HomeMy WebLinkAboutEDC 01-29-2026 PresentationsEDC 1-29-2026
Item No.2
The Big Game
Marketing and
Engagement
Presentations
The Big Game
Marketing & Engagement
THURSDAY, JANUARY 29, 2026
•Sunday, February 8, 2026
•Levi’s Stadium, Santa Clara
•3:30 PM Kickoff
Big Game Details
November 17, 2025
•Unified City Communications: Develop a
dedicated website, consistent messaging, and
coordinated social media.
•Marketing Materials: Create promotional videos,
city-approved logos, visitor maps, and QR-code
tools linking to attractions and services.
•Showcase Hidden Gems: Highlight wineries, golf,
shopping, and outdoor spaces alongside
Cupertino’s tech identity.
EDC Discussion Highlights
November 17, 2025
•Visitor Guidance: Provide lodging options, travel
info, attractions, and activity recommendations.
•Event Activations: Host themed gatherings,
tastings, fairs, and community events that don’t
require broadcast rights.
•Transportation Solutions: Coordinate shuttles or
partnerships to reduce reliance on rental cars.
EDC Discussion Highlights (cont.)
A new online hub designed to help
residents and visitors discover, navigate,
and enjoy the city as we celebrate The
Big Game!
Cupertino.Gov/ExploreCupertino
•Dine Local: Deals & Specials
•Watch The Big Game
•Retail Shopping
•Public Art & Recreation
•Wine Country
•Staying in Cupertino
•Rideshare: 2 Free Rides
•Getting Around
•Cupertino History
Explore Cupertino
Digital & Online
•Dedicated Website
•Social Media Promotion
•Promotional Video
•Custom Logo
•City Newsletters
•Press Release
•City Website
Print & Physical Materials
•Banners
•Lawn Signs
•Postcards
•Posters
Promoting Cupertino for The Big Game
Promo Video
1.Receive presentation on marketing and
engagement tools for promoting Cupertino
during the Big Game celebration.
2.Approve EDC outreach to local eateries
encouraging participation in the City’s Shop
Local campaign in celebration of The Big
Game.
Recommended Action