Presentations
PRC Meeting
June 5, 2025
Presentations
Item #1
Parks and Recreation
Department Marketing and
Communications
June 5, 2025
Parks and Recreation
Department Marketing and
Communications
Branton Curt
Recreation Schedule
Mail 23,000 Digital 30,000
3,200 clicks
6 minutes
600 downloads
Display Marketing
Social Media
134,000
486
new followers
2,100
likes, shares,
comments
8,300
link clicks
Email Marketing and Outreach
2,000
new subscribers
85%
engagement rate
120
emails in 2024
cupertino.gov/recreation
Repeat Customers
“Happy customers are our
best marketing allies”
Thank you
Parks and Recreation Department
Marketing and Communications
PRC Meeting
June 5, 2025
Presentations
Staff and Commission
Reports
Parks and Recreation Commission
Liaison’s Update
June 5, 2025
City Council Updates
Fiscal Year 2025-2026 Community Funding
•At the June 3, 2025 City Council meeting, Council approved Community Funding
Grants for the following organizations, allocating a total of $35,500:
•No Time to Waste –$5,000
•ElderAid –$5,000
•Active Circle –$2,000
•Special Olympics Northern California –$5,000
•AINAK –$ 4,000
•Cupertino Symphonic Band –$3,000
•Remember the ToothFairy –$1,000
•Friends of Deer Hollow Farm –$2,000
•iTalented –$900
•Via Rehabilitation Services –$1,000
•Rotary Club of Cupertino –$1,600
•West Valley Community Services –$2,000
•Asian American Parents Association –$3,000
Project Updates
Jollyman All-Inclusive Playground
Ribbon-Cutting
•Friday, June 13
•1 to 2 p.m.
•Jollyman Park
Commemorative Bench Dedication
Rules and Regulations
•The Department of Public Works will accept donations for benches
that commemorate or recognize a person provided that all provisions
of the policy are met.
•The Director of Public Works shall establish a procedure for applying
for placement of a commemorative bench and has the authority to
approve or deny any bench donation.
•The City will only accept bench donations that commemorate,
memorialize, or recognize an individual or family by name who has a
direct connection to the City of Cupertino. No organizations or groups
will be considered.
•Only one bench shall be dedicated to any single person or family,
unless there is a compelling reason for additional dedications as shall
be determined by the Director of Public Works.
Commemorative Bench Dedication
Fee
•The fee for the installation and maintenance of a
memorial bench shall be $5,000 for a term of ten years.
The fee includes the cost of the concrete bench footing
or concrete pad, procurement and installation of the
bench and plaque, and 10-year sponsorship of the
donated bench and plaque. An additional ten-year term
can be acquired for a renewal fee of $2,500 at the
expiration of the first ten-year agreement.
•Costs will adjust every five years to align with the
Consumer Price Index (CPI) as determined by the Director
of Public Works.
Commemorative Bench Dedication
Approval Process
•The applicant must submit an application to the City’s
Public Works Department.
•The applicant and City staff shall meet at the site to
determine the appropriate location of the bench.
•The Director of Public Works will review and approve or
deny the proposed bench location and plaque.
•The City staff will order the bench and plaque and
perform the installation.
•Questions? Email: public_works@cupertino.gov
Parks and Recreation Facilities
Blackberry Farm Open for the Season
•cupertino.gov/bbfcalendar
Parks and Recreation Events
Summer Concert Series
•Thursdays
•June 12 to August 21
•6:30 to 8 p.m.
•Memorial Park
Amphitheater
Parks and Recreation Events
Disco at Dusk –International Night!
•Friday, June 20
•6:30 to 8:30 p.m.
•Community Hall
•Register at reg4rec.org
Parks and Recreation Events
Fourth of July Celebration
•Pancake Breakfast
•8 a.m. to 11 a.m. at Quinlan Community Center
•Flag Raising and Children’s Parade
•10 a.m. at Veteran’s Memorial in Memorial Park
•Concert –The Billy Martini Show
•10:30 a.m. to Noon at
Memorial Park Amphitheater
Parks and Recreation Events
Fourth of July Celebration
Evening Fireworks
Viewing Sites
•Creekside Park
•Sedgwick Elementary
•Miller Avenue
•cupertino.gov/july4
Parks and Recreation Events
Cupertino Campout
•Saturday, July 19 to
Sunday, July 20
•4 p.m. to 10 a.m.
•Creekside Park
•For more information visit
cupertino.gov/campout
Parks and Recreation Events
Shakespeare in the Park
•July 19, 20, 26, 27and August 2, 3
•Memorial Park Amphitheater
•6 to 7:30 p.m.
Parks and Recreation Events
Movies in the Park
•Fridays
•August 8 to August 29
•8 p.m.
•Creekside Park
•Movie Lineup
o The Princess and the Frog
o Wicked
o Rumble
o Wonder Woman
Reminders and Updates
Parks and Recreation Summer 2025
Recreation Guide
•Summer Camps start June 9
•cupertino.gov/recschedule
City Offices and Facilities Closed
•Thursday, June 19 in observance
of Juneteenth
•Normal Operating Hours –BBF Golf Course & Sports Center
Next Regular Parks and Recreation Commission
Meeting
•Thursday, August 7 at 7 p.m. (July 3 Canceled)