DIR-2007-05b
10300 Torre Avenue
Cupertino, California 95014
Telephone: (408) 777-3308
FAX: (408) 777-3333
CITY OF
CUPEIUINO
CUMMUNiTY DeVeLUPMENT
March 21,2007
Aaron Kelsey
AK Signs & Designs
45461 Fremont Blvd. #3
Fremont, Ca. 94538
SUBJECT: DESIGN REVIEW COMMITTEE ACTION LETTER - Application DIR-2007-05,
EXC-2007-03
This letter confirms the decision of the Design Review Committee, given at the meeting
of March 15,2007; approving a Director's Minor Modification to approve the design for
a larger single row sign on the tower element and new wall signs on Building A and a
sing exception approving neon lighting on the new wgll signs on Building A at the
Marketplace Shopping Center, located at 19638 Stevens Creek Boulevard Suite #200-210
and #230-260, according to Resolution No. 251 and 252.
Please be aware that if this permit is not used within one year, it shall expire on
March 15,2008.
Also, please note that an appeal of this decision can be made within 14 calendar days
from the date of this letter. If this happens, you will be notified of a public hearing,
which will be scheduled before the City Council.
Sincerely,
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Aki Snelling, AICP U
Senior Planner
City of Cupertino
Enclosures:
Resolution No. 251 and 252
CC: Evershine, 19770 Stevens Creek Blvd, Cupertino CA 95014
Printed on Recycled Paper
DIR-2007 -05
CITY OF CUPERTINO
10300 Torre Avenue
Cupertino, California 95014
RESOLUTION NO. 251
OF THE DESIGN REVIEW COMMITTEE OF THE CITY OF CUPERTINO
APPROVING A DIRECTOR'S MINOR MODIFICATION TO APPROVE
THE DESIGN FOR A LARGER SINGLE ROW SIGN ON THE TOWER
ELEMENT AND NEW WALL SIGNS ON BUILDING A AT THE
MARKETPLACE SHOPPING CENTER (BAY AREA BRIDAL/NEW
THINGS WEST)
SECTION I: PROTECT DESCRIPTION
Application No.:
Applicant:
Location:
DIR-2007-05
Aaron Kelsey (Marketplace Shopping Center)
19638 Stevens Creek Boulevard
SECTION II: FINDINGS
WHEREAS, the Design Review Committee of the City of Cupertino received an
application for a Director's Minor Modification, as described in this Resolution; and
WHEREAS, the necessary public notices have been given in accordance with the
Procedural Ordinance of the City of Cupertino, and the Design Review Committee has
held one or more public hearings on this matter; and
WHEREAS, the applicant has met the burden of proof required to support said
application; and has satisfied the following requirements:
1. The proposal, at the proposed location, will not be detrimental or injurious to
property or improvements in the vicinity, and will not be detrimental to the
public health, safety, general welfare or convenience:
2. The proposal is consistent with the purposes of this chapter, the General Plan
and zoning ordinance;
3. The proposal is consistent with the purpose and intent of the sign program for
the Marketplace shopping center.
NOW, THEREFORE, BE IT RESOLVED:
That after careful consideration of maps, facts, exhibits, testimony and other evidence
submitted in this matter, the application no. DIR-2007-05, is hereby approved; and
Resolution No. 251 DIR-2007-05 March 15, 2007
Page 2
That the subconclusions upon which the findings and conditions specified in this
Resolution are based and contained in the public hearing record concerning Application
DIR-2007-05 as set forth in the Minutes of the Design Review Committee Meeting of
March 15, 2007 are incorporated by reference herein.
SECTION III: CONDITIONS ADMINISTERED BY THE COMMUNITY
DEVELOPMENT DEPT.
1. APPROVED EXHIBITS
Approval is based on the plan set submitted by Aaron Kelsey of AK Signs and
Designs consisting of 9 pages attached to the staff report, except as may be
amended by conditions in this resolution.
2. APPROVED SIGNAGE
The following is a list of the approved signage for Bay Area Bridal and New Things
West on Building A:
North Elevation:
A. The applicant shall be permitted to place both the "Bay Area Bridal" sign
(Sign C) and "New Things West" sign adjacent to each other (single row
only) on the north elevation of the tower element of Building A with a
reduced maximum letter height of 36 inches.
B. The applicant shall be permitted to place the New Things West sign (Sign
B) on the north elevation with a reduced maximum letter height of 22
inches.
South Elevation:
C. The applicant shall be permitted to place the "New Things West" sign
(Sign B) on the south elevation with a reduced maximum letter height of
22 inches.
East Elevation:
D. The applicant shall be permitted to place the "Bay Area Bridal" sign (Sign
A) on the east elevation with a reduced maximum letter height of 22
inches.
West Elevation:
E. The applicant shall be permitted to place the "Bay Area Bridal" and "New
Things West" signs (Signs A and B) on the west elevation with a reduced
maximum letter height of 22 inches.
3. ELIMINATION OF DOUBLE ROW SIGN (SIGN D)
The applicant shall eliminate the double row "Bay Area Bridal/New Things West"
sign (Sign D) on the east elevation of Building A.
4. EXPOSED NEON LIGHTING
The applicant is granted approval of exposed pink neon lighting on the New
Things West signs (Sign B) on the north, west and south elevations of Building A.
The exposed pink neon lighting shall be reduced in color and lighting intensity
than on the approved exhibits.
Resolution No. 251
Page 3
DIR-2007-05
March 15, 2007
5. APPROVED RENDERINGS
Prior to issuance of building permits, the applicant shall submit renderings or
photo simulations of the signs on each elevation of the building to the Planning
Department as approved by the Design Review Committee.
6. NOTICE OF FEES, DEDICATIONS, RESERVATIONS OR OTHER EXACTIONS
The Conditions of Project Approval set forth herein may include certain fees,
dedication requirements, reservation requirements, and other exactions. Pursuant
to Government Code Section 66020(d) (1), these Conditions constitute written
notice of a statement of the amount of such fees, and a description of the
dedications, reservations, and other exactions. You are hereby further notified that
the 90-day approval period in which you may protest these fees, dedications,
reservations, and other exactions, pursuant to Government Code Section 66020(a),
has begun. If you fail to file a protest within this 90-day period complying with all
of the requirements of Section 66020, you will be legally barred from later
challenging such exactions. .
PASSED AND ADOPTED this 15th day of March 2007, at a Regular Meeting of the
Design Review Committee of the City of Cupertino, State of California, by the following
roll call vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
COMMISSIONERS: Chairperson Chien, Wong
COMMISSIONERS: none
COMMISSIONERS: none
COMMISSIONERS: none
ATTEST:
APPROVED:
/s/Ciddy Wordell
Ciddy Wordell
City Planner
/ s / Cary Chien
Cary Chien, Chair
Design Review Committee
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APPROVAL J>1t2-~oo7 '05
Application Number
3'/6-07
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Community Development Departnfent ~-<..crY'l....cJ -yU2e ((I /--v
Project Application Summary -{}e ~
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File: DIR-2007-05
Director's Minor Modification
Environmental: _gxempt_
PN(s)
369-06-009
Project Name: Aa_ron Kel~~__________ ___~___
Manager: Aki Snelling
Notice Type: Adjacent
Location:
J_9638 Stevens Creek Blvd, Suite 200-:-210 & 230-260
Description:
_Director's MinoxModifkation to an approve~Qgram
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2/5/07 3/1/07
Consent? D
Contacts
lit!me______________--'!'HP~ Address
Phone, Fax, e-mail
Aaron Kelsey
Contact
AK Signs & Designs
45461 Fremont Blvd., Suite 3
Fremont, CA 94538
Phone: (510) 589-8052
Fax: (510) 683-9446
----- -----_..._-----~.~---_._-----_._---~-----
Owner
Evershine
19770 Stevens Creek Blvd
Cupertino, CA 95014
Phone: (408) 343-1088
Fax: (408) 345-1089
------------_._-_..._---_.__._-'-_.._---~~--
APPLICATION FORM
Community Development Department
10300 Torre Avenue
Cupertino, CA 95014
(408) 777-3308 j Fax (408) 777-3333
planning@cupertino.org
http:/ jwww.cupertino.orgjplanning
Project Contac
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Fax Cell
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E-Mail
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Project Address
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Brief Project Description
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I certify that the foregoing statements are true and correct to the best of my knawledge. I understand that a misrepresentation of any
submitted data may invalidate an approval by the Director of Community Development, Design Review Committee, Planning
Commission or City Council of this application. I understand that the application may be withdrawn if I or my authorized
representative is not present at the scheduled meeting(s) unless a written request for postponement has been presented to the
applicable review body. I have discussed this application with the Public Works staff and I understand the public improvement
requirements associated with this proposal.
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APPlicanrsSignaru~ Dare
I declare under penalty of perjury that I am the owner of said property or have Power of Attorney (attach copy) from said property
awner and that I consent to the above-described application and I authorize City staff to visit the site in order to take photographs,
slides and/or videota be at a city meeting.
X
Date
Application accepted by _ on
Application type:
For Amendments or Modifications, list the original permit:
Sheet 3 of11
App_2004-05.doc revised 06/18/03