HomeMy WebLinkAboutEDC 03-27-2026 Youtube and Zoom TranscriptWEBVTT
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Speaker 1 (Quinlan Conf Room): Yeah, so, I love…
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Speaker 1 (Quinlan Conf Room): I have the bees outside their office
window, or they could sit and watch the bees sing back and forth.
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Speaker 1 (Quinlan Conf Room): Look, it's different, every house responds
a different way, but it's not public.
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Selina Kaing: Careful.
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Speaker 1 (Quinlan Conf Room): We're ready? No.
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Selina Kaing: All right. The special meeting of the Cupertino Economic
Development Committee for Friday, March 27th, 2026, is now called to
order at 2.05 p.m. I believe the chair is absent today, so I will be
presiding over this meeting. Will the staff liaison please call the roll?
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Speaker 1 (Quinlan Conf Room): Committee Member Osawa?
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Speaker 1 (Quinlan Conf Room): Okay?
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Speaker 1 (Quinlan Conf Room): Committee Member Bono? Here.
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Speaker 1 (Quinlan Conf Room): Committee Member Carter? Sure.
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Speaker 2 (Quinlan Conf Room): Committee Member Donkey? Here.
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Speaker 2 (Quinlan Conf Room): Committee Member Solstrom? Here.
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Speaker 2 (Quinlan Conf Room): Councilmember Wong?
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Councilmember R "Ray" Wang: Here.
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Speaker 2 (Quinlan Conf Room): Committee member? Yep.
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Speaker 2 (Quinlan Conf Room): Is absent. Vice Chair King?
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Selina Kaing: Here.
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Speaker 2 (Quinlan Conf Room): Chair Lin is absent, all present, with
Committee Member Gif absent and Chair Lin absent.
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Selina Kaing: Great. Let the record show that a quorum is present.
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Selina Kaing: Are there any postponements of items on today's agenda?
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Speaker 2 (Quinlan Conf Room): We have no postponements.
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Selina Kaing: Okay, so hearing none, we will proceed with the agenda as
published. Oral communications. So this is the time for members of the
public to address the committee on matters that are not on today's
agenda. For items that are on the agenda, you will have an opportunity to
speak when that specific item is called. I believe speakers are limited
to 3 minutes. Staff, do we have any speakers?
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Speaker 2 (Quinlan Conf Room): We have no speakers, Vice Chair.
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Selina Kaing: Great. Let's go ahead and move on then to new business.
Item number one is the business license amnesty Program outreach, to
shopping centers. I'll open the floor for the committee and staff
discussion on our outreach to local shopping center businesses to raise
awareness for this program.
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Speaker 2 (Quinlan Conf Room): Thank you, Vice Chairs.
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Speaker 2 (Quinlan Conf Room): So I'm a staff liaison, Daniel DeVue,
Economic Development Manager.
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Speaker 3 (Quinlan Conf Room): I have with me this afternoon our Acting
Administrative Services Director, Jonathan Orofco, who's going to assist
with giving a presentation, including myself, on the background of this
initiative, as well as our efforts, as well as the outreach.
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Speaker 3 (Quinlan Conf Room): program. So, let me go ahead and load the
presentation.
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Speaker 3 (Quinlan Conf Room): So that way everyone can see it, and then
Jonathan will kick off,
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Speaker 3 (Quinlan Conf Room): The presentation by going through
background analysis, background information.
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Speaker 3 (Quinlan Conf Room): There it is.
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Speaker 3 (Quinlan Conf Room): There's a little bit of a delay, but
Jonathan, would you like to…
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Speaker 3 (Quinlan Conf Room): Sure. Good afternoon. My name is Jonathan.
I am the, the Acting Admin Services Director. I'll provide some
background and a brief overview of the program.
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Speaker 4 (Quinlan Conf Room): Before turning it over to Daniel, who will
provide some of the outreach efforts that will be conducted by the, the
committee.
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Speaker 4 (Quinlan Conf Room): So, on February 13, 2025.
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Speaker 4 (Quinlan Conf Room): the City Council voted to, approve an
amnesty program, for businesses. This amnesty program is focusing two
types of businesses.
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Speaker 4 (Quinlan Conf Room): Business that has never submitted an
application for a license, and to a license… a business that has had a
license in the past, but has fallen out of compliance.
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Speaker 4 (Quinlan Conf Room): So, with that said, what is the objective
of the program? Well, one, it's to recover lost revenue, right?
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Speaker 4 (Quinlan Conf Room): And so, the longer a business goes without
being in compliance, the city is losing out on that money, both in terms
of immediate use and possible interest generation.
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Speaker 4 (Quinlan Conf Room): Additionally, it also helps support, the
business data.
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Speaker 4 (Quinlan Conf Room): how those analytics could be used for the
betterment of the city, as far as outreach and whatnot. And lastly, to
promote compliance. And so, during this, this phase,
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Speaker 4 (Quinlan Conf Room): We'll go into the program phases. The
businesses will have an opportunity to, well, the intention is to have
them come into the client sooner,
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Speaker 4 (Quinlan Conf Room): And, and remain in compliance,
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Speaker 4 (Quinlan Conf Room): As of right now, based off of HDL, who is
the city's, administrator, they estimate that there's,
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Speaker 4 (Quinlan Conf Room): about 800 or so businesses that are
currently out of compliance. Now, what does this… if we were to bring
those 800 or so businesses, into compliance, we could… the city can
expect approximately $580,000 on ongoing revenue.
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Speaker 4 (Quinlan Conf Room): So, this does not include any back taxes
that the, the program would, need when we cover.
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Speaker 4 (Quinlan Conf Room): See?
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Speaker 4 (Quinlan Conf Room): So, Council, approved, two types, or two
amnesty programs. The first one is a 60-day phased approach program,
which is, again,
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Speaker 4 (Quinlan Conf Room): tailored ports, or open to all businesses,
those that are out of compliance, due to non, or, tailored to renew their
license, and those that have never renewed.
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Speaker 4 (Quinlan Conf Room): The program, this initial program, is set
to start on March 30th.
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Speaker 4 (Quinlan Conf Room): And from the 30th to the 28th, any,
penalties and interests
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Speaker 4 (Quinlan Conf Room): that the business would have otherwise
have paid would be completely forgiven. And then the following 30 days,
which would be April 29th to the May 28th, 50% of those penalties and
interest were…
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Speaker 4 (Quinlan Conf Room): So what happens after this, this program,
or this initial program?
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Speaker 4 (Quinlan Conf Room): HDL will continue an amnesty program for
newly licensed businesses. So, any, and it would follow the phased
approach. So, if they come, they're identified.
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Speaker 4 (Quinlan Conf Room): They are reached, the HDL will reach out
to them, notify them if they're out of compliance, and then the countdown
begins as of that date. So they'll be given the first 30 days to come
into compliance without any penalties or interest, and then a following
30 days at 50%.
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Speaker 4 (Quinlan Conf Room): And thereafter, if they continue to
failure to come into compliance, then we talk to the city, and we would
discuss what other options we currently have.
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Speaker 3 (Quinlan Conf Room): With that, I'll turn it over to Ed.
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Speaker 3 (Quinlan Conf Room): Thanks, Jonathan. We are…
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Speaker 3 (Quinlan Conf Room): working on public outreach for this
initiative. One of the tools that we'll be using for outreach is to send
out postcards. This is an example of what the postcard looks like.
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Speaker 3 (Quinlan Conf Room): This would be sent to all businesses.
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Speaker 3 (Quinlan Conf Room): You know, including businesses that are
inactive, which means they don't have an active license on file with the
city, or have to go through that process.
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Speaker 3 (Quinlan Conf Room): We'll also be doing email campaigns to
ensure that businesses are aware of the limited time program.
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Speaker 3 (Quinlan Conf Room): We do plan to engage with local
businesses, property owners, property managers, just to ensure that we
are doing all the necessary outreach to ensure there's visibility behind
this program, as well as marketing, tapping into our social media
platforms, newsletter platforms, as well as our city.
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Speaker 3 (Quinlan Conf Room): We have developed a frequently asked
questions FAQ that's available on our business licensing as well, so if
there's questions regarding the details of the program, criteria,
eligibility, all of that is available online at this time.
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Speaker 3 (Quinlan Conf Room): There you go. With that one.
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Speaker 3 (Quinlan Conf Room): To get questions answered, as in…
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Speaker 3 (Quinlan Conf Room): a little bit of a snapshot of what we're
looking at as it relates to our commercial centers. There are currently,
from the analysis, about 68 business license holders located in
commercial centers that have an inactive status.
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Speaker 3 (Quinlan Conf Room): The number of commercial shopping centers
with an inactive status is about 23 centers, and so that's an area that
we hope to see EDC assist with, so that way we continue to ensure that
businesses are aware during the limited time period for this amnesty.
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Speaker 3 (Quinlan Conf Room): And then, just going to the last slide
here, we hope the recommended action would be to approve BDC outreach to
local shopping center businesses to raise awareness.
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Speaker 3 (Quinlan Conf Room): It's supplemental to the work that's
already being done by staff, and then staff will provide a list of at
least 5 to 7 businesses next week for outreach.
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Speaker 3 (Quinlan Conf Room): Should the committee decide to move
forward with reporting outreach efforts? And that way, we'll capture
those, you know, 60 or so businesses with that are inactive and not in
good standing with our business license program.
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Speaker 3 (Quinlan Conf Room): And that concludes the presentation. We're
happy to take questions from the committee, and therefore, I'll just pass
it back to the Vice Chair.
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Selina Kaing: Thank you for this. I… again,
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Selina Kaing: Mr. Roscoe, I believe you said that after… could you
clarify, after the 60-day period, if the particular business hasn't,
elected to renew, that we would come back to sort of discuss next steps
around enforcement? Could you maybe just provide additional information
around what
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Selina Kaing: Just sort of what that actually means.
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Speaker 4 (Quinlan Conf Room): Is this after the initial 60-day-based
approach that is open to all businesses?
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Speaker 4 (Quinlan Conf Room): Is that what you were referring to?
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Selina Kaing: Yes, after the, after the 60-day amnesty period,
essentially.
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Speaker 4 (Quinlan Conf Room): Okay, so, this first phase approach, which
is what we're discussing today, if,
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Speaker 4 (Quinlan Conf Room): A failure to… there's a failure to a…
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Speaker 4 (Quinlan Conf Room): to come to compliance, the HDL would,
after some efforts, we would have to discuss with City Attorney's Office
what tools is available to the city to…
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Speaker 4 (Quinlan Conf Room): Encourage these, these, these out-of-find
businesses to come into compliance.
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Selina Kaing: Understood. Thank you. Are there any additional sort of
comments or questions from the, the committee, both, online or in the
room as well? And I might need some help just sort of identifying folks,
who are maybe raising their hands for comments.
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Speaker 4 (Quinlan Conf Room): In the past, what has been done to enforce
A business license.
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Speaker 4 (Quinlan Conf Room): In terms of the, someone falling out of
compliance.
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Speaker 5 (Quinlan Conf Room): With the business license, what
enforcement methods have been used, and
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Speaker 5 (Quinlan Conf Room): What was the outcome of that?
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Speaker 4 (Quinlan Conf Room): let me provide you a bit more of a
backstory as to where we are today and why this is coming up today. Okay.
Historically, the business license,
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Speaker 4 (Quinlan Conf Room): Program was managed in-house.
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Speaker 4 (Quinlan Conf Room): And so, when a business came out of
compliance, it was very difficult to identify those businesses, because
we… the city just didn't have the resources to identify and kind of
follow up.
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Speaker 4 (Quinlan Conf Room): now that we've moved over to HGL, who's
one of the premier businesses consultants that manages in the state, they
have the resources and the ability to identify those licenses, or those
businesses that have fallen out of compliance, or have never,
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Speaker 4 (Quinlan Conf Room): submit an application. And so, with their
assistance, they're going to help the city identify those businesses, and
they're going to be a close,
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Speaker 4 (Quinlan Conf Room): that they'll… as far as options, they'll
review our municipal code, what are our… how can we, again, encourage
some of these businesses to come into compliance. This is our first step.
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Speaker 4 (Quinlan Conf Room): Into that… moving in that direction. So
the city wants to remain, business friendly, right? And so this is one of
those options that we have. We don't want to come out, right, and say,
you know what, all you businesses that, that are out of compliance.
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Speaker 4 (Quinlan Conf Room): you owe the city all these penalties and
interest. We want you to come into compliance, and let's stay in
compliance, and HDL will help assist with keeping those businesses in
compliance through various notices, well in advance, and even some after
the fact.
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Speaker 5 (Quinlan Conf Room): Another question is,
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Speaker 5 (Quinlan Conf Room): When they fall out of compliance, are they
not collecting sales taxes, or what… what happens?
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Speaker 3 (Quinlan Conf Room): Completely separate.
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Speaker 4 (Quinlan Conf Room): Okay. Sales tax, is,
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Speaker 4 (Quinlan Conf Room): remitted to the California Department of
CBTFA, so the California Department of Tax and Fee Administration, and so
that's managed by them, whereas the tax, the business license tax, is
remitted to the city.
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Speaker 5 (Quinlan Conf Room): to the city. Okay.
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Speaker 3 (Quinlan Conf Room): You do have a hand raised, Councilmember
Wang.
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Councilmember R "Ray" Wang: I do. Hi, everybody. Quick question,
Jonathan. The question is, is the fees collected for the business license
tax, are they allocated to, business activities for the Economic
Development Committee? Or is it back to the general fund?
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Speaker 4 (Quinlan Conf Room): It's, they're one and the same. So,
expenses incurred by the, Economic Development Committee is part of the
general fund. The revenue that's generated from the
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Speaker 4 (Quinlan Conf Room): A business license tax goes to the general
fund as a general tax or general revenue, not specific to any one
particular type of activity.
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Councilmember R "Ray" Wang: Okay, and if we were wanting to make sure
that some of it were going back for reinvestment, that's just handled at
the City's budget. That's from the budget capability, right?
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Councilmember R "Ray" Wang: So, okay. All right, good, thank you.
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Speaker 4 (Quinlan Conf Room): So, your… this… this initial… Thing is the
carrot.
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Speaker 6 (Quinlan Conf Room): Part of the carrot stick, right?
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Speaker 6 (Quinlan Conf Room): So, as part of the carrot, do you… have…
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Speaker 6 (Quinlan Conf Room): assistance to, especially, like, the new…
the people that have never signed… signed up. Do you have, you know, are
you…
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Speaker 6 (Quinlan Conf Room): Fame, and if you do… you know, we will
help in this process.
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Speaker 4 (Quinlan Conf Room): Do you have that? Is that part of your
program?
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Speaker 4 (Quinlan Conf Room): Yes. Go ahead, John. So, HDL is, again,
they're going to be helping us. Once we've identified, or once they've
come out, HDL will help move… help them
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Speaker 4 (Quinlan Conf Room): by, assisting them through the application
process. What bits of information is requested? And so sometimes there
are some… some questions that some of the businesses just don't know how
to answer, right? Yeah, that's awesome.
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Speaker 6 (Quinlan Conf Room): I… I get that really well. I mean, it's
like…
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Speaker 6 (Quinlan Conf Room): How difficult is it gonna be? And
sometimes it's just easier to hide.
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Speaker 4 (Quinlan Conf Room): Yeah, it can be, but HDL is… they have a
great customer service, and so they'll be able to assist the businesses
along. Now, there is some,
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Speaker 4 (Quinlan Conf Room): difficulty between the business and the
NHGL, we are certainly welcome to reach out to the city directly to
finance, and we'll assist them.
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Speaker 4 (Quinlan Conf Room): Provide further assistance. Yes, that's
definitely available.
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Speaker 3 (Quinlan Conf Room): to assist businesses, especially during
this time. If there's questions, we're here to answer those questions and
provide the necessary support.
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Speaker 3 (Quinlan Conf Room): Hi, Claudio Bono here. Thank you for the
presentation. I think it's a great step.
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Speaker 7 (Quinlan Conf Room): First comment is that I found it very odd
that we still have about 800 or so businesses that operate in Cupertino
without an active business license, per my research. I understand that
seems…
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Speaker 7 (Quinlan Conf Room): That these are businesses that are a small
one, or those that just recently started.
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Speaker 7 (Quinlan Conf Room): But, I understand, and as you mentioned,
that the city also transitioned, with HDL, and that's… but I'm wondering
if we're not going to fall into a supplemental double effort here.
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Speaker 7 (Quinlan Conf Room): because at the end of the day, is HDL
waiting on us to know who are we going to contact so that they remove it
from their system? It can create such a confusion and very fast. So I
just want to know, are you in control of the parameters?
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Speaker 7 (Quinlan Conf Room): whenever we discuss and agreed upon here,
will it be translated with HDL so that we have a direct connect, so we
know we're not duplicating efforts here? Because that would be… it would
not look good, right? So I just want to make sure that
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Speaker 7 (Quinlan Conf Room): HGL is paid for and understand that that's
what their business model, that's what they're supposed to do, but I want
to make sure that we have a coordination so that we don't duplicate
efforts, because it would be kind of odd.
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Speaker 2 (Quinlan Conf Room): It's a great.
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Speaker 3 (Quinlan Conf Room): And I think, Jonathan, you can add on. I
think we're very much coordinated for this effort, but Jonathan, if you
would like to add way more.
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Speaker 4 (Quinlan Conf Room): Exactly, so I've been working closely with
HDL, providing updates as we… this is…
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Speaker 4 (Quinlan Conf Room): the amnesty program develops, right?
Initially, back in February, Council just gave us the green light. Go
ahead and move forward with it. Well, now we had to move… we had a…
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Speaker 4 (Quinlan Conf Room): Discuss logistics. How is this going to
look, right? Who's going to be our efforts? Who are we reaching out?
Who's the postcards going to? Are we… is the Economic Development
Committee going to physically go to each location, discuss with them
personally?
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Speaker 4 (Quinlan Conf Room): So, we'll be providing the list of the
businesses that are receiving a postcard, and possibly also the list of,
once we finish here, depending on the action,
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Speaker 4 (Quinlan Conf Room): who… Are we going to be receiving
physical,
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Speaker 4 (Quinlan Conf Room): notices, or whether committee members are
going to specific locations, or if there's any way that we can have a
positive confirmation that they were notified, right? And they will take
that information, provide that to HDL, and they'll essentially use that
and integrate it into their records. Yeah.
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Speaker 3 (Quinlan Conf Room): I would just add that, you know, the goal
is to ensure that the businesses are aware of this program, because the
program
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Speaker 3 (Quinlan Conf Room): To all of us, businesses, city, the
residents, community.
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Speaker 3 (Quinlan Conf Room): And so, just ensuring we add those layers
of outreach methods, right, when it comes to collaborating with HDL to
ensure there's no duplication or repetitive approaches.
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Speaker 3 (Quinlan Conf Room): collaborating internally with staff and
our different partners within the business community, as well as
leveraging the Economic Development Committee to also assist and ensure
that there's just no gaps in the outreach process.
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Speaker 3 (Quinlan Conf Room): So that's kind of why we're here today,
and that's one of the reasons why we're trying to ensure that all
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Speaker 3 (Quinlan Conf Room): Different elements are being addressed,
during this period.
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Speaker 3 (Quinlan Conf Room): Question? What is the free fee structure
for Edge?
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Speaker 3 (Quinlan Conf Room): How much are they costing us?
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Speaker 8 (Quinlan Conf Room): Do they get a portion of the recovery, or
we have to pay them a flat 3 MV, or…
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Speaker 4 (Quinlan Conf Room): I can provide some numbers. So the way the
contract was developed is they, became a flat fee of $16 per business
license.
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Speaker 4 (Quinlan Conf Room): And then, for those that they're able to
recover, through their own efforts, it is 50% of what they're able to
recover.
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Speaker 4 (Quinlan Conf Room): And this is just strictly off of the,
essentially, and that is, for that initial recovery, ongoing revenue
generation would be 100%.
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Speaker 7 (Quinlan Conf Room): Now you're creating a new question for me.
If they are able to collect 50% of that said, what they were able to
recover.
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Speaker 7 (Quinlan Conf Room): As a city where Cupertino, Silicon Valley,
we value businesses.
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Speaker 7 (Quinlan Conf Room): Wouldn't that be a better idea to actually
give them a 50% upfront?
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Speaker 7 (Quinlan Conf Room): of the business fee instead of being a
third party, while we're still in need of having our businesses thriving
here, so therefore helping them with their business license costs? So
the.
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Speaker 4 (Quinlan Conf Room): this is gonna essentially be… again, that
gets back to that, the interest, the ongoing,
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Speaker 4 (Quinlan Conf Room): Amnesty program. So, HDL will not recover
those, those,
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Speaker 4 (Quinlan Conf Room): the interest and the penalties for that
initiative, so that it… that's a continual care, as Committee Member
Carter had stated earlier. So, for… those are new businesses. Now, the
businesses that have gone out of compliance.
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Speaker 4 (Quinlan Conf Room): Got it. Well, they should have said it
blinds, and we would not have had that issue.
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Speaker 8 (Quinlan Conf Room): So, we didn't pay them for the generating
the report.
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Speaker 8 (Quinlan Conf Room): like, they created a report of who are not
compliant.
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Speaker 4 (Quinlan Conf Room): That is page. Sorry, go ahead.
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Speaker 8 (Quinlan Conf Room): For that.
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Speaker 4 (Quinlan Conf Room): That initial report, they were not paid.
So this is based off of preliminary research and taking the city of our
size that have managed business license in-house and did not have a
compliance section. So these are estimates. Although they be… although
they are conservative.
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Speaker 4 (Quinlan Conf Room): It's based rooted off of their experience.
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Speaker 4 (Quinlan Conf Room): So, yeah.
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Speaker 8 (Quinlan Conf Room): We're talking about, like, out of 580,
they're getting about quarter million for this afloat, and we are… the
city is getting a quarter.
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Speaker 4 (Quinlan Conf Room): No, so this is 580 ongoing revenue, so
this would be new generation. Now, let's say, on average, the businesses
were, a year and a half.
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Speaker 4 (Quinlan Conf Room): barriers, right, or back taxes. So you can
expect about, let's say, let's round out from 580 to 600.
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Speaker 4 (Quinlan Conf Room): A year and a half worth of back taxes
would equate to about $900,000. So they would essentially collect the
half of that, the back taxes, and then we would collect $580 of ongoing
revenue.
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Speaker 4 (Quinlan Conf Room): It starts getting complicated very
quickly, but they only collect on the bits that we are able to generate.
So, let's assume
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Speaker 4 (Quinlan Conf Room): Oh, the…
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Speaker 4 (Quinlan Conf Room): Might be easier to try to visualize this.
In short, they get 50% of what they're able to cover. This Amnesty
program that we're discussing today, this is strictly out of the city's
efforts, so this would not
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Speaker 4 (Quinlan Conf Room): Their 50% wouldn't be applied here.
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Speaker 4 (Quinlan Conf Room): It's months after this initial 60-day
phased approach, ongoing efforts by them after, beginning May 29th, May
30th, that's when the 50% would kick in.
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Speaker 8 (Quinlan Conf Room): Right now, it's all free, like, they're
not being paid for those.
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Speaker 4 (Quinlan Conf Room): Correct. Just the $16 per business license
for deadly tuition. Yeah, so…
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Selina Kaing: Well, I am… okay, sorry, thank you so much, Mr. Roscoe, and
I do want to be sure that, again, we're sort of managing to time. What I
do want to make clear, just to the, just to the committee is…
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Selina Kaing: Let's focus on the… What is on the agenda, which is the
program outreach to the shopping centers, versus
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Selina Kaing: talking and discussing potentially the commercial structure
of the partner that the City of Cupertino has decided to assist with this
program. So if we can, I appreciate that we do probably want more
information, but I want to be mindful as well of time, and to leave also
time for a public comment, too. So…
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Selina Kaing: Is there anything sort of related, basically, to the
current agenda item?
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Speaker 7 (Quinlan Conf Room): Well, point of order here, Vice Chair.
First and foremost is for the Commissioner to fully understand and grasp
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Speaker 7 (Quinlan Conf Room): You can't dismiss for the matter of time.
We're about to engage about something, and Commissioners need to ask, and
this is the time for them to ask questions. So I just want to make that
clear.
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Speaker 7 (Quinlan Conf Room): So, before we're moving forward,
regardless of time, we want to make sure that every commissioner has
asked all their questions so that they can grasp it better.
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Selina Kaing: And again, completely… yep, absolutely completely agree on
the point of order. Again, I just want to be sure that it's… we're not
sort of delving maybe necessarily into the commercial agreement with the
provider, and to gain clarity on the actual business license amnesty
program parameters itself.
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Speaker 8 (Quinlan Conf Room): I think it's very important to understand
that how much revenue is really coming to the city if
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Speaker 8 (Quinlan Conf Room): If, like, so it's, like, the number looks
like 580, but if that's not coming to the city, then it's…
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Speaker 8 (Quinlan Conf Room): Maybe, like, what, Commissioner Bonas
said, might be discounting the businesses.
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Speaker 8 (Quinlan Conf Room): the fee, so that they're more incentive
and not being so expensive to register. We have to evaluate the different
options, right?
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Speaker 4 (Quinlan Conf Room): what we're discussing is… was provided by
Council direction, so that the Council understands the fees.
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Speaker 4 (Quinlan Conf Room): What's being discussed today is, how do we
implement the honesty program, right? And so that's the, the objective
here. What's the best approach? And, what,
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Speaker 4 (Quinlan Conf Room): the liaison Degu had stated earlier, is
it's more of, how do we get the message out to our businesses, right? Get
them into compliance as quickly as possible.
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Speaker 4 (Quinlan Conf Room): Otherwise, within this window, so they can
take, advantage of the 100% amnesty, or the 50% in the fall.
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Councilmember R "Ray" Wang: Through the, through the chair.
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Councilmember R "Ray" Wang: Through the chair real quick, just to give
some context to this, last year, when we were doing 4th of July, we were
trying to do a 4th of July, dine-in, or dine-out, I got that screwed up,
I won't get that right. But we're trying to do a dine-in, or dine-out in
Cupertino program. And, you know, just doing a simple analysis on Google,
we were able to identify 160 businesses that were
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Councilmember R "Ray" Wang: listed, but had not paid business taxes. And
just to give you an idea, that's the extent of it. And so, now taking it
at a bigger scale, we now have an opportunity to go out there and do
outreach to local shopping centers. We can each all go out there and get
a list of 5 to 7 businesses and go out there and do our part and help do
the outreach. And so, if that's something you're interested in being part
of, that's really what this recommended action and next steps is.
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Councilmember R "Ray" Wang: And so I think that's the point that, I
guess, Vice Chair's making, is like… and Claudio, you're definitely
right. I mean, we should understand the mechanisms of that. I think it's
just… we're more downstream here on the committee. I think Council's
already made the decision to say, hey, this is a great idea, let's go and
do it. We don't think we can do it on our own.
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Councilmember R "Ray" Wang: We need to engage in a provider that has
access to tax databases, government records, they have all the filings,
they have certificates, they can get to the Secretary of State
information database, and then they can come back and tell us who to go
reach out to, to encourage them to. My only comment here is, like, if
we're gonna go and do the outreach, there's the carrot and there's the
stick. We're coming in with the stick. I think we should also have a
little message that explains what the carrot is. Here are the benefits
that you'll be part of.
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Councilmember R "Ray" Wang: You know, going forward as a member. So
that's… that was my only comment here.
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Speaker 4 (Quinlan Conf Room): Understand this statement.
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Speaker 4 (Quinlan Conf Room): Yeah, I mean, I have a comment on.
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Speaker 5 (Quinlan Conf Room): Thanks.
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Speaker 3 (Quinlan Conf Room): go in order with questions, so we have one
hand raised here, and maybe that's the best way to approach it, is just
raise your hand, and we'll just call on each individual, and anyone
virtually, they can obviously raise their hand, so let's…
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Speaker 3 (Quinlan Conf Room): because we have the vice chair remote,
it's hard, I think, to see who here has a hands up, so let's just go one
by one, and then everyone will have their opportunity.
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Speaker 2 (Quinlan Conf Room): Thank you very much. So I wanted to first
confirm, you know, if we are going to go out to businesses, as we say,
with the.
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Speaker 9 (Quinlan Conf Room): will we be given the amount of money? I
imagine the first question I'm going to get from business is, how much do
I owe? And so I'm looking here, and it says the structure is, you know,
standard flat fee is $181. On top of that.
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Speaker 9 (Quinlan Conf Room): Or maybe it's 185, I'm sorry. And then on
top of that, you have a per square foot rate. So everyone is paying a
different rate. So, are we going to be told how much that business will
owe?
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Speaker 9 (Quinlan Conf Room): Not up front. Because that is a difficult
conversation to have with… if we can't answer that question, because
we're basically going… we're like the tax collector. Yeah. So, that would
be my first feedback, yes? I'm happy with that.
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Speaker 3 (Quinlan Conf Room): to respond to that. So yeah, that
information, as far as what they owe, I don't think would be available
for outreach purposes.
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Speaker 3 (Quinlan Conf Room): However, at some point, the business will
need to get in touch with HDL to start that process of submitting an
application, and when they do have that engagement, then they will have
the opportunity at that time to learn what the cost will be for them to
get back into compliance.
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Speaker 3 (Quinlan Conf Room): So, and we've been… and to the point about
providing benefits, we can most certainly provide a document that gives
every committee member necessary information of what the value impact is
for assisting with outreach and getting businesses to comply.
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Speaker 3 (Quinlan Conf Room): And again, if businesses are not
complying, which I highly suspect is not going to be one option, is not
going to be something we'll see where they don't want to do this, then
the enforcement will begin, obviously, after the 60 days. But we'll make
sure to have every committee member given the tools necessary to go out.
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Speaker 3 (Quinlan Conf Room): provide outreach.
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Speaker 3 (Quinlan Conf Room): Okay, that one.
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Speaker 4 (Quinlan Conf Room): But you're going out there with the care.
You're not going out the rest.
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Speaker 4 (Quinlan Conf Room): you're essentially going to say, hey, take
advantage of this Amnesty program, you won't have to pay this down.
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Quinlan Conf Room: I think that's the approach that we should…
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Speaker 5 (Quinlan Conf Room): I mean, we need to be able to answer the
second level of questions, right? As soon as you say, oh, you owe money,
the second question is, how much do we owe?
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Speaker 9 (Quinlan Conf Room): And then my second comment was.
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Speaker 9 (Quinlan Conf Room): or a question, I thought it was an
excellent question from Commissioner Asawa on the fees to HGL, and very
relevant. If we are, by chance, able to assist with a recovery, would we
be able to bypass the 50% that goes to HGL and say that the city got
that?
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Speaker 4 (Quinlan Conf Room): Certainly, so your efforts are going
directly towards the city. So HDLs, but they're going to be doing…
they're going to be doing it on the back end. So once this initial phased
approach is complete, they're going to be coming in and essentially
playing cleanup. Okay. So, what… what was it captured at this time?
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Speaker 4 (Quinlan Conf Room): Okay.
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Speaker 9 (Quinlan Conf Room): Thank you. And then my final question is,
so we are talking to the 68 inactive businesses.
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Speaker 9 (Quinlan Conf Room): license holders in commercial centers, but
there is a very large pool that never had a license, right? And so, is
there a reason why we wouldn't just go to the ones that never had
licenses?
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Speaker 3 (Quinlan Conf Room): So that… I think with the ones that don't
have a license, that's also going to be part of discovery phase, right?
Which ones do not. We do have a very strong inventory of businesses that
are inactive, that are not currently licensed with the city, that haven't
previously been done before.
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Speaker 3 (Quinlan Conf Room): So those, for sure, we want to make sure
we tackle, and ensure that they have the information necessary to
participate in the program.
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Speaker 3 (Quinlan Conf Room): Okay, thank you.
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Speaker 3 (Quinlan Conf Room): No, there's other questions. Okay, so we
have one… okay, so we have… who was first?
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Speaker 1 (Quinlan Conf Room): I… I can, as a hotel.
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Speaker 7 (Quinlan Conf Room): I can only see on the day of doing it
myself.
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Speaker 7 (Quinlan Conf Room): I'm entering AT&T High, I am XO and so ex-
so. They will look at me and say, who are you? What do you want? So…
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Speaker 7 (Quinlan Conf Room): Can we please have a script for those who
are not used to do that? Two, are we presenting ourselves with, I don't
know, this is a great program and a great effort of recovery and making
everything legit.
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Speaker 7 (Quinlan Conf Room): Are you going to consider to give a
business card to each of us who are going to… actually going to those
businesses? Because
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Speaker 7 (Quinlan Conf Room): for privacy and safety reasons, I don't
think people are going to disclose or wanting to talk to any of us, for
anyone that just says, yeah, it's not part of the EDC. I think it needs
to be a little bit more for security purposes, for everybody involved.
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Speaker 7 (Quinlan Conf Room): Just saying, that might be a better way to
proceed, because I'm seeing it.
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Speaker 7 (Quinlan Conf Room): Doing it myself right now, but…
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Speaker 7 (Quinlan Conf Room): Some people may be afraid of. No.
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Speaker 3 (Quinlan Conf Room): We can most certainly give you a script.
That should not be a problem.
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Speaker 3 (Quinlan Conf Room): I think, to the second point, it's
identification, right? Yes. Bringing that trust as an ambassador, which
is…
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Speaker 3 (Quinlan Conf Room): one of the core functions of BC, so we can
also find a way to make sure that that is clear to any business
representative that you're on behalf of the city as a representative from
BC, so we can work on that as well. Okay, thank you.
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Speaker 6 (Quinlan Conf Room): Hopefully it's my last question. This is
your fault that I had this.
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Speaker 6 (Quinlan Conf Room): I'm… I'm a business person who is not
budgeted in this Suddenly, I'm getting… a new… I'll go.
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Speaker 6 (Quinlan Conf Room): Boom.
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Speaker 6 (Quinlan Conf Room): Is there… are you going to…
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Speaker 6 (Quinlan Conf Room): have a carrot saying, well, you don't have
to… I mean, we can do this broken up.
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Speaker 6 (Quinlan Conf Room): codes.
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Speaker 6 (Quinlan Conf Room): I don't make enough money, everything, to
pay it all.
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Speaker 6 (Quinlan Conf Room): That's my concern.
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Speaker 6 (Quinlan Conf Room): I love that. Reminders.
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Speaker 4 (Quinlan Conf Room): understanding, each deal will follow the
city's municipal code.
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Speaker 4 (Quinlan Conf Room): the way it stated it, it doesn't allow for
a payment plan of sorts. What it says, it's very much, there's penalties
upholding for an interest, a lot of those penalties.
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Speaker 4 (Quinlan Conf Room): So that's what, that is the authority HDL
files. They do not have an authority to, nor did my staff in finance have
the authority to grant a payment scheduler.
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Speaker 4 (Quinlan Conf Room): So based off the municipal code, we would
have to follow it. So right now, what's being granted is the interest and
penalty-free
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Speaker 4 (Quinlan Conf Room): option.
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Speaker 3 (Quinlan Conf Room): I think that's why we have this 60-day
time frame, right, is to allow for that time, if there is an issue like
that. Because normally they would have had a budget.
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Speaker 6 (Quinlan Conf Room): budgeted in for every month I'm paying.
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Speaker 6 (Quinlan Conf Room): Rated.
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Speaker 6 (Quinlan Conf Room): sports.
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Speaker 6 (Quinlan Conf Room): Great.
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Speaker 6 (Quinlan Conf Room): And.
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Speaker 4 (Quinlan Conf Room): Great point. So if… let's say they start…
there is going to be some leniency. Let's say they start the application
process within the first 30 days, but due to some back and forth, they
land themselves in the
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Speaker 4 (Quinlan Conf Room): Let's see.
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Speaker 4 (Quinlan Conf Room): We'll have a conversation with HD. I was
like, you know what, if they're making an honest effort to try to come
into compliance, and it just happened to fall outside that, when they
eventually got everything completed, they moved from 100%.
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Speaker 4 (Quinlan Conf Room): penalty-free to the 50, or 50 to offset
that 60 days. If they're chatting with you and kind of providing
information, we can be leaning in that sense.
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Speaker 4 (Quinlan Conf Room): Right? But if they're, say, if they just
come on the 31st and say, hey, you know what, I just heard about this, or
they just dragged their feet, well, I'm sorry, we did have quite a bit of
time, especially if it's a business that you all spoke with.
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Speaker 9 (Quinlan Conf Room): I just want to give a final piece of
feedback. I think, you know, given that we are not fully equipped with
the full extent of information about every business that we're going up
to, you know, like, how much tax they owe, I do think that it's maybe
more effective, at least for me personally, the way I would approach this
is more just.
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Speaker 9 (Quinlan Conf Room): Talking to the businesses.
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Speaker 9 (Quinlan Conf Room): as this says, raising awareness of the
amnesty program and maybe gathering their feedback on why they haven't
paid, and conveying that back to the city. But, you know, lacking the
information of how much they owe, I'm not sure that I would be able to
get them to the point of committing, but I could channel feedback.
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Speaker 4 (Quinlan Conf Room): to your point, actually, you should not
know how much they owe, because that could be confidential. I see. Right.
So, if anything, it's good that you don't have that information, because
essentially, there might be a dollar amount that you may… that may be,
public record, but you don't have the detail.
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Speaker 4 (Quinlan Conf Room): Nor would I want you to go out there with
that detail, because that could also put you in a non-bind, really going
out. It's like, hey, our records show, and this is anyone from the public
could pull up these records. That states you're out of compliance.
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Speaker 4 (Quinlan Conf Room): We're just… what we're trying to do here
is make you aware of this, this, this amnesty program. Reach out to the
city, reach out to HDL, who can assist you to come into compliance and
take advantage of the amnesty program. That's correct.
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Speaker 8 (Quinlan Conf Room): And the Coast Guard has the contact info
where they should…
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Speaker 3 (Quinlan Conf Room): They have information on where to go with
next steps.
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Speaker 3 (Quinlan Conf Room): Any other questions from committee
members? I have one last question.
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Speaker 5 (Quinlan Conf Room): So, what is the structure of the business
license? Is it based on the square footage of the…
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Speaker 5 (Quinlan Conf Room): Business, or how is it, what is it?
There's a… there…
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Speaker 4 (Quinlan Conf Room): there's a flat fee of about $180, and then
on top of that, depending on the type of business, there's an add-on, so
if it's a brick and mortar, or just, like, a dental office, it's the
square footage. Some other, businesses,
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Speaker 4 (Quinlan Conf Room): I think one that comes to mind is a, the…
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Speaker 4 (Quinlan Conf Room): massage parlors are… they… I think there's
an added tax there, tax there. So, hotels, I think there's another tax
based off the number of rooms. So it… so certain businesses have a
different type of structure, but in general, for the most part, it's
based off of a flat fee and split footage.
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Speaker 8 (Quinlan Conf Room): Thank you. How about the form differences?
This is the part.
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Selina Kaing: Daniel, is there anyone else just kind of in the room from
the committee? Any other final comments before we move to the, public
comments?
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Selina Kaing: That's true.
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Speaker 4 (Quinlan Conf Room): Any other questions?
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Speaker 3 (Quinlan Conf Room): We've had the rumor, also, from any
members all night.
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Councilmember R "Ray" Wang: I just want to point out to everybody, you
can find the list of fees in the Cupertino Municipal Code. It's section
504110, and you can list all the businesses, how it's calculated. We're
just focused on shopping centers, which is why that is a flat fee and a
square footage, so…
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Selina Kaing: Thank you, Councilmember Wang.
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Selina Kaing: Alright, let's move to, any public comments on item number
one.
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Speaker 2 (Quinlan Conf Room): We have no speakers, Vice Chair.
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Selina Kaing: All right, thank you so much. I will now entertain a motion
to approve EDC outreach to local shopping center businesses to raise
awareness of the business license amnesty program, with staff providing
EDC members a list of 5-7 businesses next week for outreach during, the
business license amnesty period.
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Quinlan Conf Room: And I will second that. Claudio Bono.
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Selina Kaing: Oh, sorry, if someone could… so…
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Selina Kaing: If someone can actually… if someone can sew move, and then
I will ask for a second, please.
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Speaker 7 (Quinlan Conf Room): Well, I'll make the motion to approve the
EDC outreach to local shopping center businesses to raise awareness of
the business license amnesty.
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Selina Kaing: Thank you. Is there a second?
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Speaker 7 (Quinlan Conf Room): I'll second.
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Selina Kaing: Staff liaison if we can…
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Selina Kaing: Do a roll call vote, please.
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Speaker 2 (Quinlan Conf Room): Committee Member Asawa?
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Speaker 2 (Quinlan Conf Room): Committee Member Bono? Yes.
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Speaker 2 (Quinlan Conf Room): Committee Member Carter?
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Speaker 2 (Quinlan Conf Room): Committee Member Domphy? Yes.
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Speaker 2 (Quinlan Conf Room): Mini Member Castolsharon? Yes.
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Speaker 1 (Quinlan Conf Room): Councilmember Wong?
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Councilmember R "Ray" Wang: Aye.
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Speaker 1 (Quinlan Conf Room): Vice Chair Kane?
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Speaker 1 (Quinlan Conf Room): The motion carries unanimously.
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Selina Kaing: Thank you.
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Selina Kaing: Let's move on to, item number two is the Cupertino Business
Outreach Program Participation. So, committee, again, I'll open up the
floor for discussion, as well as any…
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Selina Kaing: As well as any staff, presentations on this, too, as well.
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Speaker 1 (Quinlan Conf Room): Thank you, Vice Chair.
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Speaker 1 (Quinlan Conf Room): Do you have that?
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Speaker 1 (Quinlan Conf Room): PowerPoint that I'll share.
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Speaker 3 (Quinlan Conf Room): The Cupertino Business Outreach Program is
a program that was established in 2022.
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Speaker 3 (Quinlan Conf Room): And this program really allows staff to
visit local businesses in the city and create that connection where
there's a conversation, discussion between the public sector, which is
our local government, and our private industry businesses.
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Speaker 3 (Quinlan Conf Room): We do this typically on a weekly basis,
and we visit businesses and try to get information, as I mentioned, and
we've visited many businesses over the last several years. As it relates
to this
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Speaker 3 (Quinlan Conf Room): calendar year, we've visited over 175
businesses, and I believe we're projecting by the end of the calendar
year to visit over 700.
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Speaker 3 (Quinlan Conf Room): And there's a great opportunity here, now
that we have the EDC reinstated, for EDC to also participate in this
effort. As you all are business member representatives.
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Speaker 3 (Quinlan Conf Room): And you have connections and relationships
with local businesses, so to be able to further support this initiative
makes a lot of sense, and a lot of synergy that's going to be there for
that.
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Speaker 3 (Quinlan Conf Room): So, one thing that, with this… with this
program, one of the things that,
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Speaker 3 (Quinlan Conf Room): that's been developed is a questionnaire
kind of survey, and this is something that I would love to get some
feedback on from EDC. Do these questions make sense? If there is
interest, let me answer.
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Speaker 3 (Quinlan Conf Room): Hey, Bob.
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Speaker 3 (Quinlan Conf Room): Should we reduce the number of questions?
Should we revise the existing questions? With some feedback from the EBC
today, we can finalize this document, provide that to EBC if there's
interest, and then we have the tools and the mechanisms to go out there
and engage with businesses. This tool will also allow us to have the
ability to generate data
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Speaker 3 (Quinlan Conf Room): about what businesses, are providing us,
and so I think this is a great opportunity. Just wanted to bring this
before the committee and see if there is any interest to move this
particular item forward.
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Speaker 3 (Quinlan Conf Room): And I can read the questions if it's
difficult to see, I realize it may not be as clear.
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Speaker 3 (Quinlan Conf Room): And so let me just get to the last slide,
and I'll come back to this so we can have a discussion.
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Speaker 3 (Quinlan Conf Room): So, the recommended action and next steps,
if the committee approves, it would be to outreach to local businesses to
collect feedback using the Cupertino Business Outreach Program
questionnaire. Staff would provide EDC members a questionnaire next week,
and that can then start outreach by the committee members.
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Speaker 3 (Quinlan Conf Room): And so let me just go back to this slide
here, where it has the questions. These questions are generated to,
again, just get some information about our businesses. So, why did you
locate your business in Cupertino? Who are your primary
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Speaker 3 (Quinlan Conf Room): Customers, how many employees do you
currently have in Cupertino? What challenges or concerns do you face
operating in the city? Are you aware of any city pro… are you aware of
city programs such as Shop Local promotions, business trainings,
workshops, or mentoring? Are you interested in learning more?
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Speaker 3 (Quinlan Conf Room): Are there any recent industry changes or
trends impacting your business in Cupertino?
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Speaker 3 (Quinlan Conf Room): You rent or own your space, rent, where
does your lease expire? And would you like information about available
spaces in Cupertino? And then any specific issues or opportunities you
think the city can help you with, what can we do to help your business,
better succeed in the city?
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Speaker 3 (Quinlan Conf Room): And again, you know, when we're going out
there, meeting with businesses, we're asking these types of questions,
but this now gives us a tool to have a document that we can then get
information, store it, and actually get some data, and look at that, you
know, let's say from a year from now, or at the end of the year, and see
how we can develop programs and services that
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Speaker 3 (Quinlan Conf Room): Best fit the needs of what the business
community's looking for.
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Speaker 3 (Quinlan Conf Room): Up right there, I do see a hand online.
Councilmember Wong.
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Speaker 3 (Quinlan Conf Room): You would like to ask your question?
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Councilmember R "Ray" Wang: I do, I actually was trying to figure out how
we could actually simplify data collection. I was hoping that this would
be a digital form, or, like, something in SurveyMonkey that someone could
easily add, so you can collect those questions very quickly. And that
way, all we would have to do is open up a QR code.
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Councilmember R "Ray" Wang: sit there with an iPad, do it with them, and
answer the questions, or whoever's doing it, so that you save a lot of
time on the collection side. So, I think the questions are great, I think
they're good questions, I just think that it might be a way to save time
to do the data collection, so that people can just actually get to a
website and connect from there.
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Speaker 3 (Quinlan Conf Room): Great idea, we can most certainly do that.
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Selina Kaing: Is there any other sort of questions or, discussion points
from committee… the committee members in the room? I can't see hands.
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Speaker 3 (Quinlan Conf Room): Okay, we do have 5 questions, 5 hands
raised here, and…
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Selina Kaing: Okay, perfect.
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Speaker 9 (Quinlan Conf Room): So, we just go in order, perhaps?
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Speaker 9 (Quinlan Conf Room): Yeah, I, wanted… my feedback would be that
I think this is great. I would very much prefer this to be my first
touchpoint with a business than, did you know that you weren't paying
taxes and we're here to ask you about them? And so, you know, I think for
me personally, at least.
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Speaker 9 (Quinlan Conf Room): I would actually, for all the businesses
I'm assigned to on the business license amnesty Program, I would also
want to do the business outreach Survey first.
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Speaker 9 (Quinlan Conf Room): Because I just, you know, I think it's
really hard to go into a business, just tell them they haven't paid
taxes. I think that that is not the dynamic we should have with our
businesses, and I think we should show them and care about them. And so,
you know, for me personally, I like the survey, and I would implement it
more broadly.
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Speaker 5 (Quinlan Conf Room): Let's… go ahead.
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Speaker 5 (Quinlan Conf Room): I have two questions. One is,
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Speaker 5 (Quinlan Conf Room): Are we going to be assigned a set of
businesses to… for this outreach, or how does the actual mechanics work
for this outreach? Yeah, that's a great question.
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Speaker 3 (Quinlan Conf Room): question. I think for the committee, what…
and this is obviously something that
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Speaker 3 (Quinlan Conf Room): can be discussed during this meeting, but
I think you have your relationships, you know the businesses here in the
community, I think it's best to start with the businesses you have
relationships with.
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Speaker 3 (Quinlan Conf Room): And then, if there's further assistance
needed from staff as far as identifying businesses, I can definitely do
that. But I think just using your network and reaching out to businesses
that you already have a relationship with is probably the best way to go
for this initiative.
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Speaker 5 (Quinlan Conf Room): And the second question is, on the item
number 3 over there, is there a list of… is there a website within the
Cupertino City where we publish the list of,
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Speaker 5 (Quinlan Conf Room): Promotions for local businesses? Yes.
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Speaker 3 (Quinlan Conf Room): We do have, and I can share that after the
meeting, we do have on the Economic Development webpage a Shop Local
button, as an example. That button will show you the various Shop Local
initiatives that we have in the city, and that's actually one of the
items we'll be discussing, I think, the next item on this
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Speaker 3 (Quinlan Conf Room): for this meeting, which is our upcoming
shop global campaign for the summer that relates to,
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Speaker 3 (Quinlan Conf Room): the World Cup, and July 4th. So, yes, we
have that. We also have our Business Resource Hub, which is a new hub
that was launched late.
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Speaker 3 (Quinlan Conf Room): last year around Small Business Saturday
in November. This is an item that will come for the committee at the next
meeting in April to get more information on that. So yes, we have
resources available, we have information such as Stop Local, all on our
website, and
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Speaker 3 (Quinlan Conf Room): I can make sure that the committee members
are all familiar with it, so that way you have all the tools necessary to
go out and engage with businesses. Yeah, that's what we need everything
to know where Cooper, you know.
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00:49:01.960 --> 00:49:03.790
Speaker 6 (Quinlan Conf Room): begins and ends.
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Speaker 6 (Quinlan Conf Room): Turn to this slide.
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Speaker 6 (Quinlan Conf Room): It's… it's… It's hard to tell.
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Speaker 6 (Quinlan Conf Room): Can help with that.
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Speaker 7 (Quinlan Conf Room): Thank you, yeah. I looked at the question,
they looked fine to me, but I just wanted to make sure that the city has
vetted them for privacy reasons.
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Speaker 7 (Quinlan Conf Room): That's one. I want to make sure we can
take off with that, and actually, I would think that both are going hand-
in-hand, and I love the suggestion of the QR code, because it should be
part of the Amnesty
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Speaker 7 (Quinlan Conf Room): card, where they are also able to put the
feedback in it, and I think both goes hand in hand. That's my sense, but
I want to make sure that these questions are vetted. I don't want to be
saying, this is… it goes against privacy and all of that.
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Speaker 7 (Quinlan Conf Room): not HIPAA law, but privacy itself.
Especially the least aromatic.
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Speaker 8 (Quinlan Conf Room): Okay, well, maybe it's because I've been…
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Speaker 6 (Quinlan Conf Room): Eat up so frequently.
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Speaker 6 (Quinlan Conf Room): But whenever I have a… Questionnaire.
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Speaker 6 (Quinlan Conf Room): I now want to go… What is this…
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Speaker 6 (Quinlan Conf Room): What is this doing to me?
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Speaker 6 (Quinlan Conf Room): Is this just a… is this just…
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Speaker 6 (Quinlan Conf Room): Almost all the questionnaires I get,
really, they don't care about my answers. They want my ad. They want my…
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Speaker 6 (Quinlan Conf Room): You know, my contact information so they
can get me for other stuff, like… So…
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Speaker 6 (Quinlan Conf Room): I need to be able to tell them what this
doesn't do.
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Speaker 6 (Quinlan Conf Room): Yeah, that's true. It does.
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Speaker 3 (Quinlan Conf Room): the spamming, for example, I know that
comes to mind. Yeah, we will… we can ensure online in the form that
there's some kind of language that brings confidence to businesses that
we're not going to be using this information in a negative way.
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Speaker 6 (Quinlan Conf Room): for some religious culture.
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Speaker 3 (Quinlan Conf Room): It's really just intended to provide
feedback so that way we can develop programs that support the community.
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Speaker 3 (Quinlan Conf Room): And you can make sure we outline. That's
how I… why should I answer these questions?
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Speaker 8 (Quinlan Conf Room): To the task for the ribbon? Like, the
third one and the fourth one?
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Speaker 8 (Quinlan Conf Room): Question? Yeah, no, we have the
information. Business name, business contact?
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Speaker 3 (Quinlan Conf Room): Oh, yes, top part of the form is business
name, business contact, business address, phone, email, date, when this
form is completed, and what's completed by will be the individual, like
myself, if I'm going out there, my name, so that way we know who has
engaged with that business.
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Speaker 5 (Quinlan Conf Room): I think, what Councilmember Wang said, I
think that's very important for data collection, having electronic form
rather than going with a paper form. I think that should be a primary
criteria.
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Speaker 5 (Quinlan Conf Room): Before we go out.
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Speaker 5 (Quinlan Conf Room): Yeah, so I think, with that feedback,
that's a great… Yes, we can…
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Speaker 3 (Quinlan Conf Room): digitize the information online, and have
a QR code, and…
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Speaker 3 (Quinlan Conf Room): Make sure it's easy and accessible. And
there's flexibility, right, to complete it, so you can do that.
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Speaker 3 (Quinlan Conf Room): Any other feedback? Any other questions?
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Speaker 3 (Quinlan Conf Room): Vice Chair, it doesn't appear like there's
any more questions.
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Selina Kaing: Thank you.
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Selina Kaing: Is there any public comment on item number 2?
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Speaker 2 (Quinlan Conf Room): We have no speakers, Vice Chair.
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Selina Kaing: Thank you. Let's go ahead. I'd like to ask if there's a
motion to approve EDC outreach to the local businesses to collect
feedback using the, CBOP questionnaire.
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Selina Kaing: Fair enough.
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Speaker 7 (Quinlan Conf Room): We'd like to motion under timely
amendment.
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Speaker 7 (Quinlan Conf Room): I'd like to make a motion to approve the
EDC outreach to local businesses to collect feedback using Cupertino
Businesses Outreach Program questionnaire for as long as privacy laws and
questions that are going to be asked were vetted in, prior to.
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Speaker 7 (Quinlan Conf Room): And that we include the QR code for
additional, feedback and questionnaires in regards to the business to the
Amnesty Program card.
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Speaker 7 (Quinlan Conf Room): That was a mouthful.
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Selina Kaing: He also.
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Speaker 7 (Quinlan Conf Room): I'll second that. Yeah, okay.
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Selina Kaing: Okay. And you're seconding the amendment, so…
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Selina Kaing: Do we need, sorry, let me just ask, do we need to discuss
only the change?
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Selina Kaing: And not perfect. Let's go ahead.
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Selina Kaing: Perfect. Let's, go ahead, please, move to a roll call vote.
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Speaker 2 (Quinlan Conf Room): Sure. Committee Member Asawa?
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Speaker 1 (Quinlan Conf Room): Yes, with dumb angry.
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Speaker 8 (Quinlan Conf Room): City Member Bono? Aye.
405
00:54:01.360 --> 00:54:03.069
Speaker 2 (Quinlan Conf Room): Okay, Member Carter? Yes.
406
00:54:03.630 --> 00:54:07.179
Speaker 2 (Quinlan Conf Room): Committee Member Donkey? Yes, with the
amendment.
407
00:54:07.820 --> 00:54:10.209
Speaker 2 (Quinlan Conf Room): Committee member Soltram? Yes.
408
00:54:11.060 --> 00:54:12.620
Speaker 2 (Quinlan Conf Room): Councilmember Wong?
409
00:54:13.260 --> 00:54:13.860
Councilmember R "Ray" Wang: Aye.
410
00:54:15.590 --> 00:54:18.240
Speaker 2 (Quinlan Conf Room): Committee Member Yip is absent. Vice Chair
K?
411
00:54:18.460 --> 00:54:19.230
Selina Kaing: Aye.
412
00:54:20.480 --> 00:54:23.420
Speaker 2 (Quinlan Conf Room): Chairman is absent, the motion carries
unanimously.
413
00:54:24.850 --> 00:54:26.419
Councilmember R "Ray" Wang: Point of order,
414
00:54:26.720 --> 00:54:32.890
Councilmember R "Ray" Wang: If I leave the meeting, do we still have
quorum? I want to make sure it's 3.30 here in, Pune, India, so…
415
00:54:34.510 --> 00:54:35.870
Speaker 3 (Quinlan Conf Room): Yes, we do have quorum.
416
00:54:35.870 --> 00:54:36.550
Selina Kaing: Yeah.
417
00:54:37.050 --> 00:54:43.100
Councilmember R "Ray" Wang: Okay, cool. So… I'm holding out. I'm holding
out as long as I can, so…
418
00:54:43.850 --> 00:54:49.430
Selina Kaing: Councilmember Wong, please just let us know, and we'll make
sure that the record reflects that.
419
00:54:50.310 --> 00:54:51.080
Councilmember R "Ray" Wang: Okay, thank you.
420
00:54:52.830 --> 00:55:00.860
Selina Kaing: Let's, let me just head back to the, just to the agenda
here, too, as well. I apologize, I sort of lost my place on here.
421
00:55:01.590 --> 00:55:04.190
Selina Kaing: We are on number… 3.
422
00:55:04.190 --> 00:55:04.730
Speaker 3 (Quinlan Conf Room): Sweet.
423
00:55:04.890 --> 00:55:06.379
Selina Kaing: Yes, so thank you.
424
00:55:06.790 --> 00:55:16.089
Selina Kaing: Item number 3 concerns the Cupertino Summer of Celebrations
Shop Loco campaigns. I'd like to open the floor up for, for discussion,
please.
425
00:55:16.640 --> 00:55:17.680
Selina Kaing: On this item.
426
00:55:19.280 --> 00:55:20.140
Speaker 3 (Quinlan Conf Room): Sure.
427
00:55:24.100 --> 00:55:27.479
Speaker 3 (Quinlan Conf Room): Our approach for this, try to go quickly.
428
00:55:34.910 --> 00:55:42.139
Speaker 3 (Quinlan Conf Room): So, as we've discussed in previous
meetings, the People World Cup will be happening in June.
429
00:55:42.310 --> 00:55:44.680
Speaker 3 (Quinlan Conf Room): And then we have July 4th.
430
00:55:44.860 --> 00:55:57.439
Speaker 3 (Quinlan Conf Room): July 4th celebrations in July. So there's
a great opportunity for us to celebrate Shop Local during that time
frame, and this is the program that I wanted to bring before the EDC.
431
00:55:58.110 --> 00:56:07.209
Speaker 3 (Quinlan Conf Room): So, we will be having a Summer of
Celebration Shop Local campaign. This will be a one-month campaign from
June 13th to July 13th.
432
00:56:07.220 --> 00:56:22.760
Speaker 3 (Quinlan Conf Room): June 13 being that's when the FIFA matches
kick off here in the Bay Area, so the timing is all connected to those,
to that, to that upcoming event. We will have a registration deadline,
for businesses to sign up for this campaign. We're setting it
433
00:56:22.760 --> 00:56:28.780
Speaker 3 (Quinlan Conf Room): to May 15th to allow for enough
opportunity for businesses to sign up.
434
00:56:28.960 --> 00:56:40.099
Speaker 3 (Quinlan Conf Room): Eligibility requirements to participate in
Shop Local Campaign for the City is we must have a physical location in
the city, must opt for some sort of promotion or special within
435
00:56:40.100 --> 00:56:50.709
Speaker 3 (Quinlan Conf Room): During that time frame, we're looking at
dine-in establishments, right? We want to create that buzz and also
generate the local sales tax here within the city during these kind of
campaigns.
436
00:56:50.860 --> 00:57:04.249
Speaker 3 (Quinlan Conf Room): And one of the requirements of our shop-
level campaigns that we've been operating here throughout the city for
many years is having a valid Cupertino business license, and hence why
the business embassy program makes a lot of sense.
437
00:57:04.310 --> 00:57:23.720
Speaker 3 (Quinlan Conf Room): the council member had mentioned the dine-
out from last year, where we did learn that businesses, were not always
in good standing, and so they couldn't participate in the campaign. So
I'm very excited for this campaign that's coming up this summer, because
I do feel very confident that we're going to have a strong turnout of
businesses that are going to participate.
438
00:57:24.110 --> 00:57:28.060
Speaker 3 (Quinlan Conf Room): So that's the campaign from an overview
perspective.
439
00:57:28.650 --> 00:57:46.360
Speaker 3 (Quinlan Conf Room): Recommended action and next step is for
EDC to approve outreach to local eateries, so this could all be part of
your outreach campaign as it relates to CBOP, the Continue Business
Outreach Program, as it relates to business amnesty, as well as providing
some of these carrots again, right, with opportunities to promote your
business here in the city.
440
00:57:46.500 --> 00:58:00.769
Speaker 3 (Quinlan Conf Room): So, improving outreach to local eateries
and encouraging participation in the Summer of Celebration Shop Local
campaign, to establish a subcommittee to develop ideas for marketing
Cupertino before and during the campaign.
441
00:58:01.080 --> 00:58:14.119
Speaker 3 (Quinlan Conf Room): with a focus on encouraging out-of-town
visitors to shop, dine, and stay at local hotels, and direct the
subcommittee to provide an update at the next regular EDC meeting on
April 30th.
442
00:58:14.260 --> 00:58:22.709
Speaker 3 (Quinlan Conf Room): And then, with those two recommended
actions, then staff will make flyers available for EC members to begin
outreach during the registration period.
443
00:58:22.970 --> 00:58:24.999
Speaker 3 (Quinlan Conf Room): So that's kind of the recommended act.
444
00:58:26.050 --> 00:58:31.119
Speaker 3 (Quinlan Conf Room): And with that, I will turn it back to the
Vice Chair, and individuals have questions, I'm happy to…
445
00:58:31.370 --> 00:58:44.270
Selina Kaing: Thank you. And… and as we take questions, too, as we take
questions, too, as well, please, committee members, if you are interested
in serving, on the subcommittee, too, please also indicate that in your…
in both your questions and comments.
446
00:58:44.520 --> 00:58:48.230
Selina Kaing: Daniel, I'll hand it back to you to kind of call on folks
in the room, please.
447
00:58:49.450 --> 00:58:56.570
Speaker 7 (Quinlan Conf Room): I… I personally believe… this is Claudio
Bono speaking, personally believe… I mean, I've lived 15 years in Miami.
448
00:58:56.780 --> 00:59:08.630
Speaker 7 (Quinlan Conf Room): Miami has such a program that it's called
Miami Spice that is very well known, and they do have a three-course
program for $35.
449
00:59:08.850 --> 00:59:24.359
Speaker 7 (Quinlan Conf Room): This is not, obviously, to offer the best
of the best at the super-duper rate. It allows residents from Cupertino
and people from outside of Cupertino, if we kind of change the title and
call it Cupertino Flavor.
450
00:59:24.390 --> 00:59:38.819
Speaker 7 (Quinlan Conf Room): That would work a little bit better,
because it's an opportunity for any and all restaurant to showcase what
they have at the very limited price to engage residents to go, but of
course, it will go with the
451
00:59:38.820 --> 00:59:45.290
Speaker 7 (Quinlan Conf Room): The bite-sized type of whatever the
businesses may want to do.
452
00:59:45.290 --> 00:59:53.170
Speaker 7 (Quinlan Conf Room): This is something that has been, and still
is very successful in Miami, per se. We could do it right here.
453
00:59:53.230 --> 01:00:07.359
Speaker 7 (Quinlan Conf Room): It would probably entice more people if we
go towards kind of the same program, and say, and approach Pineapple
Thai, Alexander, BJ's, and say, hey, do you want to showcase your menu
for anyone interested?
454
01:00:07.360 --> 01:00:18.950
Speaker 7 (Quinlan Conf Room): And that would create incremental
incidental revenue for any and all eateries in Cupertino, so that they
can showcase at the very limited price
455
01:00:18.970 --> 01:00:23.929
Speaker 7 (Quinlan Conf Room): what it sells. Now, it can do two things.
People can just come for that specific
456
01:00:24.060 --> 01:00:39.419
Speaker 7 (Quinlan Conf Room): amount, and menu that would be preset for
by them, and… and at the same time, they can have ad hoc menus. Then we
would need, again, to unify all the businesses that are participating
under that.
457
01:00:39.420 --> 01:00:44.830
Speaker 7 (Quinlan Conf Room): Through a specific logo or program, and
opening a
458
01:00:44.830 --> 01:01:02.159
Speaker 7 (Quinlan Conf Room): again, I just came up with a Cupertino
flavor, and you put the list of restaurants interested in participating
in that, and at the end, the benefit is just them, but also offers the
rest of the world, or anyone else, to go into those Cupertino eateries
and provide that small amount
459
01:01:02.230 --> 01:01:06.360
Speaker 7 (Quinlan Conf Room): And maybe more, but at least you get an
opportunity to taste.
460
01:01:06.785 --> 01:01:21.255
Speaker 3 (Quinlan Conf Room): I think I understand your comment. Instead
of focusing on the deals and special aspect of the campaign, kind of open
it up to restaurants so they can showcase kind of their menu, and if
they're offering deals and specials, fantastic, but we have a vehicle
where businesses
461
01:01:21.485 --> 01:01:28.195
Speaker 3 (Quinlan Conf Room): can have a way to market themselves and
what they have to offer as a business in general. Is that kind of what
I'm understanding? It is.
462
01:01:28.195 --> 01:01:45.444
Speaker 7 (Quinlan Conf Room): But with maybe the opportunity here to
say, we have a once-in-a-lifetime opportunity to showcase your business,
but then you may want to rethink of a set price for a set menu that you
want to display, or to showcase your business, so people can come and pay
for it.
463
01:01:45.445 --> 01:02:05.195
Speaker 7 (Quinlan Conf Room): not having to, for example, you go to
Alexander, you pay $35, but you have the little buy thing, but then it
gives them the opportunity to, whoever goes there, to see their full
menu. If they want to eat something else, great, or if they want to stay
with that specific menu to entice them to come in, then that's where the
sale goes, and they basically are
464
01:02:05.205 --> 01:02:21.424
Speaker 7 (Quinlan Conf Room): showcasing everywhere what they can do,
and I'm just saying their name, their price, but opportunity to have more
events. You know, I think it's a great enticement way to introduce that
segue to this specific program to resident and
465
01:02:21.425 --> 01:02:25.894
Speaker 7 (Quinlan Conf Room): of Fresno. It actually might help the
restaurant to come up with.
466
01:02:27.220 --> 01:02:30.880
Speaker 6 (Quinlan Conf Room): a new… a new venue for that. Yeah, yeah.
467
01:02:31.630 --> 01:02:32.589
Speaker 8 (Quinlan Conf Room): I think I seconded.
468
01:02:32.590 --> 01:02:33.180
Selina Kaing: Should we look…
469
01:02:33.740 --> 01:02:39.980
Selina Kaing: Sorry, I apologize. Could we just go back one slide,
Daniel, just so that it's up… so it's up for everyone to kind of see the…
470
01:02:40.520 --> 01:02:42.110
Selina Kaing: the requirements. Thank you.
471
01:02:45.780 --> 01:02:57.160
Speaker 7 (Quinlan Conf Room): And so we could create a Cupertino flavor
from June 13 to July 13, have a list of all the restaurants. All the
restaurants would have, the same as what we did for Super Bowl, have that
specific
472
01:02:57.160 --> 01:03:08.960
Speaker 7 (Quinlan Conf Room): what's it called that we have? The placard
that we… I forgot how you… Postcard? Postcard… no, posters in front of
their restaurant. We could have that QR code which shows all the lists of
all the restaurants.
473
01:03:08.960 --> 01:03:19.970
Speaker 7 (Quinlan Conf Room): and gives them an incentive to sell to
anyone and everybody, and come up with a program that would literally
make the driver here compared to other cities, because no one else has
them. Yeah, and…
474
01:03:19.975 --> 01:03:39.984
Speaker 3 (Quinlan Conf Room): And I think, you know, the goal is to come
back, right, at the next meeting in April and have a continued discussion
on this item, but to your point, the goal is to continue to do that for
this summer campaign, to have posters, to have QR codes, to ensure that
there's a place where people can go and see all the different amenities
that we have to offer as far as restaurants and deals and specials and
475
01:03:39.985 --> 01:03:42.255
Speaker 3 (Quinlan Conf Room): All of that, so we will definitely do
that.
476
01:03:42.265 --> 01:03:45.594
Speaker 3 (Quinlan Conf Room): But at the same time, the points have been
random.
477
01:03:46.175 --> 01:03:47.234
Speaker 3 (Quinlan Conf Room): No problem.
478
01:03:49.190 --> 01:03:59.400
Speaker 8 (Quinlan Conf Room): Couple of points. Yeah, instead of here, I
say the shopkeeper, you know. Instead of calling shop local, let's call
it Kupertino, because local is very specific to the area.
479
01:03:59.690 --> 01:04:13.990
Speaker 8 (Quinlan Conf Room): So… and the second question, like, I
attended a… I was in SF when I attended, like, for all the fitness
centers, they have combined that you buy a pass for a week and you can
try one little class in every other, or something like that.
480
01:04:14.050 --> 01:04:21.379
Speaker 8 (Quinlan Conf Room): So, again, can somebody buy a $100 card, a
$200 card? It lets you eat at 5 restaurants.
481
01:04:21.530 --> 01:04:26.369
Speaker 8 (Quinlan Conf Room): With a special man, or something, so you
kind of have an incentive to buy bulk.
482
01:04:26.660 --> 01:04:31.360
Speaker 8 (Quinlan Conf Room): And then try out 5, or 3, or whatever,
like, $100, 3 restaurants.
483
01:04:31.650 --> 01:04:33.430
Speaker 8 (Quinlan Conf Room): Special Mendels.
484
01:04:33.680 --> 01:04:34.649
Speaker 8 (Quinlan Conf Room): It kind of.
485
01:04:34.910 --> 01:04:42.120
Speaker 8 (Quinlan Conf Room): People sometimes find it easier to spend
$100 than $35. Yeah, it's strange between them.
486
01:04:42.420 --> 01:04:43.330
Speaker 8 (Quinlan Conf Room): Of course.
487
01:04:44.140 --> 01:04:46.710
Speaker 3 (Quinlan Conf Room): I see we have Councilmember Wong with a
hand raised.
488
01:04:48.790 --> 01:05:03.450
Councilmember R "Ray" Wang: No, I think it's a great idea. I think common
branding's important. Having been to the Miami Spice event many times, I
would say what works there is because they have a lunch menu, they have a
dinner pricing, a lunch pricing, but I think what's more difficult here
is we're mixing shops.
489
01:05:03.450 --> 01:05:27.420
Councilmember R "Ray" Wang: Right, we've got Boba shops, which have
different price points, and we've got, we've got places that serve
family-style meals, that don't do appetizers and three-course meals mixed
into this. So I think what we have right now, Claudio, I mean, the
marketing team's gonna figure it out, but just for everyone to know,
they're gonna come in at different price points, and right now, it's
probably better for them to figure out how to do it, but at least have
the common branding to get us started. And then, like, over time, it took
Miami Spice.
490
01:05:27.420 --> 01:05:44.830
Councilmember R "Ray" Wang: like, about 5 years for everybody to get to
that agreement on price points, and of course, our price points are a
little bit different as well, so it's gonna depend on what the restaurant
is. Just something to think about, but I think this is a great idea, and
I would say let's just get this marketing committee started. Sounds like
everyone in the room has an amazing idea, some amazing ideas to share.
491
01:05:48.900 --> 01:05:49.550
Speaker 1 (Quinlan Conf Room): See?
492
01:05:50.860 --> 01:05:54.470
Speaker 6 (Quinlan Conf Room): Okay, I'm the second last bullet, the
compliance.
493
01:05:55.880 --> 01:05:57.470
Speaker 6 (Quinlan Conf Room): the timing.
494
01:05:57.860 --> 01:06:04.539
Speaker 6 (Quinlan Conf Room): you can't… I mean, if you pop the
compliance after the 30-day period is over.
495
01:06:05.060 --> 01:06:10.709
Speaker 6 (Quinlan Conf Room): that's gonna be very frustrating to
people. So I'm saying it's a timing issue of when you…
496
01:06:11.690 --> 01:06:16.070
Speaker 6 (Quinlan Conf Room): Yeah. This is a carrot. Yeah, so.
497
01:06:17.430 --> 01:06:23.369
Speaker 3 (Quinlan Conf Room): Well, what has happened in the past is we
always set a registration deadline, but we do extend it.
498
01:06:23.520 --> 01:06:31.980
Speaker 3 (Quinlan Conf Room): Because we know businesses are busy, and
they don't always have the time to register. We will have multiple months
to conduct outreach for businesses.
499
01:06:32.100 --> 01:06:45.639
Speaker 3 (Quinlan Conf Room): for this campaign, but I do anticipate
that we will extend the deadline, just as common practice, to give
businesses an opportunity to sign up, and that extension will go past the
60-day amnesty.
500
01:06:45.645 --> 01:06:52.354
Speaker 6 (Quinlan Conf Room): It'd be nice, you know, like, like, oh,
wow, now I have… yeah, definitely want to get the license, you know,
because blah blah blah blah.
501
01:06:52.625 --> 01:06:54.495
Speaker 6 (Quinlan Conf Room): And you go like, oh, too late.
502
01:06:55.045 --> 01:06:55.945
Speaker 6 (Quinlan Conf Room): Here.
503
01:06:55.950 --> 01:06:58.999
Speaker 3 (Quinlan Conf Room): They'll have an opportunity to get into
compliance, and also…
504
01:07:02.880 --> 01:07:13.749
Speaker 5 (Quinlan Conf Room): Another idea which is, which has a lot of
effort involved is, what about a Cupertino food fair that can attract not
only people within the city.
505
01:07:13.910 --> 01:07:17.950
Speaker 5 (Quinlan Conf Room): But outside the city also come and sort
of,
506
01:07:18.150 --> 01:07:25.960
Speaker 5 (Quinlan Conf Room): participate in testing out the… trying out
all the local foods in Cupertino.
507
01:07:26.490 --> 01:07:28.530
Speaker 5 (Quinlan Conf Room): Question again, sir.
508
01:07:29.420 --> 01:07:34.750
Speaker 5 (Quinlan Conf Room): having a Cupertino food fair, right, where
the local businesses set up
509
01:07:35.150 --> 01:07:39.100
Speaker 5 (Quinlan Conf Room): Samples of what they have to offer.
510
01:07:39.650 --> 01:07:49.190
Speaker 5 (Quinlan Conf Room): And people from anywhere can come and try
out the food. In our parks, or in one of our parks, right? What is the
popular park?
511
01:07:49.380 --> 01:07:51.609
Speaker 5 (Quinlan Conf Room): We have… Do you have many?
512
01:07:51.610 --> 01:08:07.849
Speaker 3 (Quinlan Conf Room): Yeah, I mean, I think to your point,
right, it's about creating activations, what you're talking about, and
creating clusters for businesses to have the opportunity to do that.
Right now, I know Parks and Rec does a variety of different things that
brings businesses kind of out to engage local residents.
513
01:08:07.850 --> 01:08:12.849
Speaker 3 (Quinlan Conf Room): But at the same time, I think there is an
opportunity, perhaps, to do that, as it relates to economic development,
so…
514
01:08:12.850 --> 01:08:19.089
Speaker 3 (Quinlan Conf Room): something that, I'll take note of and, you
know, at the proper time, can definitely discuss that for the committee.
515
01:08:20.620 --> 01:08:38.430
Selina Kaing: Thank you, and I'll just, just kind of quickly, again, sort
of reiterate, right? So, I think the discussion point here on the agenda
is actually about this particular celebration, and again, as both
Councilmember Wong pointed out, there will be opportunities as part of
the subcommittee to continue to refine, develop ideas, too, as well, and
I think, you know, if there are
516
01:08:38.430 --> 01:08:49.699
Selina Kaing: if there are, suggestions around format or things like
that, I think that would be appropriate for a subcommittee to bring some
of those points forward. Just want to be sure that we continue to remain.
517
01:08:50.029 --> 01:08:52.040
Selina Kaing: Focus on this particular agenda item.
518
01:08:52.569 --> 01:08:55.090
Selina Kaing: Any other comments from the committee members in the room?
519
01:08:58.370 --> 01:09:16.259
Speaker 3 (Quinlan Conf Room): like, none. And to establish a
subcommittee, we just cannot exceed four members. If we do have 5, it
will constitute a quorum. So, up to four. We have another item where
there'll be establishment of a sub… two more items where a committee
could be established, so…
520
01:09:16.310 --> 01:09:25.850
Speaker 3 (Quinlan Conf Room): you're not limited to just one committee
to participate in. You can participate more than one, so just know that
as, decide if…
521
01:09:25.854 --> 01:09:30.384
Speaker 7 (Quinlan Conf Room): we're going to that point, do we need to
put a motion for 3.1 here, or no?
522
01:09:31.564 --> 01:09:39.024
Speaker 7 (Quinlan Conf Room): Motion for… to approve the EDC outreach?
Oh, yes. Two… Okay. It's a motion.
523
01:09:39.024 --> 01:09:43.654
Speaker 9 (Quinlan Conf Room): Before we make the motion, can I clarify,
you know, we are discussing a lot about
524
01:09:43.794 --> 01:09:47.394
Speaker 9 (Quinlan Conf Room): restaurants right now, but the motion in
3.2
525
01:09:47.664 --> 01:10:06.624
Speaker 9 (Quinlan Conf Room): specifically mentioned shop, dine, and
stay at local hotels, and I want to make sure that we don't run into any,
you know, conflict as we did last time with the collateral only
discussing restaurants, but hotels feeling left out. So, are we… should
we just remove the hotels, or is this actually focusing on more than just
restaurants?
526
01:10:06.674 --> 01:10:08.254
Speaker 9 (Quinlan Conf Room): It's the latter. Okay.
527
01:10:08.255 --> 01:10:23.104
Speaker 3 (Quinlan Conf Room): this is really to focus on how we can
market the city and all of our assets, right, to create a great
experience and an opportunity to raise revenue during this campaign
period. So it's not just restaurants. Okay.
528
01:10:23.400 --> 01:10:25.830
Speaker 9 (Quinlan Conf Room): then I'm happy to move the staff
recommendation.
529
01:10:26.290 --> 01:10:26.999
Speaker 2 (Quinlan Conf Room): So, before we go.
530
01:10:27.000 --> 01:10:29.830
Speaker 1 (Quinlan Conf Room): to a motion. Can we go to public comment,
Vice Chair?
531
01:10:29.960 --> 01:10:35.550
Selina Kaing: Yes, sorry, so again, please, let's move to… let's move to
public, let's move to public comments.
532
01:10:36.500 --> 01:10:39.230
Speaker 2 (Quinlan Conf Room): We have no speakers mentioned.
533
01:10:39.920 --> 01:10:43.829
Selina Kaing: Perfect, thank you. So, I will entertain a motion.
534
01:10:44.130 --> 01:10:47.430
Selina Kaing: for the Cupertino Summer Celebration Shop Loco campaigns.
535
01:10:48.970 --> 01:10:50.569
Quinlan Conf Room: I'll move the staff recommendation.
536
01:10:51.910 --> 01:10:52.810
Selina Kaing: Second.
537
01:10:55.560 --> 01:10:57.369
Selina Kaing: Let's move towards a roll call vote, please.
538
01:10:58.460 --> 01:10:59.950
Speaker 2 (Quinlan Conf Room): City Member Osawa?
539
01:11:02.750 --> 01:11:04.849
Speaker 2 (Quinlan Conf Room): Committee Member Bono? Aye.
540
01:11:05.760 --> 01:11:08.190
Speaker 2 (Quinlan Conf Room): Committee Member Carter? Yes.
541
01:11:09.010 --> 01:11:11.300
Speaker 2 (Quinlan Conf Room): Committee member Dorothy? Yes.
542
01:11:11.800 --> 01:11:14.340
Speaker 2 (Quinlan Conf Room): City Member Casolshram? Yes.
543
01:11:15.390 --> 01:11:16.950
Speaker 2 (Quinlan Conf Room): Councilmember Wong?
544
01:11:17.590 --> 01:11:18.230
Councilmember R "Ray" Wang: Aye.
545
01:11:19.860 --> 01:11:22.610
Speaker 2 (Quinlan Conf Room): Committee Member Yip is absent. Vice Chair
K?
546
01:11:22.610 --> 01:11:23.300
Selina Kaing: Aye.
547
01:11:24.550 --> 01:11:27.569
Speaker 2 (Quinlan Conf Room): Chair Lynn is absent, the motion carries
unanimously.
548
01:11:29.280 --> 01:11:39.920
Selina Kaing: Thank you. Let's go ahead and move forward to, item 4 on
the agenda, which is, city event sponsorships through public-private
partnerships.
549
01:11:40.060 --> 01:11:43.450
Speaker 3 (Quinlan Conf Room): We still need to establish a subcommittee
for item 3.
550
01:11:46.270 --> 01:11:52.749
Speaker 3 (Quinlan Conf Room): So perhaps if there is interest from four
members, or the committee would like to
551
01:11:53.320 --> 01:11:58.949
Speaker 3 (Quinlan Conf Room): try to find four members to serve on this
subcommittee. That, I think, will be the goal for the second motion.
552
01:12:00.750 --> 01:12:05.489
Speaker 6 (Quinlan Conf Room): The traditional… the people that don't
come to the meetings get put into the subcommittees?
553
01:12:08.920 --> 01:12:09.640
Speaker 6 (Quinlan Conf Room): It's…
554
01:12:12.190 --> 01:12:17.589
Speaker 7 (Quinlan Conf Room): For accuracy purposes, so you said maximum
4, or can it be 3?
555
01:12:18.070 --> 01:12:19.780
Speaker 3 (Quinlan Conf Room): It'd be up to 4. Up to.
556
01:12:19.780 --> 01:12:23.479
Speaker 7 (Quinlan Conf Room): Okay, so that every committee members here
understand.
557
01:12:26.270 --> 01:12:27.820
Speaker 7 (Quinlan Conf Room): I don't mind being in it.
558
01:12:30.500 --> 01:12:31.040
Speaker 7 (Quinlan Conf Room): Bye.
559
01:12:31.320 --> 01:12:38.799
Councilmember R "Ray" Wang: I'm gonna be… I'm gonna push… I'd like to be
on the other committee, so I'm not pushing to be on this one, so if that
makes anything, that helps, so…
560
01:12:41.420 --> 01:12:44.360
Councilmember R "Ray" Wang: To be clear, I want to be on the, Item 4
committee, so…
561
01:12:46.460 --> 01:12:51.539
Councilmember R "Ray" Wang: But if everybody wants to do it, then I can
step out and just be a volunteer. Happy, happy to give that up.
562
01:12:53.200 --> 01:12:55.329
Speaker 5 (Quinlan Conf Room): I can be on this symptom.
563
01:12:59.660 --> 01:13:05.469
Selina Kaing: Right, so that was Committee Member Bono, Committee Member
Dante, right? And… is there anyone else?
564
01:13:07.870 --> 01:13:08.810
Speaker 5 (Quinlan Conf Room): instances?
565
01:13:09.260 --> 01:13:10.020
Selina Kaing: Alright.
566
01:13:10.600 --> 01:13:13.150
Quinlan Conf Room: Yeah, I don't think I have the background.
567
01:13:14.680 --> 01:13:15.590
Selina Kaing: Okay.
568
01:13:18.340 --> 01:13:21.959
Selina Kaing: I think, so I think we'll note those names down, Daniel.
569
01:13:22.510 --> 01:13:24.450
Quinlan Conf Room: Yeah, so we just need a motion now.
570
01:13:26.900 --> 01:13:32.430
Councilmember R "Ray" Wang: Should we also include the folks that aren't
coming, so that they know that those positions are open, or do you want
to do it all at once here?
571
01:13:34.210 --> 01:13:35.210
Quinlan Conf Room: Hmm.
572
01:13:36.540 --> 01:13:39.530
Selina Kaing: I would… that's a good… that's… that's a good point.
573
01:13:40.410 --> 01:13:42.340
Speaker 3 (Quinlan Conf Room): I think, well…
574
01:13:43.400 --> 01:13:55.240
Speaker 3 (Quinlan Conf Room): Perhaps we can establish the subcommittee,
identify the two members, so that way the meetings can happen between now
and the next meeting, and then when we come back on April 30th, perhaps
we can
575
01:13:55.540 --> 01:13:56.640
Speaker 3 (Quinlan Conf Room): Amend?
576
01:13:56.940 --> 01:13:57.480
Speaker 3 (Quinlan Conf Room): subcommittee.
577
01:13:57.480 --> 01:13:59.250
Councilmember R "Ray" Wang: We can add two more. Yeah.
578
01:13:59.250 --> 01:14:00.589
Selina Kaing: add two more? Yeah, we can do that.
579
01:14:00.590 --> 01:14:01.610
Councilmember R "Ray" Wang: to Tim, Mark.
580
01:14:02.490 --> 01:14:15.220
Speaker 9 (Quinlan Conf Room): of leaving a placeholder. For example, one
of our commission members is a small business owner, and I feel like her
feedback would be very valid in this group. Is it possible to leave,
like, a placeholder? If she is interested, she can join this
subcommittee?
581
01:14:16.640 --> 01:14:19.480
Speaker 7 (Quinlan Conf Room): What we just said is exactly what you
said. But I mean…
582
01:14:19.480 --> 01:14:26.429
Speaker 9 (Quinlan Conf Room): so that she can join it before April 30th.
Oh, I see. And her feedback could be incorporated before then. That's all
I'm wondering.
583
01:14:30.350 --> 01:14:32.539
Selina Kaing: Are there.
584
01:14:32.540 --> 01:14:37.260
Speaker 9 (Quinlan Conf Room): I guess the question is, if someone is
nominated, could they decline if they're not present?
585
01:14:37.750 --> 01:14:40.469
Councilmember R "Ray" Wang: They could always decline, I mean, you can
nominate them.
586
01:14:41.200 --> 01:14:43.590
Speaker 9 (Quinlan Conf Room): Yeah, you could accommodate them for this.
587
01:14:43.730 --> 01:14:48.850
Speaker 9 (Quinlan Conf Room): Okay, I would like to nominate
Commissioner Yip as well for the subcommittee, and she can decline if she
chooses.
588
01:14:50.310 --> 01:14:51.389
Speaker 9 (Quinlan Conf Room): Pretty good idea.
589
01:14:51.550 --> 01:14:52.300
Speaker 9 (Quinlan Conf Room): We have a section.
590
01:14:52.300 --> 01:14:54.630
Selina Kaing: Yeah, any objections to that?
591
01:14:55.450 --> 01:14:56.320
Speaker 6 (Quinlan Conf Room): I say, huh?
592
01:14:56.930 --> 01:14:59.750
Speaker 6 (Quinlan Conf Room): So who… so… Jennifer.
593
01:15:00.000 --> 01:15:01.300
Speaker 6 (Quinlan Conf Room): Thanks for listening.
594
01:15:02.160 --> 01:15:05.630
Speaker 7 (Quinlan Conf Room): I'd like to do it, but it's so long with
the little changes.
595
01:15:06.380 --> 01:15:10.640
Speaker 9 (Quinlan Conf Room): I'll make the motion to nominate
Commissioner Bono.
596
01:15:10.930 --> 01:15:14.750
Speaker 9 (Quinlan Conf Room): I'm sorry, was it Commissioner Dante? Was
on it, and then,
597
01:15:15.150 --> 01:15:18.919
Speaker 9 (Quinlan Conf Room): Was anyone virtually? Okay, Commissioner
Yip.
598
01:15:19.200 --> 01:15:23.059
Speaker 9 (Quinlan Conf Room): Has the option to accept nomination if she
chooses.
599
01:15:23.300 --> 01:15:24.340
Speaker 9 (Quinlan Conf Room): Pretty neat.
600
01:15:24.340 --> 01:15:24.900
Councilmember R "Ray" Wang: coin.
601
01:15:25.380 --> 01:15:26.400
Quinlan Conf Room: subcommittee.
602
01:15:26.710 --> 01:15:27.740
Quinlan Conf Room: I see.
603
01:15:29.520 --> 01:15:37.489
Speaker 7 (Quinlan Conf Room): Just wanted to make sure you understood
Councilmember Wong or declined comment within the motion. Yes. Yes, we're
including that. Thank you.
604
01:15:37.925 --> 01:15:40.585
Speaker 3 (Quinlan Conf Room): And I will, actually, I…
605
01:15:42.590 --> 01:15:49.000
Speaker 3 (Quinlan Conf Room): That commission… that committee member had
a discussion about connecting at this meeting, so I can bring this
alternative.
606
01:15:49.480 --> 01:15:50.759
Selina Kaing: Great, thank you, Dana.
607
01:15:51.250 --> 01:15:52.030
Selina Kaing: Okay.
608
01:15:52.470 --> 01:15:56.119
Selina Kaing: shall we vote?
609
01:15:56.540 --> 01:15:57.570
Selina Kaing: Please.
610
01:15:58.210 --> 01:15:59.649
Speaker 2 (Quinlan Conf Room): Any member of Slava?
611
01:16:02.410 --> 01:16:04.520
Quinlan Conf Room: Mini Member Bono? Aye.
612
01:16:05.090 --> 01:16:06.540
Quinlan Conf Room: Member Carter?
613
01:16:07.430 --> 01:16:09.450
Speaker 2 (Quinlan Conf Room): Committee Member Dorothy? Yes.
614
01:16:09.760 --> 01:16:12.129
Speaker 2 (Quinlan Conf Room): Committee Member Casolsharon? Yes.
615
01:16:12.990 --> 01:16:14.510
Speaker 2 (Quinlan Conf Room): Councilmember Huang?
616
01:16:15.040 --> 01:16:15.640
Councilmember R "Ray" Wang: Aye.
617
01:16:16.780 --> 01:16:19.519
Speaker 2 (Quinlan Conf Room): May Member Yip is absent. Vice Chair Kang?
618
01:16:19.520 --> 01:16:20.290
Selina Kaing: Right.
619
01:16:21.270 --> 01:16:24.110
Speaker 2 (Quinlan Conf Room): Geraldine is absent, the motion carries
unanimously.
620
01:16:25.900 --> 01:16:27.730
Speaker 3 (Quinlan Conf Room): So, item number 4…
621
01:16:28.300 --> 01:16:29.640
Selina Kaing: Okay, yep, sorry.
622
01:16:30.440 --> 01:16:48.420
Selina Kaing: Sorry, was that someone in the room? Okay, so I just want
to… I just want to be sure, just in terms of procedures, too, as well,
before we move on to item number four, so that we don't go through this
around the committee members. So, I think, number one, please let me…
sort of let me finish, like, moving through the motions. So, a couple
things. Once I introduce this next agenda item.
623
01:16:48.840 --> 01:17:07.919
Selina Kaing: as part of the discussion, we should also, before I move to
public comment, please indicate your interest in either volunteering for
that particular subcommittee, so that once we incorporate it into the
motion, we can actually include those names with any caveats around
anyone who is absent and would like to decline.
624
01:17:08.040 --> 01:17:15.100
Selina Kaing: In order to move through this, if that is okay with
everyone, so that we kind of don't go through an additional sort of
motion, potentially.
625
01:17:15.460 --> 01:17:19.539
Selina Kaing: Is this… is this okay with everybody? Okay? Alright.
626
01:17:19.660 --> 01:17:22.170
Selina Kaing: Thank you. Please, please note that on…
627
01:17:22.470 --> 01:17:41.740
Selina Kaing: Ms. Nelson, let's go on to item number 4, which is the city
event sponsorships through public-private partnerships. I'd like to open
the floor again for, for discussion around establishing the subcommittee
to help identify the potential sponsors for City Events in 26, and open
that up to both the, the committee as well as staff members, please.
628
01:17:42.120 --> 01:17:43.800
Selina Kaing: For discussion or comments.
629
01:17:47.510 --> 01:17:49.289
Speaker 3 (Quinlan Conf Room): I have a hand raised, Councilmember Wong.
630
01:17:50.320 --> 01:17:51.669
Councilmember R "Ray" Wang: Thank you.
631
01:17:51.670 --> 01:18:16.529
Councilmember R "Ray" Wang: Yeah, so this is really important because
there's some interesting things that we're planning to do for some events
that sometimes require corporate sponsorships. They follow the city's
corporate sponsorship policy, but it's important to set this up here so
we can actually officially do it and do the outreach. I'll give an
example. For 4th of July, we potentially could put a stage by Creekside
Park to pay for that. It could be, I don't know, T-Mobile, AT&T, Verizon.
632
01:18:16.530 --> 01:18:32.579
Councilmember R "Ray" Wang: San Jose Water. It could be any one of those
things. That would be the mechanism to be able to create that. It'd be
the same thing for FIFA, it could be the same thing for any kind of other
event that we want to do through the city. We haven't formalized that
process, and that's why I think it's a good agenda to put there, Daniel,
so thanks for putting it on there.
633
01:18:35.410 --> 01:18:41.979
Speaker 5 (Quinlan Conf Room): Well, I have a question slash comment. We
had a cybersecurity event
634
01:18:42.230 --> 01:18:50.299
Speaker 5 (Quinlan Conf Room): Last year. And the process of getting
private sponsorships was pretty onerous.
635
01:18:50.500 --> 01:18:55.249
Speaker 5 (Quinlan Conf Room): Right? I mean, they had to… it took almost
one month.
636
01:18:55.770 --> 01:19:05.779
Speaker 5 (Quinlan Conf Room): To get… even if there was a business that
was ready to sponsor, the… there was a lot of hurdles that they had to go
through, and we didn't have enough time.
637
01:19:05.910 --> 01:19:11.570
Speaker 5 (Quinlan Conf Room): to get, private, sponsorship, I mean, for
that event.
638
01:19:11.730 --> 01:19:19.939
Speaker 5 (Quinlan Conf Room): So we didn't have any sponsorship,
actually. We had to use some of the city money, right, for providing some
refreshments for that event.
639
01:19:20.040 --> 01:19:30.660
Speaker 5 (Quinlan Conf Room): So, yeah, this is a really good,
initiative, and also, I think we need to sort of, make our process a
little bit clean.
640
01:19:31.080 --> 01:19:36.889
Speaker 5 (Quinlan Conf Room): To get, private sponsorships. That would
be my comment. Yeah, I…
641
01:19:37.280 --> 01:19:46.660
Speaker 3 (Quinlan Conf Room): So we do have a sponsorship agreement with
the city that any sponsor would need to complete, and it does have
requirements such as insurance.
642
01:19:46.880 --> 01:19:58.369
Speaker 3 (Quinlan Conf Room): and a variety of other different things
that need to be completed and submitted. But that's why I think to even
Councilmember Wong's point, right, if we can have this subcommittee that
can start identifying businesses, and we can
643
01:19:58.370 --> 01:20:14.970
Speaker 3 (Quinlan Conf Room): figure out what businesses are interested
in sponsoring, participating, working with the city. I think that can
give us a leg up when it comes to these types of campaigns and events
that we have, where we can streamline that process to get those funds
from the businesses that may be interested in collaborating with us.
644
01:20:17.050 --> 01:20:23.640
Speaker 3 (Quinlan Conf Room): So if there are members that are
interested in forming the subcommittee, then it'll be good to know who
those individuals are, and
645
01:20:23.800 --> 01:20:25.039
Speaker 3 (Quinlan Conf Room): start this process.
646
01:20:29.160 --> 01:20:41.619
Councilmember R "Ray" Wang: I actually would be interested, and I think I
was gonna… there's a site… there's a site on the city, these are all the
other events that could have sponsorships, just so people can see. So,
these are actually on the city website, so…
647
01:20:42.180 --> 01:20:52.040
Councilmember R "Ray" Wang: These were from last year, but going into
this year. So you can see the types of events where we can actually
upscale or uplift those events. But anyways, so hopefully everyone can
see those.
648
01:20:52.390 --> 01:21:04.670
Selina Kaing: Thank you for sharing that, Councilmember, and your
interest is also so noted. Are there any additional… are there any
additional comments, from the committee members in the room, too, as
well? Again, Daniel, please… please help me with identifying those.
649
01:21:08.650 --> 01:21:10.319
Speaker 8 (Quinlan Conf Room): Yes, I'm interested.
650
01:21:12.310 --> 01:21:14.530
Selina Kaing: Thank you. Committee Member Asawa.
651
01:21:16.980 --> 01:21:21.699
Selina Kaing: Any other comments from folks in the room, too, around this
particular agenda item?
652
01:21:24.740 --> 01:21:27.970
Speaker 7 (Quinlan Conf Room): comments, but I don't mind being added if
you want.
653
01:21:30.700 --> 01:21:34.740
Selina Kaing: Is that committee member… Perfect.
654
01:21:34.740 --> 01:21:35.490
Councilmember R "Ray" Wang: Oh, no.
655
01:21:36.260 --> 01:21:36.860
Selina Kaing: Okay.
656
01:21:37.060 --> 01:21:40.299
Speaker 5 (Quinlan Conf Room): And, I'd like to be on the subject.
657
01:21:41.130 --> 01:21:44.350
Selina Kaing: Okay, and this is Committee Member Dontie. Is that correct?
658
01:21:44.880 --> 01:21:45.750
Speaker 5 (Quinlan Conf Room): Got correct.
659
01:21:46.960 --> 01:21:58.230
Selina Kaing: Thank you for expressing… oh, yep, that's four. Thank you,
Daniel. Is there any other sort of more general comments outside of just
interest in serving in this particular… in this particular subcommittee?
660
01:22:00.670 --> 01:22:02.379
Selina Kaing: I can't see hand raise.
661
01:22:02.990 --> 01:22:04.840
Speaker 3 (Quinlan Conf Room): Hi, I'm the brief Vice Chair.
662
01:22:07.540 --> 01:22:14.700
Selina Kaing: Oh, did you say New Hampson rights? Okay, perfect, thank
you. Let's, let's go ahead and move on to, any public comments on this.
663
01:22:16.460 --> 01:22:18.699
Speaker 1 (Quinlan Conf Room): We have no speakers, Vice Chair.
664
01:22:18.880 --> 01:22:33.850
Selina Kaing: Thank you. I would like to move towards a motion, and
please, as you make your motion, please indicate that when you are
establishing the subcommittee, that it is consisting of Committee Member
Osawa, Councilmember Wang, Committee Member Bono, as well as Committee
Member Dante. Is that correct?
665
01:22:34.960 --> 01:22:39.509
Selina Kaing: I think I got everybody. So, I'd like to ask for, I'd like
to ask for a motion, please.
666
01:22:43.590 --> 01:22:45.719
Speaker 1 (Quinlan Conf Room): Too long of a motion today.
667
01:22:45.910 --> 01:22:57.959
Speaker 9 (Quinlan Conf Room): I'll try it again. Motion to approve the
staff recommended action to establish a subcommittee to help identify
potential business sponsors for city events, including Commissioner
Asawa, Commissioner Bono, Commissioner Wong, and…
668
01:22:58.990 --> 01:22:59.330
Councilmember R "Ray" Wang: up to you.
669
01:22:59.330 --> 01:23:01.490
Speaker 9 (Quinlan Conf Room): Commissioner Dunn. Thank you.
670
01:23:02.010 --> 01:23:03.150
Selina Kaing: Second, please.
671
01:23:03.690 --> 01:23:05.099
Speaker 9 (Quinlan Conf Room): I'll second it. Second.
672
01:23:06.280 --> 01:23:08.750
Selina Kaing: Perfect. Let's move towards a roll call vote.
673
01:23:09.710 --> 01:23:12.100
Quinlan Conf Room: Mayor Asawa? Yeah.
674
01:23:12.750 --> 01:23:14.599
Quinlan Conf Room: Committee Member Bono? Aye.
675
01:23:15.130 --> 01:23:16.449
Speaker 2 (Quinlan Conf Room): Committee Member Carter?
676
01:23:17.220 --> 01:23:19.429
Speaker 2 (Quinlan Conf Room): Meeting Member Daunte? Yes.
677
01:23:19.580 --> 01:23:21.719
Speaker 2 (Quinlan Conf Room): Committee Member Casolsharon? Yes.
678
01:23:22.010 --> 01:23:23.530
Speaker 2 (Quinlan Conf Room): Councilmember Wong?
679
01:23:24.120 --> 01:23:24.710
Councilmember R "Ray" Wang: Bye.
680
01:23:26.040 --> 01:23:28.700
Speaker 2 (Quinlan Conf Room): Committee Member Yip is absent. Vice Chair
King?
681
01:23:29.130 --> 01:23:29.820
Selina Kaing: Bye.
682
01:23:30.710 --> 01:23:32.989
Quinlan Conf Room: Chair Lynn is absent, the motion carries hand.
683
01:23:34.480 --> 01:23:37.149
Selina Kaing: Perfect, thank you.
684
01:23:37.230 --> 01:23:59.449
Selina Kaing: Let's go ahead and move towards, item number 5, which is
the economic development incentives for retail, small businesses, and
startups. I'll go ahead and, open up the floor for discussion, and sort
of similar to what we've done previously on item… agenda number 4, in
addition to any sort of commentary, we'll also take interest as well in
folks who would be interested in serving on the subcommittee.
685
01:24:01.820 --> 01:24:04.229
Selina Kaing: Daniel, if you could help me with the rim again, please.
686
01:24:04.890 --> 01:24:05.650
Speaker 4 (Quinlan Conf Room): True.
687
01:24:05.800 --> 01:24:07.160
Speaker 4 (Quinlan Conf Room): Anne Marisa?
688
01:24:07.160 --> 01:24:16.830
Speaker 9 (Quinlan Conf Room): Yes, this is Tracy. This is a topic that
is very dear to me. I would hope that we could include in this action
689
01:24:16.890 --> 01:24:31.899
Speaker 9 (Quinlan Conf Room): displaced retail that has been displaced
through redevelopment. During the last Planning Commission this week, we
approved a new townhome development that will displace the Voyager and
Panera Coffee, or sorry, Voyager Coffee and Panera Bread.
690
01:24:31.900 --> 01:24:45.410
Speaker 9 (Quinlan Conf Room): And it was met with, great concern from
the community, and, you know, the business owner of the Voyager came to
the meeting, to the Planning Commission hearing, and basically said that
she had put her life savings into
691
01:24:45.620 --> 01:25:01.550
Speaker 9 (Quinlan Conf Room): building this Voyager. They had been with
us through the pandemic, and it was just… it was really tragic to hear
that, you know, with state law, we… we are pretty much bound to approve a
lot of the housing developments that will come along Stevens Creek, but
they will be displacing a lot of retail.
692
01:25:01.550 --> 01:25:15.690
Speaker 9 (Quinlan Conf Room): And, while the developer can help provide
some support, monetary support, to the businesses that are being
displaced, they are not really doing much to ensure that the business
stays within Cupertino. And so, to me, I think it's really important to
make sure that
693
01:25:15.690 --> 01:25:31.800
Speaker 9 (Quinlan Conf Room): you know, when these businesses get
displaced by redevelopment, that we as a city do something to encourage
them to stay within the city. So, yes, I would love to serve on this
subcommittee, with a particular lens on helping displaced retail, but
694
01:25:31.800 --> 01:25:48.570
Speaker 9 (Quinlan Conf Room): you know, I think there's also
opportunities to encourage different types of small businesses, startups
as well. What I had in mind that we had discussed on the committee… on
the Planning Commission specifically was around expediting permits for,
displaced retail.
695
01:25:48.570 --> 01:26:01.549
Speaker 9 (Quinlan Conf Room): But, you know, again, there are… and also
potentially looking at some of the fees, but, you know, I think a lot of
these can potentially apply to other… attracting new businesses to our
city as well. So, yes, I'd be happy to serve this.
696
01:26:02.520 --> 01:26:21.909
Selina Kaing: Thank you so much for that, Committee Member Kassalshwan,
and I actually definitely agree. I think as part of the recommended
action items, it does, you know, it does sort of fall within, I think,
sort of the existing or new types of retail, but I think that that lens
is actually really, really important. I also appreciate your interest as
well in serving. Any other sort of comments, sort of, from folks in the
room?
697
01:26:23.010 --> 01:26:39.359
Speaker 8 (Quinlan Conf Room): I agree with this, because we are using
more and more businesses, which is a lot of the staples, right? Like,
where will we go to shop? In fact, most of the time I have to shop, I
have to go out of the people, you know, because there are not too many
places unlimited people.
698
01:26:39.420 --> 01:26:43.859
Speaker 8 (Quinlan Conf Room): So our ongoing sales revenue is going to
continue to decline.
699
01:26:50.450 --> 01:26:54.259
Speaker 7 (Quinlan Conf Room): Does that mean you don't want to be part
of that commute, that subcommute? Okay.
700
01:26:54.440 --> 01:27:00.639
Selina Kaing: Okay, understood. Committee member, so… and then, did I see
a hand? Sorry, from Councilmember, sorry.
701
01:27:00.640 --> 01:27:01.130
Speaker 7 (Quinlan Conf Room): Excellent.
702
01:27:01.130 --> 01:27:09.529
Councilmember R "Ray" Wang: That was mine, briefly. I was just basically
saying, buy all your stuff before April 1st, before county sales tax goes
up half a percent. Thank you, people. But anyway…
703
01:27:09.900 --> 01:27:15.939
Selina Kaing: So noted. Any other comments from… any other comments from
folks in the room?
704
01:27:15.940 --> 01:27:19.220
Speaker 6 (Quinlan Conf Room): Seems like a planning commission issue.
705
01:27:22.300 --> 01:27:24.149
Speaker 6 (Quinlan Conf Room): You know, it's not.
706
01:27:25.790 --> 01:27:29.340
Speaker 6 (Quinlan Conf Room): I've lived in Cupertino since 1952.
707
01:27:29.960 --> 01:27:31.039
Speaker 6 (Quinlan Conf Room): Yeah, we use.
708
01:27:32.410 --> 01:27:37.070
Speaker 6 (Quinlan Conf Room): Hunted over and over again on having a
real downtown.
709
01:27:37.380 --> 01:27:41.999
Speaker 6 (Quinlan Conf Room): And now the state is sort of undoing
anything that we can do there.
710
01:27:45.940 --> 01:27:48.380
Speaker 6 (Quinlan Conf Room): Okay, I don't mind getting on this
committee.
711
01:27:48.650 --> 01:27:51.809
Speaker 6 (Quinlan Conf Room): But maybe I should be on this committee,
but,
712
01:27:52.740 --> 01:27:57.359
Speaker 6 (Quinlan Conf Room): It's… I'm not sure how people can afford
to have a small business.
713
01:27:57.850 --> 01:27:58.940
Speaker 6 (Quinlan Conf Room): Cupertini.
714
01:27:59.470 --> 01:28:04.179
Speaker 6 (Quinlan Conf Room): And that small businesses are what really
make a town.
715
01:28:06.140 --> 01:28:07.340
Councilmember R "Ray" Wang: Please join the committee.
716
01:28:07.890 --> 01:28:08.410
Speaker 6 (Quinlan Conf Room): And…
717
01:28:08.410 --> 01:28:13.460
Selina Kaing: Is that committee member… is that committee member Carter
that was just speaking with the comments?
718
01:28:13.580 --> 01:28:16.919
Speaker 6 (Quinlan Conf Room): Can you delete it? Perfect.
719
01:28:17.100 --> 01:28:33.020
Speaker 7 (Quinlan Conf Room): And I'd like to join, too, because at the
end of the day, it's, again, it's based on exploring opportunities and
see how we can preserve existing one, but also encourage new types, so I
think that all types of businesses in mind alike, right? So, that makes
it four.
720
01:28:33.880 --> 01:28:37.050
Selina Kaing: Thank you, Committee Member Bono. Any other sort of
comments from folks?
721
01:28:37.050 --> 01:28:37.790
Speaker 7 (Quinlan Conf Room): I'm a.
722
01:28:37.790 --> 01:28:45.760
Speaker 5 (Quinlan Conf Room): I'm not joining the subcommittee. I'm
already on too many subcommittees in this one. My comment is that,
723
01:28:46.590 --> 01:28:55.639
Speaker 5 (Quinlan Conf Room): Startups have been mentioned. Is there
any, real estate that can be identified or developed
724
01:28:55.760 --> 01:29:01.819
Speaker 5 (Quinlan Conf Room): focus completely towards startup
companies, because in Bay Area.
725
01:29:02.340 --> 01:29:14.089
Speaker 5 (Quinlan Conf Room): We are having a lot of startups, right?
So, can we provide any specific incentives towards startups to have,
like, an incub… it may not be an incubator, but incubator-like
726
01:29:14.390 --> 01:29:17.500
Speaker 5 (Quinlan Conf Room): facility, they're all owned by Apple now.
727
01:29:18.000 --> 01:29:34.080
Speaker 3 (Quinlan Conf Room): Yeah, I do think that's an opportunity for
the committee to definitely discuss, and as a committee to discuss at the
future meetings, right? What kind of ways can we provide those types of
incentives for startups? And what those specific look like?
728
01:29:34.675 --> 01:29:37.785
Speaker 6 (Quinlan Conf Room): Buena Vista is still… still an
opportunity.
729
01:29:39.800 --> 01:29:59.589
Selina Kaing: Yeah, so again, this, committee member… Committee Member
Dante, thank you so much for… for calling that out, too, as well.
Exactly. This is… this would be the work of the subcommittee. And what I
will also say is, in addition to just the actual members who are serving,
this is a meme that is part of the recommendations that come back that
730
01:29:59.590 --> 01:30:11.109
Selina Kaing: additional feedback or comments, research, etc, into… into
some of this. So it won't just be sort of, like, four subcommittee, the
subcommittees just sitting in a room, right? They're… they will be
reaching out to…
731
01:30:11.580 --> 01:30:16.929
Selina Kaing: Have ideas, et cetera, and things like that, so folks will
also be able, without even serving on it, to still be able to provide
feedback.
732
01:30:18.800 --> 01:30:20.589
Quinlan Conf Room: I would like to make a motion.
733
01:30:20.750 --> 01:30:22.090
Selina Kaing: Nope, please.
734
01:30:22.210 --> 01:30:27.069
Selina Kaing: Please wait. Thank you. So, is there any other comments in
the room?
735
01:30:27.570 --> 01:30:29.800
Selina Kaing: Before I move to public comments.
736
01:30:30.220 --> 01:30:31.320
Speaker 6 (Quinlan Conf Room): Oh, yeah.
737
01:30:34.850 --> 01:30:37.369
Selina Kaing: Daniel, no arms raised? No hands raised?
738
01:30:39.660 --> 01:30:42.199
Selina Kaing: Okay, thank you. Is there any public comments on this?
739
01:30:43.090 --> 01:30:46.010
Speaker 2 (Quinlan Conf Room): We have no speakers, Vice Chair.
740
01:30:46.300 --> 01:30:47.960
Selina Kaing: Perfect. Thank you so much.
741
01:30:48.210 --> 01:30:51.150
Selina Kaing: Now, I would like to entertain a motion.
742
01:30:51.580 --> 01:30:53.379
Selina Kaing: For this particular agenda item.
743
01:30:54.370 --> 01:30:56.529
Speaker 2 (Quinlan Conf Room): All right, I'd like to…
744
01:30:56.530 --> 01:31:03.190
Speaker 7 (Quinlan Conf Room): Make a motion to establish a subcommittee
to explore potential economic development incentive to preserve
745
01:31:03.320 --> 01:31:20.639
Speaker 7 (Quinlan Conf Room): Existing retail, encourage new types of
retail, and support small businesses and startups, and direct a
subcommittee composed of Kazolcin, Bono, Asawa, and Carter to provide an
update on the next regular EDC meeting on April 2026.
746
01:31:22.240 --> 01:31:22.960
Speaker 7 (Quinlan Conf Room): safe.
747
01:31:23.550 --> 01:31:24.690
Selina Kaing: Zero seconds.
748
01:31:26.130 --> 01:31:27.420
Quinlan Conf Room: I second it.
749
01:31:27.940 --> 01:31:30.880
Selina Kaing: Thank you. Let's move towards a roll call vote, please.
750
01:31:32.130 --> 01:31:33.540
Speaker 2 (Quinlan Conf Room): My name I'm Harisawa.
751
01:31:35.500 --> 01:31:37.439
Quinlan Conf Room: Mini Member Bono? Aye.
752
01:31:38.120 --> 01:31:39.380
Speaker 2 (Quinlan Conf Room): Many Member Carter?
753
01:31:41.210 --> 01:31:43.210
Quinlan Conf Room: Committee Member Daunte? Yes.
754
01:31:43.630 --> 01:31:45.990
Quinlan Conf Room: Committee Member Casolshram? Yes.
755
01:31:47.090 --> 01:31:48.470
Speaker 1 (Quinlan Conf Room): Councilmember Wong?
756
01:31:48.950 --> 01:31:49.540
Councilmember R "Ray" Wang: Aye.
757
01:31:51.830 --> 01:31:54.620
Speaker 2 (Quinlan Conf Room): Mini Member Yip is absent. Vice Chair
Payne?
758
01:31:54.620 --> 01:31:55.340
Selina Kaing: Bye.
759
01:31:56.820 --> 01:31:59.730
Speaker 2 (Quinlan Conf Room): Chair Lynn is absent, the motion carries
unanimously.
760
01:32:01.520 --> 01:32:02.410
Selina Kaing: Thank you.
761
01:32:02.740 --> 01:32:08.490
Selina Kaing: Let's go ahead and move on to the Session 4 Staffing
Committee Reports.
762
01:32:10.040 --> 01:32:13.440
Selina Kaing: Is there anything for this particular item?
763
01:32:14.630 --> 01:32:15.810
Speaker 2 (Quinlan Conf Room): None from staff?
764
01:32:17.510 --> 01:32:18.340
Selina Kaing: Alright.
765
01:32:21.260 --> 01:32:24.189
Selina Kaing: Okay, hearing none, let's go ahead and move on to…
766
01:32:24.190 --> 01:32:31.699
Speaker 7 (Quinlan Conf Room): One moment, Chair. Vice Chair, sorry. I
have a report in regards to Super Bowl.
767
01:32:31.890 --> 01:32:42.420
Speaker 7 (Quinlan Conf Room): The expectations were super high. However,
I have to tell you that it was a revenue management, a yield management
exercise.
768
01:32:42.420 --> 01:33:03.900
Speaker 7 (Quinlan Conf Room): And I have to say that Cupertino, did
well, but not as better than, obviously, other areas, unfortunately so.
But I'm here to report that not one single hotel except Bad Bunny's hotel
was closed because of security purposes, but no other hotel was sold.
769
01:33:03.900 --> 01:33:05.129
Speaker 7 (Quinlan Conf Room): during the event.
770
01:33:05.130 --> 01:33:12.869
Speaker 7 (Quinlan Conf Room): So… Not much to report, but we had a
little wave, but very little compared to the high.
771
01:33:15.440 --> 01:33:18.550
Selina Kaing: See a hand up there from Councilmember, please.
772
01:33:19.820 --> 01:33:25.480
Councilmember R "Ray" Wang: Committee Member Bono, I would say you
probably did better at GTC than you did at the Super Bowl, is that true?
773
01:33:26.430 --> 01:33:27.840
Speaker 7 (Quinlan Conf Room): For NVIDIA?
774
01:33:27.950 --> 01:33:31.169
Councilmember R "Ray" Wang: Did you do better for Nvidia than you did for
the Super Bowl?
775
01:33:31.560 --> 01:33:38.530
Speaker 7 (Quinlan Conf Room): oh my god, to do a yes, with a big YES.
NVIDIA, so that everyone understands.
776
01:33:39.070 --> 01:33:45.159
Speaker 7 (Quinlan Conf Room): The Cupertino Hotel was selling at $999 a
night, and it was selling like hotcakes.
777
01:33:45.320 --> 01:33:56.370
Speaker 7 (Quinlan Conf Room): Compared to, obviously, to other cities,
so did we perform amazingly? I've never had a $400 ADR in Cupertino for
the past 12 years, so the NVIDIA conference was a mix.
778
01:33:56.940 --> 01:34:04.210
Councilmember R "Ray" Wang: I'll tell you a secret. The new dates are 21
through 25. That's not public. Enjoy.
779
01:34:04.410 --> 01:34:06.979
Speaker 7 (Quinlan Conf Room): Rich, next year, at the same time?
780
01:34:07.260 --> 01:34:10.989
Councilmember R "Ray" Wang: February 21. February 21. Those are the new
dates, unofficially.
781
01:34:11.490 --> 01:34:12.850
Speaker 7 (Quinlan Conf Room): So, thank you.
782
01:34:12.850 --> 01:34:31.339
Councilmember R "Ray" Wang: Hey, I wanted to… actually, I realized the
sequence and ordering, and I was just like, hey, as a team, this is
really good. I think we started to figure out committees, we're gonna
figure out what kind of work, how to work with each other. I realize
there's something I missed in item number two. Maybe we should raffle off
a free business license for a year if you fill out the survey.
783
01:34:31.340 --> 01:34:39.219
Councilmember R "Ray" Wang: So anyways, it's just an idea to think about
for later. I don't… we can't discuss it since it's not put on the agenda,
but just something to think about for future agenda items, so…
784
01:34:40.890 --> 01:34:44.930
Selina Kaing: Thanks, Councilmember. Are there any other reports from the
committee?
785
01:34:45.790 --> 01:34:46.770
Speaker 7 (Quinlan Conf Room): Yeah, Disney.
786
01:34:48.830 --> 01:34:50.170
Selina Kaing: Sorry, was someone speaking?
787
01:34:51.860 --> 01:34:53.740
Speaker 7 (Quinlan Conf Room): My son. I have the…
788
01:34:53.740 --> 01:35:09.900
Speaker 5 (Quinlan Conf Room): Comment, we were going to have some
statistics on how we did with the campaign, right, for Super Bowl
campaign. I don't know, were we able to get any statistics on that? How
our promotion helped? Not yet. Some of that.
789
01:35:09.905 --> 01:35:15.385
Speaker 3 (Quinlan Conf Room): data's not really available yet, but
that's something I do plan on bringing to the committee when we have the
data.
790
01:35:15.680 --> 01:35:19.140
Selina Kaing: Yeah, as part of a staff future report, yes, no worries.
791
01:35:20.950 --> 01:35:21.950
Selina Kaing: Alright.
792
01:35:22.660 --> 01:35:36.669
Selina Kaing: hearing… hearing sort of no more, let's go ahead and move
towards, what do we have here? Is this future… future agenda setting? So,
if anyone would like to suggest items for the future agenda, please…
please propose them.
793
01:35:38.670 --> 01:35:40.310
Councilmember R "Ray" Wang: I think we may need… oh, sorry.
794
01:35:40.390 --> 01:35:42.189
Selina Kaing: Oh, please go ahead, Councilmember.
795
01:35:42.890 --> 01:36:02.139
Councilmember R "Ray" Wang: I think we may need something for a 4th of
July kind of committee. I don't know what you think, Daniel. So, at some
point, to actually get stuff activated for that. There seems to be some
extensive plans for 4th of July, a little bit more than last year. And
just so people know, we are probably the only city left with fireworks in
the near area, so…
796
01:36:02.450 --> 01:36:04.560
Councilmember R "Ray" Wang: It's gonna be fun.
797
01:36:04.940 --> 01:36:12.390
Speaker 7 (Quinlan Conf Room): Can I comment on that, Councilmember Wong?
To be honest with you, with FIFA starting June 12th all the way to July
2nd.
798
01:36:12.530 --> 01:36:22.489
Speaker 7 (Quinlan Conf Room): It's gonna be so good this year for
Cupertino that we definitely need to legendize this and make sure that
it's actually happening. We have a lot to celebrate here in Cupertino.
799
01:36:23.200 --> 01:36:29.080
Selina Kaing: Yep, let's go ahead and sort of make a note of that for the
future agenda. Any other proposals from the committee?
800
01:36:29.600 --> 01:36:31.919
Speaker 2 (Quinlan Conf Room): Oh, can we get a second for the future
agenda item?
801
01:36:31.920 --> 01:36:35.040
Selina Kaing: Sorry, I apologize, thank you so much. Please, could
someone second that?
802
01:36:36.320 --> 01:36:36.930
Speaker 2 (Quinlan Conf Room): I'll second.
803
01:36:40.320 --> 01:36:44.050
Selina Kaing: Let's call for… Wrote as needed.
804
01:36:44.560 --> 01:36:46.870
Speaker 2 (Quinlan Conf Room): But we don't need a vote, we only need a
second vote.
805
01:36:46.870 --> 01:36:55.339
Selina Kaing: Thank you, thank you. Sorry, I'm getting… it's not as late
as it is for me for a council member, but it's, it's getting there. All
right, any other,
806
01:36:55.910 --> 01:36:58.530
Selina Kaing: Any other agenda topics, please, from the committee?
807
01:37:01.330 --> 01:37:01.860
Selina Kaing: Okay.
808
01:37:01.860 --> 01:37:02.340
Speaker 1 (Quinlan Conf Room): more.
809
01:37:02.910 --> 01:37:03.900
Selina Kaing: Please.
810
01:37:05.060 --> 01:37:10.530
Speaker 7 (Quinlan Conf Room): extra… meeting or special meeting for
FIFA.
811
01:37:10.870 --> 01:37:13.759
Speaker 3 (Quinlan Conf Room): So we have an upcoming meeting April 30th,
next month.
812
01:37:13.765 --> 01:37:16.744
Speaker 7 (Quinlan Conf Room): That is the special one for FIFA? That's
our regular.
813
01:37:16.745 --> 01:37:24.845
Speaker 3 (Quinlan Conf Room): we will bring FIFA to that, to that
meeting. And if there needs to be a special meeting after that, we can do
that before the next regular meeting. Thank you.
814
01:37:26.170 --> 01:37:26.700
Selina Kaing: Yeah.
815
01:37:27.280 --> 01:37:29.880
Selina Kaing: Hearing…
816
01:37:30.190 --> 01:37:37.080
Selina Kaing: We good? I don't see… I can't see arms again. So, hearing
no further business, the special meeting of the Economic Development
Committee is adjourned at…
817
01:37:37.770 --> 01:37:40.220
Selina Kaing: 3.42 PM.
818
01:37:40.340 --> 01:37:41.390
Selina Kaing: Alright.
819
01:37:42.770 --> 01:37:43.990
Councilmember R "Ray" Wang: Enjoy Georgetown.