DIR-2002-38b
CITY OF CUPERTINO
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10300 Torre Avenue, Cupertino, California 95014 (408) 777-3308
To: Mayor and City Councilmembers
Chair and Planning Commission
From: Steve Piasecki, Director of Community Developme~
Date: November 5,2002
Subj:. Temporary Use Permit, Minor Modification of 08-U-OO, (File No. DIR-2002-38)
to extend the duration of the outdoor farmers' market from November 8, 2002 to May 1,
2003 at 10123 North Wolfe Road (northwest Valleo Fashion Mall parking lot).
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Chapter 19.132 of the Cupertino Municipal Code allows for administrative approval of
minor changes to a project. The Director reports his decision to the City Council and
Planning Commission in time to allow any Councilmember or Planning Commissioner to
appeal the decision within fourteen calendar days.
Application: Temporary Use Permit, Minor Modification of 08-U~00, (File No. DIR-
2002-38) to extend the duration of the outdoor farmers' market from November 8, 2002
to May 1,2003 at 10123 North Wolfe Road (northwest Valleo Fashion Mall parking lot).
Description: The Vallco Certified Farmers' Market (VCFM) was originally approved
for Friday hours for a season that extends from May to October. It has exceeded all of
the applicant's expectations and due to its success, VCFM, its parent, Pacific Coast
Farmers' Market Association (PCFMA) and Valleo Fashion Park have requested
temporary extensions of its marketing season for the last two years, except for the late
November through December holiday season.
Because of this open market's popularity, PCFMA and Valleo Fashion Park have
requested to continue the market through the holidays this year, and have applied for a
permanent use permit modification to operate year round. Since the public hearing cannot
be scheduled until late November and PCFMA's approved season expired in October,
the Community Development Director is inclined to temporarily extend the market's
season until a permanent use permit can be acted on.. Since its opening in May 2000, the
market has been operating without problems or complaints.
Action: The Director of Community Development deems the modification minor
and approves a 6-month extension ofthe marketing season from November 8, 2002 to
May 1,2003. Live music is not approved with this permit. This approval is effective
immediately_ The lA-day calendar day appeal period will expire on November 19,2002.
Enclosures:
Applicant's Request Letter dated October 9, 2002
Site Plan
H: Iworddo/dir-2002-38
Pacific Coast
Farmers' Market Association
A non-profit community service organization
October 9, 2002
I
!, Mr. Colin Jung, Senior Planner
Community Development
10300 Torre Ave.
Cupertino, CA 95014
Dear Mr. Jung,
Please consider the application for a permanent year round use pennit for The
Vallco/Cupertino Certified Farmers' Market.
Mike Rohde and I have discussed the location and would like to keep the market
in its present location. I am aware of a possible move to a "more suitable"
location in the near future that may be better for the connnunity.
Both Mike and 1 have received numerous requests to continue the market through
the holidays this year. We would like to continue operating through December
2002 and the beginning of the New Year. I do realize this is short notice and
hope the simplicity of our application is acceptable.
Thank you for your time and assistance in bringing the farmers to Cupertino.
Please feel free to call with any questions you may have.
Sincerely,
~~-~
John Silveira
Director
5046 Commercial Circle, Suite F . Concord, CA 94520
Phone: 925-825-9090 . Fax: 925-825-9101
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