HomeMy WebLinkAboutCC 04-21-2026 Item No. 12 Second Amendment with Cupertino Chamber of Commerce_Supplemental ReportCC 4-21-2026
#12
Second Amendment with
Cupertino Chamber of
Commerce
e
Supplemental Report
CITY MANAGER’S OFFICE
CITY HALL
10300 TORRE AVENUE • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3212
CUPERTINO.GOV
CITY COUNCIL SUPPLEMENTAL REPORT 1
Meeting: April 21, 2026
Agenda Item #12
Subject
Authorize the City Manager to execute a Second Amendment with the Cupertino
Chamber of Commerce, initiating year three of the agreement and incorporating a
revised scope of work with an annual amount not-to-exceed $5,000
Recommended Action
Authorize the City Manager to execute a Second Amendment with the Cupertino
Chamber of Commerce, initiating year three of the agreement and incorporating a
revised scope of work with an annual amount not-to-exceed $5,000.
Background:
Staff’s responses to questions received from councilmembers are shown in italics.
Q1: The Attachment C has a comparison table between cities. To give a full picture of the
support from the City of Cupertino to the Chamber, please provide the amount for the
membership fee, fee waivers for festivals, any fee waivers for conference rooms, etc.
Staff response:
Under the existing agreement, the Cupertino Chamber of Commerce provides the City of Cupertino with
membership at no charge.
The Cupertino Chamber of Commerce produces two annual cultural festivals. The Diwali Festival, held
on October 11, 2025, received a total of $15,571 in waived fees. The Holi Festival, held on March 28,
2026, received a total of $9,491 in waived fees.
The Cupertino Chamber of Commerce does not receive waived fees for facility rentals. Fee waivers are
granted only in connection with Council-approved festival fee waivers. During calendar year 2025, the
Chamber rented City facilities on five occasions and paid the standard nonprofit rate, totaling $620.
Q2: The staff report states that the amount expensed the first year was $23,150 and the
second year was $4,150. But the staff report listed many activities that other chambers of
commerce provide and the Cupertino Chamber used to provide, regardless of the city
sponsorship. Could you please provide more detailed list of services the City is being
charged for in the first and the second year?
Staff response:
The Cupertino Chamber of Commerce provided services to the City of Cupertino in accordance
with the adopted scope of work during the first two years of the agreement. In the first year of the
agreement, $23,150 was expended for services performed. In the second year, only $4,250 has
been expended to date for services rendered. The services delivered during the first and second
years are summarized below and are also included in the staff report:
1. Technical Assistance
• Planned and hosted 10 technical assistance City seminars/webinars and selected topics
with the City that are pertinent to small businesses.
• Supported business programs and initiatives developed by the City such as Cupertino
Business Outreach Program, SVEDA Broker Breakfast, Restaurant Week, Dine Out July
Fourth, National Small Business Week, Small Business Saturday.
• Participated in exercises related to business resiliency and continuity as part of the City’s
Emergency Operations Plan (EOP) update.
• Assisted the City with outreach to businesses for stakeholder focus group meetings to
gather feedback from the business community.
• Participated in the City’s Small Business Technology Platform (i.e. Cupertino Business
Resource Hub) as a resource provider and conducted outreach to small businesses.
• Coordinated four ribbon cutting events.
2. Marketing & Promotion
• Marketed and promoted 20 business-related City events held in Cupertino such as
Women Business Luncheons, Technical Assistance Workshops, Ribbon Cuttings, Retail
Theft Webinar, Restaurant Week, Dine Out July Fourth.
• Conducted outreach and education regarding prospective policy changes, and new City
rules and regulations such as Cupertino Minimum Wage and Cupertino Tobacco Retailer
Permit Ordinance.
• Designed and promoted over 15 marketing campaigns related to the City’s Technical
Assistance Workshops, Women Business Luncheons, Shop Local initiatives.
• Supported the City’s Small Business Saturday activities such as National Small Business
Week and Small Business Saturday promotional video.
• Produced 2 online publications to include information on the City, community, and
businesses of Cupertino.
• Promoted, at the City’s request, community events, programs, services, and alerts such
as State of the City, CREST Awards, City Commission vacancies relevant to the business
community.
3. Events & Meetings
• Provided and promoted opportunities for City representatives to present and connect
with businesses at Chamber meetings such as Legislative Action Committee.
• Hosted 5 quarterly professional Women’s business luncheons to provide networking
opportunities for women in business and hear from a speaker or special presenter.
• Assisted city staff in scheduling and participating in 6 Cupertino Business Outreach
Program meetings with Cupertino businesses such as Mirapath, KeyPoint Credit Union,
Local Kitchens.
4. Other Provisions
• Provided Chamber membership to the City, including registration for two City staff as
well as all Councilmembers at events hosted by the Chamber.
Q3-1: For this task "Plan and host up to six (6) technical assistance seminars/webinars
each year and select topics with the City that are pertinent to small businesses such as
public safety in commercial areas, doing business in Cupertino focused on multi-lingual
and multi-cultural businesses, green business practices, digital marketing, etc.", is this a
task that the Chamber of Commerce would not perform as a benefit to their own
members anyway?
Staff response:
The technical assistance seminars/webinars under the agreement are distinct in that they are
designed to serve the broader Cupertino business community rather than Chamber members
exclusively. These seminars are planned in close coordination with City staff, therefore, the topics,
outreach, and delivery are also aligned with City priorities to ensure consistent programming
that supports City initiatives, including shop-local efforts, and provides a broader public benefit
to Cupertino-based businesses. If the Chamber was to program these activities without the
agreement in place, these could be limited to the Chamber members, and the City may not be able
to provide input on specific topics.
Q3-2: The City currently has one full-time employee for Economic Development. Does
the Economic Development manager have no capacity to host 6 seminars/webinars with
invited speakers, in partnership with other Chambers of Commerce, not limited to the
Cupertino Chamber of Commerce?
Staff response:
The Economic Development Manager focuses on business expansion and retention, relocation
assistance, permit facilitation, business outreach efforts, and other activation events such as
Restaurant Week. He also serves as the staff liaison for the new Economic Development
Committee. The Economic Development Manager is also working on three City Work Program
projects focused on retail preservation, permit streamlining, and small business revitalization.
Through business outreach, the Economic Development Manager is able to identify the issues and
topics of concern to the business community. Staff has also expanded City support to local
businesses by implementing a new technology tool, the Cupertino Business Resource Hub, a
centralized platform designed to streamline access to resources, technical assistance, and
networking opportunities. Under the existing agreement, the Cupertino Chamber of Commerce
provides implementation support to assist City staff with the delivery of these City technical
assistance seminars/webinars, as outlined in the scope of work.
Q4-1: For this task "Host up to four (4) quarterly professional Women’s business
luncheons or speaker series to provide networking opportunities for women in business
and hear from a speaker or special presenter on related topics at City facilities at no
charge, or other venues around Cupertino, and online". It used to be conducted every
month by the part-time Economic Development manager Angela Tsui and the budget
for the simple pasta and salad lunch was only $200. Is this a task that the full-time
Economic Development Manager cannot conduct in house?
Staff response:
The City’s Professional Women’s Luncheon has evolved into a larger, more formal quarterly
gathering of local businesses. Staff is involved in the development of the program, and under the
existing agreement, the Cupertino Chamber of Commerce provides implementation support to
assist staff with delivery of the Professional Women’s Luncheon, as outlined in the scope of work.
The current iteration of the Professional Women’s Luncheon also includes new features,
including participation from regional resource providers such as NOVAworks, SCORE, and
Silicon Valley SBDC, who offer free assistance to participants needing business support. The cost
of food has also gone up since pre-pandemic time. In addition, since the Chamber assisted in
securing a local business to sponsor meals for these events, the City currently does not incur this
cost. This sponsorship has been in place for the past two years of the agreement.
Q4-2: When I attended the Professional Women's luncheon, I was told that the food was
donated by some business. If that's the case, what does the $1800 budget ($450/meeting)
cover?
Staff response:
The City’s Professional Women’s Luncheon has had a local business sponsor that provides lunch
for the event. The $1800 budget to implement the luncheons covers the planning, coordination,
and logistical execution of each luncheon, including tasks such as speaker coordination, day-of
event setup, development of promotional materials (e.g., flyers), registration management, and
outreach to local businesses.
Q5: When I attended concerts by the Cupertino Symphonic Band, they would announce
at the beginning of each concert that they have received community grants from the City
of Cupertino and thanked the City each time. When I attended the Chamber event, such
as the Professional Women's luncheon, I did not get any impression that the luncheon is
mainly funded by the City though. Maybe there is the requirement for organizations
receiving the community grants, but not through contract?
Staff response:
The Professional Women’s Luncheons is a City event, and staff will work to strengthen branding
and messaging going forward to further ensure it is clearly understood as a City-funded event
hosted by the City of Cupertino. This additional strengthening will build upon existing efforts to
clearly communicate the City’s role in the event. The luncheon will continue to include opening
remarks from the Mayor, as well as communication at the beginning and end of the program
highlighting that the luncheon is a City-funded event hosted by the City of Cupertino.
Attachments Provided with Original Staff Report:
A. Cupertino Chamber of Commerce Fully Executed Agreement & Scope of
Work
B. Quarterly Reports April 2024 through December 2025
C. Chamber Relationships in Other Cities
D. Revised Scope of Work (redline)
E. Revised Scope of Work (clean)
F. Revised Compensation (redline)
G. Revised Compensation (clean)
H. Revised Schedule of Performance (redline)
I. Revised Schedule of Performance (clean)
Attachments Provided with Supplemental 1:
None