TC 10-08-2025 Presentations
Teen Commission Meeting
October 8, 2025
Presentations
Item #2
Community Outreach and
Marketing
October 8, 2025
Parks and Recreation
Department Marketing and
Communications
Branton Curt
Marketing and
Public Communication
Recreation Schedule
Display Marketing
Social Media
Email Marketing and Outreach
cupertino.gov/recreation
Repeat Customers
“Happy customers become our most
potent marketing allies”
Feedback
Communication
Guidelines and Policies
Brand Guidelines
City Style Guide
•Grammar
•Punctuation
•Spelling
•Gives the City one
voice
When should you use these guidelines?
Social Media Policy
City of Cupertino Social Media Platforms
•Instagram
•Facebook
•X
•Youtube
•Nextdoor
•Yelp
Thank you
Parks and Recreation Department
Marketing and Communications
Teen Commission Meeting
October 8, 2025
Presentations
Item #3
Cybersecurity
Cybersecurity Awareness 2025
Commission Presentation
Agenda
•Importance of good Cyber Hygiene
•Stats from FBI and FTC
•Common Scams
•Tips
•City Event
•Questions
Cyber Hygiene
•Strong passwords, 12+ characters, use passphrases
•Set up MFA/2FA on your accounts
•Keep your devices up to date, including IoT (Internet of
Things): smart fridges, doorbells, security cameras,
phones, tables, computers, routers, etc.
•Look out for phishing emails and scams
•Keep antivirus and anti-malware software updates
•Install software only from trusted sites
2024 Crime Types
Source: FBI IC3 2024 report (Internet Crime Complaint Center)
Stats
Common Scams
Common Scams
Text Scams
Romance Scams
Top signs of a scam:
•Webcam is broken, can’t
video chat
•Makes plans to meet up in
person but then cancels
last minute
•Claims to need money for
emergencies/hospital
bills/travel
•Isolates you from
friends/family
•Questionable pictures: AI
or photoshop
Top tips on what you can do today
1.If your online account has an option to set up 2FA/MFA, do it!
Don’t wait until a data breach.
2.Stop sharing passwords (Netflix, Hulu, etc.)
3.If something sounds too good to be true, it’s probably a scam.
Never trust, always verify.
4.Limit what information you post on social media.
5.Be educated on all the common scams, follow r/Scams, research
YouTube, follow security blogs.
6.Help educate your parents, grandparents, and family members.
7.If any of your passwords are too simple, change them today.
Cybersecurity Event – 10/9 Thursday 6 pm
Questions?