HSC Packet 12-16-2020CITY OF CUPERTINO
HOUSING SURVEY SUBCOMMITTEE
AGENDA
This will be a teleconference meeting with no physical location .
Wednesday, December 16, 2020
12:00 PM
Special Meeting
TELECONFERENCE / PUBLIC PARTICIPATION INFORMATION TO HELP STOP THE
SPREAD OF COVID-19
In accordance with Governor Newsom’s Executive Order No-29-20, this will be a
teleconference meeting without a physical location to help stop the spread of COVID-19.
Members of the public wishing comment on an item on the agenda may do so in the
following ways:
1) E-mail comments by 5:00 p.m. on Tuesday, December 15th to the Subcommittee at
housing@cupertino.org. These e-mail comments will be received by the Subcommittee
before the meeting and posted to the City’s website after the meeting.
2) E-mail comments during the times for public comment during the meeting to the
Subcommittee at housing@cupertino.org. The staff liaison will read the emails into the
record, and display any attachments on the screen, for up to 3 minutes (subject to the
Subcommittee member’s discretion to shorten time for public comments). Members of the
public that wish to share a document must email housing@cupertino .org prior to speaking.
3) Teleconferencing Instructions
Members of the public may observe the teleconference meeting or provide oral public
comments as follows:
Oral public comments will be accepted during the teleconference meeting. Comments may
be made during “oral communications” for matters not on the agenda, and during the
public comment period for each agenda item .
To address the Commission, click on the link below to register in advance and access the
meeting:
Online
Page 1
Housing Survey Subcommittee Agenda December 16, 2020
Please click the link below to join the webinar :
https://cityofcupertino.zoom.us/webinar/register/WN_ix0mX4rMQI2MopbTQtnvnA
Phone
Dial 888 788 0099 and enter Webinar ID: 980 6984 5002 (Type * 9 to raise hand to speak)
Unregistered participants will be called on by the last four digits of their phone number .
Or an H.323/SIP room system:
H.323:
162.255.37.11 (US West)
162.255.36.11 (US East)
Meeting ID: 980 6984 5002
SIP: 98069845002@zoomcrc.com
After registering, you will receive a confirmation email containing information about
joining the webinar.
Please read the following instructions carefully:
1. You can directly download the teleconference software or connect to the meeting in your
internet browser. If you are using your browser, make sure you are using a current and
up-to-date browser: Chrome 30+, Firefox 27+, Microsoft Edge 12+, Safari 7+. Certain
functionality may be disabled in older browsers, including Internet Explorer .
2. You will be asked to enter an email address and a name, followed by an email with
instructions on how to connect to the meeting. Your email address will not be disclosed to
the public. If you wish to make an oral public comment but do not wish to provide your
name, you may enter “Cupertino Resident” or similar designation.
3. When the Chair calls for the item on which you wish to speak, click on “raise hand.”
Speakers will be notified shortly before they are called to speak.
4. When called, please limit your remarks to the time allotted and the specific agenda topic .
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to
attend this teleconference meeting who is visually or hearing impaired or has any disability
that needs special assistance should call the City Clerk's Office at 408-777-3223, at least 48
hours in advance of the meeting to arrange for assistance. In addition, upon request, in
advance, by a person with a disability, meeting agendas and writings distributed for the
meeting that are public records will be made available in the appropriate alternative
format.
Page 2
Housing Survey Subcommittee Agenda December 16, 2020
NOTICE AND CALL FOR A SPECIAL MEETING OF THE HOUSING SURVEY
SUBCOMMITTEE
NOTICE IS HEREBY GIVEN that a special meeting of the Housing Survey Subcommittee
is hereby called for Wednesday, December 16, 2020, commencing at 12:00 pm. In accordance
with Governor Newsom’s Executive Order No-29-20, this is a teleconference meeting
without a physical location. Said special meeting shall be for the purpose of conducting
business on the subject matters listed below under the heading “Special Meeting”.
SPECIAL MEETING
ROLL CALL
ORAL COMMUNICATIONS
This portion of the meeting is reserved for persons wishing to address the Committee on any matter
within the jurisdiction of the Committee and not on the agenda. Speakers are limited to three (3)
minutes. In most cases, State law will prohibit the Commission from making any decisions with respect
to a matter not on the agenda.
WRITTEN COMMUNICATIONS
OLD BUSINESS
1.Subject: Review Housing Survey and survey method options
Recommended Action: That the Housing Survey Subcommittee:
1) Accept the survey edits and finalize the housing survey; and
2) Determine the survey method
A - Cupertino Housing Survey (redlined)
B - Cupertino Housing Survey
C - City Council Staff Report July 21, 2020
NEW BUSINESS
ADJOURNMENT
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to attend this
teleconference meeting who is visually or hearing impaired or has any disability that needs special
assistance should call the City Clerk's Office at 408-777-3223, at least 48 hours in advance of the
meeting to arrange for assistance. In addition, upon request, in advance, by a person with a disability,
meeting agendas and writings distributed for the meeting that are public records will be made available
in the appropriate alternative format.
Any writings or documents provided to a majority of the members after publication of the agenda will
Page 3
Housing Survey Subcommittee Agenda December 16, 2020
be made available for public inspection. Please contact the City Clerk’s Office in City Hall located at
10300 Torre Avenue during normal business hours.
IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal Code 2.08.100
written communications sent to the Cupertino City Council, Commissioners or City staff concerning a
matter on the agenda are included as supplemental material to the agendized item. These written
communications are accessible to the public through the City’s website and kept in packet archives. You
are hereby admonished not to include any personal or private information in written communications to
the City that you do not wish to make public; doing so shall constitute a waiver of any privacy rights
you may have on the information provided to the City .
Members of the public are entitled to address the members concerning any item that is described in the
notice or agenda for this meeting, before or during consideration of that item. If you wish to address the
members on any other item not on the agenda, you may do so during the public comment .
Page 4
1
General Information
City of Cupertino Housing Survey
The City of Cupertino would like your feedback and insight on housing development. The City is seeking public input on affordable
housing, housing density, building heights, and other housing-related issues that you feel should be addressed.
Make sure your voice is heard by taking our short online survey!
1. What is the ZIP code where you currently live?
2. Which of the following best describes you? (select all that apply)
I am a resident of Cupertino
I work/study in Cupertino
I own a business in Cupertino
I own property in Cupertino
I am/represent a developer
Other (please specify)
3. What best describes your current housing situation?
Homeowner
Renter
Living with others but not paying rent or mortgage
Living with others and assisting with paying rent or mortgage
Currently experiencing homelessness
Other/Prefer not to say/(please specify)
2
Part 1: Housing Density, Below Marketing Rate Units, Mixed Use
City of Cupertino Housing Survey
4. What impacts of higher-density housing developments concern you?
Intent: To identify greatest concerns of residents for future housing development projects.
Increased traffic
Burden on local schools
Lack of parks/open space
Other
5. What elements should a new housing development include?
Intent: To identify greatest desired elements for future housing development projects
Mixed use element (retail space within housing)
Park/Open space
Set-back from right-of-way/street
Off-street parking
Other
3
Part 1: Housing Density, Below Marketing Rate Units, Mixed Use
City of Cupertino Housing Survey
6. Referring to the pictures below, and realizing that economic pressures are pushing for higher density, what is
your preferred density of housing?
Intent: To identify what level of density is most desired for future housing development projects.
20 units per acre
25 units per acre
35 units per acre
Don't know
4
7. In residential mixed-use development, how much retail space do you think would be desirable?
Note: Retail space means an establishment, other than an office or eating and drinking establishment that is primarily
engaged in the rental or sale of goods, merchandize, or services to the general public and not to wholesale clients or
accounts.
Intent: To identify desired percentage of retail space allocated for future mixed-use housing development projects.
About 10% of the project
About 33% of the project
About 50% of the project
Don't know
Other (please specify)
5
8. In general, are there areas in Cupertino where increased heights would be acceptable?
Intent: To identify potential locations for future housing development projects with increased heights.
Please check all that may apply.
Near freeways
Appropriately setback from single-family neighborhoods
Near office parks
Near public transportation
All of the above
None of the above
I don't understand the question
Other (please specify)
6
Stelling Gateway
North De Anza Gateway
North De Anza Special
Area
North Vallco Gateway
City Center Node
North Crossroads Node
Oaks Gateway
9. Viewing the examples of building heights below, please choose which height do you feel is most
in keeping with the overall character of the City?
Intent: To identify which building heights are desired in each area to maintain the character of those neighborhoods.
Building Height
Other (please specify)
7
Part 2: 2020 Housing Bills
City of Cupertino Housing Survey
The City of Cupertino's Regional Housing Needs Allocation (RHNA) identified the need for 1,088
additional housing units to be built. (Source: Final RHNA, 2015–2023)
10. What size of housing units are most needed in the City? (Please select at least two of the following choices)
Intent: To identify which kind(s) of floorplans residents believe are most needed in the City.
1-bedroom units
2-bedroom units
3-or more-bedroom units
Don’t know
Note: Floorplans are examples of possible housing units and not exact representations of actual housing units
Source: First two images from: https://streeteasy.com/guides/buyers-guide/why-floor-plans-are-important-in-nyc/
Third image from: https://www.tlcproperties.com/springfield-mo-apartments/orchard-park-apartments/floorplans/3-bedroom-549218/is-
premium-view/1/
8
11. What type of housing units do you think the City needs more? Please select all that apply.
Intent: To identify which kind(s) of housing units residents believe are most needed in the City.
Detached single-family units
Multi-family/Apartment units
Mixed-Use complexes (housing and commercial/retail)
Townhome/Condominium units
Housing units for people with mental or physical disabilities
Senior housing units
Supportive housing units
Note: Supportive housing assists homeless persons in the transition from homelessness, and to promote the provision of
supportive housing to homeless persons to enable them to live as independently as possible.
Don't know
Other (please specify)
12. What factors are most important to you when choose your home or apartment? Please select all that apply.
Intent: To identify which kind(s) of amenities or services residents believe are most desirable when looking for housing.
Cost
Near bus/transit stops
Close to services (commercial/retail/public facilities/health care facilities)
Close to work
Close to schools
Low crime rate
Disabled-friendly
Prefer not to say
Other (please specify)
13. Do you have any additional thoughts, ideas, or comments about the potential Community
Benefits Program?
9
Thank you for taking time to fill out the City of Cupertino Housing Survey. If you have additional questions or concerns, please reach out
to: XXXXX at (XXX) XXX-XXXX or email at XXXXX@XXXXX.com
1
General Information
City of Cupertino Housing Survey
The City of Cupertino would like your feedback and insight on housing development. The City is seeking public input on affordable
housing, housing density, building heights, and other housing-related issues that you feel should be addressed.
Make sure your voice is heard by taking our short online survey!
1. What is the ZIP code where you currently live?
2. Which of the following best describes you? (select all that apply)
I am a resident of Cupertino
I work/study in Cupertino
I own a business in Cupertino
I own property in Cupertino
I am/represent a developer
Other (please specify)
3. What best describes your current housing situation?
Homeowner
Renter
Living with others but not paying rent or mortgage
Living with others and assisting with paying rent or mortgage
Currently experiencing homelessness
Other/Prefer not to say/(please specify)
2
Part 1: Housing Density, Below Marketing Rate Units, Mixed Use
City of Cupertino Housing Survey
4. What impacts of higher-density housing developments concern you?
Intent: To identify greatest concerns of residents for future housing development projects.
Increased traffic
Burden on local schools
Lack of parks/open space
Other
5. What elements should a new housing development include?
Intent: To identify greatest desired elements for future housing development projects
Mixed use element (retail space within housing)
Park/Open space
Set-back from right-of-way/street
Off-street parking
Other
3
Part 1: Housing Density, Below Marketing Rate Units, Mixed Use
City of Cupertino Housing Survey
6. Referring to the pictures below, and realizing that economic pressures are pushing for higher density, what is
your preferred density of housing?
Intent: To identify what level of density is most desired for future housing development projects.
20 units per acre
25 units per acre
35 units per acre
Don't know
4
7. In residential mixed-use development, how much retail space do you think would be desirable?
Note: Retail space means an establishment, other than an office or eating and drinking establishment that is primarily
engaged in the rental or sale of goods, merchandize, or services to the general public and not to wholesale clients or
accounts.
Intent: To identify desired percentage of retail space allocated for future mixed-use housing development projects.
About 10% of the project
About 33% of the project
About 50% of the project
Don't know
Other (please specify)
5
8. In general, are there areas in Cupertino where increased heights would be acceptable?
Intent: To identify potential locations for future housing development projects with increased heights.
Please check all that may apply.
Near freeways
Appropriately setback from single-family neighborhoods
Near office parks
Near public transportation
All of the above
None of the above
I don't understand the question
Other (please specify)
6
Stelling Gateway
North De Anza Gateway
North De Anza Special
Area
North Vallco Gateway
City Center Node
North Crossroads Node
Oaks Gateway
9. Viewing the examples of building heights below, please choose which height do you feel is most
in keeping with the overall character of the City?
Intent: To identify which building heights are desired in each area to maintain the character of those neighborhoods .
Building Height
Other (please specify)
7
Part 2: 2020 Housing Bills
City of Cupertino Housing Survey
The City of Cupertino's Regional Housing Needs Allocation (RHNA) identified the need for 1,088
additional housing units to be built. (Source: Final RHNA, 2015–2023)
10. What size of housing units are most needed in the City? (Please select at least two of the following choices)
Intent: To identify which kind(s) of floorplans residents believe are most needed in the City.
1-bedroom units
2-bedroom units
3-or more-bedroom units
Don’t know
Note: Floorplans are examples of possible housing units and not exact representations of actual housing units
Source: First two images from: https://streeteasy.com/guides/buyers-guide/why-floor-plans-are-important-in-nyc/
Third image from: https://www.tlcproperties.com/springfield-mo-apartments/orchard-park-apartments/floorplans/3-bedroom-549218/is-
premium-view/1/
8
11. What type of housing units do you think the City needs more? Please select all that apply.
Intent: To identify which kind(s) of housing units residents believe are most needed in the City.
Detached single-family units
Multi-family/Apartment units
Mixed-Use complexes (housing and commercial/retail)
Townhome/Condominium units
Housing units for people with mental or physical disabilities
Senior housing units
Supportive housing units
Note: Supportive housing assists homeless persons in the transition from homelessness, and to promote the provision of
supportive housing to homeless persons to enable them to live as independently as possible.
Don't know
Other (please specify)
12. What factors are most important to you when choose your home or apartment? Please select all that apply.
Intent: To identify which kind(s) of amenities or services residents believe are most desirable when looking for housing.
Cost
Near bus/transit stops
Close to services (commercial/retail/public facilities/health care facilities)
Close to work
Close to schools
Low crime rate
Disabled-friendly
Prefer not to say
Other (please specify)
13. Do you have any additional thoughts, ideas, or comments about the potential Community
Benefits Program?
9
Thank you for taking time to fill out the City of Cupertino Housing Survey. If you have additional questions or concerns, please reach out
to: XXXXX at (XXX) XXX-XXXX or email at XXXXX@XXXXX.com
COMMUNITY DEVELOPMENT DEPARTMENT
CITY HALL
10 10300 TORRE AVENUE • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3308 • www.cupertino.org
CITY COUNCIL STAFF REPORT
Meeting: July 21, 2020
Subject
FY 2020-21 City Work Program- Consider adding a Housing Survey item and removing
the Housing Program for De Anza College Students item.
Recommended Action
1. Consider adding the Housing Survey item to the FY 2020-21 City Work Program
2. Remove the Housing Program for De Anza College Students item from the FY
2020-21 City Work Program
3. Authorize expenditures not to exceed $24,000 to fund the Housing Survey
Background
The City Council adopted the City Work Program FY 2020-21 on June 2, 2020. As part
of this item, City Council directed staff to bring back further details about a City
Housing Survey, including options for restricting the survey to residents of Cupertino.
Discussion
To successfully accomplish the survey, the following options have been identified.
Pros Cons
Option 1: Open Town Hall Registered User ($9,000)
Registration required for all
participants to access the
survey.
Requires first and last name,
physical address, and
verified email address
Enables the complete
response filtering and civility
monitoring capabilities for all
responses received to the
topic
Requiring users to
register (or sign into an
existing account) can
reduce participation in
the specific topic
Option 2: SurveyMonkey password ($9,000)
An online survey with
password protection can be
created. This entails a single
password assigned to that
survey with notification going
out to the residents via mailed
letter or email blast.
Online surveys allow for
faster analysis and data
collection
Multiple household members
can take the survey
Ease of use for the recipients
Ease to edit/modify
There is no guarantee
that the password
won’t be shared with
people who are not
residents of Cupertino
Option 3: SurveyMonkey unique IP Address ($9,000)
The unique IP addresses of all
devices used to take the
survey are logged and once a
device has accessed the
survey, it is locked out to
taking the survey again.
Online surveys allow for
faster analysis and data
collection
Multiple household members
can take the survey on
different devices
Ease of use for the recipients
Ease to edit/modify
There is no guarantee
that the same person in
a household won’t take
the survey on multiple
devices (i.e., computer,
laptop and cell phone)
There is no guarantee
that only residents of
Cupertino will take the
survey
Option 4: Paper Survey with Unique ID ($24,000)
A paper survey will be created
with a unique ID associated to
each household. Paper survey
is then mailed out to
households with a request to
return to the City.
Ensures that only residents of
Cupertino take the survey
(direct mailing)
Unique ID’s on each paper
survey increase the
probability that each resident
only takes one survey
Limits how many
surveys can be taken
(i.e., 2 surveys mailed
out to a 3-person
household)
Involves a lot of staff
time to print, assign
unique addresses, mail,
and collect data
All data analysis will
be done manually
Amendment to the City Work Program
In order to add the Housing Survey to the City Work Program, an item requiring
similar resources and budget needs to be removed. It is proposed to remove the
Housing Program for De Anza College Students item.
Next Steps
Due to the COVID-19 pandemic, it is expected that extensive community outreach will
begin in Spring 2021.
_____________________________________________________________________________
Prepared by: Kerri Heusler, Housing Manager
Reviewed and Approved for Submission by: Benjamin Fu, Director of Community
Development
Attachments:
A - City Work Program FY 2020-21 Amended 6.2.20
B - City Work Program FY 2020-21 Amended- Housing Survey