May 2nd, 1973f
Y
R;
T.
CITY OF CUA.1E1'.:i 1(0
t
j l'LC gV
IQ300 Torre- '.venue, Cupertino
Page 1
Te:Zeohon' a. 252-4505
'MINUTES O=' THE PEGTILA1' Z,DJ01i t1 }3D T�EETIi G G'' 1'IiL � CiiITEvT_UP A-!,,
S �;C ; Ar1'1�tJv`�J� CG > ICT`L'EE `�T� -. 2, i_973 IIf '11.L CGiNCIL C1:iLli_1,EI'.4
T_Ii'O_NtA
CT_T'Y, Iij ,L CiJPE�TI140, ClYJU
SALUTE TO THE FLA C
The meeting was called to order at 7: 3Q p.m.. by Vice -Chairman
licLaren with the Salute to the. Flag
OATH 3F OFFICE
The Oath of Office was. administered to the nezr ConDlittee T-lerlber
Daniel Weinwteirr by Deputy City Clerk Ellen Pagnini
f,GLL CALL
Mambers present: Koeni.tzer u Sallan Weinstein ` and Vice
Cha.ir_._an 1,1cLaren
1eribers absent- 'Dressler"
Staff Present., Associate Planner IzDbert Cowan,
o
Deputy City Clerk Ellen Pagrlini
Vice-ChairmanJcLaren announced that election o1 o_=fivers for t;he
ASAC vo'uld be held at the ad.' ourned meeting on Thursday, 1•1ay 3
1973 or at the next regular greeting on Wednesday,. "Hay 9 Q. 1973>
TET ORRERY SIG, PERMIT
Staff Memiber Colua.n rioted te,_;.porary signs are usually at the di_scre-
� Staff report
tion of the Planning Director, but since this application appeared
highly controversial, it was being. referred to H-Control for their
consideration
The application is for signs to cover two periodse �iay 4 through
May 9 to advertise the Plymouth Troubleshooting Contest t1 iat the
D.eAnza College's Automotive Technology Department is hosting, and
Kay 15 through June 4 to advertise the De Anza Day.conmuni-ty
� T
recreation fair on Sunday, June 3® The signs would be mounted> an
�
a truck to be situated on the corner of Stellin Toad and Stevens
Creek Boulevard, The double-faced ,sign would be 15' 3Q a
I�
k
RC --SO
Page 2
On site too
long
Precedent
Less obtrtl-
live sign
Smaller sign
visible
Stail dard
sign
.'ore inforiiia-
L on ne.e(ied
=_epresent�I-
tive
Wide partici
Pation
`.Mier
advprLis _n3
Usage of
) o An :; a ..,ay
s inn
I)r(:TC0f: on
::IINUT3,S 01THE AJJXj::NEJ TITAY 2, 1973
IMber Sallan felt the period o-- tin-.-- was too lengthy and Vice -Chairman
11cLaren asked i� the truck could be moved from the location during the
period o:: _•iay 9 to '-:ay lo.
i{ember Sallan felt perhaps this would be setting a precedent for this
type of advertising.
iieraber Weinstein suj vested e )! o<ing a less obtrusive sign, stipulating
sign was to be removed in the peg Aod benicen events.
Vice--Chair.--.an TIcLarcn noted the tree..; <,,re down oil the corner of the Saich
property so that sLnaJ_1er si_n would be readily visible.
lier.ber Koenitzer pointed out this wcs probably a standard sign that is
hauled over the count7y to advertise these events.
ice--CIlairP.lan i CI,:IT f.il s cild the commi rt(ee should know what type of sisil--
inr, would be used for t-IC Dc Anza J `:' r,.o-tl.unLty reci:ea: ion fair, and
SUg.'e!�t2d CUllfii.?? L11 n�; Ltrlt it soit:e..00e C _?u ld present -,-,-ore information.
I•�r, Joel �3. : old Eus, Pl blic Info-. ar o?l () mice of 17'oothill Jurlio �:
Coll.e2e JisLrict, ., Li CI thct S Li'.x for tr_ T- oltbleshooua6, contest vas
& ^ii (I(II-C-"tone by.??('_ and uhitc with Je- Anza lc,-Ln;cr at the bottom.
; . Goldfus expl:!1_ned that ;:17_nh schcol auto ot:L'I('_ cl tises fro t E-ISt
t;ny ;.lnci local a_ `�;i lii_11 i co." -ii-n _t:v cC` i.le-. 3 aLILOl UL".J_V:'. classcts fro?i
Fresno north ,,cml_d 1)e etc,. � �:,�la.irlc�c t . �.r2 woul oe 30-40
cars :i_ti pal -kin. As ai 1 Sri_ h the sa.: P w,tiJ nuaction -put in by Luo factory
and the oa of
tn_is _,al.. unCt 1oi:1.. To also e xp l ailloc t". ere wnd: a j'C1Ssibil_ii_y ni a.,e Anza
hosting the National l„)iltf S U.. thiE. c .._'t;..
A discussion was hold raja";_ liig oche,-- --uans at adve?rt.isinL; that would
be U;;-ed to co-,,er t:Il.: i (='.treat.
In Euiswer to Vice—Ch I1I:mai1 Lon abow- JcsiLji for the
E .itl'l..cl ! ly :i It,
Ar, Gold_ m
said t hip,
ha(I now
j)_:3;1 dCci( —1 u-,,)('n
yet. He said it
probably ,nOr.(ld
be ( (,ti:_
by the
:7..._._t:, is tti:)je ,t to
11--Control. anoto7al,
He pointed
out �-t
uu
no-co.�.rl^rcial
us�1.;F , 1_i_I:11%C d ii
" J.1.1C1
: e,-;be7:
Weinstein
r(:,.._•stionod rise ne::(
s it.:y of th1s ty-pe,
o:: a-, -er_tis. ng
since
title .1__ _clA
TA II h (Ahl M i t:(
: t_ _'lead p:_ rf .t`:.:i-
`d: 1011 Ln11 !. wil_l
he adV;'rclsccl
s<l.L+'.
j"•')St .y lt: L•7a5
pride
U : honin
such a su. 1.i ennt
iCJll': ,t1.011 i.l pC:
?::"=t1O11,
s
;.I� �L',S 0= THI, I ,JO%� ' �'ED :f�'4.L 2 e 1973 � - CCr 1 :C+� i L�'1__�s
N
Llrfl Goldfus pointed out that if the first usage wasn't allowed,.
the use of_ the physical_ meats for the _11e. An -a day a__ -air would
not be allowed, He suggested th._t he co:-.e back for request to
use this location for student des. -ned sign for tha De Ariza Day
community fair,
Alra Goldfus stated the truck would be re roved from the property
betmeen 'lay 9 and 18 to allow second sign -.o be painted,
Member Sallan said she felt it was too much advertisin,- for
Chrysler--- ly.r.outh and not essentially a com:_:un.ity' event to allot;
Troubleshooting Contest this tyre of advertising,
After further discussion, `_lember Sallan moved that the application
for a ter:,porary sign r_elati,.e to the Plymouth Troubleshooting
Contest be- denied. The second portion; relative to the Anza
Day com .uni.ty 'recreation fair being held on Sunday, June 3$ to be
continued, Seconded by `'ember 'VIeinstein,
HC" 8:0
Page 3
J
Truck usage
for both or
neither
Truck to be
reran ,red
.Too much
Chrysler
advertisement
Motion split;
denied
B continued
AYE S e ieinbCers Sallan, Weir -stein and `lice -Chair -.an McLarei?
t
NDES 2-we-:ber Koenitzer
ABSENT. =eember Dressler
Motion passed, 3-1
Vice-Chairkaii :IcLaren notified the applicant he should return
with different design; for De Anza Jay and the _coEmi_ttee would
consider_ it
Guidelines for acceptable signs were given ?Ir, Goldfus. He indicated
AppIicant
if there were a smaller version of: sign. -readily available to
retvrn.in-0
cover the Plymouth Troubleshooting Contest.. that he vTould return
Ask to the adjourned meeting of .Thursday, May 3s 1973 to have it
considered them
;
1Iro Cowan distributed a me-_-o regarding discussion, for Thursday,
<Iay 3, meeting.
Member Koenitzer moved. to adjourn at 8.15 pamo 9 seconded by 'IemIber
Adjournment
Sallan. Unanimously carried.
APPROVED.
Is/ Juanita McLaren
Chairman
ATTEST
/ s% TATm. E o Ryd er, .
City Clerk