Ordinance 1414
U~II4AKE N0. 1414 ~ .,; .. ..,,....:: ,
AN OF 'JIB CITY a0fAi0II. OF THE QTY OF C~',INp~
CIA AMk2~fIG VARIOUS PROVISIONS OF THE
SIQi (No. 746)
~ t~ City~s Sign Ckdinanoe Nor 746 waa enacted by the City
period o in~e ibr~ry~212, 1977, and has served the oanuta~itSr well during a
activity; and
s- the provisions o! said sign ordinar,osremain lamely in
step with the original. objectives leading to its ; aril
wFRTiFA.4, Minor modification of certain provisions of said Sign
Ordinance have been fount necessary in order to remain current with
~~ ~P ~ mot theiln ~~, and to clarify ambiguities which may
egislative intent of Said ordinenoa.
~r ', BE IT OEiUAII~~ AS PnI,LfJW3t
That the City ~~ of the City o! Cupertino hereby approves o!
the text mitts to Ordiilanoe 746 as set forth in the ensuing portions
of this Ordinanoet
PION la r. Fr*mnrx. The City Oautail of the City of
Cupett,ino finds as follows with regard to the sign Ordinance text
amts e~naoerated in this Ordinance:
A) That the prnPosed amerdme~tty are necessary tp ensure that the
City~s apptvadi to sign regulatic~ r+amains ctu-z~nt with evolving
oaoamitY desic~ values and with the objective of p2+eeerving a
.viable business climate.
B) That the proposed amendments are wry ~ ~fy ambiguities
of language or intetpretation so that a more consistent
application of the regulations can be made relative to the
overall Purpose and intent of the Sign ordinance.
C) That the statement of legislative intent appearing in Section
1.03 of Ordinance 746 (and as Section 17.04.020 of the Cupertino
M~mic;ipal Code) is hereby rreaffirmed as the basis upon Which the
subject text amm'dmetfts arc p~'+q~osed.
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NO. 1414
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~sr_rraar 2: QiD~UWCE 746. 'BECPICR~i 3:02: i. >`ri
A) Ordinance 746, Section 3.02 is hereby repealed in its mttirsty.
B) Rl~a following text shall tee enacted as Sectiotr 3.02' of Orslitsanoe
746: _ _,
Permit--Required-Dso~ntions. All aigrss wtsich ,are nvt e~op~t by
seckian 4 of this Orr3.inance, ar by Sections 8.07 ar 8.08 sha11. ~ i^equix±a, a
sign permit fmn the City.
SFJCPION 3: 746. SDLTION 6.03.4s
A) Ordirlarfos 746, Section 6.03.4 is hereby repealed in its entirety.
B) Zhe following tehct shall ba enacted as Section 6.03.4 of
Ordirlarroe 746:
oamier~ial Di:~cta --G~o~axt Signs-Seavioe &tatians Service
stations shall be penattted one (1) graasd airy regardless of street
fraastage. A priaa-siaJn readerboard shall be incorporated into the
service statical grand sign aryl be catq~trted in the face area
..permitted -and shall ba Ioept ir1 use as stipulated by Section 9.10. A
price sign roard may be attached to the wall of the service
station buildirrq Paciry the public street in iristanoes where a
service station is not identified by a grand sign.
Said price sign shall be permitted in addition to any buildisy
maurted sign allowed far the site under Section 6.03. 'fie rnrmber
of product prices listed on the graffi sic~t ar wall sign display,
shall. not exceed six (6) per face. use letter size of said price
display shall not axoeed the mirtim~an specifications cotrtairsed in
Scotian 13532 0! the Business and Profesaiarre Oode of the State of
California, as amended.
SF]CFIfRJ 4• ORDINANCE 746. SDCPION 7.12
A) Ordirlanoe 746, Section 7.12 is hereby repealed in its entiz+ety.
8) Zhe Pollowiry text shall be enacted as Section 7.12 of Ordinance
746:
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ORDII~R~ 2i0. 1414
Siam Proraa__,~ir~,+.rA. !- sign p~agLam tai certain land
use:. districts, as svquired under Section 6, is intQnded to provide
' gigrt ootttir:uity far aoulti-tersnt:t, ~r~e,*- at , p~+otesoiaaal office
~ t„~,n++-±,.t ~ within the City. Priar' to approval of
eign8 Within aud~ diatriota, the oWrfer or the prooperty shall
submit a plan for an overall sign program Mich shall be required
!ar all tersatrts within the building.
B) The information required tar an application Par a sign
program, and whic3t will be a part or the program, is as follows:
1) The signature of the property owner;
2) ~t~e sign size, is:cluding a formula !ot length and area
!or eadi tenant sign;
3) The polar sr,3tetne, mounting ted>nigte, latter style and
size, type or materials, and any other intemation as may be
necessary tar adopting the ptvgrmn
C. The adoption of a sign program shall ba r+equited at the
time of the initial oonsttiuctian o! a new project. bcistirtg
dev~elopnents in the City which do net have an overall sign program
shall be requited to adopt ate when the tirst tenant in the
project requests a change of face. Rhes+sarter, all subsequent
dtmtc~es of face in the project shall be required to Dantean to the
~•
D. As a Datditiat of approval tar a sign program required
under this Title, the ASAC may authorize asap-ectninistration
procedure for majar d:anges to individual tenar-t signs ar
lreesta:tdirtg signs, when such ct:arr3es ate implemented in
oanfarmat:oe with the adopted sicyt program. The
selr-administration procedure optim may ba granted only to those
establistm~ents far which the property saner will act to administer
the sign progra®, ar in which an authorized agent ar nanager has
been appointed by the property owner far that purpose, and which
hnvs at least three (3) tenants.
thtder the salt-administrating: procedure, the pzcperty owner
may approve and iaq~lement minor dtanges to irxiividual sign faces
oasLSistent with the site's adapted sign program without ft:tther
review by the City. The selr~ndministratian prooedut+e shall apply
only after a sicgt progr~nn is approved, and after eadi sign
authorized under that program is installed in aooordanca With any
t~equired oonstructicn permits.
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rA. 141a
r°; • - '~ , pxvpszty oansr ~ az' ' `authorized agent shall ass~mie
xespa:eibility far disalosurs to tensn!a of the sign pivgram
requis+ea~ts, and shall ensure that d~angea authorized under the
colt-a~imtnistratian privilege are oonsiat~ent with the aaoptea sign
pi+ogre:n. 7be ASAC may initiate a public hearing to rBVOlae any
authorized se1!-adminietratim privilege upon demnstrnticas of
substantial and oonsisteltt deviation from the approved sign
~rx:rtuv 5• vrrnaa-rar~ 746 SECPIOtd 8 01
A) Ordirenoe 746, Section 8.01 is hereby repealed in its entirety
LION 6: ~Ata~ 746 SDCPION 8 0$
A) Ortiinenoa 746, Section 8.08 ie hereby- repealed in its entirety.
B) 'ors following text e2:a11 be erected as Section 8.08 of Ordinance
746: _
ale. Rent or Leas m aiern,e, A. Sale, "rent ar leesirg 81grm
shell - be pezmitted irr-ell zones e~ept reaidentiai zones. Signs far
reaiderstial zones eze stated in Section 8.07.
H. Such signs may include the tome of the real estate agent or
owner, the address, phone number and any other peztineat
inta~zmntian.
C. Each paznel shall be allowed to display arse sale/rent,/lease
sign on Bch public street fzorrtage. Each sign face shall be
"limited to ~ (32) equaza feet, with a nasdnena of two faces
per sign. Each sign shall be liatited to a heic~t of five (5) feet.
D. A building motarted sale/zrrf~/lease sign may be used in lieu
of a freestanding sale/rent,/lease sign. One building meted sign
nay be placed on eac3i building elevation facing an adjacent public
street, provided that a S'+eestanding sale/rent,/lease sign as
p~ldesciribeds~~Paragraph C shwa is not displayed oonau~resrtly ear that
frrurtage. Such sign shall be restricted to 32 sq.
ft. o! face area, and shall be located and displaye3 in aoaardanos
with the provisican of Section 7.02 regarding clearance, obstruction
and rvotlinla line level.
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o~Da~ r~u. laic
.,:--. E. -ono- sign tar purpo.es o! sale,. zeal ~ leasing shall be
t~ ~s+ec•t lat ~ qaf mP~o ~~~ ~~4
lots liiiloed to a public tharau~tfare by a driveway oorridar only.
Display -o! said off premise sign shall be confined to private
pivperty, subject to approval and cooperation of the property owner
upon whose paroperty the off pr+mtise sicp~ is to be located. Said of!
premise .sign shall be allowed in addition to an an premise display
auttmrized tinder Paragraphs A - D above. Said off pr+aaise sign
shall haws a maximum of two faces, and shall not exceed twenty (20)
aq. ft. 3n area per face, nor exceed a height of five (5) Pest.
SON 7• CIRDI'rII1NCE 746. SF7CPION 8.10
A) Qrdinanoe 746, Section 8.10 is hereby repealed in its entirety.
B) ~e following text shall be enacted as Section B.ol of or+dinanoe
746:
Temoo2arv and 5loecial Event Sions and Pramtional Devices.
A. T~orary and other special event signs, banners, pennants or
hellcats !ar the ptaq~oses of grand openings ar special events may
be permitted in all ocmmercial, iffiustrial or Plarmed Devalopnent
Zoning districts subject to approval of the Plannitx3 Director.
H. 'ale use Of any special promotional device stxfi as search
lic~ts, hat air balloons, rides, ttaffic/parking directional signs
trithin the public right-or~xsy, etc., Amy be permitted with prior
written approval of the Placating Direc.•tor, ud» shall review the
request in re:].atian to the type of activity and the
appz+opriate~ess of the activity to the s~a:x+aadirg nom.
~' is no specific limitation an the naober of traffic,/parxing
directional signs whic3i may be used as a site on the specific say
of the special praaotional ar t~ar5- event. However, the
Plarming Director shall revisor the ntn~ and plaomient of signs
requested to be placed in the public right-of-way, and may
rrstrict the mbar and placement of said signs in order to ensure
that adequate sight distance acd traffic safety clearances ors
:.maintained.
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oRDI2~IN(~ No. 1414
C. Each busir~eas msy be `permitted cona~rrertt use of one
ter]' oar special errant sign and one special promational_devioe
to four times within n calEndar year. one additional tespo~ary
and one additiconl. pranotional device may be allowed daring
the"first year o! operation far a new business entity far purposes
o! annaa:cing the grand opening o! said business entity. A
freestanding temporary sign shall not exceed ten feet in height ar
fifty square feet per face, with a ae+xi~man of two faces. A
t~orary banner shall be building mamted only, shall have only
one face not e~aoeedirxg ~ hurxlred square feat in area, arxi shall
be placed on the building in aooordarr~e with the limitations
specified in section 7.02 clearance aryl rooiline level.
D. Zn cases of a shopping center, only ono temporary ar
special event sign may be displayed at any one time !ar purposes
of . arfnau~cincJ events which era sparsored by, ar era conducted
under the supervision of tY-e shopping center as a whole. A
_t~Oraty sign Par a shopping center as a whole may bs peranitted
in addition to bara~ers or te~orary signs on display by individual
tenants within the shopping oentex, in aooordanoe with the
_-following schedule:
3 Tenants to 6 Runts - 1 Tenant Display ar 1 Center Display
7 Tenants to 13 Tenants - 1 Tenarst Display + 1 Center DisP~Y
14 Tens to 20 Rbnants - 2 Rpnant Displays + 1 center Display
21 R~enartts to 27 Tenants - 3 Tenant Displays + 2 Center Displays
28 R~Snnts ar more - 4 Trnartt Displays + 4 Center Displays
E. All temporary signs and devices may be displayed far a
maxilamm period a! thirty days, without renewal privileges.
F. A minims of ono htazired dollars cash deposit shall ba
required to eneum removal o! the sign upon the expiration data
it the allowed t~imet~the City shall retain the depositit to cover
-costs of removing audi sign.
G. Signs aruyo~a~cirg a citywide event for a citywide
organi2atiart shall be permitted in the public right-of-way. Rhe
length of time suds sicFt is permitted, amount of deposit, and sign
size, raanber and location shall ba subject to staf! approval.
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a~nm~ rx~. 141a
_APF1lcatiana shall_ irialucfe n list 'ot all signs, including earn
i9sign~s dimmmione and street locatiur. lh the event that the
..signs are not s+e®wed `within 'the allott~eci time, the, City shall
retain the deposit to Dover oasts of moving said signs.
SEiL'PZCN S: ~D1Nf1- 746. SHCPION 8.11
A) Osdinarroe 746, Sectim 8.11 is hereby repealed in its entirety.
B) Zhe following text shall be enacted as Section 8.11 0! Ozdinanoe
746:
.window sions. A. window signs shall be permitted in all
oaomemcial zones.
B) ~e total azea of any window obeau~ed by any ocmbination
of pexaanmlt and te~paxaty window signs shall not erased twenty
flue (25) pex+oertt of the window a:stece and shalt be located
within the interiar of the building.
C) Signs within a window shall be m~sidered teaporazl+ it
they remain on the wirr]ow for lase than thirty (30) days, and
shall not be subject to review. Winnow signs interned to remain
~~ sl~far more than thirty days shall be considered permat~errt
Pormorxart wi:nov signs may be permitted in addition to
any .permanent wall sign ar signs allowed tar a ocmnercial
estab~].ietnoent toner Section 6.03 of this Ordinanos.
.'EON 9: CHtDII~NCE 746. SDCPIC{i 10.03
A) Otdisrarfoe 746, Section 10.03 is hereby repealed in its entirety.
B) ~s following text shall be enacted as Section 10.03 of Ordinattoe
746:
Cm~fditicns far Corrtirnranoe of Non•c~orttormirw Signs.
A. Any mn-contarminq sign which teas legally aracted in
acoardartoa with the pxwisions of the Ordinarne in affect at the
time of erection, ar which has a valid permit tzars the city, shall
be permitted to remain tmtil Sufi time ass
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~ NO. 1414
1) Tlme~s is , a d~x~s in t2ya use of the px~opetty that the sign
is located. ant
Z)-~ arv~ altaretions ar enlatgaments to the site ar
building an aa3d pz+cpertyt ar
3) Thera is ~ o! Yana oartistituting 50= ar more of the
existing total sign faoa area at any one timsi expanaian, movement
ar modification o! the sign. A ~ of face of a single tenant
name panel oonstitut,ing lase than 50f of the total e~dsting sign
taoa area in a multi tenant sign shall not constitute graa:ds for
modification of a non ootsrorminq sign.
B. At such time as any of the above mentioned events ooair, the
sicpi must be bzvught into ccntormanoe with this title. Any business
with a non ca-forming sign shall not ba entitled to an additional
sign unless the non conforming sign is made to orng~ly with the
previsions o! thin Ordinance.
$F7f7PI0N 10: 746. BflCPION 7.05
A) Ordinance 746, Section 7.05 is hereby repealed in its entirety.
B) Ztse lollaring facet stsall be enacted as Section 7.05 of Ordinance
746:
A) All signs located within six tnux3red sixty (660) teat of
a la~scaped freeway shall be oriented to the regular street
system adjoinirr~ the pmopsrty rather than to an crientaticn that
is exclusively visible to the freeway. Signs may ba oriented to
the freeway, subject to the appxvval o! the Architectural and sits
Approval committee, under case of the following ciramsstances:
1) The nature of the use identified bi' the freeway oiiented
sign is lead by the Arc3iiitsctural and Sita Appzwal Oanatttea to
require ~eeWay oriented signaga.
2) 'Eae sicp7 is intended far e~M idenkification purposes
only, is building nxxmted, and does not exceed the size
limitations far building mounted signs otherwise prescribed in
this Titlfl. Dopy content far oaxpany identificaticn purposes
shall ba subject to interpretation by the Ardlitectvral and Site
Appawal O~mittee il'1 aoooztlanoa with Section 7.03.
B) On presaise signs of a tmtQorary nature, such as far-sale
ar far lease sigrLa, may be oriented to the rr+eeway tar a limited
period of time as determined by the Planning Director.
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Nc. 141a
~)' ~Y ~° building mo<aYted sign.. ariented to a Y
shall be allowed per buainess,.ar por tenant in n buiditrg. Midi is
ooCatpied. bA oar more tenants. Hou~enrat', not mare then-two (2)
fx+esway ariertted building mo~attsd algae shall be allowed on any
single building ar stnyctime at any lime, notwithstanding the
total number of tenants in said building ar sure.
Fz~oostancli:g sign s2sa7.1 not bs allowed far freeway identilicatian
purposes. Stith fsesWny oriented signs shall be allowed as part
of, not in addition to building mounted signs as authorized tayder
section 6 0! this Ordinance.
A) 'ltle following text shall be enacted as Secticrt 2.365 of Otdlnance
746:
2.365 "SlYypping Center" shall mean a
retail entity eno~as three ar mare tenants within a elrgle
en~titd'y~ but whidt~~idual businesses 1 in detinede
tenant spaces axe owned and managed separately fray the shopping
~~ ~s
LION 12• ORDII~Rg 746. SDCPICN 8.12
A) 'fie following taut shall ba enacted as section 8.12 of Orditsance
7462
8.12 Beverace container Recvalim Suns. A dealer of
bevex'ages sold In oontaineta which is subject to pxwisione o! the
Beverage Oontailfer Recycling Act of 1986 may display one (1)
building nntatted single face sign not e~ooeecling ten (l0) square
feet In area whidi seta faith the intoxmation oornerning a
oe~s titled recycling oerster, as described in section 14570 0! the
Public Resoia~oes Code. SZrh sign shall be allowed in addition to
any other signs allowed far said dealer in aooordanoa with the
px~ovisia~s or this Ordinance.
Signs far oextified Red~rtion oaiters shall be
subject to the limitatiats and zsview prooed~ues applicable to the
zoning district in which said Redemption Oenter is located.
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