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HomeMy WebLinkAboutASAC Minutes 06-19-1974CITY OF CUPERTIINO, STATE OF CALIFORNIA. 10300 Torre Avenue, Cupertino, California 95014 Telephone: 252-4505 MINUTES OF THE REGULAR MEETING OF THE ARCHITECTURAL AND SITE APPROVAL COLN1TTEE HELD ON JUNE 19, 1974 IN THE PLANNING DEPART- MENT, CITY HALL, CUPERTINO, CALIFORNIA The meeting was opened at 7:00 pin. by Chairwoman Sallan... ROLL CALL Members present: Dressler, Rogers, Weinstein, Chai roman Sallan Members absent: Koenitzer Staff present: Senior Planning Technician Toby Kramer INFORMAL REVIEW OF PLANNED DEVELOPMENT USE PERMIT APPLICATIONS: 21-U-74 Vista Construction (Radin & MacDonald) : Construction of an 18 -unit cluster project located westerly of and adjacent to Vista Drive approximately 260 feet north of Stevens Creek Boulevard. The Senior Planning Technician exhibited plan and located site for the committee members. She noted this is one of the first applications coming in under new use permit process No.. 618, so zoning has been approved and would not have site plax! flexibility. Chairwoman- Sallan noted there:were no architectural renderings or schematic landscaping plans. She also noted it would be helpful to have site outlined so the committee could orient to perimeter_ properties. MS. Kramer said this was being worked toward. It•was agreed that the south boundary of property having driveway so close to property line precludes to large extent any meaningful planting. Chairwoman Sallan noted her concern with property lines. It is either fencing or walls. Member Dressier suggested moving alternate units_ back 5 or. 10 feet and increasing landscaping, in front. This would correct rigidity of the line as you look at units from Vista which was a concern of the committee. Member Dressler. also suggested creating a cul-de- sac. liC-110 ?age 1 :.--i.lo ?age 2 2U -U•44 Mi.nutt s of approved as submitted MINUTES OF THE JUNE 19, 197', H=-CONTkOL MEETING Chairwoman Sallan noted there were concerns that might require revision of site plan. A discussion was held on methods of landscaping both sides of the perimeter fencing or walls on future applications. The feasibility of asking owner : to move wall or- fence in 5 to 10 feet from boundary line and planting on outside was discussed. • 20-U-74 Bruce Edwards, Mini Storage on Mary Avenue and I-280. Chairwoman Sallan pointed out the committee is not permitted to make any discussion on validity of use. It was ascertained these unics would be rented. The Senior Planning Technician displayed the site plan and existing landscaping was • k pointed out. It was noted that all salvageable trees would be saved. [ The main concern, of the committee was that- the layout of storage buildings should be positioned in such a way as to provide absolute screening from all. perimeters. This may involve relocation or elimination of buildings. APPROVAL OF MINUTES: Minutes 6f June 5. 1974 It was moved by Member Pog :rs, seconded by Member Dressler, to app rove. Minutes of June 5, 1974 as submitted. Motion carried, 3-0 Abstain: Weinstein POSTPONEMENTS - None Ms. Kramer reported there was an addition to the agenda: The Golden State Title Company. requesting change of copy. It was agreed to hear this under Review of Change of Copy cf Sian Face on agenda. WRITTEN COMMUNICATIONS •- None ORAL COMMUNICATIONS -- None - R MINUTES -OF THE JUNE 19, 1974 H -CONTROL MEETING HC -11() Page 3 PUBLIC HEARINGS: 1. Discussion of Sign Ordinance It was agreed by the committee to hear the requests for change of copy of sign face first. REVIEW OF CHANGE OF COPY OF SIGN FACE: Cal -Coast Sign Company (Old West Steak House) requesting change of copy of. an existing sign located at 10041 N. Saratoga -Sunnyvale', Road. Continued from H -Control meeting of June 5, ]_974. The Senior Planning Technician gave background of application. The request was to change background of sign to red with white letters. The committee had indicated its desire not to see any more red signs as they felt the intensity of illumination was too much. The applicant was asked to return with an alternate. Mr. Vernon Pittroff, Cal -Coast Sign Co., said his client was a little difficult to communicate with. He has been in business. for many_years on this corner. He has an old sign that is a faded yellow. In the last six months- Bob's. Big Boy was granted a red sign and his client's business had dropped off significantly so he wants a red sign also. The intensity would not be anything like Bob's Big Boy. Mr. Pittroff said he had tried to sell his client on another color. He said if the committee would tell him they were never going to issue a permit for another red sign in the City of Cupertino he would just accept it and walk out. But it is such a simple thing that his client is asking for. Chairwoman Sallan gave a brief explanation of the committee's feelings with regard to red signs, noting problems that had been engendered by them. She referred to resolution going to the City Council entitled, "Interim Measures to Regulate Signing Until Final Sign Ordinance Can Be Adopted". Materials and colors are covered in item 3 which says colors should be the warm earth tones rather. -than the flashy colors Mr. Pittroff said he could envision ten years .from now, looking down the street and seeing nothing but brown poles with dark faces. It defeats the entire purpose of advertising. Member Weinstein noted he would rather have muted signs than bright signs and Mr. Pittroff said there should be a medium. Old West Steak House HC -110 MINUTES OF THE JUNE 19, 1�l4 H -CONTROL MEETING page 4 1 Chairwoman Sallan ascertained that the committee members had seen the existing sign. She asked each member to state their comments as far as accepting or not accepting the change. Member Dressler said it was a small sign that was already in place and he was riot opposed to it. Member Rogers said she could see his concerns a::, a businessmen and if the..intensity were reduced, she could go along with it. Member Weinstein said he didn't.want want red for Bob's Big Boy and he wasn't. taking it now. There is no evidence that changing sign will make any difference to business. He can"t justify that red will enhance the business in any way. He was not in favor of changing sign to red. • Mr. Pittroff and Member Weinstein then discussed -whether or not a sign made any difference to a restaurant business. _ 5 Old West Steak House change of sign denied G ol.cden Sta Title Co. -Chairwoman Sallan noted another factor was the height of the sign.. Bob's Bi-g Boy is lower and attracts attention more quickly than the higher sign. She thinks.sign is more attractive as it is titan what is being proposed. She didn't ;bee. that changing to .red would. necessarily solve his problem and i.t wouldn't solve her problem or the City's. Mr. Pittroff said. he felt.this was discriminatory and arbitrary. He notedit was called a .change of copy, but was really only a change of color. . A vote was taken on whether or not to allow the change. AYES: Members Dressler and Rogers NOES: Member Weinstein and Chairracman Sallan Motion denied, 2-2 Mr. Pittroff asked what the next recourse was. He said he had lost so much money already that as a matter of principle he.was going to take it as far as he can take it. The Senior Planning Technician then explained th.e next steps Mr. Pittroff should take -in appeaiin.g. the. decision. The Senior -Planning '.technician noted a request -from Golden State - Title Company in the Cali shops for change of copy. She showed.___ some pictures of existing -sign. The siga would be white letters on black background. The sign will not be illuminated. R MINUTES OF THE JUNE 19, 1974- H -CONTROL MEETING It was moved by Member Dressler, seconded by Member Rogers, to approve change of copy as per Exhibit A. AYES: Members Dressler, Rogers, Weinstein, Chairwoman Sallan NOES: None Motion carried, 4-0 UNFINISHED BUSINESS Discussion of Sign Ordinance Member Weinstein was briefed as to what had been discussed and decided at the meetings from which he was absent. Chairwoman 'Sallan asked to have materials packeted and sent to each committee member so they could study information available. It was noted the Commission would be looking at Review. Committee, and word gotten out to citizens--at-large to apply. The committee then agreed to continue discussion of Sign Ordinance to next meeting. NEW BUSINESS Member Dressier exhibited article from newspaper relating to expanding committee or appointing an architect to this committee. R It was reported the consensus of the Council was that they did noti want to enlarge committee from five members. They indicated they thought it was a good idea to have someone from the business community on ASAC and if there were openings 'in_- the future, . they would be happy to have someone from the business community offer to serve. A member of the business community said almost every decision mad by the ASAC affected the business community, who feel they are no being represented at the ASAC level. Chairwoman Sallan said the purpose of the ASAC was not necessarily to have that point of view rep resented on the board. The purpose of the ASAC was to have lay people who will reflect the thinking from the perspectiv of the people who live intheCity. This particular board is. visually oriented. There was further discussion regarding the philosophy of signing from a business standpoint - which is HC --11O Page 5 Golden State Title Co.. approved Sign Ordinanc Discussion Newspaper article lic--110 MINUTES OF TdE JUNE 19, 1974 CONTROL MEETING Page 6 signing is to be used for`` advertising, and from the viewpoint of ASAC, which is that signing, is for identification. Homestead Rd. Chairwoman Sallan called the attention of staff to a tank on t iik i Homestead Road which is totally unacceptable. Ms. Kramer said they were aware of this and it was under advisement. Lighting jj Member Rogers referred to lighting intensity and questioned how i tensity this could be made a standard condition. A brief discussion on this followed. } A6iournment { At 10:00 p.m., it was unanimously agreed to adjourn the meeting to the next regular iheeting on July 3, 1974 at .7:00 p.m. APPROVED:. ATTEST: kr /s/ Vlm. i . der City Clerk I sl C . 14a Sal.lan Chairwcman e