HomeMy WebLinkAboutEDC 01-29-2026 Youtube and Zoom TranscriptWEBVTT
1
00:00:04.210 --> 00:00:13.929
Speaker 1 (Quinlan Conference Room): Hi everyone, welcome to the, City of
Cupertino Economic Development Committee meeting today. Today is January
29th, 2026.
2
00:00:14.890 --> 00:00:21.170
Speaker 1 (Quinlan Conference Room): My name is Jane Lee, I'm the chair
of the EDC, and I'll call this meeting to order. Beth, are we opening to
roll call?
3
00:00:22.370 --> 00:00:24.669
Speaker 1 (Quinlan Conference Room): Committee Member Asawa? Yes.
4
00:00:25.330 --> 00:00:26.930
Quinlan Conference Room: Committee Member Bono?
5
00:00:26.930 --> 00:00:27.540
Speaker 1 (Quinlan Conference Room): Yes.
6
00:00:27.680 --> 00:00:32.230
Speaker 1 (Quinlan Conference Room): Committee Member Carter? Here.
Committee Member Domphy? Here.
7
00:00:32.390 --> 00:00:35.480
Speaker 1 (Quinlan Conference Room): The member consulting? Yeah.
Councilmember.
8
00:00:37.170 --> 00:00:37.960
R "Ray Wang": Territory.
9
00:00:39.330 --> 00:00:40.129
Speaker 2 (Quinlan Conference Room): Do you remember?
10
00:00:40.330 --> 00:00:41.180
Speaker 2 (Quinlan Conference Room): Here.
11
00:00:41.620 --> 00:00:43.040
Quinlan Conference Room: Vice Chair Kane?
12
00:00:45.130 --> 00:00:46.960
Speaker 2 (Quinlan Conference Room): Chair Lynn? Chair Lynn, yeah.
13
00:00:51.020 --> 00:01:00.669
Speaker 1 (Quinlan Conference Room): Okay, since last time, not everyone
was here, and how about we start the introduction again, because today we
have more people. Yeah, can we call a motion for this?
14
00:01:01.400 --> 00:01:10.179
Speaker 1 (Quinlan Conference Room): We don't need a motion. Okay, sounds
good. How about we start with Commissioner Dante? Sure. My name is
Walaram Dante, and .
15
00:01:10.380 --> 00:01:17.370
Speaker 3 (Quinlan Conference Room): I'm a commissioner in the Technology
Information and Communication Commission, which is the thing.
16
00:01:17.640 --> 00:01:21.570
Speaker 3 (Quinlan Conference Room): I've been, Tikamil a couple of years
now.
17
00:01:22.080 --> 00:01:27.209
Speaker 3 (Quinlan Conference Room): Anything else? No, I think we should
be just quick and…
18
00:01:27.210 --> 00:01:32.869
Speaker 1 (Quinlan Conference Room): That's succinct, yeah, sure. Hi, I'm
Jennifer.
19
00:01:32.870 --> 00:01:36.750
Speaker 4 (Quinlan Conference Room): No. I have two, businesses.
20
00:01:36.870 --> 00:01:42.430
Speaker 4 (Quinlan Conference Room): with more than, 20 locations across
the United States, and we do, like, weekly and wellness.
21
00:01:43.120 --> 00:01:48.709
Speaker 4 (Quinlan Conference Room): My name is Colleen Bono, manage
hotels, including the Cupertino.
22
00:01:49.980 --> 00:01:52.650
Quinlan Conference Room: Tracy Solstron, Vice Chair of the Planning
Commission.
23
00:01:53.750 --> 00:01:57.849
Speaker 6 (Quinlan Conference Room): Daniel DeGu, Economic Development
Manager, your, staff lead.
24
00:01:59.950 --> 00:02:03.840
Quinlan Conference Room: Lindsay, I'm an administrative assistant, and
I'll be clerking these meetings.
25
00:02:04.420 --> 00:02:10.580
Quinlan Conference Room: Jack Carter, the Sustainability Commission, and
a retired software engineer.
26
00:02:12.050 --> 00:02:16.930
Speaker 10 (Quinlan Conference Room): Manjari Asawa, a technologist, and
I have my own business, trickling business.
27
00:02:17.570 --> 00:02:27.449
Speaker 1 (Quinlan Conference Room): My name's Shane Lin. I'm very happy
and honored to be the chair for this committee. I'm with Alpha XR
Capital, a local developer in this area.
28
00:02:28.560 --> 00:02:31.690
Speaker 1 (Quinlan Conference Room): All right, so… Councilmember?
29
00:02:31.800 --> 00:02:34.070
Speaker 1 (Quinlan Conference Room): Oh, sorry, pass the microlong.
30
00:02:34.860 --> 00:02:36.730
Speaker 1 (Quinlan Conference Room): You're all gone. Can you hear us?
31
00:02:40.310 --> 00:02:41.160
Quinlan Conference Room: Recently.
32
00:02:44.800 --> 00:02:49.210
Speaker 1 (Quinlan Conference Room): It looks like he's not in the
meeting anymore.
33
00:02:52.330 --> 00:02:58.230
Speaker 2 (Quinlan Conference Room): we can continue, and because of
that, when it comes back on, we can go back to the Councilmember for an
introduction.
34
00:02:58.400 --> 00:03:03.750
Quinlan Conference Room: Okay, so we should move on. Okay, so let's move
to approval minutes.
35
00:03:04.020 --> 00:03:13.270
Speaker 1 (Quinlan Conference Room): The first object is approval of
November 17th, 2025 minutes. The recommended action is approval of
November 17th, 2025 minutes.
36
00:03:13.680 --> 00:03:19.389
Speaker 1 (Quinlan Conference Room): May I have a motion, please? Chair
Lin, I would like to make a motion to approve the November 7th.
37
00:03:19.390 --> 00:03:20.970
Speaker 7 (Quinlan Conference Room): 17, 20, 25 minutes.
38
00:03:21.906 --> 00:03:23.055
Speaker 5 (Quinlan Conference Room): Second to the motion?
39
00:03:23.356 --> 00:03:24.306
Speaker 5 (Quinlan Conference Room): We'll second.
40
00:03:25.396 --> 00:03:27.245
Speaker 5 (Quinlan Conference Room): Shall we open up for a round of
votes?
41
00:03:27.950 --> 00:03:28.730
Quinlan Conference Room: Yes.
42
00:03:29.410 --> 00:03:31.549
Speaker 2 (Quinlan Conference Room): Oh, there you go.
43
00:03:31.920 --> 00:03:32.700
Speaker 2 (Quinlan Conference Room): Yes.
44
00:03:32.970 --> 00:03:34.999
Speaker 2 (Quinlan Conference Room): Committee Member Bono? Yes.
45
00:03:35.220 --> 00:03:41.380
Speaker 2 (Quinlan Conference Room): Committee Member Carter? Same.
Committee Member Domte? I wasn't present, so I…
46
00:03:41.385 --> 00:03:42.944
Speaker 3 (Quinlan Conference Room): I think I lapsed in from.
47
00:03:45.740 --> 00:03:48.140
Speaker 2 (Quinlan Conference Room): Committee Member Kasulchera? Yes.
48
00:03:48.820 --> 00:03:50.709
Speaker 2 (Quinlan Conference Room): Councilmember Wayne?
49
00:03:50.810 --> 00:03:51.480
R "Ray Wang": Bye.
50
00:03:52.900 --> 00:03:54.870
Speaker 2 (Quinlan Conference Room): Committee member yet? Yes.
51
00:03:55.000 --> 00:03:58.180
Speaker 2 (Quinlan Conference Room): Vice Chair Kang is absent. Chair
Lin? Yes.
52
00:03:58.440 --> 00:04:05.009
Speaker 2 (Quinlan Conference Room): The motion carries with Committee
Member Carter and Committee Member Dorothy abstaining, and Vice Chair
King absent.
53
00:04:08.920 --> 00:04:11.040
Speaker 2 (Quinlan Conference Room): Is there any postponements?
54
00:04:11.870 --> 00:04:16.849
Speaker 1 (Quinlan Conference Room): No. So let's move… should we
continue with Ring Wall's introduction since he's back? Yeah.
55
00:04:17.029 --> 00:04:22.290
Speaker 1 (Quinlan Conference Room): Councilmember Greenung, sorry we
missed you earlier. We were doing a round of introductions.
56
00:04:23.250 --> 00:04:43.900
R "Ray Wang": Yeah, I did see that. Hi, everybody, I'm Ray Wong. I'm your
city council member. By night and day, maybe? By day, actually, I run a
research firm called Constellation Research. We spend a lot of time
researching business and tech chains, and you might often see me on
business TV outlets talking about where the future is, and representing
Cupertino in that regard. So, thanks to meet everybody.
57
00:04:45.680 --> 00:04:46.440
Speaker 1 (Quinlan Conference Room): Thank you.
58
00:04:46.670 --> 00:04:48.790
Speaker 1 (Quinlan Conference Room): So let's move to our communications.
59
00:04:49.020 --> 00:05:06.530
Speaker 1 (Quinlan Conference Room): This portion of the meeting is
reserved for persons wishing to address the committee on any matter
within the jurisdiction of the committee and not on the agenda. Speakers
are limited to 3 minutes. In most cases, state laws will prohibit the
Commission from making any decisions with respect to a matter not on the
agenda.
60
00:05:07.450 --> 00:05:10.590
Speaker 2 (Quinlan Conference Room): We have no speakers, Chair. Thank
you.
61
00:05:10.990 --> 00:05:15.550
Speaker 1 (Quinlan Conference Room): And public hearing is none. Opus is
none. Let's move to new business.
62
00:05:16.750 --> 00:05:25.830
Speaker 1 (Quinlan Conference Room): So the subject here is presentation
on Marketing and Engagement Tools for Promoting Cupertino during the Big
Game Celebration.
63
00:05:25.920 --> 00:05:43.959
Speaker 1 (Quinlan Conference Room): The recommended action is, first,
receive presentation on marketing and engagement tools for promoting
Cupertino during the Big Game celebration. Second, to approve EDC
outreach to local eateries, encouraging participation in the City's Shop
Local campaign, celebration of the big game.
64
00:05:44.190 --> 00:05:46.280
Speaker 1 (Quinlan Conference Room): Staff, do we have any presentations?
65
00:05:46.590 --> 00:05:50.090
Speaker 1 (Quinlan Conference Room): Yes, we do. And let me go ahead and
share my screen.
66
00:05:52.650 --> 00:05:59.059
Speaker 5 (Quinlan Conference Room): I, just wanted to acknowledge our
Interim Deputy City Manager, Kirsten, who's here. Kirsten, will you mind?
67
00:05:59.340 --> 00:06:06.089
Speaker 5 (Quinlan Conference Room): Oh, hi, my name is Kristen
Sparnstra, I'm the Interim Deputy City Manager at Former City Clerk,
studying for Reckoning.
68
00:06:07.870 --> 00:06:08.730
Quinlan Conference Room: Thank you.
69
00:06:09.900 --> 00:06:11.760
Quinlan Conference Room: Okay, let me share my screen.
70
00:06:26.960 --> 00:06:27.570
Speaker 5 (Quinlan Conference Room): Perfect.
71
00:06:28.160 --> 00:06:37.250
Speaker 5 (Quinlan Conference Room): Thank you, Chair. This item is
provide an update on the efforts that have been done as it relates to the
big game that's coming up next week.
72
00:06:37.390 --> 00:06:49.049
Speaker 5 (Quinlan Conference Room): We did have a great discussion at
our first meeting in November. The committee did provide some really
great, good feedback, and that feedback was taken, and a lot of work has
been done since then.
73
00:06:49.050 --> 00:06:52.170
Speaker 6 (Quinlan Conference Room): And then I wanted to provide you
some of that update this meeting.
74
00:06:53.770 --> 00:06:56.230
Speaker 5 (Quinlan Conference Room): So just to review the big game
details.
75
00:06:56.525 --> 00:07:02.725
Speaker 6 (Quinlan Conference Room): It's coming up Sunday, February 8th,
Levi's Stadium in Santa Clara, and the game will kick off at 3.
76
00:07:05.305 --> 00:07:12.275
Speaker 6 (Quinlan Conference Room): I wanted to highlight some of your
feedback and input at our December 17th meeting.
77
00:07:12.575 --> 00:07:20.745
Speaker 6 (Quinlan Conference Room): A lot of what was brought up has
been integrated in what we were being presented in this couple of slides.
78
00:07:20.745 --> 00:07:21.685
Speaker 5 (Quinlan Conference Room): a few things.
79
00:07:21.690 --> 00:07:26.549
Speaker 6 (Quinlan Conference Room): Had to do with United City
Communication developing a dedicated website.
80
00:07:26.660 --> 00:07:39.689
Speaker 6 (Quinlan Conference Room): consistent messaging, coordinated
with social media, marketing materials, creating promotional videos,
city-approved logos, visitor maps and QR codes, tools linking to
attractions and services.
81
00:07:39.690 --> 00:07:50.579
Speaker 6 (Quinlan Conference Room): Showcasing our hidden gems, so our
wineries, golf courses, shopping destination, outdoor spaces, along with
our Cupertino tech and innovation identities.
82
00:07:51.820 --> 00:08:02.159
Speaker 6 (Quinlan Conference Room): Additional feedback had to do with
visitor guidance, providing lodging options, travel information,
attractions that are available in the city, as well as activity
recommendations.
83
00:08:02.810 --> 00:08:12.070
Speaker 6 (Quinlan Conference Room): Also, event activation, so any
themed gatherings, tastings, fairs, and community events that, that would
not violate any broadcast.
84
00:08:12.220 --> 00:08:21.179
Speaker 6 (Quinlan Conference Room): And then transportation solutions,
courting shuttles, or partnerships to reduce reliance on cars during the
big game activity.
85
00:08:22.740 --> 00:08:24.660
Quinlan Conference Room: So that was the feedback of the committee.
86
00:08:25.580 --> 00:08:36.490
Speaker 6 (Quinlan Conference Room): With that, we've been able to
develop and explore Cupertino. This is a new online hub designed to help
residents and visitors discover, navigate, and enjoy the city as we
celebrate the big game.
87
00:08:36.610 --> 00:08:38.900
Speaker 6 (Quinlan Conference Room): This… this…
88
00:08:38.900 --> 00:09:00.580
Speaker 6 (Quinlan Conference Room): Platform is available at
thecupertino.cov forward slash explore Cupertino, and you will see, which
we'll showcase in a bit, you'll see 9 unique buttons that feature all of
the tools and all what Cupertino has to offer. So, Dine Local, where we
have participating businesses offering demos and specials during the, big
game.
89
00:09:00.580 --> 00:09:06.689
Speaker 6 (Quinlan Conference Room): We have a list of businesses that
are providing watch parties for anyone that wants to come and enjoy
90
00:09:06.690 --> 00:09:17.060
Speaker 6 (Quinlan Conference Room): the game with people, friends, and
family. They're showcasing all our retail shopping centers all throughout
the city. We have maps of public art and recreational opportunities.
91
00:09:17.060 --> 00:09:32.100
Speaker 6 (Quinlan Conference Room): They're available in the city, as
well as different wineries with a, you know, address. We are listing all
of our hotels, so anyone that's looking to book or get information on the
local hotels in Catino, that's all available in this online hub, as well
as,
92
00:09:32.400 --> 00:09:39.480
Speaker 6 (Quinlan Conference Room): this, SV Hopper, which is the tool
that we use here in the city to allow for people to get around.
93
00:09:39.560 --> 00:09:56.050
Speaker 6 (Quinlan Conference Room): The program is offered for the month
of February, so we're showcasing that for new riders, so that way anyone
that's here that wants to get around the city to explore what we have to
offer can take advantage of this resource. And then it's transportation
tools and resources that they can find as well.
94
00:09:56.540 --> 00:10:02.250
Speaker 6 (Quinlan Conference Room): So, kind of an all-in-one catch-all
hub for anyone to explore what we have to offer at the city.
95
00:10:03.290 --> 00:10:20.500
Speaker 6 (Quinlan Conference Room): So with that, I'm going to hand it
off to Adam, who's going to give you a little bit of a tool… a little bit
of information on how these maps that have been developed can actually
help people better understand what's happening in Cupertino, which is
available at the cupertino.gov forward slash support.
96
00:10:23.060 --> 00:10:23.900
Quinlan Conference Room: Yeah.
97
00:10:23.900 --> 00:10:28.590
Speaker 6 (Quinlan Conference Room): Steve Adams Barraza is with our GAS
Division here at the City.
98
00:10:30.700 --> 00:10:34.239
Speaker 6 (Quinlan Conference Room): Please load it up now.
99
00:10:59.180 --> 00:11:02.219
Speaker 6 (Quinlan Conference Room): Hey, hello everyone, it's Daniel
Nensen, I'm Adam Morazza, I'm our senior.
100
00:11:02.220 --> 00:11:03.250
Speaker 13 (Quinlan Conference Room): business systems analyst.
101
00:11:03.256 --> 00:11:16.786
Speaker 7 (Quinlan Conference Room): with our IT department. We've been
working in conjunction with Daniel's team and other groups in the city to
put these resources together. I wanted to go over some of the maps that
we've put together that were specifically put together by Arson.
102
00:11:16.856 --> 00:11:24.416
Speaker 7 (Quinlan Conference Room): But first, this is the landing page
for the Explore Cupertino page, where Ben is talking about, we have that
video.
103
00:11:25.986 --> 00:11:28.166
Speaker 7 (Quinlan Conference Room): I've put together in-house as well.
104
00:11:28.986 --> 00:11:48.726
Speaker 7 (Quinlan Conference Room): And now here we have the different
buttons. The one that we can highlight first is this dine local deals and
specials. So this is related to… it's gonna look similar if you've seen
the other marketing campaigns we've done, July or Restaurant Week, but
what we have here is a map of different restaurants that are offering
specials throughout the city.
105
00:11:48.806 --> 00:11:50.626
Speaker 7 (Quinlan Conference Room): Believed it was a campaign.
106
00:11:51.056 --> 00:11:59.226
Speaker 7 (Quinlan Conference Room): Together, we reached out to our
businesses, and here is a place where people can see offers specific that
are being uniquely done in our city.
107
00:11:59.296 --> 00:12:15.175
Speaker 7 (Quinlan Conference Room): Zoom in on the map with either your
fingers if you're on your phone, or, like, with the mouse, and as you go
closer, you'll see kind of exactly where this location is. Right here,
you'll see the list of restaurants participating, and then you can
actually click on this button.
108
00:12:15.336 --> 00:12:20.626
Speaker 7 (Quinlan Conference Room): To the website to see a specific…
default view. Yeah.
109
00:12:23.626 --> 00:12:30.516
Speaker 7 (Quinlan Conference Room): Going back to the Explore Cupertino
page, as Daniel mentioned, this is kind of like a landing hub at several
different,
110
00:12:32.616 --> 00:12:37.126
Speaker 7 (Quinlan Conference Room): things out here. Did you want me to
go through each of these, or just the ones with the…
111
00:12:37.986 --> 00:12:40.836
Speaker 7 (Quinlan Conference Room): See, so this one's our retail
shopping centers.
112
00:12:48.296 --> 00:13:03.735
Speaker 7 (Quinlan Conference Room): And this shows all the shopping
centers in the city. What we tried to do was highlight where these
shopping centers are, how many shops are in there, and we went through
each shopping center individually and tried to add what sort of
characteristics they have. So, this ABN Plaza has
113
00:13:03.806 --> 00:13:12.905
Speaker 7 (Quinlan Conference Room): a wellness and bakery, beauty,
bakery and treats, and it has professional services. And so, as we click
on one of these, say we look at the Biltmore Plaza.
114
00:13:14.596 --> 00:13:24.125
Speaker 7 (Quinlan Conference Room): You get the list of businesses, we
have our categories here, it shows you where it is in the city, and then
if there's any art, there's a link to some… a photo of the art.
115
00:13:24.236 --> 00:13:28.166
Speaker 7 (Quinlan Conference Room): These are all optimized for your
phone, so they look…
116
00:13:28.326 --> 00:13:36.506
Speaker 7 (Quinlan Conference Room): They're designed primarily for
people who are cruising around the city, they see a QR code, and they can
scan it and go here. We also have…
117
00:13:41.036 --> 00:13:49.376
Speaker 7 (Quinlan Conference Room): Public Art and Recreation, this,
this particular map.
118
00:13:50.266 --> 00:13:56.866
Speaker 7 (Quinlan Conference Room): shows different sites of public art
and playgrounds and parks in the city. Again, we tried to,
119
00:13:57.596 --> 00:14:15.796
Speaker 7 (Quinlan Conference Room): say what's unique about each park,
so we're highlighting that this park has, barbecue pits and bocce ball,
or which parks have playgrounds, and so these are just kind of glimpses
of ways that a visitor can see what's in our city in a familiar manner,
though. There's a map, in a way, that's…
120
00:14:15.926 --> 00:14:20.075
Speaker 7 (Quinlan Conference Room): And then finally, we have… This
section here for…
121
00:14:20.196 --> 00:14:26.546
Speaker 7 (Quinlan Conference Room): wineries. So, we have the three
wineries just outside the city boundary, but they're affiliated,
122
00:14:29.336 --> 00:14:37.335
Speaker 7 (Quinlan Conference Room): people think of these wineries when
they're visiting Fuicino, and so we're just giving people opportunities
to see what the city has to offer, and
123
00:14:37.896 --> 00:14:44.985
Speaker 7 (Quinlan Conference Room): What's… what we found unique about…
or what we found useful about these maps is any landing page that they go
on, they can click and save.
124
00:14:44.986 --> 00:15:01.826
Speaker 7 (Quinlan Conference Room): If we landed on this page, you can
turn this off and see the rest of the features in here, or if you want to
see the deals and specials, you can click on this button, and you can go
around. So it just gives people a unified experience throughout whatever
page they land on, but this page is going to cater to the information
that's on the page itself.
125
00:15:02.136 --> 00:15:04.585
Speaker 7 (Quinlan Conference Room): She's looking at you. I'm sorry.
126
00:15:05.956 --> 00:15:10.796
Speaker 7 (Quinlan Conference Room): And so, I want to thank you guys for
giving me some of your time today. I'm going to pass it back to Daniel.
127
00:15:12.276 --> 00:15:13.366
Quinlan Conference Room: Thank you, Adam.
128
00:15:15.270 --> 00:15:17.080
Speaker 6 (Quinlan Conference Room): We do have a couple more slides.
129
00:15:17.360 --> 00:15:19.320
Speaker 6 (Quinlan Conference Room): For the presentation.
130
00:15:19.680 --> 00:15:24.809
Speaker 6 (Quinlan Conference Room): That will focus on… The
communication aspect of what we've been doing?
131
00:15:25.620 --> 00:15:27.450
Speaker 6 (Quinlan Conference Room): social media.
132
00:15:37.220 --> 00:15:38.850
Quinlan Conference Room: And with that, I'm gonna…
133
00:15:39.040 --> 00:15:44.849
Speaker 6 (Quinlan Conference Room): And… presentation over to my
colleague, Jon Nguyen, our Communications Division to.
134
00:15:45.375 --> 00:15:51.754
Speaker 5 (Quinlan Conference Room): an update on that. Yes, I'm Joe
Nguyen, I'm part of our Communications Division, and I'm the
Communications and Marketing.
135
00:15:51.760 --> 00:16:03.530
Speaker 8 (Quinlan Conference Room): here in San Cupertino. So the big
question that I was tasked with asking, answering was, how do we get
hotel visitors to come to Cupertino instead of our host city teleports?
And so.
136
00:16:03.530 --> 00:16:18.600
Speaker 8 (Quinlan Conference Room): Dance to that, across Cupertino
streets and, you know, hotel lobbies, we brought Cupertino right to our
visitors. So, I developed a dime… local Dime Cupertino logo, which you
can see in that image. That was developed in full usage in our marketing
tools.
137
00:16:18.670 --> 00:16:35.819
Speaker 8 (Quinlan Conference Room): For print and physical materials,
you'll see banners, so we have a street banner on Steven Street
Boulevard, we have some retractable banners that will be used in hotel
lobbies, postcards will be given to businesses, and posters also to be
given to businesses.
138
00:16:36.000 --> 00:16:39.289
Speaker 8 (Quinlan Conference Room): And for that, that has the sole
purpose of getting
139
00:16:39.340 --> 00:16:50.210
Speaker 8 (Quinlan Conference Room): hotel visitors to plan your next
meal at Silic Cupertino, and you'll see the QR code and the link there.
On our digital side, we have a dedicated website.
140
00:16:50.210 --> 00:17:03.169
Speaker 8 (Quinlan Conference Room): Our social media promotion starts
today, right after this meeting, actually. We'll be promoting our video,
which you'll see soon, our logo. We're also leveraging our city
newsletters.
141
00:17:03.170 --> 00:17:18.589
Speaker 8 (Quinlan Conference Room): I will be doing a press release
soon, and yeah, you can check out our city website. Overall, this
campaign highlights our local businesses, encourages exploration, and
strengthens Fuquito's brand as a must-visit destination during game week
and beyond.
142
00:17:18.849 --> 00:17:20.619
Speaker 8 (Quinlan Conference Room): Israel? Yes.
143
00:17:21.470 --> 00:17:24.760
Speaker 6 (Quinlan Conference Room): With that, we will play the video.
144
00:17:26.020 --> 00:17:33.140
Speaker 6 (Quinlan Conference Room): The video does feature the Miracle
Catino Kitty Moore, and it's a 30-second promotional video. So, play
this.
145
00:17:33.140 --> 00:17:36.980
Daniel Degu: Yes, yes, see if you can hear it.
146
00:17:56.410 --> 00:17:58.369
Quinlan Conference Room: If your traffic's trying to change.
147
00:18:09.100 --> 00:18:09.800
Quinlan Conference Room: Sure.
148
00:18:15.240 --> 00:18:17.470
Speaker 6 (Quinlan Conference Room): I'm calling from the DJ Cooper.
149
00:18:17.475 --> 00:18:18.845
Speaker 4 (Quinlan Conference Room): How would you help me therapy?
150
00:18:18.975 --> 00:18:19.884
Speaker 4 (Quinlan Conference Room): While you are?
151
00:18:26.055 --> 00:18:27.794
Speaker 4 (Quinlan Conference Room): Can you speak to the audience?
152
00:18:28.255 --> 00:18:33.264
Speaker 4 (Quinlan Conference Room): It was the endless nightstands.
153
00:18:34.580 --> 00:18:36.239
Speaker 5 (Quinlan Conference Room): Yeah, he's been practicing very
easily.
154
00:18:38.600 --> 00:18:41.040
Quinlan Conference Room: Sorry, there's a little bit of technical
difficulties.
155
00:19:00.340 --> 00:19:04.949
Speaker 5 (Quinlan Conference Room): Maybe we can just turn on us.
156
00:19:04.950 --> 00:19:09.130
Speaker 1 (Quinlan Conference Room): titles, and then mute everything
else. So you can imagine, you are aware…
157
00:19:22.520 --> 00:19:23.589
Speaker 1 (Quinlan Conference Room): Okay, okay.
158
00:19:24.720 --> 00:19:25.850
Quinlan Conference Room: No.
159
00:19:29.850 --> 00:19:35.210
Speaker 14 (Quinlan Conference Room): We'll just play the video without
the sound for right now.
160
00:19:35.219 --> 00:19:35.909
Quinlan Conference Room: No.
161
00:19:54.070 --> 00:19:55.360
Speaker 9 (Quinlan Conference Room): More videos?
162
00:19:56.130 --> 00:20:04.859
Speaker 9 (Quinlan Conference Room): destination for your quality of all
the time, but you'll explore the best of the cities, from open spaces,
like ranches and treadmill.
163
00:20:04.865 --> 00:20:06.365
Speaker 1 (Quinlan Conference Room): global landmarks.
164
00:20:06.365 --> 00:20:08.945
Speaker 9 (Quinlan Conference Room): the Mountain Park Visitor Center.
165
00:20:31.940 --> 00:20:35.310
R "Ray Wang": Maybe you can just share the link, and we can look at it
later.
166
00:20:47.340 --> 00:20:49.840
R "Ray Wang": Just so you know, there's no audio coming through here.
167
00:20:54.130 --> 00:20:57.150
Speaker 9 (Quinlan Conference Room): Thank you.
168
00:21:03.160 --> 00:21:05.360
Quinlan Conference Room: Apologies for the technical difficulties.
169
00:21:07.690 --> 00:21:09.160
Speaker 9 (Quinlan Conference Room): contains.
170
00:21:18.730 --> 00:21:20.910
Quinlan Conference Room: Your child kept inside.
171
00:21:23.280 --> 00:21:25.410
Quinlan Conference Room: So with that, the last slide.
172
00:21:32.420 --> 00:21:33.340
Quinlan Conference Room: They're beautiful.
173
00:21:45.030 --> 00:21:47.670
Speaker 6 (Quinlan Conference Room): Okay, so this is the recommendation
slide.
174
00:21:47.860 --> 00:21:50.579
Speaker 6 (Quinlan Conference Room): So first is just to receive
presentations.
175
00:21:50.600 --> 00:22:07.120
Speaker 6 (Quinlan Conference Room): for promoting Cupertino during the
big game celebration, and two, to approve EDC outreach to local eateries,
encouraging participation in the City's Shop Global campaign in
celebration of the big game. We have extended the deadline for
176
00:22:07.130 --> 00:22:17.889
Speaker 6 (Quinlan Conference Room): local countries to sign up to
participate in the Shop Local campaign. We currently have 18 businesses
signed up offering deals and specials, but we would like to see more,
obviously.
177
00:22:17.940 --> 00:22:21.699
Speaker 6 (Quinlan Conference Room): So we're extending the deadline to
next Thursday.
178
00:22:21.760 --> 00:22:40.850
Speaker 6 (Quinlan Conference Room): At 12 o'clock is the cutoff, and we
have postcards that we've developed, and if the EDC is interested, it
would be great to get EDC support by going out and visiting businesses
and disseminating these postcards to businesses to encourage
participation. That is one of the,
179
00:22:40.950 --> 00:22:52.140
Speaker 6 (Quinlan Conference Room): roles of ETC serving as ambassadors
for economic development and programs that we'll be doing at the city.
So, that's of interest to the committee, that would be a recommendation
that we would…
180
00:22:52.290 --> 00:22:56.229
Speaker 6 (Quinlan Conference Room): Staff, would like to see from… see,
if interested.
181
00:22:57.200 --> 00:22:59.099
Quinlan Conference Room: So you said that it's a deadline.
182
00:23:00.690 --> 00:23:03.910
Speaker 6 (Quinlan Conference Room): So, the postcards need to be done
before the deadline.
183
00:23:05.160 --> 00:23:08.639
Speaker 6 (Quinlan Conference Room): The deadline's one more week? Yes,
it's Thursday.
184
00:23:08.820 --> 00:23:12.560
Speaker 6 (Quinlan Conference Room): When we… when we've been, just to…
just to clarify, we've been…
185
00:23:12.630 --> 00:23:27.249
Speaker 6 (Quinlan Conference Room): outreaching the businesses for
several weeks now, so it's… a lot of the businesses are aware of what
we're doing as far as outreach. I want to continue to encourage
businesses to participate and bring more awareness. So, kind of adding a
little extra boost of outreach.
186
00:23:27.250 --> 00:23:32.669
Speaker 6 (Quinlan Conference Room): From the city to the businesses is
the desire with that definition.
187
00:23:33.140 --> 00:23:34.690
Speaker 5 (Quinlan Conference Room): postcards.
188
00:23:35.070 --> 00:23:46.269
Speaker 1 (Quinlan Conference Room): Yeah, so, so this is that… now,
let's open for discussion, open discussion. The first question was, was
from, Commissioner Carter, and then Commissioner Dante, and then I want
to go to… Yeah, at the postcards.
189
00:23:46.275 --> 00:23:50.484
Speaker 3 (Quinlan Conference Room): available… available now, or… Yes.
Okay.
190
00:23:52.770 --> 00:23:54.700
Quinlan Conference Room: British. Exactly.
191
00:23:58.620 --> 00:24:00.349
Speaker 5 (Quinlan Conference Room): But this is what the postcard looks
like.
192
00:24:00.570 --> 00:24:03.350
Speaker 6 (Quinlan Conference Room): Okay. Has information of the program
itself.
193
00:24:03.560 --> 00:24:05.810
Speaker 6 (Quinlan Conference Room): And then on the other side, there's
information.
194
00:24:06.090 --> 00:24:08.379
Speaker 6 (Quinlan Conference Room): Promoting our TFA.
195
00:24:08.560 --> 00:24:12.330
Speaker 6 (Quinlan Conference Room): So, if a business goes to this page,
this is where they'll get information about
196
00:24:13.150 --> 00:24:16.839
Speaker 6 (Quinlan Conference Room): Being offered with the program, and
where they can sign up, and all of that information.
197
00:24:22.070 --> 00:24:25.380
Speaker 6 (Quinlan Conference Room): It'd be nice to have a little bit
more than a week to deal with this.
198
00:24:32.850 --> 00:24:34.320
Speaker 1 (Quinlan Conference Room): Trying a QR code out.
199
00:24:35.450 --> 00:24:38.910
Speaker 1 (Quinlan Conference Room): So this is to distribute to the,
businesses, right?
200
00:24:40.310 --> 00:24:42.640
Quinlan Conference Room: If members have the availability.
201
00:24:43.480 --> 00:24:44.760
Speaker 5 (Quinlan Conference Room): Understandable or not.
202
00:24:47.030 --> 00:24:48.040
Quinlan Conference Room: The end.
203
00:24:48.090 --> 00:24:50.420
Speaker 5 (Quinlan Conference Room): Sure, I'll be happy to…
204
00:24:50.425 --> 00:24:51.635
Speaker 3 (Quinlan Conference Room): distributes.
205
00:24:52.105 --> 00:24:57.114
Speaker 3 (Quinlan Conference Room): Ben, I'm going to the… restaurant,
then I can…
206
00:24:57.795 --> 00:24:58.885
Quinlan Conference Room: solar app.
207
00:24:58.945 --> 00:25:00.155
Speaker 3 (Quinlan Conference Room): Promotage.
208
00:25:00.605 --> 00:25:01.695
Speaker 3 (Quinlan Conference Room): website.
209
00:25:02.440 --> 00:25:05.689
Speaker 1 (Quinlan Conference Room): Yeah, we can start a motion after
the open rounds discussion, too.
210
00:25:06.080 --> 00:25:20.639
Speaker 6 (Quinlan Conference Room): One other thing to note, if, so we
have a body of nine, anything that group of 5 or more would constitute a
form, so it would just need to be less than 5 people, so you guys can go
out of groups, but just not exceed, not 5 or more.
211
00:25:23.200 --> 00:25:28.370
Speaker 6 (Quinlan Conference Room): So, yeah, what does it mean that
from the local business to partner.
212
00:25:28.375 --> 00:25:32.074
Speaker 10 (Quinlan Conference Room): What does it require from their
side to participate?
213
00:25:32.265 --> 00:25:32.815
Speaker 5 (Quinlan Conference Room): You have that.
214
00:25:32.820 --> 00:25:48.730
Speaker 6 (Quinlan Conference Room): information available online, and
I'm happy to answer that question. So, primary, eligibility requirements
have a physical storefront here in the city, so working order, and then
that they have an active business license, and that they offer a special
during this promotional campaign.
215
00:25:49.770 --> 00:25:55.539
Speaker 10 (Quinlan Conference Room): And they give that special to the
website, the city website. Right, so they will…
216
00:25:55.540 --> 00:26:07.030
Speaker 6 (Quinlan Conference Room): When they go to the website to sign
up, they'll submit that information to staff, and we'll verify the
eligibility, and then we'll post it, where Adam showed you the maps,
we'll post that information for the public to view.
217
00:26:09.000 --> 00:26:10.279
Quinlan Conference Room: Two more quill it.
218
00:26:12.090 --> 00:26:16.750
Speaker 6 (Quinlan Conference Room): One is that, is there a… and this
would be pointed towards the website.
219
00:26:16.755 --> 00:26:22.724
Speaker 11 (Quinlan Conference Room): Is there anything that would, like,
be specific for… Families was children.
220
00:26:22.925 --> 00:26:30.485
Speaker 11 (Quinlan Conference Room): I know that most of the
participants would not have children, but the ones that do would be if
you had a site where
221
00:26:31.525 --> 00:26:40.314
Speaker 11 (Quinlan Conference Room): it's something you boink on that…
for… that would be attracted to children, I don't know, like, our parks
or whatever. I'm just… I'm bringing…
222
00:26:40.795 --> 00:26:49.105
Speaker 11 (Quinlan Conference Room): Any of that. And the second
clarifying question is, is there a… Area-wide.
223
00:26:49.935 --> 00:26:55.155
Speaker 11 (Quinlan Conference Room): Information spot that we could get
a plug for our website.
224
00:26:56.855 --> 00:26:59.264
Speaker 11 (Quinlan Conference Room): like, Santa Clara Valley.
225
00:26:59.625 --> 00:27:04.505
Speaker 11 (Quinlan Conference Room): or the Bay Area, that is having
something that's trying to…
226
00:27:04.835 --> 00:27:13.444
Speaker 11 (Quinlan Conference Room): be sort of a central location for
the big games. And if we had that, that we have a plug, because the main
thing is.
227
00:27:13.545 --> 00:27:16.575
Speaker 11 (Quinlan Conference Room): You need to get them to the
website.
228
00:27:16.840 --> 00:27:23.570
Speaker 6 (Quinlan Conference Room): Yeah, I'm happy to kind of answer
those two questions, and if I'm not able to answer it, please follow up
with me on your question.
229
00:27:24.310 --> 00:27:31.899
Speaker 6 (Quinlan Conference Room): So the first one, we do have
information for families, and I can just go back a few slides, so you can
see here.
230
00:27:31.930 --> 00:27:38.499
Speaker 6 (Quinlan Conference Room): we have different categories when
you look at the Explore Cupertino map. So there's public art.
231
00:27:38.500 --> 00:27:57.010
Speaker 6 (Quinlan Conference Room): There's shopping, there's play and
winery, so the art, public art, and play, which is recreation
opportunities, are listed there. We do have a button for that
specifically on the page, so if someone is interested with families, they
can click on that and access those specific resources that would be
available to them during this campaign.
232
00:27:57.580 --> 00:28:01.600
Speaker 11 (Quinlan Conference Room): Okay, please, that should… do you
think that should be a no? I don't know.
233
00:28:02.370 --> 00:28:08.869
Speaker 6 (Quinlan Conference Room): I would think so. I mean, we're
happy, obviously, to take input if you have ideas, but I think, generally
speaking.
234
00:28:08.980 --> 00:28:10.240
Speaker 6 (Quinlan Conference Room): the Q part.
235
00:28:11.510 --> 00:28:16.420
Speaker 6 (Quinlan Conference Room): That should achieve that information
of providing rent for the families.
236
00:28:17.400 --> 00:28:19.919
Speaker 1 (Quinlan Conference Room): I saw the Commissioner already,
this…
237
00:28:20.490 --> 00:28:21.819
Speaker 1 (Quinlan Conference Room): Mr. Wall, can you hear us?
238
00:28:21.820 --> 00:28:24.270
R "Ray Wang": I can hear you. So…
239
00:28:24.540 --> 00:28:38.139
R "Ray Wang": Yeah, I had two questions, I think. If you want to disperse
this out, what's the best way to actually have us all take a few flyers,
divide where to go, and actually drop things off if you need that kind of
activation? Is that something that staff wants to do?
240
00:28:38.140 --> 00:28:56.539
R "Ray Wang": or wants to put us to work, too. I think that would be
something you could probably do that'd help us. And then the second piece
was something a little bit later, but it's, yeah, one week is a fast
turnaround time for these, and because we only meet once a quarter, we
should probably think about getting ahead of, like, the next set of
events as well. But that's for a little bit later, for discussion.
241
00:28:57.950 --> 00:29:15.889
Speaker 6 (Quinlan Conference Room): Yes, great, great feedback,
Councilmember. I think with the first one, what we could do as staff is
we could provide a list of businesses that are participating in the
program, so that way you know which ones are actively participating in
the program. I think if you are going to go out and visit businesses, I
would suggest
242
00:29:15.890 --> 00:29:18.909
Speaker 6 (Quinlan Conference Room): You don't see them on the list,
businesses that you frequent?
243
00:29:18.910 --> 00:29:22.110
Speaker 6 (Quinlan Conference Room): Right? That's the business you may
want to get in touch with. I don't…
244
00:29:22.110 --> 00:29:30.730
Speaker 6 (Quinlan Conference Room): Just in the interest of time. So
that would achieve that. And then to your point, Councilmember, and I
know we'll discuss this most likely in the next item.
245
00:29:30.730 --> 00:29:45.110
Speaker 6 (Quinlan Conference Room): I think there is an opportunity
going into the next meeting where there'll be some ample time to really
plan for outreach as it relates to the upcoming game in the summer, which
will be the soccer, that's happening in June, so…
246
00:29:45.210 --> 00:29:46.519
Speaker 6 (Quinlan Conference Room): Thank you for those funds.
247
00:29:46.580 --> 00:29:47.359
R "Ray Wang": I agree.
248
00:29:48.410 --> 00:29:54.140
Speaker 1 (Quinlan Conference Room): Yes. Thank you. Councilmember,
sorry, and Commissioner Postal Carowing?
249
00:29:54.920 --> 00:30:09.869
Speaker 1 (Quinlan Conference Room): Yes, so thank you so much for this.
I think, it's great to see the website up and running. I like that the
collateral can be repurposed for future events, very, you know, cost-
efficient. I had two questions. One was around,
250
00:30:09.900 --> 00:30:23.430
Speaker 1 (Quinlan Conference Room): you know, usually when you have a
website, and we're hoping people will find it, but we are somewhat
handicapped by being unable to use the Super Bowl keywords, so are… is
there any budget behind promoting this, you know, buying up, you know,
anyone
251
00:30:23.430 --> 00:30:33.420
Speaker 1 (Quinlan Conference Room): that is searching for the word Super
Bowl, and then you could get, like, paid search ads to put the Cupertino
page up there, you know, just to work around the fact that we can't
actually use Super Bowl.
252
00:30:33.530 --> 00:30:42.360
Speaker 1 (Quinlan Conference Room): Yeah, so ad budget would be my first
question, and then, the second would be, you know, how are we tracking
any lift from our efforts?
253
00:30:42.850 --> 00:30:44.399
Speaker 6 (Quinlan Conference Room): Yeah, in short, I think the short.
254
00:30:44.405 --> 00:30:45.185
Speaker 5 (Quinlan Conference Room): Answer to respond.
255
00:30:45.185 --> 00:30:56.124
Speaker 6 (Quinlan Conference Room): that question, and Joe, please jump
in on this, and we'll discuss this. We will be boosting on social media,
our campaigns and collateral that we've developed out of digital.
256
00:30:56.125 --> 00:31:09.844
Speaker 6 (Quinlan Conference Room): So we do look to kind of reach that
audience. I know in the boosting, it will reach audience not only just of
Cupertino, but also outside of the city and outside of the state, so that
way we can bring awareness.
257
00:31:10.055 --> 00:31:14.185
Speaker 6 (Quinlan Conference Room): So we have discussed that
internally. We're hoping that,
258
00:31:14.365 --> 00:31:20.695
Speaker 6 (Quinlan Conference Room): approach will help kind of bring
some visibility to where… not only for residents, but also for visitors.
I mean, we can't do that, beyond.
259
00:31:21.510 --> 00:31:39.169
Speaker 1 (Quinlan Conference Room): Got it. Then I would definitely
recommend, if you have any additional budget, I come from a marketing
background, to consider doing some paid search ads on, keywords where
people are specifically searching for Super Bowl events in the Bay Area,
where to stay in the Bay Area, anything related to the Super Bowl,
because
260
00:31:39.170 --> 00:31:45.769
Speaker 1 (Quinlan Conference Room): with those, you… with paid search,
you actually reach people that are exactly in the buying phase. Like,
you… with… with,
261
00:31:45.770 --> 00:32:02.289
Speaker 1 (Quinlan Conference Room): social media ads, you are kind of
broadcasting very widely to people that may or may not be coming to the
casino, but with paid search, you're… you know that someone is actually
looking to come stay here and look for things to do, so I would… and the
best thing about paid search is you don't actually pay until they click.
262
00:32:02.290 --> 00:32:07.809
Speaker 1 (Quinlan Conference Room): So, it's… it can actually be very
low cost, so I would definitely recommend, considering that.
263
00:32:07.910 --> 00:32:09.569
Speaker 1 (Quinlan Conference Room): It could be a very small budget.
264
00:32:09.995 --> 00:32:12.904
Speaker 5 (Quinlan Conference Room): Thank you. Yes, definitely.
265
00:32:13.620 --> 00:32:14.389
Speaker 6 (Quinlan Conference Room): Thank you, bye.
266
00:32:15.010 --> 00:32:17.979
Speaker 6 (Quinlan Conference Room): Yeah, I saw that Commissioner Anton
also has something in common.
267
00:32:18.320 --> 00:32:22.319
Speaker 9 (Quinlan Conference Room): I have 3 comments to make. First and
foremost, thank you.
268
00:32:22.610 --> 00:32:23.539
Speaker 9 (Quinlan Conference Room): On behalf of.
269
00:32:23.540 --> 00:32:27.770
Speaker 12 (Quinlan Conference Room): the city to do anything that
promotes Cupertino, it's great.
270
00:32:28.350 --> 00:32:46.420
Speaker 12 (Quinlan Conference Room): I'm a marketing guru, and I'm
disappointed, because Dine Local, Dine Cupertino, that makes available
that Cupertino does not have hotels. You'll have to find all the way very
far about hotels, and yet Cupertino hotels are providing 12% TOT taxes.
271
00:32:46.740 --> 00:32:53.189
Speaker 12 (Quinlan Conference Room): I'm disappointed marketing-wise,
because Does that signal anyone that reads?
272
00:32:53.890 --> 00:32:59.699
Speaker 12 (Quinlan Conference Room): Oh, Cupertino is only open for a
restaurant. Where does dine and stay local?
273
00:33:00.000 --> 00:33:03.370
Speaker 12 (Quinlan Conference Room): and stay. I'm… I'm very…
274
00:33:03.550 --> 00:33:11.050
Speaker 12 (Quinlan Conference Room): very happy that we're doing
something, but I don't think hotels will be satisfied, because we're
trying to fill them up.
275
00:33:11.130 --> 00:33:22.470
Speaker 12 (Quinlan Conference Room): And that's… I don't see the effort
behind it. And again, I'm biased. I manage hotel. But… and also, when are
the banners…
276
00:33:22.470 --> 00:33:33.020
Speaker 12 (Quinlan Conference Room): When are all the collaterals be
expected to be delivered to the hotel, or to any other businesses with
the, really, the recommendation to say, guys.
277
00:33:33.290 --> 00:33:52.339
Speaker 12 (Quinlan Conference Room): next week already, occupancy-wise
in Cupertino, we're not waiting for the 6, 7, and 8, but it's starting on
Monday. So, can we roll out an execution level where we know we can count
on all businesses and hotels to promote? We do have, by the way, people
from New Zealand, Paris.
278
00:33:52.510 --> 00:34:06.730
Speaker 12 (Quinlan Conference Room): many from the, Northeast Corridor
staying, and again, I just wanted to make sure so no one… everybody
knows, New England's Patriots are run… are playing against the Seattle,
279
00:34:07.000 --> 00:34:19.669
Speaker 12 (Quinlan Conference Room): I can never see homes. I'm a
European, I don't do Super Bowl. But also, I just wanted to let you all
know that over 300-plus private jets are landing in San Jose, but they
are leaving the…
280
00:34:20.030 --> 00:34:30.990
Speaker 12 (Quinlan Conference Room): the same time. So, mostly for
people from Seattle, coming in and out, they might not stay, but the
occupancy is now finally going up.
281
00:34:30.989 --> 00:34:43.859
Speaker 12 (Quinlan Conference Room): But I'd love to see something, and
if there is a way to amend and put dine and stay, because I'm afraid,
marketing-wise, people will not believe that we're open or have the
capacity to host them for them to stay.
282
00:34:44.219 --> 00:34:48.900
Speaker 12 (Quinlan Conference Room): But again, very appreciative on
anything that we're doing. I think it's fantastic.
283
00:34:49.760 --> 00:34:58.820
Speaker 6 (Quinlan Conference Room): So I can address some of your
comments. Thank you for your feedback. We also… we obviously value the
hotels that are here. There is revenue that is generated, and
284
00:34:59.660 --> 00:35:08.350
Speaker 6 (Quinlan Conference Room): all aspects of economic development
touches on all aspects of businesses, right? Including hotelism. So one
thing I will say is we are,
285
00:35:08.500 --> 00:35:19.249
Speaker 6 (Quinlan Conference Room): designing different ways of having
this dine local, dine cottino, design, where it'll say things like, dine
local.
286
00:35:19.360 --> 00:35:38.910
Speaker 6 (Quinlan Conference Room): shop Tina, right? So we're gonna…
we're gonna bring that iteration. You're gonna see that on social media,
for example. Just discussed that this morning, Joe and I. So we're
channeling your thoughts on that, I can say that. Thank you. Yes. We have
been touching base with hotels, including your hotel, about, the
retractable banners, which…
287
00:35:38.910 --> 00:35:54.289
Speaker 6 (Quinlan Conference Room): You probably saw, as you're coming
into this room today, the retractable banner, which has the QR code that
lists everything that's available in the Export Keynote page, and we are
putting those out where hotels are interested, and I know that's
something we're interested in, so we are doing that.
288
00:35:54.290 --> 00:36:06.779
Speaker 6 (Quinlan Conference Room): And we've also placed all of the
lawn signs throughout the city. We did that this week, finishing that up,
I believe we finished that up yesterday. And then we've reached out to
every single participating business.
289
00:36:06.870 --> 00:36:20.900
Speaker 6 (Quinlan Conference Room): in the city, those are the 18, and
we've provided them with posters that they're placing in their
storefronts, so we're going to continue doing that as more businesses
sign up. So, we are actively working on the outreach piece, and I
understand
290
00:36:20.900 --> 00:36:28.460
Speaker 6 (Quinlan Conference Room): We don't want to neglect any
industry as we're doing that. So, so hopefully, by the time that this
program is over, as far as this
291
00:36:28.500 --> 00:36:34.329
Speaker 6 (Quinlan Conference Room): The, big game. We will feel
satisfied with what we're able to do as far as how we're engaging with
hotels.
292
00:36:34.500 --> 00:36:35.510
Speaker 6 (Quinlan Conference Room): partners.
293
00:36:36.260 --> 00:36:51.949
Speaker 8 (Quinlan Conference Room): Just to add, like, we made the logo
generic so that we could replace it with shop logo, or steak puppetino,
or stay, or Explore Cupertino, and that's something that, yeah, Daniel
and I did discuss that we're hoping to do in the future. Yeah, that's a
really good idea, the steak puppetino.
294
00:36:54.910 --> 00:36:58.000
Speaker 8 (Quinlan Conference Room): Commissioner, Commissioner.
295
00:36:58.200 --> 00:36:59.340
Speaker 8 (Quinlan Conference Room): Yeah, I think I agree.
296
00:36:59.345 --> 00:37:08.105
Speaker 10 (Quinlan Conference Room): night, that we are doing all the
long signs, etc. But you see the long signs and these signs when you are
in the cupido, right?
297
00:37:08.495 --> 00:37:15.674
Speaker 10 (Quinlan Conference Room): What we really need is for the
incentive for people who have not been to continue to come to people.
298
00:37:16.425 --> 00:37:31.144
Speaker 10 (Quinlan Conference Room): And I think, like, I agree with,
like, the, like, we need some kind of promotion, social media, somewhere,
like, we have to pull people in. Once they're here, that, you know,
they'll see, or even if they don't see, they're here, and they're here to
spend, right? So…
299
00:37:31.585 --> 00:37:33.895
Speaker 10 (Quinlan Conference Room): I think we need some push-pull.
300
00:37:34.685 --> 00:37:35.375
Speaker 10 (Quinlan Conference Room): Hmm.
301
00:37:36.465 --> 00:37:40.904
Speaker 10 (Quinlan Conference Room): Sounds good. Commissioner, Barney.
302
00:37:41.580 --> 00:37:55.380
Speaker 3 (Quinlan Conference Room): Yeah, I have a comment, especially
regarding the hotels. The hotel booking should have happened a long time
ago, right, for the game. So that promotion should have… should have
happened a month or two ago.
303
00:37:55.430 --> 00:38:09.659
Speaker 3 (Quinlan Conference Room): That's a comment. And then, question
is, is there a way for us to measure the effectiveness of our campaign?
Have we put anything in place so that, this campaign generated this
additional revenue?
304
00:38:09.810 --> 00:38:18.030
Speaker 3 (Quinlan Conference Room): So that you can get accolades if
there's a measure… if there's a way to measure that effectiveness of the
campaign.
305
00:38:19.090 --> 00:38:20.950
Speaker 3 (Quinlan Conference Room): Yeah, convolutional?
306
00:38:21.325 --> 00:38:38.184
Speaker 12 (Quinlan Conference Room): I just wanted to make sure everyone
understands that a lot of people waited to know who was going to play at
the Super Bowl, and it was only announced Sunday. So, now people are
starting to make their arrangements for hotel stay.
307
00:38:38.265 --> 00:38:44.094
Speaker 12 (Quinlan Conference Room): So, just wanted to make sure, no,
everybody was waiting for the announcement of who was going to play.
308
00:38:45.970 --> 00:38:59.210
Speaker 6 (Quinlan Conference Room): And, as far as metrics, there are
metrics that we will be able to pull, like, with the social media
marketing efforts that we're doing, so we will have that information at
the conclusion of the campaign.
309
00:38:59.830 --> 00:39:02.569
Speaker 5 (Quinlan Conference Room): Thank you.
310
00:39:02.575 --> 00:39:04.115
Speaker 1 (Quinlan Conference Room): Commissioner, do you have a minute?
311
00:39:04.115 --> 00:39:06.925
Speaker 4 (Quinlan Conference Room): I kind of agree with,
312
00:39:07.355 --> 00:39:16.804
Speaker 4 (Quinlan Conference Room): Oh, bono, right? Sorry. Yeah,
because, for me, because I do not own a restaurant, but I own a lot of,
like, services, salon and, like, wellness salon, right?
313
00:39:16.810 --> 00:39:36.540
Speaker 13 (Quinlan Conference Room): So, for me, if I'm a traveler
planning to come visit in Cupertino, I would think, like, oh, in
Cupertino, just off of Russia, they did not have any, like, fun things
other than just, like, hey, so I think this one is great. It's a great
idea that you guys build a website, and it's very clear for, like,
visitor, or even, like, a local business owner to track, like, what we
can do.
314
00:39:36.540 --> 00:39:39.760
Speaker 13 (Quinlan Conference Room): But this is kind of misleading for,
315
00:39:39.870 --> 00:39:43.939
Speaker 13 (Quinlan Conference Room): people that live outside, or in
local English, like.
316
00:39:44.090 --> 00:39:50.160
Speaker 13 (Quinlan Conference Room): We're, you know, just over Russia,
and inside of Russia, there's no other funds, services, or…
317
00:39:51.510 --> 00:39:52.520
Quinlan Conference Room: Smarty.
318
00:39:52.520 --> 00:39:59.839
Speaker 13 (Quinlan Conference Room): Maybe, like, you can add, like, the
wording. We can, like, rearrange the wording to, like, more, white.
319
00:40:00.200 --> 00:40:03.169
Speaker 13 (Quinlan Conference Room): Range. So, yeah, it can help a
trick more.
320
00:40:04.750 --> 00:40:10.849
Speaker 6 (Quinlan Conference Room): I can just respond to that. That's a
great… that's great. I just wanted to clarify one thing that may have
not,
321
00:40:11.600 --> 00:40:19.730
Speaker 6 (Quinlan Conference Room): said, this postcard, the Dine Local
Dine Cupertino, is specifically for the local restaurants.
322
00:40:19.830 --> 00:40:32.990
Speaker 6 (Quinlan Conference Room): So that way, they can understand
what we're doing as far as the initiative for them to participate in the
Shop Local initiative. We would not be handing out these postcards to,
different businesses that are not local.
323
00:40:33.470 --> 00:40:38.170
Speaker 6 (Quinlan Conference Room): So it's really more of an
educational tool that's being used to
324
00:40:38.340 --> 00:40:43.330
Speaker 6 (Quinlan Conference Room): create interest and participation
for the actual Shaman Local Initiative for local…
325
00:40:44.430 --> 00:40:52.299
Speaker 11 (Quinlan Conference Room): Thank you for that clarification,
because that is what I thought you… despite 5, that I was going to go to
5 different eateries and say.
326
00:40:52.460 --> 00:40:54.370
Speaker 11 (Quinlan Conference Room): Want to get your name on the list.
327
00:40:54.660 --> 00:40:58.159
Speaker 11 (Quinlan Conference Room): That's what I… that's what I
thought it was. Yeah.
328
00:40:58.310 --> 00:41:00.190
Speaker 11 (Quinlan Conference Room): Yeah, so…
329
00:41:00.190 --> 00:41:18.240
Speaker 12 (Quinlan Conference Room): Something that could make life
easier, and something I would love to recommend this body to adopt is a
major press release. Cupertino ready for the game, and with all the SEO
and all the outlets that we can outreach, that will do it all.
330
00:41:18.240 --> 00:41:21.009
Speaker 12 (Quinlan Conference Room): On the way. Awesome. That's
fantastic.
331
00:41:21.010 --> 00:41:23.880
Speaker 6 (Quinlan Conference Room): press meetings that we're working
on. Yes, that is going to be.
332
00:41:23.885 --> 00:41:25.305
Speaker 5 (Quinlan Conference Room): become anchored. Yes.
333
00:41:25.305 --> 00:41:26.215
Speaker 13 (Quinlan Conference Room): Thank you. Thank you so much for.
334
00:41:26.220 --> 00:41:42.940
Speaker 1 (Quinlan Conference Room): all your effort in discussing about
this matter, and thank you, staff, so much for the presentation on your
effort in preparing for this big game. If I have a final comment,
basically just conclude, conclusion of everyone's effort, I really,
really want to echo what Commissioner Kosovo-Carin said.
335
00:41:43.700 --> 00:42:01.590
Speaker 1 (Quinlan Conference Room): I also oversee the marketing arm of
the company, and nowadays, we need to get used to how people are
searching for things. Because a lot of times, people are searching when
they want to go somewhere, they search. When they want to eat something,
they search. When they're gonna… when they get relaxed, they search. When
they're gonna go to the hotel, they search.
336
00:42:01.680 --> 00:42:18.659
Speaker 1 (Quinlan Conference Room): how do we pull all the searches in
so that they directly find us? And then, whatever you do is worth it.
Otherwise, if you prepare the beautiful website, and nobody ever launched
a website, and you don't even know who are coming, who are our target
audience, it'll be hard to do the next move, so…
337
00:42:18.780 --> 00:42:26.990
Speaker 1 (Quinlan Conference Room): maybe next time we can… we can see
some real data analysis on… on those efforts, even some backlinks, SEO,
all the things that
338
00:42:26.990 --> 00:42:42.910
Speaker 1 (Quinlan Conference Room): and marketing specialists can audit
what we have done, and what we can improve for all the other efforts, not
only for just this big game, because the big game is coming soon, and we
still have the June-July one, and then later on, we want to also promote
sustainably for all the small businesses.
339
00:42:42.910 --> 00:42:46.530
Speaker 1 (Quinlan Conference Room): But a lot of times, people ignore
the business side of things, which is the marketing.
340
00:42:46.610 --> 00:43:01.479
Speaker 1 (Quinlan Conference Room): if nobody knows that we have so many
good things to do in Cupertino, it's hard for them to provide the
service, so we can look into that in the next few meetings. But for now,
let's conclude this item with anybody propose a motion?
341
00:43:01.590 --> 00:43:06.969
Speaker 1 (Quinlan Conference Room): Do you recommend? Maybe go to public
comment. I'm so sorry. Let's go to public.
342
00:43:06.970 --> 00:43:08.140
Speaker 14 (Quinlan Conference Room): public comment.
343
00:43:08.280 --> 00:43:08.820
Speaker 14 (Quinlan Conference Room): We have.
344
00:43:08.825 --> 00:43:10.455
Speaker 2 (Quinlan Conference Room): No speakers, Chair.
345
00:43:10.460 --> 00:43:13.210
Speaker 1 (Quinlan Conference Room): Perfect, thank you. So now let's
move to motion.
346
00:43:13.870 --> 00:43:21.649
Speaker 1 (Quinlan Conference Room): Anyone want to second this, to
approve EDC outreach to local eateries? Yeah. Do you propose a motion?
Yeah, I'll second it.
347
00:43:21.650 --> 00:43:24.240
Speaker 14 (Quinlan Conference Room): Second that? Okay, thank you.
348
00:43:25.300 --> 00:43:29.550
Speaker 1 (Quinlan Conference Room): So let's, this item is full.
349
00:43:30.590 --> 00:43:34.800
Speaker 1 (Quinlan Conference Room): That's do a round of votes.
Committee member Asawa?
350
00:43:36.420 --> 00:43:38.210
Speaker 2 (Quinlan Conference Room): Mini Member Bono? Yes.
351
00:43:38.340 --> 00:43:46.410
Speaker 2 (Quinlan Conference Room): Committee Member Carter? Yes.
Committee Member Donkey? Yes. Committee Member Gusilchron? Yes.
Councilmember Wang?
352
00:43:48.040 --> 00:43:48.660
R "Ray Wang": I agree.
353
00:43:51.000 --> 00:43:52.229
Speaker 2 (Quinlan Conference Room): Committee member Yip?
354
00:43:52.820 --> 00:43:59.880
Speaker 2 (Quinlan Conference Room): Vice Chair King is absent. Chair
Lynn? Yes. The motion carries unanimously, with Vice Chair Kane absent.
355
00:44:01.650 --> 00:44:02.740
Speaker 1 (Quinlan Conference Room): That is supposed.
356
00:44:03.490 --> 00:44:05.180
Speaker 1 (Quinlan Conference Room): Bon to the next settlement.
357
00:44:05.340 --> 00:44:09.900
Speaker 1 (Quinlan Conference Room): We've even before the CDC graduate
meeting scheduled for 2026.
358
00:44:11.180 --> 00:44:26.789
Speaker 1 (Quinlan Conference Room): Recommended action, is to approve
the 2026 EDC Regular Meeting Schedule, establishing quarterly meetings to
be held at 1pm at the Quinlan Community Center on the last Thursday of
the first month of each quarter, on the following date.
359
00:44:27.050 --> 00:44:34.219
Speaker 1 (Quinlan Conference Room): which is January 29th, today, April
30th, July 30th, and October 29th, 2026.
360
00:44:35.000 --> 00:44:37.940
Quinlan Conference Room: Chair Lynn, I'd like to make a motion to
approve.
361
00:44:38.225 --> 00:44:41.625
Speaker 12 (Quinlan Conference Room): the, EDC regular schedule for 2026.
362
00:44:42.270 --> 00:44:47.619
Speaker 1 (Quinlan Conference Room): I'll second that. Or should we, have
it common before we call for the motion? No?
363
00:44:47.800 --> 00:44:49.890
Speaker 1 (Quinlan Conference Room): Yes, I have a quick comment.
364
00:44:49.890 --> 00:45:08.379
Speaker 1 (Quinlan Conference Room): You know, I'd like to… I think this
was great seeing all of the work you've done ahead of the Super Bowl this
time around. I think the quarterly meeting schedule is somewhat limiting
of this group's ability to provide feedback, and, you know, I think you
had some… Commissioner had very good feedback. Also, Commissioner Yit.
365
00:45:08.380 --> 00:45:19.060
Speaker 1 (Quinlan Conference Room): had some very good feedback around
things that could be improved around this collateral. And so, you know,
my concern would be getting into FIFA,
366
00:45:19.060 --> 00:45:38.180
Speaker 1 (Quinlan Conference Room): there's no meeting immediately
before that, so assuming, you know, collateral gets presented, I don't
even know that anything will be ready in April, so is there an
opportunity for maybe a special meeting before… closer to… not
immediately before FIFA starts, but
367
00:45:38.180 --> 00:45:44.419
Speaker 1 (Quinlan Conference Room): Sometime beforehand where the, you
know, interested business members and committee members can provide
feedback.
368
00:45:45.730 --> 00:45:50.069
Speaker 6 (Quinlan Conference Room): I could respond to that. So, I think
there's a number of ways we can look at it.
369
00:45:50.230 --> 00:46:03.800
Speaker 6 (Quinlan Conference Room): So, special meetings, that can
definitely be, prioritized by the membership committee. But the World Cup
will happen in June, so if there's a desire to have the April meeting.
370
00:46:04.180 --> 00:46:17.049
Speaker 6 (Quinlan Conference Room): to discuss World Cup. We'll also
have other items on the agenda, which also will be the work plan. There
could be a special meeting after that that can happen before June,
because the next meeting
371
00:46:17.580 --> 00:46:23.289
Speaker 6 (Quinlan Conference Room): But that… the third quarter meeting
will be in July, so there should be some sort of special meeting before
that July.
372
00:46:23.865 --> 00:46:26.195
Speaker 15 (Quinlan Conference Room): So we could do it that way.
373
00:46:26.195 --> 00:46:27.965
R "Ray Wang": There's a desire to do it that way.
374
00:46:28.255 --> 00:46:32.024
Speaker 15 (Quinlan Conference Room): to have the special meeting before
the April meet, that can happen as well.
375
00:46:32.305 --> 00:46:34.075
Speaker 15 (Quinlan Conference Room): Shit. That's good.
376
00:46:34.470 --> 00:46:36.870
R "Ray Wang": I would like to make a…
377
00:46:36.870 --> 00:46:57.789
R "Ray Wang": suggestion, maybe we can create a subcommittee or a special
group that can work on some of the special projects, whether it's FIFA,
whether it's America 250 and 4th of July, things that are just rolling
in, and that might actually save you some time, so that they can go meet
on their own, and work on some projects, and kind of report back. Might
give you some more flexibility, given the large number of people on the…
378
00:46:59.930 --> 00:47:11.889
Speaker 6 (Quinlan Conference Room): Yeah, so we can… so, Councilmember,
that's a great suggestion. We can do that through a special meeting and
have a subcommittee established. I'm not sure if we can do that today
with… because it's not agendized, but that, again, that could be an
option.
379
00:47:11.990 --> 00:47:23.319
Speaker 6 (Quinlan Conference Room): So… but I think for this item, this
is just establishing the regular meeting schedule. So if the regular
meeting schedule makes sense, then we can come back, and I can pull the
commission to see when we should have a special meeting.
380
00:47:23.320 --> 00:47:28.879
Speaker 15 (Quinlan Conference Room): for the April meeting. With that
meeting, we have something established for me.
381
00:47:28.885 --> 00:47:31.954
Speaker 12 (Quinlan Conference Room): So we can move forward with the
motion, it needs to be seconded.
382
00:47:33.600 --> 00:47:35.739
R "Ray Wang": I don't think it was seconded, but let's call it question.
383
00:47:36.270 --> 00:47:39.099
Speaker 2 (Quinlan Conference Room): No, Jared, maybe go to public
comment before we.
384
00:47:39.100 --> 00:47:39.760
Speaker 6 (Quinlan Conference Room): We have a.
385
00:47:39.765 --> 00:47:42.784
Speaker 2 (Quinlan Conference Room): Shall we have, Commissioner Al Sawa
just have the final comment?
386
00:47:42.785 --> 00:47:57.594
Speaker 10 (Quinlan Conference Room): Yes, one comment that it's good to
focus on teams and on businesses related to that, but we should also
think long-term of how protein is growing, how we're supporting the
businesses, which are not dependent on the game, or…
387
00:47:57.735 --> 00:48:06.005
Speaker 10 (Quinlan Conference Room): are dependent on our dependers,
right? But we need to think beyond just the groups, and we need some time
to discuss those, too.
388
00:48:06.235 --> 00:48:07.225
Speaker 10 (Quinlan Conference Room): So…
389
00:48:07.425 --> 00:48:12.764
Speaker 10 (Quinlan Conference Room): I think that somewhere we need to
add that to the agenda. Yeah, so… Denny, do you have any comments?
390
00:48:12.765 --> 00:48:14.635
Speaker 5 (Quinlan Conference Room): comments on that? Just to that
point.
391
00:48:14.640 --> 00:48:23.439
Speaker 6 (Quinlan Conference Room): be a discussion in April on the work
plan. The committee members will have an opportunity between now and that
meeting to provide input to staff on ideas.
392
00:48:23.600 --> 00:48:30.399
Speaker 6 (Quinlan Conference Room): to bring to the April, have a full
discussion on parents' work plan for the 20206 year. So we'll be able to
achieve that.
393
00:48:31.030 --> 00:48:32.840
Speaker 15 (Quinlan Conference Room): By the next regular meeting.
394
00:48:32.990 --> 00:48:36.469
Speaker 15 (Quinlan Conference Room): Yeah, emails, right?
395
00:48:36.890 --> 00:48:39.779
Speaker 15 (Quinlan Conference Room): Instructions on how to provide…
396
00:48:40.990 --> 00:48:43.940
Speaker 1 (Quinlan Conference Room): Got it. Now let's open for public
comments.
397
00:48:45.380 --> 00:48:50.929
Speaker 1 (Quinlan Conference Room): We have no speakers here. Thank you.
So, since we have second motion, let's do a round of votes.
398
00:48:51.710 --> 00:48:53.099
Speaker 2 (Quinlan Conference Room): Many members saw it?
399
00:48:54.180 --> 00:48:56.030
Speaker 2 (Quinlan Conference Room): Mini Member Bono? Yes.
400
00:48:56.160 --> 00:49:03.950
Speaker 2 (Quinlan Conference Room): Committee Member Carter? Yes.
Committee Member Dompey? Yes. Committee Member Kasulchron? Yes.
Councilmember Wang?
401
00:49:04.350 --> 00:49:05.100
R "Ray Wang": Aye.
402
00:49:06.570 --> 00:49:07.839
Speaker 2 (Quinlan Conference Room): Committee member yet?
403
00:49:08.170 --> 00:49:14.149
Speaker 2 (Quinlan Conference Room): Chair Lynn? Yes. Motion carries
unanimously, by Chair Canadian Oxon.
404
00:49:15.160 --> 00:49:16.160
Speaker 1 (Quinlan Conference Room): Item closed.
405
00:49:16.300 --> 00:49:19.800
Speaker 1 (Quinlan Conference Room): So, do you have any more staff or
committee reports?
406
00:49:20.890 --> 00:49:27.359
Speaker 1 (Quinlan Conference Room): Okay, and future agenda setting, we
just discussed. And so now, we can close the meeting in German.
407
00:49:28.040 --> 00:49:29.060
Speaker 1 (Quinlan Conference Room): I hit this.
408
00:49:31.780 --> 00:49:36.710
Speaker 1 (Quinlan Conference Room): Thank you all so much for the
support, too.
409
00:49:37.140 --> 00:49:38.920
Quinlan Conference Room: We're the, hotel…
410
00:49:38.920 --> 00:49:42.929
Speaker 1 (Quinlan Conference Room): Are you seeing the lift, or… Oh,
yeah.