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17-045 Action Research, Consultant Services for Community Based Social Marketing SupportFIRST AMENDMENT TO AGREEMENT 2017-513
BETWEEN THE CITY OF CUPERTINO AND ACTION
RESEARCH FOR CONSULTANT SERVICES FOR
COMMUNITY BASED SOCIAL MARKETING SUPPORT
This First Amendment to Agreement 2017-513 between th e City of Cupertino and Action
Research, for reference date d April I 0 , 2018, is by and between the CITY OF CUPERTINO, a
municipal corporation (here inafter "City ") and Action Research, a California S-corporation
( .. Consultant") w hose address is 363 0 Ocean Ranch Boulevard, Oceanside , CA 92056 , and is made
with reference to the following:
RECI TALS :
A. On April 11, 2017 , an agreement was entered into by and between City and
Consultant (h ereinafter "Agreement") for services of community based soc ial marketing to
help foste r part icipation in s ustainable actions and new program s aimed at reducing
greenhouse gas emissions in the residential sector. The agreement will expire on 4/24/2018.
B. On April I 0, 201 8, C ity and Consultant agreed to the First Amendment for services of
community based soc ial marketing to help foster participation in sustainable actions and new
programs aimed at re ducin g green house gas emissions in the residential sector.
C. The Agreement and the First Amendments are collective ly referred to as the
'·Agreement" unless otherwise indicated.
D. City and Consultan t desire to modify the Agreement on the terms and conditions set
forth herei n.
NOW, THER EFORE, it is mutually agreed by and between and undersigned parties as
follows:
I. TERM
Paragrap h of the Agreem e nt is modified to read as fol low s:
The term of this Agreement shall commence on April 24, 2017 and sha ll te1minate on
December 31, 2018 un less terminated earlier as set fo1th herein .
IN WIT ESS WHE REOF, the parties hereto have caused this modificati on of
Agreement to be executed.
CO SULT A T
~~
By ~o;.fev-J ,~ba[Ji(_o
Title -Pv es I den f
RECOMME OED FOR AP PROVAL ,.,
~d"'~'---
By Misty Mersich
Title Sustainabilitv Mana2:er
EXPENDITU RE DISTRI B UTION
PO#
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Original Contract: ~
l'-\U ;uO'O
Amendm e nt #1: ¢.::t:l'-; ~
So..W\..e__
Amendment #2:
Total:
22::1 /L
By David Brandt
Tit le Ci t v Mana2:er
C it y Attorney
City C lerk '-/,... 2 l.f. r-f S
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ACORD® CERTIFICATE OF LIABILITY INSURANCE I DATE (MM/DD/YYYY)
~ 6/5/2017
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer riahts to the certificate holder in lieu of such endorsementlsl.
PRODUCER CONTACT Laura Roman NAME :
Lovitt & Touche' Inc -Phoenix p~~NJ~ ~ .,. 602-385-0541 I ff,~ Nn\· 602-956-2258 P. 0 . Box 64985
Phoenix AZ 85082 !;;.MnA~~~~. lroman@IOVitt-tOUChe.com
INSURER(S) AFFORDING COVERAGE NAIC#
INSURER A : Massachusetts Bay Insurance Co 22306
INSURED ACTIRES-C1 INSURER s ,Allied World Surplus Lines Insurance Company
Action Research, Inc. INSURER C :
3630 Ocean Ranch Blvd . INSURER D: Oceanside CA 92056
INSURER E:
INSURER F :
COVERAGES CERTIFICATE NUMBER· 1927842687 REVISION NUMBER·
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN , THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES . LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR TYPE OF INSURANCE INSD 0 WVD
POLICY EFF POLICY EXP LIMITS LTR POLICY NUMBER CMM/DD/YYYYl CMM/DD/YYYYl
A X COMMERCIAL GENERAL LIABILITY y y OD4A636297 6/15/2017 6/15/2018 EACH OCCURRENCE $2,000,000 -:J CLAIMS-MADE ~ OCCUR DAMAGE TO RENTED ,__ PREMISES /Ea occurrence\ $300,000
,__ MED EXP (Any one person) $10,000
,__ PERSONAL & ADV INJURY $2,000 ,000
GEN'L AGGREGATE LIMIT APPLIES PER : GENERAL AGGREGATE $4,000 ,000 ~ DPRO-DLOC PRODUCTS -COMP/OP AGG $4,000,000 POLICY JECT
OTHER : $
A AUTOMOBILE LIABILITY OD4A636297 6/15/2017 6/15/2018 (Ea acciden;,::.INGLt: LIMI I $ -
ANY AUTO BODILY INJURY (Per person) $ -OWNED -SCHEDULED
AUTOS ONLY AUTOS BODILY INJURY (Per accident) $ ,__ HIRED -NON-OWNED PROPERTY DAMAGE X AUTOS ONLY X AUTOS ONLY CPer accident\ $ ,__ -
$
UMBRELLA LIAS HOCCUR EACH OCCURRENCE $ ,__
EXCESS LIAS CLAIMS-MADE AGGREGATE $
OED I I RETENTION$ $
WORKERS COMPENSATION I PER I I OTH-
AND EMPLOYERS' LIABILITY STATUTE ER
YIN
ANY PROPRIETOR/PARTNER/EXECUTIVE D NIA E.L. EACH ACCIDENT $
OFFICER/MEMB ER EXCLUDED?
(Mandatory in NH) E.L. DISEASE -EA EMPLOYEE $
If yes, describe under
DESCRIPTION OF OPERATIONS below E.L. DISEASE -POLICY LIMIT $
B Professional Liability 03036101 6/15/2017 6/15/2018 Occurrence Limit $1,000,000
Aggregate Lim it $1,000,000
Deductible $2 ,500
DESCRIPT ION OF OPERATIONS/ LOCATIONS /VEHICLES (ACORD 101, Additional Remarks Schedule , may be attached if more space Is requ ired)
Regarding the Liability coverage shown, if required by written contract:
1) This insurance i s Primary and Non-Contributory with respect to any other insurance maintained by the Additional lnsured(s), and
2) Certificate Holder(s) and others as required in said contract are Additional lnsured(s)(except Workers Compensation),
3) the company Waives its Right of Subrogation against the Additional lnsured{s).
Coverage is subject to all policy terms, conditions, definitions, exclusions, forms & endorsements.
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
City of Cupertino THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
10300 Torre Ave ACCORDANCE WITH THE POLICY PROVISIONS .
Cupertino CA 95014
AUTHORIZED REPRESENTATIVE
/0(11Ull.
\ ) .
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I
© 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD
1&~ Hanover ,. , ~ Jnsur:ince Group-
OD4 A636297 2301022
BUSINESSOWNERS LIABILITY SPECIAL BROADENING ENDORSEMENT
THIS ENDORSEMENT CHANGES THE POLICY . PLEASE EAD IT CAREFULLY .
This endorsement modiries insurance provided under the following:
BUSINESSOWNERS COVERAGE FORM
SUMMARY OF COVERAGES
1. Additional Insured by Contract, Agreement or Permit
2. Additional Insured -Broad Form Vendors
3. Alienated Premises
4 . Bodily Injury Redef i ned
Limits Page
5. Broad Form Property Damage -Borrowed Equipment, Customers
1
2
2
2
2
Goods and Use of Elevators
6 . Incidental Malpractice (Employed Nurses , EMT's and Paramedics) 3
3 7. Personal and Advertising Injury -Broad Form
8. Product Recall Expense
9. Un i ntentional Fa i lure to Disclose Hazards
10. Un i ntentional Failure to Not ify
$ 5,000 Occurrence
I
$50,000 Aggregate 3
5
5
This endorsement amends coverages prov ided under the Businessowners Coverage Form through new
coverages and broader coverage grants. This coverage Is subject l to the provisions applicable to the
Businessowners Coverage Form . except as prov ided below .
1. Additional lnsurod by Contract, Agreement or This in urance applies on a primary basis if
Permit that 1s1 requ i red by the written contract.
Under SECTION II • LIABILITY, C. Who Is An agreement or permit.
Insured, Paragraph 4. is added as follows : b . Th is p+vision does not apply:
a. Any person or organization for whom you (1) Un~ess the written contract or written
are performing operations when you and ag ~eement has been executed or permi t
such person or organization have agreed in has been issued prior to the "bodily
writing in a contract, agreement or permit inj~ry", "property damage " or "personal
that such person or organization be added an l advertising injury";
as an additional Insured on your policy. Such (2) To any person or organizati on Included
person or organization is an additional as an insured by an endorsement
insured on ly with respect to liability for iss ed by us and made part of this
"bod i ly injury", "property dam age" or Po i'i cy;
"personal and advertising injury" caused, in
whole or in part. by:
(1) Your acts or omissions ; or
(2) The acts or omissions of those acting
on your behalf,
but only with respect to:
(3) "Your work" for the additional insured(s)
at the location des ignated in the
contract, agreement or permit; or
(4) Premises you own , rent, lease, control or
occupy.
(3) To any person or organization included
as an insured under Item 1.a.2. of this
en orsement;
(4) To any lessor of equipment:
(a) Arter the equipmen t l ease expires;
or
(b) If the "bodily injury", "property
damage" or "personal and
advertis i ng injury" arises out or the
so le negligence or the lessor;
391-1006 06 09
25,077
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I
Page 1 of 5
(5) To any:
(a) Owners or other interests from
whom land has been leased which
takes place after the lease for that
land expires; or
(b) Managers or lessors of premises if:
(i) The occurrence takes place after
you cease to be a tenant in that
premises; or
(ii) The "bodily Injury", "property
damage" or "personal and
advertising injury" arises out of
structural alterations, new
construction or demolition
operations performed by or on
behalf of the manager or lessor;
or
(6) To "bodily injury", "property damage" or
"personal and advertising injury'' arising
out of the rendering of or the failure to
render any professional services.
c. Additional insured coverage provided by
this provision will not be broader than
coverage provided to any other insured.
d. All other insuring agreements, exclusions,
and conditions of the policy apply.
2. Additional Insured -Broad Form Vendors
Under SECTION II -LIABILITY, C. Who Is An
Insured, paragraph 5 . is added as follows:
5. Any person or organization with whom you
agreed, because of a written contract or
written agreement to provide insurance, but
only with respect to "bodily injury'' or
"property damage" arising out of "your
products" which are distributed or sold in
the regular course of the vendor's business.
The insurance afforded the vendor does not
apply to:
a. "Bodily Injury" or "properly damage" for
which the vendor is obligated to pay
damages by reason of the assumption of
liability In a contract or agreement. This
exclusion does not apply to liability for
damages that the vendor would have in
the abs.ence of the contract or
agreement;
b. Any express warranty unauthorized by
you;
c. Any physical or chemlcal change in the
product made Intentionally by the
vendor;
d. Repackaging, unless unpacked solely
for the purpose of inspection,
demonstration, testing, or the
substitution of parts under instruction
from the manufacturer, and then
repackaged in the original container;
e. Any failure to make such inspection,
adjustments, tests or servicing as the
vendor has agreed to make or normally
undertakes to make in the usual course
of business in connection with the
distribution or sale of the product;
f. Demonstration, installation, servicing or
repair operations, except such
operations performed at the vendor's
premises in connection with the sale of
the product;
g. Products which, after distribution or sale
by you, have been labeled or relabeled
or used as a container, part or
ingredient of any thing or substance by
or for the vendor; or
h. "Bodily injury" or "property damage"
arising out of the sole negligence of the
vendor for its own acts or omissions or
those of its employees or anyone else
acting on its behalf. However, this
exclusion does not apply to:
(1) The exceptions contained In
paragraphs 5.d. or 5.f.; or
(2) Such inspections, adjustments, lest
or servicing as the vendor has
agreed to make or normally
undertakes to make in the usual
course of business, in connection
with the distribution or sale of the
products.
This insurance does not apply to any
insured person or organization, from whom
you have acquired such products, or any
ingredient, part or container, entering into,
accompanying or containing such products .
3. Alienated Premises
Under SECTION II -LIABILITY, B. Exclusions,
paragraph 1.k.(2) is replaced in its entirety with
the following:
(2) Premises you sell, give away or abandon, if
the "property damage" arises out of any part
of those premises and occurred from
hazards that were known by you, or should
have reasonably been known by you, at the
time the property was transferred or
abandoned.
4. Bodily Injury Redefined
Under SECTION II -LIABILITY, F. Liability and
Medical Expenses Definitions, definition 4. is
replaced in its entirety by the following:
391-1006 06 09
25,078
Includes copyrighted material of Insurance Services Office, Inc. Page 2 of 5
4. "Bodily injury" means bodily injury,
disability, sickness or disease susta ined by
a person, including death resulting from any
of these at any time. "Bodily Injury" Includes
mental anguish or other mental iniury
resulting from "bod ily Injury''.
5. Broad Form Property Damage -Borrowed
Equipment, Customers Goods, Use of Elevators
a. Under SECTION II LIABILITY, B.
Exclusions, paragraph 1.k., the following is
added :
Paragraph (4) does not apply to "property
damage" to borrowed equipment while at a
jobsite and not being used to perform
operations.
Paragrap h (3), (4) and (6) do not apply to
"property damage" to "customers goods"
while on your premises no r to the use of
elevators.
b. Under SECTION II -LIABILITY, F. Liability
and Medical Expenses Definitions, the
following addit ional definition is added:
"Customers goods " means property of your
customer on your premises for the purpose
of being:
a. Worked on ; or
b. Used in yo ur manufactu ri ng process .
c. The insurance afforded under this provision
is excess over any other valid and
collectible property insurance (includ ing
deductibl e) available to the insured whether
primary, excess, contingent or on any other
basis.
6. Incidental Malpractice -Employed Nurses ,
EMT's and Paramedics
Under SECTION II -LIABILITY, C. Who Is An
Insured, paragraph 2.a.(1)(d) does not apply to a
nurse, emergency medical techn ician or
paramed ic employed by you if you are not
engaged In the business .or occupation of
providing med ical, paramedical, surgical ,
dental, x-ray or nurs ing services .
7. Personal and Advertising Injury • Broad Form
Under SECTION II -LIABILITY, F. Liability and
Medical Expenses Definitions, definition 15,
"Personal and Advertising In j ury", paragraph h.
Is added as follows:
h. Discrim i na t ion or humil i ation (unless
insurance thereof Is proh ibited by law) that
results In injury to the reelings or reputa ti on
of a natural person , but only if such
discrimination or hum iliation is :
(1) Not done intentionally by or at t he
direction of:
/&~ Hanover · ~ In sura nce Group .
OD4 A636297 2301022
(a) he insu red ; or
(b) ny officer of the corporation.
irector, stockholder, partner or
ember of the ins ured ; and
(2) Not irectly or indirectly related to an
"emp oyee ", nor to the employment,
prosp ctive employment or termination of
any p rson or persons by an insured .
8. Product Re all Expense
a. Under SECTION II LIABILITY, B.
Exclusl ns , Paragraph 1. o. is replaced in its
entiret by the following :
o. Re all of Products, Work or Impaired
Pr erty
Da ages claimed for any loss, cost or
ex ense incurred by you or others for
the loss of use, withdrawal, recall ,
ins ection, repa ir, replacement,
adj stment, removal or d isposal of:
(1) "Your product";
(2) "Your work"; or
(3) "Impaired property";
Ir uch product, work or property Is
wit drawn or recalled from the market
or from use by any person or
or anization because of a known or
su pected defect. defic iency , inadequacy
or dangerous condition in it. but this
ex lusion does not apply to "product
rec II expenses" that you incur for the
"cj~ered recall" of "your product". The
ex eption to the exclusion does not
ap ly to "product recall expenses"
res !ling from :
(1) Fai l ure of any products to
accomplish their intended purpose :
(2) Breach of warranties of fitness,
quality, durabi l ity or performance ;
(3) Loss of customer approval , or any
cost incurred to regain customer
approval ;
(4) Redistribution or replacement of
"your product" which has been
recalled by like products or
substitutes ;
(5) Caprice or whim of the i nsured ;
(6) A condition likely to cause loss of
wh ich any insured knew or had
reason to know at the inception of
this insurance;
<n Asbestos, includ ing loss, damage
or clean up resulting from asbestos
or asbestos containing materials; or
391 -1006 06 09
25 ,079
Includes copyr ighted material of Insurance Serv ic s Office, Inc. Page 3 of 5
(8) Recall of "your products" that have
no known or suspected defect
solely because a kn<:>wn or
suspected defect in another of
"your products" has been found.
b. Under SECTION II • LIABILITY, C. Who
Is An Insured, paragraph 4.c. is added
as follows:
c. "Bodily injury" or "property damage"
do not apply to "product recall
expense" arising out of any
withdrawal or recall that occurred
before you acquired or formed the
organization.
c. Under SECTION II -LIABILITY, E.
Liability and Medical Expense General
. Conditions, 2. Duties in the Event of
Occurrence, Offense, Claim or Suit,
paragraph e. Is added as follows:
e. You must see to it that the following
are done in the event of an actual or
anticipated "covered recall" that
may result In "product recall
expense":
(1) Give us prompt notice of any
discovery or notification that
"your product" must be
withdrawn or recalled. Include a
description of "your product"
and the reason for the
withdrawal or recall;
(2) Cease any further release,
shipment, consignment or any
other method of distribution of
like or similar products until it
has been determined that all
such products are free from
defects that could be a cause of
loss under this insurance .
d. Under SECTION II • LIABILITY, F.
Liability and Medical Expenses
Definitions, the following additional
definitions are added:
"Covered recall" means a recall made
necessary because you or a government
body has determined that a known or
suspected defect, deficiency,
inadequacy, or dangerous condition in
"your product" has resulted or will result
in "bodily injury'' or "property damage".
"Product recall expense(s)" means:
a. Necessary and reasonable expenses
for:
(1) Communications, including radio
or television announcements or
printed advertisements including
stationary, envelopes and
.postage;
(2) Shipping the recalled products
from any purchaser, distributor
or user to the place or places
designated by you;
(3) Remuneration paid to your
regular "employees" for
necessary overtime:
(4) Hiring additional persons, other
than your regular "employees";
(5) Expenses Incurred by
"employees" including
transportation and
accommodations;
(6) Expenses to rent additional
warehouse or storage space;
<n Disposal of ''your product", but
only· to the extent that specific
methods of destruction other
than those employed for trash
discarding or disposal are
required to avoid "bodily injury"
or "property damage" as a result
of such disposal,
you ,incur exclusively for the purpose
of r«::calling "your product"; and
b. Your lost profit resulting from such
"covered recall".
e, Under SECTION II • LIABILITY, D.
Liability ;and Medical Expenses Limits of
Insurance, the following is added:
5. The Limits of Insurance and rules
stated below fix the most that we
will ,pay under this Product Recall
Exp~nse Coverage.
(1) The Aggregate Limit is the most
that we will reimburse you for
the sum of all "product recall
expenses" Incurred for all
';'product recall expenses"
Initiated during the policy period .
(2) The Occurrence Limit shown on
the Summary of Coverages is
the most we will pay in
connection with any one defect
or deficiency.
(a) All "product recall
expenses" in connection
with substantially the same
general harmful condition
wlll be deemed to arise out
of the same defect or
deficiency and considered
one "occurrence".
391-1006 06 09
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Includes copyrighted material of Insurance Services Office, Inc. Page 4 of 5
(b) Any amount reimbursed
for "product recall
expenses " in connection
with any one "occurrence"
. will reduce the amount of
the Aggregate Limit
available for
reimbursement of "product
recall expenses" in
connection w ith any other
defect or deficiency.
(c) If the Aggregate Lim it has
been reduced by
reimbursement of "product
recall expenses" to an
amount that Is less than
the Occurrence Lim it, the
remaining Aggregate. Limit
is the most that wlll be
available for
reimbursement of "product
recall expenses" in
connection with any other
defect or defic iency.
6. A deductible of $500 applies per
each "Occurrence".
9. Unintentional Failure to Disclose Hazards
Under SECTION II • LIABILITY, E. Liability and
Medical Expenses General Conditions,
paragraph 6. is added as follows :
6. Representations
We will not disclaim coverage under this
Coverage Form If you fail to disclose all
hazards existing as of the inception date of
the policy provided such failure is not
Intention al .
10. Unintentional Failure to Notify
Under SECTION II -LIABILITY, E. Liability and
Medical Expenses General Conditions, 2. Duties
in the Event of Occurrence, Offense, Claim or
Suit, paragraph f. i s added as follows:
f. Your rights afforded under th i s Coverage
Form shall not be prejudiced If you fail to g ive
us notice of an "occurrence", offense. c l a i m
or "suit", solely due to your reasonable and
documented belief that the "bodily i njury" or
"property damage" is not covered under this
Policy.
391-1006 06 09
25,08 1
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/&\, Hanover . ~ Jnsuranc1:: Group -
OD4 A636297 2301022
Page 5 of 5
~}2 H,~,~~Y:;!f,
THIS ENDORSE ME NT CHA NGES TH E POLICY. PLEA SE REA D IT CAREFU LLY.
BUSINESSOWNERS LIABILITY SPECIAL BROADENING
ENDORSEMENT
This endorsement modifies insurance provided under the following :
BUSINESSOWNERS COVERAGE FORM
SUMMARY OF COVERAGES
1. Additional Insured by Contract, Agreement or Permit
2. Additional Insured -Broad Form Vendors
3 . Alienated Premises
4 . Bodily Injury Redefined
Limits Page
1
2
2
2
5. Broad Form Property Damage -Borrowed Equ ipment , Customers 2
Goods and Use of Elevators
6 . Incidental Malpractice (Employed Nurses , EMT's and Paramedics) 3
7 . Personal and Advert ising Injury-Broad Form
8 . Product Recall Expense
9 . Unintentional Failure to Disclose Hazards
10. Unintentional Failure to Notify
$25 ,000 Occurrence
$50,000 Aggregate
3
3
5
5
This endorsement amends coverages provided under the Businessowners Coverage Form through new
coverages and broader coverage grants . Th is coverage is subject to the provisions applicable to the
Businessowners Coverage Form , except as provided below.
1. Additional Insured by Contract,
Agreement or Permit
Under Section II -Liability C. Who Is An
Insured, Paragraph 5 . is added as follows :
5. Any person or organization with whom
you agreed, because of a written
contract , written agreement or permit to
provide insurance, is an insured , but
only with respect to:
a. "Your work " for the additional
insured(s) at the location designated
in the contract , agreement or permit;
or
b. Facilities owned or used by you .
This insurance applies on a primary
basis if that is required by the written
contract , written agreement or permit.
This provision does not apply:
a. Unless the written contract or written
agreement has been executed or
permit has been issued prior to the
"bodily injury" , "property damage " or
"personal and advertising injury";
b. To any person or organization
included as an insured by an
endorsement issued by us and
made part of this Policy ;
c. To any person or organization
included as an insured under Item 2
of th is endorsement ;
d. To any lessor of equipment:
(1) After the equipment lease
expires ; or
(2) If the "bodily injury", "property
damage " or "personal and
advertising injury" arises out of
the sole negligence of the lessor;
or
e. To any:
(1) Owners or other interests from
whom land has been leased
which takes place after the
lease for that land expires ; or
Includes cop yrighted material of Insurance Services Offi ce , In c ., 1997,2 001
3 9 1-1006 (7/02) Page 1 of 5
(2) Managers or lessors of
premises if:
(a) The occurrence takes pla ce
after you cease to be a
tenant in that premises ; or
(b) The "bodi ly injury ", "prope rty
damage " or "personal and
advertising injury" arises out
of structural alterations , ne w
construction or demol ition
operations performed by or
on behalf of the manager or
lessor .
2. Additional Insured -Broad Form Vendors
Under Section II -Liability C. Who Is An
Insured, paragraph 6 . is added as follows :
6 . Any person or organization with whom
you agreed, because of a written
contract or w ritten agreement to provide
insurance, but only w ith respect to
"bodily injury " or "property damage "
arising out of "your products " which are
distributed or sold in the regular course
of the vendor 's business .
This provision does not apply to:
a. "Bodily injury" or "property damage "
for which the vendor is obligated to
pay damages by reason of the
assumption of liability in a contract
or agreement. This exclusion does
not apply to liability for damages
that the vendor would have in the
absence of the contract or
agreement ;
b. Any express warranty unauthorized
by you ;
c . Any phys ical or chemical change in
the product made intentionally by
the vendor;
d. Repackaging , unless unpacked
solely for the purpose of inspection ,
demonstration , testing , or the
substitution of parts under
instruction from the manufacturer,
and then repackaged in the original
container;
e. Any failure to make such inspection ,
adjustments , tests or servicing as
the vendor has agreed to make or
normally undertakes to make in the
usual course of business in
connection w ith the sale of the
product;
~~H,~!!~Y!f,
f. Demonstration , installation ,
servicing or repair operations
performed at the vendor's premises
in connection with the sale of the
product; or
g. Products which , after distribution or
sale by you , have been labeled or
relabeled or used as a container ,
part or ingred ient of any thing or
substance by or for the vendor .
This insurance does not apply to any
insured person or organization , from
whom you have acquired such products ,
or any ingredient , part or container ,
entering into , accompanying or
containing such products .
3. Alienated Premises
Under Section II -Liability B. Exclusions,
paragraph 1.k.(2) is replaced in its entirety
with the following :
(2) Premises you sell , give away or
abandon , if the "property damage " arises
out of any part of those premises and
occurred from hazards that were kno w n
by you , or should have reasonably been
known by you , at the time the property
was transferred or abandoned .
4. Bodily Injury Redefined
Under Section II -Liability F. Liability and
Medical Expenses Definitions, definition 4 .
is replaced in its entirety by the fol lowing :
4. "Bodily injury " means bodily injury ,
sickness or disease sustained by a
person , this includes mental anguish ,
mental injury shock , fright or death
resulting from such bodily injury ,
sickness or disease.
5. Broad Form Property Damage
Borrowed Equipment, Customers Goods,
Use of Elevators
a. Under Section II Liability B.
Exclusions, paragraph 1.k. the
following is added :
Paragraph (4) does not app ly to
"property damage " to borrowed
equipment while at a jobsite and not
being used to perform operations .
Paragraph (3), ·(4) and (6) do not apply
to "property damage " to "customers
goods " while on your premises nor to
the use of elevators .
Includes cop yr ighted material of Insurance Services Office , In c., 1997 ,2001
391 -1 006 (7/02) Page 2 of5
b. Under Section II -Liability F. Liability
and Medical Expenses Definitions,
definition 25. is added as follo ws:
25. "customers goods " means property
of your customer on your premises
for the purpose of being :
a. worked on ; or
b. used in your manufacturing
process .
c . The insurance afforded under this
provision is excess over any other valid
and collectible property insurance
(including deductible) available to the
insured w hether primary, excess ,
contingent or on any other basis .
6. Incidental Malpractice Employed
Nurses, EMT's and Paramedics
Under Section II -Liability C. Who Is An
Insured, paragraph 2.a.(1 )(d) does not
apply to a nurse , emergency medical
technician or paramedic employed by you if
you are not engaged in the business or
occupation of providing medical ,
paramedical, surg ical , dental , x-ray or
nursing services .
7. Personal and Advertising Injury -Broad
Form
Under Section II -Liability F. Liability
and Medical Expenses Definitions,
definition 16, paragraph h. is added as
follows :
h. Discrimination or humiliation (unless
insurance thereof is prohibited by law)
that results in injury to the feelings or
reputation of a natural person, but only if
such discrimination or humiliation is :
(1) Not done intentionally by or at the
direction of:
(a) Theinsured ;or
(b) Any officer of the corporation,
d irector , stockholder , partner or
member of the insured; and
(2) Not directly or indirectly related to an
"employee ", nor to the employment,
prospective employment or termination
of any person or persons by an
insured .
8 . Product Recall Expense
a. Under Sect ion II -Liability B.
Exclusions, Paragraph 1. o. is replaced
in its entirety by the following :
~_jl H,~t~~Y!r,
o. Recall of Products , Work or
Impaired Property
Damages claimed for any loss , cost
or expense incurred by you or
others for the loss of use
withdra w al , recall , inspection , repair :
repla cement , adjustment , removal
or disposal of:
(1) "Your product";
(2) "Your work "; or
(3) "Impaired property'';
If such product , work or property is
withdra w n or recalled from the
market or from use by any person or
organization because of a known or
suspected defect , deficiency ,
inadequacy or dangerous condition
in it , but this exclusion does not
apply to "product recall expenses "
that you incur for the "covered
recall " of "your product " The
exception to the exclusion does not
apply to "product recall expenses "
resulting from:
(1) Failure of any products to
accomplish their intended
purpose ;
(2) Breach of warranties of fitness ,
quality , durability or
performance ;
(3) Loss of customer approval , or
any cost incurred to regain
customer approval ;
(4) Redistribution or replacement
of "your product'' which has
been recalled by like products
or substitutes ;
(5) Caprice or whim of the insured ;
(6) A condition likely to cause loss
of which any insured knew or
had reason to know at the
inception of this insurance ;
(7) Asbestos , including loss ,
damage or clean up resulting
from asbestos or asbestos
containing materials ; or
(8) Recall of "your products " that
have no kno w n or suspected
defect solely because a known
or suspected defect in another
of "your products " has been
found.
Include s copyrighted mate rial of Insurance S ervi ces Offi ce , In c., 1997,2001
3 91-1006 (7/02) Page 3 of 5
b. Under Section II -Liability C. Who
Is An Insured, paragraph 4.c . is
added as follows :
c. "Bodily injury" or "property
damage " do not apply to
"product recall expense " arising
out of any withdrawal or recall
that occurred before you
acquired or formed the
organ ization .
c. Under Section II -Liability E.
Liability and Medical Expense
General Conditions, 2. Duties in
the Event of Occurrence, Offense,
Claim or Suit, paragraph e . is
added as follows :
e. You must see to it that the
following are done in the event
of an actual or anticipated
"covered recall " that may result
in "product recall expense ":
(1) Give us prompt notice of
any discovery or notification
that "your product" must be
withdrawn or recalled
Include a description of
"your product" and the
reason for the w ithdrawal or
recall ;
(2) Cease any further release ,
shipment , cons ignment or
any other method of
distribution of like or similar
products until it has been
determined that all such
products are free from
defects that could be a
cause of loss under this
insurance.
d. Under Section II -Liability F.
Liability and Medical Expenses
Definitions, definition 26 and 27 are
added as follows:
26. "Covered recall " means a recall
made necessary because you
or a government body has
determined that a known or
suspected defect, deficiency ,
inadequacy , or dangerous
condition in "your product " has
resulted or will result in "bodily
injury " or "property damage ".
27. "Product recall expense (s)"
means :
~~ H,~,f.!~~r,
a. Necessary and reasonable
expenses for :
(1) Communications ,
including radio or
television
announcements or
printed advertisements
including stationary ,
envelopes and postage ;
(2) Shipping the recalled
products from any
purchaser , distributor or
user to the place or
places designated by
you ;
(3) Remuneration paid to
your regular
"employees " for
necessary overtime ;
(4) Hiring additional
persons , other than
your regular
"employees ";
(5) Expenses incurred by
"employees " including
transportation and
accommodations ;
(6) Expenses to rent
additional warehouse or
storage space ;
(7) Disposal of "your
product ", but only to the
extent that specific
methods of destruction
other than those
employed for trash
discarding or disposal
are required to avoid
"bodily injury" or
"property damage " as a
result of such disposal ;
You incur exclusively for the
purpose of recalling "your
product "' and
b. Your lost profit resulting
from such "covered recall ".
e. Under Section II -Liability D.
Liability and Medical Expenses
Limits of Insurance the following is
added :
5 . The Limits of Insurance and
rules stated below fix the most
that we will pay under this
Includes cop yr ighted material of Insurance Services Office, Inc ., 1997,2001
391-1006 (7/02) Page 4 of 5
391 -1006 (7/02)
Product Recall Expense
Coverage .
(1) The Aggregate Limit is the
most that we will reimburse
you for the sum of all
"product recall expenses "
incurred for all "product
recall expenses " initiated
during the policy period.
(2) The Occurrence Limit
shown on the Summary of
Coverages is the most we
will pay in connection with
any one defect or
deficiency.
(a) All "product recall
expenses" in
connection w ith
substantially the same
general harmful
condition w ill be
deemed to arise out of
the same defect or
deficiency and
considered one
"occurrence ".
(b) Any amount
reimbursed for
"product recall
expenses'' in
connection with any
one "occurrence" w ill
reduce the amount of
the Aggregate Limit
available for
reimbursement of
"product recall
expenses" in
connection with any
other defect or
deficiency.
(c) If the Aggregate Limit
has been reduced by
reimbursement of
"product recall
expenses" to an
amount that is less
than the Occurrence
Limit, the remaining
Aggregate Limit is the
most that will be
available for
reimbursement of
"product recall
expenses " in
connection with any
~Ji. H,~!!~Y!f,
other defect or
defic iency .
6. A deductible of $500 applies per
each "Occurrence".
9. Unintentional Failure to Disclose Hazards
Under Section II -Liability E. Liability and
Medical Expenses General Conditions,
paragraph 6. Is added :
6. Representations
We will not disclaim coverage under this
Coverage Form if you fail to disclose all
hazards existing as of the inception date
of the policy provided such failure is not
intentional.
10. Unintentional Failure to Notify
Under Section II -E. Liability and Medical
Expenses General Conditions, 2. Duties
in the Event of Occurrence, Offense,
Claim or Suit, paragraph f. is added as
follows:
f . Your rights afforded under this Coverage
Form shall not be prejudiced if you fail to
give us notice of an "occurrence ", offense ,
claim or "suit ", solely due to your
reasonable and documented belief that
the "bodily injury " or "property damage " is
not covered under this Policy.
Includes copyrighted material of Insurance Services Offi ce, Inc., 1997,2001
Page 5 of5
I. Premiums
1. The first Named Insured shown in the
Declarations:
a. Is responsible for the payment of all
premiums; and
b. Will be the payee for any return
premiums we pay.
2. The premium shown in the Declarations was
com puled based on rates in effect at the
time the policy was issued. On each
renewal, continuation or anniversary of the
effective date of this policy, we will compute
the premium in accordance with our rates
and rules then in effect.
3. With our consent, you may continue this
policy in force by paying a continuation
premium for each successive one-year
period. The premium must be :
a. Paid to us prior to the anniversary date;
and
b. Determined in accordance with
Paragraph 2. above .
Our forms then in effect will apply. If you do
not pay the continuation premium, this
policy will expire on the first anniversary
date that we have not received the
premium.
4. Undeclared exposures or change in your
business operation, acquisition or use of
locations may occur during the policy period
that are not shown in the Declarations . If so ,
we may require an additional premium . That
premium will be determined in accordance
with our rates and rules then in effect.
J. Premium Audit
1. This policy is subject to audit if a premium
designated as an advance premium is
shown in the Declarations. We will compute
the final premium due when we determine
your actual exposures.
2. Premium shown in this policy as advance
premium is a deposit premium only. At the
close of each audit period we will compute
the earned premium for that period and
send notice to the first Named Insured . The
due date for audit premiums is the date
shown as the due date on the bill . If the sum
of the advance and audit premiums paid for
the pol icy period is greater than the earned
premium, we will return the excess to the
first Named Insured .
3. The first Named Insured must keep records
of the information we need for premium
computation, and send us copies at such
times as we may request.
K. Transfer of Rights of Recovery Against Others to
Us
1. Applicable to SECTION I • PROPERTY
Coverage:
If any person or organization to or for whom
we make payment under this policy has
rights to recover damages from another,
those rights are transferred to us to the
extent of our payment. That person or
organization must do everything necessary
to secure our rights and must do nothing
after loss to impair them . But you may
waive your rights against another party in
writing:
a. Prior to a loss to your Covered Property.
b. After a loss to your Covered Property
only if, at time of loss, that party is one
of the following :
(1) Someone insured by this insurance;
(2) A business firm:
(a) Owned or controlled by you; or
(b) That owns or controls you; or
(3) Your tenant.
You may also accept the usual bills of lading
or shipping receipts limiting the liability of
carriers.
This will not restrict your insurance .
2. Applicable to SECTION II • LIABILITY
Coverage:
If the insured has rights to recover all or
part of any payment we have made under
this coverage part, those rights are
transferred to us . The insured must do
nothing after loss to impair them. At our
request. the insured will bring "suit" or
transfer those rights to us and help us
enforce them. This condition does not apply
to Medical Expenses Coverage.
L. Transfer of Your Rights and Duties Under This
Policy
Your rights and duties under this policy may not
be transferred without our written consent
except in the case of death of an individual
Named Insured . If you die, your rights and
duties will be transferred to your legal
representative but only while acting within the
scope of duties as your legal representative.
Until your legal representative is appointed,
anyone having proper temporary custody of
your property will have your rights and duties
but only with respect to that property.
391-1003 06 09
22 ,572
Includes copyrighted material of Insurance Services
Office , Inc . with its permission
Page 66 of 66
"2-0 l 7 -5 I 3
AGREEMENT BETWEEN THE CITY OF CUPERTINO AND
ACTION RESEARCH FOR CONSULTANT SERVICES FOR COMMUNITY
BASED SOCIAL MARKETING SUPPORT
THIS AGREEMENT, for reference dated April 11, 2017 , is by and between CITY
OF CUPERTINO, a municipal corporation (hereinafter referred to as "City"), and Action
Research (California S-corporation) whose address is 3630 Ocean Ranch Boulevard
Oceanside, CA 92056 (hereinafter referred to as "Consultant"), and is made with reference
to the following :
RECITALS:
A. City is a municipal corporation duly organized and validly existin g under
the laws of the State of California with the power to carry on its business as it is now
being conducted under the Constitution and the statutes of the State of California and
the Cupertino Municipal Code .
B. Consultant is specially trained , experienced and competent to perform
the special services of community based social marketing to help foster participation in
sustainable actions and new programs aimed at reducing greenhouse gas emissions in the
residential sector which will be required by this Agreement; and
C. Consultant possesses the skill , experience, ability, background ,
certification and knowledge to provide the services described in this Agreement on
the terms and conditions described herein.
D. City and Consu ltant desire to enter into an agreement
for upon the terms and conditions herein.
NOW, THEREFORE, it is mutually agreed by and between the undersigned
patiies as follows:
1. TERM:
The term of this Agreement shall commence on April 24, 2017, and shall
terminate on April 24, 2018 unless terminated earlier as set forth herein.
2 . SERVICES TO BE PERFORMED:
Consultant shall perform each and every service set fotih in Exhibit "A" which is
attached hereto and incorporated herein by this reference.
3. COMPENSATION TO CONSULTANT:
Consultant shall be compensated for services performed pursuant to this
Agreement in the amount not to exceed one hundred and forty thousand dollars
($140,000), as set fotth in Exhibit "B" which is attached hereto and incorporated
herein by this reference. Payment shall be made by checks drawn on the treasury of
the City, to be taken from the general fund.
4. TIME IS OF THE ESSENCE:
Consultant and City agre e that tim e is of th e e ss e nce regarding the performance of
this Agreement.
5. STANDARD OF CARE:
Consultant agrees to perform all services hereunder in a manner commensurate
with the prevailing standards of like professionals in the San Francisco Bay Area and
agrees that all services shall be performed by qualified and experienced personnel who
are not employed by the City nor have any contractual relationship with City.
6. INDEPENDENT PARTIES:
City and Consultant intend that the relationship between them created by this
Agreement is that of employer-independent contractor. The manner and means of
conducting the work are under the control of Consultant, except to the extent they are
limited by statute, rule or regulation and the express terms of this Agreement. No civil
service status or other right of employment will be acquired by virtue of Consultant's
services. None of the benefits provided by City to its employees, including but not
limited to, unemployment insurance, workers' compensation plans, vacation and sick
leave are available from City to Consultant, its employees or agents. Deductions shall
not be made for any state or federal taxes, FICA payments, PERS payments, or other
purposes normally associated with an employer-employee relationship from any fees
due Consultant. Payments of the above items, if required, are the responsibility of
Consultant.
6. IMMIGRATION REFORM AND CONTROL ACT <IRCA}:
-----Consultant-assumes any and all-r:esponsibility-for-verifying-the identit-y
and employment authorization of all of his/her employees performing work
hereunder, pursuant to all applicable IRCA or other federal, or state mies and
regulations.
Consultant shall indemnify and hold City harmless from and against any loss, damage,
liability, costs or expenses arising from any noncompliance of this provision by
Consultant.
7. NON-DISCRIMINATION:
Consistent with City's policy that harassment and discrimination are
unacceptable employer/employee conduct, Consultant agrees that harassment or
discrimination directed toward a job applicant, a City employee, or a citizen by
Consultant or Consultant's employee or subcontractor on the basis of race, religious
creed, color, national origin, ancestry, handicap, disability, marital status, pregnancy,
sex, age, or sexual orientation will not be tolerated. Consultant agrees that any and all
violations of this provision shall constitute a material breach of this Agreement.
8. HOLD HARMLESS:
Consultant shall, to the fullest extent allowed by law, with respect to all
services performed in connection with the Agreement, indemnify, defend, and
hold harmless the City and its officers, officials, agents, employees and
volunteers from and against any and all liability, claims, actions, causes of action
or demands whatsoever against any of them, including any injury to or death of
any person or damage to property or other liability of any nature, whether
physical, emotional, consequential or otherwise, arising out, pertaining to, or
related to the performance of this Agreement by Consultant or Consultant's
employees, officers, officials, agents or independent contractors. Such costs and
expenses shall include reasonable attorneys ' fees of counsel of City 's choice ,
expert fees and all other costs and fees of litigation.
9. INSURANCE:
On or before the commencement of the term of this Agreement, Consultant
shall furnish City with certificates showing the type, amount, class of operations
covered , effective dates and dates of expiration of insurance coverage in compliance
with paragraphs 9A, B, C , D and E . Such certificates, which do not limit Consultant's
indemnification, shall also contain s ubstantially the following statement: "Should any
of the above insurance covered by this certificate be canceled or coverage reduced
before the expiration date thereof, the insurer affording coverage shall provide thirty
(30) days' advance written notice to t he City of Cupertino by certified mail , Attention:
City Manager." It is agreed that Consultant shall maintain in force at all times during
the performance of this Agreement all appropriate coverage of insurance required by
this Agreement with an insurance company that is acceptable to City and licensed to
do insurance business in the State of California. Endorsements naming the City as
additional insured shall be submitted with the insurance certificates.
A. COVERAGE:
Consultant shall maintain the following in s urance coverage:
__ W Workers' Compensation :
Statutory coverage as required by the State of California .
(2) Liability:
(3)
Commercial general liability coverage in the following
minimum limits:
Bodily Injury : $500 ,000
each occurrence
$1 ,000 ,000
aggregate -all other
Property Damage: $ I 00 ,000 each occurrence
$250,000 aggregate
If submitted , combined single limit policy with aggregate limits in
the amounts of $1 ,000 ,000 will be considered equivalent to the
required minimum limits shown above.
Automotive:
Comprehensive automotive liability coverage in the following
minimum limits:
Bodily Injury :
Property Damage:
$500,000 each occurrence
$ I 00 ,000 each occurrence
or
Combined Single Limit: $500,000 each occurrence
(4) Professional Liability :
Professional liability insurance which includes coverage for the
professional acts , errors and omissions of Consultant in the amount
of at least $1 ,000 ,000 .
B. SUBROGATION WAIVER:
Consultant agree s that in the event of loss due to an y of the perils for which
he /she has agreed to provide comprehensive general and automotive liability insurance ,
Consultant shall look solely to his/her insurance for recovery. Consultant hereby g rants
to City, on behalf of an y in s urer providin g compre hen s ive g en e ral and automotive
liability insurance to either Consultant or City with respect to the services of Consultant
herein , a waiver of any right to subrogation which any such insurer of said Consultant
may acquire against City by virtue of the payment of any loss under such insurance.
C. FAILURE TO SECURE:
If Consultant at any time during the term hereof should fail to secure or maintain
the foregoing insurance , City shall be permitted to obtain such insurance in the
Consultant's name or as an agent of the Consultant and shall be compensated by the
Consultant for the costs of the insurance premiums at the maximum rate permitted by law
and computed from the date written notice is received that the premiums have not been
paid.
D . ADDITIONAL INSURED:
City, its City Council , boards and commissions , officers, employees and
volunteers shall be named as an additional insured under all insurance coverages, except
any professional liability insurance, required by this Agreement. The naming of an
additional insured shall not affect any recovery to which such additional insured would
be entitled under this policy if not named as such additional insured. An additional
insured named herein shall not be held liable for any premium , deductible portion of any
loss , or expense of any nature on this policy or any extension thereof. Any other
insurance held by an additional insured shall not be required to contribute anything
toward any loss or expense covered by the insurance provided by this policy.
E. SUFFICIENCY OF INSURANCE:
The insurance limits required by City are not represented as being sufficient to
protect Consultant. Consultant is advised to confer with Consultant's insurance broker to
determine a equate coverage for Consultant.
10. CONFLICT OF INTEREST:
Consultant warrants that it is not a conflict of interest for Consultant to perform
the services required by this Agreement. Consultant may be required to fill out a conflict
of interest form if the services provided under this Agreement require Consultant to make
certain governmental decisions or serve in a staff capacity as defined in Title 2 , Division
6, Section 18700 of the California Code of Regulations.
11 . PROHIBITION AGAINST TRANSFERS:
Consultant shall not assign , sublease, hypothecate, or transfer this Agreement, or
any interest therein , directly or indirectly, by operation of law or otherwise, without prior
written consent of City. Any attempt to do so without said consent shall be null and void,
and any assignee , sublessee, hypothecate or transferee shall acquire no right or interest by
reason of such attempted assignment, hypothecation or transfer . However, claims for
money by Consultant from City under this Agreement may be assigned to a bank, trust
company or other financial institution without prior written consent. Written notice of
such assignment shall be promptly furnished to City by Consultant.
The sale , assignment, transfer or other disposition of any of the issued and
outstanding capital stock of Consultant, or of the interest of any general partner or joint
venturer or syndicate member or cotenant, if Consultant is a partnership or joint venture
or syndicate or cotenancy, which shall result in changing the control of Consultant, shall
be construed as an assignment of this Agreement. Control mean s fifty percent (50%) or
more of the voting power of the corporation.
12 . SUBCONTRACTOR APPROVAL:
Unless prior written consent from City is obtained , only those people and
subcontractors whose names and resumes are attached to this Agreement shall be used in
th e performance of thi s Agreement.
In the event that Consultant employs s ubcontractors, such subcontractors shall be
required to furnish proof of workers' compensation insurance and shall also be required to
carry general, automobile and professional liability insurance in reasonable conformity to
the insurance carried by Consultant. In addition, any work or services subcontracted
hereunder shall be subject to each provision of this Agreement.
13. PERMITS AND LICENSES:
Consultant, at his/her sole expense, shall obtain and maintain during the term of
this Agreement, all appropriate permits , certificates and licenses including, but not
limited to , a City Business License, that may be required in connection with the
performance of services hereunder.
14. REPORTS:
A. Each and every report, draft, work product, map, record and other
document, hereinafter collectively referred to as "Report", reproduced, prepared or
caused to be prepared by Consultant pursuant to or in connection with this Agreement,
shall be the exclusive prope11y of City. Consultant shall not copyright any Report
required by this Agreement and shall execute appropriate documents to assign to City
the copyright to Repo11s created pursuant to this Agreement. Any Report, information
and data acquired or required by this Agreement shall become the property of City, and
all publication rights are reserved to City. Consultant may retain a copy of any report
furnished to the City pursuant to thi s Agreement.
B . All Re orts re ared by Consultant may be used by City in execution or ---
implementation of:
(])
(2)
(3)
The original Project for which Consultant was hired ;
Completion of the original Project by others;
Subsequent additions to the original project; and/or
(4) Other City projects as appropriate.
C. Consultant shall, at such time and in such form as City may require,
furnish reports concerning the status of services required under this Agreement.
D. All Reports required to be provided by this Agreement shall be printed on
recycled paper. All Reports shall be copied on both sides of the paper except for one
original, which shall be single sided.
E . No Report, information or other data given to or prepared or assembled by
Consultant pursuant to this Agreement shall be made available to any individual or
organization by Consultant without prior approval by City.
15. RECORDS:
Consultant shall maintain complete and accurate records with respect to sales,
costs, expenses, receipts and other such information required by City that relate to the
performance of services under this Agreement.
Consultant shall maintain adequate records of services provided in sufficient
detail to permit an evaluation of services. All such records shall be maintained in
accordance with generally accepted accounting principles and shall be clearly identified
and readily accessible. Consultant shall provide free access to such books and records to
the representatives of City or its designees at all proper times, and gives City the right to
examine and audit same, and to make transcripts therefrom as necessary, and to allow·
inspection of all work, data, documents, proceedings and activities related to this
Agreement. Such records , together with suppo11ing documents , shall be kept separate
from other documents and records and shall be maintained for a period of three (3) years
after receipt of final payment.
If s upplemental examination or audit of the records is necessary due to concerns
raised by City's preliminary examination or audit of records , and the City's supplemental
examination or audit of the records discloses a failure to adhere to appropriate internal
financial controls, or other breach of contract or failure to act in good faith, then
Consultant shall reimburse City for all reasonable costs and expenses associated with the
supplemental examination or audit.
16. NOTICES:
All notices , demands , requests or approvals to be given under this Agreement
shall be given in writing and conclusively shall be deemed served when delivered
personally or on the second business day after the deposit thereof in the United States
Mail , postage prepaid, registered or certified , addressed as hereinafter
provided.
All notices , demands, requests , or approvals from Consultant to City shall be
addressed to City at:
City of Cupertino
I 0300 Torre Ave.
Cupertino CA 95014
Attention: Misty Mersich
All notices , demands , requests, or approvals from City to Consultant shall be
addressed to Consultant at:
-Action Research
3630 Ocean Ranch Boulevard
Oceanside, CA 92056
Attention: Lori Large
17. TERMINATION:
In the event Consultant fails or refuses to perform any of the provisions hereof at
the time and in the manner required hereunder, Consultant shall be deemed in default in
the performance of this Agreement. If such default is not cured within within the time
specified after receipt by Consultant from City of written notice of default, specifying
the nature of such default and the steps necessary to cure such default , City may
terminate the Agreement forthw ith by giving to the Consultant written notice thereof.
City shall have the option, at its sole discretion and without cause , of terminating
this Agreement by giving seven (7) days' prior written notice to Consultant as provided
herein. Upon termination of this Agreement, each party shall pay to the other party that
portion of compensation specified in this Agreement that is earned and unpaid prior to the
effective date of termination.
18. COMPLIANCES:
Consultant shall comply with all state or federal laws and all ordinances , rules and
regulations enacted or issued by City.
19. CONFLICT OF LAW :
This Agreement shall be interpreted under, and enforced by the laws of the State
of California excepting any choice of law rules which may direct the application of laws
of another jurisdiction. The Agreement and obligations of the parties are subject to all
valid laws , orders, rules, and regulations of the authorities havin g jurisdiction over this
Agreement (or the successors of those authorities.)
Any s uits brou g ht pursuant to this Agreement sha ll be filed with the courts of the
County of Santa Clara, State of California .
20. ADVERTISEMENT:
Consultant shall not post, exhibit, display or allow to be posted , exhibited ,
displayed any signs, advertising, show bills , lithographs , posters or cards of any kind
pe1iaining to the services performed under this Agreement unless prior written approval
has been secured from City to do otherwise.
21. WAIVER:
A waiver by City of any breach of an y term , covenant, or condition contained
herein shall not be deemed to be a waiver of any subsequent breach of the same or any
other term , covenant, or condition contained herein , whether of the same or a different
character.
22. INTEGRATED CONTRACT:
This Agreement represents the full and complete understanding of every kind or
nature whatsoever between the parties hereto , and all preliminary negotiations and
agreements of whatsoever kind or nature are merged herein. No verbal agreement or
implied covenant shall be held to vary the provisions hereof. Any modification of this
Agreement will be effective only by written execution signed by both City and
Consultant.
22. INSERTED PROVISIONS :
Each provision and clause required by law to be inse1ied into the Agreement shall
be deemed to be enacted herein , and the Agreement shall be read and e nforced as though
each were included herein. If through mi stake or otherwi se , an y s uch provision is not
inserted or is not correctly inserted , the Agreement s hall be ame nded to make such
insertion on application by either party.
23. CAPTIONS;
The captions in this Agreement are for convenience onl y, are not a part of the
Agreement and in no way affect, limit or amplify the terms or provisions of this
Agreement.
IN WITNESS WH EREOF , the parties have caused the Agreement to be executed .
CONSULTANT
Action Research
By ~
Tit1eC'1 7-6
Date 4 -12 -I']
CITY OF CUPERTINO R:::raL--
By David Brandt
Title City Manager
Date _________ _
RECOMMENDED FOR APPROVAL:
·~i ~v
By : Misty M~sich
Title: Sustainability Manager
APPROVED AS TO FORM:
Wj *' City Attorne
ATTEST:
~~ f3 r" City Clerk
Exhibit A-Scope of Work
x action SPARKING BEHAVIOR CHANGES FOR GOOD
R E S E A R C H
A: Transmittal Letter
Organizational Structure and Business Type
Action Research is a California S-Corporation. We are a professional-and consulting-services company.
Background
Action Research is a research and market i ng firm that specializes in the application of social science
research to outreach programs that promote clean, healthy, and sustainable communities . Since its
founding in 2001 , Action Research has gained international attention as a pioneer in developing
effective community-based social market i ng (CBSM) programs . We have a global clientele that includes
dozens of governmental agencies, non-profit organizations, and private companies who are seeking to
promote sustainability. Our clients include the Cities of Oceanside, Palo Alto, San Diego, San Jose , and
Sunnyvale, the Counties of Alameda and San Diego , the American Forest Foundation , Keep America
Beautiful, the New York State Research and Development Authority, and the Urban Sustainability
Directors Network.
Our work has been highlighted through numerous press releases , presentations and publications
including recognition in the 2011 book, Social Marketing to Protect the Environment: What Works. All of
our senior staff members have graduate-level degrees in the behavioral sciences , with extensive
expe r ience in survey and sampling methods, strategy development and resea rch designs .
Action Research is not a traditional marketing firm . We are dedicated to ensuring clean , healthy, and
sustainable communities for future generations and achieving this goal means affecting positive
behavior change in our communities , workplaces, and environments . Traditional marketing companies
aim to get consumers to purchase one product over another-to switch brands of toothpaste or laundry
detergent. But selling sustainable behaviors, such as pollution prevention, requires a different approach
because the desired behaviors are often more difficult, more expensive, or less desirable than
alternatives. At Action Research, we offer an innovative set of behavioral solutions that motivate people
to take action by creating a bridge between the academic communities and marketing professionals.
Qualifications
Our senior staff members are recognized experts in the development and implementation of CBSM
projects and each have published key research on the topic in scientific journals, books, and manuals .
Most recently, our President Jennifer Tabanico and Project Manager Joey Schmitt contributed a chapter
on behavior-change strategies to the Handbook of Persuasion and Social Marketing (Tabanico , J.,
Schmitt, J., & Schultz , P. W ., 2014).
The current RFQ is directly in line with our company mission. For more than a decade we have worked
on numerous CBSM projects with a similar scope. We will leverage that experience to help the City of
Cupertino craft well -designed and effective programs to achieve reductions in greenhouse gas
emissions, energy use , water use, fuel use and cost savings for the City, community members, and
businesses.
For this work, we have also engaged the advisory services of Dr. Doug McKenzie-Mohr, founder of
CBSM and author of the seminal book on the topic . Action Research has collaborated with Dr. McKenzie -
Mohr for more than ten years . His participation at key milestones ensures that we are applying the
latest research and best practices involved in this dynamic approach .
To fully meet the services outlined in this RFQ, we have also engaged Gigantic Idea Studio. Gigantic Idea
Studio is a firm with extensive experience in the promotion of recycling, waste reduction, water
pollution-and litter-prevention programs, and has worked with both residential and business audiences.
Gigantic Idea Studio will support the creative development tasks (F) in the Scope of Services. Gigantic
Idea Studio translates behavior-change strategies into engaging creative concepts that maximize results.
Their clients include the Clean Water Program Alameda County, StopWaste, City of Oakland, City of Palo
Alto, City of Livermore, San Mateo County Used Oil Recycling Program, Alameda County Resource
Conservation District, and the Carpet America Recovery Effort.
To ensure inclusiveness, we have enlisted the services of lnterEthnica, a multicultural marketing and
public engagement firm. They excel in designing and implementing projects in over 50 languages,
including English , Arabic, Spanish, Chinese, Vietnamese, Korean, Tagalog, Farsi, and Russian. They will
ensure that program materials and elements are authentically designed for the intended audiences.
Primary Contact
Jennifer Tabanico, 760-722-4000, tabanico@actionresearch-inc.com
Location
The work for this project will be performed from our office in Oceanside, California.
3630 Ocean Ranch Boulevard ---
Oceanside, CA 92056
Confirmation of Standard Consultant Agreement
The Standard Consultant Agreement (Attachment A), including insurance requirements is acceptable
without modification, objections, or exceptions.
Signature of Authorized Representative
Jennifer Tabanico
action
R E S E A R C H
3630 Ocean Ranch Boulevard
Oceanside, CA 92056
Contact:
Jennifer Tabanico
760-722 -4000
tabanico@actionresearch-inc.com
Table of Contents
C: Project Approach ....................................................................................................................................................... 1
Introduction and Overview ....................................................................................................................... 1
Approach ................................................................................................................................................... 1
Specific Tasks, Including Organization and Staff Schedule ....................................................................... 2
Plan for Quality and Cost Control ............................................................................................................. 7
G. Consultant Staff Qualification s and Experience ........................................................................................................ 8
List of Key Personnel ................................................................................................................................. 8
Organizational Chart ............................................................................................................................... 11
H. Sub-consultants ....................................................................................................................................................... 12
McKenzie-Mohr & Associates ................................................................................................................. 12
Gigantic Idea Studio ................................................................................................................................ 12
lnterEthnica ............................................................................................................................................. 12
I: Similar Projects and References ............................................................................................................................... 13
#1-San Diego County Department of Public Works, Watershed Protection ........................................ 13
#2 -City of Sunnyvale, Environmental Services Department.. ............................................................... 14
References .............................................................................................................................................. 15
J: Disclosures ................................................................................................................................................................ 15
--Appendix-A: Biog rap hie s=.:: ........ :: .......................................................................................... :-: ........................... 16
Action Resea rch ...................................................................................................................................... 16
McKenzie-Mohr and Associates .............................................................................................................. 22
Gigantic Idea Studio ................................................................................................................................ 23
Appendi x B: Promotional Material s ............................................................................................................................. 26
City of Sunnyvale , Environmental Services Department ........................................................................ 26
City of Sunnyvale (continued) ................................................................................................................. 27
County of San Diego, Irrigation ............................................................................................................... 28
County of San Diego, Irrigation ............................................................................................................... 29
County of San Diego, Residential Inspections ......................................................................................... 30
County of San Diego , Residential Flyers .................................................................................................. 31
County of San Diego , Pet Waste Management.. ..................................................................................... 32
County of San Diego , Commercial Flyers ................................................................................................ 33
County of San Diego, Guidance Handbook ............................................................................................. 34
City of Encinitas, Residential Workshops ................................................................................................ 35
City of Fort Worth, Residential Recycling ............................................................................................... 36
Hawaii Energy .......................................................................................................................................... 37
Hawaii Energy (continued) ...................................................................................................................... 38
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On the following pages, you will find our technical proposal which includes the sections outlined in the
submittal requirements section of the RFQ: (C) Project Approach; (G) Consultant Staff Qualifications and
Experience (H) Sub-consultants, (I) Similar Projects and References, and (J) Disclosures . Per the submittal
requirements, the biographies and promotional materials are included at the end of this document in
appendices .
C: Project Approach
Our approach is designed to assist the City with fostering participation in sustainable actions in current
and new programs aimed at reducing greenhouse gas emissions.
Introduction and Overview
Action Research brings unparalleled experience in the application of community-based social marketing
(CBSM) along with a deep understanding of water-and energy-related behaviors. Since 2007 we have
worked with municipalities and non-profit agencies, including the City and County of San Diego, the City
of Sunnyvale, StopWaste (County of Alameda), Hawaii Energy, and the Urban Sustainability Directors
Network to apply CBSM specifically to behaviors impacting greenhouse gas emissions. Our work has
been highlighted in numerous press releases, presentations, and publications including in the 2011
book, Social Marketing to Protect the Environment: What Works.
CBSM has been demonstrated time and again to produce substantial and measurable changes in
behavior, and the approach is well suited to address the specific needs of programs aimed at reducing
greenhouse gases. Additionally, because the programs developed under this approach are piloted on a
small scale, the program can be refined as needed until there is documented evidence to show that the
program works before it is broadly implemented . This research-based approach can prevent spending
money on ineffective programs such as large traditional advertising campaigns or a social media
presence that do not lead to measurable behavior change.
Action Research understands the tasks outlined in the scope of services. Our technical proposal outlines
each step of the CBSM process, and includes a final plan for conducting water and energy programs over
a five-year period (Task E). The creative development (Task F), has been integrated into the strategy
identification and development (Task C).
Approach
Community-based social marketing (CBSM) has emerged as an effective alternative to traditional
education campaigns (McKenzie-Mohr, 1996; 1999; 2011; McKenzie-Mohr, Lee, Schultz, & Kotler, 2011;
Schultz & Tabanico, 2007). CBSM is based on research social science research demonstrating behavior
change is often most effectively achieved through initiatives delivered at the community level that focus
on removing barriers to an activity while simultaneously enhancing the activity's benefits . CBSM brings
together knowledge from the field of social marketing with a variety of behavior change "tools" drawn
from social psychology, environmental psychology, and other behavioral sciences.
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Action Research
Community-based social marketing involves five steps:
1. Select Target Behaviors
2. Identify Barriers & Benefits
3. Develop Strategy
4. Pilot Test Strategies
5. Implement Broadly & Evaluate
Specific Tasks, Including Organization and Staff Schedule
The initial evaluation phase includes in-person kick-off meetings with City staff, as well as identification
of target behaviors, and barriers and benefits research.
A successful community-based social marketing campaign must both (a) target behaviors that are linked
to the desired outcome or goal, and (b) target specific behaviors (e .g., set water heater to 120°) rather
than make broad appeals (e .g., be energy smart). Indeed, there are numerous individual behaviors that
community members could engage in to save water ana energy. As such, program planners must make
informed choices regarding which behaviors are most worthwhile to target . Action Research will work
with the City to develop a comprehensive list of water-and energy-reduction behaviors that could be
targeted through a multi-year program.
Task A. Market Research: This task is defined as data collection in order to identify sectors, audiences,
and behaviors. Jennifer Tabanico (President) and Lori Large (Director of Research Operations) will travel
to Cupertino to meet with staff, conduct an introductory briefing on CBSM, and begin the target
audience and behavior identification process . Target behaviors may vary by audience, so this step is
essential to identifying behaviors for a CBSM program that will result in the greatest impact and are
aligned with your goals and mission.
Task A.1. CBSM Briefing: The kick-off meetings will begin with a briefing on CBSM for management
teams and others who may be involved in the research process and ultimately, will have some
responsibility for delivering the programs. The purpose of the briefing is to build internal capacity
and support for the CBSM activities ensuring that leadership is equipped at the outset with an
understanding of process and the data gathering activities that will ultimately lead to program
elements. We will conduct a half-day interactive briefing session. This may consist of a single four-
hour session or a one-hour Executive Briefing followed by a more in-depth three-hour session for
those who will have more hands-on involvement with the program elements.
Task A.2. Identify Key Sectors and Audiences: Behavior selection is more focused and more
systematic if the process begins with identification of sectors, for example, the commercial or
residential sector. Focusing on audiences within sectors with water and energy uses will maximize
the potential for significant energy reductions . Recognition of potential differences will ensure that
the distinct audiences are included in the barrier and benefit research (Task B below). For example,
renters and homeowners may have varying attitudes toward and levels of investment in reducing
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water and energy use. Therefore, the barriers and benefits to engaging in the target behavior may
be different for each group.
Task A.3. Begin to Identify Behaviors within Audiences: After conclusion of the kick -off meeting we
will begin to develop a comprehensive list of individual-level behaviors that are associated with
water and energy savings . We will schedule two to three additional conference calls throughout this
process in order to issue a final list of water and energy -saving behaviors of interest .
We will work with the City to review and remove behaviors from the list that are of low interest or
do not have optimal potential for energy reduction (e.g ., low energy savings impact relative to
others on the list).
Behavior Selection by Penetration, Probability, Impact, and Applicability Analysis: There may be
literally hundreds of individual actions that could lead to water-and energy-savings. Efforts to
systematically prioritize these behaviors are essential to a successful campaign. Through careful analysis
of the penetration (i.e., the extent to which individuals are already engaged in the action), probability
(i.e., the difficulty of change), impact (i.e., the associated energy savings) of each behavior, and
applicability (the proportion of the target audience to which a behavior applies), we will provide the City
with a strategic framework for behavior-change initiatives going forward.
Task A.4. Review Existing Data: We will work with the City to obtain and review relevant reports
and data in order to gather technical data on potential impacts . We will also inventory the existing
knowledge base and identify any gaps or research needs .
Tasl<A.5-:-Conduct Research to Fill Knowledge Gaps (identified in Task A.6): We will conduct brief
surveys of residents in order to collect probability and/or penetration data . We will create rating
sheets that ask a few key questions of participants (i.e., current participation in behavior and/or
likelihood of engaging in the desired behavior.
Task A.6. Calculate Weights for Behaviors: We will work with the City in order prioritize the list of
behaviors based on data gathered on penetration, implementation rate , potential impact, and
applicability to various audiences . Behaviors with the highest weights have the best combination of
low penetration (i.e ., room to move), high probability (i .e., high likelihood for change), and impact
(i.e., water-or energy-savings potential). The formula is:
Weight= Impact * Implementation Rate * (!-Penetration) * Applicability
The table below displays an example of assigned scores and final weights for behaviors for residents.
Resident Behaviors Penetration Prob ability * Impact * Applicability
(Proportion) (0-10) (0-10) (Proportion) Weight
Replace incandescent bulbs w/LEDs
Run clothes washer when full
Run dishwasher when full
0.37
.85 c .91
7.21
8 .0
+9.32
~.08 ti lli 5 .05 3
=t 3 6 1
Turn off thermostat when on vacation .92 4 .21 4.6 .98 2.6
Note : *Ratings on a scale of O -10; (O=None ; lO=E xt remely)
Task A.7. Prioritize Behaviors Based on Weights: Behavior change campaigns are most successful
when they are focused on just a few, high impact behaviors rather than a laundry list of things
people could do. Using the calculated weights, we will collaborate with the City to select three to
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Action Research
five behaviors across two audiences for the next step in the CBSM process, barrier and benefit
research.
Task A Deliverables: In-person full day kick off meeting that includes a four-hour CBSM briefing session,
and working session to discuss sectors and their associated range of audiences and behaviors . Additional
conference calls that culminate in a full list of potential target behaviors. In addition, an Excel
spreadsheet with a comprehensive list of behaviors, associated target audience, potential water and
energy savings for each behavior (e.g., kWh savings), probability, penetration, applicability, final
calculated weights, and Tier 1 (priority) and Tier 2 (lower priority) behaviors .
Task A Staff: Jennifer Tabanico, Lori Large, Joey Schmitt (Action Research) and Doug McKenzie-Mohr
Task B. Barrier and Benefit Research: A barrier is anything that impedes an individual from engaging in
a particular behavior. Barriers can be either internal to the individual (i.e ., lack of motivation) or
external to the individual (i.e., high cost). Barriers to one -time behaviors (e.g., set water heater to 120°)
are likely to be different than repetitive behaviors (e.g., take showers of five-minutes or less). Barriers
to engaging in behaviors vary depending on the population, context, and behavior of interest. Barriers to
taking a particular action can also differ by demographic characteristics, cultural values, or other
population "segments ." Although this step adds some time and cost to the project, failure to properly
address identified barriers can result in the delivery of programs that have little or no impact.
Task B.1. Conduct Review of Literature and Technical Reports: Once behaviors are selected (Task
A), eur team will previde the City with a detailed methodology for-determining the barriers and
benefits to selected target behaviors. We will conduct a review of literature and appropriate
technical reports.
Task B.2. Conduct Focus Groups: We propose conducting focus groups with the target audiences
for whom there may not be reliable existing information . To fully understand the range of barriers
and benefits that may exist for a specific audience, we recommend conducting two groups with
residents who are engaging in the target behavior and two with residents who are not engaging in
the target behavior. By conducting two groups, we can have confidence in the data gathered (one
group may communicate more extreme views). Collecting information directly from the target
audience ensures that we are preparing future research efforts on the full range of correct barriers
rather than those we believe to be true for the audience . The focus groups will inform the
development of survey items for the quantitative research activity (Task B.3). Eight to twelve
participants will be recruited for each group. Groups will be conducted with residents who reside in
specific neighborhoods or share cultural or language characteristics relevant to the selected target
behaviors.
Task B.3. Conduct Surveys: We propose conducting postal mail or door-to-door surveys with 100 to
400 members of the target audience. The sample size is dependent upon the number of groups that
need to be analyzed. Although email delivered web surveys are convenient they typically have very
low response rates and since email addresses are not available for general populations, they are not
representative of residential groups. And, phone surveys, while appropriate for large regions, are
not cost-effective for targeted or neighborhood research efforts. To maximize response rates , we
will utilize innovative protocols, such as the Dillman Tailored Design Method, for delivering the mail
survey to the target audience . Using this method, we have had a lot of success generating
representative samples from residential audiences. We typically get response rates between 25%
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and 60%. For more complicated behaviors or surveys, we propose utilizing a door-to-door survey
method . An in-person survey will allow for complicated survey questions to be delivered accurately.
Task B Deliverables: Summary reports for each research activity.
Task B Staff: Lori Large, Jennifer Tabanico , Joey Schmitt, Sharon Danoff-Burg, Dani Ballard (Action
Research), lnterEthnica, and Doug McKenzie-Mohr
Task C. Strategy Identification and Development: Once data are gathered on barriers and benefits to
the target behaviors, we will develop techniques for removing the identified barriers and select
appropriate behavior change tools that will enhance motivation. Depending on the identified barriers,
the strategies will include vivid communications, specific messaging, as well as education, and efforts to
address any structural barriers that may exist . Our partner, Gigantic Idea Studio, will develop the
communications pieces needed for implementation of the CBSM strategies. Our partner, lnterEthnica,
will ensure relevancy and use of language is appropriate to the target audiences.
Task C.1. Utilize Research Outcomes to Address Barriers and Benefits: Although it is not possible to
say in advance exactly what barriers will exist for the target audiences, approaches based on CBSM
principles will be created to address each barrier and emphasize benefits of water and energy
reduction identified in the research. Based on our experience, these may include:
• Social Norms. Through signage, posters, and other means, communicate messages about
the social approval of the target behavior or the extent to which others are engaged .
• Prompts. Provide reminders to target audiences to engage in the water-and energy-
reduction behavior.
• Commitment. Personal appeals to engage in the water-and energy-reduction behavior.
Task C.2. Design outreach materials: We will design all outreach materials and messages. Specific
messages and design elements will reflect the benefits that emerge from the survey research
conducted with the target audiences for specific behaviors, and will be culturally relevant to the
target audience. The messages may also address internal barriers such as lack of knowledge or
misperceptions .
We will develop content and design for all collateral, including any social media and traditional
media, based on the strategy, and tailored for the each of the social media platforms and/or media
outlets identified in Task B.
Our creative approach includes a modern design look and feel, a clean uncluttered look with
minimal text if possible, and use of locally and culturally relevant imagery when warranted. We take
a visual approach with instructional information, to allow for ESL residents to gain maximum
understanding.
Task C.3. Produce outreach materials: We will produce all outreach materials needed for the pilot
projects.
Task C Deliverables: Outreach messages and materials for the defined number of pilot projects.
Staff for Task C: Lori Large, Jennifer Tabanico, Joey Schmitt, Sharon Danoff-Burg (Action Research); Doug
McKenzie-Mohr; and Lisa Duba, Meghan Kelly, and Nancy Roberts (Gigantic Idea Studio), lnterEthnica, as
appropriate
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Action Research
Task D. Design and Implement Pilots Using a Control Group: Following the CBSM approach, we will be
careful to pilot each strategy with a small portion of the population using (whenever possible) a control
group. Pilot testing allows us to determine the efficacy of specific programs and highlights areas where
changes need to be made before widespread implementation. Furthermore, this approach will allow us
to test several strategy elements against each other on a small scale, which is a useful way of identifying
the most cost-effective way of achieving behavior change over the long term . We recognize that return-
on-investment (ROI) is important. For example, if we found that a strategy which costs $1 per
household to deliver resulted in a 10% energy reduction and a strategy which costs $2 per household
results in a 12% energy reduction, we may choose to implement the $1 program as it could be deployed
to twice as many households. These metrics will allow the City to make educated choices about
delivering cost-effective and high-impact programs .
Task D.1. Identify Treatment and Control Groups: We will collaborate with the City to design pilot
projects. (The number of pilot projects will be determined by the City per available human and fiscal
resources). For the pilots, we propose an experimental design with a minimum sample size of at
least 100 in each pilot (i.e., SO participants in each treatment and SO participants in each control
group). In designing the pilots, we will collaborate with the City about how to evaluate pilot
outcomes, as evaluation metrics are dependent upon the selected behavior. By testing multiple
strategies, we will increase the likelihood of finding a successful approach.
Task D.2. Implement Treatments: We will create all implementation protocols. We will work with
the City to implement the pilot programs . We will provide all protocols, tracking documents, and
scripts.
Task D.3. Evaluate Program Effects: After implementation of the pilot programs we will evaluate the
results utilizing measures identified in Task D.l. Measures may include metering data, observations ,
or a variety of other indicators as appropriate .
Task D Deliverables: All implementation documents and protocols, and a comprehensive summary
report of the results of each pilot program with recommendations for widespread implementation .
Staff for Task D: Lori Large, Jennifer Tabanico, Joey Schmitt, Sharon Danoff-Burg, Dani Ballard (Action
Research), lnterEthnica, and Doug McKenzie-Mohr
Task E. Ongoing Evaluation: Strategies that have been demonstrated through pilot testing to be cost-
effective at changing behavior can be implemented more broadly. The strategies developed and pilot
tested using the CBSM framework can be packaged into turnkey strategies or toolkits that can be
applied more broadly to groups that share similar profiles of barriers and benefits to the target
behavior.
Task E Deliverable: We will provide recommendations for strategy adjustments and ongoing evaluation
of water-and energy-reduction programs.
Staff for Task E: Lori Large, Jennifer Tabanico, Joey Schmitt (Action Research) and Doug McKenzie-Mohr
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Task F. Program Design and Final Plan Development: Utilizing results from the three pilot programs we
will write a comprehensive multi-year program implementation plan that includes all program elements
(i.e., communications and outreach materials, protocols and tracking tools) and recommendations for
evaluation. This will include results from the behavior prioritization exercise and research activities as
these findings may be useful for future energy-savings programs .
Task F Deliverable: A comprehensive Five-Year Program Implementation Plan document and timeline .
Staff for Task F: Lori Large , Jennifer Tabanico, Joey Schmitt (Action Research)
Task G. Creative Development: Create development is integrated into Task C.
Plan for Quality and Cost Control
The President of Action Research reviews financial statements monthly to determine process and status
in fulfilling the mission of the organization, attaining goals and objectives established by the board of
directors , and make any necessary adjustments . In addition, we utilize tools we have created that allow
us to track our financial and human resources on a semi-monthly basis. We create dynamic project
plans and conduct regular meetings to hold ourselves accountable to timetables and deliverables.
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Action Research
G. Consultant Staff Qualifications and Experience
List of Key Personnel
The following list of key personnel will be dedicated to the project for the entire duration.
Name Title Role
Jennifer Tabanico President, Action Research Principle-In-Charge; CBSM Expertise
Qualifications/Experience
Ms . Tabanico has an M.A. in experimental psychology from California State University San Marcos.
She has 14 years of experience working directly with government agencies to develop, implement,
and evaluate community-based social marketing (CBSM) campaigns . She has completed projects with
a range of public and private clients. Ms . Tabanico has authored academic and technical publications
in the areas of environmental attitudes, social influence, and community-based social marketing. Her
work has been published in a variety of outlets including the Journal of Environmental Psychology,
Social Influence, Social Marketing Quarterly, and the Handbook on Household Hazardous Waste. Ms .
Tabanico has conducted dozens of CBSM trainings, presentations, and keynotes .. She has worked
with a wide range of organizations in the energy and water domains including the New York State
Energy Research and Development Authority, and the Urban Sustainability Directors Network (USON).
Lori Large
Qualifications/Experience
Director of Research
Operations, Action Research
Project Manager; overall project
direction and oversight
Ms. Large has an M.A. in sociology from California State University, Fullerton . Ms . Large has 20 years
of social and policy research experience. She has extensive experience in applied soc ial science with
an emphasis in survey research design and implementation. Ms. Large has directed dozens of
projects, and worked with public agencies and non-government organizations in the environment and
health. She has worked with a wide range of organizations including Build It Green, Cal Recycle, the
California Center for Sustainable Energy, the cities of Casper , Fort Worth , Olympia, and San Diego, the
Counties of King and Snohomish (WA), Alameda and San Diego (CA), Ducks Unlimited Canada, Keep
America Beautiful, the American Forest Foundation (AFF), the San Diego Association of Governments
(SAN DAG), and the Urban Sustainability Directors Network (USON).
Sharon Danoff-Burg
Qualifications/Experience
Research Analyst,
Action Research
Lead Staff; research design, sampling,
analyses, reporting, strategy
development
Dr. Danoff-Burg has a Ph.D. in clinical psychology from the University of Kansas . Dr. Danoff-Burg has
over 20 years of psychological research experience . She has published 48 scientific journal articles
and 13 scholarly book chapters. During her years as a tenured professor at the University at Albany,
State University of New York, Dr. Danoff-Burg received two awards for excellence in teaching . Prior to
joining Action Research, she was Program Director for the NIH -funded SDSU/UCSD Cancer Center
Comprehensive Partnership and a Research Fellow for New Knowledge Organization, Ltd . In addition
to being an accomplished social scientist and educator, Dr . Danoff-Burg is a skilled facilitator. She is
currently working projects for the American Forest Foundation , the City of Bowie, MD, and County of
Baltimore, MD, and the San Jose Department of Transportation.
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Joey Schmitt
Qualifications/Experience
Senior Project Manager,
Action Research
Lead Staff; project management,
research implementation, strategy
development
Mr. Schmitt has an M.A. in experimental psychology from California State University San Marcos. Mr.
Schmitt has extensive expertise in designing field experiments and four years of experience working in
a research environment. He has worked in both professional and academic positions conducting field
research in the areas of environmental attitudes, community outreach , and behavior change . He has
conducted extensive field research on energy and water conservation in the residential setting. He is
currently working on projects for San Diego County Public Works (Watershed Protection Program),
the City of Sunnyvale, and Sandia National Laboratories .
Kaitlin Phelps
Qualifications/Experience
Senior Project Manager,
Action Research
Lead Staff; project management,
research implementation, strategy
development
Ms. Phelps has an M.S. in natural resources and environment, from the School of Natural Resources
and Environment, at the University of Michigan . As a behavioral scientist, Ms . Phelps has focused on
improving the environment and creating sustainable communities through effective programming
that fosters voluntary behavior change . Her areas of expertise include strategies to change behavior,
program evaluation, and social science research. She has applied this expertise across a multitude of
environmental and sustainability topics, including recycling, composting, watershed stewardship, and
urban agriculture.
Dani Ballard
Qualifications/Experience
Research Associate
Action Research
Lead Staff; data collection and
management, quality control
Ms. Ballard has over fourteen years of work experience in a research environment. She is an expert in
the implementation of telephone and in-person surveys, and behavioral observation protocols . She is
especially talented at creating tracking systems and managing databases. Ms . Ballard has
demonstrated abilities to adhere to strict methodological protocols and a superior knowledge of
computer-based applications . She is currently working on projects the County of San Diego, the
American Forest Foundation, the City of Bowie, MD, and County of Baltimore, MD, and the San Jose
Department of Transportation .
Consultant, Consultant services at each milestone
McKenzie-Mohr and Associates in the CBSM process.
Doug McKenzie-Mohr
Qualifications/Experience
Dr. McKenzie-Mohr has a Ph .D. in psychology from the University of Waterloo. For over two decades
Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into
the design and delivery of community programs. He is the founder of community-based social
marketing and the author of three books on the topic. One of these books, "Fostering Sustainable
Behavior: An Introduction to Community-Based Social Marketing," has been recommended by Time
Magazine and become requisite reading for those who deliver programs to promote sustainable
behavior. Dr. McKenzie-Mohr has also co-authored the book Social Marketing to Protect the
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Action Research
Environment: What Works (2011). Dr. McKenzie -Mohr and Action Research regularly work together
to deliver thoughtful, high -quality research and marketing programs to clients .
Lisa Duba Principal, Gigantic Idea Studio Direct creative development tasks.
Qualifications/Experience
Ms. Duba has a B.F.A. in graphic design and photography from the University of Illinois at Urbana-
Champaign. As co-founder of Gigantic Idea Studio, her background in design, photography and
writing has shaped Gigantic's unique approach to environmental outreach. As a firm believer that
public education campaigns by government agencies should not be boring or staid, she has helped
her clients create memorable multi-touch outreach campaigns, fostered collaborative rebranding
efforts, designed interactive walk-through exhibits, and written video scripts , all to support
environmentally beneficial programs.
Meghan Kelly
Qualifications/Experience
Marketing/Creative Associate,
Gigantic Idea Studio
Assist with strategy and creative design
tasks.
Ms . Kelly has an M.S . in natural resources and environment, from the School of Natural Resources and
Environment, at the University of Michigan. Ms . Kelly specializes in research design and strategy, and
has worked with such organizations as the Alameda Countywide Clean Water Program, Carpet
America Recovery Effort, the Chesapeake Bay Trust, the City of Salinas, and Keep America Beautiful.
Meghan-has also given workshops and-presentations on behavior G-hange-and social mal"keting-for-the
California Association for Environmental & Outdoor Education, the North American Association for
Environmental Education, River Network, and Zero Waste Youth USA.
Nancy Roberts
Qualifications/Experience
Associate, Marketing and
Social Media, Gigantic Idea
Studio
Strategic recommendations on social
media and other distribution channels,
and evaluation metrics.
Ms . Roberts has an M.B.A. in sustainable enterprise from Dominican University of California . Ms.
Roberts has over 20 years of experience in marketing and public relations, communications and
project management for mission-driven organizations. She teaches, consults and presents on
sustainable communication and marketing strategies. She focuses on integrating social media and
digital metrics into organizations ' outreach plans . Her social media clients include Dominican
University of California, She's Geeky, The Natural Step and the San Francisco Opera. Ms. Roberts has
written countless blog posts focusing on progressive causes and is a GRI Certified Sustainability
Reporter.
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Organizational Chart
Organization and Staffing Chart
The Action Research organizational structure is presented in the graphic below. Lori Large will be the
main point of contact for the City representative on this project.
Doug McKenzie-Mohr
Action Research
Scientific Advisor
Joey Schmitt
Action Research
Project Manager
City Of Cupertino
Lori Large
Action Research
Research Operations Jennifer Tabanico
Action Research
President
Lisa Duba
Gigantic Idea Studio
Creative Director
Kaitlin Phelps
Action Research
Project Manager
1 Dani Ballard
Action Research
Data Management
Meghan Kelly
Gigantic Idea Studio
Associate
Nancy Roberts
Gigantic Idea Studio
Marketing and Social
Media
lnterEthnica
Multicultural
Translations
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Action Research
H. Sub-consultants
McKenzie-Mohr & Associates
We will be utilizing Doug McKenzie-Mohr of McKenzie -Mohr & Associates as a subcontractor. He is in
Victoria , BC, Canada . Doug McKenzie-Mohr is the founder of CBSM and author of Fostering Sustainable
Behavior: An Introduction to Community-Based Social Marketing.
Dr . McKenzie-Mohr works to incorporate scientific knowledge on behavior change into the design and
delivery of community programs. He has served as an advisor on numerous programs including several
government based initiatives developing and evaluating CBSM projects. Dr. McKenzie-Mohr will provide
exclusive insights on theoretical foundation for the CBSM projects developed under this contract. He will
ensure that best practices are implemented. Dr. McKenzie-Mohr has committed to the contract terms
and his resume is included in section two. Action Research and Dr. McKenzie-Mohr have experience
working together. Currently, we are working together with the National Fish and Wildlife Foundation to
expand the use of CBSM across a wide range of issues, including protecting shorebird species from
human disturbances .
Gigantic Idea Studio
We will be utilizing the creative expertise of Gigantic Idea Studio . They are a marketing agency in
Oakland, CA.
Gigantic Idea Studio is a firm with extensive experience in the promotion of recycling, waste reduction,
water pollution-and litter-prevention programs, and has worked with-both residential and 13usiness
audiences. The company combines proven behavior-change strategies with engaging creative concepts
to maximize results . Their clients include the Clean Water Program Alameda County, StopWaste, City of
Oakland, City of Palo Alto, City of Livermore , San Mateo County Used Oil Recycling Program , Alameda
County Resource Conservation District, and the Carpet America Recovery Effort. Action Research is
partnering with Gigantic Idea Studio to support the creative develop tasks .
We have partnered with Gigantic Idea Studio on previous research efforts for the City of Palo Alto and
the Clean Water Program (Alameda County), and are currently working together on the City of
Sunnyvale (Environmental Services Department) Behavior-Change Strategies project .
lnterEthnica
We will be utilizing the multicultural marketing experience of lnterEthnica. They are a multicultural
marketing, translation , and public engagement firm in San Francisco, CA.
For more than 10 years, lnterEthnica has created multicultural marketing and public engagement
campaigns designed to reach diverse populations throughout California . We excel in designing and
implementing projects in over 50 languages , including English, Arabic , Spanish , Chinese, Vietnamese,
Korean, Tagalog, Farsi, and Russian, and we are especially effect ive in reaching low income and Limited
English Proficient (LEP) audiences .
lnterEthnica has developed a unique Total Market Approach to help government agencies effectively
reach , clearly inform , actively engage, and encourage diverse communities to take action . Our approach
combines solid cultural research, grassroots and grasstops techniques, cultural adaptation, strong
copywriting, and creative design. We are leaders in ethnic media relations, capitalizing on our full-
service strength in ethnic media planning, buying, and public relations . This hybrid solution results in an
integrated marketing plan .
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I: Similar Projects and References
While we are based in San Diego County, we have experience working with a range of government, non-
governmental, for-and non -profit organizations across the world . The two projects highlighted here
highlight our CBSM expertise and ability to work with a number of stakeholders within a municipality.
#1-San Diego County Department of Public Works, Watershed Protection
Address: 5510 Overland Avenue , San Diego , CA 92101
Contact Person: Nicholas Del Valle Title: Environmental Scientist
E-mail Address: Nicholas .delvalle@sdcounty.ca .gov
Phone Number: (858) 692-7806
Summary: Action Research is contracted with the County of San Diego to utilize community -based social
marketing to conduct research, design , implement, and evaluate various programs aimed at preventing
stormwater pollution across a variety of behaviors and audiences. We have employed a variety of
research methods that include behavioral observations , intercept and in-person interviews with
residents, as well as in -person interviews with business owners.
Here is a list of projects we have completed in the past five years:
Commercial Projects
• Commercial and Industrial Outreach Mate r ials and Structural BMPs-research to inform the revision
of existing outreach materials and methods .
• Commercial, Industrial, Municipal, Residential Watershed Protection Handbook-revision of the
existing handbook to improve understanding by users .
Evaluation Projects
• Watershed Tests and Splash Lab -evaluation of ongoing watershed education programs for K-12
throughout the unincorporated areas of San Diego County.
Pet Waste Projects
• Large-Property Dog Owners -research, design , implementation, and evaluation of the Pao Points
program.
• General Public (Unincorporated Areas) -delivery of outreach materials to pet retailers and
veterinarians.
• Dog Waste Intervention in High-Priority Public Space -research , design, implementation and
evaluation.
• Manure Management Workshops to Horse Owners -research, design , and evaluation .
Residential Projects
• Over-Irrigation -research, design , implementation, and evaluation to reduce landscape water
runoff.
• Residential Door Hanger Pilot-tests of existing door hangers to increase clarity of the requested
actions and perceived trustworthiness of the source of the request.
• Lakeside Erosion -research to gauge resident understanding about local erosion issues and BMPs.
Fee and Contract Term: up to $197,000 annually, June 2011 to May 2017 , services have been provided
within budget and on time.
Relevance: We used the community-based social marketing approach in the residential and commercial
sectors across a wide array of behaviors .
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Action Research
#2 -City of Sunnyvale, Environmental Services Department
Address: P.O. Box 3707, Sunnyvale, CA 94088-3707
Contact Person: Karen Gissibl
Phone Number: (408) 730 -7277
Title: Senior Program Manager
E-mail address: kgissibl@sunnyvale.ca.gov
Summary: Action Research trained the City of Sunnyvale Environmental Services Department (ESD) on
the community-based social marketing process. After initial discussions, the City decided to focus on
two distinct areas within the ESD ; therefore, two groups were trained concurrently, the energy group
and the organics group. While the overarching goal for the city is reduction of greenhouse gas
emissions, each group had different means to achieve that goal. The energy group aimed to reduce
electricity and gas consumption among residents, and the organics group aimed to increase organics
recycling in commercial restaurants . The energy group project is summarized here .
The energy group project followed all five steps of the community-based social marketing process. We
started by identifying the target audience and developing a preliminary behavior list. The list was
refined through a review of the literature, interviews with energy experts, and a web survey to residents
of Sunnyvale. Our research resulted in 38 non -divisible end -state behaviors. Utilizing the behavior
prioritization equation, we created weights for each behavior and ranked them . We selected five of
the top weighted behaviors to gather barrier and benefit research on . To obtain barrier and benefit
data we conducted anothe r literature review, as well as intercept interviews with resident s.
---
Based on the barrier and benefit resea rch findings, we narrowed down our list of five behaviors to two,
reduce temperatures on water heaters and wash clothes in cold wate r. We then developed strategies to
reduce barriers and highlight benefits of the behaviors. Our strategies included an informational flyer,
prompts, and commitments .
We pilot tested the strategies using two delivery methods, in-person (489 households) and mail (537
households), against a control condition (844 households) that received no materials. An evaluation
survey revealed that both delivery methods were successful compared to the control group . When
asked what temperature was used to wash clothes, 60% of control households responded all or
mostly cold compared to 81% for the mail condition and 90% for the in-person condition. For
adjusting the temperature on water heaters to 120°, 5% reported doing so in the control condition
compared to 29% for the mail condition and 35% for the in-person condition.
Fee and Contract Term: $199 ,945 from December 2015 to present.
Relevance: We are using the community-based social marketing approach across a wide array of
behaviors with the objective to reduce greenhouse gas emissions.
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References
References are provided in chronological order, starting with the most recent.
City of San Jose, Department of Transportation (sub to CirclePoint) June 2016 -present
Address: 200 East Santa Clara Street, 8th Floor, San Jose, CA 95113-1905
Director:
Contact:
Phone:
Laura Stuchinsky
Laura Stuchinsky, Associate Transportation Specialist
(408) 975-3226
Email: laura.stuchinsky@sanjoseca.gov
Services: Research, program design, implementation, and evaluation of CBSM pilots to reduce
drive-alone car trips
Sunnyvale (City of) October 2015 -present
Address: P.O. Box 3707, Sunnyvale, CA 94088-3707
Director:
Contact:
Phone:
Email:
Karen Gissibl, Environmental Programs Manager
Karen Gissibl , Environmental Programs Manager
(408) 730-7277
kgissibl@sunnyvale.ca.gov
Services: CBSM training and guidance, research, program design, implementation, and
evaluation of CBSM food-waste and energy reduction pilots
San Diego (County of) June 2012 -present
Address: 5510 Overland Avenue, San Diego, CA 92101
Director:
Contact:
Phone:
Email:
Nicholas Del Valle, Environmental Scientist
Nicholas Del Valle, Environmental Scientist
(858) 692 -7806
nicholas.delvalle@sdcounty .ca .gov
Services: Research , program design, implementation, and evaluation of storm water pollution
prevention behaviors
StopWaste (County of Alameda) April 2015 -November 2016
Address: 1537 Webster St., Oakland, CA 94612
Director:
Contact:
Phone:
Email:
Services:
Wendi Sommers
Judi Ettlinger, Senior Program Manager
(510) 891-6506
jettlinger@stopwaste.org
Research, program design, implementation, and evaluation of CBSM pilots to reduce
disposal of organics in the trash bin
J: Disclosures
Action Research is not currently under any lawsuits or pending litigation . Neither Action Research nor
any of its officers are presently the target or subject of any investigation, accusation or charges by any
federal, State or local law enforcement, licensing or certification body.
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Action Research
Appendix A: Biographies
Action Research
Jennifer Tabanico, President
Qualifications
Ms. Tabanico has 14 years of experience working directly with
government agencies to develop, implement, and evaluate
community-based social marketing (CBSM) campaigns. She has
managed projects and maintained positive communications with a
range of public and private clients including American Forest
Foundation, Build it Green, the Oregon Coast Aquarium, I Love a
Clean San Diego, the Cities of Oceanside and San Diego, San Diego
County, the New York State Energy Research Development Authority
(NYSERDA), and the Urban Sustainability Directors Network (USDN). Ms. Tabanico has authored
academic and technical publications in the areas of environmental attitudes, social influence, and
community-based social marketing. Her work has been published in a variety of outlets including the
Journal of Environmental Psychology, Social Influence, Social Marketing Quarterly, and the Handbook on
Household Hazardous Waste. Jennifer has conducted dozens of CBSM trainings and presentations.
EDUCATION
• M.A. in Experimental Psychology, California State University San Marcos
• B.A. in Psychology, Minor in Criminology, California State University San Marcos
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
• National Fish and Wildlife Foundation: CBSM to address conservation issues across a wide range of
audiences.
• City of Sunnyvale, CA: CBSM to increase commercial organics recycling and reduce residential
energy use.
• Hawaii Energy: CBSM to reduce residential energy consumption.
• County of San Diego Watershed Protection Program: CBSM across a variety of audiences and
behaviors: (1) pet waste studies , (2) over-irrigation , and (3) youth litter behavior studies.
• City of San Diego, Think Blue: Storm water pollution prevention programs .
• Sandia National Laboratories: CBSM to reduce work place energy consumption.
• City of Oceanside, CA: CBSM to reduce residential water runoff.
• New York State Energy Research and Development Authority (NYSERDA): CBSM focused on energy
conservation .
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Lori Large, Director of Research
Qualifications
Ms. Large has 20 years of social and policy research experience .
She has extensive experience in the area of applied social science
with an emphasis in survey research design and implementation .
Ms. Large has directed dozens of projects, and worked with public
agencies and non-government organizations in the area of the
environment and health. She has worked with Build It Green, Cal
Recycle, the California Center for Sustainable Energy, the cities of
Casper, Fort Worth, Olympia, and San Diego, the Counties of King
and Snohomish (WA), Alameda and San Diego (CA), Ducks Unlimited Canada, Keep America Beautiful,
the American Forest Foundation (AFF), the San Diego Association of Governments (SAN DAG), and the
Urban Sustainability Directors Network (USDN).
EDUCATION
• M.A. in Sociology, California State University, Fullerton
• B.A. in Sociology, California State University, Fullerton
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
Ms. Large is responsible for directing research design and implementation, as well as data analysis and
reporting for a variety orbehavior-change projects.
• City of Sunnyvale, CA: CBSM to increase commercial organics recycling and reduce residential
energy use.
• StopWaste (County of Alameda, CA): CBSM to improve residential organic recycling rates .
• City of Fort Worth, TX: CBSM to improve residential recycling rates .
• Waste Management, King and Snohomish Counties, WA (subcontract to C+C): Market research in
the WUTC Areas of King and Snohomish Counties to increase residential recycling rates .
• Sandia National Laboratories: CBSM to reduce work place energy consumption .
• City of Oceanside, CA: CBSM to reduce residential water runoff.
• Hawaii Energy : CBSM to reduce energy consumption .
• Center for Sustainable Energy: CBSM to encourage retired military personnel to engage in energy-
efficiency home improvements.
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Action Research
Burg is a skilled facilitator.
EDUCATION
Sharon Danoff-Burg, Market Research Analyst
Qualifications
Dr . Danoff-Burg has over 20 years of psychological research
experience . She has published 48 scientific journal articles and 13
scholarly book chapters . During her years as a tenured professor at
the University at Albany, State University of New York, Dr. Danoff-
Burg received two awards for excellence in teaching. Prior to joining
Action Research , she was Program Director for the NIH-funded
SDSU/UCSD Cancer Center Comprehensive Partnership and a
Research Fellow for New Knowledge Organization, Ltd . In addition
to being an accomplished social scientist and educator, Dr. Danoff-
• Ph.D. in Clinical Psychology (specialization in Health Psychology), University of Kansas
• M.A. in Clinical Psychology (specialization i n Health Psychology), University of Kansas
• B.A. in Anthropology and Psychology, University of Michigan, Ann Arbor
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
• City of Sunnyvale, CA: CBSM to increase commercial organics recycling and reduce residential
energy use.
• Baltimore County, MD: Environmental education and outreach focused on reducing litter and pet
waste pollution in target watersheds.
• City of Bowie, MD: Social marketing to foster tree planting and tree maintenance behaviors.
• City of San Jose, CA Transportation: CBSM to encourage residents to use active and sustainable
modes of travel.
• City of San Jose, CA Water Board: Evaluation of the implementation of high -accuracy water meters
for residential customers .
• San Diego County Stormwater Division: CBSM to reduce over-irrigation .
• Hawaii Energy: CBSM to reduce residential energy consumption .
• San Diego Metropolitan Transit System: Surveying of mobile phone users in the transit population
to identify barriers to using a smart phone and an MTS fare app.
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Joey Schmitt, Project Manager
Qualifications
Mr. Schmitt has extensive expertise in designing field experiments
and four years of experience working in a research environment. He
has worked in both professional and academic positions where he
has conducted field research in the areas of environmental attitudes,
community outreach, and behavior change. He has conducted
extensive field research on energy and water conservation in the
residential setting. He is currently working on projects for San Diego
County Public Works (Watershed Protection Program), the City of
Sunnyvale, and Sandia National Laboratories .
EDUCATION
• M.A. in Experimental Psychology, California State University, San Marcos
• B.A. in Psychology, Illinois Wesleyan
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
• StopWaste (County of Alameda, CA): CBSM to improve residential organic recycling rates.
• Sandia National Laboratories: CBSM to reduce work place energy consumption.
• City of Oceanside, CA: CBSM to reduce residential water runoff.
---
• Hawaii Energy : CBSM to reduce energy consumption.
• County of San Diego Stormwater Division: CBSM across a variety of audiences and behaviors : (1)
pet waste studies, (2) over-irrigation, and (3) youth litter behavior studies.
• City of Sunnyvale, Environmental Services Department: CBSM to reduce residential energy and gas
consumption.
• Keep America Beautiful: CBSM to increase workplace recycling.
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Action Research
stewardship, and urban agriculture.
EDUCATION
Kaitlin Phelps, Senior Project Manager
Qualifications
As a behavioral scientist, Ms . Phelps has focused on improving
the environment and creating sustainable communities through
effective programming that fosters voluntary behavior change.
Her areas of expertise include strategies to change behavior,
program evaluation, and social science research. She has applied
this expertise across a multitude of environmental and
sustainability topics, including recycling, composting, watershed
• M .A. in Natural Resources & Environment: Behavior, Education , & Communication, University of
Michigan
• B.A. in Environmental Science , Social Sciences, Washington University in St Louis:
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
• New York State Energy Research and Development Authority (NYSERDA): CBSM focused on energy
conservation.
• StopWaste (County of Alameda, CA): CBSM to improve residential organic recycling rates .
• Sandia National Laboratories : CBSM to reduce work place energy consumption .
• City of Sunnyvale, Environmental Services Department: CBSM to reduce residential energy and gas
consumption .
• Keep America Beautiful: CBSM to increase workplace recycling.
• Baltimore County, MD: Environmental education and outreach focused on reducing litter and pet
waste pollution in target watersheds .
• City of Bowie, MD: Social marketing to foster tree planting and tree maintenance behaviors.
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EDUCATION
Dani Ballard, Senior Research Assistant
Qualifications
Ms . Ballard has over fourteen years of work experience in a research
environment. She is an expert in the implementation of telephone
and in-person surveys , and behavioral observation protocols. She is
especially talented at creating tracking systems and managing
databases . Ms. Ballard has demonstrated abilities to adhere to strict
methodological protocols and a superior knowledge of computer-
based applications.
• A.A. in Computer Science, Parks College , CO
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
• City of Sunnyvale, CA: CBSM to increase commercial organics recycling and reduce residential
energy use .
• StopWaste (County of Alameda, CA): CBSM to increase residential organics recycling rates.
• City of Palo Alto, CA: CBSM to increase residential organics recycling rates.
• City of Fort Worth, TX: CBSM to improve residential recycling rates.
• Waste Management, King and Snohomish Counties, WA (subcontract to C+C): Market research in
the WUTC Areas of King and Snohomish Counties to increase residential recycling rates .
• Center for Sustainable Energy: CBSM to increase residential energy efficiency in San Diego County.
• City of San Diego, Think Blue: Storm water pollution prevention programs.
• County of San Diego Regional Storm Water Division: CBSM across a variety of audiences and
behaviors: (1) pet waste studies , (2) over-irrigation , and (3) youth litter behavior studies .
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Action Research
McKenzie-Mohr and Associates
Doug McKenzie-Mohr, Scientific Advisor
Qualifications
For over two decades Dr. McKenzie-Mohr has been working to
incorporate scientific knowledge on behavior change into the design
and delivery of community programs. He is the founder of
community-based social marketing and the author of three books on
the topic. One of these books, "Fostering Sustainable Behavior: An
Introduction to Community-Based Social Marketing," has been
recommended by Time Magazine and become requisite reading for
those who deliver programs to promote sustainable behavior. Dr. McKenzie-Mohr has also co-authored
the book Social Marketing to Protect the Environment: What Works (2011).
He has worked internationally with a diverse array of agencies, assisting them in identifying the barriers
to behavior change and in developing and evaluating community-based social marketing initiatives to
overcome these barriers . He has served as an advisor for Canada's public education efforts on climate
change, as the coordinator of the international organization, "Holis: The Society for a Sustainable
Future," and as a member of Canada's National Round Table on the Environment and the Economy. His
work has been featured in the New York Times and he has been awarded the Canadian Psychological
Association's "Psychologists for Social Responsibility Research and Social Action Award," and the
"Society for the Psychological Study of Social Issues Public Advocacy Fellowship ." He is a former
Professor of Psychology at St. Thomas University where he co-coordinated the Environment and Society
program.
EDUCATION
• Ph.D. University of Waterloo
• M.A. Un ive rs ity of Waterloo
• B.A. Honours, University of Manitoba (First Class Honours)
SELECTED COMMUNITY-BASED SOCIAL MARKETING EXPERIENCE
• Hawaii Energy, Commercial Energy Conservation CBSM Pilot
• Efficiency Nova Scotia, Residential Energy Conservation CBSM Pilot
• Audubon, North Carolina shoreline nesting CBSM strategies
• Ontario Ministry of Natural Resources, Species at Risk Program
• Agriculture and Agri-food Canada, Reducing farm watershed impacts
• Monterey Bay Aquarium, Advisor Seafood Watch Program
• Southwest Florida Water Management District, CBSM watershed protection strategies
• County of San Diego, CBSM Watershed Protection training
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Gigantic Idea Studio
Lisa Duba, Principal
Qualifications
Lisa co -founded Gigantic Idea Studio in 2002 with the vision to create an
agency that delivers outstanding creative services grounded in proven
behavior change and marketing strategy. Her background in design ,
photography and writing has shaped Gigantic's unique approach to
environmental outreach . As a firm believer that public education
campaigns by government agencies should not be boring or staid , she
has helped he r clients create memorable multi-touch outreach
campaigns, fostered collaborative rebranding efforts, designed
interactive walk-through exhibits, and written video scripts, all to
support environmentally beneficial programs . Lisa has also worked with private companies to create
marketing materials for recycled products .
EDUCATION
• B.F.A., Graphic Design and Photography, University of Illinois at Urbana-Champaign
• Advanced Training in Community-Based Social Marketing, 2015
SELECTED PROJECT EXPERIENCE
• Clean Water Program Alameda County: Program Branding . Facilitated and directed the creation of
a brand for the Clean Water Program , a group comprising 17 member agencies in Alameda County ,
using survey data, intercept interviews and focus group testing. The brand has served as foundation
for the creation of program collate ral, advertising campaigns, social media , exhibits, and
promotional items on stormwater pollution prevention topics .
• City of Oakland: Brand Development. Developed a new brand for Oakland Recycles that uses real
local residents , their testimonials and photos taken in recognizable Oakland locations. Included a
city staff stakeholder engagement workshop to develop the creative strategy. Directed a brand
launch campaign to notify customers of a change in service contracts , including video, on line and
transit advertising, new program brochures , labels and e-blasts.
• City of Livermore: Research and Outreach. Development of a focused campaign (pizza box
composting) based on survey data and lid-flipping results . Campaign included a video , movie theater
advertising, pizza box labels, a giveaway/raffle and photo contest. Results show small improvements
in correct behavior and improvement in message recall/knowledge .
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Action Research
Meghan Kelly, Marketing/Creative Associate
Qualifications
Meghan is Founder and Principal of Green Motivate, an organization that
assists public, non-profit, and for-profit organizations in designing,
implementing, and evaluating outreach programs with a goal of
environmentally responsible behavior change. Meghan specializes in
research design and strategy, and has worked with such organizations as
the Alameda Countywide Clean Water Program, Carpet America Recovery
Effort, the Chesapeake Bay Trust, the City of Salinas, and Keep America
Beautiful. Meghan has also given workshops and presentations on
behavior change and social marketing for the California Association for Environmental & Outdoor
Education, the North American Association for Environmental Education , River Network, and Zero Waste
Youth USA.
EDUCATION
• M.S ., Natural Resources and Environment (Behavior, Education, and Communication), School of
Natural Resources and Environment, University of Michigan
• B.S., Animal Science, Minors in Biology and Wildlife Conservation, University of Delaware
SELECTED PROJECT EXPERIENCE
• City of Salinas: Litter in the Parks. Developing a community-based social marketing pilot program for
the City of Salinas, California focused on reducing littering in city parks . Designed observational
research protocol and tools, conducted and analyzed observational research, and developed an
intercept survey instrument. Currently designing a pilot intervention plan and research protocol for
evaluation of the campaign.
• Carpet America Recovery Effort (CARE): California Carpet Stewardship Program Assessment.
Assessed the status of Carpet America Recovery Effort's carpet recycling program in California.
Conducted secondary research, developed and conducted stakeholder interviews, and analyzed
research findings and results.
• Chesapeake Bay Trust: Watershed Outreach Professionals' Behavior Change Practices, Challenges
and Needs. Researched and analyzed watershed professionals' outreach programs to inform the
development of an environmental behavior change grant program. Produced two tools, a guide to
behavior change strategies and a rapid assessment tool , to assist with developing and assessing
effective behavior change programs.
24 I Page
Nancy Roberts, Associate, Marketing and Social Media
Qualifications
Nancy has over 20 years of experience in marketing and public relations,
communications and project management for mission -driven organizations.
She teaches, consults and presents on sustainable communication and
marketing strategies. She joined Gigantic in 2011 and focuses integrating
social media and digital metrics into organizations ' outreach plans. Her social
media clients include Dominican University of California, She 's Geeky, The
Natural Step and the San Francisco Opera . Nancy has written countless blog
posts focusing on progressive causes and is a GRI Certified Sustainability
Reporter.
EDUCATION
• M.B.A. in Sustainable Enterprise from Dominican University of California
• M.A. in French Literature, from George Washington University
• B.A. in History (with Honors, Phi Beta Kappa) from George Washington University
SELECTED PROJECT EXPERIENCE
• City of Oakland: Residential Recycling Campaign Strategy, Content and Social Media . Developed
on line media plan, led the development of email marketing for Oakland Recycles; Guided necessary
changes to web pages and web analytics to improve evaluation of web visits; Developed social
media guidelines for posting on city and partner organization social media channels.
• Carpet America Recovery Effort (CARE): California Carpet Stewardship Program Assessment
Marketing Strategy. Assessed the status of Carpet America Recovery Effort's carpet recycling
program in California; Directed the development of and conducted stakeholder interviews; Analyzed
research findings and results ; Recommended strategies for improving communications with CARE's
key stakeholders; Assisted with conference presentations and annual report; Designed webinars and
stakeholder workshops with carpet retailers, Cal Recycle, recycling processors and manufacturers.
25 I Page
Action Research
Appendix B: Promotional Materials
City of Sunnyvale, Environmental Services Department
This is a program fly e r used for a residential audience to encourage use of cold water washing practices
and setting the water heater to 120°.
Su nnyvale, Join Your Neighbors &
Avoid Wasting Energy In Yo ur Home
If your water heater dial ha s other
markings, set it as follows :
Set your water heater to 120°F
At 120°F, water is still hot enough for
household uses like bathing or cooking.1
Water heating is usua lly a home's second largest
expense-you ca n sa ve up to $60' ea c h year.'
If your wat er hea t er dial does not have temperatures
marked, here's how to adjust it correctly:
Measure the t empera t ure o f your wa t er on your
tap's hottest setting .
If it is higher than 120 °F, lower the dia l and t es t
again in a few hours:-
Once you reach 120 °F, mark t he dial pos ition
w ith a ma rker.
51 % of Sunnyvale Residents Have Already
0 Set Their Water Heater to 120°F4
Wash clothes in cold water
90% of the energy used to wash a load of
laundry goes to heating the water.1
According to most cl o th ing makers , cold water
cleans all laund r y (even w h i t es and bedding).
By washing in co ld water, each household can :
Save $249 a year'. and;
• Avo id the release of CO, emissions eq uivalent t o
82 gal lons of gasoline .3
6 3 % of Sunnyvale Residents Regularly
0 Wash Their Clothes In Cold Water•
408.730.7717 I gree n @sunnyv ale.ca .gov I w w w.energ i ze.in sunnyvale.com
26 I Page
'Assuming default setting of 140°F ; 1 U .S. Dept. of Energy,~ Ur ban Susta1nab1l1 ty Directors Network,
l S1erra Cl ub, U.S. Envi ronmental Protection Agency; "Su,,nyvale res ident survey
-,
ENERGIZE
SUNNYVALE
•1·in( rlll'1f! «.t}W
City of Sunnyvale (continued}
These are the prompts that accompanied the cold-wate r wa sh and hot water heater flyer. The outreach
was conducted by mail and doo r-to-door.
~ )
EN.ERGIZE-
SUNNYVALE .~ ...
120°
J
0
0
N ...
0 .. ...
G) .. ,a
G)
.c ...
G) .. ;
ENERGIZE
S,J' NYVAc£ --~,.,,._ip,
27 I Page
Action Research
County of San Diego, Irrigation
Flyers and hang tags to encou rage chec king broken and misaligned sp r inkle rs. The behavior was
associated with mowing the lawn . The outreach was conducted in a neighborhood where residents now
their own lawns .
Flyer
I You Might Not Know.
Check While You Mow.
Look For Broken And Mlullo-1 Sprlnklera
~rve Save ·r· Have A Healthy
Water Money Green Lawn
EYeryou Wants A Healthy LaWD.
A recent su,vey of San Diego County 1-'<lenta
tl'low~ !hat most people care et>oUt sa"1n&
money, conserving water, and compl)'tn& with
county laws rcprdlng ntet runoff , BrOKen and
mi.&H&ned sp,lnklars cen pr...-.nt fflktenlt
from echle-Jint~ goalt,
To http YoU ,emember, It i. 1 ,&oo<110u 1.0
choek for 0tok0n and mlUl!g~ sprlnklets ~
turnln& on )'DU' sprinklcn aftef )'DU mow.
Healthy Lawn
a.di .................... ........,.....,,__ . ...................
c,da ......... .. ...,. .......... . ·------....................... ....................
La.II ............ ,..
___ ., ................... c,aa.,.., ........ ,,_ ---c... .......... ,.
flxln& SOOnk!.,1111rilt 91'\fUre Uwtt watM maanl .-' ~
~, lawn CSO.n't &et wasted or end up __ ~"' • Stonmntlr Hatline
In your ,:uU•r. The water In your tu«.r <lrt!rui
stral&ht Into etot'-1, ~-and Ule ocetn. ~
carry1n& poOl.rtanta It piCq; up alOn& the way.
C.tu!01
lf)OU ,-.~Olwo.'d liM
addiUonal i'lfonnl6on. cal UWOOl.lnty
stormwatet hOUIM at 1-88Ml48-0IOO or
Mnllll uaat~nty.ca.p.
lloportAawra-w-
ro r191)1t a stotrnw1U1 'lk,q,lion,
can the County Stormqte, l'ICICflne at
t-88&84&0800 01 llO onh to
_...P,oflCI.QMnWat«.«&9ncl did!
·~po,t F'o'IUUon· on tN ltft-Nncl ~
Hang tag to be placed on lawnmowe r (front and back) -delivered door-to-door to residents.
You Might Not Know.
Check While You Mow.
Look For Broken And Mlsallgned Sprinklers
28 I Page
Stormwater Hotline
1-888-846-0800
For more information or to report
a violation ca ll or go onllne to
www.RethlnkWaterUse.org
Tips For A Healthy Lawn
Check for broken and mlaallped sprinklers
atter you mow.
Water your lawn in short cycles to allow water
to absorb into the soil.
Water early In the mornlne or late In the
evenin& when temperatures are cooler.
' Learn how much water your lawn actually
needs by observing an entire watering cycle or
by consulting a free online waterln& calculator.
County of San Diego, Irrigation
Reminders to water on correct days depending on even or odd house number.
A recent survey tound that most San Diego County
resi den t s are doing t he right thing by watering their yards
for less than 10 minutes. Excess water that runs otf of
yards and into the st reets, gutters, an d storm drains in
San Diego Count y Is not treate d and carries pollutants
direc t ly t o our local creeks, rivers, and t he ocean .
We're here to help!
The Count y of Sa n Diego Wa tershed Protection
Progra m supports residents in preventing
po ll ution. To he lp you protect our water quality,
here a re the wa tering guidelines for the
Vis t a Irriga t ion Dis t rict .
water: be t ween s pm& 8am 10 minute s or less per zone
even addresses sat + wed
• • • >--To verify current w at e ring d ays and t im es-, - -
•.,'·.: -··... call Vista Irri gation Distri ct at 760-597-3120. ··· ·1· ··· C ontact us for more information
1·888-846-0800
email : watersheds@'sdcount y.ca.gov
www.sdcounty.ca.gov/dpw/watershed s.html
A recen t survey found t hat most San Diego Cou nty
re sident s are doing the right t hing by wa t er ing their yards
for less than 10 minutes. Excess wa t er tha t r uns off of
yards and into the streets, gutters, and storm d rains in
San Diego County Is not treated and carries poll utants
d irect ly to our local c reeks, rivers, and the ocean.
We're here to help!
The County of San Diego Wa tershe d Protectio n
Pro gram suppQrts residents in preventing
pollution. To help you protect our water quality,
here are the watering guidelines for the
Vista Irrigation District.
water: b et ween 8 pm&Bam 10 min utes or less per zone
odd addresses sun + th u
• • • H o Virrlfyc:urre-nrwaterlngdaysarnn1mes;-
•.,'·.: .-·... call Vista Irrig at ion Dis t rict at 760-597-3120. ·· · ·f · · ·· Contact us for more information
1·888-846-0800
email: watersheds@s dcounty.ca.gov
www.sdcounty.ca .gov/dpw/watersheds.html
ThanJ.: you for doing your µMt to prot1..·ct our w.1fc,v.rt1y:.'
29 I Page
Action Research
County of San Diego, Residential Inspections
Left, County of San Diego (BEFORE) and , right, (AFTER) door hangers for inspectors to leave with
residents.
Help Protect
Our Water!!
County of San Diego staff noticed
the following pollutant(s) spilled or
dumped Into a storm drai n or
watercourse in your neighborhood:
How can you help?
D Wash Water -Drtm, washing machin
water to th, _, w r or septic aystem
Q Litter -Place tr h contain rs out only on
c aon day nd p conta,oers covmed
0 Pet Wasta -f>icJ< up I wa a and
,t ,nro tho trash
Vard Waste -Recycle yard w:i t by
compo ng t away l rom ar
lleh!cl..autGa.-F'CY ~ oo
aoo repair leaks
Solvents I Degreasers -U less-toxic
all matrves and shop r g
Pesticides I Fenlllzers -Use 1h m
sparing and avOld me ·\'<di , ng
D Dirt/ Gravel -Cover or benn oct<p l&S
Home Repair Waste -Cl n la ex p t
bru he ,n a bucket; sweep up
con tructJon do prompUy
Others:
Thank you for doing your part
to keep our water clean!
For more rnrormahon or o report an tit al
d,schar , call th Stormwater Helf ne·
at: 1 csss) 846-osoo
_.. -Or visit our ebs,
www .sdcou nty ,c::a .qov/dpw /watersheg s
@\ Recycf,ng, Compo ting,
~. nd Hou&ehold To Hotnne
1 (877) R-1 Earth or 1(877) 713-2784
This is not a citation!
30 I Page
Let's All Do Our Part!
A recent s.urvey m1Jn.d that sa n Dle90
county ,e,s,ldents care about tceepJng our
wate ,rways cie,an. In fact, 8S%ofthose
surYeyed sa id thcey wou ld talk
to friends, tamlly, an.d others
aoou.t pollu.tlli,g beh.rv'ior.
To help you do JIOIJr port,
COOMy or sa Olugo 'Mt<imw:,<1 Protel;tion
Ptogtam · e<1 y001 ~tnood top,_
l»J'SOMllad tlps f01 ~ wate, ruoo rr l'tom
ya!dS, ~ and ga · dims-a MajO! COit -Of
to litliofi.
Here is what you can do better:
D Adjustsprlnklers so they don't
spray onto street.sand sidewalks.
LJ
n
Repair leakin g o r broken
sprinklers.
water In short cycles to allow
water to absorb Into the soil.
LJ water In the earty morning or late
eveni119 when It Is cooler outside.
Thank you for doing your part to
protect our wateMtry.s.
Slgna~------------
Sa n Olo90 Co..,ty Watan'1 <1d Protact1oo. ~.,,
Call us fa mare information.
1·888·846~0800
waternheds@sdcounty.G.g ov
www.sdcount)lc.a.g ov/dpw/wate1med!i,.htm1
lnspc,cto<:
Oat« ,,_ ......
A.ddrGss:
~4gt,bod1ooo I 2->=
Actions, (] (II CT] @ .... ,.~
County of San Diego, Residential Flyers
Developed a set of flyers to inform residents on specific topics. Utilized consistent branding with door
hangers.
trash & gr: eo waste
Let's All Do Our Part!-----~
Most residents are concerned about keeping our
waterways clean . In fact, surveys conducted across
San Diego County show that more than 50% of residents
believe that pollution of our beaches, lakes, and creeks
directly affects them and the i r families,
We're Here To Help.
The County of San Diego Watershed P
their efforts to prevent pollution by off
trash and green waste from entering t
public health concerns and hazards to ;
(l) Wate r that Is released to the streets, !
--county Is not t rea feelbefore It reache
What Can You Do To Keep Our I
o Place t ras h con t ai ners out only on col
o Keep trash bins covered at all times.
o Replace any trash cans that are lea kin
O Sweep or rake up l itter, l eaves, and gr.
O Blow leaves and debris i nto a pile o nt-
into a green waste or sol id waste co nt
Thank you for doing
your port to prated
our waterways.
c,
1·
W i
WI (l)
-v-eh i c I e-w-a s-h ~A-~
Let's All Do Our Part! _____ ~
Most residents are concerned about keeping our
waterways clean . In fact, surveys conducted across
San Diego County show that more th an 50 % of residents
believe that pollution of our beaches, lakes, and creeks
directly affects them and their families.
We're Here To Help.
Ve hicles. incl ud in g boats, RVs and traile r s p rovide a way fo r res ident s t o enjoy
a ll t hat San Diego County has to offe r. bu t w hen wa t er f rom wash ing these
ve hicles gets i nto t he sto rm d rai ns, it ca n ca use pro ble ms for ou r waterways .
Th e County of San Diego Watershed Protection Program supports res ide nt s
i n t heir efforts to pr event pol lution by offeri ng t hese important tips for
preventing vehicle wash water from entering the storm drain.
Wat er that Is rele as ed to the streets, gutters, and storm drains In San Di ego
County Is not t reat ed before It reaches our local creeks, rivers, and the ocean.
What Can You Do To Keep Our Waterways Clean?
o Use a commercial car wash whenever possible. Commercial car was hes often
reu se wash water severa l times.
o Wash your vehicles on a landscaped area to prevent run off and all ow t he g roun d
to fi l te r the w ater naturally.
o Use a hose with a trigger nouie to save wat er.
O Use soap sparingly and pour your bucket of soa py w ater down t he sin k when
you are done and not into t he st ree t.
Thank you fo r doing
your part to prated
our waterways.
Call Us For More Information.
1-888-846-0800
water shed s@sd county.c a.gov
www.sd cou nty.ca .gov/dpw/w ate rsheds.htm l
31 I Page
Action Research
County of San Diego, Pet Waste Management
Flyers delivered to veterinarian offices and Poo Points program participants .
Poo Points program activity booklet cover and built in assessment:
..... Group'[) __
vou , Na me .. _____________ _
Add reuVh1ted: ____________ _
Who (lld y0t.1 Visi t fchedt one)?
Friend Family Netghbot Other ___ _
Due visited:__/__/ __ _
V1!ll Start nme: _:_.am/pm
32 I P age
1 "GOIIU.f>«i-l'll'IINIJ:lt-Clll"t-C-1'.Nixa-d __ ,
a..-1 ......... ' . . , .... ,, "T"'l--
' •gas• --'°"o:iv .... ,.,CIOI».
O~..,i, O~K*••f<t~ 0.C*'__.._...,~
O""""°"-c-,,. ac:,.~ OOl'W'
~ -Cf'llfl4h~-Qll,tu~--... ,
:JO-, OE-,...--O~••,_ !JS...-.-•-OWICMf', O._
:lCllo:.e•-o, • .._,_ o~
' ..,,,;1,_~,....CICi,o,l ... tl_.....%Jl_llll'JIO"'lrqllr'",,
O.-•NIIRfJ et-a~ !JfW>l••J..,,c•Oa..-i••
0 llwr• Qli.,_""'°" OY,wUbt_____,_ oi:-.:-•
O~m-,NIDNI O(»a' , ..... -..... ~,c,,.,---~-Cl\tfl,/1~~-·--..... __..,_....,,
a ll-lllf~"""'9'NIO'IIIO••....-"MO~C~r-,«1
.,-.,--p,ca 4Cr-,e1~a,t1-,--.:,,,i~l
:JI-C)lCll'T,-i Cl[)oltl J AOO,
I tw-.c~<1:,o..1tn~q-•tor,._t:,-tdAlllld .. ..,_,,1
a,~-~
0 1 t 'i 10 to•• A~-OIIII
J "'f(V~-~.,b'q~tlJIO-C"-00\11--"'NI! ,c.,.,.,_
) --~-~-•10rq-,,1Dpo~-q1-.. 1i.
-.... c11t.-·-c-,..,,..,..
~I Mair.....,.~ 0 1 1 ) 4 1 6 1 8 'I w;
v,t tf1119.-.:i• 0 1 2 1 9 1 It 11:
~,--.,.,~. o , 1 1 ~ , , I() I
~ •--N~~h~IT ... ~•S.~Cor.t/JNIIO .. •
~,.._....tt,,.r1 <1cr.-....i.,-,~athfoc-#.fQillrNl'TWf'I
a,-Dul,-00oi1"-
County of San Diego, Commercial Flyers
Left, County of San Diego (BEFORE) and right, (AFTER) commercial flyers.
w e can
protect our
waterways
~
a fe w s t e p s.
WATE RSHED rROTECTION
rROGRAM
Pollution Prevention
Stormwate r Best Managemen t Practtces (BMPs)
The County 's Wate rsh ed Protection Ordin ance re quires bus ines ses emp loying 10 or more
pe rsons on a fu lHime bas is to im plement poll ution prevention pradices which are generall y
recog nize d in the industry or business as be ing eff ective and economically advantageous .
Be lo w are some way s to app ly Po llution Preve ntion prin cip als to you r bus iness .
For more informat ion call you r Ins pecto r or the Storm wa ter Hotline at 1-888-846-0800 .
Rev iew Ways to Reduce Waste an d Save Money
o Red uce energy us e. wate r use , and raw mate rials .
o Cut do wn on was te or tra sh se ntt or disposal.
o Lookf or areas in you r business where you ca n gene rate less was te.
o Che ck with loca l agencies, trade association newsle tters , and magaziles for othe r idea s.
Rep lace Toxic Materials
o Co nsid er less to xic subs tance replacements f or your bus iness needs . . . . .
General P o llution
P revention
The County of San Diego WiJtershed Protection Program supports
businesses in their effort s to prevent p o llutio n by o ffering these
important Stormwater Best Manag e m ent Practices (BMPs).
Water that is rel eas ed Into the street s, gutters, and storm drains In
Q) San O}ego County 15 not treated before It reaches our loca l cre eks,
rivers, and the ocea n. These general pollution p,ev(>nt/on tips for
your business will help keep our w,1terwcJys cle.Jn.
lndcu)r~
OFFICE
o Reduce paper use by makng double-si ded c opying and p ri ntng a
standard procbce.
O Eliminate unnecessary paper by making for m s e lectronic or re d ucing
their size.
o Re-use outdated forms o r scrap p aper fo r note p ads.
CJ Choose products w ith less packag ing and cont aine r s tha t c an be r e-filled .
CJ Purchase recyc led paper and products when possib le .
CJ Remove your company name from junk mail lists by canctifing unused
catalogs or so hcitaOons.
D Update your company mailing lists to c lirnnatc duplication of materials
and p ostal costs.
O Reuse packaging materi als.
o Pu-chase only what you need. Re-order as you reach a m inimum threshold.
u Encourage customers to reduce waste by reusing bags. cont ai ners. and
o ther p roduct re-use.
SOLID WASTE AND RECYCL ING
D The County of San Diego has a mand atory recycling ordilance. If your
business is located m t he unincorporated area . contact the Recycling
Hotli ne to reques t a FREE recycling consultation for your busine ss
877-RlEarth (877-713-2784).
,,,._,rt• tipi,,
nsor
oducts
Is.
bage.
liquid.
re covery
ssibte.
edand
For mote i nformatio n, call the Stormwatef Hotline at (888) 846-0800 or vis;t
www.s andieoocounty.gov/dpw/waters/Jeds.html lot the WPO.
33 I Page
Action Research
County of San Diego, Guidance Handbook
Previous County of San Diego (left) and updated (right} Guidance handbook.
Cover
GUIDANCE HANDBOOK
TO THE
WATERSHED PROTECTION
ORDINANCE
Sample internal page
(;,.UUl.:t H...,,_tt.i tM 1,·.r.c-~ ~u.-n• 0-l;IIR,t
.,.."""-£? ...... .........,.,..,.sm ~--.. x
INDUSTRIA~
COMMUCIA~
l MUNIC IP AL
POUUTANT
GENERATING
ACTIVm ES
Management of
Material, Eqvlpment
and Wastes
MATERIALS MANAGEMENT --MAIIRIALS LO .. 0IIIG MID UNLOADING
SIT'fLAYOUT
• \~ pr•ctic.,bl~. IOdding / unlo4ding ct. m.ttm.ib
~d only N ..tllo,ved ln dtstgnatffl ,W
• Mov~ ma~ri.tl5 aw•y from i.tonn dr.ain iru!b or water
bodi~ whc-~ po--..able. U not poo~bW,. protKt b\ltb or
w"(ll ~:; \\-1 thli\ or down do~ of the lo.ading <U'ld
unloading 11.tt.u.
' -"
~·'., ---
34 I Page
Drsif1ut fnf
londi11s dork
is krptrlnm
watershed protection
ordinance
Management of Material, Equipment,
and Waste
Materials Loading and Un load ing
Site Layout
Load and unload materials only in des,gnated areu
KttP materials away from ltom'I drain inJell or w.iler bOChu
where poSU>le,. tf not pou~, protect nt;ta, or water bodaes nu,
tM loCldincJ and unlOadS\g areas
Site Stor ao e and Mi,intenanc.e
Regularly 1nspect laadlfl9 and Lrioading areas and remove
accum1Aatiofl1 of debris, litte<. waste, or other materials
City of Encinitas, Residential Workshops
Developed materials to encourage residents to participate in a workshop and install low-impact design
retrofits to their landscaping.
Invitation
r ,vp
This ll'Vent It befng ti.Id tn rftPOflM 10 a rec:ent WN.,. 111 .,_
rwlgtiborhood. """Y ~ld.-nl1 ••P".Ued itlleffft In IHt"nlnv llbout
ln11a1l ng dri p imgatlon to h•IP Pflft'•flt wll:•1 trOffl running Into
thto stN•t. whlcl\ wfll pH>Ul(:t water q~llty and reduc• ,our co1t1.'
---•-----YO\I w+n 1110 Jaa,n abovt;
> 1-1•0Mh~Oll'!4o ~"1ilofh1tilo~oyoucon•w_..w.,_..,
atxt .-.auce-c,oll.,t'l)I"! 01 -1e1w~11
> HOW to f'n;t<OI•" !),,cw,, OIICl'le!t and F...ncn o,a,n\
~ Ana <nllf'llf' mo-.~~ to net:0 ye,.., -.UN-< !hi!' d"Oul;lf\t &ncJ
clo«wwate-t ~enclnlt.-~.go'J kttO'IOVfV•d ~<'.Jur<1oe,ght)()rnoo,,:I, eritJ lheoc..inlOOk>'l{J
clie~itnat>e<'IIJM.ir
Flyer
Water that ru ns off your p ro p erty goes in to stam
drains which flow directl y to local creeks and the ocean.
This r unoff can ca rry pollutants such as oil, fertilizers,
imd b acteria fro m trash and p et waste.
Low·lmpa ct D eve lopmen t [LID] ts a landscape design
ap proach that reduees runoff and reduces pollutlon LJD
1s flex ible and adaptable t o your property.
< Convert to Drip Irrigation
Drip i'r1gatlon Pt,U the r ight amOlllt of weter r ight where yo.s
plaru ne«J it It ca ns.we you rn::,ney (90,,., fffidMI. compared to
so" to 70"-t Of Pf6StJr1zl!d syt,t t't'l'U l-rt 11150 hel,Pt p reve,it runcn
from sloped areas and Is easy to lnstal rroman natlng press111Zl!d
sptlnklers~tem.
< Redirect Downspouts to Landscaping
DOY.,upouts that drain Into t he stomiwilter sys tl!m Of llt water run
oH ycx, propertyCMC!lrypolh.Unts Md~su1 wllterthm.couldbe
used f0t you r landsc.ping Redirecting do,vnspouts to ii 9Mden or
r ock b.!lsln ls stit able k>r .iny9uttcred homo ilnd does not req..,ireany
addltlon&l m lllnten~ce boyOnd7n',li:n,H-olAti!< dNJ"lng.
< Create a Rain Garden
CO<ls«w our tlnitod wat« rnourcn and improvo wilttr QUallty by
Cre.ltlng a bl~tontbn b nln. CoN:ou-a low lying «eo '>I )'Cl.I r vu,d to
couoct lrrlg.,tlon r111on Mid rain wate r tt\lt WO'Jldoth-t'l"wlse flow on
you-prope rt Y. Design the area as ii MS in with wo l·dralni'lg wil aod
d rought tolemnt plants.
more tips >>>
~
Wa1er Boords ............... __,,,., ,. __ _ _ ,_ .. _ .. .,.__ .. _ -.__.. .. __.,,..__, .. ... ____ , .... , ...... _ ___ ,.. __ ., _____ _
--... --·-·-4--·--· -------
Here are other ways you can make a difference
and save money.
Resources to Learn More About Low-Impact
Development
www.cnc::lnltascnvlronmont.org/biglmpad
Rebates for Replacing Turf with Water-Efficient
Landscaping
www.turfTeJ)tacemcnt.W11 tcnmartsd.org
Rebates for Replacing Broken o r Mlsallgnlltd Sprinklers
www.rreesp,lnklernontes.com
For More Information About Rebatu
and Incentives
www.s d Wd.org/conHfw
Ca ll for more Information or to report
an Iss ue In your neighborhood.
City of Encinitas Clean Water Hotline
(7 60) 633 -2787
35 I Page
Action Research
City of Fort Worth, Residential Recycling
Developed recycle cart hang tag to encourage residents to recycle junk mail.
AND RECYCLE.
If you're concerned about your privacy use the enclosed
marker to mark out your information before you recy cl e.
p1 lllll
~11IW11lh. Tl1GIU9
, .. 11,,r,1 .. 11,,1,,r,1 ,1,,11 .. 1 .. ,11 ,,1,1,1 .. 11,,,
You caB recycle all types of paper in your blue recycling
cart, including junk mail, envelopes wilh windows,
magazines and glossy paper.
In a recent survey, 87¾ of Fort Worth residents stated
that recycfing at home was very import.mt to lhem.
However, some reside11ts were unsure about recycling
items that contained their name or persona l information.
The City of fort Worth would like to make it easier for
residents to recycle all types of paper.
lei's keep junk mail, envelopes, magazines
and glossy paper out of our landfill .
fO f!.T ;ORTII .
CODE COMPLIANCE
SOUD WAST!; lB~VJ C&!
36 I Page
Hawaii Energy
This is an energy-reduction program where r esidents in high -rise buildings were asked to use fans
instead of air conditioning .
82% of residents Dvlng In apartments and
mndomlnlums on Oahu consider saving energy
Important• Here Is some helpful lnfonnatton
to prevent wasting energy whlle coollng
YOW" household..
When used effectively, fans are an excellent way to get
cool without wasting en«gy and money. Most (80 %)
of Oahu resi den ts have a box, floor, or a celling fan.•
He re are a f ew tips o n how to use them more effectively.
draw in cool air
from the outside
When it is warmer iruide
than outside. place your box
or floor fan near a window
facin g outward. Th is will help
aeate a draft from other
w indows a nd pull cool air in
and push warm air out.
On espeda/ly h ot days when fans are not enough,
reduce the amount of air conditioning you use and
save energy and money. Here are a few tips to
us.i air conditioning more effedlvely.
ventilate with
Set your ceiling fans to rotate
muntercmckwise in the summer.
When you stand under the fan
you sh<>uld feel it blowing on you.
In the winter you can set It to
rotate clodtwi,e, whim pushes
wann U' near the ce rl ing down
Wlto die room~
set fan speed
t o low
If you use air conditioning
to reduce humidity, se-t
the fan speed to low.
set afc to near Airmnditioningunilsdonotsignific.antly CiD clean outdoor air
OutSJde tern P purify the air. ACUJrding ID the U5 B'A,
Th is allows slower ai"
movement through the
un it and reduces moirtlJTe
mo,eefficien~
Set your air conditioner to as:
dose to the o utside. tem perature
as is comfortlble .
'9 Hawaii Energy
the bestway to reduce indoor air
pollution is to c.ontrof tt,e source of
the pollutants and ventilate your
home with dean outdoor a ir. ~
"Based on a suney of 233 households conducted by Hawaii Energy in May 2016.
contact us for more i nformation
www.HawallEnergy.com I (808) 537-55n
=1iu~~~~=~~~~"':,~~~~~~e~r:,~,=·~~~::'!f:!~~~~Q
re,idi!ri ts ,1nd bl111fW"sc~ to ~Ip off'll!1 the cost of ind.,lling ~ffi aE!fll CCJJ ipmm l.
37 I Pa ge
Action Research
Hawaii Energy (continued)
This is a flyer used in an energy-reduction program encouraging residents in high -rise buildings to install
water-saving showerheads and take showers of five-minutes or less.
38 I P ag e
Savings
Our recant survey found that 82% of residenu living In
apartments and condominiums on Oahu consider saving
energy important. Here are some helpful t ips to prevent
wasting en rgy and water:
Install A Woter-Sovtn Showerhead
The typical housohold could I.Ml 6,UO gallons per year, \,
l!OOUQh t o flll 17 m-panon hot tubs. Using less ho t water
means using !au energy too.
N early half of 0ahu rasldonts surwyvd alread y have a water-savi ng
showerho.Jd. To Join your nalghbcn, hare's how to select a showerhead
that saves water without compromising water press ure:
• Look for the WaterSense logo. w.rterSense labeled showerooads m80 t
stand ards for water pn1ss1.-o, form, and cowrag11.
• Look for a ahoWC!fhead that has the features desire
and U58S I u than 2 gallons per minute (G PM).
Reduce Shower Time
Tak ing shorter showora Is .an easy way to s.MI water
and ooergy-and Hmel
Shortening showlll's by Just two minutes can save the aVl!f'age person
mo re t han 1,000 gallons of w ater p er yea r.
To take shorter showers:
• ~t a timer f or 5 minutes.
• P1 ay a S minute song .
• Red uc:8 your shower t ime by a few sl!COllds more ea ch day.
Contact Us For More Information
www.HawallEnergy.com I (808) n2-3755
" Hnw;ail E,ntrrRV
Exhibit B-Budget
Budget by Task
Task A. Market Research. CBSM Briefing and Identification of Preliminary
Behaviors and Audiences
Costs
$18,362.97
Task A Deliverables: In-person full day kick off meeting that includes a four-hour CBSM briefing
session , and working session to discuss sectors and their associated range of audiences and behaviors.
Additional conference calls that culminate in a full list of potential target behaviors. In addition, an
Excel spreadsheet with a comprehensive list of behaviors, associated target audience, potential water
and energy savings for each behavior (e.g., kWh savings), probability, penetration , applicability, final
calculated weights , and Tier I (priority) and Tier 2 (lower priority) behaviors.
Task B. Barrier & Benefit Research. Conduct Review of Literature and Technical
Reports+ Qualitative Research, Conduct Surveys (two; mail and/or intercepts)
Task B Deliverables: Summary repo1ts for each research activity. ------
Task C. Strategy Identification and Development. Utilize Research Outcomes to
Address Barriers and Benefits, Design Outreach Materials + Produce Materials
-------------
$44,222.63
' $40,644.07
Task C Deliverables: Outreach messages and materials for th e defined number of pilot projects.
, -........ ~~ . ; -·
'fask-D-:-Design-am:tlmplem-e-nt-Pilutrtlsin-g-Co-rrtrnl Groups. lclemify Treatment ancf-+---$-
3
-
1
-,-
84
-
1
-.-
3
-
1
----
Control Groups, Implement Treatments, Evaluate Program Effects
Task D Deliverables: All implementation documents and protocols , and a comprehensive summary
report of the results of each pilot program with recommendations for w ide s pread implementation.
--~-
Task E. Ongoing Evaluation $1,619.49
Task E Deliverables: We will provide recommendations for strategy adjustments and ongoing
evaluation of water-and energy-reduction programs .
Task F. Final Report $3,134.50
Task F Deliverables: A comprehensive repo1t document that summarizes outcomes from each step in
the CBSM process .
Total
Hourly Rates for Consultant and Sub-Consultants
Action Research
Jennifer Tabanico
Lor_!_Larg_e
Sharo_!! Danoff-Burg
Joey Schmitt
Kaitlin Phelps
Dani Ballard
TBD
L President
Director of Research
i , Analyst
Project Manager
T
'
Project Manager
Research A ssociate
, Research Assistant
McKenzie-Mohr and Associates
I
j_$200
$175
1. $150
$100
: $100
$7 5
: $50
$139,825
Doug McKenzie-Mohr : Consultant , $225
Gigantic Idea Studio
:
Lisa Duba l Principal -' $130
Meghan Kelly ,_ Project Mana~ger $120
;
Nansy Rob~rts ' Marketing and Sos;ial Media ; $130
InterEthnica -----
Lisa Abboud ; Principal i $150
Deborah Oh Cultural Consultant $125
TBD , T r anslator : $95
