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Presentations PRC Meeting June 5, 2025 Presentations Item #1 Parks and Recreation Department Marketing and Communications June 5, 2025 Parks and Recreation Department Marketing and Communications Branton Curt Recreation Schedule Mail 23,000 Digital 30,000 3,200 clicks 6 minutes 600 downloads Display Marketing Social Media 134,000 486 new followers 2,100 likes, shares, comments 8,300 link clicks Email Marketing and Outreach 2,000 new subscribers 85% engagement rate 120 emails in 2024 cupertino.gov/recreation Repeat Customers “Happy customers are our best marketing allies” Thank you Parks and Recreation Department Marketing and Communications PRC Meeting June 5, 2025 Presentations Staff and Commission Reports Parks and Recreation Commission Liaison’s Update June 5, 2025 City Council Updates Fiscal Year 2025-2026 Community Funding •At the June 3, 2025 City Council meeting, Council approved Community Funding Grants for the following organizations, allocating a total of $35,500: •No Time to Waste –$5,000 •ElderAid –$5,000 •Active Circle –$2,000 •Special Olympics Northern California –$5,000 •AINAK –$ 4,000 •Cupertino Symphonic Band –$3,000 •Remember the ToothFairy –$1,000 •Friends of Deer Hollow Farm –$2,000 •iTalented –$900 •Via Rehabilitation Services –$1,000 •Rotary Club of Cupertino –$1,600 •West Valley Community Services –$2,000 •Asian American Parents Association –$3,000 Project Updates Jollyman All-Inclusive Playground Ribbon-Cutting •Friday, June 13 •1 to 2 p.m. •Jollyman Park Commemorative Bench Dedication Rules and Regulations •The Department of Public Works will accept donations for benches that commemorate or recognize a person provided that all provisions of the policy are met. •The Director of Public Works shall establish a procedure for applying for placement of a commemorative bench and has the authority to approve or deny any bench donation. •The City will only accept bench donations that commemorate, memorialize, or recognize an individual or family by name who has a direct connection to the City of Cupertino. No organizations or groups will be considered. •Only one bench shall be dedicated to any single person or family, unless there is a compelling reason for additional dedications as shall be determined by the Director of Public Works. Commemorative Bench Dedication Fee •The fee for the installation and maintenance of a memorial bench shall be $5,000 for a term of ten years. The fee includes the cost of the concrete bench footing or concrete pad, procurement and installation of the bench and plaque, and 10-year sponsorship of the donated bench and plaque. An additional ten-year term can be acquired for a renewal fee of $2,500 at the expiration of the first ten-year agreement. •Costs will adjust every five years to align with the Consumer Price Index (CPI) as determined by the Director of Public Works. Commemorative Bench Dedication Approval Process •The applicant must submit an application to the City’s Public Works Department. •The applicant and City staff shall meet at the site to determine the appropriate location of the bench. •The Director of Public Works will review and approve or deny the proposed bench location and plaque. •The City staff will order the bench and plaque and perform the installation. •Questions? Email: public_works@cupertino.gov Parks and Recreation Facilities Blackberry Farm Open for the Season •cupertino.gov/bbfcalendar Parks and Recreation Events Summer Concert Series •Thursdays •June 12 to August 21 •6:30 to 8 p.m. •Memorial Park Amphitheater Parks and Recreation Events Disco at Dusk –International Night! •Friday, June 20 •6:30 to 8:30 p.m. •Community Hall •Register at reg4rec.org Parks and Recreation Events Fourth of July Celebration •Pancake Breakfast •8 a.m. to 11 a.m. at Quinlan Community Center •Flag Raising and Children’s Parade •10 a.m. at Veteran’s Memorial in Memorial Park •Concert –The Billy Martini Show •10:30 a.m. to Noon at Memorial Park Amphitheater Parks and Recreation Events Fourth of July Celebration Evening Fireworks Viewing Sites •Creekside Park •Sedgwick Elementary •Miller Avenue •cupertino.gov/july4 Parks and Recreation Events Cupertino Campout •Saturday, July 19 to Sunday, July 20 •4 p.m. to 10 a.m. •Creekside Park •For more information visit cupertino.gov/campout Parks and Recreation Events Shakespeare in the Park •July 19, 20, 26, 27and August 2, 3 •Memorial Park Amphitheater •6 to 7:30 p.m. Parks and Recreation Events Movies in the Park •Fridays •August 8 to August 29 •8 p.m. •Creekside Park •Movie Lineup o The Princess and the Frog o Wicked o Rumble o Wonder Woman Reminders and Updates Parks and Recreation Summer 2025 Recreation Guide •Summer Camps start June 9 •cupertino.gov/recschedule City Offices and Facilities Closed •Thursday, June 19 in observance of Juneteenth •Normal Operating Hours –BBF Golf Course & Sports Center Next Regular Parks and Recreation Commission Meeting •Thursday, August 7 at 7 p.m. (July 3 Canceled)