HomeMy WebLinkAboutASAC Minutes 02-04-1976CITY OF CUPERTINO, STATE OF CALIFORNIA
10300 Torre Avenue, Cupertino
Telephone: 252-4505
MINUTES OF THE ADJOURNED MEETING OF THE ARCHITECTURAL AND SITE
APPROVAL COMMITTEE HELD ON FEBRUARY 4, 1976 IN THE COUNCIL CHAMBERS,
CITY HALL, CUPERTINO, CALIFORNIA
ROLL CALL
Members present: Irvine, Sallan (8:40), Chairman Koenitzer
Members absent: Dressler
Staff present: Assistant Planner Toby Kramer
Guest: Mr. Carl Heymann, California Electric Sign Users
Council
An informal discussion of the Sign Ordinance as proposed by the Sign
Review Committee began at 8:10 p.m.
On page 10, Section 3.04.3, Member Irvine questioned what a
professional sign consultant was. It was decided this would be
someone in the graphics art field.
A discussion was also held as to whether it should be included in
the ordinance that samples of colors and building materials would
be required. It was felt this could be a part of the application
form.
Mr. Heymann noted that with a self-governing ordinance there would
be no need to have a sign consultant. The committee could serve
in an advisory capacity. He also said the committee should be
of at least half being members of the business community who would
be using the signs.
Ms. Kramer advised the committee members that the ordinance would
be going to the Planning Commission for Public Hearing on February
18, 19 76 .
Ms. Heymann indicated there were conflicts between the various
sections. Ms. Kramer asked that he present a written report on
which : sections he felt were in conflict with each other.
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Member Irvine said he felt if the applicants would include scale drawings
(including a human figure by signs) that it would be helpful in indicating
size of signs.
A discussion evolved about temporary window signs and how to determine
if they were exhibited beyond the allotted time span. Chairman
Koenitzer wondered about weekly specials shown in grocery windows;
they were changed each week but the windows were always covered with
signs.
dot air balloons were questioned. Ms. Kramer advised these are a
different matter and are approved by the City Council.
At 8:40 p.m. the third member of the committee arrived so that a
quorum was present. The meeting was then convened.
Means of differentiating between advertising and decorative statuary
was discussed.
On page 16, under Section 6.03.1, Member Sallan questioned the 70%
figure, feeling it should be less. She also suggested inserting the
word "usable" in front of frontage in the seventh line.
Placement of signs on the facade was discussed.
Ms. Kramer answered Mr. Heymann that small canopy signs were allowed
on businesses in shopping centers.
Li Section 6.03.3, ?Member Sallan felt there should oe only two tenants
on each side of the sign, rather =.ian the three indicated. The otr.�er
committee members were in agreement.
Mr. 'ieyn.ann said he had uncarlined sections he felt needed further
study an! attention; certain, provisions needed to be carefully
analysed- and thought about. Ms. Kramer noted he should have
presented these ideas when he appeared before the committee a
year or so ago.
Mr. Heymann said the industry was anxious to police themselves. One
suggestion he made was that each contractor should be required to be
licensed. He indicated his regret that no one representing the
Chamber of Commerce was present.
Mr. Heymann also suggested that signs should be checked every two
years or so to see if they needed maintainence; there should be
identification on each structure as to who had erected sign.
MINUTES OF THE FEBRUARY 4, 1976 AD. H -CONTROL MEETING
In answer to Member Sallan, Mr. Heymann said that 95% of what should
be included in an ordinance was included in this ordinance. He felt
statuary should be clarified; in Section 2.06, "linear line of
building wall" should be changed to "business frontage"; definition
of sign could be shortened in 2.38.
Mr. Heymann questioned how illumination would be determined. Ms.
Kramer explained how foot lambert readings would be measured. She
noted the City was trying to limit intensity of bulbs before sign
was erected to save -costly revisions.
Mr. Heymann suggested several criteria for lighting: (1) The intensity
should not interfere with function of pedestrian or vehicular traffic.
(2) Should not be glaring. (3) Should be compatible with signs on
adjoining properties. He noted signs sometimes appear to be glaring
because of newness of bulbs which will dim down in a week or so. Also
because the eye is not used to seeing the sign.
A discussion was held on having Building Inspector check the signs.
Ms. Kramer referred again to making sure the sign met requirements
before installation so it would not be a hardship on the businessman.
Chairman Koenitzer stressed they would rather have some mechanism
to measure the sign, making sure it meets the requirements before
it is installed.
With regard to sign consultant as suggested in Section 3.04.3, Mr.
Heymann said he saw no need for such an individual. He pointed out
committees such as this one bordered on the legal problem. He
stressed these committees should be advisory only and not demanding
of changes by the applicant. Member Sallan noted this was perhaps-,
a question of "public relations", of dealing more tactfully with the
applicant.
Mr. Heymann said he felt Section 6.04.2 was too restrictive. After
discussion, it was noted a statement should be included that
according to Table A, the minimum sign size would be 20 sq. ft.
Mr. Heymann made another suggestion: that every 2 or 2½ years, an
inspection of the signs should be made to see if they needed mainten-
ance. He also said his organization has written a code on profession
ism of design. Any discrepancies should be reported to them.
Chairman Koenitzer reported Member Dressler's concern that maximum
height should be 12 ft. rather than 20 ft.
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MINUTES OF THE FEBRUARY 4, 1976 ADJ.H-CONTROL MEETING
A suggestion was made that signs could be turned off at night after
business hours to conserve energy. Chairman Koenitzer noted parking
lot lights could also be turned off or down to a minimum.
Member Irvine said he thought the graphics referred to by Ms. Kramer
would be an excellent addition.
Computation of area was briefly discussed.
Member Sallan recommended delaying Planning Commission hearing on
ordinance.due to"several unresolved issues. Ms. ramer advised
it had already been advertised.
ADJ OURNMENT
At 11:30 p.m. the meeting was adjourned to the regular meeting of
Februnry _ 1976 at 7:00 o.m. —__ -_
/s/ Wm. E. Ryder
City Clerk
APPROVED:
Is/ R.D. Koenitzer, Jr.
Chairman