DRC Reso 252 EXG2007-03
CITY OF CUPERTINO
10300 Torre Avenue
Cupertino, California 95014
RESOLUTION NO. 252
OF THE DESIGN REVIEW COMMITTEE OF THE CITY OF CUPERTINO
APPROVING NEON LIGHTING ON NEW WALL SIGNS ON BUILDING
A AT THE MARKETPLACE SHOPPING CENTER (BAY AREA
BRIDAL/NEW THINGS WEST)
SECTION I: PROTECT DESCRIPTION
Application No.: EXC-2007-03
Applicant: Aaron Kelsey (Marketplace Shopping Center)
Location: 19638 Stevens Creek Boulevard Suite #200-210 and 230-260
SECTION II: FINDINGS
WHEREAS, the Design Review Committee of the City of Cupertino received an
application for a Sign Exception, as described in this Resolution; and
WHEREAS, the necessary public notices have been given in accordance with the
Procedural Ordinance of the City of Cupertino, and the Design Review Committee has
held one or more public hearings on this matter; and
WHEREAS, the applicant has met the burden of proof required to support said
application; and has satisfied the following requirements:
1. That the literal enforcement of the provisions of this title will result in restrictions
inconsistent with the spirit and intent of the sign ordinance;
2. That the granting of the exception will not result in a condition which is
materially detrimental to the public health, safety, or welfare;
3. That the exception to be granted is one that will require the least modification of
the prescribed regulations and the minimum variance that will accomplish the
purpose of the sign ordinance and sign program for the Marketplace shopping
center.
NOW, THEREFORE, BE IT RESOLVED:
That after careful consideration of maps, facts, exhibits, testimony and other evidence
submitted in this matter, the application no. EXC-2007-03, is hereby approved; and
That the subconclusions upon which the findings and conditions specified in this
Resolution are based and contained in the public hearing record concerning Application
Resolution No. 252 EXC-2007-03 March 15,2007
Page 2
EXC- 7- as set ort in t e Minutes o t e Design Review ommittee Meeting o
March 15, 2007 are incorporated by reference herein.
SECTION III: CONDITIONS ADMINISTERED BY THE COMMUNITY
DEVELOPMENT DEPT.
1. APPROVED EXHIBITS
Approval is based on the plan set submitted by Aaron Kelsey of AK Signs and
Designs consisting of 9 pages attached to the staff report, except as may be
amended by conditions in this resolution.
2. APPROVED SIGNAGE
The following is a list of the approved signage for Bay Area Bridal and New Things
West on Building A:
North Elevation:
A. The applicant shall be permitted to place both the "Bay Area Bridal" sign
(Sign C) and "New Things West" sign adjacent to each other (single row
only) on the north elevation of the tower element of Building A with a
reduced maximum letter height of 36 inches.
B. The applicant shall be permitted to place the New Things West sign (Sign
B) on the north elevation with a reduced maximum letter height of 22
inches.
South Elevation:
C. The applicant shall be permitted to place the "New Things West" sign
(Sign B) on the south elevation with a reduced maximum letter height of
22 inches.
East Elevation:
D. The applicant shall be permitted to place the "Bay Area Bridal" sign (Sign
A) on the east elevation with a reduced maximum letter height of 22
inches.
West Elevation:
E. The applicant shall be permitted to place the "Bay Area Bridal" and "New
Things West" signs (Signs A and B) on the west elevation with a reduced
maximum letter height of 22 inches.
3. ELIMINATION OF DOUBLE ROW SIGN (SIGN D�,
The applicant shall eliminate the double row "Bay Area Bridal/New Things West"
sign (Sign D) on the east elevation of Building A.
4. EXPOSED NEON LIGHTING
The applicant is granted approval of exposed pink neon lighting on the New
Things West signs (Sign B) on the north, west and south elevations of Building A.
The exposed pink neon lighting shall be reduced in color and lighting intensity
than on the approved exhibits.
Resolution No. 252 EXC-2007-03 March 15,2007
Page 3
5. APPROVED RENDERINGS
Prior to issuance of building permits, the applicant shall submit renderings or
photo simulations of the signs on each elevation of the building to the Planning
Department as approved by the Design Review Committee.
6. NOTICE OF FEES, DEDICATIONS, RESERVATIONS OR OTHER EXACTIONS
The Conditions of Project Approval set forth herein may include certain fees,
dedication requirements, reservation requirements, and other exactions. Pursuant
to Government Code Section 66020(d) (1), these Conditions constitute written
notice of a statement of the amount of such fees, and a description of the
dedications, reservations, and other exactions. You are hereby further notified that
the 90-day approval period in which you may protest these fees, dedications,
reservations, and other exactions, pursuant to Government Code Section 66020(a),
has begun. If you fail to file a protest within this 90-day period complying with all
of the requirements of Section 66020, you will be legally barred from later
challenging such exactions.
PASSED AND ADOPTED this 15th day of March 2007, at a Regular Meeting of the
Design Review Committee of the City of Cupertino, State of California, by the following
roll call vote:
AYES: COMMISSIONERS: Chairperson Chien, Wong
NOES: COMMISSIONERS: none
ABSTAIN: COMMISSIONERS: none
ABSENT: COMMISSIONERS: none
ATTEST: APP�ZDVED: �
Ciddy Wordell Car hien, air
City Planner Design Review Cominittee