HomeMy WebLinkAboutMeeting #11 - 10-17-1990City of Cupertino
Citizen Goals Committee
MEETING #11- SUBCOMMITTEE MEETINGS ROUND #6
A Summary of Comments Received at the Citizen Goals Committee #11 held
October 10, 1990 and at Individual Subcommittee Meetings held October 17,
1990 at the Quinlan Community Center, Cupertino.
Prepared by:
MOORE IACOFANO GOLTSMAN
1802 Fifth Street
Berkeley, CA 94710
(415)845-7549
October 1990
TABLE OF CONTENTS
I. INTRODUCTION 1
II. REVISED GOALS, STRATEGIES AND TACTICS
Parks and Other Governmental Services Subcommittee
Parks and Open Space 2
Community Facilities and Services 5
Education 8
City Identity Subcommittee
Community Character
Land Use
Transportation Subcommittee
Transportation
Regional Cooperation
Housing Subcommittee
Housing
Economic Development Subcommittee
Economic Development
10
13
16
21
23
28
City of Cupertino October 10,1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 1
I. INTRODUCTION
Overview
This document summarizes the results of the eleventh meeting of the City of
Cupertino Citizen Goals Committee held Wednesday, October 10, 1990. (Note:
Individual Subcommittee Meetings were also held on Wednesday, October 17,
1990, and the results of those discussions are also incorporated in this
document.)
Subcommittee Meetings
After an introduction and review of the Goals committee process, Goals
committee members divided into the five subcommittees of Parks and Other
Governmental Services, City Identity, Transportation, Economic Development
and Housing. Each group's discussion was managed by a MIG facilitator and
recorder. A member of the City staff provided assistance to each group. Each
subcommittee reviewed the September 26 joint City Council meeting. Members
reviewed the remaining Subcommittee agenda items and set schedules for item
completion. The groups then began review and revision of the land use matrix.
During the second half of the evening, the Subcommittees exchanged members
and heard presentations of their respective Subcommittee's views of the six
proposed change areas.
As in previous reports, this document is organized by subcommittee, and each
section includes the revised Goals/Strategies/Tactics framework as edited by
Committee members during the subcommittee meeting.
City of Cupertino September 5,1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 2
Primary Subcommittee: Parks and Other Governmental Services
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5,1990 as revised in subsequent written comments and
discussion during the June 13, June 27 and July 11 Committee meetings.
The goals have been grouped together and are listed below. Strategies have
been grouped by topic and are indicated by capital letters. Tactics have been
grouped under each strategy category, and are indicated by bullets.
PARKS AND OPEN SPACE GOALS:
I. Preserve Public Open Space
II. Encourage Maintenance of Private Open Space
III. Protect Sensitive Natural Areas
IV. Retain and Enhance Existing Park and Recreation Areas
PARKS AND OPEN SPACE STRATEGIES AND TACTICS:
The subcommittee organized the various strategies and tactics by setting the first
priority as planning. Members felt that standards for parks and open space
should be established, areas suitable for open space and for recreational
development identified, and accesses and linkages between park and open space
areas designed and emphasized. Once those steps had been taken, it would be
possible to decide which areas should be acquired, zoned, considered as joint
private sector cooperative projects, or pursued as joint projects with other public
agencies.
PLANNING
A. Determine quantitative standards for parks and open space in Cupertino.
al. Develop standards for the amount of open space that should be
maintained for each 1,000 residents.
a2. Develop standards for the amount of park land that should be
maintained for each 1,000 residents.
B. Identify areas that should be preserved as open space.
bi. Define open space (as differentiated from parks).
b2. Identify areas that should be zoned open space.
b3. Identify sensitive ecological areas, such as riparian and canyon
areas.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 3
b5. Plan a greenbelt to link Stevens Creek Park, Blackberry Farm,
McClellan Ranch Park, Deep Cliff Golf Course and Stevens
Creek school.
b6. Consider purchasing the railroad right of way as a possible
greenbelt or trailway in the future if the line is closed.
b7. Encourage complimentary mixed use of open space lands.
b8. Specify funding sources for maintaining and acquiring open space.
C. Develop site utilization plans for parks and recreation facilities.
c1. Work to acquire additional park lands if necessary to meet park
standards and the needs of the community.
D. Promote public awareness of park and open space plans and strategies.
di. Implement a more effective process for communicating to residents
how bond measures work, and how they will contribute to
acquiring and maintaining open space and park areas.
d2. Set up "walks" through open spaces to educate residents about the
open space resources available to Cupertino.
E. Improve access to open space areas, and emphasize linkages between
open space and park areas.
el. Insure that new development allows for adequate access to, and
linkages between, parks and open space.
e2. Connect San Antonio Park with Stevens Creek Park through the
use of a wider right of way, bike or walking trail.
e3. Provide public access and linkage from Vallco Park all along
Stevens Creek Blvd. through to Rancho San Antonio Park.
e4. Trail linkage strategies shall not include condemnation.
F. Delete policy #5-16w in General Plan.
ACQUISITION
A. Acquire additional open space and park lands where necessary to meet
City standards and to protect natural and recreational resources.
al. Form a greenbelt to connect open space and park areas throughout
the City.
B. Increase City revenue for acquisition of open space and parks and
recreational uses which could include increase heights and densities
where appropriate.
bi. Consider implementing (or continuing) park dedication fees, entry
fees, user fees, and fees for special events such as art shows and
concerts, as ways to increase revenue for park and open space
acquisition and maintenance.
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 4
ZONING
A. Consider ways to strengthen the General Plan to protect and maximize
open space and recreational opportunities.
al. Consider establishing a new zoning category of "private
recreational zone."
a2. Consider establishing zones to protect important natural features,
and for areas of sensitive seismic activity.
a3. Retain the golf courses for recreational use and open space.
B. Encourage the preservation of riparian and canyon areas.
C. Maintain current policies and standards regarding hillside and ridgeline
development.
cl. Continue guidelines for hillside development.
D. Encourage planned development (P.U.D.'s) to protect sensitive natural
areas.
PRIVATE SECTOR COOPERATION
A. Provide encouragement for private owners of park and open space to
maintain their open space resources.
B. Seek cooperation with the private sector to encourage joint use of private
recreational facilities and open space.
b1. Encourage a pathway trail system between hillside residences.
b2. Seek cooperation with corporations for use of joint recreational
space.
b3. Investigate joint recreational opportunities with the YMCA, and
with PG&E.
b4. Encourage private ownership to set up open space or recreational
networks that could be available for use of employees and
potentially for public use.
PUBLIC AGENCY COOPERATION
A. Work closely with adjacent jurisdictions to increase access to and
utilization of local and regional open space and recreational areas.
B. Investigate opportunities for joint cooperation with the State and Federal
government.
C. Encourage joint acquisition of open space areas if they are threatened by
undesirable development.
D. Work toward maintaining School district sites for community use.
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 5
Primary Subcommittee: Parks and Other Governmental Services
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the full committee meeting on June 13, 1990, and the
subcommittee meetings on July 18 and July 25,1990.
Goals have been grouped together and are listed below. Strategies are grouped
by topic and indicated by capital letters. Tactics are listed under each strategy.
COMMUNITY FACILITIES AND UTILITIES GOALS:
I. Maximize Use of Existing Services and Facilities
II. Provide Additional City Services
III. Promote Community Safety
IV. Promote Public/Private Cooperation
V. Improve City Government And Resident Communication
VI. Insure Adequate Public Utilities for Cupertino
COMMUNITY FACILITIES AND UTILITIES STRATEGIES AND TACTICS:
ENHANCE EXISTING SERVICES
A. Determine community priorities for existing and potential community
services.
B. Integrate services where appropriate, such as combined child care/elder
care.
C. Continue to regularily evaluate a City -owned police and fire department.
D. Promote more joint use of private/public/corporate facilities.
di. Involve employers in providing childcare, encouraging carpooling,
and employing senior citizens.
E. Promote good communication between City Hall and residents.
el. Implement an on -going citizen's advisory committee to ensure a
democratic and open planning process.
e2. Improve utilization of cable TV for communicating City events and
activities.
e3. Conduct regular public neighborhood meetings.
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 6
F. Promote an attitude of cooperation and assistance between city staff and
residents.
fi. Make zoning regulations more user friendly.
f2. Provide a user's manual on how to apply for building and use
permits.
f3. Treat residents as customers.
G. Locate alternative sources of utilities, where appropriate.
H. Promote water and energy conservation.
hi. Develop more effective water conservation/retention systems.
h2. Enact building and landscaping ordinances that minimize the use
of water.
h3. Promote recycling.
h4. Promote proper disposal of waste. Develop alternatives for
disposing of solid waste.
H. Consider demand and availability of utilities when making density
decisions.
I. Develop alternative sources of funding for social services.
ii. Consider user fees for certain youth activities and programs.
J. Improve communication to residents about the availability of community
services.
PROVIDE NEW COMMUNITY SERVICES
A. Promote City services and programs for working parents, youth,
teenagers, and seniors. Consider City involvement in only those
programs for which there are documented needs not being met in the
private sector.
al. Promote and facilitate more childcare facilities.
a2• Increase City involvement in programs for seniors, including
daycare, housing and affordable health care.
a3. Solicit and survey for program needs.
a4. Insure that the community has access to a public pool, either
through public use of a private owned pool, such as the YMCA
pool, or if such pools are not available, by constructing a City
owned pool.
B. Promote more cultural facilities and activities, and sports and
recreational programs.
C. Consider the needs of the physically disabled when planning community
services and activities.
D. Continue to update and publicize an earthquake preparedness and
disaster preparedness program.
di. Plan for the storage of sufficient emergency supplies.
City of Cupertino October 10, 1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 7
E. Strengthen alliances between local employers and the community.
Encourage local employers to strengthen their roots in the community.
el. Residents have first priority to use community services.
e2. Non-residents who work in Cupertino shall have the second tier of
priority to use community services.
F. Insure that the new post office integrates well into the existing
neighborhood.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 8
Primary Subcommittee: Parks and Other Governmental Services
This topic has not yet been discussed by the Parks Subcommittee.
KEY DISCUSSION ISSUES
Community Involvement
How can the community best support improvements in education? What
educational services should the City provide? How should the City support
local public schools?
Potential Cross Subcommittee Issues
Utilizing education to support community and economic development
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the June 13,1990 meeting. Goals are indicated by bold,
capital headings, strategies are lettered, and tactics are listed under each strategy.
IMPROVE COOPERATION BETWEEN THE CITY AND LOCAL SCHOOL
DISTRICTS
A. Develop partnerships that promote joint use of schools, such as
combining parks and schools and other joint activities.
al. Utilize school facilities for child care.
a2. Utilize schools for the whole community — consider making schools
24 hour community centers.
a3. Consider joint use of school facilities for older adults and young
people.
B. Develop City/School programs that address the needs of older children
and youth — particularly during the summer.
C. Improve continuity between school master plans and the City General
Plan.
D. Expand community awareness of educational resources and facilities.
E. Consider using the City as an information source/manager of
educational resources and facilities.
e1 . Develop a community volunteer resource center (and list it in the
Scene).
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 9
II. SUPPORT LOCAL SCHOOLS
A. Recognize that education effects the long term economic development,
environmental quality and health of our community.
B. Actively support improvement of local public schools by increasing
funding, and providing more assistance to teachers and staff.
bi. Support school district efforts to: improve the student/teacher ratio
in public schools; and provide higher pay and salaries for
teachers and staff.
III. PROVIDE CITY SPONSORED EDUCATIONAL PROGRAMS
A. Improve park and recreation programs.
B. Improve accessibility of educational programs to adults, especially after
work hours.
C. Provide more alternative types of education.
c1. Encourage lifelong learning.
c2. Develop a life education program (for teaching parenting skills,
family living, personal communication etc.) Consider doing a
survey (possibly in the Scene of needs and talents in the
community.
c3. Encourage the use of electronic education, and VCR's — ask
computer companies to help contribute technically and consider
tying into corporate community training programs.
IV. DEVELOP COOPERATIVE PROGRAMS
A. Develop public/private networks to support schools.
B. Encourage business/school/city partnerships (e.g. mentor programs).
C. Cooperate more closely with DeAnza College to share resources and
enhance the image of the City.
c1. Maintain older adult programs at DeAnza College - could be
staffed by older adults.
D. Encourage a major university to settle in Cupertino.
di. Encourage universities to locate extension programs in Cupertino.
New Tactic added during discussion of Community Services:
Consider developing a joint use agreement for use of the Cultural Center at
DeAnza College.
City of Cupertino
Citizen Goals Committee
September 5,1990 Subcommittee Meetings - Round #5
Page 10
Primary Subcommittee: City Identity
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5,1990 as revised in subsequent written comments and
discussion during the June 13, 27, July 11, 18, 25, and September 5, 1990
meetings. Goals are indicated by bold, capital headings, strategies are lettered,
and tactics are listed under each strategy. Items needing further discussion appear in
italic text.
I. STRENGTHEN THE CITY'S IDENTITY
A. Identify the components that make up Cupertino's unique character.
al. Emphasize a human image for Cupertino, in addition to the
corporate image. Engender a feeling of welcome.
a2. Actively preserve and integrate the agricultural heritage of
Cupertino into the City image.
B. Retain and enhance the residential character and small town
atmosphere of Cupertino where appropriate.
bi. Recognize that Cupertino has retained a rural character while still
developing a strong economic base.
b2. Minimize downtown development.
C. Promote Cupertino's identity.
ci• Maintain high-tech identity. Consider identifying Cupertino as the
birthplace of Apple Computer.
c2. Promote employees' identification with Cupertino.
Q. Develop a festival or event to identify Cupertino (similar to
Gilroy's Garlic Festival, Half Moon Bay Pumpkin Festival, etc.).
c4. Emphasize and promote Cupertino's distinct features and assets,
such as excellent educational system.
D. Encourage businesses that increase community character and meet
local needs for services, goods and gathering places.
di. Incorporate adequate signage for retail stores.
d2. Increase setback of retail shops while ensuring visibility and
exposure, encouraging pedestrian access and concealing parking.
E. Be a model to other cities in the way we treat people who are elderly,
poor, homeless or have disabilities.
F. Use architectural and landscape design to promote community identity.
fi. Develop design guidelines and set architectural standards for City.
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 11
f2. Develop overall guidelines specifying height limitations. Locate the
tallest buildings along De Anza and Stevens Creek Boulevards,
and keep heights lower in the rest of town.
f3. Encourage development on a pedestrian scale and provide more
pedestrian access.
f4. Promote attractive landscape design:
— Outline specific guidelines for the amount of landscaping per
square foot of development and have landscaping integrate
and accommodate to community scale and character.
— Continue to add green medians in the larger roadways.
— Increase the number of street trees.
— Use natural/native landscaping for hillside development.
Consider low irrigation, soil erosion prevention and fire
resistance.
II. ENHANCE AND DEVELOP CUPERTINO FOCAL POINTS
A. Develop a physical, psychological, social and cultural heart of the City.
al. Consider small scale, pedestrian -oriented design, inclusion of a
cultural center, or emphasis on the City's cultural/agricultural
heritage.
a2. Develop the downtown area of the Crossroads and link it to Town
Center and the Stevens Creek spine. Explore the possibility of
an underpass or other grade separation at the Crossroads.
a3. Develop the downtown area so that it:
— Facilitates meeting and social contact;
— Provides night life;
— Has good pedestrian, auto and bus access;
— Has stores which are set back and still visible from the street.
B. Improve and/or develop focal points throughout the community with
well -integrated connections between them.
bi. Establish more formal entryways into the City.
b2. Develop a string of focal points or activity centers connected by a
Grand Boulevard -Stevens Creek (Monte Vista, De Anza College,
Memorial Park/The Oaks, Crossroads/Town Center, Vallco).
b3. Develop a pedestrian strip along the Grand Boulevard.
b4. Promote the image of DeAnza College/Flint Center/The
Oaks/Memorial Park as a cultural and community center.
b5. Install signs at each intersection that include street numbers and
city logo.
b6. Convert the amphitheater to public or neighborhood use.
b7. Provide bike lanes throughout Cupertino, especially between Stelling and
Wolfe RoadlMiller Avenue.
C. Promote development that encourages destination traffic and
discourages through traffic in the Crossroads area.
City of Cupertino September 5,1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 12
III. PRESERVE AND ENHANCE NEIGHBORHOOD CHARACTER
A. Encourage and support neighborhood identity.
al. Provide greater opportunities for community identity and
interaction within neighborhoods (meeting/socializing facilities,
events, etc.).
a2. Develop more neighborhood parks (through neighborhood -use
park dedication fees.)
a3. Plant more trees in residential neighborhoods.
a4. Provide more bicycle lanes in neighborhoods.
B. Allow for a mix of neighborhood/housing types.
C. Create new visions for neighborhoods and then develop workable design
guidelines to implement those visions.
D. Minimize traffic impact on neighborhoods.
IV. FOSTER COMMUNITY PRIDE AND PROMOTE COMMUNITY
PARTICIPATION
A. Encourage more multi -cultural events and programs suited to a variety
of ages and interests, and serving both residents and non-residents.
al. Cosponsor events with De Anza College.
B. Foster community pride.
bi. Provide more City -sponsored community events such as fairs,
picnics, and parades.
b2. Eliminate blight.
C. Develop a volunteer center that would serve as a clearinghouse for
individuals wishing to provide community service.
D. Provide flexible services and activities that meet the needs of children,
youth, seniors, handicapped, workers, residents, and even animals.
E. Encourage the active participation in the City of people of all ages,
income levels, ethnic groups and ideas, and from all geographical
parts of the City.
F. Increase ways for corporations and colleges to participate in City affairs.
G. Foster a willing attitude to participate in the community and in solving
larger problems.
City of Cupertino
Citizen Goals Committee
September 5,1990 Subcommittee Meetings - Round #5
Page 13
Primary Subcommittee: City Identity
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the June 13, 27, July 11,18, 25, and September 5, 1990
meetings. Goals are indicated by bold, capital headings, strategies are lettered,
and tactics are listed under each strategy. Items needing further discussion appear in
italic text.
Detailed recommendatons for area -specific land uses, intensities and controls are
presented in a "Land Use Matrix" developed by the Goals Committee during the
September 5 meeting.
POTENTIAL GOALS, STRATEGIES AND TACTICS
I. BALANCE COMMUNITY GROWTH
A. Identify the proper balance point for: jobs/housing, development/open
space, housing/recreational space and housing mix.
al. Consider a moratorium on new development until this
examination is completed.
B. Determine an appropriate rate and amount of growth for Cupertino.
bi. Consider traffic impacts, desired housing density, open space
needs, environmental impact, jobs/housing balance and City
demographics.
b2. Consider developing an "incentives" model to address future
growth, offering density credits for developments that make
significant contributions to community needs.
b3. Define a process for designating growth and density limits that
weighs the desire to maintain character with the need for addi-
tional housing and/or commercial development.
C. Balance development and open space, including recreational space.
c1. Decide how much of a surrounding greenbelt should be preserved.
c2. Protect the hillsides from high density housing development.
Q. Distribute open space and recreational space in areas appropriate
to serve Cupertino's residents and in -commuters.
c4. Ensure that each residential neighborhood has park space nearby
for a playground for youngsters and a gathering place for
families within the neighborhood.
c5. Provide private or public open space in the center of town to break
up higher density.
City of Cupertino September 5,1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 14
c6. Provide public parks for active recreational activities.
D. Balance jobs and housing.
di. Determine where people who work in the City reside and how much they
earn so that planning for affordable housing responds to the housing
needs of people who are currently in -commuters
d2. Remove barriers that inhibit the construction of housing for people of low
and moderate income.
E. Promote low profile residential development with larger lot sizes.
el. Address the issue of building size compared to lot size;
incorporate recommendations into design guidelines.
e2. Build detached single family homes away from the business area of
town on lots no smaller than 7,500 square feet.
F. Maintain a direct ratio between density and available or potential
services and resources.
fl. Eliminate the selling of TRIPS so that developers cannot increase
square footage.
G. Encourage more neighborhood services, such as unobtrusive shopping
areas for day to day necessities.
II. OPTIMIZE LAND USE POTENTIAL
A. Maintain the City's capacity for a variety of land uses.
B. Focus the most intense development along major transportation
corridors.
bi. Concentrate commercial businesses along Highway 280, Stevens
Creek and De Anza.
C. Investigate joint land use opportunities and partnerships between the
City, schools and businesses.
D. Identify and protect the historical character of specific areas, structures
and landmarks.
di. Preserve the Monte Vista area with strict building codes that limit
the height of buildings, insure that new building design
integrates well with existing structures, and that shopping areas
are kept small with specialty shops.
E. Develop guidelines for residential redevelopment or new development
including planned communities.
el. Locate residential areas near existing services.
e2. Discourage private roadways and private residential developments.
e3. Determine possible locations of services which will directly benefit
residents.
F. Specify sites that could benefit from changes in land use designation.
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 15
G. Develop architecturally well -designed parking structures integrated
with buildings to minimize surface parking, within appropriate
densities.
H. Re-examine city boundaries.
hi. Consider annexing unincorporated lands within the City limits and
within the Sphere of Influence.
h2. Consider annexing Bollinger to Prospect.
III. ENCOURAGE MIXED USE AREAS
A. Identify potential mixed use environments.
al. Prevent encroachment of business uses into established residential
areas.
a2. Consider Town Center, North De Anza, along De Anza and
Stevens Creek as potential mixed use areas.
a3. Locate new high density housing near places of employment.
B. Develop residential areas adjacent to existing office/retail service areas,
where appropriate.
bl. Add more mixed use areas as run-down residences and vacant
offices come on the market.
b2. Cluster higher density condominiums and apartments (with
adequate open space) closer to the business sections of town and
along the main traffic arteries: 280, De Anza, Stevens Creek.
b3. Cluster higher density housing to improve affordability —
incorporate small shopping areas, possibly on existing parking
lots.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 16
Primary Subcommittee: Transportation
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the meetings of June 13, 27, and July 11, 18 and 25, 1990.
Goals are at the beginning and are indicated by bold, capital headings.
Strategies are lettered and grouped according to subject. Tactics are listed under
each strategy group.
TRANSPORTATION GOALS:
I. Improve Local Circulation and Prevent Further Congestion
II. Minimize Traffic Impacts on Residential Neighborhoods
III. Improve Availability and Utilization of Mass Transit and Transit
Alternatives
IV. Improve Transportation Coordination
V. Resolve Problems Associated with Highway 85
VI. Consider Aesthetics in the Design of Transportation Systems
TRANSPORTATION STRATEGIES AND TACTICS:
LAND USE
A. Study the potential for reducing short, midday trips by developing a
"village of services" near housing and employment centers. (Define
"village of services".)
B. Study trip generation rates and evaluate criteria for transportation
impacts of land use decisions.
C. Promote a balance of local jobs and housing.
• Assess and control development -specific impacts (especially to
local streets).
Explore incentive programs to implement the "village of services
concept.
Encourage mixed use development which should not necessarily
be subject to the same limitations as expressed elsewhere for
predominately residential neighborhoods.
TRANSPORTATION DEMAND MANAGEMENT (TDM)
A. Encourage corporate coordination of carpools, vanpools and other
measures to help reduce the number of auto trips.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 17
B. Provide incentives for De Anza College and local employers to develop
effective methods of managing transportation demand.
C. Work with De Anza college and the school districts to develop
transportation planning and management practices which would
reduce peak -hour congestion.
D. Formulate policies which require the development and implementation
of city-wide TDM plans.
E. Recognize that the regional, state and federal regulations promulgated to
improve air quality will drive the development and implementation
of TDM measures such as:
• For TDM measures to be effective, they must include a process
and standards for evaluation and sanctions for non-compliance.
• Develop and market a "tool kit" for preparing and implementing
TDM plans.
• Evaluate possible incentives for using alternative forms of
transportation.
• Study the effectiveness of parking fees to management demand.
• Promote the use or "preferred parking" programs for carpools and
vanpools.
• Work with the private sector to develop satellite parking facilities
with shuttle service to employment centers.
• Develop incentives to provide shared parking facilities.
• Work with De Anza College to use satellite campuses to alter
commute patterns during peak -hour.
• Encourage De Anza College to consider adjusting class start/stop
times to reduce peak -hour traffic.
• Provide incentives for local companies to provide shuttles for
customers and employees.
• Encourage employers to provide company vehicles for transit and
carpool users for daytime use by employees for errands and
meetings.
• Encourage employers to provide a "guaranteed ride home" for
employees who take car pools or public transportation to work.
• Study the potential for providing bus and/or van service for the
elementary, middle and high schools.
• Consider requiring local employers to provide on -site TDM
managers to continually study the effectiveness of and
enhancements to adopted TDM programs.
TRANSPORTATION SYSTEM MANAGEMENT (TSM)
A. Improve efficiency in circulation design.
B. Reduce the impacts of through traffic.
• Fund and build the undercrossing.
City of Cupertino
Citizen Goals Committee
October 10, 1990 Subcommittee Meetings - Round #6
Page 18
• Channel through traffic to Highway 85.
• Continue use of strategically located stop signs to control through
traffic in residential neighborhoods, as appropriate.
• Strategies and tactics for management of local circulation should
be reevaluated after completion of Route 85.
• Study an overpass over Highway 280 that connects Mary Avenue
with Homestead.
• Study possible mitigation factors for traffic generated by any new
major development.
• Improve circulation flow by increasing the use of synchronized
stoplights to keep traffic moving efficiently. Work with
neighboring communities to ensure that synchronization does not
adversely affect traffic which crosses jurisdictional limits.
Consider use of signal synchronization on weekends, except
where "demand actuated" is more appropriate.
• Improve circulation flow by providing indented bus stops.
Evaluate the placement of bus stops with respect to traffic flow.
• Take advantage of the opening of Highway 85 to meet other
circulation management goals.
TRANSIT AND OTHER ALTERNATIVES
A. Promote a circulation system design which enhances pedestrian safety
and experience.
B. Provide a mix of cost effective transportation alternatives.
C. Encourage greater utilization of mass transit.
D. Promote alternatives to automobile transportation that are oriented to
the individual, such as walking and biking.
• Provide bikepaths for children to ride to school and for employees
to ride to work.
E. Promote alternatives to vehicular travel such as telecommuting and
teleshopping.
F Bring light rail to Cupertino.
• Preferred route is Stevens Creek Boulevard to De Anza and De
Anza north with connections to De Anza College. .
C. Consider joint use of buses with other agencies, such as schools.
H. Work with private companies in Cupertino to develop company support
for mass transit.
I. Make information about transit alternatives widely available, e.g., publish
information in the "Cupertino Scene.".
• Recognize that the current density of Cupertino discourages
transit use.
City of Cupertino October 10, 1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 19
J. Recognize that demand is constantly changing and that the successful
implementation of TDM measures may place additional emphasis on
transit service.
TRANSPORTATION COORDINATION
A. Develop a well -managed transportation system that coordinates and
integrates local and regional transportation components.
B. Be proactive in addressing regional transportation concerns that impact
Cupertino.
C. Recognize the relationship between transportation and air quality, and
act to improve both.
D. Coordinate the land use plan and planned densities with the
transportation plan.
E. Establish a hierarchy of streets for planning purposes.
F. Work within the region to establish a uniform L.O.S. standard.
G. Seek county and state funding to assist in paying for transportation
improvements in Cupertino.
H. Evaluate traffic management strategies in the context of regional
opportunities and constraints.
I. Evaluate projected impacts of proposed land use configurations and
develop policy which favors projects which improve - or at least do
not aggravate - local traffic congestion.
J. Evaluate the potential for implementing public/private shuttle systems.
K. Integrate and link transit means.
L. Provide public transportation where it is actually needed.
M. Integrate and link different transit types — improve interconnections
between transit modes. Planning should focus on the location and
design of mode transfer points.
• Study origin/destination data to determine changing travel
patterns and needs.
STANDARDS AND GUIDELINES
A. Set the minimum city LOS at level "D", except for the Grand Boulevard.
B. Monitor and evaluate the effectiveness of implemented measures.
• Prepare development criteria which support maintenance of LOS
• Explore and define alternative methods of measuring peak -period
congestion.
• Study the implications of peak -period spread for overall
transportation management.
City of Cupertino October 10, 1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 20
GROWTH LIMITATIONS
A. Growth within Cupertino will not exceed the limitations of the present
transportation system.
B. New development should be allowed if measures are implemented
which mitigate any potential impacts to the existing transportation
system.
HIGHWAY 85
A. Insure that Highway 85 meets the circulation needs of Cupertino.
B. Implement the traffic component of the Grand Boulevard concept along
Stevens Creek Boulevard concurrently with the opening of Route 85.
RESIDENTIAL SAFETY
A. Insure residential safety - minimize through traffic in predominately
residential neighborhoods.
B. Continue to work with residential neighborhood groups and study their
specific traffic concerns.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 21
Primary Subcommittee: Transportation
This topic has not yet been discussed by the Transportation subcommittee but
will be addressed in future meetings:
KEY DISCUSSION ISSUES
Regional Priorities and Local Control
What are the most pressing regional concerns? Which issues should the City
become involved in, and to what extent? How much control should the City
delegate to regional bodies?
Environmental Quality
What environmental standards are appropriate for Cupertino and what are some
possible ways to achieve those goals? Would the City be involved in managing
air and water quality, solid waste and recycling, and water? If so, how?
Potential Cross Subcommittee Issues:
Contributing resources to meeting regional problems while meeting the local
needs of Cupertino residents.
Promoting regional cooperation while achieving the City's economic
development goals.
Maintaining environmental quality and achieving the City's economic
development goals.
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the June 13,1990 meeting. Goals are indicated by bold,
capital headings, strategies are lettered, and tactics are listed under each strategy.
I. ACTIVELY PROMOTE REGIONAL PLANNING AND COOPERATION
A. Maintain links with neighboring communities and take a leadership role
in regional issues.
• Develop a stronger role in shaping the character, infrastructure
and appearance of the entire Santa Clara Valley.
B. Better utilize existing local and regional parks and open space.
• Provide support for a regional greenbelt.
C. Cooperate with Santa Clara County to develop water recycling systems.
City of Cupertino September 5,1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 22
D. Improve regional cooperation in the area of emergency planning and
coordination.
E. Identify Bay area resources and coordinate activities and needs — take
advantage of shared -use resources.
F. Recognize that transportation is a regional issue and work to develop
creative solutions to the region's traffic problems.
II. MAINTAIN ENVIRONMENTAL QUALITY
A. Address pollution problems within the City
• Identify sources of pollution in Cupertino.
• Comply with and support regional and state efforts to reduce
traffic emissions.
• Consider ways to control toxic contamination.
B. Increase community awareness of geological factors and the potential
hazards they represent.
C. Address the solid waste disposal problem.
D. Implement a comprehensive recycling program.
• Promote recycling and eliminate non -recyclable materials —
promote cooperative residential and commercial recycling
programs.
• Encourage the elimination of non -recyclable materials in
businesses such as fast food restaurants.
E. Construct sound walls where residential areas are impacted.
City of Cupertino September 5,1990
Citizen Goals Committee
Subcommittee Meetings - Round #5
Page 23
Primary Subcommittee: Housing
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the June 13, June 27, July 11, July 18, and July 25, 1990
meetings. Goals are listed first followed by strategies and tactics.
HOUSING GOALS:
I. Preserve and Enhance Cupertino's Overall Quality of Life
II. Maintain Neighborhood Quality
III. Support the Development of Affordable and Low Cost Housing
IV. Encourage Balance Between Jobs And Housing
V. Target New Housing For Cupertino Residents And Workers
VI. Support A Mix Of Housing Types and Mixed Uses
HOUSING STRATEGIES AND TACTICS:
NEIGHBORHOOD QUALITY
A. Maintain neighborhood quality. Elements which contribute to residents'
perceptions of neighborhood quality include:
• Open space areas and parks
• Minimal through traffic, especially truck traffic
• Protected views of the foothills
• An "uncrowded" feeling
• A limited number of mini -marts and gas stations
• A "sense of greenness"
• Minimal noise levels, especially on I-85
• Neighborhood pride
• Maintainance of housing appearance
• A "sense of community"
PUBLIC/PRIVATE SUPPORT
A. Identify opportunities for public/private partnerships in providing
affordable housing for Cupertino.
B. Quantify the number of housing units to be created in each income
category.
City of Cupertino October 10, 1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 24
C. Encourage active employer participation in helping employees obtain
and/or finance housing.
ci. Create a jobs/housing balance
c2. To the extent possible, consider encouraging employers to
construct higher density employee housing on site or near
existing or proposed businesses.
c3. Investigate creative employer -sponsored methods of developing
housing equity among employees (e.g., accruing housing credits
towards the purchase of housing).
c4. Investigate corporate sponsorship of affordable housing.
D. Work with the Cupertino School District in identifying surplus school
sites which might be suitable for housing development.
di. Consider using surplus school properties for affordable housing
development.
d2. Recognize that some school properties are located in low density
residential areas which may not be suitable for higher density
housing.
E. Involve DeAnza College in housing issues.
el. Discuss student housing/efficiency apartments at DeAnza College.
F. Research ways in which the City and developers can work together to
encourage the construction of affordable housing.
fi. Consider requiring developers to build a percentage of low cost
housing as part of their -Mousing development projects.
f2. Work with the City and the Planning Department to determine if it
is feasible to lower the cost of permits for the construction of
affordable housing.
G. Form a housing advocacy group to educate residents about the need for
affordable housing and advocate for housing improvements.
gi. The City should form and educate a group which would support
creation of additional housing.
MIXED- USE DEVELOPMENT
A. Investigate the feasibility of encouraging developers to build mixed -use
development (combined retail and housing). Mixed -use
development should include the following amenities:
• Higher density housing.
• A good balance of private and public open space.
• Ground floor convenience stores such as retail shops, restaurants,
grocery stores and ample parking.
• An attractive "village" theme which is inviting and comfortable.
City of Cupertino October 10, 1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 25
• Pedestrian theme with adequate landscaping and lighting.
• Minimal automobile traffic within the mixed -use development.
• Childcare.
• A safe, comfortable environment.
al. Consider allowing higher density housing (increased dwelling
units per acre) as a developer incentive to encourage mixed -use
development which incorporates public open space. P-essiNe
loeationsfor-higher density. are:.
• 10 acres on Homestead near DeAnza. Include green space.
• Fremont older site (if Measure T fails).
• Bianchi Way.
a2. Consider requiring mixed -use developers to provide a covenant for
public use (i.e., amphitheater, park space).
a3. Consider increasing floor area ratios (FARs) for particular areas to
encourage construction of larger, higher density mixed -use
developments.
a4. Investigate creative methods of financing mixed -use developments.
a5. Consider ways to improve the approval process for mixed -use
development projects.
a6. Consider ways to reduce permit fees to simply the project approval
process for mixed -use development.
a7. Emphasize the "Grand Boulevard" concept (mixed use residential
and commercial uses) along Stevens Creek Blvd.
ag. Review existing zoning ordinances and identify parcels which
might be appropriate for mixed -use development.', Potential +,
parcels which should be studied for possible mid -use yfJ
} T v
development include:,:"'
• Town Center
• Tantau (higher density)
• Underdeveloped areas appropriate for mixed -use such as
Stevens Creek Market (be sensitive to surrounding residential
uses)
�--i�cClellan _,
• Foothill and Stevens Creek
• Vallco Village (be sensitive to surrounding residential uses)
• Crossroads area (when it redevelops)
• Bubb Road (efficiency apartments)
• Oaks Shopping Center (efficiency apartments)
City of Cupertino October 10, 1990 Subcommittee Meetings - Round #6
Citizen Goals Committee Page 26
HO USING DESIGN
A. Consider establishing residential design guidelines and standards to
protect and enhance Cupertino's design quality and character.
al. Avoid developing overly restrictive residential design guidelines
and standards.
a2. Strengthen residential design guidelines and standards for
hillside development with special emphasis on protecting
sensitive views and ridgelines.
B.
C.
D.
Control the size and type of remodeling and expansion in existing
homes in order to preserve Cupertino's neighborhood character.
Determine a ratio of lot size to house size to prevent building large
homes on small lots.
Ensure that adequate open space exists within all housing areas.
E. Consider building compatible multi -story (high rise) housing which
combines landscaping, open space and underground parking. Any
multi -story housing must be compatible with the surrounding neighborhood.
F. Ensure that privacy, sunlight and view rights of existing residences are
not violated due to new residential and commercial developments.
HOUSING LOCATION and DENSITY
A. Develop housing close to work and shops, and accessible to transit.
B. Identify locations in the City which might be more suitable for higher
3 " ' *y. '" ' density housing, such as the Rancho Rinconada area._
C. Strive to mix compatible housing densities and types throughout the
City rather than segregating them.
HOUSING OPTIONS
A. Provide a wide variety of housing options which includes both rental
and ownership housing to serve the housing needs of Cupertino
residents and workers.
City ''upertino October 10, 1990 Subcommittee Meetings - Round #6
Citiz oa1s Committee Page 27
al. Encourage the construction of more rental housing options to
serve seniors and families - including studio apartment, second
units or "granny" units as well as single family homes.
a2. Encourage the construction of more affordable ownership
housing forfirst home buyers. -.including der
condominiums, duplexes and fourplexes, clustered housing
complexes or affordable'single-farrrily-homes. --
a3. Encourage the construction of housing options for seniors and
disabled people- including a range of options which can
address varying degree of independence or needed support,
e.g., assisted housing, senior apartments and senior housing
complexes.
a4. Identify ways to help seniors and disabled persons remain in
their homes (i.e., assisted housing program, in -home support
services, etc.).
B.' Investigate the feasibility of giving first priority for rental housing to
Cupertino daytime residents, especially City government and
emergency service employees.
C. Provide relocation housing for individuals displaced from their homes
due to new development. Consider offering displaced residents first
priority to available rental housing.
FINANCING
A. Investigate creative housing financing methods and mechanisms,
especially ways of providing affordable housing for an extended
period of time.
B. Research alternative housing construction methods in order to keep the
cost of housing down.
C. Investigate ways of providing longer term affordable housing (e.g.,
deed restrictions which regulates the purchase price of affordable
housing).
D. Institute development fees with everyone participating except:
(1) Developers of "affordable" homes
(2) Individual remodeling a single family home
(3) Individual building one home
If units are provided instead of fees, emphasize rentals.
E. Explore mortgage revenue bond financing where City is vehicle for
issuance of bonds.
F. Consider inclusionary zoning for apartment projects.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 28
Primary Subcommittee: Economic Development
POTENTIAL GOALS, STRATEGIES AND TACTICS
The following goals, strategies and tactics are based on the visions and goals
meeting report of May 5, 1990 as revised in subsequent written comments and
discussion during the June 13, June 27, July 11, July 18, July 25 Committee
meetings, and September 14 subcommittee meeting.
The goals have been grouped together and are listed below. Strategies have
been grouped by topic and are indicated by capital letters. The numbers
following the strategies represent their priority ranking (the lowest numbers
represent the highest priority). Tactics have been grouped under each strategy
category, and are indicated by bullets.
ECONOMIC DEVELOPMENT GOALS:
I. Maximize City Revenue
II. Support Existing Businesses
III. Encourage the Appropriate Growth of New Business
IV. Promote Joint Government/Business Cooperation
V. Maintain Community Quality Of Life
ECONOMIC DEVELOPMENT STRATEGIES AND TACTICS:
CAPTURE SALES/USE TAX
A. Encourage existing businesses to initiate or increase the volume of sales
so as to increase revenue from sales taxes. (2.5)
B. Encourage and enhance more retail business and support the businesses
that are already established - provide more opportunities for local
shopping .(3.66)
C. Increase the visibility of existing businesses. (4.16)
D. Create incentives for local residents and those that are employed here to
shop in Cupertino. (5.33)
E. Protect and support local retail business and other small businesses. (5.5)
F. Attract regional customers into Cupertino to generate more sales tax.
(6.33)
• Encourage corporate and retail sales facilities to locate in
Cupertino.
• Provide a shuttle or van service to shopping areas.
City of Cupertino
Citizen Goals Committee
September 5, 1990 Subcommittee Meetings - Round #5
Page 29
• Combine office and retail development to encourage employees to
shop locally.
• Promote private childcare facilities for local employees and
shoppers.
• Develop a more friendly City/business partnership by reducing
bureaucratic difficulties.
• Create a more pedestrian friendly shopping environment.
• Develop an enlarged and improved regional shopping center
• Provide more grocery stores and local services throughout the
City.
• Make Vallco into a more attractive, viable shopping center along
the lines of Stanford or Valley Fair.
• Revise the sign ordinance to allow greater visibility of store signs.
• Increase visibility by altering storefront landscaping.
IDENTIFY BUSINESS NICHES
A. Encourage the growth of businesses that contribute to City revenue.
(1.25)
B. Support existing major corporations — encourage their long term presence
in Cupertino. (2.87)
C. Allow higher density land uses in business areas. (3.37)
D. Encourage the development of small businesses and services. (4.12)
E. Encourage a diversity of business types to locate in Cupertino - work to
attract and sustain clean and appropriate companies. (5.0)
F. Encourage businesses that hire local residents. (5.25)
G. Encourage the growth of non-polluting businesses: retail, R&D and
marketing activities, hotels and restaurants. (6.12)
H. Take advantage of the City's geographic location and competitive
position in the Pacific Rim. (6.87)
• Use market studies to determine prime business niches.
• Change F.A.R standards - allow for increased densities.
• Allow reasonable growth and expansion.
• Examine zoning controls.
• Identify types of potential businesses
TAXES AND FEES
A. Establish Transient Occupancy Tax for new hotel. (2.3)
B. Increase business license fees. (3.6)
C. Strengthen user fees. (5.2)
D. Respond to future decrease in investment earnings. (5.4)
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 30
E. Consider whether property owners are contributing enough to city
revenue. (7.0)
• Consider developing a use tax.
• Transient Occupancy Tax generated from new hotel.
• Increase taxes.
• Implement a utility tax.
• Implement an entertainment tax (ticket fee).
• Increase or implement user fees for municipal activities, facilities.
• Establish assessment/maintenance districts.
• Establish pollution fees.
CITY B UDGET
A. Consider how much revenue is appropriate to raise, establish spending
priorities and consider trimming expenses. (4.0)
B. Review criteria to evaluate economic development. (4.66)
C. Explore joint agency projects which may reduce the City share of
expenses. (6.33)
• Consider adding a citizen budget review advisory committee.
• Explore joint agency projects concerning open space or waste
management issues.
D. Continue to educate Cupertino residents regarding sources of city
revenue.
PUBLIC/PRIVATE PARTNERSHIP
A. Encourage more corporate leadership in community affairs and
economic development - investigate models that promote community
involvement. (4.0)
B. Establish a Community Endowment Fund based on lease, sale or joint
venture of public land - consider conversion of parking lots. (4.0)
C. Work closely with corporations to promote housing, joint use of
buildings, mixed use development. (4.1)
D. Develop specific joint government/business projects. (4.66)
E. Develop an alliance between local government, business and industry.
(5.0)
F. Involve DeAnza College in community affairs. (5.33)
• Make Cupertino more business friendly by reducing bureaucratic
difficulty, and increasing the perception of hospitality.
• Consider developing a community office building complex
• Promote senior day care opportunities.
• Promote child care opportunities.
City of Cupertino September 5, 1990 Subcommittee Meetings - Round #5
Citizen Goals Committee Page 31
• Develop community education programs through DeAnza
College.
SUMMARY
The five most highly preferred strategies from all of the strategy categories are:
1. Encourage the growth of businesses that contribute to City revenue. (1.25)
2. Transient Occupancy Tax generated from new hotel.(2.2)
3. Encourage existing businesses to initiate or increase the volume of sales
so as to increase revenue from sales taxes. (2.5)
4. Support existing major corporations - encourage their long term presence
in Cupertino. (2.87)
5. Increase business license fees. (3.6)