HomeMy WebLinkAboutEDC 03-27-2026 PresentationsEDC 03-27-2026
#1
Business Amnesty
Program Outreach to
Shopping Centers
Presentations
Business License Amnesty Program
Outreach to Shopping Centers
FRIDAY, MARCH 27, 2026
Direction by Council on February 3, 2026
- Businesses that have never applied for a business license- Businesses that previously held a license but failed to renew in prior years
Program Goals:•Recover lost revenue•Improve business data accuracy•Increase compliance
Estimated unlicensed businesses: 800Estimated potential revenue recovery: $580,000
Background
Program Duration: 60-day, phased program.
Incentive: Reduce or eliminate tax penalties and interest
Key Dates: •March 30 – Program begins •March 30 to April 28 – 100% forgiveness of tax penalties and interest•April 29 to May 28 – 50% forgiveness of tax penalties and interest
Ongoing amnesty for newly licensed businesses
Program Overview
Public Outreach
Direct Outreach:
•Postcard notices
•Email campaigns
Engagement:
•Local businesses
•Property owners
•Property managers
Marketing:
•Social media posts
•Newsletter messaging
•City websites
Resources:
•Frequently Asked Questions (FAQs)
available at cupertino.gov/businesslicense
Data Snapshot: Inactive Business Licenses
Number of inactive business license
holders located in commercial centers: 68
Number of commercial centers with
inactive business license holders: 23
Inactive business license means businesses
that previously held a license but failed to
renew in prior years.
Approve EDC outreach to local shopping center businesses to raise awareness of the Business License Amnesty Program.
Staff will provide EDC members with a list of five to seven businesses next week for outreach during the Business License Amnesty period.
Recommended Action and Next Steps
EDC 03-27-2026
#2
Cupertino Business
Outreach Program
Participation
Presentations
Cupertino Business Outreach
Program Participation
FRIDAY, MARCH 27, 2026
Established in 2022, this program serves as a platform for fostering dialogue and conversation between the private and public sectors.
Example business visits: Sun Design Center, WOW! Tea, Amazon, Mirapath, House of Miracles, Target, SummerWinds Nursery and more.
Number of business visits since beginning of this year: +175
Projected number of business visits by year-end: +700
Background
EDC Feedback on Questionnaire?
•Add more questions•Reduce the number of questions•Revise existing questions
Questionnaire / Survey
Approve EDC outreach to local businesses to collect feedbackusing Cupertino Business Outreach Program questionnaire.
Staff will provide EDC members the CBOP questionnaire next week to begin supporting outreach efforts.
Recommended Action and Next Steps
EDC 03-27-2026
#3
Cupertino
Summer of
Celebrations
Shop Local
Campaign
Presentations
Cupertino Summer of Celebrations
Shop Local Campaign
FRIDAY, MARCH 27, 2026
Campaign Duration: 1 month, June 13 to July 13.
Registration Deadline: May 15, 2026
Eligibility Requirements to participate?•Location: Must be a brick-and-mortar restaurant or food business.
•Offer Requirement: Must provide a specials, discount, or limited-time menu items between June 13 – July 13, 2026.
•Business Type: Includes dine-in, cafes, boba shops, dessert spots, quick-service eateries (i.e. fast-food chains, sandwich shops).
•Compliance: Must hold a valid Cupertino business license.
•To learn more, visit cupertino.gov/shoplocal
Campaign Overview
Approve EDC outreach to local eateries to encourage participation in the City’s upcoming Cupertino Summer of Celebrations Shop LocalCampaigns.
Establish a subcommittee to develop ideas for marketing Cupertinobefore and during the campaigns, with a focus on encouraging out-of-town visitors to shop, dine, and stay at local hotels, and direct the subcommittee to provide an update at the next regular EDC meeting on April 30, 2026.
Staff will make flyers available to EDC members for outreach during the registration period.
Recommended Action and Next Steps