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HomeMy WebLinkAboutEDC 07-30-2026 Searchable PacketCITY OF CUPERTINO ECONOMIC DEVELOPMENT COMMITTEE AGENDA 10185 North Stelling Road, Quinlan Conference Room and via Teleconference Thursday, July 30, 2026 1:00 PM Page 1 1 EDC 07-30-2026 1 of 15 Economic Development Committee Agenda July 30, 2026 C. Speakers must wait to be called and may begin speaking when recognized by the Chair. D. Speakers are limited to three (3) minutes each. However, the Chair may reduce the speaking time depending on the number of people who wish to speak on an item. A speaker representing a group of 2 to 5 or more people who are present may have up to 2 minutes per group member, up to 10 minutes maximum. E. Please note that due to cyber security concerns, speakers are not allowed to connect any personal devices to any City equipment. However, speakers that wish to share a document (e.g. presentations, photographs or other documents) during oral comments may do so by: a. E-mailing the document to EDC@cupertino.gov by 11:00 a.m. and staff will advance the slides/share the documents during your oral comment. 2) Written communications as follows: A. E-mail comments to EDC@cupertino.gov. B. Regular mail or hand delivered addressed to the: Cupertino Economic Development Committee, City Hall, 10300 Torre Avenue, Cupertino, CA 95014 C. Comments addressed to the Economic Development Committee received by 12:00 p.m. on the day of the meeting will be included in written communications published and distributed before the beginning of the meeting. D. Comments addressed to the Economic Development Committee received after the 12:00 p.m. deadline, but through the end of the Committee meeting, will be posted to the City’s website by the end of the following business day. 3) Teleconference in one of the following ways: A. Online via Zoom on an electronic device (Audio and Video): Speakers must register in advance by clicking on the link below to access the meeting: https://cityofcupertino.zoom.us/webinar/register/WN_KnakuwUhRD-l8oaedRfuaQ a. Registrants will receive a confirmation email containing information about joining the webinar. b. Speakers will be recognized by the name they use for registration. Once recognized, speakers must click ‘unmute’ when prompted to speak. c. Please read the following instructions about technical compatibility carefully: One can Page 2 2 EDC 07-30-2026 2 of 15 Economic Development Committee Agenda July 30, 2026 directly download the teleconference (Zoom) software or connect to the meeting in their internet browser. If a browser is used, make sure the most current and up-to-date browser, such as the following, is used: Chrome 30+, Firefox 27+, Microsoft Edge 12+, Safari 7+. Certain functionality may be disabled in older browsers, including Internet Explorer. B. By Phone (Audio only): No registration is required in advance and speakers may join the meeting as follows: a. Dial 669-900-6833 and enter WEBINAR ID: 848 3987 2754 b. To “raise hand” to speak: Dial *9; When asked to unmute: Dial *6 c. Speakers will be recognized to speak by the last four digits of their phone number. C. Online via the teleconferencing device (Audio and Video) being used to provide access to the meeting from a remote Teleconference Location noticed pursuant to Gov. Code 54953(b)(2), which location, if noticed, would be stated on the cover page of this agenda. a. Speakers are required to notify the City Clerk via email to cityclerk@cupertino.gov prior to noon on the date of the meeting during which they plan to participate and comment from the remote location noticed to ensure the City Clerk is prepared to accept their comment. b. If the teleconferencing device malfunctions impeding access to the meeting from the remote location, the speaker may alternatively participate via the other options for remote participation provided above. ROLL CALL APPROVAL OF MINUTES 1.Subject: Approval of the April 30, 2026 Minutes Recommended Action: Approve the April 30, 2026 Minutes A - Draft Minutes POSTPONEMENTS ORAL COMMUNICATIONS This portion of the meeting is reserved for persons wishing to address the Committee on any matter within the jurisdiction of the Committee and not on the agenda. Speakers are limited to three (3) minutes. In most cases, State law will prohibit the Commission from making any decisions with respect to a matter not on the agenda. OLD BUSINESS - None NEW BUSINESS Page 3 3 EDC 07-30-2026 3 of 15 Economic Development Committee Agenda July 30, 2026 2.Subject: Filming Permit Program Receive an update on the implementation of the City's Filming Permit Ordinance. 3.Subject: Small Business Permit Streamlining Review and provide feedback on the proposed approach for evaluating opportunities to streamline the permitting process for small businesses. 4.Subject: Shop Local Program Review Review the City's Shop Local Program and provide feedback on opportunities to strengthen future initiatives and increase business participation. 5.Subject: Economic Development Committee Subcommittee Assignments Review subcommittee roles and confirm or update committee member assignments. Direct each subcommittee to provide a status update at the next regular EDC meeting on October 29, 2026. STAFF AND COMMITTEE REPORTS FUTURE AGENDA SETTING ADJOURNMENT In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to attend this meeting who is visually or hearing impaired or has any disability that needs special assistance should call the City Clerk's Office at 408-777-3223, at least 48 hours in advance of the meeting to arrange for assistance. In addition, upon request in advance by a person with a disability, meeting agendas and writings distributed for the meeting that are public records will be made available in the appropriate alternative format. Any writings or documents provided to a majority of the members after publication of the agenda will be made available for public inspection. Please contact the City Clerk’s Office in City Hall located at 10300 Torre Avenue, Cupertino, California 95014, during normal business hours. IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal Code section 2.08.100 written communications sent to the City Council, Commissioners or staff concerning a matter on the agenda are included as supplemental material to the agendized item. These written communications are accessible to the public through the City website and kept in packet archives. Do not include any personal or private information in written communications to the City that you do not wish to make public, as written communications are considered public records and will be made publicly available on the City website. Page 4 4 EDC 07-30-2026 4 of 15 CITY OF CUPERTINO Agenda Item Subject: Approval of the April 30, 2026 Minutes Approve the April 30, 2026 Minutes CITY OF CUPERTINO Printed on 7/23/2026Page 1 of 1 6 EDC 07-30-2026 5 of 15 DRAFT MINUTES ECONOMIC DEVELOPMENT COMMITTEE Thursday, April 30, 2026 At 1:05 p.m. Chair Lin called the Regular Economic Development Committee meeting to order at the Quinlan Conference Room, 10185 North Stelling Road and via Teleconference. ROLL CALL Present: Chair Jane Lin, Vice Chair Selina Kaing, Committee Members Manjari Asawa, Claudio Bono, Jack Carter, Tracy Kosolcharoen, R “Ray” Wang, and Jennifer Yip. Absent: Committee Member Balaram Donthi. APPROVAL OF MINUTES 1. Subject: Approval of the January 29, 2026 Economic Development Committee Meeting Minutes. Recommended Action: Approve the January 29, 2026 Economic Development Committee Meeting Minutes. MOTION: Bono moved and Kaing seconded to approve the January 29, 2026 Economic Development Committee Minutes. The motion carried with the following vote: Ayes: Lin, Kaing, Asawa, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Donthi. Abstain: None. 2. Subject: Approval of the March 27, 2026 Economic Development Committee Meeting Minutes. Recommended Action: Approve the March 27, 2026 Economic Development Committee Meeting Minutes. MOTION: Bono moved and Lin seconded to approve the March 27, 2026 Economic Development Committee Minutes. The motion carried with the following vote: Ayes: Lin, Kaing, Asawa, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Donthi. Abstain: None. POSTPONEMENTS – None ORAL COMMUNICATIONS 7 EDC 07-30-2026 6 of 15 Cathy Helgerson discussed presence of the public at Committee meetings, parking, and the Economic Development Committee’s objectives. PUBLIC HEARINGS – None OLD BUSINESS – None NEW BUSINESS 3. Subject: Economic Development Incentives for Retail, Small Businesses, and Startups. Recommended Action: (1) Receive an update on the findings from the Economic Development Incentives for Retail, Small Businesses, and Startups subcommittee. (2) Provide a follow-up update at a future Economic Development Committee meeting. Written Communications for this item included a presentation. Committee Member Kosolcharoen gave a presentation. Committee Members made comments. Chair Lin opened the public comment period and the following people spoke: • Cathy Helgerson Chair Lin closed the public comment period. MOTION: Kosolcharoen moved and Lin seconded to move the staff recommendation that the Committee: 1. Receive an update on the findings from the Economic Development Incentives for Retail, Small Businesses, and Startups subcommittee. 2. The Economic Development Incentives for Retail, Small Businesses, and Startups subcommittee to provide a follow-up update at a future Economic Development Committee meeting. The motion carried with the following vote: Ayes: Lin, Kaing, Asawa, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Donthi. Abstain: None. 4. Subject: City Event Sponsorships through Public-Private Partnerships. Recommended Action: (1) Receive an update on the findings from the City Event Sponsorships through Public-Private Partnerships subcommittee. (2) Provide a follow-up update at a future Economic Development Committee meeting. 8 EDC 07-30-2026 7 of 15 Economic Development Manager Daniel Degu gave a verbal report. Committee Members asked questions, which staff responded to, and made comments. Chair Lin opened the public comment period and the following people spoke: • Cathy Helgerson Chair Lin closed the public comment period. MOTION: Bono moved and Kosolcharoen seconded to move the staff recommendation that the Committee: 1. Receive an update on the findings from the City Event Sponsorships through Public- Private Partnerships subcommittee. 2. The City Event Sponsorships through Public-Private Partnerships subcommittee to provide a follow-up update at a future Economic Development Committee meeting. The motion carried with the following vote: Ayes: Lin, Kaing, Asawa, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Donthi. Abstain: None. At 2:02 p.m. Committee Member Asawa left the meeting. 5. Subject: Cupertino Summer of Celebrations Shop Local Campaign. Recommended Action: (1) Receive an update on the findings from the Cupertino Summer of Celebrations Shop Local Campaign subcommittee. (2) Provide a follow-up update at a future Economic Development Committee meeting. Committee Member Bono provided a verbal report. Committee Members asked questions, which staff responded to, and made comments. Chair Lin opened the public comment period and the following people spoke: • Cathy Helgerson Chair Lin closed the public comment period. MOTION: Bono moved and Lin seconded to move the staff recommendation that the Committee: 1. Receive an update on the findings from the Cupertino Summer of Celebrations Shop Local Campaign subcommittee. 2. The Cupertino Summer of Celebrations Shop Local Campaign subcommittee to provide 9 EDC 07-30-2026 8 of 15 a follow-up update at a future Economic Development Committee meeting. The motion carried with the following vote: Ayes: Lin, Kaing, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Asawa, Donthi. Abstain: None. 6. Subject: Cupertino Summer of Celebrations Shop Local Campaign. Recommended Action: (1) Receive presentation on marketing and engagement tools for promoting Cupertino before and during the Cupertino Summer of Celebrations Shop Local Campaign. (2) Provide input on the list of marketing and engagement tools for promoting Cupertino before and during the Cupertino Summer of Celebrations Shop Local Campaign. (3) Establish a Fourth of July subcommittee to assist staff with planning a business engagement event for businesses participating in Cupertino’s Summer of Celebrations Shop Local Campaign. Written Communications for this item included a staff presentation. Economic Development Manager Daniel Degu and Public Information Officer Samantha LoCurto gave a presentation. Committee Members asked questions, which staff responded to, and made comments. Committee Members made the following recommendations: • Outreach to Apple to promote campaign during Worldwide Developer Conference. • Promote local businesses at local airports. • Cookie tagging on City webpages to add insights on webpage traffic. • Prioritize promoting local businesses beyond wineries and vineyards. • Utilizing AI for web searches. • Yearly business of the year recognitions. • Utilize AI to make the City website more accessible and enhance user experience. Chair Lin opened the public comment period and the following people spoke: • Cathy Helgerson Chair Lin closed the public comment period. MOTION: Kosolcharoen moved and Bono seconded to move the staff recommendation that the Committee: 1. Receive a presentation on marketing and engagement tools for promoting Cupertino before and during the Cupertino Summer of Celebrations Shop Local Campaign. 10 EDC 07-30-2026 9 of 15 2. Provide input on the list of marketing and engagement tools for promoting Cupertino before and during the Cupertino Summer of Celebrations Shop Local Campaign. 3. Establish a Fourth of July subcommittee to assist staff with planning a business engagement event for businesses participating in Cupertino’s Summer of Celebrations Shop Local Campaign. (This motion was not voted on because the staff recommended action Item No. 3 was not included in the motion). MOTION: Bono moved and Lin seconded to appoint Committee Member Bono and Committee Member Kosolcharoen to the Fourth of July subcommittee with Committee Member Asawa and Committee Member Donthi to have the option to join since they were absent during the Subcommittee formation. The motion carried with the following vote: Ayes: Lin, Kaing, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Asawa, Donthi. Abstain: None. 7. Subject: Review and approval of the Economic Development Committee 2026 Work Plan for a list of potential topics for discussion at the Committee meetings. Recommended Action: Approve the Draft Economic Development Committee 2026 Work Plan. Written Communications for this item included a staff presentation. Economic Development Manager Daniel Degu gave a verbal report. Chair Lin opened the public comment period and the following people spoke: • Cathy Helgerson Chair Lin closed the public comment period. MOTION: Wang moved and Bono seconded to move the staff recommendation approving the Draft Economic Development Committee 2026 Work Plan. The motion carried with the following vote: Ayes: Lin, Kaing, Bono, Carter, Kosolcharoen, Wang, Yip. Noes: None. Absent: Asawa, Donthi. Abstain: None. FUTURE AGENDA SETTING – None. ADJOURNMENT At 3:00 p.m., Chair Lin adjourned the Regular Economic Development Committee Meeting. 11 EDC 07-30-2026 10 of 15 Minutes prepared by: Lindsay Nelson, Administrative Assistant 12 EDC 07-30-2026 11 of 15 CITY OF CUPERTINO Agenda Item Subject: Filming Permit Program Receive an update on the implementation of the City's Filming Permit Ordinance. CITY OF CUPERTINO Printed on 7/23/2026Page 1 of 1 13 EDC 07-30-2026 12 of 15 CITY OF CUPERTINO Agenda Item Subject: Small Business Permit Streamlining Review and provide feedback on the proposed approach for evaluating opportunities to streamline the permitting process for small businesses. CITY OF CUPERTINO Printed on 7/23/2026Page 1 of 1 14 EDC 07-30-2026 13 of 15 CITY OF CUPERTINO Agenda Item Subject: Shop Local Program Review Review the City's Shop Local Program and provide feedback on opportunities to strengthen future initiatives and increase business participation. CITY OF CUPERTINO Printed on 7/23/2026Page 1 of 1 15 EDC 07-30-2026 14 of 15 CITY OF CUPERTINO Agenda Item Subject: Economic Development Committee Subcommittee Assignments Review subcommittee roles and confirm or update committee member assignments. Direct each subcommittee to provide a status update at the next regular EDC meeting on October 29, 2026. CITY OF CUPERTINO Printed on 7/23/2026Page 1 of 1 16 EDC 07-30-2026 15 of 15