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CC 12-07-2021 Study Session Item No. 1 Public Engagement Strategies_Staff PresentationDecember 7, 2021 Public Engagement Strategies CC 12-07-2021 Study Session Item No. 1 1.Current Engagement A. Engagement Highlights 2.Outreach A. Public Engagement Framework B. Future Outreach Improvements 3.Special Events 4.City Image Presentation Outline •Year-to-Date •Over 500 e-notifications •Over 900 social media posts •About 180 YouTube videos •373 public Zoom webinars with close to 8,000 attendees since late October •City website receives between 50,000 to 70,000 visits each month •Scene newsletter to over 23,000 households •Over 50 community special events annually (pre-COVID) 1. Current Engagement Activity •Admin Services: Budget and Bites •Parks and Recreation: Cupertino Cares (ex. 4th of July packages) •IT: Public presentation on online security •Public Works: Library Expansion webpage and video tours •City Manager's Office: Launched of Engage Cupertino engagecupertino.org/ •Community Development: Housing Element Engagement 1A. Engagement Highlights •Provides guidance on when and what strategies should be used at a minimum •Ensure that an effective, consistent process is followed throughout the City •Three categories: •Inform: Provide information •Consult: Gather feedback/input •Collaborate: Invite community to design the solution 2A. Outreach: Public Engagement Framework 2A. Outreach: Public Engagement Framework Level of  Engagement Appropriate for Baseline Strategies Examples Inform (Provide  information) •Providing updates on  existing programs •Regular updates on  normal procedures •Policies mandated by law •Emergency related  updates/policies that need  to be delivered quickly •Non‐controversial  policies/programs with no  perceived negative impact • Give updates on the City  website • Provide information in  City publications in digital  and/or non‐digital formats  (i.e. email notifications, the  Scene, newsletters, flyers, or  mailers, social media) • Ensure impacted residents  and businesses have access  to necessary information •Local Mask  Mandate •Suicide  Prevention Policy •Festival  Announcements •City Hall Closure •Parks  and Rec  Class Schedule •Organic Waste   Ordinance (SB  1383) 2A. Outreach: Public Engagement Framework Level of  Engagement Appropriate for Baseline Strategies Examples Consult (Gather  feedback/  input) •New programs or  changes to existing  programs that  impact the  community •Gathering public  feedback on  proposed policies,  resolutions, and  ordinances •Inform the public with strategies listed  above •Ensure information is mailed citywide  through Scene or mailer •Receive input from relevant  Commissions/ Committees •Gather stakeholder feedback •Host at least one community meeting/  workshop or dedicated Council meeting •Create project webpage on Engage  Cupertino, including: •Survey •Q&A section •Idea board •Key timelines •Project updates/ documents •Flavored Tobacco  Ordinance •Via  Shuttle Pilot  Program •Athletic Field Use  Policy •Single‐Use Plastics  Initiative •Secondhand Smoke •Junipero Serra Trail •Garbage and Recycling  Rate Increase •New Playground  Structures •Bird Safe / Light  pollution ordinances 2A. Outreach: Public Engagement Framework Level of  Engagement Appropriate for Baseline Strategies Examples Collaborate (Invite  community to  design the  solution) •Highest priority  programs/policies that  will significantly affect  residents and/or have a  lasting impact on people’s  livelihood •Programs/policies where  the City is inviting the  community to help design  the solution of a project. • Inform and consult the  public with strategies listed  above • Host a series of  community  meetings/workshops (could  include charrettes) • Set up a project  committee, focus group, or  task force with key  stakeholders •Climate Action  Plan •Housing Element •Lawrence Mitty  Park  Design •Memorial Park   Master Plan •Text messaging outreach •Block Leader and Neighborhood Watch Program as a conduit for community engagement •Outreach Reports •Webpage hits •Top Social Media Posts •Events summary 2B. Outreach: Future Improvements Example: September Top City Webpage Hits •Facebook: 16th Annual Garage Sale •Twitter and Nextdoor: 2021 Cupertino State of the City •Instagram: 2021 Big Bunny 5K Example: 2021 Top Social Media Posts •Many events hosted virtually during pandemic •Fully prepared to implement over 50 special events annually post-pandemic •Councilmember engagement through special events: •Town Halls •Smaller Q&As like Coffee Talks •Council tabling with staff supported set up at City or City-sponsered events 3. Special Events •Exploring expanding existing events •Pride Flag Raising and India Independence Day flag raising could be expanded as weekend events •Events will be scheduled to encourage public participation as feasible •For example, Library expansion opening could span weekday and weekend opportunities •If more events or support is needed, the City would need to evaluate staffing resources 3. Special Events •Tier 1: Pushing out positive stories •Tier 2: Targeted Marketing Campaigns •Tier 3: Opinions/Subjective Communications •Recommended: Image consultant (est. $75k-$150k) 4. City Image Questions?