10. Cell phone coverage
OFFICE OF COMMUNICA liON
CUPERTINO
CITY HALL
10300 TORRE AVENUE · CUPERTINOt CA 95014-3255
(408) 777-3212 · FAX (408) 777-3366
SUMMARY
Agenda Item ~
Date: September 4, 2007
Subject: Report Regarding Cell Phone Coverage from the Technology, Information, and
Communication Commission (TICC)..
Background and Analysis: Over the last several years, the prevalence and ubiquitous cell phone
usage has made the mobile phone the communication tool of first resort, both for everyday
conversations and emergency calls~ In July 2007, the TICC conducted an electronic survey on
issues and resident concerns regarding cell phone coverage and antennae in Cupertino.
The survey was conducted during three weeks in July of 2007.. Survey links and notices were
distributed via Metrofi advertising, the C~pertino Scene, the city web site, and by e-mail"to over
a thousand Cupertino residents and to all city commissioners.. Questions focused on residents'
experience with cell phone services..
The goal of the survey was to better understand the state of wireless services, and residents'"
perception of those services.. Analysis" of the 614 respondent results, (with a +/- 4% confidence
interval) were:
· Carrier market share is dominated by AT&T and Verizon
. About half report excellent or good coverage at home
. Halfhave Fair or No coverage at home
. 45% of all detailed responses wanted better cell phone coverage in Cupertino
. Key trouble areas for coverage "
o KennedyIMonta VistalBubblMcClellan area
o Foothill Blvd (Stevens Creek to 280)
o De Anza (Homestead to Stevens Creek)
Recommendation: It is recommended that the City Council direct the Technology, Information,
and Communication Commission to revise and update the Wireless Facilities Master Plan in
order to address and expedite resolution of coverage issues identified in the wireless services
survey ~
Approved for submission:
~
Rick Kitson
Public Communication Manager
David W. Knapp
City Manager