HomeMy WebLinkAboutCC 07-07-2026 Item No. 12 Ballot Measure Survey Results_Supplemental ReportCC - 07-07-2026
#12
Ballot Measure Survey
Results
Supplemental Report
1
FINANCE DEPARTMENT
CITY HALL
10300 TORRE AVENUE • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3220
CUPERTINO.GOV
CITY COUNCIL STAFF REPORT
SUPPLEMENTAL 1
Meeting: July 7, 2026
Agenda Item #12
Subject
Receive a Report on Ballot Measure Survey Results and Provide Direction on Potential
Ballot Measures for the November 3, 2026 General Municipal Election
Recommended Action
1. Receive a report on ballot measure survey results;
2. Consider whether to place a ballot measure related to the Utility Users Tax, a ballot
measure related to Parkland Rezoning, both ballot measures, or neither ballot
measure before the voters; and
3. Designate Councilmember(s) to draft primary argument and rebuttal argument for
any ballot measure placed before the voters.
Background:
Staff’s responses to questions received from councilmembers are shown in italics.
Q1: If the Utility Users Tax (UUT) is expanded to include video/streaming services, how
would Cupertino residents see the tax reflected on their monthly bills?
Staff Response: Based on discussions with the City of Santa Barbara, which currently applies its
UUT to streaming services, streaming providers generally itemize the tax as a separate line on the
customer's monthly bill. For example, if a resident pays $15.00 per month for a streaming service,
the bill would likely include a separate UUT line of approximately $0.36 (based on the current 2.4%
tax rate), resulting in a total monthly charge of $15.36. In this example, the tax does not change the
advertised subscription price but instead appears as a separately identified local tax on the billing
statement.
Attachments Provided with Original Staff Report:
A – Topline Report