Marketplace Shopping Center
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MASlER:SICNAGE PROGRAM
Cupertino, CA
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TABLE OF CONTENTS
Exhibit C
Installation Details and Photo Details
Overall Site Plan
Site Signage
Original Building Signage
Building A Signage
Building B Signage
Building C Signage
Examples
Demising Tenant Plans
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EXHIBIT C
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EXHIBIT C
This Exhibit is a continuation ofthat certain Shopping Center Lease by and between
Evershine VI, L.P., as Landlord and ~ as Tenant, dated
2006, relating to certain real property in Santa Clara County, California, and by this reference
shall become a part of such Shopping Center Lease.
The MarketPlace Shopping Center, Cupertino
Master Si~rn Criteria
TABLE OF CONTENTS
1. Purpose and Intent
I I. Cieneral Requirements
III. Style
IV. Construction Requirements
V. Installation
VI. Location
VII. Guarantee
VIII. Insurance
IX. Allowable Area
X. Quantity of Sign Displays
XI. Color
XII. Logos
XIII. Store Front and Receiving Door Signage
XIV. Prohibited Signage
xv. Expiration of Lease Term
XVI. Major Tenants
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PURPOSE AND INTENT:
A. This criteria has been established for the purpose of maintaining a continuity of quality and aesthetics
throughout the Shopping Center for the mutual benefit of all Tenants, and to comply with the regulations of
the City of Cupertino, California according to current city sibJTI ordinances and Heart of the City
Development Standards and Design Guidelines enacted by the City Council October 2, 1995.
B. The intent of the sign criteria is to otTer the Tenant design flexibility and to encourage ditTerent types ofletter
styles, logos and colors. The signs specified will offer optimum tenant identifY when designed in
confonnance with the design standards.
C Conformance will be strictly enforced, and any installed non-conforming or unapproved signs will be
removed at Tenant's expense.
D. Unique signage designs proposed that do not meet the Landlord's Master Sign Criteria or the regulations
governed by of the City of Cupertino shall be reviewed by the Landlord on a case by case basis and are
subject to obtaining approvals for an exception by the Landlord and/or City of Cupertino.
.1. GENERAL REQUIREMENTS:
A Prior to fabrication or applying for cIty approvals, each Tenant shall submit to the Landlord, for written
approval, three (3) copies of detailed shop drawings in full color indicating the location, size, layout, design,
color, illumination, materials, power demand, and method of attachment. Additionally, shop drav,:ings to
include building elevations illustrating proposed signage. Sign permits shall not be issued without the
Landlord's prior written approval of shop drawings.
B. All signs shall be reviewed by the Landlord for conformance with the sign criteria. Approval or disapproval
of sign submittal shall remain the sole and absolute right ofthe Landlord.
C All permits and fees for sibJTIS and their installation shall be obtained by the Tenant or its representative.
D. All signs shall be constructed at the Tenant's expense.
E. Tenant shall be responsible for the installation and maintenance of his sign. Should Tenant's sign require
maintenance or repair, Landlord shall give Tenant ten (10) days written notice to effect the maintenance or
repair. Should Tenant fail to do so; Landlord shall undertake repairs and Tenant shall reimburse Landlord
within ten (10) days from receipt of invoice.
-;i. STYLE:
Tenant signs must be neon internally self-illuminated individual channel metal letters, 5" deep, with plexiglass
face.
Signage height shall be measured for each individual letter from top to bottom of letter for maximum individual
letter size set forth on table below by the City of Cupertino sibJTI regulations.
Signs consisting of 2 rows shall be permitted subject to the maximum heights set forth in the attached table for the
overall sign display.
In no instance shall the maximum height of the letters exceed the heights set forth in the attached table whether
the sign be I row or 2 rows.
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For signs consisting of 2 rows, the 2nd row height of the sign display letters shall not exceed the height of the 1 st
row,
v. CONSTRUCTION REQUIREMENTS:
A. All channel letters are to be fabricated using 24 gage paint-Iok sheet metal with full welded construction and
automotive enamel finish or precoated finish.
B. All sign bolts, fastenings and clips shall be hot-dipped galvanized iron, stainless steel, aluminum, brass,
bronze, nickel or cadmium plated. No black iron materials of any type will be permitted.
C. All conductors, cross-overs, transformers, wiring and other equipment must be concealed in an outdoor rated
raceway or behind the sign fascia as specified in the Landlord's installation details
D. Raceways and angle iron supports shall be painted to match color of the building background to which the
sign is being affixed. Paint color matching formulas to be provided by the Landlord.
E. Metal birdspikes shall be installed by the Tenant's sign installation contractor on the tops of all raceways
F. The face of the channel letters and logos shall be acrylic plastic (3/16" thick minimum) fastened to the
metal frame by a 3/4" trim cap.
G All signs and their installation must comply with all local building and electrical
codes and bear a U. L. label if required by the local governing agency.
H The stroke of the letter will dictate the number of rows of neon tubing and the multi-amp requirements for
internal illumination. The tubing is to be installed and labeled in accordance with the "National Board of
Fire Underwriters Specifications".
INST ALLA TION:
A. All signs are to be installed under the direction of the Tenant's pre-qualified sign installation contractor
subject to Landlord's installation criteria. Sign work is not to commence on Tenant's Premises unless a
signed copy of the approved shop drawings have been reviewed by the Landlord or Landlord's other
representative and the required approvals and permits have been issued by the City of Cupertino. Each sign
will be inspected for conformance with the detailed shop drawings.
B. Tenant's sign installation contractor(s) shall completely install and connect the sign display to Landlord's
provided power for sign circuits and centralized timer controller. Should centralized power for sign circuits
and timer controller not be available to the building, then Tenant's contractor shall provide power to sign
display directly from Premises of Tenant's electrical subpanel with control by a photocell.
C. The sign contractor shall repair any damage to the Building caused by his work. All penetrations of the
Building shall be neatly sealed in a water tight condition and shall be patched to match the adjacent finish.
Penetrations shall be limited to three (3) penetrations per character of Tenant's sign. For instances requiring
Tenant's sign to be attached to a wood glu lam beam facade, channel letters must be affixed to the sign
display raceway with penetrations occurring only for attaching the raceway to the face of the wood glu lam
beam. Damage to the Building that is not repaired by the sign contractor shall be corrected at Tenant's
expense.
D Landlord will inspect Tenant's sIgn installation and reqUire Tenant to have any
discrepancies and/or code violations corrected at Tenant's expense.
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'I. LOCATION:
All signs shall be located as detailed on the attached drawings.
'II. GUARANTEE:
The entire sign display shall be guaranteed for one (I) year against defects in material and workmanship.
Defective parts shall be replaced without charge Landlord or Tenant.
VIII. INSURANCE:
The sign company shall carry workmen's compensation and public liability insurance against all damage suffered
or done to any and all persons and/or property while engaged in the construction or installation of signs in the
amount of $1,000,000 per occurrence. Such proof of current certificate of insurance shall be provided to the
Landlord prior to scheduling of sign display installations. Tenant's sif:,l11 installation company shall be required to
name as additionally insured the Landlord, any applicable lender, and other entities associated with the Premises
or project.
IX. ALLO\VABLE AREA:
"Total area permitted for commercial wall signs is to be increased from I squre foot per linear foot of store
frontage to 1.5 square feet" per City of Cupertino Heart of the City Development Standards and Design
Ciuidelines enacted by the City Council October 2, 1995 f\1a\imum height of letters and length of wall signs
shall be in conformance with the table below as set forth by the City of Cupertino Sign Regulations
(. QUANTITY OF SIGN DISPLA YS:
Each Tenant will be permitted and required to furnish one (1) only fascia sign unless the Premises has store
frontage on more than one side of the building, in which case Tenant will be required to furnish signage on a
minimum of two (2) building elevation frontages.
AI. COLOR:
Variations of color from one Tenant to another is encouraged.
The side returns of the metal channel letter must be painted with Kelly Moore Paints 701-M Stone Age. The
trim cap must be anodized dark bronze.
Chain Tenants with sign and logo colors not provided by the aforementioned colors will be considered on an
individual basis by Landlord.
II. LOGOS:
Tenant will be permitted to display one (l) logo at each sign location. The logo area shall be included within the
sign area limitation. The logo shall be defined as a graphic symbol commonly used by the Tenant for
identification. The logo shall have a metal channel outline of the symbol with construction as required for
Tenant's channel letters.
Logos shall be permitted to exceed the height of the overall sign by a margin of2" at the top and 2" at the
bottom.
"'iii. STORE FRONT AND RECEIVING DOOR SIGNAGE:
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A. Tenant shall be pennitted to place a sign of not more than ] 44 square inches at the bottom of the window
panel adjacent to the store front entry door. The sign shall be decaled or adhered lettering indicating hours
of business, emergency phone numbers, approved credit cards, etc. No other window signage will be
permitted at any time without the Landlord's prior written consent.
Street address numbers will be installed by Landlord above store front entry door.
Tenant may install a sign 3" high, black vinyl adhesive helvetica medium letter on rear service door for
business identification. Lettering shall be centered on door 5' above the finished floor.
avo PROHIBITED SIGNAGE:
A. Except as provided herein, no advertising placards, neon or illuminated signs, external displays,
decorative lighting, flags, balloons, banners, pennants, names, insignia, trade marks or other descriptive
material, shall be affixed or maintained upon either the interior or exterior glass panes and supports of the
show windows and doors or upon the exterior walls of the buildings without Landlord's prior written review
and approval.
B Signs on or affixed to trucks, automobiles, trailers or other vehicles which advertise, identifY, or provide
direction to a use or activity not related to its la\v1'ul making of delivencs of sales or merchandise or
rendering of services from such vehicles is prohibited.
.v. EXPIRATION OF LEASE TERM:
At the expiration or a sooner tennination of Tenant's lease term, Tenant shall remove its signs and patch the sign
fascia to match the adjacent finish.
XVI. MAJOR TENANTS:
The provisions of this sign criteria shall not be applicable to identification signs of occupancies designated by the
Landlord as major tenants. These tenants may install their standard signage, which appears on buildings operated
by them in California providing the signs are architecturally compatible and have been approved by the Landlord
and the local governing agency.
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Installation Detail 1
The Market place, Cupertino
Master Sign Program
February 6, 2008
KCR Developmer
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Installation Detai/1
The Market place, Cupertino
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February 6, 2008
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Installation Detail 2
The Market place, Cupertino
Master Sign Program
February 6, 2008
KCR Developme
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The Market place, Cupertino
Master Sign Program
February 6, 2008
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Installation Detail 3
The Market place, Cupertino
Master Sign Program
February 6, 2008
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The Market place, Cupertino
Master Sign Progra
February 6, 2008
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The Market place, Cupertino
Master Sign Program
February 6, 2008
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The Market place, Cupertino
Master Sign Program
February 6, 2008
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