September 09, 1970CITY OF CUPERTINO, State of California
10300 Torre Avenue, Cupertino, California
® Telephone: 252-4505
MINUTES OF THE REGULAR MEETING OF THE ARCHITECTURAL AND
SITE APPROVAL COMMITTEE HELD SEPTEMBER 9, 1970 IN THE COUNCIL CHAMBER
OF CITY HALL, CUPERTINO, CALIFORNIA
The meeting was called to order by Chairman Adams at 8:06 p.m. and the
assemblage was subsequently led in the flag salute.
Roll 'Call
Members present: Marquez, McLaren, Small, Chairman Adams. Member
absent: Ryner. Also present: City Clerk and Acting City Manager
Ryder, Chief Building Inspector Benevich and Recording Secretary
Dolores White.
Minutes of the Previous Meet
EIC-16
.oll call
It was moved by Member McLaren, seconded by Member Small and passed
inutes
unanimously that the minutes of the meeting of August 19, 1970 be
pproved
•
approved.
Communications
No written or oral communications were introduced.
Public Hearings
1. Application 298-HC-67, Albert A. Hoover and Associates,
701 Welch Road, Palo Alto, requesting approval to erect
a 3' x 10' ground sign for Quantor Corporation, located
at 19000 Homestead Road.
Mr. Robert Bernstein, representing Albert A. Hoover and Associates, came
forward from the audience offering to answer questions relative to this
application.
When asked by Chairman Adams if the proposed sign was within the ordi-
nance, Chief Building Inspector Benevich replied in the affirmative.
98-HC-67
�iscussion
Mr. Walter Ward, General. Manager of the Vallco Park organization, in-
dicated that the plan had been reviewed and approved by their committee.
Slides were then shown by Mr. Benevich and Mr. Bernstein explained that
the Quantor Corporation is planning to add onto their building and it
® was proposed to erect an additional sign to be an exact duplicate of the
® sign already in existence on the premises. He added that the sign would
be placed at a 90' angle to Homestead Road and would be lighted so that
Page 2
298-HC-67
approved
391-HC-69
discussion
391-HC-69
Phase A
approved
Minutes of H Control, September 9, 1970
HC-16
Public Hearings (continued)
•
the illumination would be directed away
from the road as is the existing
sign. Upon request of Member McLaren,'a
map was presented to the
Committee members for their perusal.
After some discussion, it was the general
consensus of the members
present that the sign appeared to be a
favorable one.
It was moved by Member Marquez, seconded
by Member Small and passed by
a unanimous vote that approval of Application
298-HC-67 be recommended,
subject to the site plan submitted showing
the sign facing Homestead Road.
Chairman Adams advised the applicant to
be present on September 21, 1970
when this application will again be heard
before the City Council at
their regularly scheduled meeting.
2. Application 391-HC-69, Sears,
Roebuck and Company,
2650 East Olympic Boulevard,
Los Angeles, requesting
approval to install a colncrete
retaining wall at the
northeast corner of the
Sears property on Wolfe Road.
Mr. Kenneth Mendia of Charles Luckman 'Company offered a map of the
proposed retaining wall for the information of the Committee members
and added that the proposed wall had been approved previously by the
Vallco Park Commmittee and is compatibiie with tLieir development plans. •
Mr. Benevich showed slides, explaining that the raised parking lot was
the point in question and it was of concern that passing motorists would
have a view of the underside of the parked vehicles in the lot due to
the difference in elevation. He then suggested that a review of the
light standards be made at this time fior expediency.
Chairman Adams asked what the height and length of the lower wall and
Mr. Mendia indicated it was 20 feet•shlorter than the upper wall and
the maximum height of the wall was 4 feet.
IIn response to an inquiry by Member Ma Laren regarding landscaping plans,
�Mr. Ward, General Manager of Vallco Pa}irk, responded that the material
agreed to, and required by Vallco, wasi of a hedge type of landscaping
instead of the trailing type of foliage, said hedge growing at a height
to cover the underneath portions of the parked automobiles and blending
into the existing landscaping.
I
Chairman -Adams suggested that approval of the application be divided
into two phases: Phase A - retainingiwall and Phase B - lighting.
It was moved by Member McLaren and seconded by Member Small that approval
be recommended on Application 391-HC-6'9, subject to the Planning Depart-
ment's checklist and 12 Standard Condiltions of the Architectural and Site
Approval Committee, as per plot and elevation plans submitted and with a
specification that this be Phase A oflthe application covering a specific
portion and that a hedge is to be plaited for the landscaping along this
wall., to be the type that would grow into a hedge covering the under part
Of the automobiles and the lower wall�l
Minutes of H Control, September 9, 1970
® Public Hearings (continued)
The vote on Phase A of Application 391-HC-69 was as follows:
Ayes: Member Marquez, McLaren, Small, Chairman Adams
Noes: None
Absent: Member Ryner
Chief Building Inspector Benevich then introduced Phase B of Application
391-HC-69 with a presentation of slides showing light standards as
proposed. He said the primary concern is the height of the standards
proposed in that the maximum height of the standards as submitted was
in the area of 40 feet. According to the ordinance, the maximum height
of standards in a commercial area is 30 feet on a 2 foot, 6-inch pedestal.,
He inquired if a Variance would be in order or if the matter would be
forwarded to the Citv Council for their decision.
Mr. Alex Nikolakopulos of Nikolakopulos Associates, 2921 Beverly Boule-
vard, Los Angeles, came forward to discuss the proposed lighting. He
said that the height of the standards is approximately 40 feet and in-
corporated therein were four, 1000-watt units for better light distribu-
tion as well as architectural effect. He added that the fixture was a
costly one utilizing a diffused lens which results in far less glare
than the average fixture used. He expressed a willingness to use shield-
ing on the residential side of the fixtures should lighting intensity
become a problem.
r-
Member Small questioned the maximum allowable height as set forth in the
ordinance and Mr. Benevich responded that a maximum height would be
30 feet on a 2 foot, 6-inch pedestal for a total of 32 feet,6 inches.
Chairman Adams requested comments from the members on the fixture only
and offered his recommendation that the screening be strongly considered
prior to approval of this application.
Member Marquez added a.suggestion that the height of the fixture be
reduced to the allowable maximum height as set forth in the ordinance.
After some discussion between the Committee members, City Clerk and
Acting City Manager Ryder, it was concurred that the procedure for ob-
taining a Variance in this instance would involve approximately one
month's time, conflicting with the proposed opening date of the Sears
store. Mr. Ryder added that it was requested at a recent meeting of
the City Council that light sources not be visible from beyond parking
lots.
Responding to a request for direction from Mr. Nikolakopulos, the
members were in agreement that the proposed fixture, at a height of
32 feet, 6 inches including pedestal, would be acceptable and they were
also in agreement that a shielding device should be utilized as a pro-
tective buffer between the lot and the residents.
HC-16
Page 3
391-•HC-69
Phase B
discussion
:ixture
iiscussion
Page 4
391-HC-69
Phase B
approved
sign
Gresentation
437-HC-69
approved
Minutes of H Control, September 9, 197i0 HC-16
Public Hearings (continued) •
Mr. Ward interjected that it had been planned that two rows of trees and
three rows of shrubs would be planted as a buffering element.
It was moved by Member Small and seconded by Member McLaren that Phase B
of Application 391-HC-69 be recommended for approval subject to plan
submitted, the light standards conforming to the Ordinance requirement
of 30 feet on a 2 foot, 6-inch pedestals, protection utilized to shield
the homes on the westerly border of the parking lot, said protection to
possibly require the use of one or twos shields in the lamp portion and
that the Building Department be responsible for follow up on this action.
I
Ayes: Member Marquez, McLaren, Small, Chairman Adams
Noes: None
Absent: Member Ryner
Chairman Adams informed the applicant that this matter would be heard
before the City Council on September 21, 1970 and recommended he be
present in the event questions shouldiarise.
3. Application 437-HC-69, 1-lodern Neon Company, 2505 Poplar
Street, Oakland, requesting approval to erect a 2-1/2' x .
13' wall sign for Ken's;Stride Rite Bootery, located at
20694 Stevens Creek Boulevard, and a 3' x 16' sign .for
T hoi:� MCA- Sh Oc^. store, located at 206/:0 Cte<—onS Creek
Boulevard (Crossroads).!
I
The applicant, Frank Sellers, representing Modern Neon Company, was
present for discussion purposes.
Chief Building Inspector Benevich, while showing slides, described the
proposed signs saying that the Ken's Stride Rite Bootery sign would have
a dark green background with yellow lettering and an illuminated portion
behind "Ken's" in the colors of aqua blue background with black lettering.
He then showed a slide of the larger,;black and white, Thom McAn sign
for the enlightenment of the Committee.
I
It was moved by Member Marquez and seconded by Member McLaren that
approval be recommended of Application 437-HC-69.
I
Ayes: Member Marquez, McLaren, Small, Chairman Adams
Noes: None
Absent: Member Ryner
�I
Mr. Sellers was advised by Chairman Adams that this application would be
'heard before the City Council at their September 21, 1970 meeting.
4. Application 437-HC-69, Ad Art, 1607 Terminal Avenue,
San Jose, requesting approval to erect a 3' x 16' wall
sign for Country Casuals, located at 20650 Stevens Creek0.
Boulevard (Crossroads).!
u
Minutes of H Control, September 9, 1970
Public Hearings (continued)
After a brief discussion of sign colors in existence in the local
shopping centers, Mr. Vernon Burgess of Ad Art, Inc., 1607 Terminal
Avenue, San Jose, explained the proposed Country Casuals sign as a
change of image created for appeal to the younger set and to the
thinking of today.
Mr. Benevich indicated that the proposed sign was in conformance with
the Sign Ordinance and in keeping with specified standards.
It was suggested by Mr. Ryder that the Committee act on the particular
application before them which had no connection with the building, itself,
and added that the Committee could request the owner of any objectionably
colored building to appear before them.
Mr. Benevich offered to take colored slides of the frontage of this
® particular store and other stores in the complex and, if the Committee
was of the opinion that it was out of keeping,.he would be willing to
advise the owner to change the colors. -
It was moved by Member Small that Application 437-HC-69 be recommended
for approval to the City Council. This motion was seconded by Member
Marquez and the following vote was taker.:
® Ayes:- Member Marquez, McLaren, Small,Chairman Adams
Noes: None
Absent: Member Ryner
5. Application 474-HC-70, West Valley Sign Company,
10493 Mira Vista Road, requesting approval to paint
surface lettering on front and two sides at Hoyt's
Furni.ture,lccated at 20559 Stevens Creek Boulevard.
® Chief Building Inspector Benevich explained, with the assistance of visual
aids, that this request was for approval of the painting of an "Unpainted"
sign on the front of the existing building and one "Furniture" sign on
each of two sides of the building. He said the maximum allowable square
footage is 67.2 square feet and the -applicant has requested approval of.
same.
After inquiries relative to both existing window signs, Mr. Benevich
advised the signs were of the 35% allowable as specified in the Ordinance.
It was moved by Member Small that approval be recommended of Application
474-HC-70 per plans submitted; however, there was no second to this
motion.
It was then noved by Member Marquez and seconded by Member McLaren that
.Application 474-HC-70 be disapproved, as is, and that the applicant return
with a more appropriate sign for submission to the Committee.
Ayes: Member Marquez, McLaren, Chairman Adams
-Noes: Member Small
Absent: Member Ryner
HC-16
Page 5
437-HC-69
discussion
437-HC-69
ip---VP
+74-HC-70
iiscussion
+74-HC-70
disapproved
A
Page 6
recently
approved
application
discussion
rules and
policies
discussion
draft
review I
September 1.71
Minutes of H Control, September 9, 197'10
Public Hearings (continued)
i
The applicant was informed of his righ'it to appeal this action within
5 days.
I
Unfinished Business
I
Member Small pointed out that conditions recently imposed on a newly
approved application (Mr. Rifredi, app4cant) had not been completed.
Mr. Rifredi had not accomplished the paving as planned, the landscaping
in front of the building had not been None and the pine trees, originally
said to be 6 feet in height were actually in the area of 2 feet tall.
Mr. Small suggested that this situatioin be further investigated by the
Building Inspector and brought back for additional discussion at the
next meeting. l ,
In continuing, Member Small referred to another situation in existence
at the Standard Oil service station located at Saratoga -Sunnyvale Road
and Stevens Creek Road, saying that hejrecently was informed by a person
on the premises that all landscaping and site plans had been approved
by the Planning Commission. He requested clarification on this point.
In response, Mr. Benevich indicated this station had plans to renovate
their station and,.inasmuch as this sta'Ition was in existence prior to
his becoming Chief Building Inspector,�the Planning Department requested
the owner obtain a Use Permit. The applicant was granted a Use Permit
through the Planning Commission subsequently and a representative from
the Standard Oil Company offered to gi�le Mr. Sisk, Mr. Yarborough and
Mr. Benevich a tour of other existing stations with similar landscaping
in the immediate area. This tour has not taken place as yet and,
therefore, the application has not comi before the Architectural and
Site Approval Committee for approval.
HC-16
40
Member Small also inquired as to the progress being made on the Texaco
service station located on Highway 9 and Homestead Road, to which
Mr. Benevich replied that he will request that a zoning violation be
recorded with the Planning Department with official action to be
initiated. Member Small indicated a plywood wall had been erected
to hide the tires at this same stationland Mr. Benevich then replied
that this is not covered by the present ordinance and action could only
be taken if a Use Permit had been issued. He added that a Sign Permit
has been refused until the station has;been cleaned up.
i
The subject of rules and policies was introduced in line with the revised
ordinance as pertains to the Architectural and Site Approval Committee
and after some discussion, the members'Iwere informed by Mr. Ryder that the
said rules and policies have been requested for submission to the City
Council by October 5, 1970.
i
It was suggested by Chairman Adams thalt Member McLaren work with Member •
Ryner on a draft of these rules and policies of operation, to explain
the 12 Standard Conditions and to offer any other thoughts or suggestions
they might have. It was mutually agreed that the draft would be reviewed
on Thursday, September 17, 1970, commencing at 7:00 p.m. in the Conference
Room with Acting City Manager Ryder.
f
0
Minutes of H Control,. September 9, 1970
0 Unfinished Business (continued)
11
0
F-] L
City Clerk and Acting City Manager Ryder stressed the necessity of
having these rules and comments in his possession no later than
September 22, so that they could be prepared for the subsequent
meeting of the City Council.
Mr. Ryder informed the members of the upcoming joint meeting of the
City Council, Planning Commission and Architectural and Site Approval
Committee scheduled for September 28.
New Business
Member McLaren suggested that the Enco service station located at
Highway 9 and McClellan Road be checked as they are displaying a
sign showing work performed. Mr. Benevich responded that this type
of sign, often hung on an arm, is used by several stations throughout
the area doing specialized work. It is, he continued, not a violation
of the existing ordinance.
Member McLaren then questioned the approval of the new Tate's Country Inn
sign to which Mr. Benevich assured her that the sign was in conformance
with the ordinance,inasmuch as the only change has been in the lettering
used and the sign size has remained the same in square footage.
Adj ourp_ment
It was moved by Member McLaren, seconded by Member Small and passed
unanimously that the meeting be adjourned to Thursday, September 17,
1970, commencing at 7:00 p.m. in the Conference Room for a review of
the Architectural and Site Approval -Committee's draft of policies
and rules. The meeting was adjourned at 9:58 p.m.
"A
Submitted for approval:
Recording Secretary
HC-16
Page 7
joint
meeting
September 28
sign
discussion
adjournment