CC 03-18-2025. Item No. 10. First Ranking - Individual Councilmembers_Desk Item#
4
5
6
7
8
9
(flUlC;Y
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description
SM
JF
JF
LC
RW
RW
Explore options to support small businesses, fill empty storefronts, and encourage entry of new
Revitalization !forms of retail to promote revitalization
Small Business Revitalization Plan I Develop a plan and implementation strategy to support (1) new small business establishment; (2)
preservation of existing small businesses in order to improve placemaking in the city and the city's
revenue stream.
Commercial Diversification Plan I Develop a plan and implementation strategy to diversify the range and types of medium-sized
businesses operating in the city .
Strategies to Enhance Sales Ta x I Develop strategies to improve sales tax revenue, including, but not limited to:
Revenue -With each infill redevelopment, provide transparency on the retail space and loss in retail
categories and sales tax revenue
Economic Development
Small Business Revitalization
Ordinance
-Find out what businesses generate B2B ta xes in Cupertino and in other cities
-Attract businesses that generate sales taxes to Cupertino
-Explore potential incentives to attract them to Cupertino, such as ta x breaks or fee waivers
Restore economic development committee, explore grant writer position, attract startups and
companies in the tech ecosystem .
Streamline permitting process, explore more themed events like restaurant week and bobatino,
attract more festivals, create a small business council , provide regulatory support.
1
Ranking Est bydget Est staff hours
$$
$$
$$ t
$$
ATTACHMENT F
Lead Department(s)
City Manager's Office
City Manager's Office
City Manager's Office/Community Development
Department/ Administrative Services Department/
City Attorney's Office
City Attorney's Office/City Manager's Office
Community Development Departmen/City
Manager's Office/Parks & Recreation
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
# By Council I Councilmember Submitted Title Councilmember Proposed Project Descr iption Ranking Est budget
Determine cost and feasibli lity options to deal with City Hall seismic safety: pros and cons of retrofit,
11 I SM !Safety Issues remodel, lease temporary facility, purchase a new building. Include plans for Stocklmeir and Torre .
Emergency Operations Readine ss Review fire, earthquake tornado, active shooter, Tsunami, hazardou s transport accident policies ; and $$
12 I RW I ensure EOC is active and functioning wit h a permanent position not consu ltant running the program .
13 I RW I City Hal l Retrofit and EOC Implement the previously approved 2022 Council plan wit h EOC migration. $
Readiness Plan
14 I RW I Public Safety -Block Leader and Strengthen Block Leader/Neighborhood Watch programs to ensure the leaders are active and $
Neighborhood Watch expand the coverage of active neighborhoods.
License Plate Readers Deploy city-owned license plate readers an d implement policies to all ow neighborhood-owned ones . $$
Expand tree list review in current CWP to include specifics to develop an urban forest p lan to
Program increa se trees, landscap in g and greenery in al l parts of the city
Tree Planting (replaces Tee List Increase tree canopy on city-owned properties with climate appropriate, preferab ly suitably CA $$$
17 I KM 12.0 ) na ti ve trees with vo lunteer tree-planting opportunities as feasible. \
Urban Forest 10-Year Plan I Deve lop a plan and implementation st rategy to in crease the tree canopy in Cupertino to achieve at I !ss 18 I JF I least 30% coverage in every city neighborhood by 2035 usin g climate-resilient species . {---;,...
-·-··-·--· ----------------·--·--
Environmental/Sustainability
19 KM
Water Conservation Po licies I Reduce irrigation while increasing pollinator supporting vegetation (turf co nversion). Optimize
(replaces city water conservation/ irrigation systems including CUSD use agreement sites.
$$
turf conversion)
20 KM
Environmental hazards Add Geotracker and DTSC sites to the GIS mapping layers in the city to improve public awareness . $
2
Est staff f:iours
itt
ATTACHMENT F
Lead Department(s)
City Manager's Office/Sheriff's Office
Public Works/City Manager's Office
City Manager's Office
City Manager's Office
Department
Public Works
I Public Works/Community Deve lopment
Department
D"D
Information & Technology/ Community
Development Department
#
23
24
25
26
I
27 I
28 I
Prop osed
By Counci l I Councilmember Submitted Title
SM
KM
LC
SM
LC
RW
I
Impact fees
Impact Fees
Defen sible Im pa ct Fee Nexus
Study for Traffic Impact Fee,
Reta il Impact Fee, BMR Impa ct
Fee
Area -CEQA Review
Reduce the Scope of M emorial
I Park Plan to under $40M
.Memoria l Park Renovation
Consolidated Revised Top 10 List -ALL Councilmembers
Co unci lmember Proposed Project Descripti on
Evaluate and realign impact f ees.
With almost every infill project approva l and revision, we are losing almo st al l retail with almost zero
parking. New units tend to provide more town homes, rather than muc h needed sma ll er starter
units or senior flats . With potentia l challenges to wa ive impact fees and design standards, a
defens i ble Ne xus study is necessary to protect the city in order to co ll ect impact fees since California
Constitution does not al low unfunded mandates levied on cities .
Eliminate the 100 day restricted operatio n of BB Farms picnic area facilities and swimming poo l -and
open all year . Current re strictions deprive city of fe e revenue s, and dep rive publ ic access to public
faci lities .
The Memoria l Pa rk Plan li ke other p lans tend to include too many features i n one park, which the
city cannot afford to accommodate. We should redu ce the scope to under $40M to on ly essential
elements
Reduce plan or p lace in phases, cons ider revenue mode ls such as concessions and services in the mix
for t he park .
3
Ranking Est budget
$$$
$$
~
~ $$
$$
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development Department/City
Attorney's Office/Public Works
Community Deve lopment Department/City
Attorney's Office/Pub lic Works
Community Dev elopment Department/City
Attorney's Office/Pub lic Works
Parks & Recreation/ Pub lic Works/City Attorney's
Office/Community Development Department
Park s & Recreation/ Public Works
Parks & Recreation/ Pub lic Works
#
29
30
31
32 I
33 I
34
Proposed
By Counc il I Councilmember Submitted Title
JF
SM
RW
SM
SM
LC
Simplifi catio n for Sma ll Hom e
Upgrades
Expedite and/or
st r eam lin e building
permit and inspection
permit processes
SFH permitting review process .
I Academy
-
General Plan
I Community
Meetings
Enh an ce Notification Methods for
Development Projects and
Genera l Plan Amendments
I
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Develop a suite of improvements to (1) im prove access to, and (2) speed the processing of permits
for small home upgrades so as to enhance compliance and im prove overall efficiency.
Remove grid lock in construction, repairs and remodeling by streaml in ing permitting process . When
processes get cumbersome, they get circumve nted. Delays impact property tax and permitting fees
revenues
Improve turnaround times . Set SLA's for staff and outsourced reviewers, customer service KP l's,
templates to reduce back and forth, interna l staff expertise to reduce co nsultin g expenses. Simp lify
Re-establish leadership program in co ll aboration with neighboring cities and non-profits -to educate
the public on public policy issues, and encourage new participation in city's civic life.
Cons id er community meetings for any deve lopment or project th at requires a GP amendment.
* Consider a community meeting requirement for any major project app li cation, especia ll y t hose
requiring a genera l p lan amendment, as some other cities have adopte d.
* Consider in creasing notification rad i us from 300 feet to 500 feet (or even 1000 feet for major
projects) for any project app li cation, especially th ose requiring a genera l p lan ame ndm ent.
* Consider additiona l notification requirements for any pro j ect application seeking
concessions/waivers of ex isting standards, suc h as parking reduction, building height, setback, retail
space reduction, and/or impact fees .
For city-wide general plan amendment, suc h as multiple sites for the Housing Element, consider
comparab le notification methods as single sites, rather than on ly through the newspaper, which has
been insufficient.
4
Ranking Est budget
$$
$
7-
$
$
Est staff hours
ATTACHMENT F
Lead Department(s)
Comm unity Development Department
Commu nity Development Department/ City
Attorney's Office
Community Development/City Manager's Office
Communi t y Development/City Manager's
Office/City Attorney's Office
#
35
36
37
39
40
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description
LC
LC
JF
SM
LC
better engagement
Transparency for Commisison
Meetings
Each development project has to dedicate art in -lieu fee, but the selection process does not engage
the public to benefit the city as a whole. Exp lore policies adopted in other cities for better public
engagement.
NOTE: To expand the current work program item "Art in Public and Private Areas": Revisit Municipal
Code standards for art in public and private development, including the standards in the Municipal
Code and developing an Art-in-lieu fee policy.
Restore Hybrid Commission Meetings with both virtual and in-person public comments -with
minimal staff support.
Include presentations, design docs in the agenda packet so that attendees who missed the meeting
have access to them, such as the design docs for bike path projects.
Public Engagement Strategy and I Consolidate existing CWP (Attachment B Item 10) and proposed CWP public engagement-related
Policies in Support of Planning items (Attachment B Items 4 and 5) to establish more focused policies governing public outreach and
Initiatives engagement with respect to General Plan amendments and rezonings with special consideration to
lessons learned from the 6th RHNA Cycle Housing Element revision.
Establish an ad-hoc senior commission/ committee/working group to create channels of
Commission I communication between the senior population, senior center, senior living facilities -and address
concerns re: housing, transportation, medical facilities.
Enhance Senior Services I Due to the high cost of senior centers, many seniors have to "age in place", but do still need services
typically provided in senior centers, in addition to common home maintenance .-
-Utilizing the survey results conducted in 2022 and 2023 to meet the needs of Cupertino seniors
-Consider consultant services similar to Palo Alto or Saratoga Senior Center to enhance services,
while reducing cost to the city.
NOTE : Cupertino Age-Friendly could make a presentation on the result of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap analysis and feasibility analysis
5
Ranking Est budget
$
7-$$
l
$$
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development/ City Attorney's Office/
City Manager's Office/Pubilc Works/ Adminstrative
Services
Innovation and Technology/City Manager's Office/
City Attorney's Office/City Clerk's Office/All
Departments
Community De ve lopment/City Manager's Office
Manager's Ofice
Parks & Recreation
Proposed
# By Council I Councilmember Submitted Title
43 KM
Night time safety awareness
44 KM
SV Hopper Feasibility
45 KM
Bus Stop Inventory
46 JF Active Transportation Plan
Adopt LOS and improve TDM
47 LC IAccooatabmty
Major thoroughfare congestion
48 RW I study and road improvements .
----~~-~~
Unhoused Policies (Formerly
4 9 KM
,Support for the Unhoused 2.0)
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Coordinate public education and potential (private and/or public) grants for night time safety for
bikes/peds/pets (Fall Bike Fest , SR2S, festivals)
Determine a future funding source for this grant-funded program . Provide two ridership and
financial updates per year . (reworded, but the same)
Inventory city bus stops and coordinate with VTA for improvements to seating, shading, and security
(reworded, but the same)
Continue the existing CWP item .
Adopt LOS {Level of Service), in addition to VMT (Vehicle Miles Traveled), in any traffic assessment,
since LOS is still a better measure of traffic impact.
Adopt requirements to en sure accountability ofTDM {Traffic Demand Management) system since
TDM often does not mitigate traffic impact as intended .
Study De Anza, Stevens Cre ek, Stelling, Wolfe, Homestead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on red near schools during school hours, street
Continue this work program item. Determine best practices for limited budget smaller cities to
manage the unhoused . Review RV practices in surrounding cities for impacts and potential adoption.
Revi ew trans itional housing outcomes in surrounding cities . Policies to include nimble contingency
plans .
6
Ranking Est budget
$
$
$$
$$
$$
\
Est staff hours
ATTACHMENT F
Lead Department(s)
Public Works/SC County Sheriff's Office
Public Works
Public Works
Public Works
Community Development/Public Works/City
Attorn ey's Office
Public Works
Community Development/Public Works/City
Attorney's Office/City Manager's Office
-z:;, 4 .,., .t; A 4.-v\L
~~
~ v-t,-t:i,,, (!)...--,
n--6V0 ""~ -4 e,~ ?!~I/--
;-J ~ .:=>,., c! NP J::-1 Jf ATTACHMENT F
Consolidated Revised Top 10 List -ALL Councilmembers
#
I O Sr,, 4
5
6
7
8
9
Proposed
By Council I Councilmember Submitted Title
Member
Councilmember Proposed Project Description
SM
JF
JF
LC
RW
RW
Explore options to support small businesses, fill empty storefronts, and encourage entry of new
.. 1form s of retail to promote revitalization
Sma ll Business Revitalization Plan I Develop a plan and implementation strategy to support (1) new small business establishment; (2)
preservation of exist ing small businesses in order to improve placemaking in the city and the city's
revenue stream .
Commercial Diversification Plan I Develop a plan and implementation strategy to diversify the range and types of medium-sized
businesses operating in the city. ·,
Strategies to Enh ance Sales Tax I Develop strategies to improve sa les tax revenue, including, but not limited to :
Revenue -With each infill redevelopment, provide transparency on the retail space and loss in retail
categories and sales tax revenue
Economic Development
Small Business Revitalization
Ordinance
-Find out what businesses generate B2B taxes in Cupertino and in other cities
-Attract businesses that generate sales taxes to Cupertino
-Explore potential in centives to attract them to Cupertino, such as tax breaks or fee waivers
Restore economic development committee, exp lore grant writer position, attract startups and
companies in the tech ecosystem .
Streamline permitting process, explore more themed events li ke restaurant week and bobatino,
attract more f estivals, create a small business counci l, provide regulatory support.
p l,,\.-,b /; c... C, . -4 ,-, ~ 11./, .,_ •
• ft 4), • ~ ~~ IVMJ<_ 1
Ranking Est budget
$$
$$
$$
16 $$
$$
Est staff hours
t
Lead Department(s)
City Manager's Office
City Manager's Office
City Manager's Office/Community Development
Department/ Administrative Services Department/
City Attorney's Office
City Attorney's Office/City Manager's Office
Community Development Departmen/City
Manager's Office/Parks & Recreation
ATTACHMENT F
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
ti By Council I. Councilmember Submitted Title : Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s) .
Determine cost and feasiblility options to deal with City Hall seismic safety:
SM !S afety Issues remodel, lease temporary facility, purchase a new building. Incl ude plans f
Emergency Operations Readiness Review fire, earthquake tornado, active shooter, Tsunami, hazardous transport acc id ent policies; and
10 $$ City Manager's Office/Sheriff's Office
RW I ensure EOC is active and functioning w ith a permanent position not consultant running the program .
RW 1
city Hall Retrofit and EOC
Readiness Plan
Implement the previously approved 2022 Council plan with EOC migration. $ Public Works/City Manager's Office
RW tublic Safety -Block Leader and Strengthen Block Leader/Neighborhood Watch programs to ensure the leaders are active and $ City Manager's Office
Neighborhood Watch expand the coverage of active neighborhoods .
License Plate Readers Deploy city-owned license plate readers and implement policies to allow neighborhood-owned ones. ~~ City Manager's Office
----------------
Environmental/Trees
16 I SM I ---. ----Expand tree li st review in current CWP to include spec ifi cs to develop an urban forest plan to
Program increase trees, landscaping and greenery in all parts of the city -Department
Tree Planting (repl~ces Tee List Increase tree canopy on city-owned properties w ith climate appropriate, preferably su itably CA $$$ Public Works
17 KM
2.0) native trees with vo lunteer tree-planting opportunities as feasib le.
Urban Forest 10-Year Plan Develop a plan and implementation strategy to increase the tree canopy in Cupert in o to achieve at $$ Public Works/Community Development
18 I JF I least 30% coverage in every city neighborhood by 2035 using climate-resilient species. Department
-----------
Water Conservation Policies Reduce irrigat ion while increasing pollinator supporting vegetat ion (turf conversion). Optimize 7 19 I KM I (replaces city water conservation/ irrigation systems including CUSD use agreement sites.
turf conversion )
20 I KM 1
En vironmenta l hazards Add Geotracker and DTSC sites to the GIS mapping layers in the city to improve public awareness. I $ --,, I Information & Technology/ Community
Development Department _
2
#
'?W)
1
/01 I 23 I
~ I 24 I
1
' 9._ I 2s I
~
26
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget
SM
KM
LC
SM
LC
RW
Impact fees
Impact Fees
Defensible Impact Fee Nexus
Study for Traffic Impact Fee,
Retail Impact Fee, BMR Impa ct
Fee
Evaluate and realign impact fees.
With almost every infill project approval and revision, we are lo sing almost all retail with almost zero
parking. New units tend to provide more town homes, rather than much needed smaller starter
units or senior flats. With potential challenges to waive impact fe es and design standards, a
defensible Nexus study is necessary to protect the city in order to collect impact fees since California
Constitution doe s not allow unfunded mandates levied on cities.
Blackberry Farms Pool and Picnic I Eliminate the 100 day restricted operation of BB Farms picnic area facilities and swimm in g pool -and
Area -CEQA Review open all year. Current restrictions deprive city of fe e revenues, and deprive public access to public
facilities.
Reduce the Scope of Memorial
Park Pl an to under $40M
Memorial Park Renovati on
Th e Memorial Park Plan lik e other plans tend to include too many features in one park, which the
city cannot afford to accommodate. We should reduce the scope to under $40M to only essentia l
elements
Redu ce plan or place in phases, consider revenue models such as concessions and services in the mix
for the park.
3
l $$$
$$
$$
$$
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development Department/City
Attorney's Office/Public Works
Community Development Department/City
Attorney's Office/Public Works
Community Development Department/City
Attorney's Office/Public Works
Office/Community Development Department
Parks & Recreation/ Publi c Works
Parks & Recreation/ Public Works
#
29
I os 30
75m 32
7ji11 33
34
Proposed
By Council I Councilmember Submitted Title
Member
JF
SM
RW
SM
SM
I
LC
Upgrades
Expedite and/or
streamline building
permit and inspection
permit processes
SFH permitting review process.
Academy
General Plan
Community
Meetings
Enhance Notification Methods for
Development Projects and
General Plan Amendments
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Develop a suite of improvements to {1) improve access to, and (2) speed the processing of permits
for small home upgrades so as to enhance compliance and improve overall efficiency .
Remove gridlock in construction, repairs and remodeling by streamlining permitting process . When
processes get cumbersome, they get circumvented. Delays impact property tax and permitting fees
revenues
Improve turnaround times . Set SLA's for staff and outsourced reviewers, customer service KP l's,
templates to reduce back and forth, internal staff expertise to reduce consulting expenses . Simplify
permitting for small home upgrades .
Re-establish leadership program in collaboration with neighboring cities and non-profits -to educate
the public on public policy issues , and encourage new participation in city's civic life .
Consider community meetings for any development or project that requires a GP amendment.
* Consider a community meeting requirement for any major project application, especially those
requiring a general plan amendment, as some other cities have adopted.
* Consider increasing notification radius from 300 feet to 500 feet {or even 1000 feet for major
projects) for any project application, especially those requiring a general plan amendment.
* Consider additional notification requirements for any project application seeking
concessions/waivers of existing standards, such as parking reduction , building height, setback, retail
space reduction, and/or impact fees.
For city-wide general plan amendment, such as multiple sites for the Housing Element, consider
comparable notification methods as single sites, rather than only through the newspaper, which has
been insufficient.
4
Ranking Est budget
$$
$
$
$
i
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development Department
Community Development Department/ City
Attorney's Office
Community Development/City Manager's Office
Community Development/City Manager's
Office/City Attorney's Office
#
35
36
37
1sWt 39
40
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description
LC
LC
JF
SM
LC
better engagement
Transparency for Commisison
Meetings
Each development project has to dedicate art in -lieu fee, but the selection process does not engage
the public to benefit the city as a whole. Explore policies adopted in other cities for better public
engagement .
NOTE: To expand the current work program item "Art in Public and Private Areas": Revisit Municipal
Code standards for art in public and private development, including the standards in the Municipal
Code and developing an Art-in-lieu fee policy .
Restore Hybrid Commission Meetings with both virtual and in-person public comments -with
minimal staff support.
Include presentations, design docs in the agenda packet so that attendees who missed the meeting
have access to them, such as the design docs for bike path projects .
Public En gagement Strategy and I Consolidate existing CWP (Attachment B Item 10) and proposed CWP pu0lic engagement-rel ated
Policies in Support of Planning items (Attachment B Item s 4 and 5) to establish more focused policies governing public outreach and
Initiatives
n -o
0 -P-S'.-, S,
Enhance Senior Services
•
engagement with respect to General Plan amendments and rezonings with special consideration to
lessons learned from the 6th RH NA Cycle Housing Element revision .
communication betweeo the senior population, senior center, senior living facilities -and address
concerns re: housing, transportation, medical facilities.
Due to the high cost of senior centers, many seniors have to "age in place", but do still need services
typically provided in senior centers, in addition to common home maintenance.-
-Utilizing the survey results conducted in 2022 and 2023 to meet the needs of Cupertino seniors
-Consider consultant services sim ilar to Palo Alto or Saratoga Senior Center to enhance se rvices,
while reducing cost to the city.
NOTE : Cupertino Age-Friendly could make a presentation on the result of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap analysis and feasibility analysis
5
Ranking Est budget
Lf
$
$$
$$
7
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development/ City Attorney's Office/
City Manager's Office/Pubilc Works/ Adminstrative
Services
Innovation and Technology/City Manager's Office/
City Attorney's Office/City Clerk's Office/All
Departments
Community Development/City Manager's Office
Manager's Ofice
Parks & Recreation
#
tf,S
43
\ -
47
48
49
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget
KM
1
Night time safety awareness Coordinate public education and potential (private and/or public) grants for night time safety for
bikes/peds/pets {Fall Bike Fest, SR2S, festivals)
v,
1
, ~o,,u,my ~eter~ine a future funding source for this grant-funded program . Provide two ridership and I ~ t J I$
financial updates per year. (reworded, but the same} KM
sv Hopoer i:~~c;h;J;+,,
Bus Stop lnventorv Inventory city bus stops and coordinate with VTA for improvements to seating, shading, and security $
~ I •
(reworded, but the same) KM
JF
LC
RW
KM
1
111,fJOrtat1on Pian I Continue the existing CWP item . $$ !Active Transpo • -·
--· • 'Adopt LOS (Level of Service), in addition to VMT (Vehicle Miles Traveled}, in any traffic assessment, I I$$
since LOS is sti ll a better measure of traffic impact.
Adopt LOS and improve I UM
IAcrnootability
Major thoroughfare congestion
I study and road improvements.
Unhoused Policies (Formerly
Support for the Un housed 2.0)
Adopt requirements to ensure accountability ofTDM (Traffic Demand Management} system since
TDM often does not mitigate traffic impact as intended.
Study De Anza, Stevens Creek, Stelling, Wolfe, Homestead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on red near schools during school hours, street
paving, and traffic enforcement of bikers, cars, and pedestrians.
Continue this work program item. Determine best practices for limited budget smal ler cities to
manage the unhoused. Review RV practices in surrounding cities for impacts and potential adoption .
Review transitional housing outcomes in surrounding cities. Policies to include nimble contingency
plans.
6
$$
-1 ·0
Est staff hours
ATTACHMENT F
Lead Department(s)
Public Works/SC County Sheriff's Office
Public Works
Public Works
Public Works
Community Development/Public Works/City
Attorney's Office
Public Works
Community Development/Public Works/City
Attorney's Office/City Manager's Office
#
4
5
6
7
8
9
/· " ' l j,--
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Council member Submitted Title
SM
JF
JF
LC
RW
RW
Bu siness I Explore option s to support small businesse s, fill empty storefronts, and encourage entry of new
Revitalization form s of retail to promote revitalization
Small Bu sin ess Revitalization Plan I Develop a plan and implementation strategy to support (1) new small busine ss establishment; (2)
preservation of existing sma ll businesses in order to improve placemaking in the city and the city's
revenue stream .
Commercial Diversification Plan
Strategies t o Enhance Sales Ta x
Revenue , ~b'r'
-·•'=) ~~\1-~~1,()(,\ \
~\}!~'
Economic Developmen t
Small Business Revitalization
Ordinance
Develop a plan and implementation strategy t o diversify the range and type s of medium-sized
bu si ne sses operating in the city .
Develop strategies to improve sa les ta x re ve nue , including, but not limited to :
-With each infill redevelopm ent, provide tran sparency on the retail space and lo ss in retail
categories and sales ta x revenue
-Find out what busines ses generate B2B ta xes in Cupertino and in other citi es
-Attract businesses that generate sales ta xes to Cupertino
-Explore potential incentives to attract them to Cupertino, such as ta x breaks or fee waivers
Restore ec onomic development committee, explore grant writer po sition , attract st artups and
companies in the t ec h ecosystem.
Streamline permittin g proces s, explore more themed events lik e restaurant week and bobatino,
attract more fe stival s, create a small busine ss council, provide regulatory support.
1
Ranking Est budget
$$
~ $$
(U $$
~ $$
4 $$
Est staff hours
t
ATTACHMENT F
City Manager's Office
City Manager's Office
City Manager's Office/Community De ve lopment
Department/ Admini stra tive Services Department/
City Attorney's Office
City Attorney's Office/City Manager's Office
Community Dev elopment Departmen/City
Manager's Office/Parks & Recreation
#
11
12
13
14
16
17
18
19
20
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
·sy Council I Councilmember Submitted Title
Member
SM
Emergency Operations Readiness
RW
RW City Hall Retrofit and EOC
Readiness Plan
RW 1
Public Safety -Block Leader and
Neighborhood Watch
RW
. License Plate Readers
■
SM 'Program
Tree Planting (replaces Tee List
KM
2.0)
Urban Forest 10-Year Plan
JF
Councilmember Proposed Project Description
Determine cost and feasiblility options to deal w ith City Hall seismic safety: pros and cons of retrofit,
remodel, lease temporary facility, purchase a new building. In clude plans for Stock lm eir and Torre .
Review fire, earthquake tornado, active shoot er, Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a permanent position not consultant running the program .
Implement the previously approved 2022 Council plan with EOC migration.
Strengthen Block Leader/Neighborhood Watch programs to ensure the leaders are active and
expand the coverage of active neighborhoods.
Deploy city-owned license plate readers and implement policies to allow neighborhood-owned ones .
Expand tree li st review in current CWP to include specifics to develop an urban forest plan to
increase trees, landscaping and greenery in all parts of the city
In crease tree canopy on city-owned properties with climate appropriate, preferably su itably CA
native trees with vo lunteer tree-planting opportuniti es as feasible.
Develop a plan and implementation strategy to increase the tree..i;~nopy in _9:J ~o to achieve at
least 30% coverage in every city neighborhood by 203Susing climate~es il ient species .
KM
Water Conservation Policies I Reduce irrigation while increasing pollinator supporting vegetation (turf conversion). Opt i mize
(replaces city water conservation/ irrigation systems including CUSD use agreement sites.
turf conversion)
KM Environmenta l hazards Add Geotracker and DTSC sites to the GIS mapping layers in the city to improve public awareness.
2
Ranking Est budget
'X e-1-r 1$$
.U In ? 1$$
~
~
~4
$$$
~ $$
$
Est staff hours
ATTACHMENT F
Lead Department(s)
City Manager's Office/Sheriff's Office
Public Works/City Manager's Office
City Manager's Office
City Manager's Office
Department
Public Works
Public Works/Community Development
Department
Information & Techno logy/ Community
Development Department
#
23
24
25
26
I
27 I
28 I
Proposed
By Council I Councilmember Submitted Title
SM
KM
LC
SM
LC
RW
I
Impact fees
Impact Fees
Defensible Imp act Fee Ne xus
Study for Traffic Impact Fee,
Retail Imp act Fee, BMR Imp act
Fee
Blackberrv Farms Pool and 0
Area -CEQA Review
Reduce the Scope of Memorial
I Park Plan to under $40M
. Memorial Park Renovation
Consolidated Revised Top 10 List -ALL Counci lmembers
Councilmember Proposed Project Description
Evaluate and realign impact fees.
With almost every infill project approval and revision, we are losing almost all retail w ith alm ost zero
parking . New units tend to provide more town homes, rather than much needed smaller starter
units or senior flats. With potential cha ll enges to waive impact fees and design standards, a
defensible Ne xus study is necessary to protect the city in order to collect impa ct fees since California
Constitution does not allow unfunded mandates levied on cities .
Parks
Eliminate the 100 day restricted operation of BB Farm s picnic area facilities and swimming pool -and
open all year. Current restrictions deprive city of fee revenues, and deprive public access to public
facilitie s.
The Memorial Park Plan like other plan s tend to include too many features in one park, which the
city cannot afford to accommodate . We should reduce the scope to under $40M to only essential
elements
Reduce plan or place in phases, consider revenue models such as concessions and services in the mi x
for the park.
3
Ranking Est budget Est staff hours
$$$
$$
{~
(f I lss 1:: I $$
$$
ATTACHMENT F
i.ead Department(s)
Community Development Department/City
Attorney's Office/Public Works
Community Development Department/City
Attorney's Office/Public Works
Community Development Department/City
Attorney's Office/Public Works
Parks & Recreation/ Public Works/City Attorney's
Office/Community Development Department
Park s & Recreation/ Public Works
Parks & Recreation/ Public Works
#
29
30
31
32
I
33 I
34 I
Proposed
By Council I Councilmember Submitted Title
JF
SM
RW
SM
SM
LC
I
Simplification for Small Home
Upgrades
Expedite and /o r
streamline building
permit and inspection
permit processes
SFH permitting review process.
General Plan
I Community
Meetings
Enhance Notification Methods for
Development Projects and
General Plan Amendments
I
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Develop a suite of improvements to {l) improve access to, and {2) speed the processing of permits
for sma ll home upgrades so as to enhance complia nce and improve overall efficiency.
Remove gridlock in construction, repairs and remodeling by streamlining permitting process . When
processes get cumbersome, they get circumvented. Delays impact property ta x and permitting fees
revenues
Improve turnaround times. Set SLA's for staff and outsourced reviewers, customer service KPl's,
templates to reduce back and forth, internal staff expertise to reduce consulting expenses . Simplify
permitting for small home upgrades .
Re -es tablish leadership program in collaboration with neighborin g cities and non-profits -to educate
the public on public policy issues, and encourage new participation in city's civic life.
Consider community meetings for any development or project that requires a GP amendment.
* Consider a community meeting requirement for any major project app li cation, especia lly those
requiring a general plan amendment, as some other cities have adopted .
* Consider increasing notification radius from 300 feet to 500 feet {or even 1000 feet for major
projects) for any project application, especia ll y those requiring a general plan amendment.
* Consider additional notification requirements for any project appl ication seeking
concessions/waivers of existing standards, such as parking reduction, building height, setback, retail
space reduction , and/or impact fee s.
For city-wide general plan amendment, such as multi ple sites for the Hou si ng Element, consider
comparab le notification methods as sing le sites, rather than only through the newspaper, which has
been in sufficient.
4
Ranking Est budget
$$
$
$
7
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development Department
Community Development Department/ City
Attorney's Office
Community Development/City Manager's Office
Community Development/City Manager's
Office/City Attorney's Office
#
35
36
37
39
40
Proposed
By Council I Councilmember Submitted Title
LC
LC
JF
SM
LC
better engagement
Transparency for Commisison
Meetings
Public Engagement Strategy and
Policies in Support of Planning
Initiatives
Commission
Enhance Senior Services
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Each development project has to dedicate art in -li eu fee, but the se lection process does not engage
the public to benefit the city as a whole. Explore po li cies adopted in other cities for better public
engagement.
NOTE: To expand the current work program item "Art in Public and Private Areas": Revisit Municipal
Code standards for art in public and private development, including the standards in the Municipal
Code and developin g an Art-in-lieu fee policy .
Restore Hybrid Commission Meetings w ith both virtu al and in -per so n public comments -with
minimal staff support.
Include presentations, de sign docs in the agenda packet so that attendees who missed the meeting
have access to them , such as the design docs for bike path projects .
Consolidate existing CWP (Attachment B Item 10) and proposed CWP public engagement-rel ated
items (Attachment B Items 4 and 5) to establish more focu se d policies governing public outreach and
engagement with respect to General Plan amendments and rezoning s with special consideration to
lessons learned from th e 6th RHNA Cycl e Hou sing El ement rev isio n.
Establish an ad-hoc senior commission/ committee/working group to create channels of
communication between the senior population, senior center, senior living facilities -and address
concerns re: housing, transportation, medical facilities.
Due to the high cost of senior centers, many seniors have to "age in place", but do still need services
typically provided in senior centers, in addition to common home maintenance .-
-Utilizing the survey results conducted in 2022 and 202 3 to meet the needs of Cupertino seniors
-Consider consultant services simi lar to Palo Alto or Saratoga Senior Center to enhance services,
while reducing co st to the city .
NOTE : Cupertino Age-Friendly could make a pre se ntation o n the re sult of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap ana lysis and feasibility analysis
5
Ranking Est budget
7
-~" // I$ ~
$$
$$
{0
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development/ City Attorn ey's Office/
City M anager's Office/Pubilc Works/ Admin strative
Services
Innovation and Technology/City Mana ger's Office/
City Attorney's Office/City Clerk's Office/ All
Departments
Community Development/City M ana ge r's Office
Manager's Ofice
Parks & Recreation
Proposed
# By Council I Councilmember Submitted Title
43 KM Night time safety awareness
44 KM
SV Hopper Feasibility
45 KM Bus Stop Inventory
46 JF Active Transportation Plan
Adopt LOS and improve TDM
47 LC ("°""'abWtv
Major thoroughfare congestion
48 RW I study and road improvements . -Unhoused Policies (Formerly
49 KM
,Support for the Unhoused 2.0)
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Coordinate public education and potential (private and/or public) grants for night time safety for
bikes/peds/pets (Fall Bike Fest, SR2S, festivals)
Determine a future funding source for this grant-funded program. Provide two ridership and
financial updates per year. (reworded, but the same)
Inventory city bus stops and coordinate with VTA for improvements to seating, shading, and secur ity
(reworded, but the same)
Continue the existing CWP item .
Adopt LOS (Level of Service), in addition to VMT (Vehicle Miles Traveled), in any traffic assessment,
since LOS is still a better measure of traffic impact.
Adopt requirements to ensure accountability ofTDM (Traffic Demand Management) system since
TDM often does not mitigate traffic impact as intended .
Study De Anza, Stevens Creek, Stelling, Wolfe, Hom estead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on red near sc hool s during schoo l hours, street
Continue this work program item. Determine best practices for limited budget sma ller cities to
manage the unhoused. Review RV practices in surrounding cities for impacts and potential adoption.
Review transitional housing outcomes in surro unding cities. Policies to include nimble contingency
plans .
6
Ranking Est budget
/ $
$
$$
I rJ $$
j
Est staff hours
ATTACHMENT F
Lead Department(s)
Public Works/SC County Sheriff's Office
Public Works
Public Works
Public Works
Community Development/Public Works/City
Attorney's Office
Public Works
Community Development/Public Works/City
Attorney's Office/City Manager's Office
po11d
I By
3
4
s JF
-
:oa Dive cation Ian
6 JF
7 LC
--
o r Pr o r am History, b u dge con si dera t ions and tim,ing; key takeaways, best practices,
m ·o and vi ion, goal catego r ie s, staff suggestions f o r process improvernent and workload
anage -ent. Include CIP proj ects which are in, proc,ess and the,ir costs.
Explore option, t o su pport small businesses, fill empty storefronts, and encourage ,entry of n,ew
orms of retaiJ to p r omote revitafization
---
Deve lop a p l an and i mplementation strategy to support (1) new small business establishment; (2)
p eservatlo n of existi ng small businesses in order to improve p'facemaking in the city and the city's
r e venue str eam .
Develop a plan and implementation strategy to diversify the range and types of ,medium-sized
b u si nesses operating in the city.
---
Develop strategies to improv:e sales tax revenue, including, but not limited to:
_ Wfth each i nfill redevelopment, provide transpa.rency on the retail space and loss in retail
categories and sales tax revenue
-Find out what businesses generate B2B taxes in Cupertino and in other cities
-Att , act businesses that generate sales taxes to Cu ,pertino \
_ Explore potential incentives to attract them to Cu.pertino, such as ~ax breaks or fee waivers
n
,rank ing Es bu get Est sta ff hours
$$
$$
Lead oepartment(s)
City M an agers Office/All. D EPT
,anager ' s Office
c· Manage r 's Offi ce
City Managerls Office/Co mmu nltv Development
Departm e-nt/ Ad minist ra tive s,ervi,c.es Department
Citv Attorney's Offi ce
I ---l--~--:--=-~-~--f.==:::-::=:=:-;;::::;;:::=;-;;:~;;;-~;;;;;;;:~;;:-;~;;--;;;;;;:;■~;;;;;;;;;-;--1-,;;.;---1,~--11 ~---t-:-----------_.......--, ,_ fcon0t,,ic Devek,p,,.e.,t Restore economic development committee, explore grant writer position, attract startups and $$ , C1tv Att or ney 's Office/Clty Manage r 's Office 8 RW
9 RW
Smal l 8us ifless Revitalization
Ordinance
companies in the tech ecosystem. _
Streaml i ne permitting process, explore more themed events like restaurant week and bobatino, $$
attract more feS~vals, create a small business council, provide regulatory support. Commu nity Development Departmen/Citv
Manage r1s Office/Parks & Recreation
19
0
#
10
11
-12
13
14
15
16
Proposed
ByCouncil
Member
Consolidated Revised Top 10 List -ALL Councilmembers
KM
SM
RW
RW
RW
RW
SM
Submlttt!d l1tle
Coundlmember Proposed Project Description
City Properties: P,anning for
Optimal Use IR>nnerf}r 01\'
Properties 2.0)
Crt:v Haff Sasm,c
Safety Issues
Revisit City Hall/rorre Annex Planning RE Seismic/EOC. Future planning stra t egies for Stocklmelr
house/garages, Blech House, Slue Pheasant. Goal of judicial use of city-owned properties. Investigate
potential purchase of CUSD Finch/Phil property.
Determine cost and feasi blillty options to deal with City Hall seismic safety: pros and cons of retrofit,
remodel, lease temporary facility, purchase a new building. Include plans for Stocklmeir and Torre.
Emergency Operations Readiness Review fire, earthquake tornado, active shooter, Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a permanent position not consultant running the program.
Qty Haff Retrofit and EOC
Readiness Plan
Public Safety -Slodc leader and
Neighborhood Watd,
License Ptate Readers
Urban Forest
Program
Implement the previously approved 2022 Council plan with EOC migration.
Strengthen Block Leader/Neighborhood Watch programs to ensure the leaders are active and
expand the coverage of active neighborhoods.
Deploy city-owned license plate readers and implement policres to allow neighborhood-owned ones.
Expand tree list review in current CWP to include specifics to develop an urban forest plan to
increase trees, landscaping and greenery in all parts of the clty
Ranking Est budget
$$
$$
$
$
$$
17 KM
Tree Planting (replaces Tee LJst
2.0)
Increase tree canopy on city-owned properties with climate appropriate, preferably suitably CA
native trees with volunteer tree-planting opportunities as feasible. $$$
18 JF
KM
KM
Urban Forest 10-Year Plan Develop a plan and implementation strategy to increase the tree canopy in Cupertino to achieve at
least 30% coverage in every city neighborhood by 2035 ~sing climate-resilient species.
Water Conservation Policies Reduce irrigation while increasing pollinator supporting vegetation (turf conversion). Optimize
(replaces city water conservation/ irrigation systems including CUSD use agreement sites.
turf conversion)
Environmental hazards Add Geotracker and DTSC sites to the GIS mapping layers in the city to improve public awareness.
$$
$
Est staff hour$
ATf ACHMENT F
Lead oepartment(s)
Public works/City Manager's office
Public Works/City Manager's Office
City Manager's Office/Sheriff'S Office
Public Works/City Manager's Office
City Manager's Office
City Manager's Office
Public Works/Community Development
Department
Public Works
Public Works/Community Development
Department
Public Works
Information & Technology/ Community
Development Department
-
•
Consolidated Revised Top 1 0 List _ ALL Coun ...... ,
• ...co..dl Coultdlle1111'11111"WAltflled ,Ille Cound lmember Proposed Proj ect Desc ripti on
21
22
23
24
25
26
27
2B
LC
Rna nda fmrestmen .an
Gashflo~ Polit\ Revtew ('ffi
irem)
SM
Heart of tlae OtySpe.cific Pian
~
Update Oty';S
,riljlaCt fees
DefertsibJe t mpact~ News
Studyfor Traffic Impact fee,
ilnp.ct f,ee, BMR Impact
Fee
Bladcberry fam.s Pool and Picnic
Area -GOA Rev;ew
Aed,Jczfhr Scoped Memorial
PatkAanto~$40M
Revt " and assess the Ci ty's investmen t poHcy and best practices with an analys is of qu arterl y
treasur ers report .
Esta bl ish a cashflow managemen t pol icy w ith the goal to redu ce th e t ota l Percenta ge i n cash fro m
2°" to 2% and to reduce th e t ota l percentage in cash and cash -equival ent.t o at most 10%, on par
with other cities .
Revise the Heart of the City Spe cific Plan and relevant neighboring planning areas to focus re side ntial
growth on major corri dors to better support commercial activity, and an in crea sed tax bas e as well
as the creation of "th ird spaces" for community building, while bringing homes, amenities, and jobs
doser together t o re duce vehide miles traveled and improve the atra t tiveness of active
transportation options .
Update governing poli ci es and guidelines for all impact fees
Evaluate and rea lign impact fees .
Wrth al most every infill project approval and revision, we are losing almost all retail with almost zero
parting, Ne w units tend to provide more town homes, rather than much needed smaller starter
units or seni o r flats. With potential challenges to waive impact fees and design standards, a
defensible Nexus study is necessary to protect the city in order to collect impact fees since California
Constituti on does not allow unfunded mandates levied on cities.
Eliminate the 100 day restricted operation of BB Farms picnic area facilities and swimming pool -and
open all vea r. Current restrictions deprive city of fee revenues, and deprive public access to public
&-.•fiti IOU~-
MelllG(ill ,art Renovation
~Memoriaf 'Pa,t Plan like other pfans tend to Include too many features in one park, which the
atvannot lff«d to accommodate. We should reduce the scope to under $40M to only essential
·-~ Reduce ,>Ian.or pj«.e In pha5e$, consider revenue models such as concessions and services in the mix ibe,a,t.
cilrnembe r s
Ranking Est budget
$$$
$$$
$$$
$$
$$$
$$
$$
ATTACHM~NTF
Est staflhaurs r-------------J
lead Departmentls)
A.dmirf st · . 1 rat,ve 5erv,ces Department
Communro, Development Department
Co mmu nity Dev elop ment Department/Ci\\/
Attorney's Office/Publi c Works
Comm unity Develo pm ent Department/City
Attorne-y's Offi ce/P ublic Works
Communi ty De\Je\opment Department/City
Attor ne-y 's Office /Public Wor\<s
Parks & Recreati on / Pub\ic Works/City AttoTne'/'s
Office/Communit'f oeve\o pment Department
Parks & Recreatio n/ Pub\i c Works
Parks &. Recr eatton/ Public Works
•
#
35
36
Proposed
By Council Coundlme.:,ber
Member
LC
LC
Enhance A In-·eu
better engage en
ransparen
eetings
37 1 JF
38
39
40
s
LC
Ad ocSen ·or
Gommrssio
Enhance Senior Services
on ol1d ed Revised op 10 List ALL Councilmem,bers
Title Coundlmember Proposed Project Description
, opm n project has to dedicate art in-lieu fee, but the selectlon process does not e.ngage
public to benefi the city as a whole. Explore policies adopted in other cities for better public
enga ement.
: To expand the current work program item "Art in Public and Private Areas 11 : Revisit Municipal
• ode standards for art in public and private development, including the stand lards i1n the Municipal
ode and developing an Art-in lieu fee policy.
Re ore Hybrid Commission Meetings with both virtua 1I and in-person public comments -with
m· imal staff support.
Include presentations, design, docs in the agenda packet so that attendees who missed the meeting
have access to them, such as the design docs for bike path projects.
-
an Consolidate existing CWP (Attachment B Item 10) and proposed CWP public engagement-re ,lated
a ning items (Attachment B Items 4 and 1 5) to establish more focused policies governing public outreach an ,d
engagement with respect to General Plan amendments and rezonings with special consideration to,
lessons learned' from the 6th RHNA Cycle Housing Element revision.
nt,nue to monitor quarry act1v1t1es an present 1-annu . on 1nue
,. • • -■ -·,,. •
1 < : , I
fstabJish an ad-hoc sen;or commission/ committee/working group to create channels of
communication between the senior popufa,tion, senior center, senior living facilities-and address
concerns re: housing, transportation, medical facilities.
Due to the high cost of senior centers, many seniors have to "age in place", but do still need services
typically provided in senior centers, in addition to common home maintenance.-
Utilizing the survey results conducted in 2022 and 2023 to meet the needs of Cupertino seniors
-CO'lsider consultant services similar to Palo Alto or Saratoga Senior Center to enhance services,
while reducing cost to the city.
OIE:Cupertino Age-friendly could make a presentation on the result of 2023 survey, in
coUaboration with the city staff.
Ot • Successful Ajlng Solutions & Community Consulting (SASCC), who runs the Saratoga senior
<:enter couJd provJde a free gap analysis and feasibility analysis
Est budget
$
$$
$$
Est staff hours
ATTACHMENT F
Lead Dep•artment(s}
Community Development/ City Attor11 ,ey 's Office/
Ctt;i 'Manager's Office/Pubitc Works/ Adminstrat1ve
Se:rvices
Innovation and Technology/City Mana.ger's Office/
City Attorney 's Office/City Clerk's Office/All
Departments
Community Development/Otv Manager1s Offi.ce
Communitv 10e\lelopment/City Manager's
Office/City Attorney's Office
Parks & Recreation/C1ty Attorney's Office/Ctt')'
Manager s Ofice
Parks & Recreation
#
4
4
45
47
18
48
49
22 '
7
on t ,ed R. vised Top 1,0 L'ist -ALL Councilmembers
Proposed
ByCDt•ndl
Member
C.oundlmember mltted lltle Coundlmember Proposed Project Description
1.C
KM
Active ranspc,,tatio Pan
Adop LOS a d m rove IDM
Acc:o 11mabir
Trans er Tax ( imilair to Mountain View, Sa:n Jose an ,d other cities) for large transactions -
p ure profits made, as a result of upzoning
-Head a ( i milar to Mountai 1n View and other cities) for large em1plo,yers ,or renegotiate tax sharing,
agreemen
-Sales ax ( o be collected only if tne county takes away the remaining: 0.25%}
Continue the existing CWP item.
Coordinate public education and potential (private a1nd/or public) grants for night time safety for
bikes/peds/pets (fall Bike Fest, SR2S, festivals)
Determ .ine a future funding source for this grant-funded program. Provide two ridership and
financial updates per ye.ar. (reworded, but the sa1me)
Inventory city bus stops and coordinate with VTA for improvements to seating, shading, an,d security
(reworded, but the same)
1 Continue the existing CWP item.
Adopt LOS (Level of Service), in addition to VMT '(Vehicle Mi Les Traveled), in any traffic assessment,
since LOS is still a better measure o,f traffic impact.
Adopt requirements to, ensure accountabiUty ofTDM (Traffic Demand Management) system since
TDM often does not mitiga,te traffic impact as intende,d.
Major thoroughfare wngestion Study De Anza, Stevens Creek, Stelling, Wolfe, Homestead, and Bollinger, Road irnproveme,nt
stud and oad -mpro\fements. options include adaptive traffic signa ,ls, no turns on rec near schools during schoo il h,ours, street
Unhoused Policies (Formerry
Suppo or he Unhoused 2.0}
paving, and traffic enforcemen1t of bikers, cars 1 and pedestrians.
Continue this work program item. Determine best practices for limited budget smaller cities to
manage the unhoused. Review RV practices in surroun ,ding cities for impacts and potential adoption.
Review transitional1 housing outcomes in surrounding cities. Policies to include nimble co ,n1:ingency
plans.
Ranking Est budget
$$$
$
$
$$
$$
Est staff hours
lead Departmen,\\\
. Attorney's Office/ Administrat\1'\\\t .
City
1
_ • _ \'li11:,~\I
Man,ager s off1ce t\~
public w ,orks/Parks & Recreation
Publ'ic Works/SC County Sherlffs Office
Public Works
Public Works
?ulblic Works
Community Development/Pubnc Works/City
Atto rnev' s Office
Public Works
Community Developmenit/PubUc Works/City
Attorney's Office/City Manager's Office
#
4
5
6
7
8
9
M OV\u\V\
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description
SM
JF
JF
LC
RW
RW
Explore options to support small businesses, fill empty storefronts, and encourage entry of new
Revitalization lform s of retail to promote revitalization
Small Business Revitalization Plan I Develop a plan and implementation strategy to support (1) new small business establishment; (2)
preservation of exist in g small businesses in order to improve placemaking in the city and the city's
revenue stream.
Commercia l Diversification Plan I Develop a plan and implementation strategy to diversify the range and types of medium-sized
businesses operatin g in the city.
Strategies to Enhance Sales Tax I Develop strategies to improve sales tax revenue, including, but not limited to:
Revenue -With each infill redevelopment, provide transparency on the retail space and loss in retail
categories and sales tax revenue
Economic Development
Small Business Revitalization
Ordinance
-Find out what businesses generate B2B taxes in Cupertino and in other cities
-Attract businesses that generate sa les taxes to Cupertino
-Explore potential incentives to attract them to Cupertino, such as tax breaks or fee waivers
Restore economic development committee, explore grant writer position, attract startups and
companies in the tech ecosystem .
Streamline permitting process, explore more themed events like restaurant week and bobatino,
attract more festivals, create a small business council, provide regu lato ry support.
1
Ranking Est budget
$$
$$
$$
-:,--$$
~y $$
Est staff hours
t
ATTACHMENT F
Lead Department(s)
City Manager's Office
City Manager's Office
City Manager's Office/Community Development
Department/ Administrative Services Department/
City Attorney's Office
City Attorney's Office/City Manager's Office
Community Development Departmen/City
Manager's Office/Parks & Recreation
#
16
17
18
19
20
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description
SM
RW
SM
KM
JF
KM
KM
Safety Issues
Determine cost and feasiblility options to deal with City Hall seismic safety: pros and cons of retrofit,
remodel, lease temporary facility, purchase a new building. Include plans for Stocklmeir and Torre .
Emergency Operations Readiness I Review fire, earthquake tornado, active shooter, Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a permanent position not consultant running the program.
City Hall Retrofit and EOC l'mplement the previously approved 2022 Council plan with EOC migration.
Readiness Plan
Public Safety-Block Leader and !Strengthen Block Leader/Neighborhood Watch programs to ensure the leaders are active and
Neighborhood Watch
License Plate Readers
Program
Tree Planting (replaces Tee List
2.0)
Urban Forest 10-Year Plan
expand the coverage of active neighborhoods .
Deploy city-owned license plate readers and implement policies to allow neighborhood -owned ones.
Expand tree list review in current CWP to include specifics to develop an urban forest plan to
increase trees, landscaping and greenery in all parts of the city
Increase tree canopy on city-owned properties with climate appropriate, preferably suitably CA
native trees with volunteer tree-planting opportunities as feasible.
Develop a plan and implementation strategy to increase the tree canopy in Cupertino to achieve at
least 30% coverage in every city neighborhood by 2035 using climate-resilient species .
Water Conservation Policies 'Reduce irrigation while increasing pollinator supporting vegetation (turf conversion). Optimize
(replaces city water conservation/ irrigation systems including CUSD use agreement sites .
turf conversion)
Environmental hazards Add Geotracker and DTSC sites to the GIS mapping layers in the city to improve public awareness .
2
Ranking Est budget
t,,\ $$
$
$$$
$$
$
Est staff hours
ATTACHMENT F
Lead Department(s)
City Manager's Office/Sheriff's Office
Public Works/City Manager's Office
City Manager's Office
City Manager's Office
Department
Public Works
Public Works/Community Development
Department
Information & Technology/ Community
Development Department
ATTACHMENT F
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
# By Council I Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
23 I SM 1-·-----, -u u' u \U ;,;,;, TTT Community Development Department/City
Impact fees Attorney's Office/Public Works
24 I KM 1
Impact Fe es Evaluate and realign impact fee s. $$$ Commu nity Deve lopment Department/City
Attorney's Office/Public Works
Defensible Impact Fee Nexu s With almost every infill project approval and re vi sio n, we are lo si ng almost all retail with almost zero $$ Community Deve lopment Department/City
Study for Traffic Impa ct Fe e, parking . New units tend to provide more town homes, rather than much needed sma ll er starter Attorney's Office/Public Works
25 I LC i:::ail Impact Fee , BMR Impa ct units or senior flats . With potential challenges to waive impact fees and design standards , a
defensible Nexus study is necessary to protect the city in orde r to collect impact fees since California
Constitution does not allow unfunded mandates levied on cities .
Blackberry Farms Pool and Picnic Eliminate the 100 day restricted operation of BB Farms picnic area facilities and swimming pool -and Parks & Recre ation/ Public Works/City Attorn ey's
Area -CEQA Revi ew open all year . Current re striction s deprive city of f ee revenu es, and deprive public access to public \0 Office/Community Development Department
26 SM facilities .
Reduce the Scope of Memorial The Memorial Park Plan like other plans tend to include too many features in one park, which the \ $$ Park s & Recreation/ Public Works
27 I LC I Park Plan to under $40M city cannot afford to accommodate. We should reduce the sc op e to under $40M to only essential
elements
28 I RW 1
M emorial Park Renovation I Reduce plan or place in phases, consider revenue models such as concessions and services in the mi x ftD I$$ Ill I Parks & Recreation/ Public Works
for the park.
3
#
29
30
31
32 I
33 I
34 I
Proposed
By Council I Councilmember Submitted Title
JF
SM
RW
SM
SM
LC
Simplification for Small Home
Upgrades
Expedite and/or
streamline building
permit and inspection
permit processes
SFH permitting review process .
!Academy
-
General Plan
I Community
Meetings
Enhance Notification Methods for
Development Projects and
General Plan Amendments
I
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description
Develop a suite of improvements to (1) improve access to, and (2) speed the processing of permits
for small home upgrades so as to enhance compliance and improve overall efficiency .
Remove gridlock in construction, repairs and remodeling by stream lining permitting process . When
processes get cumbersome, they get circumvented. Delays impact property tax and permitting fees
revenues
Improve turnaround times. Set SLA's for staff and outsourced reviewers, customer service KPl's,
templates to reduce back and forth, internal staff expertise to reduce consulting expenses. Simplify
Re-establish leadership program in collaboration with neighboring cities and non-profits -to educate
the public on public policy issues, and encourage new participation in city's civic life.
Consider community meetings for any development or project that requires a GP amendment.
* Consider a community meeting requirement for any major project application, especia lly those
requiring a general plan amendment, as some other cities have adopted.
* Consider increasing notification radius from 300 feet to 500 feet (or even 1000 feet for major
projects) for any project application, especially those requiring a general plan amendment.
* Consider additional notification requirements for any project application seeking
concessions/waivers of existing standards, such as parking reduction, building height, setback, retail
space reduction, and/or impact fees.
For city-wide general plan amendment, such as multiple sites for the Housing Element, consider
comparable notification methods as single sites, rather than only through the newspaper, which has
been insufficient.
4
Ranking Est budget
$$
$
$
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development Department
Community Development Department/ City
Attorney's Office
Community Development/City Manager's Office
Community Development/City Manager's
Office/City Attorney's Office
#
35
36
37
39
40
Consolidated Revised Top 10 List -ALL Councilmembers
Proposed
By Council I Councilmember Submitted Title Councilmember Proposed Project Description
LC
LC
JF
SM
LC
better engagement
Transparency for Commisison
Meetings
Each development project has to dedicate art in-lieu fee, but the selection process does not engage
the public to benefit the city as a whole. Explore policies adopted in other cities for better public
engagement.
NOTE: To expand the current work program item "Art in Public and Private Areas": Revisit Municipal
Code standards for art in public and private development, including the standards in the Municipal
Code and developing an Art-in-lieu fee policy.
Restore Hybrid Commission Meetings with both virtual and in-person public comments -with
minimal staff support.
Include presentations, design docs in the agenda packet so that attendees who missed the meeting
have access to them, such as the design docs for bike path projects.
Public Engagement Strategy and I Consolidate existing CWP (Attachment B Item 10) and proposed CWP public engagement-related
Policies in Support of Planning items (Attachment B Items 4 and S) to establish more focused policies governing public outreach and
Initiatives
Commission
Enhance Senior Services
engagement with respect to General Plan amendments and rezonings with special consideration to
lessons learned from the 6th RHNA Cycle Housing Element revision.
Establish an ad-hoc senior commission/ committee/working group to create channels of
communication between the senior population, senior center, senior living facilities -and address
concerns re: housing, transportation, medical facilities.
Due to the high cost of senior centers, many seniors have to "age in place", but do still need services
typically provided in senior centers, in addition to common home maintenance.-
-Utilizing the survey results conducted in 2022 and 2023 to meet the needs of Cupertino seniors
-Consider consultant services similar to Palo Alto or Saratoga Senior Center to enhance services,
while reducing cost to the city.
NOTE: Cupertino Age-Friendly could make a presentation on the result of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap analysis and feasibility analysis
5
Ranking Est budget
1
$
$$
$$
Est staff hours
ATTACHMENT F
Lead Department(s)
Community Development/ City Attorney's Office/
City Manager's Office/Pubilc Works/ Adminstrative
Services
Innovation and Technology/City Manager's Office/
City Attorney's Office/City Clerk's Office/ All
Departments
Community Development/City Manager's Office
Manager's Ofice
Parks & Recreation
Proposed
# By Council I Councilmember Submitted Title
43 I KM 1
Night time safety awareness
44 I KM 1
sv Hopp er Feasibility
45 I KM 1
Bus Stop Inventory
46 I JF 1Acti ve Transportation Plan
I
IAdopt LOS and improve TOM
47 I LC 1
Accountability
Major thoroughfare congestion
48 I RW I study and road improvements.
-
Unhoused Policies {Formerly
49 I KM
Support for the Un housed 2.0) I -
Consolidated Revised Top 10 List -ALL Councilmembers
Councilmember Proposed Project Description Ranking Est budget
Coordinate public education and potential (private and/or public) grants for night time safety for
bikes/peds/pets {Fall Bike Fe st, SR2S , festivals)
Determine a future funding source for this grant-funded program . Provide two ridership and I IS financial updates per year. {reworded, but the same)
Inventory city bus stops and coordinate with VTA for improvements to seating, shading, and security I
{reworded, but the same) IS
Continue the existing CWP item. I 1ss
Adopt LOS {Level of Service), in addition to VMT {Vehicle Miles Traveled), in any traffic assessment, I ISS since LOS is still a better measure of traffic impact.
Adopt requirements to ensure accountability ofTDM {Traffic Demand Management) system since
TOM often does not mitigate t r affic impact as intended .
Study De Anza, Stevens Creek , Stelling, Wolfe, Homestead, and Bollinger, Road improvement I IS$ options include adaptive traffic signals, no turns on red near schools during school hours, street
paving, and traffic enforcement of bikers, cars, and pedestrians .
---------
Unho
Continue this work program item. Determine best practices for limited budget sma ll er cities to
manage the unhoused. Review RV practices in surrounding cities for impacts and potential adoption.
Review transitional housing outcomes in surrounding cities. Policies to include nimble contingency
plans.
6
Est staff hours
ATTACHMENT F
Lead Department(s)
Public Works/SC County Sheriff's Office
Public Works
Public Works
Public Works
Community Development/Public Works/City
Attorney's Office
Public Works
Community Development/Public Works/City
Attorney's Office/City Manager's Office