Director's report
CITY OF CUPERTINO
10300 TORRE AVENUE, CUPERTINO, CALIFORNIA 95014
DEPARTMENT OF COMMUNITY DEVELOPMENT
Subject: Report of the Community Development Direct~
Planning Commission Agenda Date: Tuesday, July 22, 2008
The City Council cancelled their meeting of July 15, 2008 consequently there are no items to report.
Miscellaneous Items
1. Housing Element Appointments with Stakeholder Groups: On Thursday, July 10, the
Community Development Department and our Housing Element consultant, Bay Area
Economics, began the extensive public outreach process with 24 community stakeholder
groups. Initially Planning and Economic Development staff compiled a list of community
groups that should participate in the stakeholder focus group meetings. On June 17th, the
City Council received a short briefing on what the public participation process for the housing
element update would entail and reviewed the list of stakeholders. The City Council added
all the City commissions and Asian American Parent Association, the Silicon Valley Realtors
Association, and Cupertino Citizen for Fair Government (CCFG) to the list. Last week's
interviews were intended to provide information on what is a Housing Element, what are its
components and why cities must prepare one. The appointments provided such background
information in small groups or individual discussions and encouraged interested groups to
participate in the stakeholder discussions that will occur in the summer and fall of 2008.
The city and consultants will provide a much more detailed discussion of the impacts of new
housing with input from the school districts and other experts in the Summer and Fall 2008
stakeholder meetings. Following those stakeholder discussions the city will host a citywide
community meeting to receive additional input prior to scheduling hearings before the
Planning Commission and, ultimately, the City Council. The Housing Element is required to
be submitted to the State Department of Housing and Community Development for
certification and adopted by the city by June 20, 2009. The Stakeholder Interview
Appointment schedule is enclosed.
2. Oak Park Tour: Senior Planner Gary Chao arranged a tour of the Oak Park residential
development on Friday, July 11. City Council Members Orrin Mahoney and Kris Wang and
Commissioners Marty Miller and Paul Brophy were in attendance. The Oak Park Cupertino
brochure has been provided.
3. City of Cupertino Brochure (enclosed):
. Funded in part by PG&E Economic Development Grant ($2,500)
. New Materials include:
o New branding identity - mirrors sophistication of business community-
"i-phone-esqe"
o Folders w / business card cut-out
o Brochure -- includes city overview & fast facts
o Brochure insert -- includes map," coming soon" highlights, and contacts
(printed in-house to accommodate frequent changes)
o Demographics
o Quarterlye-newsletter
o Other specialty pieces such as the DAR, relevant articles, etc.
G: \ Planning \ SteveP\ Director's Report \ 2008 \pd7-22-08.doc
Report of the Community Development Director
Tuesday, May 27, 2008
Page 2
. Economic Development uses include:
o New business recruitment (brokers, prospective tenants)
o Nurturing of new economic investment (prospective developers, property owners)
· New materials can be utilized organization wide (e.g. new block leaders; visiting
delegations from other cities.)
. Branding is carrying over to other areas
o Economic Development Web presence
o City Mailing Labels
4. Sand Hill Properties - Community Meeting: Sand Hill Properties held a community meeting
on Thursday, July 10, 2008, to unveil their site specific plan for their 17-acre site in the South
Valko Planning Area (see attached Cupertino Courier article). Approximately 60 people
attended the meeting. Enclosed are materials shared at the meeting.
Enclosures:
Stakeholder Interview Appointments
Oak Park Brochure
City of Cupertino Brochure
Cupertino Courier article
Sand Hill Properties' community meeting materials
Newspaper articles
G: \ Planning \ SteveP\ Director's Report \ 2008 \pd7-22-08.doc
Stakeholder Interviews
July 10, 2008
Conference Room C Conference Room A
9:30 9:30 Margo Tenold, Council of Churches of Santa
Clara County
10:00 Roberta Hollimon, League of Women 10:00 Julie Ho, Chinese American Realtors
Voters Association (CAREA)
10:45 Allen Caldwell, Public Safety 10:45 Suzi Blackman, Cupertino Chamber of
Commission Commerce
11 :30 Barry Pangrle - Cupertino Citizens for 11 :30 Mary Jew, Director ofInstructional Services,
Fair Government CUSD
1:00 Ned Britt, Dennis Whittaker- 1:00 Christine Mallery, FUHSD
Concerned Citizens for Cupertino
1:45 David Greenstein - Parks and Rec. 1:45 Ram Gopal, Asian American Business
Commission Council
2:30 Sara Grignon - Housing Choices 2:30 Maria Segal - Cupertino PT A
Coalition
3:15 Marisa Spatafore - DeAnza College 3:15 Christine Pierce, Senior Commission
4:00 Adam Montgomery - Silicon Valley 4:00 Ronald Miller, Library Commission
Association of Realtors
4:45 Lauren Doud, Shiloh Ballard - Silicon 4:45 Al DiFrancesco, Keith Murphy- Cupertino
Valley Leadership Group Against Rezoning (CARe)
5:30 Geoffrey Paulson - Bicycle and 5:30 Masheila Sriodam, West Valley Community
Pedestrian Commission Services
6:15 Jennifer Rodriguez - HBANC 6:15 Chihua Wei, Organization of Special Needs
Families
7:00 Andy Radle, Technology, Info. and 7:00 Kathy Robinson, Advocates for a Better
Communications Commission Cupertino (ABC)
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INN 0 V A T ION
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Cupertino
INN 0 V A T ION
E Due A T ION
C 0 L LAB 0 RAT ION
Cupertino
INN 0 V A T ION
EDUCATION
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COLLABORATION
Overview
CUPI;RTINO IS WORLD RI;NOWNI;D as the home of high-tech giants, such as Apple, Inc.,
~ewlett Packard, and Symantec, and as a cornmunity with stellar public schools. Quality
education and proximity to high-tech jobs make Cupertino a sought-after Silicon Valley address
for a highly educated and culturally diverse population. More than 65 percent of residents hold
a bachelor's degree or higher, and 96010 have internet access.
"We've been here For almost 30 years." During tha~ ~ime,
"OUr' business has tripled From 6 billion in sales to
20 bilJion." The new campus is "something where vve could sta'l in
th e area tha t we like bes~."
- Steve Jobs, cr;o, Apple Inc., speaking to the Cupertino City Council
The business environment in Cupertino is thriving, as evidenced by its low vacancy rates and flag-
ship tenants. ~igh-profile tenants include Whole r:oods, Strike Bowling, and Ducati motorcycles.
While Cupertino is known for its computing companies, over 100 businesses produce software,
telecommunications, and health care products. Apple has announced plans to build a new cam-
pus on 60 acres it has acquired adjacent to ~ighway 280 at Tantau Avenue. This will bolster day-
time population in the trade area, which already exceeds 120,000.
In 2006, Nonev fvfagazine ranked Cupert~no #2 in the nation For
highest median household income From the Best Places to Live database.
With an average household income that exceeds $143,000, Cupertino's residents are in an
elite class. ~ome ownership rates are well over 600/0, and median asking prices for single-farnily
homes exceed $1 Illillion. ~he community is vibrant with over 78 annual events drawing a quarter
of a million attendees. l=rom the weekly I=armer's tv1arket, to the Diwali and Cherry Blossom
I=estivals, Cupertino values diversity and participation.
Cupertino - a Retaj] Desllna tiorl.
With convenient access from ~ighways 280 and 85, Cupertino is a significant retail destination
with 3.6 million square Feet of space.
· Regional Nail Cupertino Square is anchored by Nacy's, J.C. Penney's, Sears, and a new
AHC 16-screen theater complex.
· Additionally, there are several successful neighborhood centers including the Asian-themed
Cupertino Village.
· There are 120+ eating establishments in Cupertino including the popular BJ's Brewery, four-
star Alexander's Steakhouse, and dim sum palace Dynasty.
Location
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lMAP NOT fa SCALE I
CIVIC HOTELS MAJOR COMMERCIAL DEVELOPMENT
A. Post Office G. Cupertino Inn 1. Homestead Square 9. Cupertino Square
B. Senior Center H. Hilton Garden Inn 2. Cupertino Village 10. Future Rose Bowl
C. Quinlan Center I. Mariott Courtyard 3. Hewlett - Packard Development
D. Sports Center J. Cypress Hotel 4. Apple - Future Campus 11. Future Mixed Use Site
E. Cali Mill Plaza 5. The Oaks 1 2. The Crossroads
F. City Hall & Library 6. Whole Foods 13. Symantec
7. Bottegas Center 14. Marketplace Center
8. Apple Headquarters
Coming Soon
RETAIL OI=I=ICE MIXED USE RESIDENTIAL
Amici's East Coast Pizzeria.
to Civic Park on De Anza
Boulevard
Ritz Camera to Cupertino
Crossroads on Stevens
Creek Boulevard
~arukaiJapanese Grocery
Store, and living-ware
supplier Daiso to Market-
place Center
Steve & Barry's, Munich's
famous Hoffbrau House,
California Pizza Kitchen, a
new food court, and 43,000
sf of new ground floor retail
space to Cupertino Square
24,455 sf of new retail
space and parking garage
at Cupertino Village
10,000 sf of new retail
space at NE corner of
Stevens Creek and Tantau
Cupertino Landing
60,000 sf office building
on De Anza Boulevard at
Mariani - now leasing
Tantau Office Building
100,000 sf, 2-story
office building -
under construction
Rose Bowl Project
at Wolfe Road and Valleo
Parkway: 204 condos and
120,000 sf of retail
Adobe Terrace (23 units)
Las Palmas (20 units)
Villa Serra (116 units)
Oak Park (46 units)
Rockwell Homes (15 units)
Sand Hill Properties
17.4 acre site at Stevens
Creek and Tantau - prelimi-
nary plans call for lifestyle
retail, a high-end hotel and
fitness club, supporting
office space, and senior/age
restricted housing
The Oaks Mixed Use Project proposal
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CUPERTINO KEY CONTACTS
Economic Development
Redevelopment Agency
Planning Department
Building Department
Business Licenses
Public Information Office
Housing
City Manager
All Other
Kelly Kline
Kelly Kline
408-777-3286
408-777 -3286
408-777 -3308
408-777 -3228
408-777 -3221
408-777 -3262
408-777 -3308
408-777-3212
408-777 -3200
Steve Piasecki
econdev@cupertino.org
redevelopment@cupertino.org
plann ing@cupertino.org
buildi ng@cupertino.org
bl@cupertino.org
pio@cupertino.org
housing@cupertino.org
manager@cupertino.org
information@cupertino.org
G reg Casteel
Richard Wong
Rick Kitson
Vera Gil
Dave Knapp
II
f=unding Partner:
CITY OF CUP~RTINO
10300 Torre Avenue
Cupertino, CA 95014 USA
408.777.3200 . Fax 408.777.3366
www.cupertino.org
Pacific Gas and
Electric CompanyiID
CUPERTINO
m
City of Cupertino
Demographics
Cupertino
INN 0 V A T ION
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City of Cupertino
Demographics
Cupertino
INN 0 V A T ION
E Due A T ION
c 0 L LAB 0 RAT ION
June 2008
Contact:
Kelly Kline
Redevelopment/Economic Development Manager
City of Cupertino
10300 Torre Avenue
Cupertino, CA 95014-3255
408-777 -3286
CUPERTINO, CALIFORNIA
California Bay Area Demographic Comparison
PopuJation 50,000 - 65,000
Based on 2003 U.S. Census Bureau Estimate
Cupertino Palo Alto San Rafael Walnut Creek
Population 50,479 57,233 55,805 65,151
Population Growth 25% 5% 16% 5%
1990 to 2000
Households 18,682 25,216 22,948 31 ,425
Median HH 100,411 90,377 60,994 63,238
Income
Per Capita HH 44,749 56,257 35,762 39,875
Income
Foreiqn Born 43% 27% 28% 18%
Educationl 65% 74% 44% 54%
Colleqe 1-4+
Years
Home 64% 57% 54% 68%
Ownership
2
CUPERTINO, CALIFORNIA
2008
Regional Demographic Comparison
(5-mile radius)
Cupertino
Santana
Row
Walnut Creek
Population
424,039
542,518
197,749
Households
159,688
200,132
81,309
AveraQe HH
Income
116,816
101,783
101,418
Median HH 89,962 84,194 77,006
Income
Percent HH 75% 74% 70%
Over $50.000
Over $75.000 59% 56% 51%
Education! 77% 62% 75%
ColleQe 1-4+
Years
Median AQe 39 34 41
Center of 5.0-mile demographic ring:
Cupertino - Stevens Creek and De Anza Boulevards
Santana Row - Stevens Creek and Winchester Boulevards
Walnut Creek - Mt. Diablo Boulevard and South Broadway
3
CUPERTINO, CALIFORNIA
2008
1, 3, 5 Mile Radius Summary
(Stevens Creek & De Anza Boulevards)
1-MHe 3-Mile 5-Mile
Population 19,585 178,079 424,039
Households 7,085 66,148 159,688
AveraQe HH 135,689 128,035 116,816
Income
Per Capita 49,168 47,672 44,247
Income
Median AQe 39 39 39
Education 86% 83% 77%
1-4+ Years
HousinQ Values 69% 68% 58%
% above $750,000
EarninQ Income Breakdown:
$500,000+ 4% 3% 3%
$250,000-$499,999 9% 8% 7%
$150,000-249,999 23% 24% 21%
$100,000-$149.999 27% 25% 23%
$75,000-$99,999 13% 14% 15%
Over $75,000 75% 74% 69%
Over $150,000 36% 35% 31%
4
CUPERTINO, CALIFORNIA
2008
Fast Facts
Founded in 1898 & Incorporated in 1955
Encompasses 13 square miles with Population of over 50,000
Average Temperature is 70 Degrees
In 2006, Money Magazine ranked Cupertino #2 in the nation for highest median
income from the Best Places to Live Database.
Daytime Population
1 Mile: 22,368
3 Mile: 166,200
Davtime Office Population
1 Mile: 12,192
3 Mile: 71 ,194
Residential Population
55,162
AveraQe HH Income
$143,415
Office Profile
Cupertino boasts the international headquarters of Apple and Symantec,
two of almost 20 corporate headquarters and 60 high-tech firms.
3.75 M sf of Existing Office Space; 3.9% Vacancy Rate; $3.12 avg. rate
Transportation Profile
Access from Highway 280 and Highway 85 (3 exits)
VTA Bus Service: 11 lines, 131 Stops, & 4ger Express Shuttle
1.6 Million Riders Annually in Cupertino
Airports: 11 Miles from SJIA, 30 Miles from SFO and Oakland Airports
Traffic Counts:
· 1-280 @ De Anza
· De Anza - McClellan/Homestead
· Stevens Creek - StellinglWolfe
· Wolfe - Hwy. 280/Homestead
160,000
50,415 (average)
32,231 (average)
35,562
5
Visitor Profile
Cupertino Hotels:
· Cypress
· Hilton Garden Inn
· Courtyard by Marriott
· Cupertino Inn
224 Rooms
165 Rooms
149 Rooms
125 Rooms
663 Rooms *
* 122 Unit Hotel in Application Stage for The Oaks
764 Hotel Rooms are allocated in the General Plan
Hotel Occupancy rate for 06/07: 68%
Meeting venues across the City can accommodate over 4,000 people
Points of Interest:
.4 Wineries: Piccheti, Ridge, Naumann, Fellom
Ranch
Euphrat Museum of Art at De Anza College
Garrod Farms Riding Stables
Education Profile
De Anza College Population 24,000 students*, 635 FT / 560 PT staff
40,000 -- community education program
*One of the largest single-campus community colleges in the country
Average Student Profile:
Female 51 %, Male 49%
65% are 19-24 years old
Programs:
2,300 credit courses, 60 fields of study
Kirsch Center for Environmental Studies
Honors:
Ranked #1 in combined transfers to
UC and CSU Systems in 02-03.
K-12 Schools:
Cupertino Union S.D. serves
16,500 students, and is one of the
state's premier public school districts.
Avg. score on CA perf. Index: 919/1000.
There are 3 High Schools in Cupertino.
Monta Vista is ranked #23 in the nation.
Other Higher Ed.
Both the UCSC Extension, and USF
have facilities in Cupertino.
6
CUPERTINO, CALIFORNIA
2008
Business and Emplovment Profile
Daytime Trade Area Population:
121,435
Daytime Office Population:
71 ,1 94
(3 Mile)
Unemployment Rate:
2.9%
Major Employers
Apple Computers *
Symantec
Hewlett Packard
De Anza College
Portal Software Inc.
NetManage Inc.
Packeteer Inc.
HO Location
HO Location
HO Location
HO Location
HO Location
* Apple Computers has purchased over 60 acres fora major expansion north of
Highway 280 along Pruneridge Avenue between Wolfe Road and Tantau.
Additional Corporate Headquarters:
Durect Corp., Mission West, Proofpoint, Chordiant, Sennari, Vocera, ArcSight,
Blue Lane Technologies, Solidcore, Intero, Opixel, Raza Microelectronics, Inc.,
Ducati North America, Verigy
Office Space Profile:
Current Office Space
Office Space in Development
Vacancy Rate
Avg. Leasing Rate
3.75 Million Square Feet
60,000 Square Feet
3.9%
$3.12
R & D Profile:
Current R&D Space
Vacancy Rate
Avg. Leasing Rate
6 Million Square Feet
5.2%
$2.46
7
CUPERTINO, CALIFORNIA
2008
Retail Profile
.:. 3.6 Million Square Feet of Existing Retail
.:. Close to 400,000 sf new Retail Space in Development
.:. 120 Eating Establishments
.:. Trade Area Spending: $6.3 Billion
Cupertino Square Profile: (Regional Mall @ Highway 280 and Wolfe Rd.)
· New Retailers:
2-levels of shopping, new structured parking
Macy's, J.C. Penney's, Sears
Alexander's Steakhouse, Benihana's, Dynasty,
Fresh Choice, T.G.I. Friday's
AMC Cupertino Square 16 & Strike Cupertino
· 1.2 Million square feet
· Anchors:
· Restaurants:
Additional New Retailers in 07-08:
· Whole Foods - One of the largest stores west of Texas at 66,000 sf
· Merlion Restaurant - Asian Fusion
· Beard Papa Cream Puffs
Coming Soon:
· To Cupertino Square:
· To Civic Park:
· To Marketplace Center:
Steve & Barry's, and California Pizza Kitchen
Amici's East Coast Pizzeria
Marukai Japanese Supermarket, and
Daiso - Japan's #1 "Iivingware" supplier
Top 3 Dominant Psychographic Segments:
. Money & Brains (36%)
. Young Digerati (23%)
. Bohemian Mix (22%)
8
Featured Restaurants: Featured Retailers:
. BJ's Brewery & Restaurant . Target
. Outback Steakhouse . Michael's Arts & Crafts
. Park Place . Shane Diamond Jewelers
. Chili's . Longs Drug Store
. Mandarin Gourmet . Suburban House
. Chuck E. Cheese . Summerwinds Garden Center
. Elephant Bar . Ranch 99
. Panera Bread . . Mervyn's
. Starbuck's, Peet's, It's a Grind . Pier 1 Imports
9
CUPERTINO, CALIFORNIA
2008
Cultural & Entertainment Venues
Flint Center
2,300 seats
AMC Theaters
16 Screens
Minolta Planetarium
139 seats
De Anza Flea Market
Every 1 st Sat.
Cupertino Library
230,000 Attendees in 2008 *
In top 10 Bay Area Theaters
30,000 Annual Daytime Visitors
15,000 to 20,000 shoppers
54,000 sf Annual circulation of 2.2 Million **
(Highest in County for 20+ years)
35%-50% of the collection is checked out at all times
Flint features national Broadway shows such as Hairspray and Movin' Out, the San
Francisco Symphony, and community based cultural events.
More than three times as many books were borrowed from the Cupertino library than
Sharks tickets were sold for the entire 2006 season.
Under Construction:
De Anza College Visual & Performing Arts Center - projected completion in 1/09.
Will have 400-seat theater and a new location for the Euphrat Museum of Art.
Annual Events *
Farmers' Market (52)
Moon Festival
Fall Festival
Oiwali Festival
Holiday Tree Lighting
Lunar New Year Unity Parade
Cherry Blossom Festival
Summer Concert Series (5)
4th of July Fireworks
Shakespeare in the Park (8)
Cinema at Sundown (3)
Wildlife Education Day
Safety Fair
Relay for Life
2007 Attendees/Patrons
130,000
50,000
15,000
16,000
700
2,000
1 0,000
1,700
10,000
6,000
2,200
500
400
350
* 244,850 people attended 78 city events in 2007.
10
Cupertino Recreation Venues
Cupertino has 12 neighborhood parks, and the following regional facilities:
Rancho San Antonio
One of Santa Clara County's "most popular parks." There are 3,800
acres of trails in this open space preserve.
-- Estimated 500,000 Visitors Annually --
Fremont Older Open Space Preserve
This 739-acre preserve offers approximately nine miles of trails to hikers,
bicyclists, and equestrians.
-- Estimated 170,000 Visitors Annually --
Deep Cliff Golf Course
Beautiful 18-hole executive golf course. Green fees: $36
Blackberry Farm & Golf Course
33-acre recreational facility includes swimming pools & 9-hole golf course.
-- 53,000 Rounds of Golf in 2006--
McClellan Ranch Park
This 18-acre park and "birding hot spot" appears as a working ranch.
-- 3,300 Annual Visitors --
Cupertino Sports Center
Special features include 17 tennis courts, racquetball, and a teen center.
-- 1,200 Members --
Quinlan Center Recreation
The state-of-the-art, 27,000 square foot Quinlan Center is the hub for
Cupertino's Recreation Programs.
-- 26,000 Recreation Program Participants Annually--
Cupertino Square Ice Center
Includes skating school, private lessons, hockey leagues & public skating
YMCA (Northwest)
44,000 sf facility serves Cupertino, Sunnyvale, & portions of Santa Clara.
-- 1200+ member visits per day --
11
CUPERTINO, CALIFORNIA
2008
Residential Profile
Population:
424,039 Individuals within 5-Mile Radius of Cupertino Center
2.35% Projected Growth by 2012
649 new residential units built since 2001
239 homes under construction or in planning process
Avg. sales price of existing single-family homes: $1,061,324
Avg. condo/townhouse sale price is $620,000
Rental vacancy rate is 2.6%
60% of Residents have a Bachelor's degree or higher
30% have a Master's or Doctorate degree
Ethnicity is a 60/40% split -- Asian and Caucasian
Recent Developments:
Villagio by Silverstone Communities -- 80 condominiums
20370 Town Center Lane - 1-3 BR units - up to mid $800's
70% sold before the models opened
Households:
For current information on Cupertino Projects under construction:
http://www.cupertino.orq/city qovernment/departments and offices/planninq an
d buildinq/development activity/application phase/index.asp
Community Involvement:
Voter Registration is 75%
35 Clubs/Organizations, 31 Churches
12
Sources
Page 2:
U.S. Census Bureau State & County Quickfacts - http://quickfacts.census.qov
Page 3:
Claritas, Inc., 2005, 2007
Page 4:
Claritas, Inc. 2007
Page 5:
City of Cupertino, LoopNet, State Department of Finance, Claritas, Inc. 2007
Cornish & Carey Commercial 2nd Quarter Report 2007,
Valley Transportation Agency
Page 6:
City of Cupertino, Cupertino Chamber of Commerce,
Foothill-De Anza Community College District, Cupertino Chamber of Commerce
Page 7:
LoopNet, California Employment Development Department Labor Market Info.,
C.B. Richard Ellis 151 Quarter Report 2008
Page 8:
City of Cupertino
Page 9:
Flint Center / De Anza College, Cupertino Square, City of Cupertino,
Cupertino Courier
Page 10:
City of Cupertino, Midpeninsula Regional Open Space District
Page 11:
Claritas, Inc. 2007, City of Cupertino, ZipRealty,
California Apartment Association Tri-County, San Jose Business Journal,
Cupertino Chamber of Commerce
13
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CIVIC HOTELS MAJOR COMMERCIAL DEVELOPMENT
A. Post Office G. Cupertino Inn 1. Homestead Square 9. Cupertino Square
B. Senior Center H. Hilton Garden Inn 2. Cupertino Village 10. Future Rose Bowl
C. Quinlan Center. I. Mariott Courtyard 3. Hewlett-Packard Development
D. Sports Center J. Cypress Hotel 4. Apple - Future Campus 11. Future Mixed Use Site
E.. Cali Mill Plaza 5. The Oaks 12. The Crossroads
F. City Hall & Library 6. Whole Foods 13. Symantec
7. Bottegas Center 14. Marketplace Center
8. Apple Headquarters
Page 1 of 2
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17.4 Acre Site Purch~sed by Sand Hill Propertie~ _ _ _
Spring 2008, Volume III
To subscribe or unsubscribe, contact: econdev@cupertino.org
Sand Hill Properties has purchased a highly visible, 17.4 acre
parcel bordered by Stevens Creek Boulevard, Tantau Avenue,
Vallco Parkway and Finch Avenue. (See photo on left).
Formerly under contract b'y Tol! Brothers, this site has iong been
intentioned for mixed use development.
Sand Hill's principal Peter Pau has bold ideas for a community
enhancing project that may include significant lifestyle retail, a
high-end hotel and fitness club, supporting office space, and
senior/age-restricted housing.
Sand HIli Properies IS proceeding with
public outieach to garhsr stakeholder
Input for a V alleo Sou~n rv1aster PI~n
which VIi II addr-3ss how tl~is project
interfaces with its neighbors. This
coorainEition will bs inlportant as excIting
projscts rno" e forw2rd at the Rose Bowl
sits. and at Cupertino Square.
The nsxt community meeting \Nil! be on
t..pril 23 at CIty Hall Room :# 100.
Rendering of the
Rose bowl Site as
seen from Vallco
Parkway
On ~~~21rch 4, the ClIlpertEElO City
COlJH1Cfil gave two ~or1lg-awauted retatl
projects at VVo~fe Road and VaBco
Parkvtr2Y a green Hght to proceed. At
the Rose Bow~, Evershsne's plans
nf1crude 204 residentiaf unfits, 2nd
i 20,000 sf of retarL L~j Cupertino
Square, over 43,000 sf of new ground
fuoor feES!1 vlfiB vlfrap the J.C. Penney's
garage.
...
""
JI:~[]'" . It
: 'tl:-,;.
\ I J , I It I
" .. Rendering of the
r' JC Penny as seen
~ ...t , 71 .' : ~ from Vallco
l.J,'; _- j. .,.~l -.: -;... .:r t - ~ - J'I:_i~JI.J:'_
tt. ~. L I... . . i 'I Parkway
Completed Pians for both projects are
antpcfipated by end of the year.
t~:=':,~ ~_:~..,'. ' '~' '.. , : "..~:: ' ~~,~:' '~;~!~(e:'~.)::~>~::'~j;n:;:~~~;[,: }:::;~~.~~~:::~~;~J=~~t:~~?~1~r~r.'df:
Cupertino Commercial Ne,vsletter
Page 2 of 2
Grand Openings Transactions
. For dine-in or take out, Sumpty ThaE at The Oaks of tel's
70 menu items from Satay to Golden Tofu to a variety noodle
soups and curry dishes.
. The latest location for Pizza My Heart at the Cupertino'
Crossroads serves 'up fun and food in equal parts. The
surfing theme carries over to the pizzas vvith names like l:The
Big Sur' (with 40 cloves of garlic!)
.. Cur ! :;;e opened their doors on Janual"Y 28 Oil De
Anza Boulevard at Civic Park. This is the 10th addition to the
popular Southern Calltornia chain that specializes in
Japanese-style curry and spaghetti.
. C"" S. ~- ~ lse, a unit of the V\!on Stew House chain,
opened on Torre ,~venue and Tovvn Center Lane. The
Chinese l"estaurant features Taiwanese specialties and all-
day lunch boxes.
6) G u r":: - s at Stan ley Square has nevv owners. The
Culinary School grads have upgraded the decor and the
traditional Italian menu.
. House of Sichuan on Stevens Creek and Blaney has been
rebranded to ;nesl . -2"t' The new decor will feature tanks
\~rjth live fish,
. The successful r 'rnuc' Gr~ - - -ies has expanded their
space at the Allal-io Center into the former Vviffle Tree space.
.. Also opening at AlIario Center on De Anza Bouieval-d is
the e~ - Cupeliino Business Lounge -- an all-new
concept that combines the best resources of a business
center \vith the relaxing environment of a coffeehouse.
. '"1C S at 20311 Stevens Creek
Boulevard otfers skin care, and a body slimming sauna and
spa.
.. AAA V c ,:-cur1 & Sew has new ov\rnership at 19070
Stevens Creek Boulevard.
. will (1-= r~:\Dcating its siClre un D~ :~.nz.3
BOLAle\'2.rd iO the CLlpSr-Jno Crc;~.sro3d )i1 Sle\'~ns CIS3k
Boulevard. Kudos io Sean O'C2.rroll of Cornish 3ild C2..re)/.
. easl C0351 pizzE.ria is cOlTling to Ch'I,:; F ark -
credit goes tD Preciiunl brokers Eric Redia and RO;Jer Oser as
well as landlord T enn) Tsai.
t IS planning 101' 2.n P.pnl opening
ne)~l 10 La 8i)ulsngsl 2.1 \"lonteb~llo in The Cup-2!iitlo City
Center. T2..Jilni is -~he 1-.1'51 W2..\ S of th~ new 11 :zsn )'c.gL.ii
craze JIO hiT Cuperiinc ard v\'ill {sature an oS) Cltllfl;] Gres.:s~
)'our-c\wn oS):penence 1.Jlck Goddard trom Coliiers I'll f:d ~ne
d,=~ Co\.
. Also locating 31 CUp~'rLtrlO CiTY Csnlcr IS
. - snc \1\'111 fill :r,e 9lo~nd
floor retail spac= 21 -J-,e ;Jew P.dobe Terrace ml) eo-use
projeci on Sls\lens C reek 3o~..J\e\'sl d Hans Hallel eli Grubb
and Ellis represe.nlsd lhe :andlord on bOTh deals \/,H'e
Lassalle from I\/Ieach2rl Oppsnhs'rner lepr~sent2d h/l3.)"
I/Iuscle - a specialty Slurs 101' the fitness ci.owd sellIng
app2rel and supplements
. Coming soon 10 CupertIno Square: hot ret:dler
ieaTunng clo"lhlng c.f!d shoe lines trom Sarah
Jessica Parker 2nd Siephon 1/15Jbury. and I/Iurtich's beloved
beer hail. CDlTlplete with archsd ssllings.
outdoor seating. and tradsGl3.rk s2usage and prei:sls.
f~ore Links:
o
. ... :. ~ ..
.
. :
.
Cupertino Businesses In the News
Learning Game shelves are
stocked with educational toys
for kids of a!l ages.
. Software .maker SL ('. has plans to double the size their company this year.
V\fith new funding of $46 million, tile cOITlpahy is poised to go public in the next year.
(Source: San Jose Business Journa~
. Down the road, Cupertino~s ArcS~1 ~ announced their-plans for an .IPQ in January.
The projected $50+ million in neVt' funds has been slated for working capital and potential
acquisitions. .
t) Educational game and toy store, The L3arning GatT -, located at the Cupsliino
Crossroads, was honored at the 2008 STAR /\wards on I\Aar-ch 15 tho This parent-friendly
store also caters to teachers and features over 7,000 educational books.
. Ap i: has announced the release of a developer's kit that will results in new
applications for the iPhone ranging from games: to better synergy vvith corporate a-mail
prograrns, Consumers are also applauding new rnemory expansion for iPhone and iPod
touch devices. .
;" . . _. " . , _ _ r; , ". . - -.. . ?"'r ... ^r" ,-,,- i ' - - .. .' -:' , ' ., , - ,-.... 'j
Upcoming ~vents I
C lossorn -es' - April 26-27: 10:00 a.m. to 5:00 p.m. at Memorial Park. In
addition to great food and arts and crafts, see cuiture.l pertormances including hula dancing
on Saturday: and a SUITlO Demonstration on Sunday.
Sl ., I~r --rC'::- J S,er' - Free concerts at the Menlo,-ial Park amphitheater begin June
5th and continue every Thursday evening through July 10th fronl 6:30 to 8:00 p.m, Ever)f .
week features a different genre troln classical, to Zydeco: to world jazz.
..~\ .; .,...l.....:.
. -, .
.
l"'"
1...d-+~.IlTTrTTrH7 r>ll-nCT-t;nf\ f\r(TIF~l\..Tp\J.7c;T pttpl'/pNp.uJ,T P.ttPT Snrinp"2.00R.htnl1
4/9/2008
rI
CUPERTINO
C I T V 0 Feu PER TIN 0 10300 Torre Avenue . Cupertino, CA 95014 USA . 408.777.3200 . www.cupertino.org
Front Cover Photos: (top left) courtesy of Joint Venture: Silicon Valley Network; (bottom left) by Bay Area Events Photography, (bottom right) by Chris Ayers
South Vallco Area Planning and Development
Community Workshop
City of Cupertino Community Hall
Cupertino, California
July 10,2008
AGENDA
6:30 I. Welcome and Introduction
A. Introductions
B. Workshop Purpose
C. Agenda Overview
6:35 II. Background Presentation
A. Planning Context
B. Development Concept
7:00 III. Discussion
A. Questions of Clarification
B. Topical Questions and Comments
1. Overall Character and Concept
2. Architecture
3. Mix of Uses
4. Pedestrian Experience
5. Park, Open Space and Landscaping
6. Traffic and Parking
7. Other
8:25 IV. Summary and Next Steps
8:30 Close
1
2
3
I
4Jt.~~. z-"';.;~~....~~==~ 4. ~:;
OVERALL STEVENS CREEK BOULEVARD ELEVATION - LOOKING NORTH
~J
~ g
I
I
~:~~-J M\---"'~~ it.L1J~~~-,!f-~_-:;i
I
OVERALL FINCH AVENUE ELEVATION - LOOKING WEST
8~l!:-
'.. ~.
~ 'j
ri: =r z:
-;~
8J
E,t
p
- .{~,
1
PARTIAL FINCH AVENUE ELEVATION - LOOKING WEST
08
t I
~~.
Ir'.._
it..
PARTIAL FINCH AVENUE ELEVATION - LOOKING WEST
4
~:~~~::.
I'
~-~~
OVERALL FINCH AVENUE ELEVATION. LOOKING EAST
PARTIAL FINCH AVENUE ELEVATION - LOOKING EAST
( _.~"
'---i"'~_ ~'!~_
OVERALL MAIN STREET ELEVATION - LOOKING NORTH
{IOJ
~l G: =f
t I
! I
71 II [!] "EJ
-r I .
E
~
'[.1 -
~
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!
PARTIAL MAIN STREET ELEVATION - LOOKING NORTH
5
~
r::: 22~_
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:~:
PARTIAL MAIN STREET ELEVATION. LOOKING NORTH
5
6
7
8
RESIDENTS GET
PEEK AT PLAN
FOR 'DOWNTOWN'
CUPERTINO
s. Vallco proposal
draws support
By MATI WILSON
Representatives of Sand Hill Property
Co. showed off a broad revitalization plan
. on July 8 for the 125-acre South Valko area
that emp~asizes creating a family-friendly,
commumty-gathering destination similar
to a downtown or "Main Street" retail dis-
trict.
The city-initiated master plan for the
area-bordered by Interstate 280,Stevens
Creek Boulevard, the Cupertino Square
mall, Wolfe Road and Tantau Avenue-
was unveiled to the public at a Cupertino
Planning Commission meeting.
"You have put a lot of effort into this, and
it shows," said planning commission chair-
man Marty Miller to project architect Ken
Rodrigues.
During the meeting, Rodrigues Jmd
commission members often compared the
Valko plan to a family-friendly version of .
Santana Row in San Jose or town squares
like those of Los Gatos or Carmel. Poten-
tial uses for the area discussed included
mixed-use office buildings,housingforsen-
iors and young professionals, outdoor seat-
ing restaurants, markets, coffee shops, a
park, bicycle trails and connections to a
proposed Apple Computers campus.
"Not everyone can get what they want,
but they can get a lot of what they want "
said Kevin Dare, Sand Hill spokesman dn
ideas for the area. '
Sand Hill purchased the 17 A-acre South
Valko site earlier this year.
A key goal of redeveloping the area is
creating a pedestrian-friendly district that
emphasizes connecting both pedestrians
and vehicles to existing and future com-
.. Valleo, page 9
Cupertf
. .Volume 61, Number 16 · July 16, 2008.
Continued from page 1
. mercial properties.
Sand Hill officials said consistent
desigIi and aesthetics are being
. stressed to give the area a sense of
'con,tinuity in terms of landscaping,
pedestrian walkways, lighting,
be~ches and parking. The plan
includes recommendations to pro-
mote crosswalk enhancements,
lighting and directional signs.
Commissioners unanimously
gave their support to the master
plan. The city council is tentatively
scheduled to review the plan on
Aug.50r19.
In March, the council authorized
Sand Hill to draw up a master plan
and reach out to the community and
local businesses for input.Two com-
munity workshops seeking resi-
dents' ideas fordevelopment of the
area were held in April. Sand Hill.
'representative's also met with 11
commuDlty groups such as Con-
cerned Citizens of Cupertino and
adjacent busine~ses such as Apple
Inc.
Residents made positive com-
'ments about the plan at the com-
mission meeting.
"Jthas the potentialto become a
focal point for Cupertino," saidTom
HugUl).in. "This could be Cuperti-
no?s .~ntana Row in the future.
Cupefuno residents want to shop in
Cup~rtino, they just have not been
given the opportunity to do it."
Many were excited about new
retail options.
"We need commercilil retail
down there," said Jennifer Griffin.
"I would like to eat dinner in CUper-
tino.Iwould like to shop for my gro-
ceries in Cupertino. Now I shop out-
side of the city because there are not
enough amenities at my end of town
to sap-sfy my consumer needs."
A"meeting on the Main Street
concept was also held July 10 at city
hall. ,
. .Mpte information and presenta-
tioffflocuments regarding the South
Valleo master plan are available at
www:cupertino.org/southvallco.
Herhold: Urban expert grades charm of S.J. streets - San Jose Mercury News
~t.rturyNtWS
MercuryNews.com
Herhold: Urban expert
grades charm of S.J. streets
By Scott Herhold
Mercury News
Article Launct1ed: 07/15/2008 01:32:11 AM PDT
"This is coo!!" said Dan Burden as he strode into the
middle of a busy Fourth Street, wielding his
measuring tape like a giant yellow wand. "You could
have bike lanes on both sides of this street."
Accompanied by 20 or so followers who crave more
life on urban streets, Burden - a tall, gray-haired
man with a drooping mustache and a bright orange
vest - was leading what was billed as a "walking
audit" of downtown San Jose Monday afternoon.
Not surprisingly, the bottom line was mixed. In its
$2 billion-plus rebuilding of downtown, San Jose
has created impressive buildings and urban spaces.
In Burden's view, it could still do more to make life
livable without spending much.
Like those bike lanes. Fourth Street is a busy one-
way artery that funnels southbound traffic onto
Highway 280. At the place Burden measured, just
south of City Hall, the three traffic lanes are each 14
feet wide: Burden suggests they should be no more
than 10 feet wide, slowing the traffic and allowing
room for 7-foot-wide bike lanes.
Safer street
"Now you've got a safer street that handles all the
current capacity and actually does a better job,"
Burden says. "You could go out next Monday, write
a purchase order and put them in."
If you sense a counterintuitive bent to Burden's
Page 1 of2
remarks, you aren't wrong. Rearranging the furniture
in an urban area departs sharply from the suburban
thinking that has guided San Jose's growth.
As the director of an organization called Walkable
Communities, Burden is a nationally recognized
authority on urban design for pedestrians and
bicyclists. Having performed some 4,000 walking
audits, he was brought to San Jose by 1 stAct Silicon
Valley, the arts umbrella group that hopes to spark
downtown with what it calls "small wonders" and
"big deals."
Monday's tour dealt loosely with small wonders -
the potential of making life more appealing for
pedestrians. Burden delivered his advice in a genial
tone that didn't parse many words.
"San Jose has way too many one-way streets," he
said as he inspected Third and Fourth streets. "It's
OK to honor a freeway on-off ramp, but to have your
speeds too high is not a good thing."
Then there's the matter of wide driveways. As we
passed one that led into the Paseo condominium
complex, Burden pulled out his tape and measured
26 feet. "That's a lot of distance in which you're
exposed" to oncoming cars, he said, suggesting
coloring the driveway to make it more apparent.
Security
What does work in Burden's experience? The
Walkable Communities director - who says his
favorite city is Victoria, British Columbia - believes
devoutly in buildings that watch over public spaces.
He likes the interplay between the Paseo condos and
the sidewalk on Third Street. He dislikes the
reflective glass in the state office building, one of
downtown's ugliest structures.
Burden likes a downtown with fun. When we passed
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Herhold: Urban expert grades charm of S.J. streets - San Jose Mercury News
Page 2 of2
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MercuryNews.com
by the exit doors of the Camera 12 Theaters on First
Street, he suggested they looked like crypts. A piece
of art that played on that theme - or one like it -
would create more interest for visitors.
Above all, he suggests that San Jose tip the balance
toward people rather than cars, slowing things to a
more human pace. He puts it very simply. "If you
build your community for cars, you'll have a lot of
cars," he said. "If you build it for people, you'll have
a lot of people."
Contact Scott Herhold at sherhold@mercurynews.
com or (408) 275-0917.
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7/17/2008
JULY 16,2008 SILICON VALLEY COMMUNITY NEWSPAPERS J
NEWS
Historic tank house gets face lift,
interior remodel will begin soon
By MATT WILSON
Just call it "Extreme Makeover:
Historical Edition." The Nathan
Hall Tank House, one of the oldest
structures in Cupertino, will soon be
entering the second phase of its
restoration after receiving a new
exterior from mostly volunteer
labor.
The structure,located next to the
Blue Pheasant Restaurant on
Stevens Creek Boulevard, received
new windows that were salvaged
from a home in Cupertino to give
the building a more historically
accurate look.
A new railing was added around
the lookout point on top, along with
a new roof and deck. The opening
near the railing was "pigeon-
proofed" to prevent the birds from
taking over the area and making a
mess.
Phase 2 of the construction will
entail overhauling the interior and
erecting an attractive fence to divide
property.
Developer Terry Brown, the
Cupertino Rotary Club and others
have donated labor and funds to
bring the building back to life.
Rotary donated funds raised
through a golf tournament held in
2007. In total Rotary raised about
$25,000 for the project, according to
Kim WorralL the club's public rela-
tions director.
The building was in grave disre-
pair before restoration began.
"We either fixed it or it would
have fallen down," Brown said. "We
needed to make this clean and
attractive to the neighborhood."
When Brown started work on the
tank house, he found it infested with
bees inside and out, and the upper
deck was covered in pigeon drop-
pings 6 inches deep.
The tank house currently has no
plumbing,restrooms, water, central
heating or air conditioning. Those
Photograph by Lisette Poole
Renovation of the exterior of the Nathan Hall Tank House has been
completed.
luxuries are merely in the discussion
stage, according to Brown.
The acquisition of the building
from a homeowner's association
has been long and complex due to
the number of parties involved,
according to Brown. A land swap
has just been completed to transfer
the tank house into the hands of the
city. Rotary will be able to use the
structure almost exclusively for five
years upon completion.
Most of the restoration so far has
been done by Brown, other volun-
teer labor and contractors working
at reduced price. Los Gatos Roofing
owner Randy Brown, son of Terry
Brown, donated the labor and
materials to re-roofthe tank house.
The goal is to restore the struc-
ture to its original look, and Rotary
is interested in adding historical
items for the interior.
"The committee is looking into
getting period pieces,"Worall said.
The structure's exact age is still
unknown, and its claim to being the
oldest structure in Cupertino is
debated.
The building was originally a
water storage facility used to irri-
gate land. It is the only remaining
structure from Nathan Hall's Victo-
rian-era home.
..