HomeMy WebLinkAboutASAC Minutes - 10-19-1978HC -227
SUMMARY MINUTES OF REGULAR MEETING OF THE A.S.A.C., OCTOBER 19, 1978, AND
REFERRAL OF RECOMMENDED DECISIONS ON VARIOUS PUBLIC HEARINGS TO THE CITY
COUNCIL. MEETING HELD IN ROOM 105 OF CITY HALL, CUPERTINO, CALIFORNIA.
Meeting called to order at 7:05 PM by Chairman Bond with the Salute to
the Flag.
ROLL CALL
Present: Members - Johnson, Ripplinger, Sallan (7:16 PM), Irvine (7:18 PM),
Chairman Bond
Absent: None
Staff Present: Kathryn McKenna Scott, Planning Intern
APPROVAL OF MINUTES
Regular Meeting - October 5, 1978 - Approved as prepared
NO POSTPONEMENTS OR COMMUNICATIONS
PUBLIC HEARINGS:
Continued Application:
1. Application HC -51,027.3 - Cupertino Dental Laboratory, Inc. requesting
approval of a sign program for a professional office building. Property
is located on the north side of Pacifica Drive, between Torre Avenue and
De Anza Boulevard.
Presentation: Leon Frangadakis
At the October 5, 1978 ASAC hearing, the applicant proposed a ground sign
on a site not maintaining the "200 -Rule" criteria. The Committee continued
the item to this date in order that the applicant could study possible signing
alternatives.
The applicant now discussed his various alternatives with the Committee.
He still maintained that because the design nature of the south elevation
facade was not conducive to a wall -mounted sign, an exception favoring a
ground sign was necessary. Placement of the sign on the roof was unanimously
determined to be unsuitable; likewise it was agreed that a street address on
the building's south elevation facade would allow for insufficient visibility
due to the recessed nature of subject wall.
Chairman Bond suggested the concept of a minimal ground sign portraying a street
address only, in addition to a small. identification plaque for the west elevation
(Exhibit F-2). Members Sallan and Johnson concurred that this would provide
for the least variance necessary. Member Irvine felt such a ground sign would
create a hardship in that a business name is more easily identifiable than a
street address. The applicant was amenable to the suggested concept.
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PC -227
Minutes of October 19, 1978 A.S.A.C. Meeting (continued)
Chairman Bond requested comments from the audience; there were none forthcoming.
Further discussion concerned the appropriateness of this Sign Ordinance Exception.
It was generally agreed that a minimal ground sign portraying a street address
would be functional in nature and in the interests of the health, safety, and welfare
of the community.
Moved by Member Sallan, with Member Irvine's second; that Application HC -51,027.3
be approved subject to conditions contained in Resolution No. 847.
Motion carried 4-1.
Ayes: Members Sallan, Irvine, Johnson, Chairman Bond,
Noes: Member Ripplinger
New Applications:
2. Application HC -51,193.3 - Electrical Products, Inc. (Kentucky Fried Chicken)
requesting approval of a multi-tea.C.nC commercial center Sigia prvgru... at the
northeast quadrant of Silverado Avenue and De Anza Boulevard.
Presentation: Gene Barbour (Ad Art Signs)
Lex Overzet (Kentucky Fried Chicken)
The applicants presented a modified sign plan reflecting several staff report
comments.
The Committee was concerned with proposed colors for the ground sign. After
discussion with the applicants, it was agreed that an ivory background with
rust lettering would be acceptable. Correspondingly, there was also a change
in lettering color for the KFC wall sign to ivory. Member Sallan requested
that the KFC individual lettering sign be mounted on the west elevation wall;
the proposed roof location was too highly visible.
City records do not indicate the existence of building permits for the existing
"Century 21" and "Savoy" wall signs. It was therefore determined that a revised
design criteria for subject signs should be approved by staff prior to issuance
of KFC sign permits. Said criteria should comply with approved sign program
colors and individual lettering format.
Chairman Bond opened the discussion to the audience; there was no response.
Moved by Chairman Bond, with a second by Member Ripplinger; that Application
IIC-51,193.3 be approved subject to conditions contained in Resolution No. 848.
Motion carried 5-0.
3. Application HC -51,011.11 - Woolworth Construction, Inc. requesting approval of
a sign program for a multi -tenant commercial center at the northwest quadrant
of Blaney Avenue and Stevens Creek Boulevard.
Presentation: George W. Berry (Alco)
Noel Marquis (Amcoe Sign Company)
Dale Windlen
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HC -227
Minutes of October 19, 1973 A.S.A.C. Meeting (continued)
The applicant submitted a revised ground sign proposal in an attempt to
address staff report concerns of design concept. Member Sallan felt the
revision was potentially too massive in area, and therefore preferred the
initial concept. Members Irvine and Johnson indicated a preference for
the revised plan.
Proposed sign colors were of concern to the Committee. After some discussion
and the concurrence of the applicants, a rust and ivory color concept was
agreed upon.
It was determined that the sign program pertinent to Building "B" would he
reviewed and approved by ASAC at a later date, upon further study by the
applicants. Member Ripplinger ascertained that the Building "B" panel
portion of the ground sign would be opaque until such time as the Building "B"
sign program is approved.
Chairman Bond opened the hearing to the public; no response was received.
Moved by Member Irvine, with Member Ripplinger's second; that Application
HC -51,011.11 be approved subject to conditions contained in Resolution No. 849.
Motion carried 5-0.
The Chairman declared a recess at 9:00 PM. The meeting reconvened at 9:10 PM.
Re -Study of Approved Application:
4. Application HC -51,075.441 - Vallco Park, Ltd. (Vallco Village Center sign
program).
Presentation: Walter Ward (Vallco Park)
This meeting was called to discuss the intent and format of the Vallco Village
readerboard sign.
Mr. Ward opened the discussion by stating that on the advice of his attorney
he refused to listen to the March 10, 1977 ASAC tape pertinent to the reader -
board sign. It was his opinion that the only relevant documents under review
are the ASAC Resolution No. 701 (Condition 5) and the staff report for the
March 21, 1977 City Council meeting.
Regarding usage of the readerboard as a public service medium, Mr. Ward felt
that the existing operation was in compliance with the above -referenced documents.
Two-thirds of the statements are of a public service nature, while the remaining
time is utilized by Vallco Village merchant advertising. Member Irvine agreed
that from reading the ASAC Resolution and City Council staff report it was evident
that the intent did speak to advertising. He stated that he did not attend the
March 10, 1977 ASAC meeting.
Member Sallan questioned the perceived original intent of the readerboard. She
felt that the tape would establish a reference point regarding how the parties
heard the discussion, and thereby clarify the intent. It was her opinion at
this point in time that the current usage constituted an expansion. Further,
she wished to discuss the appropriateness of increased programming flexibility
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HC -227
Minutes of October 19, 1978 A.S.A.C. Meeting (continued)
allowing the readerboard through the post -use permit leasing of a typewriter
unit. Mr. Ward answered that messages could be changed and increased prior to
the typewriter acquisition; however, such changes were implemented in Chicago.
Mr. Ward indicated that the readerboard advertising exposure is vital to the
existence of some merchants located in the rear of Vallco Village. A Vallco
Village public relations spokeswoman in the audience verified this statement.
Member Sallan asked Mr. Ward if he felt that the current extent of usage had
always clearly been perceived. He replied that he felt Vallco Village would
continually be sending back to Chicago for new boards. Member Sallan felt
she had been naive in her assumption, and Mr. Ward conceded that perhaps he
wasn't clear at the time.
Hr. Ward said he was open to discussion regarding the speed of the readerboard
unit, and the Committee then discussed this factor.
Tiie Committee a pressed general agreelllent Wital ilellibel Ripplirler' J Stated
reluctance to approve any future readerboard units in the City.
LTidFINISHED BUSINESS: None
NEW BUSINESS:
Chairman Bond related the contents of the September 1978, League of California
Cities Conference which he had attended.
The Committee agreed to commence future ASAC meetings 'at 7:30 PM.
The Committee adjourned at 10:15 PM to the next regular meeting of
November 9, 1978 at 7:30 PH.
APPROVED BY:
Is/ H. Elliott Bond
Elliott Bond, Chairman
Architectural and Site Approval Committee
ATTEST:
/s/ Wm. E. Ryder
City Clerk
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