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Home My WebLink AboutEDC 12-11-2025 Searchable PacketCITY OF CUPERTINO ECONOMIC DEVELOPMENT COMMITTEE AGENDA 10185 North Stelling Road, Quinlan Conference Room and via Teleconference Thursday, December 11, 2025 3:30 PM Special Meeting IN-PERSON AND TELECONFERENCE / PUBLIC PARTICIPATION INFORMATION OPTIONS TO OBSERVE: Members of the public wishing to observe the meeting may do so in one of the following ways: 1) Attend in person at Quinlan Community Center, Conference Room, 10185 N. Stelling Road. 2) Watch a live stream online at https://youtube.com/@cupertinocitycommission. OPTIONS TO PARTICIPATE AND COMMENT: Members of the public wishing to address the Economic Development Committee may do so in the following ways: 1) Appear in person at Quinlan Community Center, Conference Room, 10185 N. Stelling Road: A. During “Oral Communications”, the public may comment on matters not on the agenda, and for agendized matters, the public may comment during the public comment period for each agendized item. B. Speakers are requested to complete a Speaker Card. While completion of Speaker Cards is voluntary and not required to attend the meeting or provide comments, it is helpful for the purposes of ensuring that all speakers are called upon. C. Speakers must wait to be called and may begin speaking when recognized by the Chair. D. Speakers are limited to three (3) minutes each. However, the Chair may reduce the speaking time depending on the number of people who wish to speak on an item. A speaker representing a group of 2 to 5 or more people who are present may have up to 2 minutes per group member, up to 10 minutes maximum. Page 1 1 EDC 12-11-2025 1 of 13 Economic Development Committee Agenda December 11, 2025 E. Please note that due to cyber security concerns, speakers are not allowed to connect any personal devices to any City equipment. However, speakers that wish to share a document (e.g. presentations, photographs or other documents) during oral comments may do so by: a. E-mailing the document to EDC@cupertino.gov by 1:00 p.m. and staff will advance the slides/share the documents during your oral comment. 2) Written communications as follows: A. E-mail comments to EDC@cupertino.gov B. Regular mail or hand delivered addressed to the: Cupertino Economic Development Committee, City Hall, 10300 Torre Avenue, Cupertino, CA 95014 C. Comments addressed to the EDC@cupertino.gov received by 1:00 p.m. on the day of the meeting will be included in written communications published and distributed before the beginning of the meeting. D. Comments addressed to the received after the 1:00 p.m. deadline, but through the end of the Committee meeting, will be posted to the City’s website by the end of the following business day. 3) Teleconference in one of the following ways: A. Online via Zoom on an electronic device (Audio and Video): Speakers must register in advance by clicking on the link below to access the meeting: https://cityofcupertino.zoom.us/webinar/register/WN_HWPctFk1Ruusu_d6abGigA a. Registrants will receive a confirmation email containing information about joining the webinar. b. Speakers will be recognized by the name they use for registration. Once recognized, speakers must click ‘unmute’ when prompted to speak. c. Please read the following instructions about technical compatibility carefully: One can directly download the teleconference (Zoom) software or connect to the meeting in their internet browser. If a browser is used, make sure the most current and up-to-date browser, such as the following, is used: Chrome 30+, Firefox 27+, Microsoft Edge 12+, Safari 7+. Certain functionality may be disabled in older browsers, including Internet Explorer. B. By Phone (Audio only): No registration is required in advance and speakers may join the meeting as follows: a. Dial 669-900-6833 and enter WEBINAR ID: 875 2034 2199 b. To “raise hand” to speak: Dial *9; When asked to unmute: Dial *6 c. Speakers will be recognized to speak by the last four digits of their phone number. C. Via an H.323/SIP room system: H.323 Information: Page 2 2 EDC 12-11-2025 2 of 13 Economic Development Committee Agenda December 11, 2025 144.195.19.161 (US West) 206.247.11.121 (US East) Meeting ID: 875 2034 2199 SIP: 87520342199@zoomcrc.com SPECIAL MEETING ROLL CALL INTRODUCTIONS APPROVAL OF MINUTES 1.Subject: Approval of November 17, 2025 Economic Development Committee minutes Approve November 17, 2025 Economic Development Committee minutes A - Draft Minutes POSTPONEMENTS ORAL COMMUNICATIONS This portion of the meeting is reserved for persons wishing to address the Committee on any matter within the jurisdiction of the Committee and not on the agenda. Speakers are limited to three (3) minutes. In most cases, State law will prohibit the Commission from making any decisions with respect to a matter not on the agenda. PUBLIC HEARINGS - None OLD BUSINESS - None NEW BUSINESS 2.Subject: Presentation on Marketing and Engagement Tools for Promoting Cupertino during the Week of Super Bowl LX. Page 3 3 EDC 12-11-2025 3 of 13 Economic Development Committee Agenda December 11, 2025 Recommended Action: a. Receive presentation on marketing and engagement tools for promoting Cupertino during the Week of Super Bowl LX. b. Provide input on the list of marketing and engagement tools for promoting Cupertino during the week of Super Bowl LX. c. Select two EDC members to participate in a promotional video. d. Approve the establishment of a subcommittee to focus on partnerships, branding and messaging, and outreach to restaurants and hotels. 3.Subject: Review Updated List of Potential 2026 EDC Work Plan Projects Review the updated list of potential 2026 EDC Work Plan projects, identify which projects should be retained or removed, and return in January 2026 with a draft 2026 Work Plan that includes the selected projects, corresponding objectives, and estimated timeline. 4.Subject: Review Proposed EDC Regular Meeting Schedule for 2026 Approve the 2026 EDC regular meeting schedule, establishing quarterly meetings on the second Monday of the month at 3:30pm in the Quinlan Community Center, on the following dates: January 12, April 13, July 13, and October 12. CITY COUNCIL SUBCOMMITTEE REPORTS STAFF AND COMMITTEE REPORTS FUTURE AGENDA SETTING ADJOURNMENT In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to attend this meeting who is visually or hearing impaired or has any disability that needs special assistance should call the City Clerk's Office at 408-777-3223, at least 48 hours in advance of the meeting to arrange for assistance. In addition, upon request in advance by a person with a disability, meeting agendas and writings distributed for the meeting that are public records will be made available in the appropriate alternative format. Any writings or documents provided to a majority of the members after publication of the agenda will be made available for public inspection. Please contact the City Clerk’s Office in City Hall located at 10300 Torre Avenue, Cupertino, California 95014, during normal business hours. IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal Code section 2.08.100 written communications sent to the City Council, Commissioners or staff concerning a matter on the agenda are included as supplemental material to the agendized item. These written communications are accessible to the public through the City website and kept in packet archives. Do Page 4 4 EDC 12-11-2025 4 of 13 Economic Development Committee Agenda December 11, 2025 not include any personal or private information in written communications to the City that you do not wish to make public, as written communications are considered public records and will be made publicly available on the City website. Page 5 5 EDC 12-11-2025 5 of 13 CITY OF CUPERTINO Agenda Item Subject: Approval of November 17, 2025 Economic Development Committee minutes Approve November 17, 2025 Economic Development Committee minutes CITY OF CUPERTINO Printed on 12/10/2025Page 1 of 1 6 EDC 12-11-2025 6 of 13 DRAFT MINUTES ECONOMIC DEVELOPMENT COMMITTEE Thursday, November 17, 2025 At 2:04 p.m. Economic Development Manager Daniel Degu called the Regular Economic Development Committee meeting to order at the Quinlan Conference Room, 10185 North Stelling Road and via Teleconference and Teleconference Location: The City Dr S, Suite 450, Orange, CA 92868; 3 Xing An Road, Pearl River New City, Tianhe District, Guangzhou, GUA, China, 510623. ROLL CALL Present: Committee Members Manjari Asawa, Selina Kaing, Tracy Kosolcharoen, Jane Lin (participated remotely), R “Ray” Wang, Claudio Bono (participated remotely) and Jennifer Yip. Absent: Committee Members Jack Carter and Balaram Donthi. OPENING REMARKS AND INTRODUCTIONS Councilmember Wang provided opening remarks. Committee Members introduced themselves. APPROVAL OF MINUTES – None POSTPONEMENTS – None ORAL COMMUNICATIONS – None PUBLIC HEARINGS – None OLD BUSINESS – None NEW BUSINESS 1. Subject: Elect Chair and Vice Chair positions Recommended Action: Elect Chair and Vice Chair positions Economic Development Manager Daniel Degu introduced the item. Committee Members nominated themselves for the Chair and Vice Chair positions. 7 EDC 12-11-2025 7 of 13 Economic Development Manager Daniel Degu opened the public comment period, and seeing no one, closed the public comment period. MOTION: Kaing moved and Bono seconded to nominate a Chair and Vice Chair. The Committee did not vote on this motion. MOTION: Bono moved to nominate himself as Chair. This motion did not have a second and was not considered. MOTION: Kosolcharoen moved and Wang seconded to nominate Committee Member Lin as chair. The motion carried with the following vote: Ayes: Bono, Kosolcharoen, Lin, Yip. Noes: Asawa, Kaing, Wang. Absent: Carter, Donthi. Abstain: None. MOTION: Bono moved to nominate himself as Vice Chair. This motion did not have a second and was not considered. MOTION: Kaing moved and Wang seconded to nominate Committee Member Kaing as Vice Chair. The motion carried with the following vote: Ayes: Kaing, Kosolcharoen, Lin, Wang, Yip. Noes: Asawa, Bono. Absent: Carter, Donthi. Abstain: None. 2. Subject: Discuss Economic Opportunities in 2026: Super Bowl LX, FIFA World Cup, and Cupertino TV Show Recommended Action: Discuss Economic Opportunities in 2026: Super Bowl LX, FIFA World Cup, and Cupertino TV Show Economic Development Manager Daniel Degu gave a presentation. Chair Lin opened the public comment period, and seeing no one, closed the public comment period. Committee Members made the following recommendations: • Form two subcommittees: one for partnerships and one for messaging/branding. • Prepare local businesses (restaurants, hotels, transportation, etc.) for increased tourism associated with upcoming 2026 events. • Develop unified communications for the city, including a dedicated website, consistent messaging, and coordinated social media. • Create marketing materials such as a short promotional video, city-approved logos, visitor maps, and QR-code tools linking to attractions and services. • Highlight the city’s lesser-known assets (wineries, golf, shopping, outdoor spaces) in 8 EDC 12-11-2025 8 of 13 addition to its technology identity. • Provide visitor guidance including lodging options, travel info, attractions, and activity suggestions. • Explore event activations (e.g., themed gatherings, tastings, fairs, community events) that do not require broadcast rights. • Coordinate transportation solutions such as shuttles or partnerships to reduce the need for rental cars. • Establish clear goals and KPIs (e.g., sales tax changes, lodging tax, hotel occupancy, traffic counts, media impressions, website analytics). • Allocate budget for marketing, SEO (Search Engine Optimization), and related materials and services. • Leverage regional event-host networks and partnerships for broader exposure. • Revisit the subcommittee proposal and budget discussion as a formal agenda item at the next meeting. MOTION: Kosolcharoen moved and Kaing seconded to create a subcommittee to discuss 1. Partnerships 2. Messaging, positioning, and branding. The Committee did not vote on this motion. 3. Subject: Brainstorming session on the 2026 Economic Development Committee (EDC) Work Plan Projects Recommended Action: Brainstorming Session on the 2026 EDC Work Plan Projects Economic Development Manager Daniel Degu gave a presentation. Committee Members made the following recommendations: • Tourism should be a major focus for 2026 due to upcoming large events; however, foundational work such as business outreach, regulatory improvements, and data collection remains equally important. • Update surveys to better understand issues related to permitting, zoning, vehicular circulation, and leasing cost. • Suggestions included reviewing zoning definitions that limit synergistic uses (e.g., gyms, childcare), improving communication around business licenses, and exploring successful strategies from nearby cities such as pop-up events and business districts. • Business owners reported that although rents are higher, Cupertino generates significantly stronger revenue, and these success stories could help attract new businesses. • Members noted that Cupertino lacks entertainment options for younger residents and that expanding social and recreational amenities could strengthen the business environment. 9 EDC 12-11-2025 9 of 13 • Staff clarified that the work plan does not need to be finalized now; discussion will continue in December with formal adoption expected in early 2026. Chair Lin opened the public comment period and the following people spoke: • Darcy Paul Chair Lin closed the public comment period. FUTURE AGENDA SETTING – None. ADJOURNMENT At 3:35 p.m., Chair Lin adjourned the Regular Economic Development Committee Meeting. Minutes prepared by: Lindsay Nelson, Administrative Assistant 10 EDC 12-11-2025 10 of 13 CITY OF CUPERTINO Agenda Item Subject: Presentation on Marketing and Engagement Tools for Promoting Cupertino during the Week of Super Bowl LX. a. Receive presentation on marketing and engagement tools for promoting Cupertino during the Week of Super Bowl LX. b. Provide input on the list of marketing and engagement tools for promoting Cupertino during the week of Super Bowl LX. c. Select two EDC members to participate in a promotional video. d. Approve the establishment of a subcommittee to focus on partnerships, branding and messaging, and outreach to restaurants and hotels. CITY OF CUPERTINO Printed on 12/10/2025Page 1 of 1 11 EDC 12-11-2025 11 of 13 CITY OF CUPERTINO Agenda Item Subject: Review Updated List of Potential 2026 EDC Work Plan Projects Review the updated list of potential 2026 EDC Work Plan projects, identify which projects should be retained or removed, and return in January 2026 with a draft 2026 Work Plan that includes the selected projects, corresponding objectives, and estimated timeline. CITY OF CUPERTINO Printed on 12/10/2025Page 1 of 1 12 EDC 12-11-2025 12 of 13 CITY OF CUPERTINO Agenda Item Subject: Review Proposed EDC Regular Meeting Schedule for 2026 Approve the 2026 EDC regular meeting schedule, establishing quarterly meetings on the second Monday of the month at 3:30pm in the Quinlan Community Center, on the following dates: January 12, April 13, July 13, and October 12. CITY OF CUPERTINO Printed on 12/10/2025Page 1 of 1 13 EDC 12-11-2025 13 of 13