103-B. North Vallco Master Plan.pdfNorth Vafico Ma,,, terPMan m P hase I
Dorking 'Toward A Vision for the North Uallco District of the Crty of Cupertino
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1, ORIENTATION ........... ........ .............. ............. ................... .......... I
11, PRINCIPLES / ISSUES TO ADDRESS ............. .................. .............. ................. 5
Appendix A: Starting Point - Existing Conditions ... ................... ....... ........... 11
Appendix B: Community Workshops ....... ............. ....... ........... .................. ..... 21
Appendix C: North Vallco Study Committee Working Sessions ... ............ ...... . 31
ProjectParticipants ...... ................... ....................... ....... .................. .............. 33
This report contains the results of a series of community conversations held in anticipation of significant near term
changes likely to affect North Vallco's highly valued industries, their neighbors and the larger community.
The North Vallco Study Area is a primarily built -out area of the City that is not easily recognizable asacohesive
district, but that iodistinguished very clearly byits edges. The Study Area see Figure 11Study Area Location Map -
comprises the 24Oacres that are bounded along their northern edge byHomestead Road; its eastern edge isdofined
by the properties that line the eastern frontage of Tantau Road; it is bounded to the south by 1-280; and it is bounded
to the West by all of the development between Wolfe Road and the single-family neighborhood to the west, All ofthe
northern and eastern boundaries and most of the western boundary of -the Study Area are also the boundaries of the
City ufCupertino,
Figure 11 Study Area Location Map
Byfar the largest property owners ofthe study area are Apple Inc. and H9 Apple has recently purchased most of the
southern portion of the study area which is understood to be intended for a new campus that will ultimately involve
redeveloping some or all of the property currently under the company's ownership.
The Study Area is identified in the City'o recently updated General Plan as a "Special Center" intended to be retained
asanemployment center with lodging and neighborhood commercial uses. General plan policies allow the primary
employment uses to be complemented with some |odging, houoing, as well as permitting some overall intensifica-
tion. The segment of Calabazas Creek that runs -through the Study Area is intended to be improved as part of the
Ca|abazooCreek Trail,
Physical conditions existing in North Vallco at the tirne of this Study are detailed in Appendix A: Starting Point - Ex-
iatingConditions.
COMMUNITY INTENT
Major portions ofthe North VaUcoStudy Area
are likely tochange inthe short term, The
community highly values the current and po-
tential industries located in NwrthVaUoo. This
preliminary visioning exercise iointended to
explore potential benefits tothose industries,
tothe North VeUoo"workplace diatriot."and
tothe larger oummunitythatmightbedehved
from some advance thinking and a more col-
laborative approach to planning for change in
the district.
THE PLANNING PROCESS
The Planning Process for this first phase nf
the planning effort for the North VmUoodistrict
was organized around aseries ofcommunity
workshops and North Va||ooStudy Commit-
tee wnrNngnesoionn. The process was sup-
ported by Project Core Team that included
members of the Community Development
Department, the Public Works Department
the Chairman ofthe Planning Commission,
and consultants,
Prior to initiating community discussion, City
Staff and consultants contacted representa-
tives of Apple Inc. and HP —the primary prop-
erty owners and employers in the district —to
explore opportunities for collaboration and
toengage ininitial discussion regarding the
planning effod.
Three community workshops open tothe
general public were held initially and were
followed byfour working sessions inwhich
the North VaUooStudy Committee reviewed
community workshop comments, additional
information provided byCity Staff and project
O.I,V.11.y North De Anza Boulevard Special Centers
Bubb Road De An. C.11". Vallco Park North
Monta Vista Homestead Road V.11- Park Smut I
Ell
City Center Heart of the City
South De A— Boulevard
LEcEN
Neighbomcod Center
comm
City 3,m,ds,y
B ... dry Agreement Line
Unincorporated Areas
Figitre 2-F. Speciat centers
Figure 1.2TheNorth VaUcoStudyAreaiuidentified inthe General Plan
aua"Special Center."
A segment of Calabazas Creek rUns through the Study Area.
consultants, and discussed and developed the ideas presented in the subsequent chapters of this report, Ovond|,
discussion ranged over a wide variety of issues related to planning North Vallco, with varying degrees of consensus
and disagreement.
Changes to the composition of each workshop's participants augured against consensus on all issues, but there was
sufficient consistency of information to make the discussions quite valuable to the preparation of Phase One recom-
mendations, both as a bellwether of the larger community and to brainstorm ideas, Support for Apple and HPwas
a major theme in both community workshops and Study Committee working sessions, Housing and traffic impacts
were primary concerns. Participants in the first workshop expressed strong opposition to adding residential units,
whereas various participants in the third expressed significant support to consider permitting some housing in North
VaUoo. Adding new public facilities for the community and compatible development adjacent to close -by residential
neighborhoods were notions that received fairly consistent support.
GUIDING FuTURE GROWTH AND CHANGE KVNORTH VALLCO
Aschange occurs in the North Vallco District, consideration of the following Principles is considered akey to
maximizing the effectiveness ofthe district in meeting the needs ofthe precious industries located there, and
to insuring that new development contributes to the creation of beautiful and functional city district.
OVERVIEW OF THE PRINCIPLES
1. "Win -win" Partnership Planning
2. Workplace Core
l Convenient Services
4. Settings for Interaction
5, VVa|kubi|ity/Conneotivity
0. District Identity &Visibi|dy
7. 8ustuinabi|ih/
8. Efficient Land Utilization
Q. Protection ofAdjacent Neighborhoods
10. Minimization
`mfTraffic Impacts
11. Consideration ofHousing
THE PRINCIPLES IN DETAIL
"Win -win" Partnership Planning. Partner with Apple and HP in the planning and development of the
North Vallco District.
Apple and HP are highly valued members of the Cupertino community — both as major employers and tax
revenue generators for the City, as well as being the primary property owners and stakeholders in the current
core of this "workplace district," To maximize the value of all new private and public investments in North
VaUoofor the benefit ofApple and HP, planning and development should proceed inacollaborative process
organized whenever the City, Apple or HP contemplate significant change in the district. This collaborative
process should also involve Cupertino Village and other North Vallco stakeholders as appropriate,
ThecuUubmndivep|anningpnooeaoohou|da|wayofoouaoneuhievinQ"win/win"outoomeo-ia,mutuaUyb*n'
eMcia| results -for private and public interests,
2. Workplace Core. Protect and Enhance North Vallco's Existing Industrial Base
21Core Land Use. Retain the existing tech industry "workplace" - more specl,`Ioally: ofD,6, office/research &
development - land uses atthe core ufthe district.
21 Security, Recognize Apple and HP'o physical and intellectual security needs.
2.3. Workplace District Competitive Edge. Collaboratively plan changes inthe district that guide its transition to
a "Twenty-first Century Workplace" that will provide the features and characteristics that will support Apple
and HP, bolster North Vallco's competitive position in the region - focusing particularly on the attraction of
North VaUcotofutuneoccupants, and tothe induotry'omost sought-after employees (see Principles 3and 4.
below).
3. Convenient Services. Encourage the provision and access to needed services convenient to Apple and
HP executives, employees, and guests - and to potential future occupants of the core of this workplace
district -including lunch places, fine dining, hotels, local -serving retail and uemicea, and child care.
31. Market Driven Development Retail and services development should be market -driven and consistent with
other nearby retail and services. Avoid plans that require uses in locations for which there is no market
demand.
32 Easy Walking Distance. Accommodate investment in convenient services within easy walking distance of
company employees.
3.3. Enhance connections to existing centers featuring retail and services (see Principle 5, below).
4. Settings for Interaction. Attract "Knowledge Workers" by incewdvzin#the provision mf an engaging
and vital working environment. Attract knowledge workers who work inNorth VaUoobyclustering the
business and personal ammiuee mentioned above within walking distance "that atimu|ete interaction among
paop|m, including places toeat and drink conference and meeting facilities, recreation space and facilities,
parks and plazas, business service centoru.",
41. Public accessibility. Convenience retail & services should also be available to the whole workplace district
and tothe larger community.
4.2. Clustering, Convenience retail and services are primarily composed of a compact cluster of ground level
activity -generating uses Such as cafes, restaurants and services.
4.3. Public Space. Convenience retail & services are organized around Public spaces that provide settings for
interaction, such as plazas, greens, campuses, promenades, and pedestrian -oriented streets,
44. Central Location. To serve as the heart of the workplace neighborhood, a cluster of business and personal
services should be podeutrian'friend|yund easily accessible tothe workplace core.
4.5. Comprehensive Planning, Create incentives that encourage the planning of cohesive workplace environments
and campuses rather than piecemeal design.
A Compact Cluster of Ground Level Activity -Generation
Uses.
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Convenience Retail and Services can beCombined with
Public 3pacenthetProvided SettinQsforInteraction andthat
Complement Private and Semi -Private Work Spaces,
See "Liriking [he New Economy to the Livable Community" by Collaborative Economics,
WalkabilitylConnectivity. Consistent with company security requirements (see Principle 2,2, above), pl
new development patterns and amenities to facilitate walkability and convenient connections in the
stud I
5]. Multi-/noda/Connertivity Provide connectivity for
uUmodes.pedestrianandvehicu|ur-induding
automobi|o, bicyc|e, shuttle and Segway.
5,2, /nba-districtConnectivdy Enhance connections to
development outside the district. especially Cupertino
Village and Cupertino Square. Encourage the
provision offacilities that provide connectivity between
Apple campueea,and between North Va||coand City
Center/Cnonaroads and DeAnzaCollege.
5.3. C/eeAba8acceas. Work with Apple and Water District
staff toexplore the possibility uftrail access along
Ca|abazasCreek, while evaluating flood protection,
security and liability issues.
Pedestrian Scale Blocks. Encourage clustered patterns
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uunound*d bylarge parking lots. Providing connectivity for all modes oftransportation
is an essential aspect ofthe workplace of the 2111
District Identity and Visibility. Work with Apple, HP, Century.
Cupertino Village and other North Va||co stakeholders to create a distinctive identity for the district.
0.1. Gateways and Landmarks. Consider gateway features, landmarks, and/or distinctive landscaping positioned
at particularly visible locations and at appropriate scale that call attention to district entrances and entrances
tocompany compounds that express the character ofthe city and district,
Strategically positioned new buildings can be designed as dramatic gateways into the district or
into acompany campus orcompound.
Special free-standing gateway landmark features could be positioned to call attention to agateway
62. Landscaping. Preserve the mature, well maintained trees already present
inthe district ue muoh as possible; continue to add landscaping that
meets oustainabi|ity principles (ae* below) and that provides aflattering
image for the district,
6,3. Public Art. Encourage the incorporation ofpublic art into the design of
buildings, company landscaping, and into the design ofpublic places in
the district.
Sustainability. New development should be encouraged to
comprehensively utilize the knowledge and technology available
throughout the planning, design, and construction process to help
achieve SUstainability through energy efficiency and resource
Efficient Land Utilization. Developable land is a vapidly diminishi
resource In Silicon Valley and new development in the study area
should use the land efficiently and wisely. i
81. Efficient parking, Encourage the provision ofparking either inabove-
ground orinundergroundparkingstrudurasorinparking|ota
configured toaccommodate future transition tostructured parking.
Bridges over the freeway might
be improved to provide dramatic
entrances and enhanced connections
82, Minimize building footprint, Substantial new development increments tothe district.
should beencouraged tmprovide multiple story structures that minimize - —
building footprint and maximize available land for future development,
Taller buildings should be kept to the center of the district to avoid impacting adjacent neighborhoods,
OvenaU, new development should avoid the reproduction of the pattern of single low-rise buildings
surrounded bylarge surface parking lots.
8.3. Plan Intensification, P|uo for the posoibi|ityofintenoiflcation—inc|udinQfor potential infrastructure
requirements ofintensification — over the |onA-t*/m. Insure that new development does not unduly restrict
options for i ntensifl cation should that become desirable over time as property values increase and available
land becomes increasingly scarce toaccommodate industry needs.
8.4. Usage of temporarily undeveloped property. Where appropriate and consistent with company security,
confidentiality, and liability, encourage the creation of usable private and public open spaces on undeveloped
8.5. Address Supe/fuxndode. Given the importance of using all land in the district efficiently, begin the process of
exploration nfsuperfund site long term clean-up and potential ultimate readiness for development,
Protection of Adjacent Neighborhoods. Planning for new development should respect the interests of
adjacent residential neighborhoods.
8]. 7taffic. New development should include planning that discourages cut -though traffic in adjacent
neighborhoods,
92. Visibility. Respect the privacy of pre-existing residential development by avoiding the placernent of the tallest
new structures along the other periphery of the workplace core, In particular, new workplace development
across from homes lining Homestead should retain deep landscaped setbacks that minimize views of
commercial development from those pre-exiating homes.
9.3. Compatible Adjacent Uses. New development should respect existing residential neighborhoods. In
particular, new development backing up to homes behind development along Tantau should be scaled and
disposed tominimize impacts onthose adjacent residential properties,
9.4. Transition Zones. Where appropriate, transition zones should be considered to help buffer adjacent single
family neighborhoods.
9,5. Noise. New development muot be planned to buffer adjacent homosfnom potential noise impacts.
10. Minimization ofTraffic Impacts. As change occurs, organize new development b»minimize congestion
in this part of the City. Plan short-term development in afmrxvard-|ooking manner, e.g., in away that
improves the integration of land use, development form and transportation infrastructure.
Consideration of Residential Uses. Residential development is an important community issue on which
individuals within the community have differing views. As development of the study area proceeds, the
issue of residential development should be addressed in a constructive manner that seeks to come to
community consensus on the appropriateness of additional residential development in the area.
Cupertino iaaunique and diverse community, biamdestination city for tami|iauseeking excellence ineducation,
professional development and civic pride, Cupertino elementary schools are inthe top 5%ofthe state, One ofour
high schools was recently rated inthe top 1OOinthe country, Our community college has been ranked among the
best inthe country auwell, We are a high tech community and home to Apple Inc. and in the near proximity of HP,
C|SCU.SUN and 800g|eamong others. VVeare surrounded byoutstanding universities such asStanford, Santa
C|ara, San Jose State and B*rke|ey. VVoare acombination of high tech companies and o bedroom community,
VVehave the best and brightest ofhigh tech engineers and scientists from around the world living here, With respect
to ethnicity, we are one of the most culturally diverse communities anywhere, We have parks for hiking, picnicking,
and recreation. We have one of the best micro -climates in the country. In short, we have a great place to live.
Summary provided byDr. Wendell Stephens, Member, North Vallco Study Committee,
CONTEXT: ACCESS TO REGIONAL INFRASTRUCTURE
The North Vallco Study Area is favored with a geographically central location in Santa Clara County, providing conve-
nient (and aoomntie|) industry access tothe places that drive innovation such as univeoitieu, ourp*mi* headquarters,
and centers ofventure capital.
Figure A.1 Regional Context
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The Study Area has excellent access tnthe regional highway infrastructure due to its positioning at primary 1-280
interchange. However the Study Area is currently disadvantageously positioned with regard to existing regional
mass -transit corridors such as Caltrain, Santa Clara Valley Transit Authority (VTA)LightRai|.andACE-meeRgune
A.1: Regional Context.
IMMEDIATE CONTEXT: NORTH VALLCo ENVIRONS
As illustrated in Figure A,2 — Site Context, below, the North Vallco Study Area is across 1-280 from South Vallco, which
is dominated by the recently renovated Cupertino Square shopping center (formerly Vallco Fashion Park). The North
Vallco Study Area combines with South Vallco to compose a "rectangle of development" distinguished less by its
internal cohesion than by its vivid contrast with the single family neighborhoods that surround it.
The North VaUuoStudy Area iminc|000pnoxmitytoanewKuiaerPermanent medical center, and inreasonably
close proximity to the city's second-largest employment center (North Vallco is the largest by acreage) just to the
west along 1-280 that includes Apple's prestigious Infinite Loop Headquarters, A variety of medium-sized properties
containing or potentially containing employment development both within and outside ofcity jurisdiction are located
inclose proximity toNorth VaUoo. The Study Area inalso within avery short drive ofthe City Center district.
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Figure A.2Site Context
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EKisn#G DEVELOPMENT
There are currently over two and a half million square feet of occupied and unoccupied office, and office research
& development buildings that provide byfar the dominant land use in the North VuUco Study Area (see FiQureA.3:
Existing Development, below), This "workplace core" is complemented bymedical offices inthe northeastern corner
of the site, and by MUlti-family residential (about 550 units) and lodging (about 315 rooms) development clustered
loosely around the intersection ofWolfe Road and PruneridgeAvenue. |nthe northwestern corner, Cupertino Village
provides both the workplace district and surrounding neighborhoods with a supermarket -anchored neighborhood
shopping center consisting of about 125,000 square foot of shops and eateries (currently under new ownership with
plans for expanuion). Achurch occupies the farthest northwestern corner, ofthe Study Area, In the farthest south-
western corner of the Study Area, a privately owned green space is positioned between single family homes and 1-280.
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Figure A.3Existing Development
Figure A.3Existing Development
The workplace development that dominates the character of the district is fIrst generation business park develop-
ment that dates back to the 1960s when land in Santa Clara County was significantly less expensive, and when it was
believed that the densities ofemployment centers should bekept very low, Buildings are separated bysignificant
distances that are primarily covered with surface parking creating an environment that is suited primarily to cirCUla-
tion in automobiles. This pattern of development is clearly illustrated in Figure A.4: Pattern of Existing Deve|opment,
below. Residential, lodging and shopping center development are similarly characterized by buildings set back from
the public sidewalks and surrounded primarily bysurface parking.
Figure A.4 Pattern of Existing Deve101Dment
The edges ofmost ofthe workplace development feature deep landscaped setbacks. Deep setbacks along the
northern portion ofthe workplace core provide alandscaped buffer from the single family homes across Homestead
Road from the HPcampus. Along the eastern side of Tantau Road, buildings of similar size and mass face toward the
roadway, forming asomewhat unified one-sided boulevard composition. Commercial development along the eastern
side ofTbntau directly abuts detached single family development tothe east.
Deep setbacks along the northern portion of the workplace
provide landscaped buffer across from the single family
homeuacross Homestead Road,
Buildings along the eastern side ofTantau back upagainst
detached single family homes,
Both the primarily HP campus that dominates the northern half of the site, and The Hamptons residential develop-
ment feature central semi -private green spaces, The district's only public green (as opposed togreen landscaping,
which is not meant to accommodate activity) is located in the center of the Cupertino Village shopping center. None
of these green spaces are connected to each other or to other public or semi-public spaces in the district.
There is a Well Used Public Green Space in the Center of Cupertino Vil�age,
VISUAL CHARACTER AND IDENTITY
The most visible portions of the North Vallco district are the wide arterials - Wolfe Road, Homestead Road, Pruneridge
Avenue, and Tantau Avenue - and the treatment of the private development lining their edges. For the most part, the
thoroughfares are richly landscaped with well maintained plant materials that have achieved substantial mcdurity.
Dramatic formal arrangements of mature street trees buffer most sidewalks from moving traffic and provide shade
and amenity for pedestrians and bicyclists, Identical street furnishings, similarly wide arterial treatments, large scale
plantings and the absence of visible buildings make many segments of the four primary arterials somewhat difficult
to distinguish one from another. The visibility of uniformly sited buildings along Tentau provides odistinctive imag-
ery in comparison.
Primary arterials are richly landscaped and well maintained, but can be difficult to distinguish from each other
Similarly, within the workplace onm, mature, very well maintained landscaping is the most noticeable feature along
with surface parking lots and buildings ofinterchangeable design.
Existing on -site amenities are characterized by dramatic stands of mature, very well maintained planting arrangements and
aU6euoftrees.
Entrances to the city and to the district feature a number of understated markers and/or landscape treatments,
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