March 24, 1988— CITY OF CUPERTINO
CITY HALL — 10300 TORRE AVENUE _CUPERTINO, CALIFORNIA 95014— (408) 252-4642--
TO: ARCHITECTURAL AND SITE APPROVAL COMMITTEE
FROM: Mark Caughey, ASAC COORDINATOR
DATE: March 24, 1988
SUBJECT: BACKGROUND REPORT -- SIGN HEIGHT
This report summarizes a few visualization principals which may help to give your Committee
direction on establishing a policy of control for freestanding sign height in commercial use areas. It
is the Committee's intent, as we understand it, to allow far less than the permitted limit of 20 feet
except where the need for that much height is demonstrated. Conversely, sign heights should
be presumed to begin at a pedestrian scale (i.e. 6' high maximum) when proximate to the street
line.
The following approach relates sign height to setback, based on the following assumptions,
based on a study conducted by the City of Fremont:
A) Optimum motorist viewing angle of 30 degrees
B) Sign height of most plesing scale when viewed from adistance of 4time sign height.
C) 10' high sign is visually optimum within first twenty feet of roadway margin.Sign height
increase 6" thereafter for each foot of height increase.
0 The following formula incorporates these visualization principals:
Height:
S + 20' = 4(H)/2 where H = S/2 + 10'
1 N'11�1. )
ARCHITECTURAL AND SITE APPROVAL COMMITTEE - March 28, 1988
1. 51,674.11-Alice Sie
2. 9-U-83 (Amended)
Gregory Group (7-Sp
3. 6-EXC-88-Wm. & Jo V
4. No Location
5. Igo -Location -
6. No Location