02 Work Program
CITY OF CUPERTINO
10300 Torre Avenue, Cupertino, California 95014
DEPARTMENT OF COMMUNITY DEVELOPMENT REPORT FORM
Application: Planning Commission 2006 Work Program Implementation
including introduction of sign ordinance issues
Recommendation
Set priorities for the Work Program and provide direction for the sign ordinance
review.
BACKGROUND:
The Planning Commission adopted its 2006 work program, which was
forwarded to the City Council for final approval. The City Council approved
the work program with the following comments:
> Amend the tree ordinance to protect trees during construction
> Merge the Planning Commission's study of obsolete research and
development properties into the City Council's industrial building
initiative
DISCUSSION:
WORK PROGRAM PRIORITIES
The main projects are summarized below. Recommended priority projects are in
bold type.
City Council Goals
1. Heart of the City Specific Plan
2. Sign Ordinance
3. Crossroads Streetscape Plan
4. Annex small unincorporated pockets (Planning Commission not involved;
goes to City Council April 4 for authorization to proceed)
5. Cleo Avenue Affordable Housing
6. Green Buildings Program
7. Fence Ordinance (complete)
8. Nexus Study (complete)
Planning Projects
1. Review Rl ordinance regarding RHS slope standards
2. Proactive planning for Homestead and North Valko areas; also South Valko
area if the Toll Brothers project is not approved
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3. Identify obsolete Research and Development properties city-wide and
determine appropriate long-term use (merge with City Council's industrial
building initiative). The City Council is scheduling ongoing study sessions
on this topic, so this project will be implemented once City Council direction
is provided.
. Lower Priority Projects:
1. Tree ordinance amendments
2. Apartment conversion
3. Senior housing incentives
4. Public transportation/light rail
Private Proiects
. Building Permits/Construction
o Vallco
o Oak Park Village
o Marketplace
o Civic Parks
o Morley Brothers
o Stevens Canyon Road (Rockwell Homes)
. Public Hearings
o Taylor Woodrow
o McDonald/Dorsa Quarry Site
o Former Any Mountain Site
o North Tantau Avenue industrial to residential conversion
SIGN ORDINANCE
At the June 14, 2005 meeting, the Planning Commission expressed interest in
reviewing the Sign Ordinance to determine if amendments are needed to provide
businesses adequate signage to successfully advertise their businesses.
On August 23, 2005, the Planning Commission held its first study session to
review and comment on possible amendments to both the City's Sign Ordinance
and Fence Ordinance. During the study session, the Commission decided to
review the Fence Ordinance first and requested that review of the Sign
Ordinance be brought back at a later date.
Also during the study session, the Commission indicated that they wanted input
from the community before making any suggestions for amendments to the Sign
Ordinance. As a result, the Commission asked staff to contact applicants of sign
exceptions that were reviewed within 18 months prior to the study session date
and ask them what they would like to see modified in the ordinance.
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In September of 2005, the City received feedback from the Cupertino Chamber of
Commerce stating that they received suggestions from businesses
recommending that allowances be made for bilingual signs, including additional
sign area to adequately accommodate signs with dual languages.
In November of 2005, staff did place an outreach article (See Exhibit B) in the
November issue of the Cupertino Scene notifying the community of the City's
plan to update the Sign Ordinance and for input on how these regulations might
be changed to better meet the needs of the community. The City did not receive
any input from this article.
On March 20, 2006, letters were sent to sign exception applicants who had
applied between December 2003 and the present notifying them of this study
session and encouraging them to attend the study session and provide
input/feedback on the City's sign ordinance and sign exception process. To
date, the City has not received any feedback from these previous applicants.
DISCUSSION
Based upon these previous discussions and staffs review of the Sign Ordinance,
staff has identified a list of sign ordinance subjects that the Commission may
want to consider for review. Options and background information are also
identified for these subjects.
BilinSUal Signage
Option: To consider whether opportunities should be provided to accommodate
bilingual/ dual language signs within the City.
Background: The City received a suggestion from the Chamber of Commerce
requesting consideration for additional sign area than currently permitted for
bilingualj dual language signs. The Chamber explained that additional sign area
is needed to adequately advertise businesses in more than one language.
Temporary Signs
Options:
1. To consider taking out the requirement for a two-week break between
installations of a temporary sign.
2. To consider what constitutes a temporary versus a permanent sign with
regard to sign material.
Background: The current ordinance allows for the use of temporary signs a
maximum of 120 days in a calendar year; however, temporary signs cannot be
used for more than 30 days at a time and require a two-week break in between
the next time temporary signs can be used. Staff does not see the benefit of
requiring a two-week break for temporary signs and suggests that the
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requirements be taken out to allow temporary signs to be used continuously for
120 days in a calendar year.
The current ordinance does not make a distinction between temporary versus a
permanent sign with respect to sign material. For example, a painted sign on a
window or building façade may be considered temporary in nature, but may be
used as permanent type of signage depending upon the duration of time the
painted sign is used. Where painted signs are meant as permanent signs, such
signs may fade and weather over time, which can affect the overall streetscape
presentation and aesthetics of the City. Therefore, the Commission may wish to
,consider whether clarifications are needed in the ordinance to address such an
issue.
Sign Height
Options:
1. To consider ~owing higher wall sign heights for stacking of letters and
logos without the need for a sign exception and without a change in sign
area.
2. To consider clarifying language in the ordinance pertaining to sign letter
height based upon setbacks for commercial and industrial wall signs.
Background: The wall sign requirements for commercial and industrial districts
(Chapter 17.24.060) in the current sign ordinance have limitations for wall sign
height based upon setbacks. In recent years, the City has granted sign exceptions
for sign requests to exceed the allowable wall sign height based upon setbacks
for either larger signs or stacking of letters on a sign. Since the end of 2003, the
City has granted 10 sign exceptions to exceed the allowable wall sign height. In
light of these sign exceptions, staff would like to recommend that the
Commission consider allowing higher wall signs for logos and where letters can
be stacked without a sign exception.
Additionally, staff would like to recommend that the language in this section of
the ordinance be amended to clarify where the setbacks begin to determine wall
sign height. Although setbacks are typically taken from the property line, staff
has been interpreting the setback distance between the face of curb and the
building for which the sign is being proposed.
Exhibits:
Planning Commission Work Program 2006 (includes review of 2005 Work
Program)
Exhibit A - Sign Ordinance
Exhibit B - Article from the Cupertino Scene, November 2005
Exhibit C - Sign Ordinance Comparison Table
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Prepared by: Ciddy Wordell, City Planner
Aki Honda, Senior Planner ., ,. /D
Approved by: Steve Piasecki, Director of Community Development ..,¿ä'[/"'<8 (/-é4"<:zý" ~
G:planning/pdreport/misc/pc2006 Work Program Implementation e-1.A.T·
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Brothers
PLANNING COMMISSION WORK PROGRAM
2006
ACTION TAKEN
Park is incorporated into the Toll
project.
No action.
No action.
REVIEW OF 2005
ACTION REQUIRED
Process a General Plan
amendment and zone
change for the Stocklmeir
property to allow the
Historical Society to house
offices and exhibits in the
Stocklmeir house
Planning staff is working
with potential developers
or the Villa Serra Project
to provide a
neighborhood park in this
area.
A park in this area would
implement the General
Plan policies that require 3
acres of park per 1,000
residents to serve Menlo
Equities, Valko Rose Bowl
and residential uses on the
Toll Brothers/HP site.
PROJECT GOAL
CITY COUNCIL GOALS
Parks: Support the Cupertino Historical
Society in its efforts to create a Center for
Living History
Neighborhood Park in the Homestead
Area
Vallco/HP Neighborhood Park
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included in the
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ACTION TAKEN
Crossroads Streetscape Plan
new General Plan.
Construction underway.
Ongoing
ACTION REQUIRED
The Crossroads
Streetscape Plan was
delayed to enable the
General Plan Task Force
to consider height and
setback recommendations.
Project approval and
construction
PROJECT GOAL
"Downtown" Opportunities
Pursue
Ongoing
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General Plan update complete.
General Plan update will
consider policies
encouraging active
commercial uses,
incentives for retail
development.
Work with the Town Center developer to
plan a mixed use walkable plan
Ensure that "walkable city" concept is
present in all City
development/ redevelopment projects
Encourage, retain and support healthy
environment for retail growth
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ACTION TAKEN
Development agreement extended; Rosebowl
garage development and residential
development approved, cinema construction is
underway.
General
Plan complete.
Brothers
General Plan complete.
Ongoing. Considered as part of Toll
project.
ACTION REQUIRED
New owners are
attempting to re-tenant
the lower level, add
theaters and are
evaluating long-range
redevelopment plans. The
City Council approved a
development agreement
amendment on April 27.
Cinema plans are
expected to be submitted
in the first quarter of 2005.
The General Plan
Circulation Element will
evaluate transportation
implications of new
development.
Public hearin~s
Look at providing senior
housing__
PROJECT GOAL
Valko Fashion Park Redevelopment
Evaluate transit/ transportation
implications of economic development
strategy
General Plan Update
Provide housing opportunities for
Cupertino workers
PLANNING PROJECTS
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General Plan complete. Implementation
program needs to be created.
Implementation of General Plan policies,
e:ß:! rezonin.&ordinances, programs
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is scheduled for review in
ACTION TAKEN
Parking: no action.
Signs: Sign ordinance
2006.
ACTION REQUIRED
Public hearings
is scheduled for review in 2006.
No action.
Sign ordinance
About a dozen minor code
amendments, e.g.,
definition of tree removal,
other clean-up items.
Focus on temporary sign
reWllations.
Review list of protected
Minor zoning ordinance amendments:
» Parking (parking exceptions to
DRC)
» Signs (DRC instead of PC for neon
and others)
Minor Municipal Code amendments (not
zoning)
PROJECT GOAL
Sign Ordinance
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No action.
No action.
Early discussions on Cleo Avenue; no action on
Stevens Creek Boulevard site.
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trees.
Update zoning ordinance
to be consistent with new
wireless master plan
(permitted and
conditional uses).
Possibly two: Cleo
Avenue, Stevens Creek
Boulevard ("Barry
Swenson" site, next to
existing affordable
project)
Tree Ordinance
Wireless Master Plan
Affordable housing projects
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ACTION TAKEN
Fence Ordinance is under review. Two public
hearings held by Planning Commission in 2005,
others scheduled for 2006.
Green building policies were adopted in the
new General Plan.
ACTION REQUIRED
Look at whole ordinance;
was prompted by
concerns about electronic
fence regulations. Also
need to look at fence post
caps.
Analyze economic
incentives for private and
public developers to
construct green buildings
PROJECT GOAL
Fence Ordinance
Sustainability
Underway.
No action.
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New General Plan has a policy, "Maintaiining
Cohesive Commercial Centers and Office
Parks," that regulates conversion of commercial
uses to residential uses.
Noticing was expanded, but no ordinances were
amended to require expanded noticin~.
Reviewed as part of the new General Plan.
Add a park near the corner of 1-280 and
Lawrence Expressway on land used by
the Roads and Airports division for
stora~e
Consider alternative park dedication
ideas for amenities such as a new
gymnasium or the possibility of a
country club
Review commercial to residential in-lieu
fees
Review the noticing policy
Review the ABAG housing allocation
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ACTION TAKEN
ACTION REQUIRED
PROJECT GOAL
PRIV ATE DEVELOPMENT PROJECTS
Building permits not applied for.
Structural work is underway, and staff is
reviewing building plans. Parking garage was
approved by City Council.
Development Agreement was extended to 2009.
Approved. Will come in
with buildin~ permits.
Requires architectural and
site review, staff level.
Rosebowl
Valko Fashion Park - Cinemas
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Valko Fashion Park
Under construction.
Under construction.
Public hearings underway.
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130 units and public park approved.
Valko seeks a new
Development Agreement
to vest future
development and update
obsolete aspects of the
Agreement.
Buildings RI-R2
approved. Will come in
with buildin~ permits.
Approved. Will come in
with ASA application and
buildin1; permits.
Preliminary review of
modifications requested
by the City Council
Application submitted for
rezoning of industrial
land to residential (131
units)
Valko Fashion Park - Development
Agreement
Civic Park
Oak Park Village (former Santa Barbara
Grill)
Brothers/HP
Toll
Site,
Sobrato Office/Industrial
Vallco/Pruneridge
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ACTION TAKEN
Public hearings underway.
Public hearings underway.
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Approved.
ACTION REQUIRED
Application submitted for
rezoning of industrial
land to residential (94
units)
Two new commercial
buildings along Stevens
Creek Boulevard and
demolition of vacant
components of the
existin~ center
Replace a IS-unit
apartment complex with
15 town-homes
Way (Bubb
PROJECT GOAL
Woodrow, 1 Results
Marketplace
Taylor
Road)
Stevens Canyon Road
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PROJECT GOAL ACTION REQUIRED PRIORITY
CITY COUNCIL GOALS
CAPITAL IMPROVEMENTS AND
PLANS
Neighborhood Park in the This area was identified
Homestead Area during the General Plan
process as an area deficient
in neighborhood parks.
Planning staff is working
with potential developers of
the Villa Serra project to
provide a neighborhood
park in this area. There is
no activity at this time.
2006
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PRIORITY
ACTION REQUIRED
ORGANIZATIONAL
IMPROVEMENTS
Study sessions are planned
on a variety of policy
subjects to coordinate the
intent of council policy and
staff implementation.
Strategic Plan
Synchronize Council Policy and
Development Review Criteria
Fiscal
Continue city-wide notices
on high profile applications.
City-wide notice provided for
character-changing applications.
Ongoing
High
Insure that the concept is
present in all City
development/
redevelopment projects.
Adopt Crossroads
Streetscape Plan.
PUBLIC SAFETY
Safety - Walkability
Traffic
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High
Scheduled for 2/27/06 City
Council meeting.
HOUSING
Nexus Study for Housing Mitigation
Fees
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PRIORITY
High
ACTION REQUIRED
In Feb. 2005, the CC
authorized staff to purchase
a % acre site on Cleo
Avenue from Caltrans.
PROJECT GOAL
Affordable Housing
Cleo Avenue
Staff
completed negotiations and
the site has been purchase.
The site can accommodate 3-
4 units. Preliminary
discussions for joint
development with the
owners of the two adjacent
parcels is continuin~.
The General Plan updated
policies to encourage active
commercial uses such as
bookstores, coffee shops and
restaurants.
ECONOMIC DEVELOPMENT
Encourage, retain and support healthy
environment for retail growth
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Reorganized the Economic
Development committee to
provide better business
representation and ensure
all goals are met.
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PRIORITY
ACTION REQUIRED
Major projects include an
economic assessment of
potential revenue
generation possibilities.
Staff is coordinating the
page layout, photographs
and publishing of the final
document.
PROJECT GOAL
Consider retail in review of new
development.
GENERAL PLAN
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Update the Heart of the City I High
Plan, adopt implementation
measures including the
Crossroads Streetscape Plan
and the Green Buildings
program.
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PLANNING PROJECTS
PROJECT GOAL
PRIORITY
High (previously authorized by City Council)
ACTION REQUIRED
Retain or amend Rl
ordinance
Create plans or ordinances
for these projects.
Review Rl ordinance regarding
Residential Hillside (RHS) standards
General Plan Implementation
In addition to those mentioned in City
Council Goals:
1. Heart of the City Specific Plan
2. Density Bonus Program - amend
ordinance (Implementation
Program 13)
3. Rental Housing Preservation
Program (program 24)
4. Task Force/Commission to
develop a Sustainability and
Resource Plan
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High
Annexapproximatdy
small, unincorporated
pockets, resulting in
incorporation of all pockets
exϣ! Creston.
nine
Annex smaIl unincorporated pockets
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PRIORITY
High
ACTION REQUIRED
PLANNING PROIECTS
Homestead, North Valko and
possibly South Valko areas: be
proactive and create plans for
these two areas in anticipation
of future "redevelopment"
Look at obsolete Research and
Development properties city-
wide to determine where
conversion might be
appropriate
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Lower Priority Projects:
~ Apartment conversion
~ Tree ordinance amendments
~ Senior housing incentives
~ Public transportation,llight rail
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PRIVATE DEV.
PROJECTS
PROJECT GOAL
PRIORITY
ACTION REQUIRED
January 2006 inquires about
development 13 single-
family homes on the west
end of the 130+ acre parcel.
Midpeninsula Regional
Open Space District
indicated interest in
acquiring some of the
surplus open space east of
Stevens Creek.
New office building
Stevens Canyon Road - residential
project (former McDonald/Dorsa
Quarry site)
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Consider looking at this area
in a broader context
G:planning/misc/PLANNING COMMISSION WORK PROGRAM 2006
Former Any Mountain/Packeteer site
(North De Anza Boulevard)
North Tantau Road industrial to
residential conversion
Chapter
EXHIBIT A
TITLE 17: SIGNS·
17.04 General Provisioos
17.08 DefInitions
17.U AclmiDlstratlve Procedures
17.16 Exempt SigIIs
17.20 Prohibited Signs
17.24 Sign ReeuJations
17.32 Temporary Signs-Regulations
17.44 Sign Exceptioos'
17.52 Compliance and Enforcement
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Prior Ordinance History: Ords. 746, 894, 1208, 1320 and 1414.
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Cupertino - Signs
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17.04.016
CHAI"I'ER.17.04: GENERAL PROVISIONS
Section
17.04.010
17.04.020
17.04.030
Short title.
Purpose and intent.
Savings clause.
17.04.010 Short TItle.
Ordinance 1624, codified in Chapters 17.04 through
17.54 of this title. shall hereafter be known and cited as the
·sign ordinance.' (Ord. 1624, (part), 1993)
17.04.020 Purpose and Intent.
A. The City of Cupertino is a suburban commnn;ty
interested in providing a mixture of commercial, industrial
and residenIia1land uses which reside together. The general
welfare of the citizeos as well as the economic stability of
the City is dependent on maintaining a peaceful coexistence
between the various uses. The purpose of the sign
ordinance is to identify and enhance businesses while
maintaining the aesthetic appearance of the City.
B. A sign is recognized as a vital ingredient in the
free liade process upon which the City is dependent. A
good sign program will provide iDformation to the public
concerning a particular business or use and will serve the
visual and aesthetic desires of the community. The goal is
to create a visual environment that will:
1. EnhaIice the effectiveness of the signs;
2. Provide for the necessary competition;
3. Insure the public safety;
4. Increase the convenience of the citizen; and
5. Maintain the identification and individual
character of each business.
C. With these goals in mind, the City has adopted
this title. which is intended to:
1. Provide architectural and aesthetic harmony of
signs as they relate to building design and surrounding
l.nrl<:raping;
2. Provide regulations of sign size. height and
quantity which will allow for good visibility for the public
and the needs of the business while providing for the safety
of the public by m;n;mi~ing distraction to the motorist and
pedestrian;
3. Provide for sign regulations that will be
compatible with the buildìng, siting, and the land uses the
signs are intended to identify;
4. Provide for maintenance of existing signs and a
program for bringing nonconforming signs into
conformance with the standards of this title as changes are
made to the signs or businesses;
5. Provide procedures which will facilitate the
efficient processing of sign applications; and
6. Provide design criteria which will promote
attractive and effective signs for Cupertino residents.
businesses. employees and visitors. (OId. 1624, (part).
1993)
17.04.030 Savings Clause.
The changes provided for in Ordinance 1755 shall not
affect any offense or act committed or done or any penalty
or forfeiture incurred or any right established or accruing
before the effective date of Ordinance 1755; nor shall it
affect any prosecution, suit or proceeding pending or any
judgment rendered prior to the effective date of Ordinance
1755, Apri121. 1997. (Ord. 1755, (part), 1997)
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17,08,010
CHAPTER 17.OS: DEFINITIONS
Section
17.08.010
Definitions.
17.OS.011t DefiDitiODS.
" Advertising stat\l8lY" means a strUCture or device of
any kind or character for outdoor advertising purposes
which displays or promotes a particu1ar product or service,
but without name identification.
" Alteration" means any permanent change 10 a sign.
"Animated sign" means any sign which projects
action. motion or the illusion thereof, changes intensity of
illumination or changes colors, including the likes of
balloons, banners and flags, but excluding electronic
readerboard signs and signs which display the current time
or temperature.
"Art:hitectural projection" means any permanent
extension from the strUCture of a building, including the
likes of canopies, awnings and fascia.
"Banner" means a tempOrary adverûsing display
consisting of fabric. canvas. plastic or paper material which
is attached 10 a building. vehicle. pole or other form of
support.
"Building frontage" means the length or the surface of
the building wall which faces, and is visible to the general
public from. a public right-of-way.
"Changeable copy sign" means any sign, or portion
thereof. which provides for each manual changes 10 the
visible message without changing structma1 surfaces,
including the likes of theater marquees and gasoline service
station price signs. but excluding electronic readerboard
signs and signs which display the current time or
temperature.
"Change of face" means, any changes 10 the letter
style. size. color, background, or message.
,"Commercial district" means an area of land
designated for commercial use in the current Cupertino
General Plan.
"Community organization" means a nonprofit
organization based in the City and whose activities benefit
the City, its residents, employees, or businesses located
therein.
"Comer lot" means a lot situated at the intersection of
two or more streets, or bounded on two or more adjacent
sides by street lines.
"Comer triangle" means a triangular-shaped area of
land adjacent 10 an intersection of public rights-of-way, as
further defined in Cupertino StaDdard Details Drawings
Nos. 7-2 and 7-4. UnobstruCted views over these areas arc
essential 10 the public safety for bicyclists. motorists and
pedestrians. (See Appendix A-5, Cupertino Standard Detail
7-2; Corner Triangle-Controlled Intersections. and A-6.
Cupertino Standard Detail 7-4; Corner Triangle-
Uncontrolled Intersections, both on file in the office of the
City Clerk and the Planning Department. for details.)
"Decorative statuarY" means any stroeture or device
of any kind or character placed solely for aesthetic purposes
and not to promote any product or service.
, "Directional sign" means any sign which primarily
displays directions 10 a particular area. location or site.
"Director" means the Director of" Community
Development for the City or any authorized representative
thereof.
"Directory sign" means any outdoor listing of
occupants of a building or group of buildings.
"Electronic readerboard sign" means an electronic sign
intended for a periodically-cbanging advertising message.
"Flag" means any fabric. banner. or bunting
containing distinctive colors. patterns. or symbols, used as
a symbol of a government. political subdivision, or other
entity.
"Flag lot" means a lot having access to a street by
means of a driveway or parcel of land not otherwise
meeting the requirements of Title 19 of the Cupertino
Municipal Code for lot width.
"Foot-lambert" means a unit measurement of the
brightneSS of light transmitted through or reflected from an
object or surface.
"Freeway" means any public roadway so designated
by the State of California. All freeways in the City are
considered "landscaped freeways. "
"Freeway oriented sign" means any sign which is
located within six hundred sixty feet and visible from a
freeway right-of-way as defined by Section 5200 of the
California Business and Professions Code.
"Garage sale signs" means any sign used for
advertising a garage or patio sale as defined in Chapter 5.16
of the Cupertino Municipal Code.
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17.04.010
ClJlperOOo - Sips
6
"Gasoline service station" means any place of business
which offers for sale any motor vehicle fuel to the public.
"Ground sign" means any sign permanently affixed to
the ground and not supported by a building st:rUCture.
"Identification sign" means any sign whose sole
pmpose is to display the name of the site and the names of
the occupants, their products or their services.
"megal sign" meaDS any sign or advertising statuarY
which was not lawfully erected, maintained, or was not in
conformance with the provisions of this title in effect at the
time of the erection of the sign or advertising statUarY or
which was not installed with a valid permit from the City.
"mum;n""" sign" means any sign utilizing an
artificial source of light to enhance its visibility.
"Industrial district" means all ML districts and any
other zoning classifications which are consistent with the
industria1 designation of the Cupertino general plan.
"Informational sign" means any sign which promotes
no products or services, but displays service or general
information to the public, including the \ikes of hours of
operation, rest room identifi"ations and bazardous warnings.
"Institutional district" means all BQ, PR, FP, and BA
districts and other zoning classifications and uses which are
considered institutional in nature and are consistent with the
institutional or quasi-public designation of the general plan.
"Interior lot" means a lot other than a comer lot.
"Nonconforming sign" means any sign or advertising
statuarY which was legally erected and had obtained a valid
permit in conformance with the ortl;no.....e in effect aI the
time of the erection of the sign but which became
nonconforming due to the adoption of the ordinance codified
in this title.
"Obsolete sign" means any sign which displays
incorrect or misleading information, promotes products or
services no longer available aI thai site or identifies departed
occupants.
"Off-site sign" means any sign not located on the
premises of the business or entity indicated or advertised by
the sign. This definition shall include billboards, poster
panels, painted bulletins and other similar advertising
displays.
"Office district" means those buildings or groups of
buildings for which the permitted uses are professional
offices, is within an OA zone or which are designated for
offices on the general plan.
"On-site sign" means a sign directing attention to a
business, commodity, service or entertainment conducted,
sold or offered upon the same premises as those upon which
the sign is maintained.
"Pennant" means any lightweight plastic, fabric, or
other material, whether or not containing a message of any
kind, suspended from a rope, wire, or string, usually in a
series, designed to move in the wind.
"Political sign" means a tempOrary sign which
encourages a particular vote in a scheduled election and is
posted prior to the scheduled election.
"Portable sign" means any sign not permanently
attached to the ground or a st:rUCture on the premises it is
intended to occupy. This definition shall not include A-
frame signs, sandwich signs and any other advertising
structure so defined.
"Project announcement sign" means any temporary
sign which displays information pertinent to a current or
future site of construction, including the likes of the project
name, developers, owners and operators, completion dates,
availability and occupants.
"Projecting sign" means any sign other than a wall
sign which is attached to and projects from a st:rUCture or
building face or wall.
"Real estate sign" means a tempOrary sign indicating
that a particular premises is for sale, lease or rent.
"Residential district" means the Rl, RHS, R2, R3,
Rl C, A, and Al zoning classifications which are consistent
with the residential designation of the Cupertino general
plan.
"Roof sign" means a sign erected between the lowest
and highest points of a roof.
"Shopping center" means a retail entity encompassing
three or more tenants within a single building or group of
buildings, but within which individual business located in
defined tenant spaces are owned and managed separately
from the shopping center management.
"Sidewalk site triangle" is a triangu1ar shaped area
descn'bed in Cupertino Standard Detail 7-6. (See Appendix
A-7, Cupertino Standard Detail; Sidewalk Site Triangle
(Sidewalk Clearance aI Driveway), on file in the office of
the City Clerk and the PIanning Department.)
"Sign" means any device. fixture, p1acard, or structure
that uses any color, form, graphic, illumination, symbol, or
writing to advertise, announce the purpose of, or identify
the purpose of a person or entity, to communicate
information of any kind to the public.
"Sign Area." The sign area of an individually lettered
sign without background is measured by enclosing the entire
sign with a set of parallel vertical and horizontal lines. The
sign area of a sign with borders and/or background is
measured by a single continuous perimeter enclosing the
exterior limits of the border or background. The necessary
supports and uprights, or the base on which such sign is
placed, shall be excluded from the sign area. When a sign
is separated by thirty-six inches or more, the area of each
part may be computed separately.
"Sioc" means a piece ofland as shown on a subdivision
map. record of survey map or assessor's parcel map. which
constitutes one development site and which may be
composed of a single unit of land or contiguous units under
common ownership, control, or development agreement.
)-:'Uf
7
DeftnitioDS
17.04.010
"Special event" means a tempOrary promotional event
including, but not limited to, a special sale on merchandise
or services, or grand openings.
"Street address sign" means any sign which displays
ooly the street address number(S) of the site and. at the
option of the property owner, the street name.
"Street frontage" means the length of a site along or
fronting on a street or other principal thoroughfare, but does
not include such length along an alley, watercourse. railroad
right-of-way or limited access roadway or freeway.
"Temporary sign" means any sign displayed for
infrequent and limited time periods.
"Trim" means the molding. batteDS. cappings. D&iling
strips. latûce and platforms which are attached to the sign.
'V-shaped signs" means any sign consisting of two
vertical faces. or essentially vertical faces. with one
common edge and which appears as the letter V when
viewed directly from above.
'Vehicle sign" means a sign painted on or attached 10
an operable or movable vehicle: in the case of molOr
vehicles. "operable" shal1 be defined as having a valid
license plate.
"Wall sign" means any sign which is attl"'bed. erected
or painted on the exterior wall of a building with the
exposed face of the sign para1lellO the wall.
'Window sign" means any sign displayed in or painted
on a window facing a public street. parking lot, pedestrian
plaza or walkway accessible 10 the public. Displayed in
means a sign wbich is clearly intended 10 be visible from an
adjacent street. (Ord. 1624, (part), 1993)
~-;).5
Section
17.12.010
17.12.020
17.12.030
17.12.040
17.12.050
17.12.060
17.12.070
17.12.080
17.12.090
17.12.100
17.12.110
17.12.120
17.12.130
17.12.140
17.12.010
CBA1'TER 17.12: ADMINISTRATIVE PROCEDUJRJES
Conformity with provisions
required.
Permit-Required.
Signs requiring Planning
Commission review.
Application-Form and contents.
Application-For new development-
Timing.
Application-Review criteria.
Sign modification-Authority.
Permit-Issuance by Building
Division-Installation information.
Appeals and exceptions.
Inspection requirements.
Summary of application approval
process.
Revocation of sign
approval-Authority .
Grounds for revocation.
Hearings-Notice.
17.12.010 Conformity with ProvisiODS Required.
It is unlawful for a sign to be placed, erected, moved,
reconstructed or altered unless made to comply with the
provisions of this title. (Ord. 1624. (part), 1993)
17.12.020 permit-Required.
All signs which are not exempted by Chapter 17.16
require a sign permit to be approved by the Director. The
Director shall review and submit to the applicant a decision
within thirty calendar days from receiving an application for
a sign. (Ord. 1624. (part), 1993)
17.12.030 Signs Requiring PlaDnlng Commission
Review.
Electronic readerboard signs, freeway oriented signs,
decorative statuary and exposed neon lighting used in wall
or ground signs shall require approval from the Planning
Commission prior to the Director issuing a sign permit.
Permitted neon window signs do not require Planning
Commission approval. In regard to these signs only. the
Planning Commission's decision is final unless appealed in
accordance with Section 17.44.080. The Planning
Commission shall use the criteria as established in Sections
17.24.150,17.24.170,17.24.190, and 17.24.200forreview
of those signs. (Ord. 1624, (part), 1993)
17.12.040 Application-Form and Contents.
An application for sign approval shall be made on a
form specifying type, number of exhibits and filing fees by
the Director and shall be signed by the property owner or a
duly authorized agent. The application shall contain
information regarding the size, color and samples.
illumination intensity and type, materials, number, location.
type of signs, and the location of the business on the site and
any other additional information as may be deemed
necessary by the Director. (Ord. 1624. (part), 1993)
17.12.050 Application-For New Developmeot-
Timing,
The application for sign approval or a conceptual sign
program for a new development shall be made in
conjunction with the review of the use permit for the entire
project in order that the design of the signs be taken into
consideration at the time of architectural and site planning.
(Ord. 1624, (part), 1993)
17.12.060 Application-Review Criteria.
The Director or the Planning Commission, as the case
may be, shall review the sign application to ensure:
A. That the proposed sign meets the requirements of
this title or any special conditions imposed in the
development by the Planning Commission, or City Council;
and
B. That the proposed sign's color and illumination
is not in conflict with the safe flow of traffic on the City
streets. (Ord. 1624, (part), 1993)
17.12.070 Sign Modification-Authority.
The Director or Planning Commission, as the case
may be, shall have authority to require modification of the
sign to ensure that it meets the criteria stated in Section
17.12.060. (Ord. 1624, (part), 1993)
9
J..-:J.fo
17.U.08O
CuperiÏJIID . Sigms
10
17.12.080 Permit-Isswmee by Building DlvislDB-
JDstaIb¡tiOD information.
Upon approval by the Director or Planning
Commission, as the casc may be, the applicant shall obtain
a building permit. Additional information related to the
building code may be required by the Building Official
concerning the installation of the sign. (Ord. 1624, (part),
1993)
17.U.09O Appeals and Exceptions.
Those applicants who wish to appeal a decision by the
Director or a decision of the Planning Commission or who
wish to apply for an exception shall do so under the
provisions of Chapters 17.44 and 17.52 of this title. (Ord.
1624, (part). 1993)
17.U.100 Inspeetion Requirements.
A. A person erecting, altering or relocating a sign
shall notify the Director upon completion of the work for
which permits have been issued to ensure that the sign has
been insta1led as specified.
B. The Building Inspector or Planner shall have the
auIhority to review the light intensity of all ilJnm;n.tM signs
with the power to require reduction of the light intensity to
ensure that the sign's illumination does not exceed !he
illumination standards as regulated by Section 17.24.190.
(Ord. 1624, (part), 1993)
17.12.110 Summary of Application Approval
Process.
Appendix A-I, Sign Application Approval Process
Flow Chart, on file in !he office of the City Clerk and !he
Planning Department. summarizes the application approval
process. (Ord. 1624, (part), 1993)
17.12.120 Revocation of Sign Approval-Authority.
The Director has the authority to revoke any sign
approval originallY issued by him/her. The Planning
Commission has the authority to revoke any sign approval
issued by it. COrd. 1624. (part), 1993)
17.12.130 Grounds for Revocation.
Any sign approval may be revoked on the basis of one
or more the following grounds:
A. Fraud or misrepresentation by the applicant with
respect to any information contained in his or her approved
application or with respect to any other information
provided by the city.
B. Failure of the applicant to meet or abide by any
condition imposed upon approval.
C. Failure of the applicant to utilize the approval
within one year of its issuance.
D. Abandonment of the sign for a period of thirty
days. COrd. 1624, (part). 1993)
17.12.140 Hearings-Notice.
Prior to revocation, the Director or the Planning
Commission. as the casc may be. shall hold hearings after
written notice is provided to the applicant. (Ord. 1624.
(part), 1993)
J"J. ']
17.Ui.Ol0
CHAl'TER 17.16: EXEMl'T SIGNS
Section
17.16.010
Certain signs exempt from permit
requirements.
17.16.010 Certain Signs Exempt from Permit
RequIrements.
The following signs do not require a permit from the
City, providing they comply with the following regulations:
A. Directory Signs. Directories located within the
interior of a project which are not oriented to a public
street;
B. Garage Sale Signs. Garage sale signs subject to
the limitations in Section 17.32.030and Chapter 5.16 of this
code;
C. Governmental Signs. Governmental signs for
conttoloftraffic and other regu1atory purposes, street signs.
danger signs. railroad crossing signs, and signs of public
service companies indicating danger and aids to service or
safety;
D. Identification Signs. Identification signs for a
business or profession which are not iIlnmin.ted, and which
are less than two square feet in area, located on portions of
a building, shopping mall or office complex;
E. Information Signs. Informational or directional
signs which are located entirely on the property to which
they pertain, do not advertise a particular business, and are
less than four square feet in area;
F. Temporary Political Signs. Temporary political
signs subject to the limitations in Section 17.32.040;
G. Public Notices. Public notices or posters as
legally required by a government agency;
H. Residential Real Estate Signs. Real estate for
sale/for lease/for rent signs, subject to the limitations in
Section 17.32.060;
I. Sale, Rent or Leasing Signs. Sale. rent or
leasing signs subject to the limitations in Section 17.32.070;
J. Street Address Numbers. Address numbers in all
districts, providing tliey are not meant as an advertising
mechanism;
K. Symbols or Insignias. Symbols or insignias,
commemorative plaques of recognition and i~~¡¡titication
emblems of religious orders or historical agencies, provided
that such signs are placed on or cut into the building, are not
interoally iIlnm;n.tP.<i, and do not exceed four square feet in
area; and
L. Window Signs. Wmdow signs subject to the
limitations in Sections 17.24.090 and 17.32.100. One
'OPEN" sign not exceeding two square feet and of any
material may be placed in a window without penalty
towards window coverage limitations.
M. Bus Shelter Signs. Signs installed in Santa Clara
County Transit Agency bus shelters. COrd. 1720. (part).
1996; Ord. 1624, (part), 1993)
11
)'-.;2g
17.20.010
CHAPTER 17.20: PROmBITED SIGNS
Section
11.20.010
Prohibited signs designated.
17.20.010 Prohibited Signs Ðedgr..··ed.
The following signs are not permitted in the City:
A. Advertising StatUalY;
B. ~ nlmot,,", Signs. Animated signs except for
baDDers, flags, pennants and balloons permitted on a
tempOrary basis as regulated in Chapter 17.32, and
eJectroDic readerboard signs as permitted in Section
17.24.150;
C. Audible Signs. Advertising displays which emit
audible sound, odor or visible matter;
D. Off-5Ítè Signs. Any off·site sign except as may
be permitted in Chapter 17.32;
E. Portable Signs;
P. Roof Signs. Any permanent roof sign;
G. Traffic Conflict Signs. Signs wbich becanse of
color, wording, design,locationor i11nminori(l1lresemble or
conflict with any traffic-control device or with the safe and
efficient flow of traffic;
H. Vehicle Signs. The parking of any vehicle or
trailer, on either public or private property which is visible
from a public right-of·way, which has affixed to it a sign
which is intended to attract or direct customers to a business
on or near the property is prohibited. 1bis subsection is not
intended to apply to standard advertising or ideD1ification
practices where such advertising displays are painted on or
permanently altor.bed to a business or commercial vehicle
which is actively being used by the business unless the
vehicle is in violation of the parking ordinance. (Ord. 1624,
(part). 1993)
13
J.;2Q
Section
17.24.010
17.24.020
17.24.030
17.24.040
17.24.050
17.24.060
17.24.070
17.24.080
17.24.090
17.24.100
17.24.110
17.24.120
17.24.130
17.24.140
17.24.150
17.24.160
17.24.170
17.24.180
17.24.190
17.24.200
17.24.210
17.24.220
17.24.230
17.24.240
17.24.250
17.24.260
17.24.270
17.24.010
CH.APTER 17.24: SiGN REGULATIONS
Intent and applicability of
provisions.
Sign program-Required when..
Sign program-Information required.
Signs in special planning districts.
Wall signs-Number of signs
permitted.
Wall signs-Commercial and
indns1rla1 districts.
Wall signs-Office and institutional
districts.
Wall sign location.
PennaneDt window signs.
Ground signs-Number of signs
permitted.
Ground signs-Size.
Ground signs-LocatiOn.
Ground signs-Information contained.
Ground signs-Gasoline service
stations.
Electronic readerboard signs.
Changeable copy signs.
Freeway orientation.
Design criteria.
muminaIion restrictions.
Decorative statuaIY.
ObStructions prohibited.
Signs near residences.
Residential districts-Name plates and
street or unit numbers.
Residential districts-Development
identification signs.
ConstrUCtion and maintenance
specifications.
Summary of regulations for signs
according to districts.
Beverage containerrecycling signs.
17.24.010 Intent and Applicability of Provisions.
The regulations in this chapter are intended to govern
the number, size, location and design of signs within various
land use districts of the City. (Ord. 1624, (part), 1993)
17.24.020 Sign Program-Required When.
A. All developments in a commercial. office,
industrial. institutional. or residentia1 district sha1l adopt a
comprehensive sign program. The sign program shall be
tiled with the Director and shall specify standards for
consistencY among all signs within the development. All
regulations in this chapter shall be used as criteria for
developing the sign program.
B. The adoption ofa sign program sha1l be required
at the time of the initial constrUction of a new project.
Existing developments in the City which do not have a
comprehensive sign program sha1l be required to adopt one
when the first tenant in the project requests a change of face
as defined in this title. Thereafter. all subsequent changes
of face in the project sha1l be required to conform to, the
adopted program. (Ord. 1624. (part), 1993)
17.24.030 Sipl Program-Information RequIred.
On any commercial. office or industrial site. or
building requiring a sign program. the owner sha1l submit
to the Director a sign program containing the following:
A. An accurate plot plan of the site at such sca1e as
the DirectOr may reasonably require:
B. Location of buildings. parking lots, driveways.
and landscaped areas on the lot;
C. Computation of the maximum total sign area, the
maximum area of individual signs. the height of signs and
the number of freestanding signs;
D. An accurate indication of each present and future
signs not exempt by this title; and
E. Specifications for consistency among all signs
with regard to:
1. Color scheme;
2. Sign type (individual channel letters, can sign.
wood signs, etc.);
3. Lighting;
4. Location of each sign on the buildings;
5. Materials;
6. Sign proportions:
7. Any other pertinent information as required by
the Director. (Old. 1624, (part), 1993)
15
;)-3D
17.24.040
Cupertino· Sips
16
17.24.040 S\gRIs In Speeial p'A"nh1g DIstricts.
Any business regulated by the Monta Vista Design
Guidelines or any area regulated by a specific plan shall be
subject to the sign regulations contained witlún those plans.
(Ord. 1624. (part). 1993)
17.24.050 Wall SigDs-Number of Signs Permitted.
A. Except for residential districts. each business with
exterior frontage shall be permitted one wall sign.
B. One additional wall sign shall be permitted under
anyone of the following circumstances, provided there is no
more than one wall sign on each side of the building:
1. For businesses which do DOt have a ground sign
and the business is adjacent to more than one street; or
2. The sign is directed to the interior of the project
and not visible from a public right-of-way. (Ord. 1624.
(part). 1993)
17.24.060 Wall Signs-CommerciaI and Industrial
Districts.
A. In retail commercial or industrial districts. wall
signs shall DOt exceed one square foot of sign area per one
foot of the store frontage on which the sign is located. The
length of the sign shall not exceed seventy percent of the
store frontage. Each business shall be allowed a minimnm
twenty square foot sign. No wall sign shall be greater than
two hundred square feet in area.
B. The maximum height of a wall sign is regulated
by the following criteria:
I. Eighteen inches for signs set back fifty feet or
less;
2. Twenty-four inches for signs set back more than
fifty feet;
3. Twenty-four inches for businesses with five
thousand square feet or more regardless of the setback;
4. Thirty-six inches for businesses with ten thousand
square feet or more and set back one hundred feet or more;
S. Forty-eight inches for businesses with twenty
thousand square feet or more and set back one hundred feet
or more.
See Appendix A-S. Example of How to Figure Size of
Wall Sign. on tile in the office of the City Clerk and the
Planning Department. for example.
C. Wall signs which are intemally illuminated shall
be designed in a manner so that the light source is not
directly visible. Neon lighting used in the lettering design
or accent of any wall sign shall require approval from the
Planning Commission. (Ord. 1624, (part). 1993)
17.24.070 Walt 3igns-Office and Institutioul
Distri,u.
A. Signs for businesses in an office or institutional
district shall DOt exceed one square foot of sigri area per one
linear foot of frontage. Further. each sign shall DOt exceed
forty square feet and shall DOt exceed seventy percent of the
frontage the business occupies in the building.
B. The maximum height of a wall sign in an office
or institutional district is eighteen inches. Wa1l signs set
back from the property line more than fifty feet are
permitted a sign height of twenty-four inches. (Ord.1624.
(part). 1993)
17.24.0841 Wall Sign Location.
A. Wall signs shall not project above the roof line of
the building.
B. Wall signs shall DOt extend above the top level of
the wall upon which it is situated and shall not project more
than six feet from a building.
C. No projecting wall sign shall exIeIId into a public
right-of-way more than twelve inches. Any projecting sign
shall have a vertical clearance of at least fifteen feet above
a private or public vehicular roadway. alley. driveway or
parking area. and at least eight feet above a sidewalk.
pedestrian mall or Ion""''Iped area.
D. A wall sign which is an integral part of the face
of an architeCtural projection shall DOt project beyond the
face of the architectural projection more than two feet.
(Ord. 1624. (part). 1993)
17.24.090 Permanent Window Sip.
A. Permanent window signs. including neon window
signs in commercial districts. may be placed in addition to
the allowable wall signs and shall be considered part of the
allowable wall sign area.
B. The total area of any window obscured by any
combination of permanent and temporary window signs
shall DOt exceed twenty-five percent of the window surface.
C. Each business in a commercial district may be
permitted neon signs totaling not more than four square feet.
Use of neon window signs does not require Planning
Commission review.
D. One "OPEN" sign not exceeding two square feet
may be permitted without penalty to the allowable window
coverage. (Ord. 1624. (part). 1993)
17.24.100 Ground Signs-Number of Signs
Permitted.
Except for residential districts. each site meeting the
following criteria shall be allowed one ground sign.
A. The site has a minimum of one hundred feet of
frontage with a combination of street frontage and building
setback totaling one hundred fifty feet. For sites located on
a comer the sign must be located on the street frontage of
the site's address.
B. Sites with over five hundred feet of frontage may
have one additional sign. A development consisting of two
;2-31
17
Sip RegulatÏol!IS
17.24.100
or more busiDesseS in one bOOding or a single site with
more than one bOOding sha1l provide for common usage of
the sign. (Qrd. 1624, (part), 1993)
17.%4.nO Ground Sigæ-Slæ.
A. Each ground sign allowed within the city sha1l be
limiIed to eight feet in height. The height of a ground sign
shall be determined by measuring from the grade of the
adjoining closest public sidewalk to the highest portion of
the sign, including the trim.
B. The aggregate sign area of all ground signs on a
site sha1l not exceed a total area equal to one square foot for
each four Jinear feet of street frontage of the site.
C. The aggregate sign area of all ground signs sha1l
not exceed an area of one hundred square feet.
D. The sign area for ·V· shaped signs and signs
with more than two faces sha1l include the area of all faces
of the sign. All other double-faced signs need only count
the larger of the two surfaces into the sign area;
See Appendix A-9, Example of How to Figure Size
and Location of Ground Signs, on file in the office of the
City Clerk and the Planning Department. for example.
(Ord. 1624, (part), 1993)
17.%4.120 Ground Signs-Loc:ation.
The location of all ground signs sha1l meet the
following criteria; ,
A. Every ground sign sha1l be located wholly on the
property for which the use the sign is advertising is located
on.
B. No portion of any ground sign sha1l be located
closer than one foot from the public right-of-way.
C. No portion of any sign over three feet in height
shall be located within a comer triangle or sidewalk site
triangle.
D. No ground sign sha1l be located closer than one
hundred feet from any other ground sign on the same
property.
E. Ground signs located on interior lots having less
than two hundred feet of frontage shal1 be positioned within
the center fifty percent of the lot frontage. Interior lots with
more than two hundred feet of frontage shal1locate ground
signs no closer than fifty feet from a side property line.
(Ord. 1624, (part), 1993)
17.24.130 Ground Slgns-Information Contained.
A. The number of tenant names on a multitenant
ground sign is limited to five. For multitenant signs in a
commercial district only, each tenant name shal1 not be less
than six inches in height with a minimum of four-inch space
between tenant names.' A shopping center or other
multitenant commercial development with a center name
shall emphasize the name on the sign.
B. Street address numbers or the range of nwnbers
for businesses shal1 be clearly displayed on the ground sign
for easy visibility by passing motorists. If no ground sign
exists the street address number or range shal1 be clearly
displayed on the building. Street address numbers shal1 be
a minimum of five inches high as required by Section
16.04.050 of the Cupertino Municipal Code. (Ord. 1655.
(part), 1994; Ord. 1624, (pan), 1993)
17.24.140 GrollDd Signs-GlIISOooe Service Statio"".
Gasoline service stations are permitted one groundsign
regardless of street frontage with the following criteria:
A. The fuel price sign sha1l be incorporated into the
gasoline service station ground sign and be computed in the
permitted sign area; .
B. A second fuel price sign may be attaChed to the
wall of the service station bOOding facing the public street
in instances where a service station is not identified by a
ground sign. The price sign sha1l be permitted in addition
to any bOOding mounted sign allowed for the site under
Section 17.24.050 of this chapter;
C. The number of product prices listed on the
ground sign or wall sign display. shal1 not exceed six per
face. The letter size of the price display shal1 not exceed
the minimum specifications contained in Section 13532 of
the California Business and Professions Code. (Ord. 1624,
(pan), 1993)
17.%4.150 Electronic: Readerboard SigDs.
Electronic readerboard signs are recognized as an
important advertising device for larger commercial retail
centers, but may not be appropriate for all centers as an
over proliferation of these devices may have adverse effects
on the community: The Planning Commission may approve
one electronic readerboard sign under the following criteria.
A. An electronic readerboard sign may only be
approved for shopping centers which have twenty tenants or
more and a minimum of fifty thousand square feet of gross
floor area.
B. The sign shal1 not be located closer than five
hundred feet from any residential district on the same street
as the sign.
C. The background of the readerboard portion of the
sign shal1 be the same color as the primary background.
Where this is not practical. a shade of the same color or a
color which is complimentary to that of the primary
background may be considered.
D. The sign shall follow the design criteria as
established in Section 17.24.180.
E. The electronic readerboard sign shal1 be regulated
by the same height, size, and location criteria as ground
signs in commercial districts regulated by Sections
17.24.110, and 17.24.120.
c1-3';;¡
17.24.150
cupertino· Sips
18
F. Retail shopping centerS with an electronic
readerboard sigh shall have restricted use of special 5Ìp as
required in Section 17.32.090. (Qrd. 1624. (part). 1993)
17.24.160 Changeable Copy Sips.
Changeable copy sip in commercial districts shall be
permitted only to the extent that they conform with and are
included in the total sign area permitted for a business in
that district and are deemed necessary to the type of
merchandising required by the particular business. Such
signs shall consists of a permanent sign and symbols or
letters made of plastic, metal or computerized material
approved by the Director. Chalk, crudely painted or other
improvised lettering shall not be permitted. (Ord. 1624.
(part). 1993)
17.24.170 Freeway OrIentation.
A. All sip located within a commercial. industrial.
or office district and within six hundred sixty feet of a
.1.n~"''Iped freeway." measured from the edge of right-of-
way. shall be oriented to the regular street system adjoining
the property rather than to an orientalion that is exclusively
visible from the freeway. Sip may be oriented to the
freeway, subject to the approval of the Planning
Commission.
B. Sip must be intended for company identification
purposes only. be building mounted. and not exceed the size
limitations for building mounted signs otherwise prescribed
in this title. Copy content for company identification
purposes shall be kept as simple as possible to avoid
excessive clutter and to aid in the legibility of the sign's
message.
C. On-site signs of a temporary nature. such as for
sale or for lease sip. may be oriented to the freeway for
a limited period of time subject to the restrictions of Section
17 .32.070.
D. Only one building mounted sign oriented to a
freeway shall be allowed per business. or per tenant in å
building which is occupied by two or more tenants.
However, not more than two freeway-oriented building
mounted signs shall be allowed on any single building or
strUCture at any time, notwithstanding the total number of
tenants in the building or structure. Freestanding sip shall
not be allowed for freeway identification purposes.
E. In addition the regulations contained in this title,
signs not exempted or excluded by Section 5272 of the State
of California Business and Professions Code shall be
regulated by the . Advertisers" chapter of that code. (Ord.
1624. (part), 1993)
17.24.180 Design Criteria.
Although the aesthetic appearance of signs is
subjective, the City recognizes that certain basic design
guidelines are needed in order to maintain the City's high
quality appearance. The following criteria shall be
incorporated into the design of signs.
A. Ground signs shall be either housed in a frame or
set onto a base. presenting a solid. atttaetive. well
proportioned and balanced appearance. The size and shape
of the frame or base shall be proportionate to the size and
weight of the sign. Low signs are generally mOre
appropriate on a base, whereas taller signs are generally
more appropriate in a frame. (See Appendix A-2,
Examples of Well Proportioned Sip, Examples of Signs
Not Well Proportioned, on file in the office of the City
Clerk and the Planning Department. for examples.)
B. Ground signs shall be located within a landscaped
area proportionate to the size of the sign. Appropriate
landscaping should be placed at the base of the sign.
C. Each sign shall be compab"bJe and compliment the
architectural style of the building with which it is principal1y
associated. by incorporating its colors. materials. shape and
design. The sign shall also be compan"ble with the aesthetic
character of the surrounding developments and
neighborhood.
D. Background panels should be consistent in muted
colors.
E. Sign copy shall be simple and concise, without
excessive description of services or products. '
F. Wall sip shall not project above the eaves of the
roof or top of parapet.
G. The sign's color and illumination shall not
produce distraction to motorists or nearby residents. (Ord.
1624, (part). 1993)
17.24.190 mumlnation RestrictiollS.
A. Exposed neon lighting used in any wall or ground
sign shall require approval by the Planning Commission.
B. The intensity of illumination for sip located
within the commercial. office and industrial districts shall
not exceed approximately two hundred fifty foot-Iamberts.
All other districts shall not exceed approximately one
hundred foot-Jamberts. The foot-lambert readings shall be
used as a guide by staff to evaluate sip which are deemed
to be a problem to passing motorists or residents in the
surrounding neighborhood.
C. The color and thickness of the sign panels as well
as the brightness of the bulbs used to illuminate the sign
shall be designed in such a manner as to avoid excessive
illumination and glare.
D. IDuminated sip which are not a necessary part
of the security lighting system for a business sIÍaI1 be turned
off at 11:00 p.m. or within two hours after the business is
closed, whichever is the later time.
E. All exterior lighting shall be placed in a manner
so that the light source will not be seen from off the site.
(Ord. 1624, (part), 1993)
.J. -33
19
Sip Regulatio!lS
17.24.200
17.24.200 Decorettve StatuarY.
Decorative statuarY may be permitted in commercial.
institutional. industrial and office districts in conjunction
with the overall architeetUral design of the building. the
landscaping scheme and the sign program for the business.
The Planning Commission sbal1 make a determination as to
whether a st:rocture is advertising statuarY or decorative
statuary, and shall only approve decorative statuary which
is made an integral part of the site design and theme of the
use or business. (Ord. 1624, (part). 1993)
17.24.210 ObstructiOJIIS Prohibited.
No sign or other advertising st:rocture sba1l be erected.
relocated or maintained so as to prevent free ingress to or
egress from any door. window. fire escape. driveway.
sidewalk or bike path. (Ord. 1624. (part). 1993)
17.24.220 Sips near Residences.
No sign other than those permitted in a residential
district sba1l1Íe located closer than one hundred feet from
any residenl:ia1 districIs except if the sign surface is mounted
in such a manner so as not to be visible from any residence
within one hundred feet of the sign. (Ord. 1624. (part).
1993)
17.24.23& ResIdential Distrlcts-Name Plates and
Street or Unit Numbers.
Each residential unit shal1 be permitted name plates of
two square feet or less and street or unit numbers. (Ord.
1624. (part). 1993)
17.24.240 Residential Districts-Development
Identification SigDs.
Developments containing twenty units or more sba1l be
permitted one identificalion sign which sba1l not exceed five
feet in height and sba1l be DO greater than thirty-two square
feet per side. Such signs sba1l be p1aced adjacent to the
major entry of the development. Projects having frontage
on more than one street sba1l be permitted one such entry
sign on each street. Identification signs sba1l contain only
the name and address of the development. (Ord. 1624.
(part). 1993)
17.24.250 CoDStructiOIl1 and Maintenance
SpeclI'icanoDS.
A. All signs shall conform to the building and wind
load requirements of the Uniform Building Code and
Uniform Electrical Code as adopted in Title 16 of the
Cupertino Municipal Code.
B. All signs with internal illumination sba1l be
constructed of noncombustible materials, be approved by
Underwriters Laboratory (UL), U.S. Bureau of Standards,
or other similar institution of recognized standing. and be
maintained in satisfactory condition or be immMi~tely
repaired or rep1aced.
C. All electrical. gas or other utility service and
other pertinent fixtureS sba1l be placed underground.
D. Guy wires or cable suppor15 used to brace the
sign sba1l not be visible to the observer.
B. No sign sba1l be suspended by chains or other
devices that will allow the sign to swing due to wind causing
wear on supporting members.
F. All signs shal1 be m.int.ined in safe. unbroken,
and struCturally sound manner. including the rep\acemeDt or
repair of any defective parts. painting, cleaning and any
other work necessary to m.intain the sign and any landscape
planter associated with the sign. (Ord. 1624. (part). 1993)
17.24.260 Summery of RegulatiODS for SigDS
According to DistrIcts.
Appendix A-3. Summary of Sign Regulations
According to Districts. on file in the office of ihe City Clerk
and the Planning Department. summarizes general sign
regu1ations according to districts. (Ord.1624. (part). 1993)
17.24.270 Beverage Container RecycliDg SigDS.
A. A dealer of beverages sold in containers which is
subject to provisions of the California Beverage Container
Recycling and Litter Reduction Act of 1986 may display one
building mounted single face sign not exceeAil1g ten square
feet in area which sets forth the information concerning a
certified recycling center. as descn'bed in Sections 14570
and 14571 of the Public Resources Code. Such sign shal1 be
allowed in addition to any other signs allowed for the dealer
in accordance with the provisions of this chapter.
B. Signs for certified redemption centers shal1 be
subject to the limitations and review procedures applicable
to the zoning district in which the redemption center is
located. (Ord. 1796, (part). 1998; Ord. 1624, (part). 1993)
a. -3<1
17.32.010
CH.APl'ER 17.32: TEMPORARY SIGNS-REGULATIONS
Section
17.32.010
17 .32.020
17.32.030
17.32.040
11.32.050
17.32.060
17.32.070
17.32.080
17.32.090
Temporary signs-Location.
Flags.
Garage sale signs.
Temporary political signs.
Project announcement signs.
Residential real estate signs.
Sale, rent or leasing signs.
Subdivision directional signs.
Temporary and special event signs
and promotional devices.
Window signs.
17.32.100
17.32.010 Temporary Signs-Location.
A. No person shall paint, mark. or write on, post,
attach or otherwise 6ffix, any temporary sign to or upon any
pubiic property. .idewalk. crosswalk. curb. curbstone.
fence. wall, public playground equipment and/or facilities,
street lamp post, hydrant, tree, shrub. tree stake or guard,
raDroad bridge or crossing, pole for electric light or power
or telephone or telegraph (or other cormnlln;cwon service)
or upon any fixture of the fire alarm or police telegraph
system or upon a lighting system, public bridge, drinking
fountain. street sign, traffic sign, traffic control pole or
cabinet, utility transformer vaults, or any other building,
strucII1Te or device permon....tly affixed on public property.
Additionally, no temporary sign shall be placed, posted
or otherwise affixed in the public right-of-way, except as
provided in this section. The public right-of-way generally
includes the median, street. gutter. curb, sidewalk and
¡ontl.,,8p':d strip on public property.
B. Notwithstanding any provision to the contnIy
descnDed in Section 17.32.010A above, temporary signs
may be placed upon the public right-of-way as prescnòed in
the subsection below:
1. Shall only be located in the public right-of-way of
a residential or institutiOnal district, as defined in this Tide.
2. Shall be no larger than four square feet of sign
area per sign side with no more than two sides per sign.
3. Sba11 be no more than three feet tall measured
from the grade of the sidewalk or adjacent ground level.
4. Sba11 have a maximum length of any part of the
sign of three feet.
2004 S-1
C. Unless otherwise provided for in tills chapter. all
temporary signs, whether or not located in the public right-
of-way:
1. Sba11 not be located on the street or on street
mrñhln!lZ.
2. Shall not be ill,,"';not"".
3. Sba11 not be located on private property without
the oral or written consent of the owner or other person
entided to possession of said property.
4. Sba11 moin'oin aI least 36 inches of clear and
coDtÌDUOus width along a sidewalk or pathway plus any
other area needed for hontlir.apped accessibility.
5. Sba11 not restrict in any way the safe vision of
any vebicu1ar or pedestrian traffic or obstruct any
directional or safety sign or other sign permitted by the
City.
6. All parts of the sign shall be set bad: à m;n;rmnn
of eighteen inches from the face of the curb or from the
edge of the street, bicycle or vehicle travel lane. whichever
is the grea1eSt distance from the edge of the street. bicycle
or vehicle traVel lane.
7. The temporary signs in the public right-of-way
other than political signs shall be removed by sunset.
D. Persons who place temporary signs in public
rights-of-way are encouraged to notify and seek concurrence
of adjacent property owner(s) and resident(s) before placing
temporary signs.
E. The provisions of Section 17.32.010B. CandD
shall not be app1icable to the following:
I. The maintenance of signs affixed or painted upon
public or private motor vehicles;
2. The mo;n'Mlance of signs affixed to Santa Clara
County Transit District bus sheluirs;
3. The maintenance of banners affixed to the top of
the city-owned stanchions located aI a site over Stevens
Creek Boulevard between Wolfe Road and Portal Avenue;
4. The moln_on"" of banners affixed to the top of
the city-owned light poles located over Stevens Creek and
De Anza Boulevards; and
5. The maintenance, of hazard marken or
emergency signs. (On:!. 1926, § I (part), 2004; Ord. 1796,
(part), 1998; Ord. 1755, (part). 1997; Ord. 1624, (part).
1993)
21
(l-3S
17.31.010
CupertÏDG - Signs
22
17.31.010 Flags.
A. Special-eveD! flags and streamerS may be
permitted on a temporary basis in aU =ial districts in
conjunction with a grand opening or special promotional
activity. Flags will also be permitted in ~rI""";ol zones to
identify model homes which are part of a new development.
B. No specia1-eveD! flag may be higher than twenty
feet above ground level.
C. No more than two flag poles shall be pemitÌed
for each model home for a maximum of one year.
D. The number of flags or streamers permitted for
a commercial activity shall be subject to the approval of the
Director in conjunction with a comprehensive plan for the
special-event promotion. Flags and streamerS may be
permitted for a two-week period..
E. Special eveD! flags or streamers shall be
completely removed not later than five days after the special
eveD! to which they pertain is scheð\lI."j and are otherwise
governed by the provisions of Section 17.32.090. (Old.
1926, § 1 (part), 2004; Ord. 1796, (part). 1998; Ord. 1624,
(part), 1993)
17.31.030 Gara¡:e Sale Signs.
A. Signs advertising a bona tide garage sale activity,
as :lefined in Char'er 5.16 of the Cupertino Municipal
Code, shall be permitted which are less than eight square
feet in area and six feet in height. These signs are to be
located on the property where the sale is being conducted.
B. Three additional garage sale signs may be
aUowed in the public right-of-way in accordance with the
restrictions stated in Section 17.32.010, (Old. 1926, § 1
(part), 2004; Ord. 1624, (part), 1993)
17.31.040 Temporary Political Signs.
A. Location. Notwithstanding any provision in this
chapter . to the conlraIy, temporary political signs are
permitted in aU zoning districts of the city, require no
permits or approvals from the city, and are subject only to
the following restrictions:
I. Like aU other temporary signs, they are aUowed
in the public right-of-way pursuant to Section 17 .32.010A,
B, and C;
2. Like aU other temporary signs, they shall not be
located on private property without the oral or written
conseD! of the property owner or other person entitled to
possession of said property;
3. Temporary political signs must be completely
removed not later than five days after the election to which
they pertain. The city, pursuant to the provisions of
Chapter 17.52 of this Municipal Code, may cause such
signs T"'"'oining after expiration of the appropriate five-clay
period. to be removed;
2004 S-I
4. Like aU other temporary signs, if the Director of
Public Works finds that any temporary political sign
otherwise permitted is an immeði..~ peril or menace to
pedestrian or vehicle traffic, he or she may cause it to be
removed SUIIIIIIJIriIy pursuant to Section 17.52.040C of this
Municipal Code. (Old. 1926. § I (part), 2004; Old. 1796.
(part), 1998; Old. 1755, (part), 1997; Ord. 1655, (part),
1994; Ord. 1624, (part), 1993)
(
17.31.050 Project Announcement Signs.
A. New projects under consIrUCûon, including
subdivisions of five units or more, may he permitted signs
which state the name of the project and/or the contractors
and developers involved with its constrUction. The signs
shall be subject to the approval of the Director.
B. No more than two freestanding signs containing
the name of the project, the owner, address and telephone
number, leasing information, dates of anticipated
completion and a listing of the contractors involved in the
project are permitted for each project.
C. Each sign shall be no larger than thirty-two
square feet per side and no taller than six feet in beight.
D. Project annoUDC"m""t signs may be permitted for
a =imnm of one year or until aU of the units are sold,
whichever comes first. .~nsions may be granted by the
Director if the project has not been completed. (Old. 1926,
§ I (part), 2004; Ord. 1624, (part), 1993)
17.31.060 Residential Real Estate Signs.
A. Subject to the restrictions contained in Section
17.32.010, real estate signs shall be permitted in aU zones
for the purpose of announcing house sales, rentals and open
houses.
B. On-Site Requirements. Each parcel with a unit
for sale or rent is permitted one sign per street frontage,
with a maximum of two signs per parcel. Only one sign
may be building"mountcd. Each sign is limited to four
square feet per side. Freestanding signs shall not exceed six
feet in height and shall be subject to the requirements stated
in Section 17.32.010.
C. Off-Site Signs Announcing House Sales or
Rentals. Signs located off-site announcing house sales or
rentals are subject to the same requirements as on-site signs,
as stated in Section 17.32.060B and Section 17.32.010.
D. Off-Site Open House Signs. Each parcel with a
unit for sale is permitted a maximum of six open house
signs subject to the requirements stated in Section
17.32.010. (Ord. 1926, § I (part), 2004; Ord. 1886, (part).
2001; Ord. 1720, (part), 1996; Ord. 1624, (part), 1993)
01 -3"
23
Temporary Signs - Re:ulations
17.32.070
17.32.070 Sale, Rem or I"'Ad"C Signs.
A. Sale, rent or leasing sigDS shall be permitted in
all zones except residential zones. SigDS for residential
zones are swed in Section 17.32.060 of this chapter.
B. The sigDS may include the name of the real estate
agent or owner, the address, phoDe number and any other
pertinent information.
C. Each parcel shall be allowed to display ODe
sale/rentllease sign on each public street frontage. Each
sign face shall be limited to tlrirty-two square feet, with a
maxim"m of two faces per sign. Each sign shall be limited
10 a height of six feet. "V· ~ sigDS are prohibited.
D. A building mounted saleJrentI1ease sign may be
used in lien of a freestanding salelrentllease sign. One
building mounted sign may be placed on each building
elevation facing an adjacent public street; provided, that a
freestanding salelrentllease sign as descn'bed in subsection
C of this section is not displayed c:oncurrent1y on that public
street frontage. The sign shall be restricted to thirty-two
square feet of face area, and shall be located and displayed
in accordaDce with the provisions of Section 17.24.080 of
this title regarding clearance, obstrUCtion and roof-line line
level.
E. SigDS for purposes of sale, rent or lease sha1l be
permitted for display off sire. Display of such off-site sigDS
shall be confined 10 private property, subject 10 the approval
and cooperation of the property owner upon whose property
the off-site sign is to be located. The off-sire sigDS shall be
limited to one sign per street frontage, with a maximum of
two signs per off-sire parcel. The off-site signs shall have
a maxhnllm of two faces, and shall not exceed thirty-two
square feet in area per face, nor exceed a height of six feet.
The location of such off-site signs is subject 10 Section
17 .32.010.
F. 1. For salelrentl1ease sigDS may be iDstalled up
10 thirty days prior 10 any tenant vacancy.
2. Immediately following the close of sale, rent or
lease of the space fJr building the sale, rent or lease sign
shall be removed.
G. For salelrentllease sigDS may not reasonably
obstruct the visibility of any permanent ground sign. (Ord.
1926, § I (part), 2004; Ord. 1720, (part), 1996; Ord. 1624,
(part), 1993)
17.32.080 Subdivision Directional Signs.
A. Subdivision cfirectiona1 signs for developments
within the city may be permitted in all zones other than
residential, to direct customers along the most direct route
throup the city. Subdivisions not in Cupertino shall not be
permitted subdivision directional signs.
B. A total of three such signs per subdivision shall
be permitted within the city as determined by the Director.
2004 S-1
C. Each sign shall not exceed six feet in height and
thirty-two square feet in area and have no more than two
sign surfaces. "V· shaped sigDS are prohibited.
D. The signs may be permitted for a one·year period
or until all units are sold by the subdivision developer,
whichever comes first. Extensions may be granted by the
Director if the project has not been completed.
E. The location of subdivision directional signs shall
be subject to Section 17.32.010.
F. Applications for subdivision directional signs
shall include a list of all other existing signs for the same
subdivision, indicating ,the sign surface area and street
location of each sign. (Ord. 1926, § I (part), 2004; Ord.
1624, (part), 1993)
17.32.090 Temporary and Special Eveut Signs and
Promotional Devices.
The Director may issue a permit for temporary special
event signs, banners, pennants or balloons and promotional
devices in all commercial, industrial, office or institutional
districts subject 10 all criteria set forth in this section.
A. I. Each business may be permitted use of ODe
temporary special event sign subject 10 the tenant schedule
in subsections C or D of this section. Each business may
have the use of temporary signs for a mar;"""" of one
hundred twenty days in a calendar year but not to exceed
thirty days during any permitted period. Each business may
be granted a muhTlllm of twelve permits in a CII!"""'" year.
A minimum period of two weeks shall be required before a
subsequent permit is granted.
2. One additiònal temporary sign and one additional
promoticmal device may be allowed during the first year of
operation for a new business' entity for purposes of
announcing the grand opening of the business entity,
3. A portable freestanding temporary sign shall not
exceed six feet in height and thirty-two square feet per face,
with a maximum of two faces. Portable temporary
freestanding signs, such as . A· frame or sandwich board
signs, may not be set into the ground and must be removed
at the close of business each day.
4. A temporary banner shall be building mounted
only, shall have only one face not exceeding ODe hundred
square feet in area, and shall be placed on the building in
accordance with the !imitations specified in Section
17.24.080 of this title regarding clearance and roofline
level.
B. 1. Special promotional devices, such as large
balloons or searchlights, may be approved for a maximl""
three-day period or five days for grand openings, four times
within a calendar year. subject to the following:
a. Parking is not displaced;
:)-37
17.31.090
Cupertino - Signs
b. The device is compatible with adjoining uses. Of
major concern is proximity to resideDtial properties;
c. The device is DOt located in a 11II!~"'aped from
setback area;
d. Tethered balloous used for special promotional
purposes may not exceed a height of twenty-five feet above
the building where the special event is occurring;
e. Meets the tenant schedule in subsectious C or D
of this section.
2. The Director shall review a requested use of any
special promotional device, such as searchlights, hot air
balloous, rides, traffic/parking directional signs witlún the
public right-of-way and the Iike,·in relation to the type of
activity and the appropriateness of the activity to the
surrounding neighborhood.
3. There is no specific limitation on the number of
trafficlparking directional signs which may be used on a site
on the specific day of the special promotional or temporary
event.
4. However, the Director sba11 review the number
and p\acement of signs requested to be placed in the public
right-of-way, and may restrict the number and p\acement of
such signs in order to ensure that adequate sight distance
and traffic safety clearances are m.;nt.;n!!d as required in
Section 17.32.010.
C. A temporary sign and center-wide eve.A: signs
may be permitted in accordance with the following
schedule:
Number of Tenant3
Number of Signs
Permilted
3 tenants to 6 tenants
-I tenant display or I
center display
-I tenant display + I
center display
-2 tenant displays + I
center display
-3 tenant displays + 2
center displays
-4 tenant displays + 4
center displays
7 tenants to 13 tenants
14 tenants to 20 tenants
21 tenants to 27 tenants
28 tenants or more
D. 1. Shopping centers with approved electronic
readerboard signs sba11 only be allowed building mounted
banners.
2. Freestanding temporary or special event signs for
individual tenants are DOt allowed.
2004 S-I
3. Special event signs for center-wide special events
are allowed in accordance with the following schedule:
Number of Tenant3
Number of Signs
PermiJted
-2 center displays
-4 center displays
20 to 27 tenants
28 tenants or more
E. 1. Notwithstanding any provision to the
contrary contained in this chapter, but subject to any
maximum duration regulations contained in this chapter, all
special event temporary signs must be completely removed
not later than five days after the conclusion of the special
event to which they pertain.
2. The city, pursuant to Chapter 17.52 of this
Municipal Code, may cause the signs r"",·;n;ng after
expiration of the appropriate five-day period to be removed.
(Ord. 1926, § I (part), 2004; Ord. 1796, (part), 1998; Ord.
1755, (part), 1997; Ord.. 1624, (part), 1993)
17.32.100 Wmdow Signs.
A. Window signs sba11 be permitted in all
commercial zones.
B. The total area of any window obscured by any
combination of permanent and temporary window signs
sba11 not exceed twenty-five percent of the window suñace.
C. 1. Signs witlún a window sba11 be cousidered
temporary if they remain on the window for less than thirty
days, and sba11 not be subject to review.
2. Wmdow signs intended to remain on display for
more than thirty days sba11 be cousidered permanent window
signs as regulated by Section 17.24.090. (Ord. 1926, § 1
(part), 2004; Ord. 1796, (part), 1998; Ord. 1624, (part),
1993)
24
t
....,.
óI-3ß
17.44.010
CHAl'TER 17.441: SIGN EXCEP'l10NS"
Section
17.44.010
17.44.020
17.44.030
17.44.040
17.44.050
Authority .
Application 3IÌd fee.
Design Review Committee review
required.
Fmdings for an exception.
Action by Design Review
Committee.
Conditions for revocation of
exception-Notice required.
Exception deemed null and void
when-Notification required.
Appeals.
Reports to Planning Commission.
17.44.060
17.44.070
17.44.080
17.44.090
.. Prior ordinance history: Ords. 1624 and 1655.
17,44.010 Authority.
The Design Review Committee may grant a sign
exception in accordance with the provisions of this chapter.
(Ord. 1844, § 1 (part). 2000; Ord. 1789. § 1 (part), 1998)
17.44.020 Application and Fee.
An application shall be made in writing to the Design
Review Committee on a form prescribed by the Director.
The application shall be accompanied by a nonrefundable
fee, a letter explaining the justification for the exception.
and appropriate exhibits as deemed necessary by the
Community Development Director. (Ord. 1789, § 1 (part).
1998)
17.44.030 Design Review Committee Review
Required,
A. An exception shall be scheduled for review by the
Design Review Committee. not later than thirty days after
filing of application.
B. Mailed written notice of the hearing on the sign
exception shall be given by the Director of Community
Development to all owners of record of real property (as
shown in the last assessmeqt roll) which abut the subject
property. as well as property and its abutting properties to
the left and right, directly opposite the subject property and
located across a street, way, highway or alley. Mailed
notice shall include owners of property whose only
contiguity to the subject sile is a single point. Said notice
shall be mailed by first class mail at least ten days prior to
the Design Review Committee meeting in which the
application will be considered. The notice shall state the
date, tilDe and place of the hearing. A description of the
sign exception shall be included in the notice. If the
Director of Community Development believes the project
may have negative effects beyond the range of the mailed
notice, particu1arly negative effects on nearby residential
areas, the Director, in his discretion, may expand noticing
beyond the stated requirements.
C. Compliance with the notice provisions set forth
in this section shall constitute a good-faith effort to provide
notice, and failure 10 provide notice, and the failure of any
person 10 receive notice. shall not prevent the City from
proc-.iing to consider or to take action with respect tQ. an
application under this chapter. (Ord. 1844. § 1 (part),
2000; Ord. 1789, § 1 (part), 1998)
17.44.040 Findings for an Exception.
The Design Review Committee may grant an exception
based upon all the following findings:
A. That the literal enforcement of the provisions of
this title will result in restrictions inconsistent with the spirit
and intent of this title; .
B. That the granting of the exception will not result
in a condition which is materially detrimental to the public
health, safety, or welfare; and
C. That the exception to be granted is one that will
require the least modification of the prescn'bed regulations
and the minimum variance that will accomplish the purpose.
(Ord. 1844. § 1 (part). 2000: Ord. 1789, § l(part), 1998)
17.44.050 Action by Design Review Committee.
The decision made by the Design Review Committee
is final unless appealed in accordance with Section
17.44.080. (Ord. 1844, § 1 (part), 2000; Ord. 1789. § 1
(part). 1998)
17.44.060 Conditions for Revocation of Exception-
Notice Required.
In any case where the conditions or limitations 10 an
exception granted have not been complied with, the
Planning Commission may revoke the exception after notice
25
J.-3tf
17.44.069
Cupertino· Sigu
26
and hearing in the same manner as defined in Section
17.44.030. (Ord. 1789. § 1 (part). 1998)
17.44.070 JExceptiooJl)eemed Null œd Void When-
NotifieatIon Required.
In any case where an exception has not been used
within one year from the date of issuance. or if abandoned
for a period of thirty days, the exception will automatically
become null and void upon written notice from the Director
tothepropertyownerandJortenant. (Ord. 1789, § 1 (part),
1998)
17.44.080 Appeals.
A. Any person aggrieved by a decision of the Design
Review Committee in the approval. conditional approval.
denial or revocation of an exception for a sign may appeal
such a decisioD, in writing to the City CooneR.
B. The appeals shall be made within fourteen
calendar days of the plaJming' Commission meeting by
means of a letter in writing to the City CooneR stating the
grievances.
C. The appeal shall be accompanied by the same fee
as required for appea1s under Section 19.136.020 of the
Cupertino Municipal Code.
D. Such appeals shall be heard by the Planning
Commission and scheduled on their agenda at the time that
other regular items aPpear. (Ord. 1844. § 1 (part), 2000;
Ord. 1789. § 1 (part), 1998)
17.44.090 Reports to plonnlng Co",mlmßQ.
The Director. or designated representative, shall make
written reports on all exceptions granted. denied, or revoked
under this chapter. The reports shall be delivered to the
Planning Commission within five calendar days from the
date of the decision. (Ord. 1844, § 1 (part). 2000; Ord.
1789, § 1 (part). 1998)
rJ _LIO
17.52.010
CHAPl'EJR 17.52: COMPLIANCE AND ENFORCEMENT
Section
17 .52.010
Interpretation and enforcement of
provisions.
Nonconforming signs.
Abandoned or discontinued signs.
megal signs-Notice required-
Summary removal authorized when.
Storage of removed signs.
Owner responsible for removal,
alteration or relocation costs.
mega! signs-Deemed public
nuisance-Court action authorized.
Violation deemed infraction-Penalty.
Appeals from decisions of the
Director.
17.52.020
17.52.030
17.52.040
17.52.050
17.52.060
17.52.070
17.52.080
17.52.090
17.51.810 Interpretation and Enforcement of
Provisions.
The Director is empowered to interpret and enforce the
provisions and requirements of this title and to remove or
cause to be removed any sign or other advertising structure
which has been constructed, erected, altered, relocated or
maintained in violation of this title. Such powers include
but are not restricted to provisions and procedures set forth
in the following sections of this chapter. Decisions by the
Director in relation to this title may be appealed by the
Planning Commission set forth in Section 17.52.090. (Ord.
1624, (part), 1993)
17.52.028 Nonconforming Signs.
A. A nonconforming sign, unless made to conform
to the provisions of this title, may not be strUCturally
altered, expanded, moved, modified in any way, be
reestablished after:
I. Discontinuance for ninety days or more; or
2. Damage or destrUCtion of more than fifty percent.
B. Any nonconforming sign which was legally
erected in accordance with the provisions of the ordinance
in effect at the time of erection, or which has a valid permit
from the City, shall be permitted to remain until such time
as:
I. There is a change in the use of the property that
the sign is located on;
2. There are alterations or enlargements to the site
or building on the property in excess of twenty-five percent
or more of the existing site or building. The amount of
alterations sha1l be cumulative over time; or
3. There is a change of face constituting fifty
percent or more of the existing total sign face area at any
one time; expansion, movement or modification of the sign.
A change of face of a single tenant name panel constituting
less than fifty percent of the total existing sign face area in
a multitenant sign sha1l not constitute grounds for
modification of a nonconforming sign.
C. At such time as any of the events mentioned in
subsections A and B occur, the sign must be brought into
conformance with this title. Any business with a
nonconforming sign shall not be entitled to an additional
sign unless the nonconforming sign is made to comply with
the provisions of this title. (Ord. 1624, (part), 1993)
17.52.030 Abandoned or Discontinued SigDs.
Any sign which pertains to a business or occupation
which is no longer using the particuIar sign or property, or
which relates to a time which no longer applies. constitutes
false advertising. The structure and copy shall be blanked
out or removed within thirty days after the associated
business, occupation or event has vacated the premises. An
abandoned sign is prolnbited and the removal sha1l be the
responsibility of the owner of the sign or the owner of the
premises. (Ord. 1624, (part). 1993)
17.52.040 illegal Signs-Notice Required-SummarY
Removal Authorized When.
A. If the Director finds that any permanent sign or
other advertising structure has been constructed. erected,
altered, relocated or maintained in violation of any of the
provisions of this title or any other pertinent ordinance of
the City, the Director shall in writing inform the owner and
the tenant of the property on which the sign or structure is
located that the sign or structure must be removed within ten
days of receipt of the notice, or an application must be made
to the Director for sign approval. Failure to take the
required action shall result in a criminal or civil sanction as
provided by law.
B. If the Director finds that any temporary sign or
advertising device is in violation of this title or any other
27
,J-c.{1
17.52.040
Cupertino· Sips
28
pertinent ortl;nonr.e of the City, the Director shall notify the
owner of, or tenant using the sign in person or writing that
the sign shall be ;",,,,..,not...ly removed.
C. If the Director finds that any sign or other
advertising structure, whether conforming with the
orrlinAnr..e or not, is an ¡..,,'ft"UIoIt¡,te peril or menace to the
public, or to any person, the Director shall cause it to be
summarily removed. Upon removal, the Director shall give
written notice to the owner. (Ord. 1624, (part), 1993)
17.52.050 Storage of Removed Sips.
Ally sign removed by the Director shall be stored in
the City corporation yard and may be claimed within thirty
days after the sign was removed, provided that any cost
incurred by the City has been paid, and that a renewal of the
building permit for the sign has been secured. (Ord. 1624,
(part), 1993)
17.52.060 Owner RespoDSible for Removel,
Alteration or Relocation Costs.
Ally cost incurred by the City in the removal,
alteration or relocation of any sign pursuant to the
provisions of this title or any other pertinent ordinanCe of
the City sbal1 be paid by the owner or person having
beneficial enjoyment of the property upon which such sign
is located. (Ord. 1624, (part), 1993)
17.52.070 illegal Signs-Deemed Public Nuisance-
Court Action Authorized.
In the event any penon should erect, alter, relocate or
maintain a sign in vio1ation of the provisions of this title, the
sign shall be considered a public nuisance and the City
Attorney is authorized to bring and prosecute an action in a
court of competent jurisdiction to enjoin such person from
continuing such violation. The procedures for nuisance
abatement are contained in Chapter 1.09 of this Municipal
Code. (Ord. 1624, (part), 1993)
17.52.080 Violation DeeIDed Infraction-Penalty.
Ally person, firm or corporation violating any
provisions of this title shall be deemed guilty of an
infraction, and upon conviction thereof, shall be punished in
the same manner as other infractions provided under
Chapter 1.12 of this Municipal Code. (Ord. 1624, (part),
1993)
17.52.0941 Appeels from DecIsions of the Director.
A. The applicant, aggrieved by a decision of the
Director to order the removal of a sign, may appeal such
order or decision to the Planning Commission.
B. The appeal shall be made in writing,
accompanied by the same information, application and fee
required for other applications made to the Planning
Commission.
C. Upon tiling the appeal, the item shall be placed
on thci Planning Commission agenda and reviewed in
accordance with the adopted procedures of the Planning
Commission.
D. The decision by the Planning Commission shall
be tinal unless appealed in the same manner as required in
Section 17.44.080. (Ord. 1624, (part), 1993)
J.-cf~
City of Cupertino
SIGN
o INANCE
-
APPENDIX A
. . '" ~. - ,
. .. .
, '
B.-C¡3
Appendix A-I:
Sign Application Approval Process Flow Chart
Applicant verifies with
Prohibited Planning staff whether Exempt
. proposed sign is exempt from
(MaY apply for an exception) permitting process or
prohibited.
I
Permit Required
Applicant may revise Revise
drawings or apply for an Submit sign program to
exception. Drawings Community Development for
permits. ....
, Exception
.
Submit required exhibits, /"
fees, and application form. Denied Staff will review application
.... for compliance with Sign ,
! Ordinance within 30 days.
Staff will schedule hearing Approved
within 30 days.
1 r
. Community Development
ASAC will review request in will issue permits.
Approved "-
conformance with exception
process and either approve,
approve with conditions, or . . · r
·
deny. ·
· C May install Sign.)
-~ ·
Denied ·
·
/" ·
If denied, applicant may ·
·
appeal to City Council ·
·
· Director will notify council
Appeal · of decision within 5 working
, .........
days. ~
Must submit written request
to appeal decision to the City ADDroved
Clerk within 14 calendm'
days.
J-<{t.{
Appendix A-2:
Examples orWell Proportioned Signs
I
I
r
I
I
I
I
Examples or Signs Not Well Proportioned
-,
I
I
I
;).-</5
Appendix A-3:
Summary of Sign Regulations According to Districts
· Staff approval required of all signs. If unable or unwilling to conform to sign criteria, an exception may be
requested from the Architectural and Site Approval Committee.
· All signs are subject to design review criteria.
· Address numbers shall be placed on the monument sign. If no monument sign is available the address numbers
shall be placed on the building.
'·""'''''''''''''D''''·'lS''!l!J.W''·'&'':¡¡' :¡S"'''''''''''''':'.,
_"'<'''~'<''''''r '_' - ,., '-' ,.....,:;:..,.>.,.,
.;.;:;:,:.:::::.,::::.~::,;:<:-" . '-' . -"":; ;::;:::::::...::;::~:~:.:
.. .....m..._ ..., .. _,_, .u__ ,-- ...............
RESIDENTIAL
DISTRICTS
COMMERCIAL
DISTRICTS
INDUSTRIAL' .
DISTRICTS
OFFICE and
INSTITUTIONAL
DISTRICTS
Name plates and address numbers only.
gflWiW@lJWt1~îgWirr1:fiS1GN$@~9ilfM~~@~mM@H \MJl1Mt¥f~m~nni.rGRðtlNJj}StGNS@W¥mf$ætMtt
..
No.: l!business, 2 for businesses on a
comer with nO ground sign.
Size: 1 s.fJl ft. ftontage, not to exceed
70% of store ftontage. (Max. 200 sq. ft.)
Height:
18" - All signs
24" - > 50' setback or,
> 5000 s.f. business size
36" - > 100' setback and 10,000 s.f.
business size.
48" - > 100' setback and 20,000 s.f.
business size.
.
Window Signs: CalcuJated into allowable
s.f. of waIl signs. A max. of 4 s.f. of neon
Sign is permitted in the allowable window
sign area.
Same as Commercial except window signs
are not allowed.
,
No.; l!business
Size: 1 s.f./l ft. frontage, not to
exceed 70% of frontage.
(Max. 40 sq. ft.)
Height: . < 50 ft. setback: 18"
. >50 ft. setback: 24"
Developments of 20 units or more: I
identification sign of 32 s.f. and 5 ft. high on
each street side.
No.: . lIsite with min. 100 ft. frontage and
combination frontage plus setback equal to
150 ft.
. Sites with 500 ft. plus frontage may have
one additional sign.
Size: Aggregate area of all ground signs
shall not exceed a total of 1 sq. ft. for each 4
linear ft. of site frontage. Total of all signs
shall not exceed 100 sq. ft.
Height: 8 ft. max.
Tenants: 5 tenant names per side max.
6 in. letters with 4 in. between tenant names.
Electronic Readerboard Signs:
Need ASAC approval. For centers with min.
20 tenants and 50,000 sq. ft. of bldg. Must
meet special guidelines.
Same as Commercial except electronic
rcaderboard signs are not allowed.
Same as Commercial except electronic
rcaderboard signs are not alÍowed.
;¿-c.¡/p
Appendix A-4:
SUMMARY OF REGULA nONS FOR TEMPORARY SIGNS
· SUIff approval required of all signs unless exempted by Chapter 17.16.
· All signs are to be located entirely on-site unless otherwise specified.
· All signs sha11 meet the comer site triangle requirements.
·ffi'$ÏGf{f/1fiPItJ}& '@Mi4.zœ:4$fW W(¥í..(1èffi&fiWREGUTf)i'T10.NSiWßM@WSiI·¥NUMBËR' nTiMEWtMIxi WAPPRovAIfi)
OFF-SITE All Maximum 4 sq. ft. per side. See See individual See individual
SIGNS Require written pennission of property individual type of signs. type of signs.
owner. type of
Not located in comer triangle, street, signs.
median, island, shoulder, drainage swale,
sidewalk. bike lane, CUIb, gutter, or bike
oath.
FLAGS Commer~al Grand Openings or special events. Subject to 2 weeks. StafE
20 ft. height max. approval
from staff.
Residential For model homes onlv. 2 ner unil I vear. None
GARAGE SALE All Districts. On-site: 32 sq. ft. max. 6 ft. lùgh 1 per site. 24 hour prior None.
SIGNS no corner triangle. to event and
removed by
Off-Site: See off-site regulations above. 3 off-site sunset last day
. allowed. of event
POUTICAL All districts. See off-site regulations above. No limil 90 days prior None.
SIGNS to election.
Removal 10
days after
election.
PROJECT All diStricts. New construction projects and 2 ground 1 year. StafE
ANNOUNCE subdivisions of S or more. signs
SIGNS 32 sa. ft. DCf side. 6 ft. heighl
RESIDENTIAL Residential On-site: 4 sq. ft. per side. 6 ft. height I sign per Length of sale. None.
REAL ESTATE streel
SIGNS Removal by
Off-site: See Off-site remlations. above. 3 max. sunsel None.
SALE/RENT/ All. except 32 sq. ft. per side. 6 ft. heighl I per street Length of sale None.
LEASE SIGNS residential. No ''1'' signs. Cwters with elect per site.
.. rcaderboard signs must incorporate
salelrcntlleasc inlo message.
SUBDIVISION All, except 32 sq. ft. per side. 6 ft. height 3 per I year. SUIff.
SIGNS residential. No ''1'' signs. subdivision
TEMPORARY All, except Portable signs: 6 ft. height, 32 sq. ft. per I per bus. 30 day period SUIff.
SPECIAL residential. side. See chart 4 timeS per
EVENT SIGNS Banners: Bldg. mounted, 100 sq. II. for centers. year. 2 weeks
AND DEVICES. between
periods.
Devices: Tethered balloons 2S II. high I per bus. 3 days period Staff.
Parking nol displaced. See chart 4
for centers. times nervear.
WINDOW SIGNS Commercial Temporary and permanent window signs 30 days None.
not to exceed 25% of surface.
().-tf1
Appendix A-5:
Cupertino Standard Detail 7-2
Corner Triangle - Controlled Intersections
CORNER SIGHT
DIS T ANCE
FORMULA
SO = Design speed X f. 4 67 X 7.5
DESIGN 851h
PERCENTilE
SPEED
Si9h'Dislance I
I [Seconds
~
851h porcenlile speed
Cri/erio
SO
25
30
35
40
45
50
275
330
385
440
495
550
o
q
o
a:
~ If
~ I
-
/'
G..JlS>~/'
-/' -
,
I~
$D
/'~
[]]C?J".......
CIJ!»-~-__
-
SD
í
,
MAJ05---ÁCJAD
.......-- -
./-<lS Çì
lS
-
~-
---.
LEGEND
Sel bocks from edge of Iravel lone
y = Dislrnce be/ween Iheedge of /rave/way and
Ihe curb. Applie;' 10 parking,bike/anes,
sl)ou/ders and/or combinalion.
lS = line 01 sighl
SD=Sighr distance
G=Edge ollrove(way
CD Crosswalk sel bock = 24 reel + Y
® Limil line sel bock = 13 feel + Y
ct
. ~..;. 0-
J..-'Ie
Appendix A-6:
Cupertino Standard Detail 7-4
Corner Triangle - Uncontrolled Intersections
LS - Un. of siOhl
Cenl.r
liOf!
100 feet
- -----......
'\
1
--
\
I
I
I
\
\
'"
-----
It. MOnumimt or inlerseclino
point
/--
I
(
I
~-qq
Appendix A-7:
Cupertino Standard Detail 7-6
Sidewalk Site Triangle
(Sidewalk Clearance at Driveways)
It:
~
I-
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C>
!:]
ä:
~
(
"-
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LL
....... --.--.."
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lO II)
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..._ 0
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<{lLIz a!d
~~º l1J~
~ILI~ j¡3
...z> oa:
<{OILl a:
~F¡¡j ~~
9g~ 8~
(f)a:~ -0:
01--<1 :J
z~:: ~u..
-OILl-L
J: a II) ,- a:
W Ci)w-Jfr
£D)- J:-
z II) I-<{ -
II) <{ILl:> II)
~LLðm~z
0: 0 aJ" º
« <{(/)wl-
w ZLLJU
Q W I- CJ U) II)UJ
ILl ILI-
aælLlII)oa:
« LL'- II) IJJ
J:w ~...JI-
1J)Q1rt1 «~
J - fi:J
Appendix A-8:
Example orHow to Figure Size or Wall Signs
42 ft. max. (70'Yo ofwalllenglh)
BIG
AVS
ICE
CF.EAM
--
60 ft. Building Frontage
50 ft.
Setback
Sign Height: 18 inches maL (50 ft. or less setback and less than 5000 sq. ft. building)
Sign Area: 60 sq. ft. max. (60 ft. of frontage, includes area of window signs)
,;2-5/
Appendix A-9:
Example of How to Figure Size nnd Location of Ground Signs
,IV
Sidewalk Site Triangle
B1Jiliing Frontage
}
50 ft
Setback
,...:~
35.5 ft.
130 ft Street Frontage
1 Ground Sign Allowed: 130 ft + 50 f1. = 180 ft. (is greater thart150 ft.)
Maximum Sign Area: 32.5 sq. ft. (130 ft}4 = 32.5 sq. ft.)
Sign Location: Center 50% begins at 32.5 ft. from side property lines. (130 ft./4 = 32.5 linear ft.)
Curb
8 ft, (Total
Sign Height)
5 ft.
(sign
height)
ó· min.
mm.
6· .
mm,
mm.
ó· min.
mm.
ó" min.
mm.
ó·min,
ó.5 ft. (length)
TENANT
TENANT
TENANT
TENANT
TENANT
e
~ œ ~ ~ ~=¡5" min.
Sign Area: 5 x 6.5 = 32.5 sq. ft.
Sign Area equals height of sign face times length of sign face. (excluding base)
Overall height of sign is measured ITom the closest curb.
J-5.;;J,
In This Issue
Library News ........................................ 2
Bicycle Safety Tips .........................;.... 3
Election Coverage ..:............................ 3
Light Up The Night .............................. 4
Breakfast with Santa ........................... 4
Citizenship Classes ............................ 4
Volunteers Needed .............................. 4
Library Fundraisers ............................ 5
Cupt. Symphonic Band ...................... 5
Burglary Prevention Forum............... 6
Senior Center News............................. 6
2006 Travel Program ........................... 6
ATLAS Literacy Tutoring .................... 6
Flood Preparation ............................... 7
Environmental News ........................... 7
Community Calendar .......................... 8
Roots ................................................... 10
Simply Safe ....;.....................................11
Travel Office Vacancy.........................11
Jubilee Poetry Winners .................... 12
eNotification ....................................... 12
Commission Vacancies .................... 13
The Better Part ................................... 13
Coyotes and Bobcats ....................... 13
Council Actions ................................. 14
Access Cupertino .............................. 15
City Meetings ..................................... 16
Thanksgiving Holidays
Affect Garbage Pickup
Due to the coming Thanksgiving holi-
day, Los Altos Garbage Company
(LAGCo) collection services scheduled
on Thursday and FridaJi Nov. 24 and 25
will be delayed l:y one day. Garbage and
recycling no=:illy collected on Thursday
thar week will have pickup on Friday,
Nov. 25. Those with services on Friday
will have pickup on Saturday, Nov. 26.
For more info, call LAGCo at
408.725.4020.
.£JAllI....,.... J...I
Reading theJigns
As a part of updating the City's regu-
lations on signs, the Cupertino Planning
Commission invites residen ts, business
owners and interested parties to pro-
vide input and feedback on how these
regulations migh t be changed to better
meet the needs of the community and
businesses of Cuper tino. The Planning
Commission is also interested in hear-
ing suggestions £rom 1'esidents and the
business community to determine ad-
equate signage advertising for OOsinesses.
The City's sign regulations are induded
within Tide 17 of the Cupertino Mu-
nicipal Code and can be found on the
City's website at www.cupertino.org/
planning under the section on Excerpts
Municipal Code.
Suggestions from residents, business
owners, and interested parties on the
sign ordinance may be provided to the
Planning Department at City of
Cupertino, PlanningDepartmeot, 10300
Torre Avenue, Cupertino, CA 95014 or
by email at planning@cupertino.org
prior to 5:30 p.m. on November 22,
2005. The Planning Commission is ten-
tatively scheduling a study session to
consider the sign regulations at its No-
vember 22, 2005 meeting;
Flood
Insurance Discount
Effective October 1, 2005,
Cupertino flood hazard area
homeo'WTIers can receive a discotmt of
up to ten percent on flood insurance.
The discounts are available on new or
renewed policies because the City has
Continued on page 7
J-53
18-24 in (office and
institutional)
Dependent upon setback
ranging from 18 in to 48
in. (commercial and
industrial)
Dependent upon zoning
district, relationship to
structure and
architectural style of
building
2 feet max., but must be
balanced in scale and
proportion to the
building.
Wall Sign Height
Temporary Signs
(Materials)
Not addressed
Definition: Usually
constructed of cloth or
fabric, cardboard,
wallboard, wood or
other light materials.
Not Addressed
Definition: Sign
constructed of paper,
cloth, canvas, light
fabric, cardboard,
wallboard, or other light
material, with or
without frames.
U
E-<
-
~
~
~
Not Addressed
14 days prior to special
event and removed
within 24 hours after
event (events)
Not Addressed
Not
No more than 9
temporary sign pemrits
per calendar year per
business
Addressed
Temporary/Special
Event Signs
(Duration)
120 days max. per
calendar year, max 30
day use at a time with 2
week break in between
45 days max.
openings)
9 consecutive days,
16 consecutive for
grand openings.
One pemrit per year
30 days max.
uninterrupted, may be
extended once for 15
days
Non-EnglishlBilingual
Signs
(grand
30 days
max.
but
Each non-english
character is counted as
an "item of
information." Limit of
10 "items of
information" per sign
face
Not Addressed
Not
Addressed
Not Addressed
Not
Addressed
CU]Jertino
Sign Ordinance Comparison Table
Los Gatos
Mountain View
Sunnyvale
Palo Alto
':1)
,
<'6