HomeMy WebLinkAboutEDC 07-30-2026 Youtube and Zoom TranscriptWEBVTT
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Quinlan Conf Room: That's fair.
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Quinlan Conf Room: Go ahead.
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Quinlan Conf Room: Bye.
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Quinlan Conf Room: Hi, everyone, and welcome to the Economic Development
Committee of Cupertino. Today is Thursday, July 30th of 2026. My name is
Jane Lin, and I'm the chair of the EDC. Welcome to everyone here in the
Quinlan conference room, and to those joining on Zoom. I will call this
meeting to order. Staff, will you please open your phone?
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Quinlan Conf Room: Committee Member Asawa? Here. Committee Member Bono?
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Quinlan Conf Room: Committee Member Carter? Here. Vice Mayor Tao? Here.
Committee Member Daunte? Here. Committee Member Cassolstrong? Here.
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Quinlan Conf Room: Minimum a year?
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Quinlan Conf Room: Vice Chair King? Here. Chair Lynn? Aye. For the
record, Committee Member Bono and Committee Member Yev RMS and Ms. Bono's
here. I'm actually here.
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Quinlan Conf Room: Heard my name. Yes, perfect timing. Since we have our
bioin Chao here joining us today, how about we do another round of
introductions, so she knows everyone?
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Quinlan Conf Room: Yeah, I can start. My name is Jane Lee, I'm the chair
of this year, and I represent the commercial real estate seat for this
economic meeting.
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Quinlan Conf Room: I'm Selena King, vice chair of the EDC, and I
represent the technology sector.
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Quinlan Conf Room: Right? And mentally yourself.
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Quinlan Conf Room: Do you represent which sector?
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Quinlan Conf Room: Education, but I think my thing is, like, more
holistically, Mrs.
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Quinlan Conf Room: Tracy Casolchron, representing Planning Commission.
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Quinlan Conf Room: Jack Carter, I represent Sustainability Commission.
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Quinlan Conf Room: Dick, stop?
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Quinlan Conf Room: Lindsay Nelson, Administrative Assistant.
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Quinlan Conf Room: Jim finds City Staff.
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Quinlan Conf Room: Astrid, also says that. Yeah, thank you, everyone.
Leon Chung. I'm Balaram Blanti, I represent, the TIC Commission.
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Quinlan Conf Room: And I'm Talgi Bono, Hospitality and Parks and Recs.
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Quinlan Conf Room: Right.
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Quinlan Conf Room: and everyone knows my smear child. All right, so,
let's move to approval of minutes. The subject is to, approve the April
30, 2026 Economic Development Community Minutes. The recommended action
is to approve, the minutes. Are there any corrections or additions to the
minutes?
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Quinlan Conf Room: If not, then I'll move to, approve the, April 30, 2026
minutes. Is there a second? Second. Thank you.
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Quinlan Conf Room: All right.
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Quinlan Conf Room: Let's go to a roll call vote. Meeting Member Osawa?
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Quinlan Conf Room: Committee Member Bono? Aye.
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Quinlan Conf Room: Committee Member Carter?
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Quinlan Conf Room: Yes. Vice Mayor Chao? Yes.
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Quinlan Conf Room: Committee Member Bonsai?
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Quinlan Conf Room: Yes. Committee Member Visual? Yes. Vice Chair Kang?
Yes. Carolyn? Yes. Housing carries, let's committee member yip absent.
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Quinlan Conf Room: Okay, and the next agenda item is postponements. Is
there any postponements?
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Quinlan Conf Room: Nope.
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Quinlan Conf Room: Oral communications, any oral communication?
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Quinlan Conf Room: Yes, we have two speakers in person. Our first speaker
is Kathy Helderson.
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Quinlan Conf Room: Hey, guys. I'm very concerned about the set acts on
single-family homes. Additional grandmother…
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Quinlan Conf Room: apartments, and I've talked to the city about this,
and I've also gone to the permit, and the permit department.
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Quinlan Conf Room: in the building department, and there's a… there's a
conflict. When I saw a picture and took pictures of it, and, hang on,
she's… she's on, too. It's not even a foot and a half, okay? This is a…
this is wrong, it's against the rules and regulations. And I got the
second person in the city.
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Quinlan Conf Room: And, because I was vouched. And,
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Quinlan Conf Room: I'm not getting anywhere, okay? Now, I tried going to
a house in Santa Clara County, excuse me, the state housing facility. You
can call them, and you can email, you can do all these things really bad,
that's slowing down right now. I'm very concerned.
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Quinlan Conf Room: Wrong. These houses lived like hell. It's
astronomical. And there's this little, house in the middle, and there's
gonna be housing projects on both sides. The same was in there, and
nobody's doing anything about it. You know, I talked this up with the
city, and nothing's happened. Maybe the city council members could tell
me.
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Quinlan Conf Room: I haven't gone to their meeting, all his remittance
anyways. So I'm very concerned that maybe that you guys can do something
about this, to find out what's going on, because very important, it's not
just
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Quinlan Conf Room: you know, the economic development. Economic one.
Everything's economic. If you buy a house here at Cupertino, if you
develop it, you have to deal with builders and all this, it's an economic
development.
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Quinlan Conf Room: properties, they're developing the houses, but what
they're doing is wrong, okay? If you guys… it's on a burden.
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Quinlan Conf Room: in, Hanover, and I'm right over there on Hanover, and
it's a venue. I need the city to look at this, I need every department in
the city to look at this, and also, I wanted to bring it up with the
state to take it through.
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Quinlan Conf Room: Clara County, but they're… they're sometimes lacking,
too, trying to get through these people's minds. So, I want… that's why
I'm here.
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Quinlan Conf Room: Okay,
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Quinlan Conf Room: I want to comment, or a vacation, alright, and I want
you guys to help me out, and Leanne, excuse me, find out what's going on
here. And the City Council was not notified about any of these bills.
They completely
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Quinlan Conf Room: override what the city council, the staff does.
Someone needs to do something by the staff, the staff is working with…
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Quinlan Conf Room: With this epic, I have pictures, they lay out, it's
still not taking care of anything. They're not meeting with me. Somebody
has to do something about this. So I'm hoping that you guys,
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Quinlan Conf Room: City Council members here at the meeting, or online,
or whatever, please do something about this problem. It's very soon.
Thank you.
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Quinlan Conf Room: Thank you, Kathy. Our next speaker is Michael.
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Quinlan Conf Room: Welcome, Michael. So, I just wanted to talk about our
economic plan in this city. I think the number one thing that's holding
us back is we're not a destination for young people like me.
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Quinlan Conf Room: bottom.
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Quinlan Conf Room: there's, like, no… there's nothing like Environment
View, where there's an actual downtown, but there's, like.
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Quinlan Conf Room: what is here is just residential, and then there's,
like, Whole Foods, and then there's Main Street, and then that's it.
That's literally it. So, I'm thinking we need a 10-year, you know, plan
to actually build a downtown, or something like that, in order to get the
economic
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Quinlan Conf Room: years of the city turning, because we, as we all know,
we have a deficit. We only have $60 million in our budget left, and if we
don't do anything, if we don't increase our tax base, what are we gonna
do?
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Quinlan Conf Room: Are we gonna raise more taxes on the old people here?
Like, this is a major problem that we all need to deal with. And, you
know, that might require changes. You know, you said you don't really
like housing, the commenter, but, you know, we might have to do that,
because
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Quinlan Conf Room: You know, young people can't pay $5 million per house,
you know.
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Quinlan Conf Room: This is… this is not tenable.
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Quinlan Conf Room: So, we need to do something about that.
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Quinlan Conf Room: What do you want?
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Quinlan Conf Room: Like, how housing prices need to go down in this city.
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Quinlan Conf Room: Well, do you, you know, look at our… Our school
districts, you know?
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Quinlan Conf Room: They're… they're paid per student, and the number of
students are going down. Why is that? Because people who have kids look
at our housing prices, and they say, I want to go somewhere else that I
can live. That's affordable.
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Quinlan Conf Room: And what happens is that, like, people sit on their
houses because they want to give them to their kids, and all these houses
are empty, and there's no more… there's no more kids in our schools, and
then they have to close down our schools.
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Quinlan Conf Room: So, I mean, you might not like it, we all might not
like it, but this city has to change in some way, some kind.
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Quinlan Conf Room: Thank you, Michael.
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Quinlan Conf Room: We have no remaining speakers in person, and…
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Quinlan Conf Room: No hands raised on Zoom, Chair. Thank you. Seems like
the address is a lot of problems related to how…
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Quinlan Conf Room: And the next, item is old business, and there's no
agenda on that, so we'll move to new business.
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Quinlan Conf Room: And it also shows no agenda on the formal agenda. The
first item is a filming permit program.
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Quinlan Conf Room: Do we have a present?
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Quinlan Conf Room: Yes, Regent Chair. Given the colleagues asked this,
Robles, who is… Fantastic.
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Quinlan Conf Room: Great.
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Quinlan Conf Room: Good afternoon, everybody. Thank you. I still have my…
It's a little shift.
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Quinlan Conf Room: Okay, well, as my colleague said, my name is Ashton
Robles, I'm the Assistant for the City Manager here at the City, and I'm
here to present on filming in Cupertino.
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Quinlan Conf Room: So if you can scroll down.
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Quinlan Conf Room: There we go.
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Quinlan Conf Room: So, the city has a newly adopted ordinance that
regulates film production in the city.
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Quinlan Conf Room: The ordinance established a clear process that
regulates any commercial filming on public property, and requires a
filming permit with the exception of news media, any private videos that
are not intended for sale, and studio filming.
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Quinlan Conf Room: Commercial nonprofits and student films do require a
permit, but are exempt from any fees.
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Quinlan Conf Room: There are various reasons why we would want to
regulate filming in the city. First, the permit requires payment of fees,
and obviously those fees will bring revenue to the city. It also sets a
clear process for staff and production companies to avoid any confusion
and increase…
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Quinlan Conf Room: But most importantly, requiring a permit allows the
city to protect its residents and neighborhoods by regulating noise
levels and reducing impacts to day-to-day activities like parking,
garbage, pickup, lighting, and street uses.
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Quinlan Conf Room: Here is a little snippet from our city website, so if
you want any other information about filming in general, the ordinance,
the fees, you can find it here under the communications portion of our
site.
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Quinlan Conf Room: This is also where you would go if you want to apply
for a permit. So this is live now. As I said, it was adopted in May, so
it just went into effect last month in June, so it's still new.
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Quinlan Conf Room: But this is live now.
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Quinlan Conf Room: Go ahead.
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Quinlan Conf Room: And our website has this on there, which is just a
clear step-by-step overview for anyone who is interested in applying for
a permit.
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Quinlan Conf Room: It does, you know, would require some time, so we ask
people to start looking into documentation and things, you know, a month
or two in advance, but the ordinance requires the application to be
submitted at least 14 days before filming.
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Quinlan Conf Room: And at least 30 days if it… if any of the filming
activity is going to affect, traffic or public safety.
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Quinlan Conf Room: Staff will review the application, and then the
applicant will pay their fees.
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Quinlan Conf Room: And then, you will receive a permit, and, we will send
notices. So, we will do noticing for neighborhoods within a 300-fifth
radius, at least 72 hours in advance, so that people know that you have
filming going on.
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Quinlan Conf Room: And then filming can begin. And so, before this, we
didn't have a process, so it was… there was not clear regulations, there
was not clear times when you could film or not, so this process allows us
to do that, consistently every when we get requests.
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Quinlan Conf Room: Last slide opening…
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Quinlan Conf Room: And here's a snippet of our fees. This is just
included with the adoption this past, month.
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Quinlan Conf Room: And so here's a snippet of our fees. They are
comparable to what we saw in other cities. We did do research on this
process. And then I'll just close with saying, as I said, it's new. We
have yet to receive an actual application yet, but the City Manager's
Office will monitor this and regulate and see how many we get, and we'll
go from there.
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Quinlan Conf Room: But I wanted to bring this to y'all today just for
awareness that this is new. Feel free to share it if you have any people
that you know who are interested in filming any type of
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Quinlan Conf Room: commercial or something for their business, just let
them know that this is… this exists, and information can be found on the
website, and you can reach out to me and my colleagues for any… for any
questions, so…
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Quinlan Conf Room: Thank you.
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Quinlan Conf Room: Any discussions? I just want to say…
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Quinlan Conf Room: Wonderful that you just did that, because, as you all
know, and if you don't know, CBS will air in October a new TV legal drama
by the producers of The Good Wife called Cupertino.
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Quinlan Conf Room: Which, that will help us a lot a year from now, and I
just got back from Japan for a sales mission. They love The Good Wife,
they even created their own, but that's gonna create such a huge economic
development in tourism, and we're hoping, obviously, Netflix, all of
those other channels.
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Quinlan Conf Room: And as you know, The Good Wife, the same producers,
had it for 19 series. It's a very acclimated, TV drama series, and
hopefully with the name Cupertino, that will attract a lot of tourism,
and maybe more people going into film. It's great that this is already in
the works, and done.
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Quinlan Conf Room: I just wanted to give her two cents. I have a
question. So, when my students, my kids with the school, like, they did
some class projects where they went around filming.
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Quinlan Conf Room: So, it was not completely private, and since you do
show it to your classroom.
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Quinlan Conf Room: So, will that require a permit, or… So, this only
applies… sorry, this only applies for commercial filming, so anything
intended for, like, sale, yeah.
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Quinlan Conf Room: Okay, any project intended for resale, right, or for
publication, you're going to sell it, or it's going to be broadcasted,
not any home videos, any student projects. Obviously, if a school was
gonna do some type of commercial, they would need to apply for a permit,
but they would be exempt from fees, so… but that's rare.
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Quinlan Conf Room: You have for commercial operations. What about real
estate filming?
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Quinlan Conf Room: Yeah, so, I…
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Quinlan Conf Room: I guess if you're gonna put it on your website, and
let's say you're making a commercial and it's gonna be out there for
business, I think that falls under commercial.
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Quinlan Conf Room: for the sale of the residence, you put it up on
Zillow, or… Oh, you're talking about for per house? Yeah. That's a good
question. I… I thought you were talking about, like, a real estate firm
trying to gain business. Yeah, let me look into that a little bit further
to see if that's required, because I don't think…
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Quinlan Conf Room: If you're filming your home, right, for sale, I'll
have to look into that, if that's considered, because the video itself is
not what's for sale, it's the home, right? Right. The purpose of this is
for the actual video, right? You're talking about movie, film, and all
that, and, like, you're not gonna sell the video of your house.
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Quinlan Conf Room: 100 times, right? And that, I think, is… it's a
nuance, but I don't think it counts, but I can confirm.
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Quinlan Conf Room: What is the benefit to the film?
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Quinlan Conf Room: Don't want folks.
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Quinlan Conf Room: For the production firm? Well, so actually, I think we
found it surprising that most of the people that had reached out to us
were surprised to find that we didn't have
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Quinlan Conf Room: And so I think that it is… they're used to this.
They're used to having a process.
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Quinlan Conf Room: they're used to paying fees. We're talking about,
like, big production companies, right? We've had requests that asked us,
do you have a permit? What do we do? And we didn't have anything, and so
they were, like, surprised, right? And so, one of the benefits is that
our guidelines are clear, right? So there's no issue about any…
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Quinlan Conf Room: you know, any, there's no gray areas about where they
can film and where they can't film and all that, so I think it just
provides clarity to anyone who wants to film here, and I think it'll be…
it was a surprise that we did it, right? And so now I think we're more in
compliance with other cities. Like, we're talking about major places that
film, right? Like, LA and other places that film all the time. They have
all these regulations, so this is not a surprise to them. Yeah, I'm just,
I guess.
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Quinlan Conf Room: I'm coming to the point of… I mean, this guy has
worked… worked on me, in terms of… we're selling stuff, right? And so…
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Quinlan Conf Room: How are we selling this?
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Quinlan Conf Room: This is something to expect, then how are we selling?
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Quinlan Conf Room: having this plate that Cupertino is a great place, but
I have a feeling.
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Quinlan Conf Room: Sales fits.
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Quinlan Conf Room: I just had a quick question, so…
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Quinlan Conf Room: If you are, say, a business, or anyone that's just
trying to create their own advertising video, they have to get a permit.
Like, anytime you're not reselling your video, you're just advertising
your…
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Quinlan Conf Room: Yeah, fire.
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Quinlan Conf Room: I think it kind of falls a little bit with what I was
saying earlier about real estate, but I want to get that confirmation,
and you can definitely make sure that is spread around here, so you can
make sure that it's clear. But yeah, yeah, you're right, that's an
advertisement for their business, but I would want to confirm with our
legal team whether or not that applies.
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Quinlan Conf Room: I think my preference would be that we not add
additional burdens on our businesses that are trying to just promote
themselves and do well. Right. And, you know, if everyone has to come get
a permit, and especially if it costs money, that's… Right, yeah, now
we've just added… Yeah. I would assume, again, I would want to double
check, but I would assume, like, because you're not selling the video,
right?
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Quinlan Conf Room: So that's, I think, the main difference. Okay, that
would be helpful because, I think right now it just mainly says
exemptions are for non-profit, and so to me, I look and I'm like, well,
what if I'm not a non-profit, but I'm still not selling my video? So,
thank you. Yeah, yeah, I'll get back. I'll make sure to clarify that with
him.
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Quinlan Conf Room: I just want to clarify any… the length, right? For
example, a 30-second commercial will be counted as part of the OVT? Yes,
yes.
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Quinlan Conf Room: No problem. All right, so we're finished with the
discussion here. We can open up for public comments.
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Quinlan Conf Room: We have one speaker in person, Kathy Helgerson.
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Quinlan Conf Room: One moment while I look at the table.
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Quinlan Conf Room: Right, and also Michael, and Michael. Okay.
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Quinlan Conf Room: Go ahead, Kathleen? Number one, the fees are pretty
high.
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Quinlan Conf Room: Okay, so… Justin is trying to explain it.
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Quinlan Conf Room: There it is. Okay, the second thing is, do kids'
parents have to sign off?
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Quinlan Conf Room: Well, okay? And what's going on with other cities?
What do they need? Okay, nothing is wrong here telling us, well, this is
how this works with this today, it's doing a pretty good. These are some
of the companies that they do business with. I'd like some history.
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Quinlan Conf Room: So maybe somebody here on the commission, or the
subcommission, can go back and find out what's the history. How long have
sub…
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Quinlan Conf Room: So San Jose would be better. Find out what they're
doing, and see what else they need to do, to make all of this safe,
because a lot of times, it's not just good promotion, they could be bad
promotion. Is there regulations that say you cannot
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Quinlan Conf Room: Put anything, on the, you know, film anything,
especially a city council.
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Quinlan Conf Room: you know, website, that is not beneficial to the city.
It could be very negative. It could be both, opinions, one way or
another, you know. I'm really worried about what this could do.
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Quinlan Conf Room: Okay, and also, what kind of drama are we allowing?
Like, there's… we were talking about this one drama that they're gonna be
presenting as a movie or whatever.
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Quinlan Conf Room: regulates that. We have to look at what's the end
before we go and approve this.
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Quinlan Conf Room: Who's it? Who's going to approve this? Is it
committee? Is it this committee, or is it another department? What
department is approving this? And where are the permits all? Who's going
to be authorized…
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Quinlan Conf Room: Well, the City Council look at these permits, which is
something I'd like to see. The City Council needs to oversee a lot of
things that are going on in and out, okay? And yes, they're very busy,
they probably have one of them take jobs on the side, blah, blah, blah.
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Quinlan Conf Room: I think this is really important. So, if you have a
subcommittee, maybe they can look into some of this. I was curious about,
why don't you need a subcommittee? What are you guys supposed to be
doing? I don't understand this issue.
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Quinlan Conf Room: So, my feeling is we need to put some really strong
regulations on this. Not just go ahead, oh, let's just do it. That's all
we're done, we're making a lot of money. Okay, the city has to be careful
about that.
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Quinlan Conf Room: Okay, and how did they come up with these fees, is
another story. So, I'm very concerned about this, so maybe at the next
meeting, you guys can provide some more information about this and what
I've said, and probably at the next meeting, I'll be bringing something
in writing so it can be put on the web.
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Quinlan Conf Room: So other people can read. Now, I don't know how many
people need to get the word out about you guys, Economic Development
Committee, on how many people… 6,000 people in Cupertino. Are you sending
notices up? Thank you, Kathy, that is your time. Our next speaker is
Michael White. Welcome, Michael.
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Quinlan Conf Room: I'm very confused by this policy, because it's
surprising to me, since… especially since we're in this slabin Valley,
that
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Quinlan Conf Room: Doesn't seem to take into account that social media
exists.
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Quinlan Conf Room: So let's say, like, I'm a YouTuber, I'm in Cupertino,
I'm pointing a camera at myself, me and my friend are doing video
podcasts, I upload it to YouTube, I gain, like.
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Quinlan Conf Room: $300. So, and every week, I'm doing a podcast, right?
So, do I have to go to Cupertino, City Hall? Every… for every podcast
that I do.
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Quinlan Conf Room: like, 2 months in advance in San Cupertino, I'm doing
a podcast series I'm uploading on YouTube. I'm net negative from all the
burns I'm doing, right? And there's also a scale, right? So let's say,
like, I'm uploading a 60-second short to TikTok, and I'm getting $50 for
each TikTok. Do I have to go to city council for that?
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Quinlan Conf Room: Like, and also maybe, like, a little higher. I'm a…
I'm a…
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Quinlan Conf Room: I'm a social media, or, like, I'm a…
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Quinlan Conf Room: podcaster company. I have, like, 5 employees. It's in
my house. I have, like, a little studio room. You can't tell, it's in
Cupertino, it's just, like, a… like a white wall in the background.
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Quinlan Conf Room: Like, does that also count as, like, production and
filming? Like, maybe we should have something where, like, you can tell
it's Cupertino, or, like.
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Quinlan Conf Room: Or, like, I'm also very surprised, like, there's this,
like, public property component to it, like…
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Quinlan Conf Room: I don't know, just my values, like, maybe we should be
able to do what we want with our property.
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Quinlan Conf Room: like, maybe you should have cut off, or, like, treat,
you know, when people film, like, how big your company is, like, what's
the… what's the size? Is this, like, an actual, like, Warner Brothers
production, or is this, like, a couple of friends who, like, get together
and, like, want to do something and not go into social media?
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Quinlan Conf Room: Well, school is already… students are already
exempted, but there's, like, a lot of considerations here that I don't
think you guys have considered at all.
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Quinlan Conf Room: Yeah, I just think, like, There's so many different
things about social media that's not…
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Quinlan Conf Room: Save it here, so I just want you guys to maybe look
into that.
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Quinlan Conf Room: Thank you, Michael. We have no speakers in person, and
no hands raised on Zoom.
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Quinlan Conf Room: Thank you. So the recommended action for this subject
is to receive an update on the implementation of the City's filming
permit ordinances. Do we do a motion, then? Yeah. So, I'd like to follow
up on some of the issues raised by the speakers.
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Quinlan Conf Room: So, I think one question was, what if the video
content is not good? I think as a city.
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Quinlan Conf Room: We cannot regulate on content. It's a free speech
issue. So all we are regulating is the impact to the community. And I
believe that,
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Quinlan Conf Room: You don't need any permit if you are filming indoors
in someone's house. This is only if you are filming outdoors, right?
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Quinlan Conf Room: Public property. A public property, inside public
property, or outdoors. For in terms of private property… Talking about if
in the house, it's considered a studio? Oh, yeah, so those are… you don't
need permit. So still private property, is that also…
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Quinlan Conf Room: Meaning, if you are filming outside of, outdoors, on
our private property. Correct.
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Quinlan Conf Room: But if you are, like, on Apple campus doing an Apple
video, you don't need a permit. It's their own private property, correct?
It's only if they are using public space.
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Quinlan Conf Room: Maybe having a street, and filming Apple, for example.
Correct. That's the only thing we can really. Correct. Okay.
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Quinlan Conf Room: I just want to clarify. And, who will review the
permits? I think you have that in the slides. The staff will be…
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Quinlan Conf Room: implementing the policy and reviewing the permits, the
council doesn't need to be involved. And regarding the fees, my
understanding is the fees is recovery… cost recovery based.
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Quinlan Conf Room: Right, so it's based on how much staff time we need to
process at the notification for the permit.
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Quinlan Conf Room: Well, legally, we are not allowed to make
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Quinlan Conf Room: any money from the fees, right? Just want to confirm,
okay.
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Quinlan Conf Room: I think it's a good question about the social media,
what if someone made a video, but they…
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Quinlan Conf Room: put it on YouTube for free, but they actually get paid
by YouTube for the number of visits. That's an interesting
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Quinlan Conf Room: So is that considered a commercial video? Maybe that
needs to be clarified, because I…
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Quinlan Conf Room: I think the initial intent might be that the video
itself is for sale, for a price.
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Quinlan Conf Room: Got this kind of social media click-based stuff.
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Quinlan Conf Room: Profit, payment to…
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Quinlan Conf Room: If that should not be considered, maybe that can be
clarified when we revise it.
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Quinlan Conf Room: on…
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Quinlan Conf Room: Yeah, so that's… Yeah, I wanted to follow up on that,
too. My idea, you know, would love for you to consider is a very valid
point around social media, and I think the purpose of this ordinance was
to regulate large film productions because they're disruptive to traffic
and neighborhoods and all of that, and I would generally consider a
social media
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Quinlan Conf Room: video on the iPhone, or even if they have a small
team, is not disruptive. So, you know, maybe if there's some criteria
that can be added around, like, just, you know, size of filming… It's
less than 5…
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Quinlan Conf Room: Right, like, neighborhood impact, if there's, you
know, less than 5, it's… I don't think it's much of an impact, so… Maybe
that can be considered for the next one. Right. You have to be really
careful, because this is…
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Quinlan Conf Room: That's a loophole right now.
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Quinlan Conf Room: Because then YouTube is either a, you know, some very
tiny thing that nobody does anything, or it's a major production.
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Quinlan Conf Room: And, because YouTube has become… and I watch YouTube
things that are… that are…
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Quinlan Conf Room: News-oriented, with commercials and the whole bit.
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Quinlan Conf Room: And so… It's just… I'm just saying… You put it out.
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Quinlan Conf Room: Look for the loopholes.
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Quinlan Conf Room: Right.
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Quinlan Conf Room: Yeah, I just did my quick research and took a second
to look into it. If you're a YouTuber and you earn money on it, you need
to have a business license at the cost of $185 a year. Oh, as you think…
That's really what it is. Whether… and there are some…
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Quinlan Conf Room: Exemption, if you're doing less than $300 earning, you
might be…
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Quinlan Conf Room: having a little waiver on that, but that's what it is
considered. Someone that earns money on social media pays a business
license for it. $181 plus $4 for the state, which is SBD1186. And that is
when you film in Cupertino, or do you live in Cupertino? Correct. If you
live and you're a YouTuber and film in Cupertino, you're still required
to get the business license per the city of Cupertino.
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Quinlan Conf Room: And now you'll also be required for the…
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Quinlan Conf Room: production lessons? I invite to do a quick search,
even on AI, you'll find all the… Yeah, it's super easy.
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Quinlan Conf Room: I mean, we cannot put staff time on this. Anyone can
do our research. Takes zero seconds.
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Quinlan Conf Room: So we still do a motion, right?
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Quinlan Conf Room: Yes, a question for this item, because it's an
information thing. Great, okay, sounds good. So coming into the next
item, which is the small, this is permit streamlining.
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Quinlan Conf Room: I believe staff also has a presentation.
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Quinlan Conf Room: Thank you, Barry.
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Quinlan Conf Room: The next item is the small business permit
streamlining. I'm sorry for my voice.
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Quinlan Conf Room: I'm getting over a cold, so…
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Quinlan Conf Room: fully healthy at this point, but my voice is still
coming back.
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Quinlan Conf Room: So, bear with me if, if I'm not very clear.
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Quinlan Conf Room: Mr.
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Quinlan Conf Room: So, just a quick background on the Small Business
Permit Streamlining Project. This is part of the City Work program that I
mentioned at the previous meeting.
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Quinlan Conf Room: the Council adopts a two-year city-worth program, and
those projects, get implemented over a two-year period. And so the fiscal
year 25-27
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Quinlan Conf Room: Work program includes an economic development for a
retail and small business item, and that item in particular focuses on
improving and building experience for small businesses.
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Quinlan Conf Room: So that's an item that I'm bringing today to this
committee to get some feedback before we begin any formal initiation of
this item, so that way we can include a process that's going to be
conducive to all our small businesses, provide us with our… with the…
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Quinlan Conf Room: That we need to develop a new program that can,
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Quinlan Conf Room: Help our small businesses through the permitting
process.
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Quinlan Conf Room: That's a quick background.
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Quinlan Conf Room: Items. Next slide.
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Quinlan Conf Room: The approach is to look at a three-phase approach,
phase one, to focus on stakeholder outreach, engaging with businesses,
small businesses who have recently
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Quinlan Conf Room: I've been involved in the perpeting process with the
city, and tried to gather some of their challenges, some of their
experiences on what it was like to go through the process, and really try
to drill down.
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Quinlan Conf Room: some of the specifics. So, it would not only just be
small businesses, but also their, their technical experts, like the
architects and contractors, because we need to hear, kind of, all sides
of the experience.
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Quinlan Conf Room: Phase 2 would focus on operating and having
conversations with peer students in Santa Clara County. We can't open to
speak outside of Santa Clara County if there are best practices. I
appreciate your recommendations on that, if you have any questions.
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Quinlan Conf Room: That's the other presentation, but it's looking at
other cities, understanding what other cities do as it relates to
supporting small businesses. Getting a better understanding of cities
within the county or outside the county have
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Quinlan Conf Room: expedited permit, permit programs, or just different
types of support mechanisms to support these small businesses and their
communities. And then Phase 3 is to look at our external agencies and
have some collaboration there with Santa Clara County Fire, for example,
Cupertino Sanitary. We, as a city of Cupertino, we don't have a full
service. We do have outside agencies that also are a part of
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Quinlan Conf Room: Of the permitting process.
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Quinlan Conf Room: So, having collaboration and conversation with those
agencies will be very helpful, because they are part of the process.
There have been, in the past, various challenges that small businesses
have experienced that they…
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Quinlan Conf Room: Share with staff, so we know to have those
conversations, as we try to develop a program for, small business,
permitting improvements.
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Quinlan Conf Room: So, with this three-phase approach, we're hoping to
enhance the permitting experience, we're hoping to identify process
challenges, so that way you can better understand delays, point of
confusion, and other bottlenecks.
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Quinlan Conf Room: that are impacting small businesses during the permit
process, and then strengthen our interagency coordinations going forward.
So that's kind of the high level of this presentation, and with that,
I'll go to the recommended action. It's to review and approve
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Quinlan Conf Room: review and provide feedback on this proposed approach
to evaluate the opportunity, streamline the permissive process for
businesses. I have provided…
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Quinlan Conf Room: questions for EDC to kind of think about as you
provide your feedback. These are questions that perhaps could cost staff,
you know, go back and kind of this three-phase approach. You don't have
to respond to these questions directly.
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Quinlan Conf Room: Let's open up for discussions.
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Quinlan Conf Room: We all know that…
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Quinlan Conf Room: Cupertino changed to HDL, right? The system and all of
that, so do we have any feedback? Is it even better for anyone who's
using it? Can we have any type of feedback on that? Is it… does that
streamline the process? Are we having more happy customers? That is HDL
came in.
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Quinlan Conf Room: Work the business license process. Yes.
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Quinlan Conf Room: I don't have all that information at this time, but
for this particular item for small businesses going through the
permitting process.
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Quinlan Conf Room: a setlist that we use for our system, and… Could you…
For… People like me.
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Quinlan Conf Room: HDL is a third-party platform that we use to manage
our business license. Thank you, thank you. Thank you.
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Quinlan Conf Room: Goodbye. I see.
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Quinlan Conf Room: Do we… and how long does this process gonna take?
Because you have a three-phase uproot, right?
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Quinlan Conf Room: Yeah, I think by end of the year, early 2027, I think
we should have some good traction on what we're going to be able to do
with this item. So I would say within the next 6-7 months.
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Quinlan Conf Room: We're hoping to have something. Do we receive any
complaints before regarding, you know, permitting process and stuff like
that, and which type of industry? Like, are they restaurant, hospitality,
or… I know retail rarely have any other industry, but do we have a survey
before?
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Quinlan Conf Room: Yeah, so I think the way that I would respond is, I
think generally businesses, as they go through the permit process,
depending on how complex the changes are for the improvements, could
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Quinlan Conf Room: It kind of…
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Quinlan Conf Room: create a longer time for them to get through permit
compliance. I think also a lot of it is really at the…
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Quinlan Conf Room: at the team level, but not necessarily the city's, you
know, city staff. It's more of, you know, the submittal that they're
providing, incomplete applications, not responding to the questions that
have been asked for them to respond to. And so we'll look at all of that
as we try to improve this process.
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Quinlan Conf Room: For the small businesses, but it's… it's a… there's a
lot, kind of, to that question, right? And some of it is…
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Quinlan Conf Room: You know, response time, some of it is with the
business is, and how they submit the information, and how to complete
information, and then just other business issues happening where the
business may not be responding
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Quinlan Conf Room: when they would like to, because they have other
matters that they're dealing with, right, would delay their return
process.
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Quinlan Conf Room: So I think that's a… I think that's a really good
point, and I think always collecting data is really important. As you
sort of structure… as you sort of structure the stakeholder outreach and
how you collect that data, I would absolutely look at how we look at both
qualitative and quantitative data. So a lot of the points that you're
making around
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Quinlan Conf Room: Well, response time, lead time, system responses,
things that can actually be validated in a fact.
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Quinlan Conf Room: factual way, I think we should ensure that those
metrics are consistently, aligned and agreed upon when you collect that.
The qualitative aspect, which I think can sometimes, because people
complain, people have very different experiences, people's recollections
vary.
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Quinlan Conf Room: I think that's always an aspect, but I think helping
to kind of ground that feedback so that the recommendations do make
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Quinlan Conf Room: Also, take into consideration
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Quinlan Conf Room: actual realities versus perceptions, I think, is
really important. Considering your 2027 timeline, too, as well, I think
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Quinlan Conf Room: Looking historically, always…
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Quinlan Conf Room: good, but we continually have businesses applying for
permits. It might behoove us to perhaps think about
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Quinlan Conf Room: engage with some of these folks as part of that
process to help kind of gather it as they're going through it, too, as
well. So, not to influence their experience, but perhaps letting them
know that we would be more interested in their feedback as they're going
through it right now, right? So, I think different sort of data points to
kind of help us come to
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Quinlan Conf Room: alignment and agreement on how we move forward would
be… Would that have been, like, Chase Study? Yeah, you know, Chase Study…
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Quinlan Conf Room: just, like I said, just engaging some of them, just
letting them know, like, hey, as you're going through this permitting
process, we'd like to ensure that we touch base with you three times, you
know, to kind of gather more recent impressions, for example. So I think
just different ways to collect some of that data to help sift through,
the noise, perhaps?
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Quinlan Conf Room: Facts.
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Quinlan Conf Room: Excuse me.
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Quinlan Conf Room: Currently, when we have this small business permitting
process.
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Quinlan Conf Room: After the permit is issued to be solicit for any
feedback.
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Quinlan Conf Room: from that business.
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Quinlan Conf Room: Do we have any small set of questions?
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Quinlan Conf Room: Yeah, so with this project, I should mention, there
will be collaboration with the building division. I know the building
division does have a survey form that they do push out to…
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Quinlan Conf Room: applicants that do complete the permit process. I
don't know how often they're completing those surveys,
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Quinlan Conf Room: But I think with our effort here, there will be an
opportunity for us to collect those decisions. Yeah, I think that would
be very useful information, because they'll have the process very fresh
in their mind, having gone through that process, right?
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Quinlan Conf Room: And maybe we can include a caret at the end of the…
Survey.
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Quinlan Conf Room: So that, they're motivated to fill out the survey.
Yeah, and in my role, a lot of what I do is assist businesses through the
permitting process, so there is a number of businesses, I know, you know,
Jane knows this, there's a number of businesses.
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Quinlan Conf Room: We'll most certainly be tapping into those businesses
to get more complete, we can follow up, you know…
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Quinlan Conf Room: Thank you.
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Quinlan Conf Room: This is quite an important,
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Quinlan Conf Room: action that made, because this is actually the very
first
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Quinlan Conf Room: interaction, you know, for the small businesses,
sometimes if they come to the city conference for the first time, this is
the very first interaction that they have with the city staff, and also
the city in general. So, are you going to be providing, or the staff will
be providing feedback or, like, progress along our meetings?
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Quinlan Conf Room: Or we'll wait till, you know, the October 29th, right,
to get one.
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Quinlan Conf Room: Got it.
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Quinlan Conf Room: Yeah, I'm… I… so…
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Quinlan Conf Room: We've had initial discussions internally. I think at
some point, hopefully the next meeting coming up and staff would come to
EDC and give a presentation on…
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Quinlan Conf Room: building some of the process and some of that stuff,
so we've had those conversations. So, yeah, I think we're gonna continue
to engage with UBC.
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Quinlan Conf Room: As we continue to work on this project.
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Quinlan Conf Room: That's great. That's very… Collaborative in that way.
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Quinlan Conf Room: Yes, just from a professional standpoint, I really
hear a lot of, not complaints, but, comments on retrofitting.
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Quinlan Conf Room: Because a lot of times when the businesses want to
come in, if they are a completely different type, for example, it used to
be a retail and now a restaurant, and then they, then the shopping center
might be a little bit dated. Now the new restaurant owner have to come in
and provide walkways, you know, do a lot of the retrofitting, and that
costs them a lot of money, and also they have to work with a lot of,
like.
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Quinlan Conf Room: External agents.
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Quinlan Conf Room: So that is actually really dragging the process. I'm
not sure how many, but these are some of the feedback I've heard, so
maybe that can
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Quinlan Conf Room: provide you some insight for the staff to look into as
well, about retrofitting. Because if they continue doing their business,
you know, if they don't sell or they don't transfer to a new business,
then they grandfather in, and they don't have to do any adjustment.
However, when a new business comes in, they have to bear all the costs of
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Quinlan Conf Room: buying new equipment and facilities and stuff like
that, but that's what I've heard, so… be helpful as well.
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Quinlan Conf Room: Yeah, thank you so much, Felser.
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Quinlan Conf Room: Cool.
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Quinlan Conf Room: I was just gonna say, thank you for bringing this
item, because I think this is something that's been really important to
me, and it's great that we're able to come in at this early phase,
because…
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Quinlan Conf Room: absolutely where we want to wait in. I agree with
Commissioner Tang about
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Quinlan Conf Room: just looking at existing data. I think that, you know,
serving people, you're going to get, like, one subset of… of responses,
but actually, I think you… you know, we had this discussion recently
because we, on Planning Commission, we just talked about streamlining
permits for small biz… for small hopes. Yeah, and so it's a similar
thing, you know, you have a lot of the data that will tell you where
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Quinlan Conf Room: businesses are getting held up in the permit process,
so, if you can definitely look at that, that, I think, would yield a lot
of insights. And then, you know, I think…
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Quinlan Conf Room: I wanted to clarify
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Quinlan Conf Room: when we talk about streamlining permitting, most of it
is really on the building side, right? I mean, on the… excluding
building, it's really just getting the business license. For small
business, yes. Sometimes planning will work on the parking.
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Quinlan Conf Room: So there's a parking analysis, for commercial shopping
centers, there's a parking analysis that's required, which basically just
requires
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Quinlan Conf Room: these shopping centers to a certain number of parking
requirements per space, so there is that analysis part that happens, but
from the permitting side itself, it's mostly coming from
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Quinlan Conf Room: Great. Then my ask would be that we, look not only at,
systems and where the system can be streamlined, but also, you know, from
a permit standpoint, are there steps in the process that can be
eliminated, or are there types of permits that… that
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Quinlan Conf Room: aren't… aren't necessary, that maybe other cities
aren't doing, and I think it's great that you have the comparison cities.
I know that some cities have, like, streamlined processes for certain
types of businesses, so yeah, I think in addition to figuring out, you
know, where the pain points are, it's really actually
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Quinlan Conf Room: Are there types of permits that maybe aren't actually
necessary and we're just doing for whatever reason, historically, legacy,
they've been carried over?
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Quinlan Conf Room: Vice Mayor.
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Quinlan Conf Room: Oh, vice check, yeah. So…
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Quinlan Conf Room: Yeah, I think I initially was confused, like
Commissioner Bono, I was thinking of business license, and… which is why
HDO was mentioned, because that's a third party that we just got to
manage the business license. So this is about the building permit
process.
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Quinlan Conf Room: And so more… so that will be small business who have,
brick-and-mortar store in Cupertino. Okay. And so…
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Quinlan Conf Room: I'm guessing the phase one would be…
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Quinlan Conf Room: So, it seems to be… yeah, I think we… do we already
have some data that we have collected? Those who have applied…
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Quinlan Conf Room: permit, and what's the process, what's the timeline.
It seems we should collect those data first, not just based on
stakeholder outreach, because we already have those data in the city,
right?
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Quinlan Conf Room: And what… what permits people are applying, how much
time it takes from the application submission to the final
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Quinlan Conf Room: And then what they need to go through.
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Quinlan Conf Room: So, if we can get… Those stay top, and…
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Quinlan Conf Room: Well, if things don't go… if everything goes smoothly,
I mean… Yeah, I mean, basically, you can't say that it's going to take
this time to this time, and they find out that there's…
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Quinlan Conf Room: some… problem.
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Quinlan Conf Room: You know, and they dig up…
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Quinlan Conf Room: Yeah. And, a native, burial site. I'm just… I'm
throwing something out there. Brain can't go, but I mean, things go
wrong. Yeah, I know, but then… so there will be outliers in the data we
collect, of course, but then, if we already have data from
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Quinlan Conf Room: then we can get some idea what is the current status.
I think before we talk about any movement, we should know where we are
now. And then… then maybe other similar cities, we can…
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Quinlan Conf Room: Maybe they have done some kind of data analysis to see
what's their length of permitting. I believe Palo Alto has done some
audit of their
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Quinlan Conf Room: process, but I'm not sure if it's a public works or a
permitting of it.
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Quinlan Conf Room: For their process. And then I know some businesses
have reached out because of some holdup at, for example, Cupertino
Sanitary, they don't respond.
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Quinlan Conf Room: So… It'll be nice if we have…
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Quinlan Conf Room: good, information so that they know if they are stuck
with either sanitary or PG&E, or fire, or who do they contact? For
example, sanitary, their sanitary district board
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Quinlan Conf Room: That is not very responsive.
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Quinlan Conf Room: Are you bringing the fact that we would need an
ombudsmen?
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Quinlan Conf Room: Someone that would…
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Quinlan Conf Room: I don't know. …and say, like, okay, how do I… that
person would go and… Maybe the city can just provide, here is the list of
people you can contact for each of these departments.
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Quinlan Conf Room: Then, if there is any question, maybe it would be nice
if a city staff could be a person who knows that sanitary well, and maybe
can help follow up.
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Quinlan Conf Room: that, so they are, in case of anything, is stuck,
yeah.
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Quinlan Conf Room: So… That's what is… What you're saying is what's
within, essentially, the City of Cupertino's control versus…
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Quinlan Conf Room: Yeah, something… yeah, something is beyond our
control, but for our small business, a lot of times they don't…
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Quinlan Conf Room: they are at a loss, in case they are staffed at an
external agency. But our staff likely already have someone who is
familiar with another person. A phone call can quickly check out our
status.
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Quinlan Conf Room: But a small business, it would be very hard for them
to get a status update. So if there is a contact person who is familiar
with sanitary, another person familiar with the fire or PG&E, then that
would be helpful.
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Quinlan Conf Room: Yes, I agree. I do want to make one other… I just… it
also sounds like, as you're also looking at the permit process, too, as
well, within your commission.
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Quinlan Conf Room: I laughed.
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Quinlan Conf Room: There… it does sound like there are various efforts,
potentially, that are… that are just happening…
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Quinlan Conf Room: It also might make sense to kind of look at root
causes, things like systematic, etc, that we look at solving this
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Quinlan Conf Room: as well, maybe across various areas, not necessarily
just EDC, but I think that's where that collective, the collective
weight, right, of our recommendations and findings might be helpful
towards that, because there may be systemic issues versus things that are
just
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Quinlan Conf Room: That maybe… that are very specific, right, to… to
certain areas, and so I think it would be great as the data shows that,
like, oh, it's… assistance process is just a really long application, and
that's something that's consistent across
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Quinlan Conf Room: various, you know, various types of permits, even…
even the new permits, right, things like that. In addition to, I think,
the…
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Quinlan Conf Room: peer city research, the external agency, I think those
are always great benchmarks, but I think collectively, too, as well,
within what's the control of our… within the control of our city, I think
we should also always explore first.
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Quinlan Conf Room: I guess that was a great point that was brought up.
Yeah. Is that all very… do you have something to add? Well, I'll just say
overall.
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Quinlan Conf Room: for small businesses, I hear what you're all saying,
but I think it's nice for the city to try to streamline, but I think that
whatever information slash feedback we're going to have is going to be
skewed, because there are certain areas, like Daniel DeGu mentioned, that
if there are some complete
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Quinlan Conf Room: permit…
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Quinlan Conf Room: or if it takes from the fire department, these are all
things that will always technically delay. Cupertino is known to have
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Quinlan Conf Room: even OTC on the same day, permit provided, or 1 to 5
days, or 20 days. So, I think we should stick to what we know, and that
it has to be, I think.
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Quinlan Conf Room: If you're doing a small business or you're trying to
redo a whole thing that will bring fire or this and that, it will take
longer than certain other permits. And maybe there should be, from the
very get-go, an estimated time of the wait due to the nature of the
permit itself, or the… what they're trying to achieve, so that we can
give them a direction.
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Quinlan Conf Room: But I think overall.
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Quinlan Conf Room: the permit department is to their benefit, to try to
issue it ASAP so that we can get money, but again, like we said earlier,
there's other factors that will come in, and that is beyond anyone else's
control, whether it's the owner of that small business that is
unresponsive. So, whatever feedback they're trying to get, at the end, it
will still be somewhat skewed, up to XYZ reason.
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Quinlan Conf Room: Now, can the city maybe can come up and say, you're
trying to change the whole thing, and that's going to bring all those
certain areas that requires longer permitting, and so your estimated time
may be, I don't know, 6 months, or something. I do know we did a…
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Quinlan Conf Room: matcha opening, and they were complaining that it took
about 9-month process, but again.
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Quinlan Conf Room: human nature will complain about anything and
everything, but I'm not telling you if they were responsive or not.
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Quinlan Conf Room: I can follow up on that, just very quick, because I
think we can learn from PG&E.
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Quinlan Conf Room: PG&E actually take a lot of blame on a lot of delay of
the project, even though it's sometimes not their problem. So what they
came up with is they have a dashboard. Whenever you submit an
application, they will tell you the staff have how much time to respond,
how many days to respond.
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Quinlan Conf Room: And then, so that we can use that as a benchmark, and
then the applicant will understand, okay, they have a deadline of XYZ
day, so I shouldn't bother them.
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Quinlan Conf Room: Until then, or maybe a week or two weeks earlier than
that. And then they will… let's say they submitted, the application was
submitted, and then the PG&E come back with comments.
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Quinlan Conf Room: then the ball is at the applicant's board, so the PG&E
should get off hook from that, because they're not responsible for any of
the by time, right? And then the next time… so it's a very systematic
process, and nobody can really blame them, because it seems like the…
every time they're within their time frame. As long as you tell them…
they tell the applicant that I'm going to take this much time, maximum.
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Quinlan Conf Room: sometimes I do it a little earlier, but I never delay.
And that way, it'll be a good database for the city to really check in.
And then, let's say if an applicant does not reply within, you know, 3
months of commenting, then the applicant should be notified, saying, hey,
did you have any problem? Is it with the external agency, so that we can
maybe jungle down? So this type of process that I'm teaching with
students
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Quinlan Conf Room: very well.
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Quinlan Conf Room: Something we can, we can also take a look at. And,
sorry, Vice… Yeah, thank you, good idea, the dashboard.
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Quinlan Conf Room: So I wonder, do we currently conduct any survey after
a permeating process is finished? So we collect the qualitative data?
365
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Quinlan Conf Room: Do we currently do any of those? Yeah, I'll need to
double check, but I believe you need the building level. So, we may
already have some data. The building department said they have a survey,
but that very few people…
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Quinlan Conf Room: So, can we incentivize them to fill out?
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Quinlan Conf Room: Oh, maybe if they fill out, next time they get a
higher priority for…
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Quinlan Conf Room: 5% discount on their next, appetition. This is iPhone,
right?
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Quinlan Conf Room: Yeah, that could work, because they're going to renew,
right? They will need the next permit, right? Yeah, and I think it's a
good idea to have the dashboard, because I did receive with
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Quinlan Conf Room: some complaints from people that, they… this was for a
home route, extension… expansion. They did not receive any response from
the city staff.
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Quinlan Conf Room: And there is no…
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Quinlan Conf Room: estimation of when we will give you a response. So
they waited, they waited, they waited, and don't know when they will even
get one. So I think it's nice if there is, at least here we will
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Quinlan Conf Room: take 30 days, and that's a limit. But then, if…
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Quinlan Conf Room: in case things load up, we couldn't respond, and then
you at least give… tell them, here are the reasons we need another
extension, so people… But do we have the system to…
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Quinlan Conf Room: do we already have that system in place, or… The
dashboard, we don't have the dashboard, but at least there should be… we
should give people an estimated time of response, right? Yeah, so our…
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Quinlan Conf Room: My solar projects at home.
377
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Quinlan Conf Room: when, it's a mate… I had… whatever you call it, the
thing that…
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Quinlan Conf Room: controls, everything, goes out and everything. I got
a… a case manager.
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00:57:45.130 --> 00:57:52.389
Quinlan Conf Room: Now, that's kind of as big as what we're talking about
here. The case manager is someone that I can… that I can go ping.
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Quinlan Conf Room: And they come out and ping me.
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Quinlan Conf Room: So, I mean, is that too labor-intensive for the city
to have basement for applicants?
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Quinlan Conf Room: We already do have technicians that was helping with
the process. Yeah, there's staff that is available to help with permit
questions at the counter, by phone.
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Quinlan Conf Room: Yeah, but I mean, okay, so then…
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Quinlan Conf Room: when you go into the counter or whatever, then you
don't know who's there. If you have a case manager, you have a particular
person that is assigned to your
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Quinlan Conf Room: your case.
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Quinlan Conf Room: Yeah, so when… And they're also… they also would have,
like, that,
387
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Quinlan Conf Room: If things, you know, alarms going off, there's nothing
to happen over X amount of time.
388
00:58:40.320 --> 00:58:46.519
Quinlan Conf Room: And you call… and they call the… they call the
customer, right? The customer says, I was waiting on you.
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Quinlan Conf Room: Yeah, I think some of this conversation for a future
EVC meeting. Staff will be here, we can talk into the details. I think
that will give an opportunity to talk about Acela, how the platform
works, how notification happens, the timeline and all of that. I think
all of that can be discussed at that meeting, and some of these questions
that are being asked of right now will…
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Quinlan Conf Room: be answered very well. That would be great.
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Quinlan Conf Room: I think one of the questions from Steph was, are there
specific types of businesses we should prioritize during the stakeholder
outreach space?
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Quinlan Conf Room: I'm thinking not exactly during the stakeholder
outreach phase, but are there specific type of business we should
prioritize in helping? Maybe those will prioritize caseworker will help
them.
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Quinlan Conf Room: And… but then, I don't know what type of business we
should prioritize. Maybe the commissioners can provide input. Oh, I think
you got, of course, you said it, to have to have the,
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Quinlan Conf Room: Building stuff.
395
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Quinlan Conf Room: Right? I mean, if I'm a small business person, I'm
doing something in my home.
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01:00:03.520 --> 01:00:08.040
Quinlan Conf Room: I'm gonna… my… my process is gonna go real fast if I
have the…
397
01:00:08.220 --> 01:00:14.499
Quinlan Conf Room: you know, the supermarket that's gonna be turned into
a food court is gonna go, I need help.
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01:00:15.090 --> 01:00:30.160
Quinlan Conf Room: Yeah, I think we look at the business, we generate
more, more tax. More and more revenue. Tax revenue, right? Because so
many businesses don't generate any tax revenue. That's true. Service
business does not generate…
399
01:00:30.340 --> 01:00:35.090
Quinlan Conf Room: So, prioritize those who generate sales tax revenue.
400
01:00:35.730 --> 01:00:42.310
Quinlan Conf Room: And also who are already in the process, because there
will be immediate income to the city.
401
01:00:42.440 --> 01:00:51.760
Quinlan Conf Room: Yeah. If they're already in the process, then you can
use them as a case study, yeah. Everything is very well done. I believe
staff also get a lot…
402
01:00:51.760 --> 01:01:06.709
Quinlan Conf Room: back to the next round of presentation. So, we haven't
opened up for public comment yet, right, for this? Yes. Before we go to
public comment, I'd like to remind everyone that members of the public
may speak only during the designated comment period after we
403
01:01:07.430 --> 01:01:14.590
Quinlan Conf Room: Please allow each speaker to complete their comments
without interruption, so everyone has an equal opportunity to be heard.
404
01:01:14.870 --> 01:01:21.519
Quinlan Conf Room: And our first speaker is Kathy Helgerson. One moment
while I bring up the timer.
405
01:01:28.490 --> 01:01:41.929
Quinlan Conf Room: Alright, go ahead. I don't know why I would go this
streamline, okay? Have you had a lot of complaints? Is that what this is
all about? I'll give you an example. Sb330, Housing Target Bill.
406
01:01:42.230 --> 01:01:57.140
Quinlan Conf Room: They're streamlining it, okay? That is causing a lot
of problems, lawsuits, I mean, it's just horrible what's going on here,
okay? And you guys want to quit streamlining it. And what that means is,
who's going to keep track of checking out?
407
01:01:57.180 --> 01:02:03.240
Quinlan Conf Room: what's going on, okay? They've even, with the building
thing, CFLA has been override.
408
01:02:03.360 --> 01:02:20.360
Quinlan Conf Room: They will want to check the soil, to see if there's
anything that needs to be cleaned up. Now, Costco is going to be putting
in another building, so they bought the land, okay? So, I don't know how
long that's going to take. I haven't been checking into it, I don't know
what the streamlining is, if there is any.
409
01:02:20.360 --> 01:02:25.110
Quinlan Conf Room: The city has a certain way of doing things. There's
already something implemented.
410
01:02:25.110 --> 01:02:39.900
Quinlan Conf Room: Why are we doing this streamline thing? I'm worried
about the consequences, and what problems the city is going to have,
okay? You guys have to start worrying about this. You can't just go
streamline everything. This is what's happening. It's like, oh, this is
great, let's everyone.
411
01:02:40.020 --> 01:02:51.659
Quinlan Conf Room: That's not the way the whole system works, because
when you do something like that, you're going to overlook a lot of
regulations and rules, and who do you think's going to supervise that?
The staff!
412
01:02:51.660 --> 01:03:08.380
Quinlan Conf Room: You think the city council members are gonna do this?
You think you guys are gonna do this? No. It's down there. It is the
building and permitting department, and there's problems down there, big
ones. Big problems. I just mentioned that earlier. So I don't believe in
this, streamlining.
413
01:03:08.380 --> 01:03:13.260
Quinlan Conf Room: Take the time to review the properties. Take the time
to review
414
01:03:13.260 --> 01:03:32.100
Quinlan Conf Room: The companies, okay? Big and small. I don't care which
ones they are. Obviously, the smaller ones are not going to take as long
as the bigger ones, but let's face it, if you're going to go on
streamlining everything, you know, there's certain regulations that you
also have to deal with. There's state and federal regulations. Remember
that. Don't overlook that.
415
01:03:32.100 --> 01:03:39.649
Quinlan Conf Room: That's very important, and I'm working on that right
now with this housing thing, which is really annoying. So the city has to
say to themselves.
416
01:03:39.650 --> 01:03:54.679
Quinlan Conf Room: Yes, we get some complaints. We'll try to do better,
okay? Maybe take a month off of 6 months, or, you know, do something like
that. But don't make everything streamlined, okay? It's not gonna work.
You're gonna have a lot of legal problems.
417
01:03:54.760 --> 01:04:07.680
Quinlan Conf Room: Okay? If you don't have enough properties. And I
don't… I don't like it, I don't think it's a good… and based on this
housing bill, believe me, that's a perfect example. And Gavin Newsom's
taking 15 cities.
418
01:04:07.680 --> 01:04:22.139
Quinlan Conf Room: 15 cities to court about not being able to comply with
the housing crisis bill, okay? You guys have to see what… this is a
perfect example. You start something, and there's a bigger problem.
You've got to look at this from all directions.
419
01:04:22.140 --> 01:04:31.759
Quinlan Conf Room: You cannot just go in, well, we're just gonna
streamline everything. That'll be great. Small businesses. It says, small
businesses here. That is your turn.
420
01:04:32.330 --> 01:04:36.260
Quinlan Conf Room: We have no speakers in person, and no Hemsworth
Thompson.
421
01:04:36.620 --> 01:04:45.299
Quinlan Conf Room: Okay. So, but this also skipped the motion, right?
Because it was just informational. Okay, so let's go to the next item.
So, Chair, can I…
422
01:04:45.510 --> 01:04:57.649
Quinlan Conf Room: clarify. So, I think that Katie made a good point that
at the state law level, a lot of streamlining is, achieved by skipping
423
01:04:57.750 --> 01:05:08.720
Quinlan Conf Room: existing regulation, like the CEQA regulation, but my
understanding is for me streamlining, we're not trying…
424
01:05:09.160 --> 01:05:21.280
Quinlan Conf Room: I don't see anything where we are reducing the
requirement, right? We are just looking at our process, see where the
bottlenecks might be, we might help,
425
01:05:21.720 --> 01:05:23.100
Quinlan Conf Room: to…
426
01:05:26.610 --> 01:05:42.510
Quinlan Conf Room: make it fast, because for a business, when they rent a
storefront, they are paying every month the rent while they are waiting
for a permit and not being able to open their business. That's a real
cost to them.
427
01:05:42.710 --> 01:05:44.320
Quinlan Conf Room: So…
428
01:05:44.900 --> 01:05:53.700
Quinlan Conf Room: By streamlining the building permit, we are helping
the business to reduce their cost of doing business in Cupertino.
429
01:05:54.020 --> 01:06:05.140
Quinlan Conf Room: So just wanted to confirm, the streamlining has
nothing to do with… we are not checking everything, right? We will still
check all the…
430
01:06:05.230 --> 01:06:19.370
Quinlan Conf Room: things that need to be checked. Okay. That's a very
good point, yes. Very funny. Do we need to extend the time for… I think
we are over time, right? One hour? Yeah, we're always over time.
431
01:06:19.540 --> 01:06:24.849
Quinlan Conf Room: So we can check if the membership is willing to stay
to continue?
432
01:06:24.960 --> 01:06:28.079
Quinlan Conf Room: Yeah. I'm here. Yeah, I'm here too.
433
01:06:31.410 --> 01:06:35.749
Quinlan Conf Room: And the… I'll switch to the next slide.
434
01:06:36.600 --> 01:06:38.740
Quinlan Conf Room: Relatively quickly, and if you have to at least
435
01:06:39.670 --> 01:06:42.089
Quinlan Conf Room: Sorry, but we'll have to do.
436
01:06:42.220 --> 01:06:50.790
Quinlan Conf Room: Yes. Okay, let's move to the next item, second to last
item, which is the Shaw, the Shaw Local Program Review, and staff has a
presentation here.
437
01:06:53.220 --> 01:06:58.660
Quinlan Conf Room: But the shop local program review, as Lindsay pulled
up the presentation, I'll…
438
01:06:59.500 --> 01:07:07.509
Quinlan Conf Room: So this, this, Shop Local program, you've had… City
Shop Local campaign since…
439
01:07:08.370 --> 01:07:25.520
Quinlan Conf Room: July of 2025, that's this month, July 2020… 2026. So
we… I've been… myself and my colleagues have been looking at some of the
data to try to understand how we are performing, and the goal of this
presentation is really to share some of the
440
01:07:26.820 --> 01:07:33.490
Quinlan Conf Room: The next item after this is to look at NBC
subcommittees. There will be a subcommittee for Shop Local.
441
01:07:33.560 --> 01:07:51.710
Quinlan Conf Room: So, the subcommittee, I think, can play a good role in
helping, kind of, improving our shop local programming. So, this item is
just more of sharing some information, and then if any of you are
interested in serving in that subcommittee, we use the next item to,
invite those members to participate.
442
01:07:52.280 --> 01:08:03.070
Quinlan Conf Room: So, these are the 7 of the 6 Shop Local campaigns
we've had. Dine Out, Restaurant Week, Holiday Shop Local, The Big Game,
Bike to Work, and Summer Celebration.
443
01:08:04.140 --> 01:08:10.890
Quinlan Conf Room: All of you are… Participating in one way, shape, or
form when shopping campaigns are happening.
444
01:08:11.250 --> 01:08:23.720
Quinlan Conf Room: So just for a little background, there's really the
two-phase, campaign. There's a free launch, where we're working on
recruiting participating businesses.
445
01:08:23.850 --> 01:08:32.340
Quinlan Conf Room: Distributing marketing materials for participating
businesses, and developing all the platforms necessary to host our
campaigns.
446
01:08:32.609 --> 01:08:49.480
Quinlan Conf Room: during the campaign is where we start to promote the
businesses, the offerings, we start to leverage city events to bring more
awareness, and then we utilize social media, you know, Google Ads, and
other mechanisms for marketing our campaign.
447
01:08:52.470 --> 01:09:06.249
Quinlan Conf Room: Just a little bit on the marketing and engagement. So,
we do digital, online champagne components. We have print and physical
materials as well. With the print material, physical print materials, we
do have banners as well.
448
01:09:06.410 --> 01:09:09.209
Quinlan Conf Room: Postcards… and post it.
449
01:09:09.310 --> 01:09:27.520
Quinlan Conf Room: I think just overall observation with the long kind, I
think that's something… I know the Vice Mayor had made some suggestions
in the past, and those are excellent observations, so that's something
we'll look to improve on. But overall, it's trying to create awareness of
the campaign with these organizations.
450
01:09:28.790 --> 01:09:36.040
Quinlan Conf Room: In this participation, we've had 133 total businesses
participate in these 6 campaigns.
451
01:09:36.149 --> 01:09:37.859
Quinlan Conf Room: Averaging around…
452
01:09:38.160 --> 01:09:50.280
Quinlan Conf Room: Businesses per campaign. 50 unique businesses, in
total, and about 72% are returning. So, we're having a lot of business
with them, I believe.
453
01:09:50.660 --> 01:09:52.659
Quinlan Conf Room: Rachel, can you see my presentation?
454
01:09:53.859 --> 01:09:55.249
Quinlan Conf Room: Break down the simple…
455
01:09:55.370 --> 01:10:08.530
Quinlan Conf Room: businesses that are engaged in our campaigns. You'll
see, you know, 14 participating one time. Many of these 14 are the ones…
are new ones that participate in the summer of celebration, actually.
456
01:10:08.610 --> 01:10:16.360
Quinlan Conf Room: And then, when there's 2 campaigns, we have 9
businesses participating, 12 businesses are participating, and 3
campaigns.
457
01:10:16.460 --> 01:10:21.420
Quinlan Conf Room: 10 businesses, so 4 campaigns, and then 5 businesses
that participate in the 5 campaigns.
458
01:10:21.590 --> 01:10:32.189
Quinlan Conf Room: So, retention is obviously happening for campaigns,
and that's good, because it's showing that as we continue to have these
campaigns, more and more businesses are finding…
459
01:10:32.930 --> 01:10:35.480
Quinlan Conf Room: Interest, interesting, and helpful.
460
01:10:36.800 --> 01:10:39.830
Quinlan Conf Room: Here is some social media performance.
461
01:10:40.000 --> 01:10:48.779
Quinlan Conf Room: The kind of key highlight here is that our restaurant
week in 2025 had the highest overall engagement, with 106,000 views.
462
01:10:48.990 --> 01:10:58.990
Quinlan Conf Room: driven primarily by Instagram, and then the big game,
which was around the Super Bowl, that generated the second highest views
with 62,000.
463
01:10:59.170 --> 01:11:05.889
Quinlan Conf Room: That's the other, campaign, kind of, in between.
464
01:11:06.570 --> 01:11:21.659
Quinlan Conf Room: Around the 10,000 to 20,000. Still strong numbers, but
the restaurant week really finished strong. We're having Restaurant Week
happen in October of 2026, and we've already opened,
465
01:11:21.880 --> 01:11:25.649
Quinlan Conf Room: The… already opened up the recruitment, so biz…
466
01:11:26.200 --> 01:11:31.010
Quinlan Conf Room: Courage to sign up, and we'll continue recruiting Or
is it October.
467
01:11:32.720 --> 01:11:40.729
Quinlan Conf Room: We also create videos for our Shop Local campaigns,
and videos have done very well. Restaurant, we've had 15,000.
468
01:11:41.450 --> 01:11:49.809
Quinlan Conf Room: Our Small Business Saturday, 12,000 views, and our
simple and low cut video had about, 8, sometimes
469
01:11:52.910 --> 01:11:59.570
Quinlan Conf Room: Our Google Ads performance, so as we all know,
provided an excellent recommendation.
470
01:11:59.710 --> 01:12:03.099
Quinlan Conf Room: At our, I think our last view?
471
01:12:03.220 --> 01:12:15.359
Quinlan Conf Room: about integrating Google Ads, we did that. We did see
some strong… 68,000 total impressions, 2,700 clicks.
472
01:12:15.460 --> 01:12:26.079
Quinlan Conf Room: 92% of impressions were from smartphones, desktops and
tablets, and then we saw peak engagement occur on July 2nd, so two days
ago.
473
01:12:27.460 --> 01:12:32.150
Quinlan Conf Room: 1400 impressions. And then we saw the largest
impression.
474
01:12:32.480 --> 01:12:35.639
Quinlan Conf Room: From the age group of 25 to 34.
475
01:12:36.280 --> 01:12:54.469
Quinlan Conf Room: You can see on the bottom right, it shows the
different… the active users from different countries. United States,
India, France, United Kingdom, so we're really capturing… International
crisis. Internationally users to, experience the Bay Area, so it was
great.
476
01:12:54.980 --> 01:12:59.340
Quinlan Conf Room: That type of diversity, and interest, and…
477
01:13:01.650 --> 01:13:12.639
Quinlan Conf Room: And we do have our Explore Cupertino webpage. This is
a page that was launched in 2026 as part of the Big Games Initiative and
the Summer Celebration.
478
01:13:13.440 --> 01:13:25.129
Quinlan Conf Room: This page has gotten a lot of views. Between January
and July of 2026, we've had almost 6,900 views. The highest paid views
were February, June, and…
479
01:13:25.460 --> 01:13:28.999
Quinlan Conf Room: All peak months for our shop bubble.
480
01:13:32.070 --> 01:13:36.540
Quinlan Conf Room: So with that, recommended action to receive the
report.
481
01:13:36.660 --> 01:13:41.359
Quinlan Conf Room: And provide any feedback if you have any.
482
01:13:41.680 --> 01:13:46.549
Quinlan Conf Room: If you're interested, but again, the main point was to
provide information.
483
01:13:47.780 --> 01:13:51.459
Quinlan Conf Room: share some of the learnings that we've seen with the
shopping campaigns.
484
01:13:51.620 --> 01:13:53.180
Quinlan Conf Room: Of course, commercial bones.
485
01:13:53.380 --> 01:14:02.650
Quinlan Conf Room: I'll just wanted to… Now, you would be surprised how
much more impression and traffic you would get if
486
01:14:02.830 --> 01:14:09.620
Quinlan Conf Room: per, on an event basis, you would do an Instagram
lobby. You would capture thousands and thousands.
487
01:14:09.750 --> 01:14:23.820
Quinlan Conf Room: That is an insane amount, but it has to come from
official City of Cupertino account. That is the only challenge, but I
guarantee you, for some events, we have over 300 plus thousand views.
488
01:14:23.820 --> 01:14:31.829
Quinlan Conf Room: So, you have an opportunity there, as well as maybe
sponsor it through certain companies as well.
489
01:14:32.500 --> 01:14:37.060
Quinlan Conf Room: So… These are great numbers, and it's a great stop.
490
01:14:37.200 --> 01:14:44.390
Quinlan Conf Room: But you will see the live will explode all those loops
and metrics. Thank you.
491
01:14:44.610 --> 01:14:50.249
Quinlan Conf Room: One of the areas that we have, which is pretty big in
Cupertino is the wineries, right?
492
01:14:50.410 --> 01:15:07.350
Quinlan Conf Room: they're relatively unknown. Only Napa and Sonoma, all
those counties are known for wine tasting. So, there is some campaign we
could include the wineries as part of, because that draws a lot of people
in.
493
01:15:07.910 --> 01:15:08.710
Quinlan Conf Room: Ow.
494
01:15:10.010 --> 01:15:16.099
Quinlan Conf Room: And, it can improve… it can add to our sales tax
revenue.
495
01:15:18.500 --> 01:15:34.370
Quinlan Conf Room: Couple, couple questions, actually, just around the
business participation. It sounds like we had 133 total business
participations. What does that represent in terms of total businesses
that we would want to potentially target for involvement in some of these
top local campaigns?
496
01:15:34.490 --> 01:15:35.230
Quinlan Conf Room: shortly.
497
01:15:35.860 --> 01:15:43.079
Quinlan Conf Room: like, like, essentially, like, how many, how many
businesses do we have in Cupertino? The 133 represents, like, 50 people.
498
01:15:43.410 --> 01:15:48.640
Quinlan Conf Room: Okay, that's what you're saying. I think from…
499
01:15:48.760 --> 01:15:54.000
Quinlan Conf Room: Secretary, I think we have around 200. Okay. I need to
double-check that. Okay.
500
01:15:54.440 --> 01:16:07.599
Quinlan Conf Room: By the interruption. Okay, so the 132, roughly… but
that doesn't cover all, sort of sections. And then, do we have… is there
a way for us to get numbers around…
501
01:16:07.630 --> 01:16:26.530
Quinlan Conf Room: essentially the uplift in revenue from the businesses
who participated in these campaigns to really understand, because if I
think about a value proposition, right, for someone, for a business that
should be participating and says, hey, during X, Y, and Z, you can
anticipate, right, an increase in foot traffic.
502
01:16:26.690 --> 01:16:38.379
Quinlan Conf Room: revenue and increase in things that actually matter
to… matter to them. So, again, I think that… that might help us in terms
of recruitment, participation, and then potentially as we think about
503
01:16:38.520 --> 01:16:41.809
Quinlan Conf Room: Formats for future, future time.
504
01:16:42.020 --> 01:16:46.100
Quinlan Conf Room: as well, but I agree with the comments around,
505
01:16:46.440 --> 01:16:52.809
Quinlan Conf Room: just these are really… this is, like, just a really
great start, especially just in the… in the past year, and I guess as we
get…
506
01:16:53.160 --> 01:17:09.810
Quinlan Conf Room: towards refinement, thinking about some of these
nuances and how we potentially package and market them to local
businesses, as well as highlighting the importance of, you know, to our
residents, visitors, etc, around, you know, just around sort of the
507
01:17:10.140 --> 01:17:27.920
Quinlan Conf Room: the retail and commercial aspects that are available
here, I think we could start to probably get tighter into some of these
plans, but this is really good. Thank you. Yes, and I actually would like
to survey the participating businesses for that fact, just number one, to
get their observation, right, and how we can
508
01:17:27.920 --> 01:17:36.140
Quinlan Conf Room: Provide improvement, but also… Are they seeing the
actual… their backs? Yeah. From the transactional side of it?
509
01:17:36.300 --> 01:17:50.289
Quinlan Conf Room: Absolutely. Which, I don't have that information at
this time, but I think that is something that we should try to understand
better. I just want to clarify, is it free to join? The giant local… it's
free to join? Are you sure every… everyone already…
510
01:17:50.820 --> 01:17:54.160
Quinlan Conf Room: Everyone in the business already knows. Yes, we have.
511
01:17:54.520 --> 01:18:01.700
Quinlan Conf Room: visited the retail businesses more than one time to
promote these campaigns. Every time we have a campaign, we're going
512
01:18:01.830 --> 01:18:03.499
Quinlan Conf Room: I would say at least
513
01:18:04.020 --> 01:18:20.969
Quinlan Conf Room: 3, 4, 5 times to these businesses and encouraging
participation. Now, if they don't have an active business license, they
cannot participate. That is one of the requirements. You have to have a
physical storefront, that's another requirement, but yes, if they are
active, they're in compliance with the city, we are able to participate.
514
01:18:21.090 --> 01:18:34.070
Quinlan Conf Room: even many of the committee members have visited
businesses to promote these rights. Okay, so…
515
01:18:34.570 --> 01:18:41.280
Quinlan Conf Room: Thank you for the data provided, it's good to see
that, all…
516
01:18:41.590 --> 01:18:47.489
Quinlan Conf Room: And how many people participated, and then the views.
But I wonder about
517
01:18:47.680 --> 01:18:52.859
Quinlan Conf Room: Promotions made by the participating businesses
themselves.
518
01:18:53.170 --> 01:18:59.769
Quinlan Conf Room: Have they helped promote the shop local, and what
views are they getting?
519
01:18:59.960 --> 01:19:04.169
Quinlan Conf Room: And also, another piece of information is
520
01:19:04.930 --> 01:19:17.320
Quinlan Conf Room: Have they seen any increase in revenue through our
campaign? Do we have any data from them? Because that's what we really
need, right? What's the impact on them?
521
01:19:17.470 --> 01:19:22.509
Quinlan Conf Room: So, have we conducted any survey with those
participating business?
522
01:19:22.700 --> 01:19:27.890
Quinlan Conf Room: And even… especially those who are not participating
anymore.
523
01:19:28.070 --> 01:19:30.510
Quinlan Conf Room: I think we need input from them.
524
01:19:30.960 --> 01:19:39.480
Quinlan Conf Room: What they were expecting, but they think they are not
getting, so we can see how we might adjust, and in the future.
525
01:19:39.970 --> 01:19:42.110
Quinlan Conf Room: And then,
526
01:19:44.280 --> 01:19:54.390
Quinlan Conf Room: And also, I wonder, have we engaged those, shopping
mall operators, not just the businesses directly?
527
01:19:54.580 --> 01:19:57.889
Quinlan Conf Room: Have we? Yes. Yeah, so…
528
01:19:58.070 --> 01:20:05.720
Quinlan Conf Room: So the… if the shopping mall operators are on board,
they can help promote,
529
01:20:06.950 --> 01:20:21.139
Quinlan Conf Room: And then they can also give us feedback on what would
work for their business in the shopping mall. They probably have more
experience in terms of promoting business. So, do we have any…
530
01:20:21.270 --> 01:20:40.950
Quinlan Conf Room: Yes, to answer your question, we have outreach to
shopping centers, the property managers, for example. They've been
willing to take our posters, for example, and post them to help promote
the campaign. They've also helped with getting businesses to sign up as
well, and they have their own distribution
531
01:20:40.950 --> 01:20:48.490
Quinlan Conf Room: list amongst their shopping centers, and they've
helped, kind of, push out the campaign messaging that we've pushed out
to…
532
01:20:49.250 --> 01:20:51.649
Quinlan Conf Room: Could they receive those messages?
533
01:20:51.930 --> 01:20:57.580
Quinlan Conf Room: But as far as the revenue piece, we have not done that
yet. We will do that.
534
01:20:57.720 --> 01:21:06.080
Quinlan Conf Room: yeah, okay. So then, another thing I'm thinking is,
the format of…
535
01:21:06.960 --> 01:21:14.590
Quinlan Conf Room: of the campaign. I see in… I think in Saratoga, they
have a special Thursday night,
536
01:21:14.710 --> 01:21:25.919
Quinlan Conf Room: something I forgot, because Thursday night is usually
quieter than Friday, Saturday, so they have a special Thursday night
promotion for their downtown business.
537
01:21:26.440 --> 01:21:31.590
Quinlan Conf Room: And I think, Sunnyvale has actually multiple
538
01:21:31.600 --> 01:21:47.509
Quinlan Conf Room: kind of like a chamber or downtown association. So
they have their own business association, actually, involved with,
creating events, concerts, and those things that draw crowds.
539
01:21:47.620 --> 01:21:50.289
Quinlan Conf Room: To a specific shopping mall.
540
01:21:50.410 --> 01:21:56.520
Quinlan Conf Room: So I've been wondering, How can we work with spec…
541
01:21:56.740 --> 01:22:00.219
Quinlan Conf Room: So, those specific shopping mall tools to…
542
01:22:00.410 --> 01:22:12.220
Quinlan Conf Room: help them promote their mall, maybe they will… it will
be an event they will partially fund, or fully fund, because it's for
their mall, but we help promote.
543
01:22:12.350 --> 01:22:16.539
Quinlan Conf Room: And I don't see a lot of those things in Cupertino.
544
01:22:16.750 --> 01:22:18.410
Quinlan Conf Room: Oh, bless you.
545
01:22:18.450 --> 01:22:36.850
Quinlan Conf Room: more of them in Sunnyvale. That's business funded. I…
my understanding is for their summer concert in the Sunnyvale downtown.
They… business contribute to the cost. The closer you are to the event,
you pay more. The further away, you pay less, so…
546
01:22:37.360 --> 01:22:44.840
Quinlan Conf Room: So there might be something like that, yeah. I believe
Netlessly also does it, too. They have a huge…
547
01:22:44.990 --> 01:23:04.920
Quinlan Conf Room: crowd, like, thousands of people gather together for
their summer series. Yeah. Maybe the commission members can help the
staff, they don't have a lot of time. Help the staff to look at what
other cities are doing with their business promotion, and then… and then
provide the information to staff.
548
01:23:05.170 --> 01:23:12.839
Quinlan Conf Room: And then another question, final one, sorry. The
final… the physical store is a requirement.
549
01:23:13.030 --> 01:23:20.170
Quinlan Conf Room: I think it's true that a lot of this we are… we want
to bring small business, but
550
01:23:20.610 --> 01:23:27.340
Quinlan Conf Room: Though small business without a physical store does
generate revenue for Cupertino also.
551
01:23:27.600 --> 01:23:35.400
Quinlan Conf Room: Right? We have a lot of people who run their home
business. They sell stuff online or sell stuff,
552
01:23:35.690 --> 01:23:53.420
Quinlan Conf Room: So, like, a farmer's market or the consignment kind of
thing, they do generate business. So, if we help them, we also help the
city to generate revenue. And what might that look like… look like? I
don't know, just throwing out the
553
01:23:53.730 --> 01:24:06.779
Quinlan Conf Room: I can follow up on that. I just wanted to say a quick
thank you. As a marketer, you know, I love when I see the results come
back from campaigns. I feel like all too often we launch campaigns and we
never see the results, so thank you for putting this together and letting
us know how all the efforts went.
554
01:24:07.410 --> 01:24:13.120
Quinlan Conf Room: I want to add to that, too. I was gonna say, thank you
for sharing with Google Ads, which is an amazing job done.
555
01:24:14.900 --> 01:24:24.189
Quinlan Conf Room: I'll just piggyback on what you said. I'm just gonna
do a full little summary, but EBC and Cupertino is brand new.
556
01:24:24.300 --> 01:24:38.109
Quinlan Conf Room: they're not as developed as Sunnyvale, anywhere else,
so we have a long way to go in order to… but it's… it's good that we do
have that. Now, event viability is…
557
01:24:38.260 --> 01:24:51.230
Quinlan Conf Room: can change as well, because we did have FIFA, but the
big game and all of that, we were expecting over a half a million people
to come in the U.S, here in the Bay Area.
558
01:24:51.230 --> 01:25:02.289
Quinlan Conf Room: then it slashed to 250,000, and we're talking about
pre- and post-events, and I think that the security, the immigration,
the… all the issues have…
559
01:25:02.370 --> 01:25:20.410
Quinlan Conf Room: was a very negative factor, especially for the hotels
per se, was only one of the weekends, one weekend that we had a weak rate
for the weekends. Was it successful? No, but not fault of our own or
anything else, but anything above and beyond
560
01:25:20.410 --> 01:25:31.860
Quinlan Conf Room: Because you've heard all the nonsense from
immigration, security, factors, the fact of coming through the United
States, and maybe welcome in, so it deterred people from coming.
561
01:25:32.090 --> 01:25:50.460
Quinlan Conf Room: Unfortunately, and the pricing as well, from stadium
left and right. So, there are a lot of factors, but what we know now,
thanks to this, is that food and games attracts people. I have a full
schedule of what's happening for the next two years in our city.
562
01:25:50.460 --> 01:26:02.419
Quinlan Conf Room: So, I will share those to you, because we can tackle
those events and do additional campaigns surrounding those, and that
might be very helpful for businesses, our city, and everyone.
563
01:26:02.760 --> 01:26:20.969
Quinlan Conf Room: That's all a very good idea. Just to do a little bit
of checkbox, first, for everyone who signed up for this business license,
are they automatically part of the shop local if they're eligible? Like,
if their business is eligible? So other way around, the business has to…
564
01:26:21.120 --> 01:26:25.070
Quinlan Conf Room: express interest, right? So we'll reach out to
businesses.
565
01:26:25.740 --> 01:26:34.280
Quinlan Conf Room: They complete a form, and they do meet requirements?
Yes, and they can participate. But we can't fall in…
566
01:26:34.360 --> 01:26:42.399
Quinlan Conf Room: sign someone up when they're not… when they haven't
express an interest to do that. But they… they were given the opportunity
to look at the form… right?
567
01:26:42.420 --> 01:27:03.420
Quinlan Conf Room: Because that's the low-hanging fruit is whenever
there's a new business license, they're doing business in Cupertino, then
we're giving them a form, saying, hey, if you're interested, then you can
sign up for free, because nobody's going to reject free you, right? Yes,
yes. That's already been done. And then second, have we looked at
connecting businesses to businesses? Because I know that there are…
568
01:27:03.420 --> 01:27:04.969
Quinlan Conf Room: This is his dad.
569
01:27:04.970 --> 01:27:14.670
Quinlan Conf Room: Always have, like, conference for, like, meetings that
needs catering, and when they have team building opportunity, they have
to spend a certain budget to spend on, like, team building.
570
01:27:14.760 --> 01:27:24.169
Quinlan Conf Room: That would also be a good idea to connect with the
businesses, because I know Apple have a lot of budget to spend on team
building, and they have to spend every quarter or so.
571
01:27:24.250 --> 01:27:32.850
Quinlan Conf Room: So, if… and those are bigger money for the businesses,
like, say, restaurant, because if you're for, like, individual people or
family to come in and shop.
572
01:27:32.870 --> 01:27:43.850
Quinlan Conf Room: maybe you have to do a whole day of business, then if
you do a… just one catering, you make a big revenue for that day. So that
could be something that is good for the Shop Local team to connect.
573
01:27:43.850 --> 01:27:55.590
Quinlan Conf Room: As well, so there's another round… another stream of
revenue for those local businesses. Yeah, and I think what Vice Mayor
said earlier, right, this is about our way of engaging our local
businesses.
574
01:27:55.760 --> 01:28:08.249
Quinlan Conf Room: giving them opportunities to have visit with the
community, and for the community to feel there are small businesses they
may not know, right? So it's about creating that ecosystem for our small
businesses to thrive to shop mobile family, so…
575
01:28:08.420 --> 01:28:14.980
Quinlan Conf Room: That could be possible, for sure. That could be
possible. It's only when adding value to the businesses are they gonna…
576
01:28:15.170 --> 01:28:28.150
Quinlan Conf Room: joining the membership and stuff, so, yeah, those are
very good points. Shall we open up for public comments, if anyone else
discusses enough? Yes, we have two speakers in person.
577
01:28:35.530 --> 01:28:38.229
Quinlan Conf Room: Our first speaker is Kathy Helverson.
578
01:28:38.700 --> 01:28:54.019
Quinlan Conf Room: Okay, it looks like the city wants to make money from
other businesses. Okay, so the housing issue is a big deal, because the
housing, requirements are taking away, for instance, the top of that
particular county privacy.
579
01:28:54.550 --> 01:29:03.229
Quinlan Conf Room: And more places are closing, as we know, with the
building is a great, boulevard. My problem is that…
580
01:29:03.370 --> 01:29:18.390
Quinlan Conf Room: Housing sets the high requirements. So where are all
of these businesses gonna go? You guys are doing research on these
businesses that are interested. My question is, where are they gonna go?
Okay, you're taking away the housing replaces all of them.
581
01:29:18.410 --> 01:29:38.910
Quinlan Conf Room: Valco's a perfect example also. That's still sitting
there, and I would not be surprised if in the fall they cancel it again,
and they're… and we have to do something about Valco, okay? All of you
have to get together as a committee and go after Valco, Sam Hill, and
Valco, and get that thing started, because I don't September forget.
582
01:29:38.910 --> 01:29:42.399
Quinlan Conf Room: So, if housing is setting such high requirements.
583
01:29:42.400 --> 01:29:50.439
Quinlan Conf Room: You guys have to comply as a city, otherwise the other
nation's gonna take you to court, alright? They, you know, do it
themselves. So my problem is this.
584
01:29:50.580 --> 01:30:06.950
Quinlan Conf Room: They're sitting there, replacing all of these, family,
restaurants, and Staples, and all these coffee shops, whatever, and
building these monstrous high-rise, apartments. Where are these people
gonna shop? Where are they gonna eat?
585
01:30:07.100 --> 01:30:19.280
Quinlan Conf Room: Okay? I guess they'll have to take a bus somewhere if
they want to eat lunch or something, right? Okay, my problem is that Suji
doesn't recognize the real problems here, alright? And you've got to
start doing something about it.
586
01:30:19.300 --> 01:30:36.539
Quinlan Conf Room: You know, constantly complaining to you guys does me
no good, doesn't do me darn good. Then you go ahead and decide, well,
we're gonna just do some kind of research on how many companies want to
come here from all over the world. Well, we're good as the research if
you don't have someplace to look.
587
01:30:36.540 --> 01:30:52.009
Quinlan Conf Room: That doesn't make any sense, okay, to me. I've seen
what's going on, you also see what's going on, and everybody's kind of
looking, you know, they're going, well, you know, we'll just stick them
somewhere, who knows where. Okay, we'll find the principal, if they're
interested.
588
01:30:52.320 --> 01:31:09.739
Quinlan Conf Room: How many are really interested? How many signed up
that day? You didn't told us that. You didn't tell us how many signed up.
You told us how many were interested. That's not the same thing, okay? I
want to know who actually, after you got through with them, signed up
downtown, okay? I want to know who…
589
01:31:09.780 --> 01:31:29.129
Quinlan Conf Room: And where are you gonna put those people from? We're
gonna lease the property or rent it, or if you're threatening them with
putting it in apartments, they're not gonna come here, because you can
forget it. I see what's happening here. The writing is on the wall, and
you guys have got to wake up to this, okay? So if you want to go fight
Gavin Newsom, maybe you should, I brought this up here.
590
01:31:29.290 --> 01:31:44.729
Quinlan Conf Room: get over there and fight the housing thing, because if
this continues, we're not going to have it. There's a traffic problem
that we have to look at, and we need monorails. We need monorails down.
Stevens Creek Boulevard, nobody wants that. Library Field, nobody wants
to build it.
591
01:31:44.730 --> 01:31:54.640
Quinlan Conf Room: City Hall. It's ridiculous. Have you seen this… have
you seen Downtown City Hall? Yeah. I wish I had an hour to talk. Our next
speaker is Michael Wayne.
592
01:31:57.700 --> 01:32:00.179
Quinlan Conf Room: I think that this…
593
01:32:00.560 --> 01:32:11.190
Quinlan Conf Room: This is a good start. The social media. Thousands of
impressions, pretty good. But, you know, as a young person, I'm used to
594
01:32:11.300 --> 01:32:24.589
Quinlan Conf Room: impressions of millions more. And I think one of the
reasons is that, from all these current… for the events I'm looking at
here, like Shop Global or Shop Cupertino, like, what is the hook?
595
01:32:24.900 --> 01:32:33.820
Quinlan Conf Room: What is different physically about these events on the
ground? You know, it looks like any other JHV, so I think…
596
01:32:33.960 --> 01:32:52.909
Quinlan Conf Room: For example, other cities, they'll have… they'll close
off a retail street to all pedestrians, you know, that's something, like,
that's the reason to go there, like, oh, there's, like, something going
on, there's a theme, physically, you know, there might be different
vendors coming in, there might be food trucks, there might be, like, you
know.
597
01:32:54.100 --> 01:33:03.059
Quinlan Conf Room: musical groups performing, that sort of thing. So I
think, like, more of these, like, physical events would be good for our
city. Additionally, I think the…
598
01:33:03.380 --> 01:33:20.630
Quinlan Conf Room: kind of, like, going back to the previous thermometer,
I think this program's a little bit of, like, a band-aid, like, on the
bigger scarfold problem of the shape of our city. The reason why, you
know, developers aren't putting in retail is it doesn't
599
01:33:20.740 --> 01:33:22.379
Quinlan Conf Room: work,
600
01:33:22.510 --> 01:33:29.330
Quinlan Conf Room: The restaurant will go into, like, a new retail space,
and then after 6 months, they'll move out, because
601
01:33:29.410 --> 01:33:43.450
Quinlan Conf Room: the market conditions are just not right, so the
developers look at that and say, why am I building retail? And it's
because these businesses are failing, because there's not enough people
around them to actually go and
602
01:33:43.570 --> 01:33:47.320
Quinlan Conf Room: patronize these businesses. So, I think…
603
01:33:47.430 --> 01:33:55.080
Quinlan Conf Room: you know, contrary to what the other person said, we
should build more groups. We should have more people go to our
businesses.
604
01:33:55.620 --> 01:34:09.889
Quinlan Conf Room: And maybe, like, to get more viral, maybe you should
hire, like, a social media person, on a city staff. I know our reputation
as a city for public servants is diary right now.
605
01:34:10.130 --> 01:34:12.150
Quinlan Conf Room: But, you know, like…
606
01:34:13.290 --> 01:34:30.270
Quinlan Conf Room: I think we should be… this is a good start, but I
think we should be looking towards, you know, the million farm. And I
also want to know, like, what's our conversion rate? Because, I know you
have, like, thousands of impressions, we have a couple thousand clicks,
but what is the effect on our… on our city?
607
01:34:30.470 --> 01:34:31.184
Quinlan Conf Room: Stop.
608
01:34:32.040 --> 01:34:33.580
Quinlan Conf Room: Great.
609
01:34:34.010 --> 01:34:49.660
Quinlan Conf Room: Thank you, Michael. We have no speakers in person, and
no hands raised on sale. Thank you, so the public comment is closed.
Let's move on to the… if you have any comments, then we, move to the
next, which is the last item, which is, the EDC subcommittee assignments.
610
01:34:50.080 --> 01:34:54.360
Quinlan Conf Room: And I believe staff also has a presentation ready.
611
01:34:56.060 --> 01:35:00.339
Quinlan Conf Room: So this will be an actionable item.
612
01:35:01.330 --> 01:35:04.860
Quinlan Conf Room: But just for a quick background, Love it.
613
01:35:05.000 --> 01:35:11.619
Quinlan Conf Room: At the last meeting, the EDC formally approved its
2026, work plan.
614
01:35:12.020 --> 01:35:15.270
Quinlan Conf Room: was the lending, lending projects.
615
01:35:15.520 --> 01:35:28.069
Quinlan Conf Room: And with those 11 projects, 5 new subcommittees. So at
today's meeting, we're gonna have the members, select themselves for the
5 subcommittees for those projects.
616
01:35:28.160 --> 01:35:36.740
Quinlan Conf Room: So that way, those subcommittees can start to meet,
and then we'll provide report out at future meetings, including the next
one in October.
617
01:35:40.560 --> 01:35:45.150
Quinlan Conf Room: So, so these are the 11, Or plan items.
618
01:35:45.400 --> 01:35:54.990
Quinlan Conf Room: Items 7 through 11 are the ones today where the
membership will be establishing the subcommittee members.
619
01:35:55.890 --> 01:35:57.030
Quinlan Conf Room: Right, please.
620
01:35:58.920 --> 01:36:03.009
Quinlan Conf Room: So here you're editing the best, the five items.
621
01:36:04.600 --> 01:36:13.850
Quinlan Conf Room: For the broker and Realtor Lunch, luncheon
Subcommittee that you used to be charged for was the event planning,
promotion, and stakeholder engagement.
622
01:36:14.430 --> 01:36:22.760
Quinlan Conf Room: For the private, public-private partnership
subcommittee, that will be to identify partnership opportunities that
expand
623
01:36:23.080 --> 01:36:28.509
Quinlan Conf Room: builds tourism's adaptation and contribute to the
Cupertino's economic vitality.
624
01:36:28.640 --> 01:36:36.930
Quinlan Conf Room: We have this Shop Local subcommittee that will advise
on campaign strategy and identify opportunities to increase business
participation and engagement.
625
01:36:37.230 --> 01:36:55.960
Quinlan Conf Room: We have a small business council subcommittee for
regulatory Relief, that will be to support outreach to local businesses
to participate, and a free small business council focused on regulatory
engagement and business networking. And then we have the business, the
inventory database subcommittee for focused on key data elements.
626
01:36:56.670 --> 01:36:59.600
Quinlan Conf Room: For a future economic development dashboard.
627
01:37:00.510 --> 01:37:01.789
Quinlan Conf Room: Next slide.
628
01:37:02.110 --> 01:37:19.209
Quinlan Conf Room: These are the current active subcommittees that we
have in the work plan, so members have already established themselves.
However, if at this meeting today, members want to move around into
different committees or stay in this committee, we can make those
decisions at this meeting as well.
629
01:37:19.290 --> 01:37:31.059
Quinlan Conf Room: We just cannot have no more than 4 members in each
subcommittee, so you can be in as many communities as you want, just
can't have more than 4 for one specific subcommittee.
630
01:37:32.190 --> 01:37:32.940
Quinlan Conf Room: Bye.
631
01:37:33.590 --> 01:37:38.760
Quinlan Conf Room: And that's the presentation. I have a slide on the
next slide.
632
01:37:38.920 --> 01:37:42.449
Quinlan Conf Room: This is the entire work plan.
633
01:37:42.590 --> 01:37:48.509
Quinlan Conf Room: to now kind of discuss, share, I'm not sure how you
want to deliberate on this, but…
634
01:37:49.020 --> 01:37:50.320
Quinlan Conf Room: The membership now.
635
01:37:50.460 --> 01:37:51.829
Quinlan Conf Room: So, how they're gonna…
636
01:37:55.460 --> 01:38:08.269
Quinlan Conf Room: Maybe we should go back to, the previous page, where
we can see who is on which first, and because you mentioned, like, if
there's anyone who wanted to remove themselves out of the community or
add themselves back in.
637
01:38:08.270 --> 01:38:19.960
Quinlan Conf Room: Because it seems like 3 out of the 4 are full, unless
somebody removes themselves and no one's… I definitely can remove myself,
because I'm on all of them.
638
01:38:19.960 --> 01:38:36.849
Quinlan Conf Room: you know, I'm only human, but it's also because at the
time when we did this, certain members were not present. Right, right.
So, I'm happy to remove myself. You let me know which one anyone wants to
get in, and I'll remove myself.
639
01:38:38.130 --> 01:38:41.719
Quinlan Conf Room: And maybe we should just go over each one of them,
and…
640
01:38:41.950 --> 01:38:53.880
Quinlan Conf Room: This is the role, and, you know, how frequent they
need to work on the item, and what kind of deliverable they should be
presenting, you know, time-wise, timeline-wise, and stuff, so people
know… understand the workload.
641
01:38:54.030 --> 01:39:05.069
Quinlan Conf Room: Yeah, thank you for that, Chair. So, I plan to follow
up with each of the subcommittees after our meeting, just in the interest
of time, and we can discuss, kind of, the detail.
642
01:39:05.190 --> 01:39:10.520
Quinlan Conf Room: what would be reported out at the next meeting, for
example?
643
01:39:10.910 --> 01:39:23.939
Quinlan Conf Room: I can do that now, but I know we're getting at the
hour and a half point. Yeah, it needs to be offline, that way people can
kind of think, you know, think through, you know, what they have done,
what they're trying to do in the future. So that can be…
644
01:39:23.940 --> 01:39:31.169
Quinlan Conf Room: delegate almost offline today, so it's okay. But what
about the news of committees? Do we do it now, or offline?
645
01:39:32.910 --> 01:39:37.270
Quinlan Conf Room: So I think just, I think if there's anyone that's on
a…
646
01:39:37.820 --> 01:39:44.460
Quinlan Conf Room: that's on a subcommittee that wants to remove
themselves, that's one thing we should… Shouldn't know, I think…
647
01:39:45.430 --> 01:39:59.209
Quinlan Conf Room: Not as long as someone is interested in… yeah, so if
someone is interested in joining the subcommittee that already has four
people, maybe it's good to know. And then with that, then there'll be an
opportunity for that person to join.
648
01:40:01.060 --> 01:40:14.000
Quinlan Conf Room: Well, if I may, I want to remove myself from number 6.
Daniel, if you can put it back again. There is 1, 2, 3, 4 going there, so
I can remove myself from there.
649
01:40:15.730 --> 01:40:25.979
Quinlan Conf Room: Which, sub number 6. Okay, well, just to clarify, I
mean, 6 is for summer of celebrations, and I think that's subconsivity is
probably…
650
01:40:26.140 --> 01:40:38.660
Quinlan Conf Room: So, so I… Okay, it is over, but, but I still think
there's an opportunity for us to engage those businesses. And a lot of
what we were talking about earlier with surveying.
651
01:40:38.760 --> 01:40:51.159
Quinlan Conf Room: understanding their experience, I think we can capture
that through this subcommittee. So, I think there's still value, at least
for the next few months, to keep us going.
652
01:40:51.560 --> 01:40:57.280
Quinlan Conf Room: Then I can… do we do a motion for this, or I can just
promote myself to be on number 6?
653
01:40:57.800 --> 01:40:58.230
Quinlan Conf Room: What?
654
01:40:59.250 --> 01:41:15.600
Quinlan Conf Room: No need for motion? Okay, then I can add myself,
because I plan to join, some of the others, and I feel like there is a
lot of synergy as well for the small… the shop local, as well as the
small business console and the inventory database. These are all, like,
correlated to each other.
655
01:41:15.720 --> 01:41:21.069
Quinlan Conf Room: Are we concerned you're on time? No, no, I'm just
gonna grab all things.
656
01:41:23.280 --> 01:41:24.280
Quinlan Conf Room: Per notes.
657
01:41:26.950 --> 01:41:30.300
Quinlan Conf Room: This is the last item, so I snag in there a little bit
more.
658
01:41:30.910 --> 01:41:46.269
Quinlan Conf Room: I think we should probably next agenda travel time,
actually. It was scheduled for one hour, right? Yes. We could just vote
on whether… do we need to vote on who's being nominated for the… these
new subcommittees, or is that also just a…
659
01:41:46.270 --> 01:41:55.769
Quinlan Conf Room: nominations? Self-nomination first, right? Maybe the…
for the three new ones, anyone feels strongly they want to join, they can
just
660
01:41:56.260 --> 01:42:14.689
Quinlan Conf Room: I'll sign up now. Okay. Right? And then… Okay, okay.
Without nomination. And then you can also join after the meeting by
sending email to Daniel, right? Oh, that's right, yeah. Can I, yeah, can
I be added to 7 and 8?
661
01:42:15.970 --> 01:42:28.429
Quinlan Conf Room: Or I would like to express interest. For Vice Chair,
and then for Commissioner Assault. I'll join 10 and 11.
662
01:42:31.010 --> 01:42:34.580
Quinlan Conf Room: And Commissioner Carter? On 10? On 10?
663
01:42:36.180 --> 01:42:55.989
Quinlan Conf Room: And then, Ray is not… Commissioner Dante? I'm already
on three subcommittees, so… I'll see bono. I'll remove myself from the
five as well, that way I focus on two other subcommittees. I think I like
the three young.
664
01:42:56.870 --> 01:43:10.539
Quinlan Conf Room: And do you want to nominate on any of the new ones? I
have to look into it again, sorry. Then, then… then I can go on. Okay. I
would love to be added on, number 7 and 10 and 11.
665
01:43:11.920 --> 01:43:16.080
Quinlan Conf Room: She loves it free lunch.
666
01:43:18.550 --> 01:43:24.670
Quinlan Conf Room: And we can do the… Oh, actually, I think we are…
667
01:43:25.170 --> 01:43:33.660
Quinlan Conf Room: Summer of Celebrations Local Campaign Subcommittee,
right? And number 9 seems to be very… Similar to that.
668
01:43:33.870 --> 01:43:38.569
Quinlan Conf Room: So I think maybe, should we combine those two, or, 9
and 6?
669
01:43:38.890 --> 01:43:41.740
Quinlan Conf Room: 9 and… Enjoy these.
670
01:43:41.900 --> 01:43:44.629
Quinlan Conf Room: No, 6 and 9.
671
01:43:44.980 --> 01:43:52.229
Quinlan Conf Room: Actually, 3, 6, and 9 are very similar. 3, 6, 9 are
very, very similar. So, actually, when…
672
01:43:52.370 --> 01:43:53.930
Quinlan Conf Room: Agreed.
673
01:43:54.350 --> 01:44:07.660
Quinlan Conf Room: That has kind of balanced itself. Okay. Because that…
this… yeah, that sort of done. Number 3. That's done, right? So, I'd like
to add myself to number 9, then.
674
01:44:12.790 --> 01:44:14.259
Quinlan Conf Room: It deals space.
675
01:44:16.580 --> 01:44:18.780
Quinlan Conf Room: Definitely, number 10.
676
01:44:34.540 --> 01:44:41.129
Quinlan Conf Room: Going to publish this to us, so that we can re…
677
01:44:41.400 --> 01:44:44.050
Quinlan Conf Room: And I'll organize the meeting with each other.
678
01:44:44.530 --> 01:45:03.429
Quinlan Conf Room: Yeah. Because… I'm recovering from surgery, so I don't
have a lot of enthusiasm. In another month, I'll have much more
enthusiasm to say, oh, I'll… I can be on this committee. Oh, which I
fucking would be. Project 10, Small Business
679
01:45:04.120 --> 01:45:08.070
Quinlan Conf Room: Council subcommittee has 4 people. Tracy, JAG.
680
01:45:10.970 --> 01:45:17.790
Quinlan Conf Room: Claudio, and someone else, or Jane working. So that's
already… at capacity.
681
01:45:18.430 --> 01:45:22.340
Quinlan Conf Room: And if anyone wants to be on that, I can remove
myself, so just…
682
01:45:23.120 --> 01:45:32.710
Quinlan Conf Room: Or maybe when we do the… send out the email, you can
just put optional, so people know that that seat can be taken. Right.
683
01:45:35.130 --> 01:45:36.549
Quinlan Conf Room: That is possible, yeah.
684
01:45:38.090 --> 01:45:42.789
Quinlan Conf Room: Okay, awesome. Alright, so wait for email, and then
should we open up for the public?
685
01:45:42.900 --> 01:45:43.910
Quinlan Conf Room: Yes.
686
01:45:44.180 --> 01:45:53.020
Quinlan Conf Room: No speakers and no answers. All right, do we not…
687
01:46:05.700 --> 01:46:12.280
Quinlan Conf Room: Okay, Kathy, how about you? So, do the subcommittees
report to the committee?
688
01:46:12.380 --> 01:46:15.889
Quinlan Conf Room: And then the committee gives the information to the
meeting.
689
01:46:16.650 --> 01:46:21.030
Quinlan Conf Room: The law firm, please note that one. You have to work
that out, I think, for instance.
690
01:46:21.420 --> 01:46:24.999
Quinlan Conf Room: kind of worked that out and say what's going on.
Anyways,
691
01:46:25.130 --> 01:46:33.600
Quinlan Conf Room: It's very important because we have to connect with
each other, so, more people just cause more.
692
01:46:34.120 --> 01:46:39.260
Quinlan Conf Room: work in completion. So, I'll transmit a handle here,
but how does it work?
693
01:46:39.460 --> 01:46:42.989
Quinlan Conf Room: And then, how far out do you guys reach?
694
01:46:43.090 --> 01:46:50.360
Quinlan Conf Room: Reaching to other cities to see what they're doing,
who they have, committees like we have.
695
01:46:50.470 --> 01:47:03.989
Quinlan Conf Room: promoting on Copstick, and maybe you can work remotely
to see what they're doing, and that want to help some of the people that
are on the committee, because, let's face it, you guys don't have
experience doing that.
696
01:47:04.380 --> 01:47:15.169
Quinlan Conf Room: So, I don't know… Maybe. That's a good idea, right?
Everything's on the web. Go ask, AI stuff. They'll tell you all kinds of
things.
697
01:47:15.530 --> 01:47:24.840
Quinlan Conf Room: But the city is trying to expand in a sense where they
want to, bring in more resources. Now, I'm a little confused here.
698
01:47:25.250 --> 01:47:26.750
Quinlan Conf Room: Do we need more money?
699
01:47:27.040 --> 01:47:33.559
Quinlan Conf Room: We had Ralco sitting there with revenue… And nobody's
taken advantage of.
700
01:47:33.740 --> 01:47:39.549
Quinlan Conf Room: Okay, this is wrong. You know, we have some buildings
that have been vacated for other decades.
701
01:47:39.590 --> 01:47:52.699
Quinlan Conf Room: that nobody's taken advantage of it, except for
property taxes. So, I want to see things moving along here. I want to see
the city, I want to see you guys doing something about what's already
there.
702
01:47:52.720 --> 01:48:08.970
Quinlan Conf Room: that we can bring revenue in, instead of, you know,
trying to promote all of this stuff that's going to cause everybody a lot
of the work. And I just want to see what's going to be brought back to
this meeting that's really, you know, beneficial to everyone, not just
703
01:48:08.970 --> 01:48:13.110
Quinlan Conf Room: Meeting members, and then how does the City Council
work with you?
704
01:48:13.460 --> 01:48:29.969
Quinlan Conf Room: you could go there and talk about some of these things
in front of the city council, that'd be kind of nice, you know? And that
way, the citizens could see what you guys are doing, and how you're
doing, and what you're doing, and maybe bring in some of the small
businesses to talk about
705
01:48:29.970 --> 01:48:39.130
Quinlan Conf Room: what they're doing, and what they want, and what they
see the future of Cupertino, what's that gonna be like, you know? And
that makes me feel like,
706
01:48:39.260 --> 01:48:48.030
Quinlan Conf Room: For the subcommittees, we have to really look at the
possibilities. Can't just say, well, we've got a little list here, and
that's it.
707
01:48:48.030 --> 01:49:03.789
Quinlan Conf Room: So that's why I said go out to other students and see
what they're doing, and maybe even meet with them. Some of you guys can
meet with some of the representatives and other students and say, wow, I
would really love to meet with you guys, and let's talk things over
between the two of us. That's a good learning process.
708
01:49:03.790 --> 01:49:09.479
Quinlan Conf Room: I don't think this has ever been done with the city. I
think this is the… Thank you, Kathy, that is your time.
709
01:49:09.480 --> 01:49:10.960
Quinlan Conf Room: That doesn't listen.
710
01:49:11.640 --> 01:49:27.670
Quinlan Conf Room: We have no remaining speakers here, and we don't have
any comments, we don't have demos. So, just to respond to… I have the
same question. So, does the subcommittee provide a report to this
committee?
711
01:49:27.730 --> 01:49:45.900
Quinlan Conf Room: How often is that done? So the next meeting will be in
October, and each of the subcommittees will provide a report out at that
meeting. So it will be a verbal report, or written? We have presentation.
Presentation. Presentation. Oh, okay, that's nice.
712
01:49:46.250 --> 01:49:49.970
Quinlan Conf Room: And then, the other question was about…
713
01:49:50.310 --> 01:49:54.589
Quinlan Conf Room: When does this committee report to the City Council?
714
01:49:54.850 --> 01:49:58.240
Quinlan Conf Room: What's the plan? I don't know.
715
01:49:58.400 --> 01:50:08.950
Quinlan Conf Room: We have a quarterly, meetup with the mayor, and that
is it, as far as I know. The quarterly meetup, now the…
716
01:50:09.130 --> 01:50:22.009
Quinlan Conf Room: whoever attends, mostly the chair, will provide a
written update of what the committee has been doing, which I started last
year, so that's good.
717
01:50:22.140 --> 01:50:30.650
Quinlan Conf Room: And that will become an info memo that's published, so
actually all the council members can get updates from those.
718
01:50:30.890 --> 01:50:32.500
Quinlan Conf Room: all the commissions.
719
01:50:34.200 --> 01:50:43.370
Quinlan Conf Room: So there… another question was, do we bring in small
business… businesses to speak about what they feel, what they want to
see?
720
01:50:43.820 --> 01:50:48.409
Quinlan Conf Room: So I guess this is something I think Daniel is doing.
721
01:50:48.610 --> 01:50:49.540
Quinlan Conf Room: almost…
722
01:50:49.960 --> 01:51:00.570
Quinlan Conf Room: constantly, right, talking to small business, but they
are not bringing them to the committee or the city council. But they
don't have time. I think they are very busy people.
723
01:51:00.690 --> 01:51:02.759
Quinlan Conf Room: The business, small business.
724
01:51:02.930 --> 01:51:21.360
Quinlan Conf Room: So it's good that they are working through the staff,
providing feedback to the staff. And the other comment was about a
meeting with similar, representatives from other cities. I'm guessing
it's about economic development people from other cities.
725
01:51:22.970 --> 01:51:32.140
Quinlan Conf Room: I think each department… each city has their own
economic development department. They may or may not have this committee.
So…
726
01:51:32.600 --> 01:51:46.060
Quinlan Conf Room: I'm curious, how are they doing? Yeah, that's
something maybe commission may think, if you have interest, you can try
and meet. By the way.
727
01:51:46.260 --> 01:51:50.030
Quinlan Conf Room: Tina… Quinn, I…
728
01:51:52.030 --> 01:52:11.629
Quinlan Conf Room: But at one time, a few years back, I was trying to
find out, okay, what other cities are doing on economic development. So,
through LinkedIn, I reached out to all the development… economic
development people in other cities, and that's when I connected with
Tina.
729
01:52:11.630 --> 01:52:23.120
Quinlan Conf Room: So I met with her, and through Zoom, and understood,
okay, how it works at Fremont at the time. I met with someone in San
Matel, and…
730
01:52:23.180 --> 01:52:24.630
Quinlan Conf Room: Then…
731
01:52:25.130 --> 01:52:42.779
Quinlan Conf Room: That somehow got Tina interested to apply for
Cupertino. But I didn't really recruit her, I'm just pleasantly
surprised. Oh, she replied to Cupertino. So feel free to reach out to
other,
732
01:52:42.780 --> 01:52:57.939
Quinlan Conf Room: cities, their commissioners, and learn from their
experience, yeah. That would be good. That's actually a very viable,
actually. The idea of reaching out to other EDC is great, and a few
months ago, I spoke with Mountain View. They're very active, and maybe…
733
01:52:58.000 --> 01:53:04.690
Quinlan Conf Room: Maybe by concentrating and doing other events in
contingency with other cities and
734
01:53:04.690 --> 01:53:21.289
Quinlan Conf Room: might be a grade for the entire area, so that's not a
bad idea. You could also invite maybe an economic development manager
from Fremont to come and speak to this community, right? That's see what
program they are doing.
735
01:53:21.750 --> 01:53:29.920
Quinlan Conf Room: Thank you. Yeah. Thank you, thank you for bringing
that up. That's thanks to Kathy. Yep, brought up the…
736
01:53:30.090 --> 01:53:41.520
Quinlan Conf Room: Help us brainstorm. Do we need a motion, please? We
actually do a motion on the assignments. Oh. If anything's incorrect…
737
01:53:41.710 --> 01:53:49.070
Quinlan Conf Room: on the assignment, just… Yeah, for the Cupertino ones.
738
01:53:49.360 --> 01:53:54.680
Quinlan Conf Room: So what I have is Chair Lynn to add herself to number
7 and number 8.
739
01:53:54.860 --> 01:53:57.940
Quinlan Conf Room: Solshiron to add herself to 10 and 11.
740
01:53:58.040 --> 01:54:01.160
Quinlan Conf Room: Committee Member Carter to add himself to 10.
741
01:54:01.340 --> 01:54:08.939
Quinlan Conf Room: Committee Member Bono to remove himself from number 5.
Chair Lynn to add herself to 7, 10, and 11.
742
01:54:09.850 --> 01:54:21.689
Quinlan Conf Room: Committee member Bonsai to add himself to number 9,
and Committee Member Bono to add himself to number 10. Does that sound
right? Yeah, just a quick correction, the first two, 7 and 8, was vice
chair. Oh, okay.
743
01:54:22.190 --> 01:54:24.960
Quinlan Conf Room: And there was just one missing…
744
01:54:26.640 --> 01:54:30.940
Quinlan Conf Room: I think number 5, I was out as well. There were 2 of
them that I was out.
745
01:54:31.790 --> 01:54:40.319
Quinlan Conf Room: Quick question on, number 3, if number 3 is done,
should we remove that from the list?
746
01:54:40.560 --> 01:54:43.500
Quinlan Conf Room: I need to find my own little girl.
747
01:54:43.840 --> 01:54:44.799
Quinlan Conf Room: You'll see.
748
01:54:46.350 --> 01:54:56.620
Quinlan Conf Room: Number 3, we are done with the subcommittee, right?
Should we remove that from our list of subcommittees?
749
01:54:57.080 --> 01:55:00.480
Quinlan Conf Room: Can you combine for 6 and 9 in particular?
750
01:55:01.490 --> 01:55:02.870
Quinlan Conf Room: Pretend this week.
751
01:55:03.700 --> 01:55:08.569
Quinlan Conf Room: 6 and 9 are very simplest. So, 5 is… what's that?
752
01:55:08.970 --> 01:55:11.930
Quinlan Conf Room: And so from number 5 and number 6? Yeah.
753
01:55:13.480 --> 01:55:23.289
Quinlan Conf Room: I'm gonna read it out one more time, and then we can
just get them over in a second. I think there is one more question. We
should combine 16. They're very similar.
754
01:55:24.920 --> 01:55:25.750
Quinlan Conf Room: Currently.
755
01:55:28.870 --> 01:55:31.329
Quinlan Conf Room: You can do that, but it's interesting.
756
01:55:32.330 --> 01:55:44.119
Quinlan Conf Room: It might be helpful, because for the summer thing,
which is about to end, it might… it might as well intertwine with
something else. That requires a motion as well, right?
757
01:55:44.410 --> 01:55:54.289
Quinlan Conf Room: Yes. You can make it all into… Make it together? Okay,
I'm gonna read it out one more time. So, Vice Chair King, to be added to
7 and 8?
758
01:55:54.290 --> 01:56:04.949
Quinlan Conf Room: Committee Member Casolcheron to add herself to 10 and
11. Committee Member Carter to add himself to 10. Committee Member Bono
to remove himself from number 5 and number 6.
759
01:56:05.010 --> 01:56:20.289
Quinlan Conf Room: Chair Lynn to add herself to 7 and 10 and 11.
Committee Member Daunte to add himself to number 9, Committee Member Bono
to add himself to number 10, to remove number 3, and to combine 6 and 9.
760
01:56:20.910 --> 01:56:24.579
Quinlan Conf Room: Do I have a direction to approve it? I'll second that.
761
01:56:25.170 --> 01:56:38.330
Quinlan Conf Room: One question. I thought you said the 9 was already at
capacity, is it? No, 10. Okay, 10. 10. So as combining 6 and 9, how many
members are there?
762
01:56:38.700 --> 01:56:41.000
Quinlan Conf Room: Because 6 already has 6.
763
01:56:41.330 --> 01:56:55.860
Quinlan Conf Room: 6 already have 4 members. Are they overlapping? No,
because, Claudia was removing this stuff from number 8. So, combining 6
and 9 will still have 3 members. Oh, okay.
764
01:56:56.290 --> 01:56:57.010
Quinlan Conf Room: Mo.
765
01:56:57.340 --> 01:56:58.040
Quinlan Conf Room: Cheers.
766
01:56:58.240 --> 01:57:05.380
Quinlan Conf Room: So, should we move foot number one? Well, we already
moved the motion, and I second it. Okay, are we ready for a vote? Yes.
767
01:57:05.970 --> 01:57:12.599
Quinlan Conf Room: Committee member Asawa? Yes. Committee Member Bono?
Yes. Committee Member Carter? Yes.
768
01:57:13.420 --> 01:57:15.440
Quinlan Conf Room: Vice Mayor Chao? Yes.
769
01:57:15.910 --> 01:57:18.079
Quinlan Conf Room: Meeting Member Bonsai? Yes.
770
01:57:18.310 --> 01:57:20.369
Quinlan Conf Room: Committee Member Cassolsharon? Yes.
771
01:57:21.160 --> 01:57:23.090
Quinlan Conf Room: Vice Chair King? Yes.
772
01:57:24.010 --> 01:57:28.760
Quinlan Conf Room: Chair Lynn? Yes. The motion carries with committee
member yetson.
773
01:57:28.990 --> 01:57:41.089
Quinlan Conf Room: Thank you. The next item, staff and committee reports.
I assume we don't have any future agenda settings? No. Okay, the
meeting's in turn.
774
01:57:41.510 --> 01:57:47.689
Quinlan Conf Room: Oh, I'm sorry, thank you. We've always spent a lot of
time together.