July 5th, 1973MINUTES OF THE REGULAR MEETING OF THE ARCHITECTURAL AND SITE APPR
OF JULY 5, 1.973, HELD IN THE LIBRARY CONFERENCE ROOM;
CITY BALL, CUPERTINO, CALIFORNIA.
The meeting was opened at 7:30 p.m., by,Chairman McLaren.
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ROLL CALL
Members present Members Dressler, Koenitzer (7s4.5), Sallan,
Weinstein, Chairman McLaren
Members absent: None
Staff present: Associate Planner Robert Gowan
Senior Planning Technician Toby Kramer
Recording Secretary Ruth Cox
APPROVAL OF MINUTES°
Minutes of Regular Meeting of April IS, 19730
9 After a brief discussion, it was the concensus of the committee that r
these 'minutes h:ad been approved at a prior meetings
POSTPONEMENTS
Staff member Cowan said item on the agenda should be withdrawn.
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After reviewing the application; the staff noted a.sign exception
would be required. The square footage of the store does not support
sign area on store now. Based on review of ordinance, Mr. Blacklock
'j would need an exception for a non -conforming sign°: It was suggested'
applicant file for an 'exception as change. of copy could not be
approved on an illegal signs
It was ascertained that Mr=B.acklock was contacted about the sign
ihaving been put up without,proper approval.
Mr. Blacklock, owner of Economy Imports, was present and asked to be
heard. This is the fifth store he has opened so he`was'aware of
sign ordinances, etc. He said he -had -approached someone in City
Ha11 to caa -if the sign would be approved and was told it would be.
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MINUTES OF THE JULY 5, 1973 H-CONTROL MEETING
could not be in color and that was the last he had heard until he was informed
his sign was illegal. Now he was being asked to submit 17 more copies.
Member Sallan asked in what way the sign_ was non -conforming. She was told that
only 72 sq. ft. of signing was allowed; the signs now existing were one in the
front which was 96' and one on the side which was 24'.
Mr. Blacklock pointed out cost involved of purchasing sign bucket. Chairman
McLaren ascertained that particular bucket sign had been up since 1969.
Member Dressler said the committee did realize the hardship to applicant,
but the committee had a responsibility to have things done right. Chairman
McLaren pointed out to the applicant that there had been conflict with
a Councilman because of the colored Shoe Fair sign being allowed in this
center.
Mr. Cowan pointed out the applicant was about 27' over the ordinance
allowance and in order to keep the twu signs, the applicant would have
to file for an exception. Technically speaking, the sign should not be
up right now but in view of circumstances, the staff felt he should be
given a chance to get an exception.
Member Weinstein said his recommendation would be for the applicant to
come back for a sign that was in conformance. Mr. Blacklock said this was
the problem; he had come to City Hall to get approval before buying cans.
In answer to Chairman McLaren, he said this information was given to him
approximately December 14, 1972.
Member Sallan concurred that since thk� committee is working to bring all
signs into conformance, it would not be in the interest of the City to grant
an exception. She felt a more solid recommendation would be to have the
applicant try to bring sign into conformance. Member Koenitzer said this
was his feeling also. Member Weinstein pointed out to the applicant that
the trend for signing is toward smaller signs. 0
It was the recommendation of the H-Control committee that the application
be withdrawn to give the applicant tine to come in with a reasonable change
in sign.
WRITTEN COMMUNICATIONS: None
ORAL COMMUNICATIONS: None
PUBLIC HEARINGS
1. Application HC-51,320.1 of Brite Lite Neon (The Karpet King) requesting
approval of a sign plan for an existing commercial building located at
the northeast corner of Stevens Creek Boulevard and Randy Lane.
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MINUTES OF THE J'ULY 5, 1973 .H-CON`.CROL MEETING
Before the staff report was given, Member Sallan complimented the
staff on including the location maps.
Staff'report: Mr. Cowan noted this application was fora 30 square 1
foot sign to be located on existing furniture -carpet store. There
is an existing sign facing Randy Lanee
Slides were shown of store and existing. signs. Mr.. Cowan noted that
the applicant is allowed. two.signs onthe building but the staff
would certainly like to see this type of signing eliminated. The
applicant has indicated his willingness to delete sign facing Randy "I
Lane.
Staff member Cowan said there were several points he would like to
stress: (1) A condition of approval should eliminate much of sign-
ing shown; just to reaffirm ordinance"and (2) the committee should
look at the 'application .from the point of view that if this building
is carved into other stores therecould be two additional shops.
Type of sign allowed could be trend setting. He noted it was
straining to call this a shopping center; but the signing should
still strive for uniformity.
A discussion was held concerning where the sign would be`placed as
there seemed to be conflicting evidence in exhibits. The"desire
to have the signJkeptbelow. top of parapet was expressed.
Since the applicant was not,present, Member Koonitzer recommended
,to move item to end of agenda. Seconded by Member Salla.n.
Motion carried;, 5-0
2. Application HC-51,088.17:0£ rLLcroma, Inc. requesting approval
of lighting for a light industrial building located in the
West Valley Industrial Park., 10260 Bubb'Road.'Continued from
H-Control meeting of April 18, 19730
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Since the applicant was not present, Member Sal'lan recommended to,
move this item to end of agenda. - Seconded by Member Koenitzer. '
Motion carried, 5-0
REVIEW OF CHANGE OF COPY ON SIGN FACE
3 Federal:.Signs and Signal Corporation "(Goodyear Stores)
requesting change of :copy of an existing sign. located :at
10931 North. Saratoga -Sunnyvale Road
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Staff membef-Kramer gave a brief description of application, saying it was
only a matter of changing sign on front of store to read Goodyear rather
than Bill Deane, using the same can.
Member Weinstein expressed his opinion that the blue would stand out much
more, whereas the existing sign blended.with roof and building coloring.
He asked if this was a legal. change. It was pointed out there was a blue
Goodyear sign on side of building fac[_ng Highway 9.
Slides were shown of building and existing signs.
After a brief discussion, Member Koen:i_tzer moved to approve sign change
as requested on item 3 of agenda. Seconded by Member Dressler.
Member Sallan asked if there was any alternative; did it have to be blue?
She had no objection to wording, but did object to the blue. Chairman
McLaren pointed out the sign would be viewed only going south on Highway 9
and she preferred to have both signs the same color.
AYES: Members Dressler, Koenitzer and Chairman McLaren
NOES: Members Sallan and Weinstein
Motion carried, 3-2
UNFINISHED BUSINESS:
5. Application HC-51,199.2 of Neinaan Properties (R. Cali & Bros.)
requesting approval of architecture and sign modification in
connection with a proposed neighborhood shopping center located
at the northwest corner of Saratoga -Sunnyvale Road and McClellan
Road.
hairman McLaren noted she was involved with Newman Properties on another •
atter, she would abstain from discussing this application.
Staff report: Mr. Cowan gave background of application. In April, 1973,
approval was granted for the shopping center known as McClellan Square.
The applicant was now returning for modification in the roof color and in
the ground sign for the shopping centi�r.
The applicant has reduced the ground sign to the dimensions requested in
April (14' high x 10-1/2' wide with MlcClellan Square identification being
kept at 2'), however, the signs for Ralph's and Sav-On have increased in
height rather than decreased as requested. These should have been reduced
proportionately to 2'6" each rather tian the 3'10" as indicated on new plan.
It was also pointed out in the staff report that the two signs are now an
oval shape mounted ou a redwood backiD. rather than the tan material
previously approved and both sign faces are internally illuminated as
before.
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MINUTES OF THE JULY 5, 1973 H-CONTROL MEETING
Mr. Bob Whitted, 19991 Braemar Drive, Saratoga, said he had understood
the committee had preferred the redwood backing instead of fiber
backing. It was also his understanding that the oval_ can for both
signs had been preferred; so he had obtained Sav-On's•permission to
use the eliptical shape for their s.i.gne He said the letters would be
the same size regardless -of shapeused. Member Koenitzer.noted it
was. the original approval's intent to shrink entire signs including
size of letters.
Chairman McLaren read the motion made and approved with regard to
this sign at the April 18, 1973 meeting.
Member Koenitzer reiterated it was his feeling the name of the Square
should be emphasized rather than that of the tenants
Member Sallan suggested scaling sign down 307which 'would bring back
portion up giving a more .open feeling. Member Koenitzer said it
should be about 6' at bottom..
Member Dressler said he thought it was a different style of shopping
center sign and certainly down to low profile for the size of the
center° He suggested it could be mounted on. 'brick monument.,rather j
than: two legs. Mr. Whitted said he felt this sign was quite` small E�
when compared with existing shopping center signs.
Member Weinstein pointed out that in reducing sign but not letters,
the sign was no longer in proportion.. He felt the intent of 'approval
had not been carried out
Member Sallan suggested perhaps the committee should see a new
drawing of sign made to resolution: specifications.
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Chairman McLaren asked about time factor. Mr. Whitted said they had
planned on grading the next week. He said again that size of sign
for the square footage of buildings .wa.s minimal e Member Koen:tzer
said he assumed the building signs would remain the same; this was
l a free standing sign on the highway>
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Member Sallan moved to recommend applicant bring back to the committee�
a drawing that represented a full scaling dorn of sign in proportion
of Resolution 275 approved April 18, 1973 with particular respect :to
eliptical,signs of Sav-On and Ralph's Market.
Mr. Whitted said they had changed backing to conform with committee's
wishes and signs would get so small that Sav-On and Ralph's Market
would be insulted.
Member Weinstein seconded Member Sallan's motion.
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Member Weinstein then questioned the intensity of illumination of the signs.
Member Koenitzer said this information might be nice to have but didn't feel
it could be required as it was not in ordinance. Member Weinstein asked if
sign intensity of other signs could bu studied and a guideline required
which could include illumination intensity in an ordinance.
1A vote on the motion was then taken.
AYES: Members Dressler, Koenitzer, &Alan and Weinstein
NOES: None
ABSTAIN: Chairman McLaren
Motion carried, 4-0-1
Mr. Cowan then reminded committee about second aspect of application; color
changes. The applicant had asked to change roof the color from red to
dark brown. Mr. Whitted showed samplra of roof materials, pointing out
which had been approved and which they were asking to put on buildings.
Member Koenitzer asked to see a drawing of the buildings. Mr. Whitted
said all buildings in center would have the dark roof. He explained
to Member Weinstein why the change was being made.
Member Koenitzer moved to approve the proposed changes in color scheme
for center with the tile roof being No. 15, the redwood fascia being
the natural stain No. 717 and wood posts being stain No. 713. Member
Weinstein seconded the motion.
AYES: Members Dressler, Koenitzer, Sallan and Weinstein
NOES: None
ABSTAIN: Chairman McLaren
Motion carried, 4-0-1 0
The applicant was informed this would appear before the City Council on
July 16, 1973.
Mr. Whitted asked when he could bring in the sign again for approval and
was informed at any ASAC meeting; the next two being on July 18 and
August 8, 1973.
6. Application HC-51,211.1 of Sequoia Mlortgage Company requesting a
continuation of the sin plan in connection with the Casa De
Anza conversion project locatf,d adjacent to and westerly of Mary
Avenue directly opposite the intersection of Lubec Street and
Mary Avenue.
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Staff report: Mr. Cowan pointed out that sign was reviewed by
committee earlier but no copy of sign had been submitted so that
portion of application was contixiued. A drawing of the sign was
then exhibited. Sign will be located at southermost driveway of
Casa De Anza.
Member Weinstein said it was an interesting sign bu:t he didn't under-
stand it. -Asked for rendering. Questioned` lattice work on top.
Mr. Allan DeGrange, architect representing, the applicant, said -it
was a type of theme being used throughout project. The lattice
work was used through 'the project" over walkways, etc
Member Koenitzer noted he felt uneasy about superstructure.
j Mr. DeGrange pointed out many more trees than had been required were
being planted.
In answer to Member. Koenitzer, Mr.'DeGrange said'sign would be
approximately parallel to Mary Avenue. Member Sallan questioned
type of planting that would.be around it. -Mr. DeGrange.complied
by describing -plants being used.
Member Weinstein questioned planting on sign trellis. Mr. DeGrange
said the vines would be used only`on trellis work inside of project°
Member Weinstein then moved to•recommend approval of HC-51,211.1
subject to Standard H-Control. Conditions and based on Exhibit F 1st
Revision and F-1 as submitted by applicant. Seconded by Member
Koenitzer.
AYES:. Members Dressler, Koenitzer,.Sallan, Weinstein and Chairman
McLar en
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NOES. None
Motion" carried, 5-0
The applicant was informed this would be heard before the City
" Council on July 16, 1973.
Since the applicant for Application.HC-51,320.1 was still not present
Member Koenitzer moved to continue this item until the next meeting
Seconded by Member Sallan.
A brief discussion was held regarding suggestions that could be
conveyed to the applicant with regard to the committee's feelings
on preferred signing,
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2. Application IIC-51,088.17 of Microma, Inc. requesting approval.
of lighting for a light industrial building located in the West
Valley Industrial Park, 10260 Bubb Road. Continued from H-Control
meeting of April 18, 1973.
The applicant was now present.
Staff report: Mr. Cowan noted application had been continued to get more
information from applicant a ith regard to spill -over of lighting proposal.
Primary concern was to preclude lights from going over into college campus.
Copies of fixtures and approximate beam penetration were shown. There are
trees in back which are 8' now and will be 10' in a year or two.
Member Weinstein questioned lights on sides of buildings.
Mr. Ray Martin of Microma, 10260 Bubb Road, Cupertino said he would like
to point out several things. (1) With reference to putting the lights
on standards either at boundary line at back of lot or in the middle of
parking lot as had been suggested, his cost would triple. (2) These
are no larger than 500 watt lights; are not spot lights or tight beam
lights. Pattern is 30% intensity level based on manufacturer's diffusion
angle of fixture. He explained the pattern worked on an exponential curve.
A discussion was held on pattern level.
Member Weinstein said he was not concer.nod with wattage; needed to know
what the intensity was.
!Chairman McLaren asked if the staff could get some intensity information
and was informed that perhaps Mr. Grigg might have some expertise in this
matter.
IMr. Martin explained the fixture would be angled down. Showed sketch of
approximate downward angle of lights. He said they were concerned about
itheir neighbors also. He pointed out that buildings on both sides on same S
side of street were using similar fixtures with naked bulbs.
Member Weinstein asked if it were possible to go to low mushroom type
Rights. Mr. Martin said the purpose of the lights was to provide security
,for workers of swing shift going to tliair cars at midnight; to provide a
,safety factor.
IMr. Cowan suggested a condition of approval. might include requiring applicant
to get letters from adjacent businesses regarding light spill -over. Mr.
Martin pointed out neither business oi- either side were working swing shifts.
Member Dressler moved to close Public :rearing, seconded by Member Sallan.
After further discussion, Member Dre5:.ler recommended approval of Application
HC-51,008.17 of Microma, Inc. to the City Council, subject to Standard H- Control
Conditions as applicant plans to illuminate his parking lot according to Locatic
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Map and Exhibit E lst Revision with the casual comment that if the
applicant over -illuminates the City would reserve the right to
'over -eliminate. Seconded by Member. Koenitzer,
AYES Members Dressler, Koenitzer, Sallan, Weinstein and
Chairman McLaren,
NOES.. None
Motion carried, 5-0
The applicant was informed this would be heard before the City.,
Council. on July 16, 1973.
NEW BUSINESS:
A discussion was held on complaints regarding the 76 Service Station
at Stevens Creek Boulevard and Bubb Road, Slides were shown of used
tires, trucks and -autos parked in the rear of station which would
seem to uphold complaints. It was noted the worst view was from
Stevens Creek Boulevard,
The next discussion involved the observation platforms noted at
previous meeting being built in back of homes on Lindy Lane.
Staff member Kramer said this had been checked and these are decks
and there are permits on them, Chairman McLaren asked for pictures
to be taken of the ones which were of concern to her. She felt
there was a definite safety factor involved in some cases.
Member Weinstein questioned sign_approval on previous application.
It was noted the sign on Sunrise Drive would be discussed when the
application was made to put in a side door on Sunrise Drive,
Member Koenitzer.ra.ised the question of news vending machines in
front of the Post Office. Ms. Kramer said she had talked to. the
City Attorney. He said if the committee feels it is detrimental
to the city streets, a recommendation should be made to City Council -
to take action and request they be removed,
Chairman McLaren noted she had talked with Postmaster.' There had
l been complaints of damage to car doors. The Postmaster had asked
for suggestions on .type of permanent holder .ard expressed his
willingness to work with the city.
Member-Koenitzer said he was approaching this as,,a citizen who.did
not like to see these machines on a public sidewalk. If the Post-
master wanted to put them on the Post Office property that was
j all right, but he would like themoff the public streets.
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Member Koenitzer then recommended requesting the City Council to have news
vending machines removed from public sidewalks in front of Post Office and
wherever else in the city they are located on public sidewalks. Seconded
by Member Sallan.
AYES: Members Dressler, Koenitzer, Sallan and Weinstein
NOES: Chairman McLaren
Motion passed, 4-1
ADJOURITIMENT
At 9:15 p.m. Member Sallan moved to Ldjourn to meeting of July 18, 1973.
Seconded by Member Koenitzer.
ATTEST:
/s/ Wm. E. Ryder
City Clerk
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Motion carried, 5-0
APPROVED:
/s/ Juanita McLaren
Chairman
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