CC 09-03-2025 Item No. 18 Stevens Creek Blvd Corridor Vision Study_Written Communications_3CC 09-03-2025
Item No.18
Stevens Creek Blvd
Corridor Vision Study
Vice Mayor Moore's
Slides
Written Communications
KM Research on Stevens Creek Blvd Vision
Study
VTA’s Role and Responsibilities
•The Santa Clara Valley Transportation Authority (VTA), as the designated Congestion Management Agency
(CMA) in Santa Clara County
•Leads the county’s Congestion Management Program (CMP) in accordance with California Statute,
Government code 65088.
•The CMP’s goal is to develop a transportation improvement program to improve multimodal transportation
system performance, land use decision -making, and air quality among local jurisdictions.
•Source: https://www.vta.org/sites/default/files/2022-01/2021CMPDocumentV2_Reduced.pdf
Presentation overview
•Needs analysis topics
•What is Cupertino already implementing?
•Traffic Counts
•Land use/Community College data
•Current Conditions
•Cost-benefit issues
•How is VTA Light Rail performing
•How is VTA performing per State Auditor
•Impacts to Sales Tax Revenue
•What are the Vision Study obligations
•VTA Board Actions
•Lack of collaboratively seeking input
•Proposed Resolution Modifications
Citywide Active Transportation Plan
The Cupertino Active Transportation Plan (ATP) aims to enhance the City's transportation infrastructure by promoting and faci litating active transportation modes, such as
walking and bicycling, for all ages and abilities. The project will review existing infrastructure, policies, and community n eeds associated with bicycling and walking.This analysis
will involve data collection and close community engagement with diverse stakeholders, including local businesses, schools, a nd community organizations. Status: Active
Stevens Creek Boulevard Corridor Vision Study
The Vision Study is a collaborative multi -jurisdictional two-year project that builds on prior transportation planning initiativ es to establish a unified vision for the future of the
corridor. Its goal is to align the shared values and priorities across the corridor, ensuring that future transportation inve stments are well-coordinated across San José, Santa
Clara, Cupertino, the County, and VTA. Status: Active
Foothill Expressway Multimodal Feasibility Study
This is a Santa Clara County project to study the feasibility of implementing a Class I mixed -use path along Foothill Expressway and Junipero Serra Boulevard, from Alpine
Road/Santa Cruz Avenue in San Mateo County to Cristo Rey Drive/Starling Drive in Cupertino. Status: Active
Vision Zero Action Plan and Collision Dashboard
On July 9, 2024, the Cupertino City Council unanimously voted to adopt the Cupertino Vision Zero Action Plan. This Plan guide s policies and programs with the goal of eliminating
fatalities and severe injuries on Cupertino roadways by 2040 for all roadway users, including those who walk, bike, drive, ri de transit, and travel by other modes. Vision Zero
programs prioritize safety over other transportation goals, acknowledge that traffic fatalities and serious injuries are prev entable, and incorporate a multidisciplinary Safe
System approach. Status: Completed in 2024
Local Roadway Safety Plan
The City of Cupertino's Local Roadway Safety Plan (LRSP) identifies traffic safety improvements throughout the City for all m odes of transportation and for all ages and abilities
for the purpose of reducing fatal and severe injury collisions. Status: Completed in 2023
Cupertino has been actively working on many multi -modal
Transportation Plans, but has no post-Covid regional vehicular counts.
What are traffic conditions on Stevens
Creek Blvd. in Cupertino like?
•No average daily traffic counts to determine need of one corridor over another
•No SV Hopper data on SCB
•No TDM Monitoring report of Apple private bus ridership
•No report of other ride sharing services
•By observation can tell that SCB is less congested than Lawrence Expressway, I -280, or SR-85
Views of Stevens Creek Blvd.
San Jose/Santa Clara facing East
SCB in SJ/SC facing east.
Auto drop off typical
SCB EB east of San Tomas Expwy.
Car Dealerships continue
SCB EB, East of Ardis Ave.
SCB EB, Santana Row
Notice median trees, no on street parking
West San Carlos EB at I-880/17 offramp
Median trees, no on street parking
West San Carlos EB at Dana Ave
Median trees, on street parking, Auto Sales
West San Carlos EB at around where the
eastern terminus would be
Westbound Stevens Creek Blvd. at
Lawrence Expressway
WB SCB at I-280
WB SCB approaching Tantau Ave.
WB SCB approaching Miller
Mature median trees, protected bike lanes
WB SCB west of Blaney Ave.
WB SCB west of Blaney Ave.
SB SCB approaching De Anza Blvd.
Newly replanted median with Oak trees
WB SCB west of DA Blvd.
Median with power lines, fencing, plantings
WB SCB at the Cupertino Sports Center
Median with power lines, fencing, planting,
trees.
What stood
out in the
screenshots?
•Light traffic - points to the importance of having data
•Stevens Creek Blvd. in Cupertino and West San Carlos St. both
have extensively planted medians with trees
•SCB in Cupertino has no on street parking until west of SR -85
•SCB in Santa Clara/San Jose has a center median turn lane and
auto dealerships beginning west of Lawrence Expwy. to near
Santana Row. The center turn lane is used for vehicle unloading for
dealerships.
•SCB in Santa Clara/San Jose has on street parking for most of the
street except for the Santana Row/Valley Fair Mall area.
•With the wide street, on-street parking, median turn lanes, areas of
SCB would be more welcoming with trees and other amenities.
•Public art is more noticeable along SCB in Cupertino.
•Cupertino is farther ahead in implementing bicycle and pedestrian
improvements and general beautification.
Available traffic counts place
Stevens Creek Blvd. as third
heaviest traveled street.
Traffic counts from pre -pandemic
Indicated significantly more traffic on
De Anza Boulevard through the city.
All segments of De Anza Boulevard
Had heavier traffic than any portion
Of Stevens Creek Blvd.
Wolfe Road between Homestead Rd.
And Stevens Creek Blvd. also had
Heavier traffic than any portion of
Stevens Creek Blvd.
What transit systems does Cupertino have?
•Apple HQ TDM Shuttle system between buildings and across the Bay Area – private system for employees,
no constrained routes. Acknowledge this significant program paid for with private funds.
•VTA bus lines on specific routes, while they could move, various housing laws tie to the locations, movement
is not in the foreseeable future
•Silicon Valley Hopper serving and funded by a grant shared between Cupertino and Santa Clara, no
constrained routes for travel within these two cities with added stops at Caltrain and Kaiser. Grant funded.
•Uber/Lyft private ride service, no constrained routes
•RYDE – WVCS and Saratoga Senior Coordinating council, no constrained routes
•Foothill De Anza inter-campus shuttle (new contract, may not have started?), route between De Anza
College, Sunnyvale Satellite Campus, and Foothill College
What was included
in Apple’s
negotiated TDM?
While there are no
publicly available
TDM monitoring
reports available,
teleworking has
likely resulted in
surpassing the
targets.
TDM Measure Description
Mode Shift Target Reduce SOV use from 72% → 66%
during peak (34% alt modes)
Shuttle Expansion Broader commuter & intra-campus
shuttle service
Transit & Bike Subsidies $100 transit, $20 bike per employee
per month
Amenities Bike-sharing, lockers, showers,
racks, pumps
Parking Control & Off-site
Mitigation
Limited spaces, parking sensors,
traffic impact improvements
Monitoring & Penalties 15-min interval traffic counts,
10-year period, up to $5/trip fines
Where do De
Anza College
Students
reside?
How do De Anza
students access
courses?
12,441 Online
6,606 Hybrid (in person/online)
6,202 Face to Face (in person)
total headcount = 16,478 (total is less than
sum because students may be taking a
course in either of the 3 modes)
source:
https://deanza.edu/ir/research/enrollment/Enroll
mentComparisonReportWinter2024.pdf
De Anza
Headcount
by Zip Code
What Community College Districts are
De Anza students from?
•De Anza students live within the San José Evergreen Community College District (CCD) boundaries (30%),
while
•23% come from the West Valley/Mission CCD,
•17% are from the De Anza service area,
•4% are from the Foothill service area, and
•2.4% are from the Gavilan Joint CCD
•76.6% total headcount from these districts
30% of total
students from
Evergreen
College
District
23% of total
students from
West Valley/
Mission College
District
17% of total
students from De
Anza service area
and 4% are from
the Foothill
service area
2.4% of De
Anza students
are from the
Gavilan CCD
(South County)
VTA Bus lines 523 and 23 serve Stevens Creek Blvd.
Ridership
across SCB in
Cupertino:
1,690
Boardings,
1,630 Alightings
(includes
Homestead #s)
De Anza
College
Boardings/
Alightings
< 400
passengers
per day
What fiscal impacts could
drastically altering the
streetscape have on San
Jose?
Revenue drop.
There are 10+ auto
dealerships and 5+ parts
dealers on SCB in SJ.
SJ had $2.7 B Food/ Drink
& $2.1 B in taxable Motor
Vehicle and Parts
Dealerships sales ’24
source: CDTFA
Taxable Sales - Cities by Type of Business (Taxable Table 4)
Calendar Year City
Business
Group Code Business Type Number of Outlets
Taxable Transactions
Amount
2024 San Jose C01 Motor Vehicle and Parts Dealers 485 $ 2,121,442,248
2024 San Jose C02 Home Furnishings and Appliance Stores 684 $ 1,835,299,061
2024 San Jose C03
Building Material and Garden Equipment and
Supplies Dealers 290 $ 1,131,729,568
2024 San Jose C04 Food and Beverage Stores 774 $ 687,021,764
2024 San Jose C05 Gasoline Stations 208 $ 1,147,072,231
2024 San Jose C06 Clothing and Clothing Accessories Stores 1941 $ 1,145,979,627
2024 San Jose C07 General Merchandise Stores 511 $ 1,604,986,597
2024 San Jose C08 Food Services and Drinking Places 3089 $ 2,718,786,494
2024 San Jose C09 Other Retail Group 5495 $ 4,609,261,780
2024 San Jose CTR Total Retail and Food Services 13477 $ 17,001,579,370
2024 San Jose OTH All Other Outlets 10061 $ 5,694,367,542
2024 San Jose TTL Total All Outlets 23538 $ 22,695,946,912
Establishments
may be skipped
entirely – no
parking/no
nearby stop
What impacts could
drastically altering the
streetscape in Santa
Clara result in?
Motor Vehicle and
Parts Dealers #1
taxable transactions
followed by Food
Services/Drinking
Places. 10+ Auto
Dealerships on SCB in
SC.
Removing parking/few
stops will impact
revenue.
Taxable Sales - Cities by Type of Business (Taxable Table 4)
Calendar
Year City
Business Group
Code Business Type
Number of
Outlets
Taxable Transactions
Amount
2024 Santa Clara C01 Motor Vehicle and Parts Dealers 166 $ 748,362,788
2024 Santa Clara C02 Home Furnishings and Appliance Stores 170 $ 143,055,968
2024 Santa Clara C03
Building Material and Garden Equipment and
Supplies Dealers 42 $ 130,996,475
2024 Santa Clara C04 Food and Beverage Stores 122 $ 97,679,590
2024 Santa Clara C05 Gasoline Stations 30 $ 179,606,931
2024 Santa Clara C06 Clothing and Clothing Accessories Stores 185 $ 69,336,954
2024 Santa Clara C07 General Merchandise Stores 68 $ 284,768,601
2024 Santa Clara C08 Food Services and Drinking Places 562 $ 634,408,387
2024 Santa Clara C09 Other Retail Group 884 $ 118,002,677
What impacts
could drastically
altering the
streetscape in
Cupertino result
in?
High Capacity,
few-stop transit
may bypass local
businesses
entirely.
Revenue drop.
Taxable Sales - Cities by Type of Business (Taxable Table 4)
Calendar
Year City
Business
Group
Code Business Type
Number of
Outlets
Taxable Transactions
Amount
2024 Cupertino C01 Motor Vehicle and Parts Dealers 7 $ 2,029,159
2024 Cupertino C02 Home Furnishings and Appliance Stores 56 $ 143,434,537
2024 Cupertino C03
Building Material and Garden Equipment and
Supplies Dealers 25 $ 25,820,853
2024 Cupertino C04 Food and Beverage Stores 37 $ 43,818,716
2024 Cupertino C05 Gasoline Stations 18 $ 69,621,418
2024 Cupertino C06 Clothing and Clothing Accessories Stores 124 $ 52,205,338
2024 Cupertino C07 General Merchandise Stores 32 $ 37,538,317
2024 Cupertino C08 Food Services and Drinking Places 210 $ 266,714,476
2024 Cupertino C09 Other Retail Group 420 $ 37,247,845
6.1 Project is
already included
in Plan Bay Area
2050+ at $2.8B
with no needs
assessment,
Cost-Benefit
Analysis or
prioritization by
VTA
How is the Light
Rail System
performing?
FY 25 Goal:
23,000 Avg.
Weekday
Boarding Riders
FY 25 Q2 Actual:
15,712
Has not
recovered to pre-
Covid levels
Source: Stevens Creek Corridor Vision Study December 2024, http://santaclaravta.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=13376&MeetingID=4346
MTC Plan Bay Area 2050+
•https://mtc.ca.gov/sites/default/files/meetings/attachments/6184/9avii_24_1550_Updated_Handout_Attach
ment_F_Transportation_Project_List.pdf
•https://mtc.ca.gov/sites/default/files/documents/2025 -
06/PBA_2050_plus_Final_Blueprint_Compendium_061125.pdf
•The plan does not represent a commitment of funding by any level of government for any particular
strategy or project
•https://planbayarea.org/sites/default/files/documents/Amended_Plan_Bay_Area_2050_Transportation_Proje
ct_List.pdf Light Rail for $2.83 Billion planned in the Amended Plan Bay Area 2050, without Cupertino’s
Legislative Body (Council) approval, technical analysis, needs assessment, or cost benefit analysis.
On May 1, 2025, the VTA Board of
Directors Approved the SCC Vision Study
with no Cupertino Board Representation,
no input from the Cupertino City Council,
no regional needs analysis, and no cost-
benefit Analysis.
•https://www.vta.org/sites/default/files/2025-02/vta-overview.pdf
Comments from the State Auditor Report
on VTA
•“VTA Did Not Perform Cost -Benefit Analyses When It Planned Two Major
Capital Projects” - CA State Audit June 11, 2024
Source: 2023 -101 Santa Clara Valley Transportation Authority
“Improvements Are Necessary to Strengthen Its Project Management and Financial Oversight”
Published: June 11, 2024|Report Number: 2023 -101
•https://www.auditor.ca.gov/reports/2023 -101/
Criteria Needs Analysis Cost-Benefit Analysis
Purpose Is the project necessary?Is the project worth it?
Focus Travel demand, system gaps,
problem severity Costs vs. quantified benefits
Outcome Justification for studying a solution Decision to build, delay, modify, or
cancel
Required for Funding?Often part of early planning (yes)Required for federal/state grants
(always)
Type Descriptive (defines problems)Evaluative (measures value of
solutions)
Why Both Matter
•A needs analysis without a CBA can lead to projects that are justified but
wasteful.
•A CBA without a needs analysis risks evaluating the wrong solution to the wrong
problem.
•Together, they ensure public funds are spent wisely, fairly, and effectively.
Suggest
Process
Improvements:
Encourage the VTA BOD to prioritize projects based on regional
needs, cost-benefit analysis, and funding. Consult with the
cities prior to approving studies which impact them.
VTA and the BOD need to follow the 2024 State Auditor
recommendations and conduct cost -benefit analyses
Request VTA to provide traffic data and land use growth
patterns from the CMA reports if available. Where is significant
county growth occurring?
Take care in any future collaborations to ensure the scope is
thoughtfully aligned with cities’ needs, wants, and budgets.
Options: modify the Resolution and bring it back to Council or
accept a modified Resolution in the Agenda Packet
•Accept the SCC Vision Study conditionally.
•Acknowledge our wish to work collaboratively on data -driven, fiscally responsible infrastructure
•Recognize all of the planning and implementation staff, especially Public Works has already done making Cupertino
the leader in the corridor for safety and multi-modal transit.
•Cupertino's support for future implementation efforts will be conditioned on:
1. Inclusion of a comprehensive regional travel demand and needs analysis;
2. Completion of a cost-benefit analysis, including local fiscal impacts for any high-capacity transit proposal;
3. Review of future transportation technologies (e.g., autonomous vehicles, microtransit);
4. Consideration of Cupertino’s existing flexible, unconstrained transit ecosystem;
5. Preservation of Cupertino’s corridor investments;
6. Full City Council review and approval of any implementation steps involving infrastructure or land use changes.
•Clarify that nothing in this resolution shall be construed to express support for any specific infrastructure
alignment, mode, or funding plan without the above conditions being met and subsequent Council review.