HomeMy WebLinkAbout26-031 Singer Associates Inc_Amendment #1 dated 7-14-26 for Strategic Communications Plan for Shared Law Enforcement Contract1
FIRST AMENDMENT TO AGREEMENT 1243
BETWEEN THE CITY OF CUPERTINO, THE TOWN OF LOS ALTOS HILLS,
THE CITY OF SARATOGA FOR PROFESSIONAL CONSULTING SERVICES WITH
SINGER ASSOCIATES, INC.
This First Amendment to Agreement 1243 is by and between the City of Cupertino, a municipal
corporation (hereinafter "Cupertino"), the Town of Los Altos Hills, a California municipal corporation
(hereinafter “Los Altos Hills”), the City of Saratoga, a California municipal corporation (hereinafter
“Saratoga”), and Singer Associates, Inc., an “S” Corporation (“Contractor”) whose address is 47
Kearny St. 2nd Floor, San Francisco, CA 94108. Cupertino, Los Altos Hills, and Saratoga may be
referred herein collectively as “Cities,” and Contractor and the Cities will be collectively referred to as
the “Parties.” This First Amendment to Agreement 1243 is made with reference to the following:
RECITALS:
A. On March 3, 2026, Agreement 1243 (“Agreement”) was entered into by and between the Cities
and Contractor for Contractor to perform a strategic communications plan supporting the goals
of the joint cities of Cupertino, Saratoga, and Los Altos Hills around the shared policing
contract with the Santa Clara County Sheriff’s Office. The cities seek to negotiate reductions
that bring the increase into alignment with regional cost trends and service levels.
B. The Cities will share equally to pay Contractor for their services, with LOS ALTOS
HILLS and SARATOGA reimbursing CUPERTINO which agrees to be the fiscal agent
to pay Contractor for all expenses up until May 31, 2026. Payments on or beyond June 1, 2026
will be the sole responsibility of the City of Cupertino.
C. City and Contractor desire to modify the Agreement on the terms and conditions set forth
herein.
NOW, THEREFORE, it is mutually agreed by and between the undersigned parties as
follows:
1. Paragraph 2.1 of the Agreement is modified to read as follows:
Contractor agrees to provide the services and perform the tasks (“Services”) set forth in
detail in Scope of Services, attached here and incorporated as Exhibit A-1.
Exhibit A of the Agreement is replaced with a new Exhibit A-1, attached hereto.
2. Paragraph 4.1 of the Agreement is modified to read as follows:
Maximum Compensation. Cities will pay Contractor for satisfactory performance of the
Services an amount that will be based on actual costs but that will be capped so as not to
exceed $60,000 (“Contract Price”), based upon the scope of services in Exhibit A-1 and in the
manner set forth in Exhibit C-1, “Cost Summary” attached and incorporated here.
Exhibit C of the Agreement is replaced with a new Exhibit C-1, attached hereto.
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3. Paragraph 4.2 of the Agreement is modified to read as follows:
Invoices and Payments. Monthly invoices addressed to CUPERTINO must state a description
of the work completed and the amount due for the preceding month. Within thirty (30) days of
completion of Services, Contractor must submit a requisition for final and complete payment
of costs and pending claims for City approval. Failure to timely submit a complete and
accurate payment requisition relieves City of any further payment or other obligations under
the Agreement. The other parties will be responsible for payment as follows:
a) LOS ALTOS HILLS is responsible for reimbursing CUPERTINO for 1/3 of the
Contract Price, for services from effective date up until May 31, 2026 in the amount
of $17,401.53
b) SARATOGA is responsible for reimbursing CUPERTINO for 1/3 of the Contract
Price, for services from effective date until May 31, 2026, in the amount of
$17,401.53
4. Except as expressly modified herein, all other terms and covenants set forth in the
Agreement shall remain the same and shall be in full force and effect.
SIGNATURES CONTINUE ON THE FOLLOWING PAGE
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IN WITNESS WHEREOF, the parties hereto have caused this modification of Agreement
to be executed.
CITY OF CUPERTINO
A Municipal Corporation
By
Name
Title
Date
TOWN OF LOS ALTOS HILLS
A Municipal Corporation
By
Name
Title
Date
APPROVED AS TO FORM:
MICHAEL K. WOO
Cupertino Senior Assistant City Attorney
APPROVED AS TO FORM:
RICHARD S. TAYLOR
Saratoga City Attorney
SINGER ASSOCIATES, INC.
By
Name
Title
Date
CITY OF SARATOGA
A Municipal Corporation
By
Name
Title
Date
APPROVED AS TO FORM:
STEVEN T. MATTAS
Los Altos Hills City Attorney
ATTEST:
LAUREN SAPUDAR
City Clerk
Date
Erin Souza
Director of Business Operations
07/03/2026
Tina Kapoor
City Manager
07/03/2026
Cody Einfalt
City Manager
07/14/2026
Richard Taylor
Leslie Arroyo
City Manager
07/14/2026
07/14/2026
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EXPENDITURE DISTRIBUTION
Item PO Number Amount
Original Agreement 2026-473 $35,000.00
First Amendment 2026-473 $25,000.00
TOTAL 2026-473 $60,000.00
EXHIBIT A-1
EXHIBIT A-1 – SCOPE OF SERVICES
Objectives
Contractor, Singer Associates, Inc., will prepare a strategic communications plan
supporting the goals of the cities of Cupertino, Saratoga, and Los Altos Hills regarding their
respective law enforcement contracts with the Santa Clara County Sheriff’s Office. The
cities seek to negotiate terms that bring the County’s proposed increase into alignment
with a reasonable cost allocation consistent with regional cost trends and service levels.
This communications plan will:
• Educate the public and stakeholders about the real drivers of cost growth.
• Build community awareness of the fiscal impacts on city budgets and municipal
services.
• Encourage public support for a reasonable increase in contract costs.
• Lay the groundwork for a moderated, fair contract increase aligned with regional
norms.
Stakeholders
For this project, the primary stakeholders are the Cities of Cupertino, Saratoga, and the
Town of Los Altos Hills, along with the residents of these cities who will be directly
impacted by law enforcement services, up until May 31, 2026. From June 1 and beyond, the
sole stakeholder will be the City of Cupertino and its residents.
Tasks and Activities
Phase 1 – Internal Coordination (Week 1–2)
• Contractor will form a Joint City Task Force (City Managers, Finance Directors, and
PIOs) to synchronize messaging.
• Contractor will develop common talking points, FAQs, and data visualizations on
cost comparisons.
• Contractor will align cities on shared key messages to ensure consistency across
meetings, statements, and media interactions.
Phase 2 – Public Engagement (Week 3–5)
EXHIBIT A-1
• Contractor will assist cities with a Joint Press Release with a shared statement of
concern and rationale for seeking a fairer contract.
• Contractor will launch dedicated web pages on each city’s website featuring:
o Simple cost comparison charts
o FAQs on sheriff contract terms
o Explanation of the cities’ joint negotiation goals
• Contractor will conduct community town halls (virtual or hybrid), jointly hosted by
the three cities, to inform residents and answer questions.
• Contractor will use social media campaigns (Nextdoor, Facebook, X, city e-
communications) to share updates and visuals highlighting fiscal impacts.
• Contractor will rely on the existing City communications structure to facilitate
information to the public.
Phase 3 — Advocacy & Negotiation (Week 6+)
• Contractor will assist with a joint letter to the Santa Clara County Board of
Supervisors emphasizing commitment to collaboration but concern over the
magnitude of cost increases.
• Contractor will leverage local media (Mercury News, Patch, Cupertino Today) for
editorial engagement and op-eds emphasizing transparency and fiscal prudence.
• Contractor will continue updates to residents through Mayor messages, council
meetings, and community newsletters.
Project Outcomes
1. Increased public understanding of sheriff service costs and financial impacts.
2. Community support for a reasonable new contract.
3. Stronger collective bargaining position for Cupertino, Saratoga, and Los Altos Hills.
4. Reduction in the proposed cost increase from 36% to a more justifiable level.
EXHIBIT C-1
EXHIBIT C-1 – COST SUMMARY
Contractor, Singer Associates, Inc. will perform the duties outlined in the Scope of Services
according to the fee schedule below. The total Not to Exceed amount for the successful
performance of these services is $60,000. Contractor will submit invoices on a monthly
basis.
RATE SCHEDULE
Role Title Hourly Rate
President $600/Hr
Partners $500/Hr
Vice President $400/Hr
Senior Consultant $400/Hr
Senior Account Director $350/Hr
Account Director $300/Hr
Senior Account Executive $250/Hr
Account Executive $200/Hr
Assistant Account Executive $175/Hr
Account Coordinator $150/Hr
Account Assistant $100/Hr
All costs will be split equally amongst the Cities of Cupertino, Saratoga, and the Town of
Los Altos Hills up until May 31, 2026. Expenses from June 1, 2026 and beyond will be the
sole responsibility of the City of Cupertino.
Joint Strategic Communications Plan for Shared
Law Enforcement Contract
Final Audit Report 2026-07-14
Created:2026-07-02
By:Webmaster Admin (webmaster@cupertino.org)
Status:Signed
Transaction ID:CBJCHBCAABAAvC0jDnMkIaLG1It-FWGT3lRo1g_ADkkf
"Joint Strategic Communications Plan for Shared Law Enforcem
ent Contract" History
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