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Portal Plaza COMMUNITY DEVELOPMENT DEPARTMENT PLANNING DIVISION CITY HALL 10300 TORRE AVENUE•CUPERTINO, CA 95014-3255 (408)777-3308•FAX(408)777-3333 CUPERTINO July 10, 2013 David Ford All Signs Services 124 Allimore Ct. Roseville, CA 95747 SUBJECT: SIGN PROGRAM ACTION LETTER—Application S-2013-03: This letter confirms the decision of the Director of Community Development, given on July 10, 2013, approving a sign program for an existing shopping center (Portal Plaza) located at 19625- 19805 Stevens Creek Blvd (APN: 316-20-083). This approval is based on, and subject to, the following findings and conditions of approval. FINDINGS Prior to approval, the Community Development Director must make the following findings as outlined in Section 19.104.130 of the City of Cupertino Municipal Code. Staff analysis is shown below the required findings in italics. A. The Sign Program complies with the purpose of this chapter. The proposed sign program complies with the purpose of the sign ordinance by establishing a comprehensive plan serving to identify and enhance tenants in the existing shopping center. The proposed plan maintains the aesthetic appearance of the City by establishing a high quality and consistent set of sign standards for all tenants on the subject site that includes direction as to the number, placement, size, color, and material of future signs. B. Proposed signs are creative, and are in harmony with the structures they identify, other signage on the site, and the surrounding development. The proposed signs allow for unique and creative tenant logos, and are in harmony with the structures they identify in that they are appropriate in scale and are to provide equidistant spacing on the surfaces they are affixed, and incorporate colors and tones already present on site. Sign Program Action Letter S-2013-03 July 9,2013 19625-19805 Stevens Creed Blvd. C. The Sign Program contains provisions to accommodate future revisions that may be required because of changes in use or tenants. The Sign Program contains provisions to accommodate future revisions that may be required because of changes in use or tenants. CONDITIONS OF APPROVAL 1. SUPERSEDENCE OF PREVIOUSLY APPROVED SIGN PROGRAM The sign program approved under file no. S-2013-03 shall supersede all prior sign program approvals for the shopping center. Refer to the current City of Cupertino Sign Ordinance for provisions not specified in this sign program. Where there is a conflict between the sign program and the Sign Ordinance, unless specifically approved in the sign program, the regulations in the Sign Ordinance shall apply. 2. FUTURE MODIFICATIONS TO THE SIGN PROGRAM Any proposals for new permanent sign locations not shown on the sign program, illumination of existing non-illuminated signs, or modifications to existing sign program standards shall require City review through a sign program modification and an additional discretionary permit if determined necessary by the Director of Community Development. 3. BUILDING PERMIT REQUIRED This Sign Program approval does not constitute building permit approval. A building permit is required for each separate sign indicated on the sign program unless the Building Department determines that it is not necessary to obtain one. 4. ACCURACY OF THE PROTECT PLANS The applicant/property owner is responsible to verify all pertinent property data including but not limited to property boundary locations, building setbacks, property size, building square footage, any relevant easements and/or construction records. Any misrepresentation of any property data may invalidate this approval and require additional review. 5. CONSULTATION WITH OTHER DEPARTMENTS The applicant is responsible to consult with other departments and/or agencies with regard to the proposed project for additional conditions and requirements. Any misrepresentation of any submitted data may invalidate an approval by the Community Development Department. 6. NOTICE OF FEES, DEDICATIONS, RESERVATIONS OR OTHER EXACTIONS The Conditions of Project Approval set forth herein may include certain fees, dedication requirements, reservation requirements, and other exactions. Pursuant to Government Sign Program Action Letter 5-2013-03 July 9,2013 19625-19805 Stevens Creed Blvd. Code Section 66020(d) (1), these Conditions constitute written notice of a statement of the amount of such fees, and a description of the dedications, reservations, and other exactions. You are hereby further notified that the 90-day approval period in which you may protest these fees, dedications, reservations, and other exactions, pursuant to Government Code Section 66020(a), has begun. If you fail to file a protest within this 90- day period complying with all of the requirements of Section 66020, you will be legally barred from later challenging such exactions. Staff has made all of the findings that are required for approval of a Sign Program as required by the City of Cupertino Municipal Code, Section 19.104.130(C). Please be aware that if this permit is not used within one year, it shall expire on July 10, 2014. Please note that an appeal of this decision can be made within 14 calendar days from the date of this letter. If this happens, you will be notified of a public hearing, which will be scheduled before the Planning Commission. Sincerely, , aitie Groeneweg Planning Department (408) 777-3319 kaitieg@cupertino.org Enclosure: Approved Plan Set CC: Yamaoka Associates Inc, 505 S. Pastoria Avenue #201, Sunnyvale, CA 94086 G:�Plnnning�Sign Progratns�2013�5-2013-03 Action Letter.doc • 19625 — 19805 Stevens Creek Baulevard Cupertino, CA . i n ec �M 4444 Federai Blvd. San Diego CA 92102 Phone:(619)52T-61001 Fax:(619)527�111 www.signtechUSA.com � � ra:r.r����;;_ _.......... i.,i_�E� �NTERNATjONAL S�/��5pC�7FQN �'/�'�*�,;'"`;'���''�L , r�, 3 f Y 8` y w��y ''7� �.�........�,.�._ - �,y.,.�.,,'; m..�....� r"'_�.-,�,�...._...�:: : .. ��r .��^L ,�.��.�.��;�.___ ._�f� �C °'% T.� _ . �� ���`;��u��€; `� ._.. , ...__ _ ..._...� �:::u`'v' �:�a::i i:::J•:.T �ubmit#al� ���d App�r�vals All sign� rn�st f�liaw the submittals and appr���l pr�a��s� �s autlir��d ir� thi� �e�tian, �la�i�n shall b� er��t�� witt�+��t first�e�curin�uFritt�r� ��ndlor� ���r��a1 ar��th� �r�►p�r���errr�it�from t�e�ity af�up�ertin�. 1. E��h t�nar�t�ha�l b�e r��p��sible f�r�!I �ost� ����a�iat�� �►ri�l� �igr���� i��l��i n�, b�t n�t lim it��t� d�sign, perm�t �r���s�ing, an�# appfi�ati�►r� f�e�t,a tt��e�C�ty �f�up�ertin�. �. All �xistin��i�r�s� �wall si�ns �hal� r�main� �!I n�+�r�ign�g��h��� �,c�nf�rm t�tF�is�ign �r��rarr�. �. 1�11 si�ns m��t �� s��rnit��d t�th� I�ndl+�rd��ar p�r+��iminar�y r�e�ri�w�n� �pRrc�v��i pr��r t� ���rnis�i�n ta the��ity�f�up�rtin�. A�. �ian���tailin�th�e �rop+a��� sigr�a�e�hall ir��lude sit� R��r�r �I�v�ti�r��,�i�n IQC.�ti�n� m�ter��ls, c.�al�r��n� �atta�hm�nt �d�t��l�. B, �I�n�sh�all 6�� �dr�wr�ta s�al�. C. �.an�dl�r�'�a�pr�W�i ta h�e ir��lu�d�d�urith ten�nt`s �ubmi�si�n��th� �ity�f�upertinc�. �. Ref�r to�hapter 1�.1� af th� �it��f��p�rtina 11��r�i�i R�al C€��d�e f�r defiraiti�r�s, adrr�in��tr�ti�re pr��.ed�r�e�� �.�mp�li�n��, �enf�re�m�r�t�n�d �th�r g�ntral pr�+�i�i�r�� un����ifie� in tt�i��i�r� pr€�gr�r�. �. ��apt�er 1�,1�� r�gul�ti�n�shall b�apRli�aal€fc�r �n}r c�nflic�s �r�t�rn� ��t ��d�res��ed in this �ign pr��r�m. L�n�ll�rdJ'�roperty tl��n�g�r ��r��I PI���r L��e�� Y�ma�ka�►s���l�t��, I n�.. 5�5 �. RastQria A�renu�e ##��?1 ��n ny��l�e, �A �4��� �it�af �.�p�rtina �I�nning aivi�i�n ��4�D�� 7�'7-3��8 ��1i��1t1� L�IVISIC�(1 ����� 7��-3��$ �ity ��II 1�3�0 Tarr�A�u�nue ��p�rt�n�, �a �5�14 1. A��Idi#ian�l inf�rm�#«rn: �. A►ny �r��pa��l� for fl�v�r p�rrr��n�nt �i�n I���tion� not �h�wn �r� th� �ign pr��r�m �r rn��ifi�atic�n� t� e�ci.�tin� �i�n pr�gr�m �tans��r�� �hall req�i r� �aty rer�i�v�r �hr��gt� a� �igr� pr�gram m�difi�cati�r� �r�d, �t tt�� discr�ti�n �f the �ire�t�r �f ��mm�ni� a�v�el�pm�r�t� an ��d�iti�anal �di��r�ti�nar� p�rmit. b�. Re�U�e���fvr�haflges �f fia��to �igns�h�wn or� ti���i�r� pra�ramj including, bu� limit��t�, I�tt�r s�ty��� letter�i��, ��I��, ba�kgra�n�, or m�s����e �h��� b��c�n�i�t�nt witt� th� �p�p��vec� �ign pra��am. c. �I t�emRar�ary s�gns sh�ll r����iv�t�r�p�rar�si�n perrn�ts�ritf� tt�� �I�'��Ct,I��fkltlfl� pI�lltl�tl� G�IVi�lt?t�r 40$�-?��'-33�$, d. I�c���d�iti�r��l p�rrn�ner�t �ign� ���rar���ians�fr�m t��� �i�n pr�gram �r C�p�rtir��a�i�r� C�rdir��n�.e vuill �e all���ed�r��e�� a fut�r�sign pr�gr�m rno�ii�a�atior� i� �p�r��►�d. D�si�n Cri��r�� Port�l PI��� �n��ur�g�s th� u�� �f v�riou� I�tter styl� ar�d ��lar�t� ��hi��r� � Uni�u� ���igr��rhil� +c�rnpl+emer�tin,�the �h�r���t�r��th�e h��il�ing� in th�e �F��p�in� �ent�r. An� �d�vi�ti�r�fr�am tt�i��i�r� �r�gr�m �hal1 r��ce�u� c.�n�i���ati�n or�ly if tt��e�v�r�ll �nt�ntion is t� �xcee� ��esigr� �rit�ri� �r�� qUaiity st�ndaras. 1. All �ign��1��11 ��f�bri�at�� usin� hi�t� �u�ality m�t�er��l� �nd fir��she�. �. Ext�rn�I ly m��u nte�d ra��w�}��a r� pr€�h i bit�ed. b. Ir�t�ernally �Iluminat�e� si,�r�� ���I� nat I�av�� � �dir�eetl� v�i�ible light s�u r��. c.. Bac.l�gr��r�d �cal�rs �h�i I b� �p��q�a�,{�d�nsef m�tt� t� m�r�irr�i�� gia r�, �d. �i�n �ap� �hafi b� sir�npl� �r��d �or��i��� �nrithaut �������r��e d���r�ip�ian ���er�ic�� �r p�r�d��t�. e, VAtall si�n� �hall �� ��ar�sister�tl�r rr���nt�d vvith c�n�istent iliurr�ir��at��n �r�� proj��ti�n. f. Th�e int�n�ityr of ii�urr�in�tit�n f�r �i�n� shall r��t �xc�� appr�axima��ly�50�f��t-la�r�r�k��ert�, �. Th� G�I�r an� thi�k.n��� �f the s��n R�nel� as w�ell �� th�e �ri�htne�� �f tl�� bulb� ��e�d t� �Il�mir�at� �h� �ign �h�ll b� d�e�ign��d ir� �ucl� � an��I�re. manner a� t� ��r�i� exc�ssirre ill�rninati�� �::�. - �s��,� c�• ///�� , �.\.w MI i�i + •�rll�.,��,� ��r,.rsom„e.nenr.�.: �R�� �`_;��:. .._�i �.....,.�;�r , 2�.�..._�......�.._. __,_,_f,...�L:�/...,..,/,.�al..y....,._.� i. ,� , .-. •..� „ _ �__!Lr . �� __ �._._.._ . .. ., .... . �� h. Iliuminate� �ign� whi�t� �r� not �a r��eess�ary p�rt 4f th� ����rity �i�htin�s�rst�err� for� � b��in�s� shall k�� turn�� �ff �at 11:�0 prn �r within t��r� f�o�r� �ft�r th� b���ines� is �I���dr tinrhi�h�e�r�r i� th� lat�r tim�. �. All si�ns �h�al� b�a��t��te�turally��mp►atible'r�i��s�lly��r�d pr�p�rti�r�ally t� ���I�u�it h� tt�� b�i��ii n�. �. �lo il��rr�ir�ati�an an�d�r ec�l�r�f�igr���h�il ;r�at� a �istr�a�k�ar� t� n��rb� r�sid�r��� €�r r�n�t�ri�t�. �ign C.onstrc��ti�n �nd Inst�lla#i�n E��ch t�n�nt rr�a� ir�st�i� �r�� �n��nt�in ir�t�rn�lly� ill�r�in�t��d w�i� si�r�ag+e as d�t�il�d ir�thi�si�n pr��ram, 1. Ea�h t�r�ar�t�hail be r��p�r��ibl�e f�r ai� �i�r�����fabfic�ti�an �r�c� ir��tallati�r� ��st�. �. All sa�ns �h�l� b� �.�. li�te�d �nd ir�st�ll+e�d b�� �i��ns�d �i�fl �C�r�tra�t�r A. Te�a�t�h�all p���i�e c.�a�t��t ir�f�rr��ti�r�f�r t�+� �igr� C�fltr��k�� �e���n�ial�f�r fa bri�ati�n an� instal��t�,an t�th� lan�l�rd. �. All s�pp�rt struct�re�, �xR��e�f��t+�n�r.� �r�t�u�tt�r�l p�n�trati�r�s ���II �� +�v�t�er�r��f�nd ��v� a n�r�-r�fl��.tiv�fir�i�h, m�t�t�in�th� buil�di�g ar �i�n c�lvr. �.: All tr�n�form�r�� rac�rnray�r �n� el�ctriclal wirin� �e�mp��r��nt.���all b� �on�e�I�d�rs�m vi e�. �. 1�all �ign r�turr�s�f�a�al�d ae p�ir�t�� dark brt�r�z�ar �n��h�er rr�ut�� �i�rk ��I�r. �i�r� Nl�i�t�n�nce All �i�n��r��:t�� �h�ll b�the r�e�p�nsibil�t��f th�t�r��r�t to m�intain in lik� n�w,��nditian. 1. E��h t�r��r�t s�hall b� r��p�ar��ible for th�� c�st �f all �igr�ag�e r�p�i r�r ���1 1`�1 1 O 1 1'1r�� �. T�r�ar�t�h�ll k�� respo r��i�l�f�r tt�� r�m���a) af tl��ir signa�e t�ritF�in �� �����f th�t�rminati�n or�.€an�.lu�i�r� �f tl��ir le���. �r�und Signs Ther� �re th��� ��� int��n��l�r ill�mir�at�d mcanvm�nt s��ns for t�fl�art� �f the s�€�ppin�c�nter. ��n�-si��d m�1ti-t�n�r�t�ign i�I���te� �n the �arner €�f ��rtal A�en�.�e �r�� St�ven��re+e{c �oul�evar�. A d��al�-�id�� m�lti-t�en�n� �ign i� I���te�d �t tt�� �r�tranc�t� the c�nter�r� Stev�r�� �r��k ��aul�e�r�rd. � �n�-sided �in�l���nant m�ar��m�nt�igr� is� I�►c�t��d in�r�n�k �f th� sep�rat� p��d an �tev�r�s �re���C Ba�le�r�rd. 1, All �i�n,ag�e�n th� ��r�t�r m�nurn��t� �h�ll ��e appr�ve� �� P�rtal P�I���� LP b�efor� �►eir�g in�t�lled. �, Th�e�in�l�-t�r��nt manume�t i� re��rv��d for the�er��nt���.up�ir�g ti�e ��p�r�t� p��d sp�c�. �. Th��rn�unt an� I��ati�n �f allc�w�d �dv�ertis�emer�t�p��,� �ar� the mult�- �er�ant �i�r�s�hail b�d�t�rmir��d b�th� l.andl�r�. 4. E��h t�r�an��h�all �� r��p�on�i6��� f�r th� c��t�af the �Il�w�d panel �r R�r�e�l� ���h�sigr�. �. �art�l RI���, LP��1��1i �� r��par���bl�f�f �en�r�l rr�air�ter�anc�e �af tt�� ��nter tn�an�m�er�t�igr��. f. A��diti�fl�i n�t��; �. Ba�k�r�un�d p�an�1� �ha�l b�e opaq�� �nd R�int�d mut�d or ma�tt� b�a�k�r�und ��I�ars. k�. Tfi��e ��r��l �I��� n�rn� �h�l� b��rr�ph��i��d Qr� th� ���und �i�n�. c., Th�r� r��y b�� rn�xirnt�rr� n�mb�r �f�tenar�t� c�n a�ign. �d. Stre�t �d�r��� n�ar�b�r� �r rar��e nUmb�r� f�ar busi nesse� �h�ll be c-I�e�rl� i��entifi��d �n al� sign� ir� n�mb�r� nat I�s� th�r� � i r��cl��� i n h�i ght. T�n�r�t I+dentif���tion �i�n� m�y �n��rR�rate I�g�a�j I�tter�, +c.�l�r �r�� �d��igr� whic.h d�pic.�s t�n�nt's ��orp�r�t��ignatur� ��pafl �ppr��r�l �f ian�lord. A►ll�v�r�� �i�n I�►c�tia�n� �ar+e �h�awr� �r� th��it�e ���ar� p��� af this si�n pr��r�m. 1. �. �. ��I��lati�n c�f T�n�r�t.�igr�A���a; E�c.h ��r��nt �� �Il�w�� �n� �1j �q��r�faat�f�i�n�g� p�f �n� �1� line�r f��t �a�I�a���d fr�ar�ta����cin�� str��t ar p�r-I�in� latr f��at t€� �ex�e�d ��� �q. ft. �i�n��h�ll n�t�a ����e� ���6 �f stc�r�f��nt��� v�v��r�th� �ign i� lo�at��. If a ���or�� r�tinr�f sign��+� i� �r�Ro���,tF��r� thi��uill h�� c.€�mput��taw�r��th�tat�l all��w�d l�r�g�tl�. ���s���I�al! b�ir�t�rr��lly ill�mi�at�e��n �har�r��� l�tter� �r�a�� �b�ac{� litj illumir��t�d I�tt�r�. �►. �i�r�s�h�ll �ttili��e i nterr�al LE� or r�e�r� illumin�tio�r�. B. �i�r���F��II r��t pr�du�� �I�r� �r�x+ce��iv� i1lum�n�ti�n �du ��,�i+,����L �€�Ic�r ar bulb t�p�. ��-� �.-= .. _ .. 4, � �������.-�� ---- ,s ., �__ ._...:F_ � � ... ._.:;r '� .� . �..�..�....�.. �._� v-/�.� I�..... :...��.___. , �. A�ddition�l n�tes: a. ga�k�r�a�n� p�r��el��h�li b+e ap�c��� ar��d p�ir�t�e� mut�d �r matte b��k,gro�r�� c�lar�, b. +�ne 1Q��� s�rmb�l, �r ir�si�nia is �Ilau��� p�r b�t�s�n����witl� ea�t�rio�r f r�nt�g� with a maxim�rn �i���f� ���are ���et, Th���5ig n� ��mput�t�w�r�d tl�� �Il�wa�bl���tal �v�ll sigr� �i��, he�ig ht, ar��uri�th, �. I I I u m i r�at��si�r��that �r� r�€�t a n�e��es�a r�pa rt�f th� �e��rity ligt�ting�y�stem sh�ll ��e turr��d �aff b�y 11pm. M�j+ar T�nant� �I�a�s�r ten�r�t� a�cupy��0 squar�f�et�r mare af I����ed �ar�a. 1. E��h �'f��ar t+�n�ar�t is� �Ilaw�� a m�axirnur� c�f f��r�4� ur�al� �i�r��t�ta�l, ar�� �1��ar�ll �ign p�r �le�r�ti�an. *No��: 1��� an�'��?�ar��r�ni��d�Q t��s�g�r�s �����,sr"nee t�he��n�� ���� twa j�r�n�QgQ����r"r�t���#f���or rx�a�r�p�rk�r�t� lat. �1�n� a��rt�� Ql�or�v��at���r�ar�f the b�i��ir�g. �. L�tt�e rs n�t t� e�c�e��e�d �Q �r��l��� �n t��i�ht. Sh�p Tenants �hop t�en�nts a�e��p�3�9� ��q��r�f��et�r I���f fe�.��ed �r�a, 1. E�a�h sh�p�t�ra�nt is �aflauMrr�! �r��w�ll si�n p�r bu�ir���s witM �e�ct�ri�r frontag�. TvMr� �i�n� a re allt�w�e� if th�t�r�ar�t is ��dj���nt t� m�re th�n �n� street�r�ri���v�y�. �. ��tt�ers n�t t� ex�e��d 3Q �n�l�es �r� h�i�h�. tl�iscel�ane�us S�igns �. ��rm�n�nt�r t�mpc�r�r�rnrir��iQw�si�ns�h�ll r��t��c���l ��Q�'� �f th,�e�r�� �f tl��gl��s. �es#�i�ti�ons �I� �i�n �h�ll b���I�aw�d t�th�r th�n tl�c�s�e��tlir��� i n tl�i��o��m�n��nrith��t �wn�r a�prov�l. Th+e p���in��f na�-�anfi�rmin��ign5 is n�a� �Il�w�e� ar�d �ill k�� r+em��r�d at p�st�r'��exp��ns�. �I�si�n st��ll k��e ��rmitk��which i��r ir��l�sd�s any�r all �f th� f�a�l�u�ng: 1. Sign��onstit�ti��� tr�ffic h���ard. 2. Anim�ted,fl��F�i n��r�u�i ai� �i�r�s, 3. R��f or�wn i r�g�i�n�. �. V�hi�le sign5. 5. Expa��� nean s�igns�. �. lr�t�ernally i1lum�n�t�� �eabinet�r ba�si�ns. 7. A�di#ional restri�t�sig�rs: a, A�dv�r�isin��t�tu�ry b�. Anim�t�d�ign� c., AUdib�l��ign� d. t3ff-�it� si�n� e. El��tr�fli� read�r-��ard si�n� ��r�l�ss �ppr�rr�d with a s�ep�ar�t+e dis�r�ti�n�r�permitj f. �-�hap�€� �ign� �, �i�n��nrit h vi�i��e�r��ew�a� m�u nti n� h. ���a�� i. �all��n� j. �'��cuur�n-f�rm�d �igr�ag� Ail+�v+v+��! Sign lac�tians: 1. T�m�or�ry �igna�g�: 1. T�r���r�r� �i�n� sh�!! ar�l� b� i�:st�9l��d ��rith� ��pr��r�l af � Temp��►r�r� Si�n Rermit fr�r� the City af Cup�rtin� Pl�nning �iu�i�i�r�, R���er t� th� Cit� �f +CuR�rtinc� �ign �rdinan��e far t�rn�+�r�r� r�a�estat� �r�� p�litic�l �ign r�g�l�ti�r��. T�em��r�ry B�ar�n�r�: �II t�mp�rar� t��fln�r���f��ll be�ut����;t to�th�f�ll€��rin,� �ar�r��t�r�: a, �M�II b� p�o�ortian�� ir� �i��� aligr���d ���nly an�d unif��mly�1 a�� p�r�p��riy f��t�n��d. b�. Sh�ll b�� m�aUr�t�+d ta the k��ildin� wall �n�t tc� p��aj��t �b��ve �t�e raof�r t�p c�f p�ra pet}. �.. S��II anl� be di�piay�d f�ar � rr�aximurri �af 1�0 �ayr� v�r�thin � 3�0� d��r perio�, �r�n� �p�nin� �ar�r��r� m�y a� di��l�y��d f�r an+� y��r� pr��ri��d that tt�� �on�ter�t �f�h� �ann�r �I�arly p�am�te� the�r�ar�d ���er�ir�g af th�e bu�in�ss. d. �h�a I I r��t �x���� 1�a�q ua r� f�e�t i n s���, �. �hall r��t be�t�k�d ir�t� th��r��n�. f. �t�all r�Qt b��uppart�d �y pal��. � ,�.�,�:�.��L �...�.�::��/:��-G>i . � . , rbK; ._...F_ ; {��_... ..:v.. ` s �' �:���. �y...,�.__�.�.�._�W:�._ l � .� ..�...�..ss..� �-�� r,�. ,,, � � ... , � b.:�: ...._�i;:. �' �v.,.,._�_._ ..,..._ .. .v.«_., �, T�mporar�A Fram�e�igns Ali temparary a-fr�me 5i�r�ar�e subj�t to th�faliowing par�met�rs: �. S�hal� ant�r be di�p�la�ed f�r a m��amum�4f 1��D�a�5 within�a 3�� �day peri��d. �r�nd r��nir�� a-frarr�� �igr�s rr�y b+e di�p���ye� f�r �n� y�r, pravided that th� c�nterrt �le�ri� �ramvt�s�h� �rand ��ening Qf�t�b�sin�, �. �h�ll b�e !i r�n ited ta tw}a s�d� r��xi mum �nd �I�II r�ot b� ill�nr�inated, �. �y rr�t b�e la�at�e� in ar+ea�, �th�r �an p��i� ar priu�te pr��erty� wrM��� ar� �s� b� tl�e p�ubli� f�r v�hi�Ular �r p�destr��rr traf�i�. d. Th� rnaximum�r�a�hali b��sqUar�f�eet total. e. f. �•. t�. i. 1• k. I. m. n. a. lt�� minirrrurn h�i�ht �h�ll be 3 f�eet an� n�# �v Qxeeed a ���a�i���f�������. Tt�e rjn�imum width st�all ���f�t. T��r�inim�m�t�a�k from the�r��hall b�e 2 f��t. �h�ll only be�di�pl��+ed d�rin�ta�sin�ss h��ur� �h�ll maint�in a 5 fieet�nri�� minimur� �ci�stri�n w�lkwa�. Sh�ll be I�c,�te� �t I��s�t 1.�f�et from bus�tvp��n� and f ar bus s�t�p f�rniture� �hall b�e locat e�d at le�st 4 feet�iram a �di�abl�� parl�i ng�c�r�. �h�ll n�t�e s�t i nt�tt��ground. �h�ll n�t b�a�tta�hed t�tr�e�, I�mp� pasts, utilit�p�ie�,stre+�t�r traff`i�c sign�, ��n�hes, h�r�dr�nts� m�ii b�e�, �r �th�r fi��eci struct�r�. �h�ll r��t be I��a�t+�i in�ny r�e��uir�ci Iand�a��5��b��k�r�a. ��II n�t��lac�te� in#he Rubli�ri�ht�af va��. T�e �ir�tc�r c�f �rnrr�unit� �e�v�el��rr��rrt m�y rn�a�di�f� tF�e �p��c �t�ndar�is �ri b�� �b�v�+e �Ran m�l�ing � finding th�t �p��ci�al cirr�m�t�n� Ur�i��e to th� sit�e r�q�ired th� appli�ti�r� af � m��ifi�d �tar�dard. P�errr�t�nerrt �frarne �i�r� m�y t� a{1�w�ci i�the Dir�ector of ��rrtimunit� �ev�I�Rm�rtit fin�ds that they are a ppr�p�n�t�fy d�signe�' ex+e�.Ut+ed, �r�d ma i rrt�in�d wi#t� tF�e foiio+Wing err'I�ha515: • a�i�n �haracter • Quality of calaf and mat�eri�l �viarar�t �r►d v+u�e�ather- r�i�tant� • �r�rrpr'�rr�rr��r� �a th�e buil�in� archit�ctur� �nd �p�r�tian �f the businQS�ar� • Er�h�an�ement ta th� �v�er�ll �Rp��ra r�oe ��d t�xture� �f th� pe�d�strian�h�Ppirrg�xperi�n�e Pr�rnotiorr�l a�r�ic�s In ��diti�n t� �p�e�ia! +e�vverrt bar�ners arr� a-�r�me si�ns f�f e�ch #�r�an�, pr�mar�iar�l �c,�s �r� p�rrr�rtted und+�r th� f�ll�r�rir�g �a r�a met�r�: a. I�I���e di�p���ci fo�f a rna�ai mu� 3-�i�y p�nod,�ti m�withir� a �calen��r y�ear. h�. �e de�i� sh�ll n�t dis�l�c�e �arking �r be lo�a�ed in � land�c�p�d�rvnt sett��l�ar+ea. �. pr�ama#i�n�l de�ri�es ar�e limited ta � �ent�r display�r t�nl�� ath�rwi�� c�termin�� b� #he Dir�ct�r �f �arrimur�it� aev�loRrr�nt +d. �h�ll €�nly be di�p�l�y�e�durin� �usiness hvufs. e. ��llu�#r���et�ther I�cati�an �ri#�eri��s��s�ria�d in th�T�mp�r�r� A�-fr�m�s�tian. �����`�l�L ��i�� -0.� �..� �__�._� r�,r•,�:>-....�>:�'�� �i� _�S...rSw f''i.�: �.J. 4 a.�;i:.i�...� �:..�..�.�.���_Lr..'1..i.��__-i,�_. .,.�_�.��� '�'1� �Slr.ic,i:'L ! w ,.. , , . ..., wJ ..�..r. ........_ .. . . _..__,_..... 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'� � 4-y „�i � +�.,. _._-� �`'1- �, --. . � •., � .- �TM u __ L� `� � .rr�.. � � .r ,r r � � ,....� � �1 � :- • '�' f t.r�� d�'' . � .:..-� ..�a�i-�i t'"Si 1 " ; �. �► � r � � � 1 � � . � - ll � '�h ii ,� ■ � � .� t.�.,�, ��! k �� r� �..�#�� �, �.��.�'�.5� .'•�.�n*� ��'R��s ��� ��-;��C _.._ �` ��_ ''"�� �. � � ,�,.� � - �...�.� � � -r f�'+� r ��`�`�' � , .,..W r�.. _ � � i +��� � � i ; WI T 4 �t"au A�tr�'J'1 �.. � '�� � � ��.��.�.r��r+aa-.r m��� a 1 ! � �� � 3 A ������' K r � � p�/ � •_ ' .e.� . � ���,���ii ��� i i �. i��4F1'`t�� .�1,� !r�' � �° , � �' i � �� �.� f f.� � ,�,� �� ,� "! b �...�..��� � ,�.W�.. �"'�`� � � _ � �_ ,� e��-- � � . - � � � � � � � � - '.,,,,,� ±--�r- ...�..._.� � � _-�. �. _ ,__ ��»� �.. � ._...� ��'#'r '� �'A�1'R -.� ���1}� ` �� � , � � � i . =i( 1':1 . 1 a � � �` �, i � � � � � .�_� F � _� �-# t � � _� I . -E i � _ � L _._ � � � _, s ' , �" � �'"�"�i�r +"�'+''�+ . „ . t_ '� � ,. � � � � � " * � �.�. ..�- �t i � i � � r ic'! i� " � . r � , � , , � � �_ _� � 3 ' i y � ` z. - r . r � . �,� � �� i 4 �—' � � ���Ilr�iT�U�7'�!►�`� '. � ; � � ` � �h � . �� ` ! � Y, yti, i�.'e.;i��'�� �i � �J �..._ � . e.-�..������ __�.�...��-,.�s.a.o...�� + �` .�..�{._y ���'° �� ������ \� � 3 � F � 'i�V � .�..�'�� 1 }— k— 's r�,, �y 6 ��,i���'�!'��4 , . . a .J .� .S I -� �„�,� � 1��-� �� �, � � ° � � � .__._. �. � � ��--- - '' ; �.% ��� . T j ���' �'`-- "� I ' , . . . _ - . _ - - �� �., . , . __ . � . .f , . '� ,.—--.....: „ ... �-. . _ ,�.._. , , ; ' , . j s'� � ,' .: . . . _�.T� � .�—�.�� �.�..�T_ _ . � �_ . . ��. ' .��,�,��- �--�'� * — - � l � �,..t M , � �:T _ . �' � ,�..��..��,-� _ '�, .,�--t ��$.��' � _ �. ^ � � �t����s �r��e�k ��u���;��r�i �. � � � � �� � � .��� . } -.��9�i�,, �1 ,° _��.. _ ., �-:, -..,�.s..�., � j �' �. �Y� �. ��°�'����r�,a �.�_ � � � �'_,-� ��«.�.;�, �"� � t s , � .� .. -� � +��i �.*� "�� �� , „`'k �.g�_'��� ��'+.� �_ �.-,r���L � ao�� �a� �p.�: t'°:�.,r•�,.,. a i'"? . �i`.�:'.'.i `/ r�o `/ � �'` f ". ,._...�; Y� � _.- ---. , .__.__ .; All Sign Services 124 Allimore Ct. Roseville, CA 95747 510-387-0546 June 12, 2013 City of Cupertino George Schroeder 10300 Torre Ave. Cupertino, CA 95014 Attached is a revised Master Sign Program for Portal Plaza located at 19625- 19805 Steven Creek Blvd., per the comments you provided on 5/2/13: 1) Included a CD-ROM with a PDF copy of the plans. 2) Added a sign matrix as sheet 6 of the program. 3) All of the text changes/removals/additions have been made per your comments. Please let me know if you have any questions and need any additional information to complete your review. Sincerely, � � David Ford All Sign Services (for Signtech) COMMUNITY DEVELOPMENT DEPARTMENT PLANNING DIVISION CITY HALL 10300 TORRE AVENUE • CUI'ERTINO,CA 95014-3255 C U P E RT I N O (408)777-3308 • FAX(408)777-3333 Date: May 2, 2013 Applicant: David Ford Subj ect: Planning Division preliminary review of the Portal Plaza Master Sign Program Project Address: Portal Plaza(19625-19805 Stevens Creek Boulevard) Please review and provide a written response to the below preliminary Planning Division comments. The formal planning application may be submitted after these preliminary comments have been addressed, however it is recommended that the plans go through a final round of preliminary review. Please provide the following for the formal application: • Fees from comment#1 • Written responses to the preliminary comments • (2) 11"x 17"reduced size plan sets � CD-rom with pdf copy of plan set The formal application will not be accepted unless all the above are provided. Planning Division may ask for additional information or revisions once you respond to these comments. General Comments: 1. Application and Fees This project will need a Sign Program application, which is approvable at staff level without a public hearing or noticing. Please refer to the application form (www.cupertino.org/planforms) for the formal submittal requirements. The estimated planning fees for this project are: � Sign Program-$671 • Categorical Exemption from CEQA-$232 • County filing fee-$50 • Total-$953 2. Sign Program Matrix: In order to streamline the approval process for future sign permits, we recommend that a matrix be included in the sign program, which lists the allowable signage for each tenant. Please see the enclosed example. Submittals and A�rovals Section Comments: 3. Revisions: a. For #2, delete "window, a-frame, portable, etc." It is unclear whether these have been permitted. _ Preliminary Review of Sign Program Portal Plaza Page 2 b. For#4 and#5,change the code reference to 19.104. 4. Additional information: a. Please provide provisions to accommodate future revisions that may be required because of change in use or tenants. Note that any proposals for new permanent sign locations not shown on the sign program or modificaHons to existing sign program standards shall require City review through a sign program modification and, at the discretion of the Director of Community Development, an additional discretionary permit. b. Please note that, "Requests for changes of face to signs shown on the sign program, including,but limited to, letter style, letter size, color,background, or message shall be consistent with the approved sign program." c. Please note that all temporary signs shall receive temporary sign permits with the City of Cupertino Planning Division, 408-777-3308. d. Please note that no additional permanent signs or variations from this sign program or Cupertino Sign Ordinance will be allowed unless a future sign program modification is approved. Design Criteria Section Comments: 5. Additional Notes: a. Externally mounted raceways are prohibited. b. Internally illuminated signs shall not have a directly visible light source. c. Background colors shall be opaque/dense/matte to minimize glare. d. Sign copy shall be simple and concise, without excessive description of services or products. e. Wall signs shall be consistently mounted with consistent illumination and projection. f. The intensity of illumination for signs shall not exceed approximately 250 foot-lamberts. g. The color and thickness of the sign panels as well as the brightness of the bulbs used to illuminate the sign shall be designed in such a manner as to avoid excessive illumination and glare. h. Illuminated signs which are not a necessary part of the security lighting system for a business shall be turned off at 11:00 pm or within two hours after the business is closed, whichever is the later time. Si�n Construction and Installation Section Comments: 6. Revisions: 7. Additional information needed: fa� Show typical wall sign illumination and mounting details. lJ �Show a typical building elevation showing the placement of the wall sign. c. Note that wall sign returns should be painted dark bronze or another muted dark color. Preliminary Review of Sign Program Portal Plaza Page 3 Ground Si Section Comments: . Additional notes: a. Note that background panels shall be opaque and painted muted or matte background colors. b. Note that the Portal Plaza name shall be emphasized on the ground signs. c. T'here may be a maximum number of 8 tenants on a sign. d. Street address numbers or range numbers for businesses shall be clearly identified on all signs in numbers not less than 5 inches in height. Tenant Identification Section Comments: 9. Revisions: a. For #1,note that signs shall not exceed 200 square feet. b. For#2,revise 75%to 70%, and "buiding fascia or sign band area" to "store frontage where the sign is located." c. If a second row of signage is proposed, then this will be computed towards the total allowed length. 10. Additional notes: a. Note that background panels shall be opaque and painted muted ar matte background colors. b. Note that one logo, symbol, or insignia is allowed per business with exterior frontage with a maximum size of 9 square feet. These signs compute toward the allowable total wall sign size,height, and width. c. Note that illuminated signs that are not a necessary part of the security lighting system shall be turned off by 11pm. Major Tenants Section Comments: 11. Revisions: a. For#1,note that 19805 and 19765 are limited to two signs total, since they only have two frontages facing a street or main parking lot.Signs are not allowed at the rear of the building. Sho�Tenants Section Comments: 12. Revisions: a. For#1, change this to note that each shop tenant is allowed one wall sign per business with exterior frontage.Two signs are allowed if the tenant is adjacent to more than one street or driveway. Miscellaneous Si�ns Section Comments: 13. Revisions: a. Delete#2 and refer to the temporary sign section listed in comment#17. Preliminary Review of Sign Program � Portal Plaza Page 4 Restrictions Section Comments: 14. Additional restricted signs: a. Advertising statuary b. Animated signs c. Audible signs d. Off-site signs e. Electronic readerboard signs (unless approved with a separate discretionary permit) f. V-shaped signs g. Signs with visible raceway mounting h. Flags i. Balloons j. Vacuum-formed signage Allowed Si�n Locations Comments: 15. Lot dimensions:Show the lot frontage dimensions for the Portal and Stevens Creek sides per the map below: Q P.M.586-M-44 �� 2b� ' 19645 THRU 19745 00 ... ... � 628.39 0 � � PCL. 1 � A/ M I..OL. I� : O � � M 83 ' 5. 2 Ac. Z �I 598.56 I ��� � 19795,196 6 , 9805 16. Distance between ground signs:Show the distance(in linear feet)between the existing ground signs. Additional Sections Needed: 17. Temporary Signage: Include the following notes: Temporary signs shall only be installed with approval of a Temporary Sign Permit from the City of Cupertino Planning Division. Refer to the City of Cupertino Sign Ordinance for temporary real estate and political sign regulations. Temporarv Banners: All temporary banners shall be subject to the following parameters: a. Shall be proportioned in size, aligned evenly and uniformly, and properly fastened. Preliminary Review of Sign Program Portal Plaza Page 5 b. Shall be mounted to the building wall(not to project above the roof or top of parapet). c. Shall only be displayed for a maximum of 120 days within a 360 day period. Grand opening banners may be displayed for one year, provided that the content of the banner clearly promotes the grand opening of the business. d. Shall not exceed 100 square feet in size. e. Shall not be staked into the ground. f. Shall not be supported by poles. Tem�orar�A-Frame Signs All temporary a-frame signs are subject to the following parameters: a. Shall only be displayed for a maximum of 120 days within a 360 day period. Grand opening a-frame signs may be displayed for one year, provided that the content clearly promotes the grand opening of the business. b. Shall be limited to two sides maximum and shall not be illuminated. c. May not be located in areas, either on public or private property, which are used by the public for vehicular or pedestrian traffic. d. The maximum area shall be 8 square feet total. e. The minimum height shall be 3 feet and not to exceed a maximum of 4 feet high. f. The maximum width shall be 2 feet. g. The minimum setback from the curb shall be 2 feet. h. Shall only be displayed during business hours. i. Shall maintain a 5 feet wide minimum pedestrian walkway. j. Shall be located at least 15 feet from bus stop zones and/or bus stop furniture. k. Shall be located at least 4 feet from a disabled parking zone. 1. Shall not be set into the ground. m. Shall not be attached to trees, lamp posts, utility poles, street or traffic signs, benches, hydrants,mailboxes, or other fixed structures. n. Shall not be located in any required landscape setback area. o. Shall not be located in the public right of way. The Director of Community Development may modify the specific standards described above upon making a finding that special circumstances unique to the site required the application of a modified standard. Permanent a-frame signs may be allowed if the Director of Community Development finds that they are appropriately designed, executed, and maintained with the following emphasis: • Design character • Quality of color and material(vibrant and weather-resistant) • Complementary to the building architecture and operation of the business area • Enhancement to the overall appearance and texture of the pedestrian shopping experience Preliminary Review of Sign Program Portal Plaza Page 6 Promotional Devices In addition to special event banners and a-frame signs for each tenant, promotional devices are permitted under the following parameters: a. May be displayed for a maximum 3-day period,4 times within a calendar year. b. T'he device shall not displace parking or be located in a landscaped front setback area. c. Promotional devices are limited to 2 center displays, unless otherwise determined by the Director of Community Development. d. Shall only be displayed during business hours. e. Must meet other location criteria as described in the Temporary A-frame section. Please contact George Schroeder at(408) 777-7601 or georges@cupertino.org for any questions or concerns related to these comments. Encl: Sign Program Matrix example � PRE-APPLICATION FORM Community Development Department 10300 Torre Avenue (408) 777-3308/ Fax(408) 777-3333 Cupertino,CA 95014 planningQcupertino.org C U P E RT I N O http://www.cupertino.org/planning PLEASE NOTE: A pre-application conference is required prior to submittal on all applications. The purpose of the pre-application conference is to determine if the application is ready for submittal. Application fees are nonrefundable. Please call your project manager to schedule a time for the review of your application materials. We suggest you allow enough time prior to the application deadline to prepare additional information or make changes in case any are needed. Please Uring this form to the pre-application meeting for a signature. Include this form in e our application submittal. Application Request: ��-w `� ;� ��r� �'� , -�---�-� Cosnments: ...�� �'��r r- ;�v-- �jtd�' �C " 7t2.-�'Z•;� /"v! �z�'� v1it'� �j� ❑ Public Works Confirmation for�n? -'�-����..�� �!`�__ t�� '� Signed (planner) _ a-,.: Date � � � C�S � As a part of the application review process, City of Cupertino employees may visit your site in o��der to take photographs, slides and/or videotape. These materials may be shown at a cih�meeting. Sl�eet�of 11 Apy2021-13.doc revised 7/20/12 APPLICATION FORM Corrcrnunity Deveiopment Department I030Q Torxe Avenue (4�8}777-3308/Fax(408)777-3333 Cupertino,CA 95014 planningQcuperdno.org C U P E RT[N A http://www.cupertino.org/planning I'roperty Owner Phone(w) Phone{h) X PORTAL PLAZA, Tp 408-720—OS00 Street Address Fax CelL 505 S. PASTORIA AVE, ��201 408-732-8392 City,State,Zip Code �-Mail SUI3NYVALE CA 94086 chris@ amaoka.net Project Contact Pexson Phone(w) Phone(h} X David Ford 510-387-0546 Street Address Fax Cell 124 Allimore Ct. City,SEate,Zip Code E-Mail Roseville, CA 95747 Project Address APN(s) zl/,, , � 19625-19845 Stevens Creek Blvd, ✓r �" °t d ���� Brie#Project Description New Master Sign Program for Por�a! Plaza I cerhify fhnt tl:e foregoing sfatentents are true and correcf to the best of nt�knowiedge. I understund thnt a niisrepresentation of nn� subntitted data ntay invalidate an approvai by fhe Director of Conimunihj DeveIopnient, Design Review Camntittee, Ptnnning Comn�ission or Cih� Council of fhis appiication, I undersfand that the applicRtion rria� be withdr�wn if tliy authorized representative or I is not present at the scheduled nreetirtg(s)unless a written request for postponeaa�ent has been presented to the applicrrble review body. I haue cliscussed this applicnfirni zoith fhe Pubtic Works staff r�nd I understr�nd the pubiic i»tprove�rient requiret associated zoith thi proposnl. I und sfattd appIication fees are nonrefundab[e. " /��3 AppIicani's Signature Date I decInre under penrrlh,/of perjun,/tltat 1 ant tJte owner of said properh�or have Power of Atforne�{attach coJn�)front said properhj nzvner and that I consent to tlte nbove-described appiicafion and I authorize Cify sEaff to vfsit the site in order to tahe phofographs, slides r�n e that mn�be slzozon at«cihj raeeti�ig. I understand appIication fees are nonrefundable. AL P , ociates, YnG•� mana�em�n���ompany 6/19/13 Properfy Owner`s Signatui Print Pra erty Owziez's Name Date Vice pPresident, Finance � Stn,{f use anhL S �� �r 1� Application accepted by� an ���� AppTicafian type: S i�� �r`'` ��' For Antendute�zts or Modifica�io�is,Iist tl2e ofYginr�t per7lait: Skeet� of 11 Ap�2021-13.doc revised 7/.LO/12 Community Development Department = 5�� � Pro'ect A lication Summa a: � ) p p rY File: S-2013-03 __ Si�n Pr_o�ram APN(s) Environmental: Exempt _ 316-20-083 Project Name: David Ford Portal Plaza Manager: Kaitie Groeneweg Notice Type: None __ Location: 19625-19805 Stevens Creek Blvd Description: Si�n Program for an existin�_sho�ping center Portal Plaza Filed Pre-h�__ERC _Legal __ DRC PC___ CC 6/19/2013 Consent? ❑ Contacts Name Type Address ___Phone,Fax, e-mail David Ford Contact All Sign Services 510-387-0546 124 Allimore Ct Roseville,Ca 95747 Portal Plaza Applicant c/o Yamaoka Associates,Inc 408-720-0500 505 S Pastoria Ave. #201 chrisQyamaoka.net Sunnyvale,Ca. 94086