HomeMy WebLinkAboutEDC 04-30-2026 Searchable PacketCITY OF CUPERTINO
ECONOMIC DEVELOPMENT COMMITTEE
AGENDA
10185 North Stelling Road, Quinlan Conference Room and via Teleconference
Thursday, April 30, 2026
1:00 PM
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Economic Development Committee Agenda April 30, 2026
Speakers are limited to three (3) minutes each. However, the Chair may reduce the speaking
time depending on the number of people who wish to speak on an item. A speaker
representing a group of 2 to 5 or more people who are present may have up to 2 minutes per
group member, up to 10 minutes maximum.
Please note that due to cyber security concerns, speakers are not allowed to connect any
personal devices to any City equipment. However, speakers that wish to share a document
(e.g. presentations, photographs or other documents) during oral comments may do so by:
E-mailing the document to auditcommittee@cupertino.gov by 10:00 a.m. and staff will
advance the slides/share the documents during your oral comment.
2) Written communications as follows:
E-mail comments to AuditCommittee@cupertino.gov.
Regular mail or hand delivered addressed to the: Cupertino Audit Committee, City Hall,
10300 Torre Avenue, Cupertino, CA 95014
Comments addressed to the Audit Committee received by 11:00 a.m. on the day of the
meeting will be included in written communications published and distributed before the
beginning of the meeting.
Comments addressed to the Audit Committee received after the 11:00 a.m. deadline, but
through the end of the Commission meeting, will be posted to the City’s website by the end
of the following business day.
3) Teleconference in one of the following ways:
Online via Zoom on an electronic device (Audio and Video): Speakers must register in
advance by clicking on the link below to access the meeting:
https://cityofcupertino.zoom.us/webinar/register/WN_E_cp5VkEQ8O_G5XenCTTpQ
Registrants will receive a confirmation email containing information about joining the
webinar.
Speakers will be recognized by the name they use for registration. Once recognized,
speakers must click ‘unmute’ when prompted to speak.
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Economic Development Committee Agenda April 30, 2026
Please read the following instructions about technical compatibility carefully: One can
directly download the teleconference (Zoom) software or connect to the meeting in their
internet browser. If a browser is used, make sure the most current and up-to-date browser,
such as the following, is used: Chrome 30+, Firefox 27+, Microsoft Edge 12+, Safari 7+.
Certain functionality may be disabled in older browsers, including Internet Explorer.
By Phone (Audio only): No registration is required in advance and speakers may join the
meeting as follows:
Dial 669-900-6833 and enter WEBINAR ID: 867 4051 1206
To “raise hand” to speak: Dial *9; When asked to unmute: Dial *6
Speakers will be recognized to speak by the last four digits of their phone number.
Via an H.323/SIP room system:
H.323 Information:
144.195.19.161 (US West)
206.247.11.121 (US East)
Meeting ID: 867 4051 1206
SIP: 86740511206@zoomcrc.com
Online via the teleconferencing device (Audio and Video) being used to provide access to
the meeting from a remote Teleconference Location noticed pursuant to Gov. Code 54953(b)
(2), which location, if noticed, would be stated on the cover page of this agenda.
Speakers are required to notify the City Clerk via email to cityclerk@cupertino.gov prior to
noon on the date of the meeting during which they plan to participate and comment from
the remote location noticed to ensure the City Clerk is prepared to accept their comment.
If the teleconferencing device malfunctions impeding access to the meeting from the
remote location, the speaker may alternatively participate via the other options for remote
participation provided above.
ROLL CALL
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Economic Development Committee Agenda April 30, 2026
APPROVAL OF MINUTES
1.Subject: Approval of the January 29, 2026 Economic Development Committee Meeting
Minutes.
Recommended Action: Approve the January 29, 2026 Economic Development
Committee Meeting Minutes.
1 - Draft Minutes
2.Subject: Approval of the March 27, 2026 Economic Development Committee Meeting
Minutes.
Recommended Action: Approve the March 27, 2026 Economic Development
Committee Meeting Minutes.
1 - Draft Minutes
POSTPONEMENTS
ORAL COMMUNICATIONS
This portion of the meeting is reserved for persons wishing to address the Committee on any matter
within the jurisdiction of the Committee and not on the agenda. Speakers are limited to three (3)
minutes. In most cases, State law will prohibit the Commission from making any decisions with respect
to a matter not on the agenda.
PUBLIC HEARINGS
OLD BUSINESS
NEW BUSINESS
3.Subject: Economic Development Incentives for Retail, Small Businesses, and Startups.
(1) Receive an update on the findings from the Economic
Development Incentives for Retail, Small Businesses, and Startups subcommittee. (2)
Provide a follow-up update at a future Economic Development Committee meeting.
4.Subject: City Event Sponsorships through Public-Private Partnerships.
(1) Receive an update on the findings from the City Event
Sponsorships through Public-Private Partnerships subcommittee. (2) Provide a
follow-up update at a future Economic Development Committee meeting.
5.Subject: Cupertino Summer of Celebrations Shop Local Campaign.
(1) Receive an update on the findings from the Cupertino
Summer of Celebrations Shop Local Campaign subcommittee. (2) Provide a follow-up
update at a future Economic Development Committee meeting.
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Economic Development Committee Agenda April 30, 2026
6.Subject: Cupertino Summer of Celebrations Shop Local Campaign.
(1) Receive presentation on marketing and engagement tools
for promoting Cupertino before and during the Cupertino Summer of Celebrations
Shop Local Campaign. (2) Provide input on the list of marketing and engagement tools
for promoting Cupertino before and during the Cupertino Summer of Celebrations
Shop Local Campaign. (3) Establish a Fourth of July subcommittee to assist staff with
planning a business engagement event for businesses participating in Cupertino’s
Summer of Celebrations Shop Local Campaign.
7.Subject: Review and approval of the Economic Development Committee 2026 Work
Plan for a list of potential topics for discussion at the Committee meetings.
Recommended Action: Approve the Draft Economic Development Committee 2026
Work Plan.
STAFF AND COMMITTEE REPORTS
FUTURE AGENDA SETTING
ADJOURNMENT
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to attend this
meeting who is visually or hearing impaired or has any disability that needs special assistance should
call the City Clerk's Office at 408-777-3223, at least 48 hours in advance of the meeting to arrange for
assistance. In addition, upon request in advance by a person with a disability, meeting agendas and
writings distributed for the meeting that are public records will be made available in the appropriate
alternative format.
Any writings or documents provided to a majority of the members after publication of the agenda will
be made available for public inspection. Please contact the City Clerk’s Office in City Hall located at
10300 Torre Avenue, Cupertino, California 95014, during normal business hours.
IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal Code section
2.08.100 written communications sent to the City Council, Commissioners or staff concerning a matter
on the agenda are included as supplemental material to the agendized item. These written
communications are accessible to the public through the City website and kept in packet archives. Do
not include any personal or private information in written communications to the City that you do not
wish to make public, as written communications are considered public records and will be made
publicly available on the City website.
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CITY OF CUPERTINO
Agenda Item
Subject:Approval of the January 29, 2026 Economic Development Committee Meeting Minutes.
Approve the January 29, 2026 Economic Development Committee Meeting Minutes.
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DRAFT MINUTES
ECONOMIC DEVELOPMENT COMMITTEE
Thursday, January 29, 2026
At 1:01 p.m. Economic Development Manager Daniel Degu called the Regular Economic
Development Committee meeting to order at the Quinlan Conference Room, 10185 North
Stelling Road and via Teleconference; and Teleconference Locations Pursuant to Gov. Code
54953(b)(2): Marriott Marquis Lobby, 1535 Broadway, New York, New York, 10036.
ROLL CALL
Present: Chair Jane Lin, Committee Members Manjari Asawa, Claudio Bono, Jack Carter, Balaram
Donthi, Tracy Kosolcharoen, R “Ray” Wang (participated remotely), and Jennifer Yip. Absent: Vice
Chair Selina Kaing.
Committee members introduced themselves.
APPROVAL OF MINUTES
1. Subject: Approval of November 17, 2025 Minutes
Recommended Action: Approval of November 17, 2025 Minutes
MOTION: Bono moved and Kosolcharoen seconded to approve the November 17, 2025
Economic Development Committee Minutes. The motion carried with the following vote:
Ayes: Lin, Asawa, Bono, Kosolcharoen, Wang, Yip. Noes: None. Absent: Kaing. Abstain:
Carter, Donthi.
POSTPONEMENTS – None
Councilmember R “Ray” Wang introduced himself.
ORAL COMMUNICATIONS – None
PUBLIC HEARINGS – None
OLD BUSINESS – None
NEW BUSINESS
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2. Subject: Presentation on Marketing and Engagement Tools for Promoting Cupertino
During the Big Game Celebration.
Recommended Action: 1. Receive presentation on marketing and engagement tools for
promoting Cupertino during the Big Game celebration.
2. Approve EDC outreach to local eateries encouraging participation in the City’s Shop
Local campaign in celebration of The Big Game.
Economic Development Manager Daniel Degu, Senior Business Systems Analyst Adam
Araza and Communications and Marketing Coordinator Jo Nguyen gave a presentation.
Committee members asked questions which staff responded to.
Committee members’ recommendations included:
• Utilize paid search strategies to support marketing efforts.
• Emphasize the importance of staying locally in Cupertino, not just dining within the
city.
• Release a major press announcement to highlight key initiatives.
• Explore methods to analyze search results and marketing data to better evaluate
current strategies.
Chair Lin opened the public comment period, and seeing no one, closed the public
comment period.
MOTION: Donthi moved and Bono seconded to approve EDC outreach to local eateries
encouraging participation in the City’s Shop Local campaign in celebration of The Big
Game. The motion carried with the following vote: Ayes: Lin, Asawa, Bono, Carter, Donthi,
Kosolcharoen, Wang, Yip. Noes: None. Absent: Kaing. Abstain: None.
3. Subject: Review and Approve Proposed EDC Regular Meeting Schedule for 2026
Recommended Action: Approve the 2026 EDC regular meeting schedule, establishing
quarterly meetings to be held at 1:00 p.m. at the Quinlan Community Center on the last
Thursday of the first month of each quarter.
Committee members asked questions which staff responded to.
Chair Lin opened the public comment period, and seeing no one, closed the public
comment period.
MOTION: Bono moved and Lin seconded to approve the meeting schedule.
The motion carried with the following vote: Ayes: Lin, Asawa, Bono, Carter, Donthi,
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Kosolcharoen, Wang, Yip. Noes: None. Absent: Kaing. Abstain: None.
FUTURE AGENDA SETTING – None.
ADJOURNMENT
At 1:51 p.m., Chair Lin adjourned the Regular Economic Development Committee
Meeting.
Minutes prepared by:
Lindsay Nelson, Administrative Assistant
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CITY OF CUPERTINO
Agenda Item
Subject:Approval of the March 27, 2026 Economic Development Committee Meeting Minutes.
Approve the March 27, 2026 Economic Development Committee Meeting Minutes.
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DRAFT MINUTES
ECONOMIC DEVELOPMENT COMMITTEE
Friday, March 27, 2026
At 2:05 p.m. Vice Chair Kaing called the special Economic Development Committee meeting to
order at the Quinlan Conference Room, 10185 North Stelling Road and via Teleconference and
Teleconference Locations Pursuant to Gov. Code 54953(b)(2): Park Hyatt, Lobby, 1201 24th St
NW, Washington, DC 20037; JW Marriott Pune, Lobby, Senapati Bapat Rd, Laxmi Society,
Model Colony, Shivajinagar, Pune, Maharashtra 411016, India
ROLL CALL
Present: Vice Chair Selina Kaing (participated remotely), Committee Members Manjari Asawa,
Claudio Bono, Jack Carter, Balaram Donthi, Tracy Kosolcharoen, and R “Ray” Wang (participated
remotely). Absent: Chair Jane Lin, Committee Member Jennifer Yip.
POSTPONEMENTS – None
ORAL COMMUNICATIONS – None
PUBLIC HEARINGS – None
OLD BUSINESS – None
NEW BUSINESS
1. Subject: Business License Amnesty Program Outreach to Shopping Centers.
Recommended Action: Approve EDC outreach to local shopping center businesses to
raise awareness of the Business License Amnesty Program.
Written communications for this item included staff presentation.
Economic Development Manager Daniel Degu introduced Acting Director of
Administrative Services, Jonathan Orozco, and they both gave a presentation.
Committee members asked questions which staff responded to.
Vice Chair Kaing opened the public comment period and, seeing no one, closed the
public comment period.
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MOTION: Bono moved and Carter seconded to approve EDC outreach to local shopping
center businesses to raise awareness of the Business License Amnesty Program. The
motion carried with the following vote: Ayes: Kaing, Asawa, Bono, Carter, Donthi,
Kosolcharoen, Wang. Noes: None. Absent: Lin, Yip. Abstain: None.
2. Subject: Cupertino Business Outreach Program Participation.
Recommended Action: Approve EDC outreach to local businesses to collect feedback
using Cupertino Business Outreach Program questionnaire.
Written communications for this item included staff presentation.
Economic Development Manager Daniel Degu gave a presentation.
Committee members asked questions which staff responded to.
Vice Chair Kaing opened the public comment period, and seeing no one, closed the public
comment period.
MOTION: Bono moved and Kosolcharoen seconded to approve the agency outreach to
local businesses to collect feedback using Cupertino Businesses Outreach Program
questionnaire for as long as privacy laws and questions that are going to be asked were
vetted prior to and to include the QR code for additional feedback and questionnaires in
regard to the amnesty program card. The motion carried with the following vote: Ayes:
Kaing, Asawa, Bono, Carter, Donthi, Kosolcharoen, Wang. Noes: None. Absent: Lin, Yip.
Abstain: None.
3. Subject: Cupertino Summer of Celebrations Shop Local Campaigns.
Recommended Action: (1) Approve EDC outreach to local eateries to encourage
participation in the City’s upcoming Cupertino Summer of Celebrations Shop Local
Campaigns. (2) Establish a subcommittee to develop ideas for marketing Cupertino
before and during the campaigns, with a focus on encouraging out-of-town visitors to
shop, dine, and stay at local hotels, and direct the subcommittee to provide an update
at the next regular EDC meeting on April 30, 2026.
Written communications for this item included staff presentation.
Economic Development Manager Daniel Degu gave a presentation.
Committee members asked questions which staff responded to.
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Vice Chair Kaing opened the public comment period and, seeing no one, closed the public
comment period.
MOTION: Kosolcharoen moved and Bono seconded to approve EDC outreach to local
eateries to encourage participation in the City’s upcoming Cupertino Summer of
Celebrations Shop Local Campaigns. The motion carried with the following vote: Ayes:
Kaing, Asawa, Bono, Carter, Donthi, Kosolcharoen, Wang. Noes: None. Absent: Lin, Yip.
Abstain: None.
MOTION: Kosolcharoen moved and Carter seconded to establish a subcommittee
comprising of Committee Members Bono and Donthi, with the opportunity for
Committee Member Yip to accept the nomination if she chooses. The motion carried
with the following vote: Ayes: Kaing, Asawa, Bono, Carter, Donthi, Kosolcharoen, Wang.
Noes: None. Absent: Lin, Yip. Abstain: None.
4. Subject: City Event Sponsorships through Public-Private Partnerships.
Recommended Action: Establish a subcommittee to help identify potential business
sponsors for City events in 2026, and direct the subcommittee to provide an update at
the next regular EDC meeting on April 30, 2026.
Vice Chair Kaing opened the public comment period and, seeing no one, closed the
public comment period.
MOTION: Kosolcharoen moved and Kaing, Bono, and Wang seconded to approve the
staff recommended action to establish a subcommittee to help identify potential business
sponsors for city events, including Committee Members Asawa, Bono, Wang and Donthi.
The motion carried with the following vote: Ayes: Kaing, Asawa, Bono, Carter, Donthi,
Kosolcharoen, Wang. Noes: None. Absent: Lin, Yip. Abstain: None.
5. Subject: Economic Development Incentives for Retail, Small Businesses, and Startups.
Recommended Action: Establish a subcommittee to explore potential economic
development incentives to preserve existing retail, encourage new types of retail, and
support small businesses and startups, and direct the subcommittee to provide an
update at the next regular EDC meeting on April 30, 2026.
Vice Chair Kaing opened the public comment period and, seeing no one, closed the
public comment period.
MOTION: Bono moved and Donthi seconded to establish a subcommittee to explore
potential economic development incentive to preserve existing retail and encourage new
types of retail and support small businesses and startups and direct a subcommittee
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composed of Committee Members Kosolcharoen, Bono, Asawa, and Carter to provide an
update on the next regular EDC meeting on April 30, 2026. The motion carried with the
following vote: Ayes: Kaing, Asawa, Bono, Carter, Donthi, Kosolcharoen, Wang. Noes:
None. Absent: Lin, Yip. Abstain: None.
STAFF AND COMMITTEE REPORTS
Committee Member Bono reported on hotel status during the Super Bowl.
Committee Member Wang reported that subcommittee updates were good and suggested encouraging
survey participation by raffling off a one-year business license as an incentive.
Committee Member Donthi spoke about statistics for the Superbowl Campaign.
FUTURE AGENDA SETTING –
Committee members added the following agenda items.
Establish a Fourth of July Committee (Wang, Kosolcharoen)
ADJOURNMENT
At 3:42 p.m., Vice Chair Kaing adjourned the special Economic Development
Committee Meeting.
Minutes prepared by:
Lindsay Nelson, Administrative Assistant
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CITY OF CUPERTINO
Agenda Item
Subject: Economic Development Incentives for Retail, Small Businesses, and Startups.
(1) Receive an update on the findings from the Economic Development Incentives for Retail, Small
Businesses, and Startups subcommittee. (2) Provide a follow-up update at a future Economic
Development Committee meeting.
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CITY OF CUPERTINO
Agenda Item
Subject: City Event Sponsorships through Public-Private Partnerships.
(1) Receive an update on the findings from the City Event Sponsorships through Public-Private
Partnerships subcommittee. (2) Provide a follow-up update at a future Economic Development
Committee meeting.
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CITY OF CUPERTINO
Agenda Item
Subject: Cupertino Summer of Celebrations Shop Local Campaign.
(1) Receive an update on the findings from the Cupertino Summer of Celebrations Shop Local
Campaign subcommittee. (2) Provide a follow-up update at a future Economic Development
Committee meeting.
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CITY OF CUPERTINO
Agenda Item
Subject: Cupertino Summer of Celebrations Shop Local Campaign.
(1) Receive presentation on marketing and engagement tools for promoting Cupertino before and
during the Cupertino Summer of Celebrations Shop Local Campaign. (2) Provide input on the list of
marketing and engagement tools for promoting Cupertino before and during the Cupertino Summer
of Celebrations Shop Local Campaign.(3) Establish a Fourth of July subcommittee to assist staff with
planning a business engagement event for businesses participating in Cupertino’s Summer of
Celebrations Shop Local Campaign.
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CITY OF CUPERTINO
Agenda Item
Subject: Review and approval of the Economic Development Committee 2026 Work Plan for a list of
potential topics for discussion at the Committee meetings.
Approve the Draft Economic Development Committee 2026 Work Plan.
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