DRC Reso 251 DIR-2007-05
CITY OF CUPERTINO
10300 Torre Avenue
Cupertino, California 95014
RESOLUTION NO. 251
OF THE DESIGN REVIEW COMMITTEE OF THE CITY OF CUPERTINO
APPROVING A DIRECTOR'S MINOR MODIFICATION TO APPROVE
THE DESIGN FOR A LARGER SINGLE ROW SIGN ON THE TOWER
ELEMENT AND NEW WALL SIGNS ON BUILDING A AT THE
MARKETPLACE SHOPPING CENTER (BAY AREA BRIDAL/NEW
THINGS WEST)
SECTION I: PROjECT DESCRIPTION
Application No.: DIR-2007-05
� Applicant: Aaron Kelsey (Marketplace Shopping Center)
Location: 19638 Stevens Creek Boulevard
SECTION II: FINDINGS
WHEREAS, the Design Review Committee of the City of Cupertino received an
application for a Director's Minor Modification,as described in this Resolution; and
WHEREAS, the necessary public notices have been given in accordance with the
Procedural Ordinance of the City of Cupertino, and the Design Review Committee has
held one or more public hearings on this matter; and
WHEREAS, the applicant has met the burden of proof required to support said
application; and has satisfied the following requirements:
1. The proposal, at the proposed location, will not be detrimental or injurious to
property or improvements in the vicinity, and will not be detrimental to the
public health, safety, general welfare or convenience:
2. The proposal is consistent with the purposes of this chapter, the General Plan
and zoning ordinance;
3. The proposal is consistent with the purpose and intent of the sign program for
the Marketplace shopping center.
NOW, THEREFORE, BE IT RESOLVED:
That after careful consideration of maps, facts, exhibits, testimony and other evidence
submitted in this matter, the application no. DIR-2007-05, is hereby approved; and
Resolution No. 251 DIR-2007-05 March 15,2007
Page 2
T at t e su conc usions upon w ic t e in ings an con itions speci ie in t is
Resolution are based and contained in the public hearing record concerning Application
DIR-2007-05 as set forth in the Minutes of the Design Review Committee Meeting of
March 15, 2007 are incorporated by reference herein.
SECTION III: CONDITIONS ADMINISTERED BY THE COMMUNITY
DEVELOPMENT DEPT.
1. APPROVED EXHIBITS
Approval is based on the plan set submitted by Aaron Kelsey of AK Signs and
Designs consisting of 9 pages attached to the staff report, except as may be
amended by conditions in this resolution.
2. APPROVED SIGNAGE
The following is a list of the approved signage for Bay Area Bridal and New Things
West on Building A:
North Elevation:
A. The applicant shall be permitted to place both the "Bay Area Bridal° sign
(Sign C) and "New Things West" sign adjacent to each other (single row
only) on the north elevation of the tower element of Building A with a
reduced maximum letter height of 36 inches.
B. The applicant shall be permitted to place the New Things West sign (Sign
B) on the north elevation with a reduced maximum letter height of 22
inches.
South Elevation:
C. The applicant shall be permitted to place the "New Things West" sign
(Sign B) on the south elevation with a reduced maximum letter height of
22 inches.
East Elevation:
D. The applicant shall be permitted to place the "Bay Area Bridal" sign (Sign
A) on the east elevation with a reduced maximum letter height of 22
inches.
West Elevation:
E. The applicant shall be permitted to place the "Bay Area Bridal" and "New
Things West" signs (Signs A and B) on the west elevation with a reduced
maximum letter height of 22 inches.
3. ELIMINATION OF DOUBLE ROW SIGN (SIGN D�
The applicant shall eliminate the double row "Bay Area Bridal/New Things West"
sign (Sign D) on the east elevation of Building A.
4. EXPOSED NEON LIGHTING
The applicant is granted approval of exposed pink neon lighting on the New
Things West signs (Sign B) on the north, west and south elevations of Building A.
The exposed pink neon lighting shall be reduced in color and lighting intensity
than on the approved exhibits.
Resolution No. 251 DIR-2007-05 March 15,2007
Page 3
5. APPROVED RENDERINGS
Prior to issuance of building permits, the applicant shall submit renderings or
photo simulations of the signs on each elevation of the building to the Planning
Department as approved by the Design Review Committee.
6. NOTICE OF FEES, DEDICATIONS, RESERVATIONS OR OTHER EXACTIONS
The Conditions of Project Approval set forth herein may include certain fees,
dedication requirements, reservation requirements, and other exactions. Pursuant
to Government Code Section 66020(d) (1), these Conditions constitute written
notice of a statement of the amount of such fees, and a description of the
dedications, reservations, and other exactions. You are hereby further notified that
the 90-day approval period in which you may protest these fees, dedications,
reservations, and other exactions, pursuant to Government Code Section 66020(a),
has begun. If you fail to file a protest within this 90-day period complying with all
of the requirements of Section 66020, you will be legally barred from later
challenging such exactions.
PASSED AND ADOPTED this 15th day of March 2007, at a Regular Meeting of the
Design Review Committee of the City of Cupertino, State of California, by the following
roll call vote:
AYES: COMMISSIONERS: Chairperson Chien, Wong
NOES: COMMISSIONERS: none
ABSTAIN: COMMISSIONERS: none
ABSENT: COMMISSIONERS: none
,
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ATTEST: APPR VE�: ��
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Ciddy Wo dell Cary C ' n, Ch '
City Planner Design Review Committee