CC 03-03-2025 Item No. 1 FY 2025-27 CWP Prioritizatoin and Goal Setting Workshop _Late CommunicationsCC 03-03-2025
#1
Written Communications
Middle Ranking
Sheet from
Workshop 3.3.25
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
13 City Properties / EOC KM
City Properties: Planning for
Optimal Use (Formerly City
Properties 2.0)
Revisit City Hall/Torre Annex Planning RE
Seismic/EOC. Future planning strategies for
Stocklmeir house/garages, Blech House, Blue
Pheasant. Goal of judicial use of city-owned
properties. Investigate potential purchase of CUSD
Finch/Phil property.
Quality of Life Public Works/City
Manager's Office $$Medium Public Works 4
14 Emergency
Preparedness RW
Emergency Operations
Readiness
Review fire, earthquake tornado, active shooter,
Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a
permanent position not consultant running the
program.
Sustainability
and Fiscal
Strategy
City Manager's
Office/SC County
Sheriff's Office
$$Medium City Manager's Office 2
15 Environmental / Trees SM
Urban Forest
Program
Expand tree list review in current CWP to include
specifics to develop an urban forest plan to increase
trees, landscaping and greenery in all parts of the city
Quality of Life Public Works/CDD $$ Medium Public Works 2
16 5G RW 5G Ordinance Update 5G Ordinance Quality of Life Public Works/City
Attorney's Office $Small Public Works 2
18 Unhoused KM
Unhoused Policies (Formerly
Support for the Unhoused 2.0)
Continue this work program item. Determine best
practices for limited budget smaller cities to manage
the unhoused. Review RV practices in surrounding
cities for impacts and potential adoption. Review
transitional housing outcomes in surrounding cities.
Policies to include nimble contingency plans.
Quality of Life CDD/Public
Works/City Attorney's
Office/City Manager's
Office
$Large Community
Development
2
22 Public Engagement JF
Public Engagement Strategy
and Policies in Support of
Planning Initiatives
Consolidate existing CWP (Attachment B Item 10) and
proposed CWP public engagement-related items
(Attachment B Items 4 and 5) to establish more
focused policies governing public outreach and
engagement with respect to General Plan
amendments and rezonings with special
consideration to lessons learned from the 6th RHNA
Cycle Housing Element revision.
Public
Engagement
and
Transparency
CDD/City Manager's
Office $$Large Community
Development
2
17 Permitting RW
SFH permitting review process.Improve turnaround times. Set SLA's for staff and
outsourced reviewers, customer service KPI's,
templates to reduce back and forth, internal staff
expertise to reduce consulting expenses. Simplify
permitting for small home upgrades.
Quality of Life CDD/City Attorney's
Office $Medium Community
Development
1
List of Priorities - For Ranking
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
20 Public Engagement SM
Leadership
Academy
Re-establish leadership program in collaboration with
neighboring cities and non-profits - to educate the
public on public policy issues, and encourage new
participation in city's civic life.
Public
Engagement
and
Transparency
City Manager's Office $Small City Manager's Office 1
21 Public Engagement LC
Enhance Notification Methods
for Development Projects and
General Plan Amendments
* Consider a community meeting requirement for any
major project application, especially those requiring a
general plan amendment, as some other cities have
adopted.
* Consider increasing notification radius from 300
feet to 500 feet (or even 1000 feet for major
projects) for any project application, especially those
requiring a general plan amendment.
* Consider additional notification requirements for
any project application seeking concessions/waivers
of existing standards, such as parking reduction,
building height, setback, retail space reduction,
and/or impact fees.
For city-wide general plan amendment, such as
multiple sites for the Housing Element, consider
comparable notification methods as single sites,
rather than only through the newspaper, which has
been insufficient.
Public
Engagement
and
Transparency
CDD/City Manager's
Office/City Attorney's
Office
$Medium Community
Development
1
23 Transportation LC
Adopt LOS and improve TDM
Accountability
Adopt LOS (Level of Service), in addition to VMT
(Vehicle Miles Traveled), in any traffic assessment,
since LOS is still a better measure of traffic impact.
Adopt requirements to ensure accountability of TDM
(Traffic Demand Management) system since TDM
often does not mitigate traffic impact as intended.
Transportation CDD/Public
Works/City Attorney's
Office
$$Large Community
Development
1
24 Transportation RW
Major thoroughfare congestion
study and road improvements.
Study De Anza, Stevens Creek, Stelling, Wolfe,
Homestead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on
red near schools during school hours, street paving,
and traffic enforcement of bikers, cars, and
pedestrians.
Quality of Life Public Works $$ Large Public Works 1
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
26 Environmental / Trees JF
Urban Forest 10-Year Plan Develop a plan and implementation strategy to
increase the tree canopy in Cupertino to achieve at
least 30% coverage in every city neighborhood by
2035 using climate-resilient species.
Sustainability
and Fiscal
Strategy
Public Works/CDD $$Medium Public Works 1
27 Impact Fees KM
Impact Fees Evaluate and realign impact fees.Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$$Large Community
Development
1
28 Parks LC
Reduce the Scope of Memorial
Park Plan to under $40M
The Memorial Park Plan like other plans tend to
include too many features in one park, which the city
cannot afford to accommodate. We should reduce
the scope to under $40M to only essential elements
Sustainability
and Fiscal
Strategy
Parks &
Recreation/Public
Works
$$ Medium Parks & Recreation 1
29 Transportation JF Active Transportation Plan Continue the existing CWP item.Transportation Public Works $$ Medium Public Works 1
31 Public Engagement LC
Enhance Art In-Lieu Fee policy
for better engagement
Each development project has to dedicate art in-lieu
fee, but the selection process does not engage the
public to benefit the city as a whole. Explore policies
adopted in other cities for better public engagement.
NOTE: To expand the current work program item "Art
in Public and Private Areas": Revisit Municipal Code
standards for art in public and private development,
including the standards in the Municipal Code and
developing an Art-in-lieu fee policy.
Quality of Life CDD/City Manager's
Office/City Attorney's
Office/Public
Works/Administrative
Services
$Medium Community
Development
1
35 Public Engagement SM
General Plan
Community
Meetings
Consider community meetings for any development
or project that requires a GP amendment.
Public
Engagement
and
Transparency
CDD/City Manager's
Office $Medium Community
Development
1
19 City Work Program KM
Work Program Process Review Work Program History, budget considerations
and timing, key takeaways, best practices, mission
and vision, goal categories, staff suggestions for
process improvement and workload management.
Include CIP projects which are in process and their
costs.
Sustainability
and Fiscal
Strategy
City Manager's
Office/ALL DEPT $Medium City Manager's Office 0
25 Economic
Development JF
Commercial Diversification Plan Develop a plan and implementation strategy to
diversify the range and types of medium-sized
businesses operating in the city.
Quality of Life City Manager's Office $$Medium City Manager's Office 0
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
30 4th of July JF
Independence Day Celebration
Enhancement
Identify and pursue low-hazard alternatives to the
traditional fireworks presentation if no safe venue for
traditional fireworks in Cupertino can be found.
Quality of Life Parks & Recreation $$Large Parks & Recreation 0
32 Public Engagement LC
Transparency for Commisison
Meetings
Restore Hybrid Commission Meetings with both
virtual and in-person public comments - with minimal
staff support.
Include presentations, design docs in the agenda
packet so that attendees who missed the meeting
have access to them, such as the design docs for bike
path projects.
Public
Engagement
and
Transparency
I&T/ALL DEPTS $Large Innovation &
Technology
0
33 Senior Services SM
Ad Hoc Senior
Commission
Establish an ad-hoc senior commission/
committee/working group to create channels of
communication between the senior population,
senior center, senior living facilities - and address
concerns re: housing, transportation, medical
facilities.
Quality of Life Parks &
Recreation/City
Manager's Office/City
Attorney's Office
$Large Parks & Recreation 0
34 Transportation KM
Night time safety awareness Coordinate public education and potential (private
and/or public) grants for night time safety for
bikes/peds/pets (Fall Bike Fest, SR2S, festivals)
Quality of Life Public Works/SC
County Sheriff's Office $ Medium Public Works 0
CC 03-03-2025
#1
Written Communications
Final Ranking
Sheet from
Workshop 3.3.25
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
1 Economic
Development RW
Economic Development Restore economic development committee, explore
grant writer position, attract startups and companies
in the tech ecosystem.
Sustainability
and Fiscal
Strategy
City Attorney's
Office/City Manager's
Office
$$Small City Attorney's Office 27
2 Economic
Development SM
Business
Revitalization
Explore options to support small businesses, fill
empty storefronts, and encourage entry of new
forms of retail to promote revitalization
Sustainability
and Fiscal
Strategy
City Manager's Office $$Medium City Manager's Office 27
3 Permitting JF
Permit Streamlining and
Simplification for Small Home
Upgrades
Develop a suite of improvements to (1) improve
access to, and (2) speed the processing of permits for
small home upgrades so as to enhance compliance
and improve overall efficiency.
Quality of Life CDD $Medium Community
Development
27
4 Financial Policies LC
Financial, Investment, and
Cashflow Policy Review (TBD
item)
Review and assess the City’s investment policy and
best practices with an analysis of quarterly treasurers
report.
Establish a cashflow management policy with the goal
to reduce the total percentage in cash from 20% to
2% and to reduce the total percentage in cash and
cash-equivalent to at most 10%, on par with other
cities.
Sustainability
and Fiscal
Strategy
Administrative
Services $$ Medium Administrative
Services
24
5 Heart of the City JR
Heart of the City Specific Plan
Update
Revise the Heart of the City Specific Plan and relevant
neighboring planning areas to focus residential
growth on major corridors to better support
commercial activity, and an increased tax base as well
as the creation of "third spaces" for community
building, while bringing homes, amenities, and jobs
closer together to reduce vehicle miles traveled and
improve the atractiveness of active transportation
options.
Quality of Life CDD $$$Large Community
Development
24
6 Impact Fees SM
Update City's
Impact fees
Update governing policies and guidelines for all
impact fees
Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$$Large Community
Development
21
List of Priorities - For Ranking
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
7 Impact Fees LC
Defensible Impact Fee Nexus
Study for Traffic Impact Fee,
Retail Impact Fee, BMR Impact
Fee
With almost every infill project approval and revision,
we are losing almost all retail with almost zero
parking. New units tend to provide more town
homes, rather than much needed smaller starter
units or senior flats. With potential challenges to
waive impact fees and design standards, a defensible
Nexus study is necessary to protect the city in order
to collect impact fees since California Constitution
does not allow unfunded mandates levied on cities.
Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$Large Community
Development
21
8 Environmental /
Sustainability KM
Water Conservation Policies
(replaces city water
conservation/ turf conversion)
Reduce irrigation while increasing pollinator
supporting vegetation (turf conversion). Optimize
irrigation systems including CUSD use agreement
sites.
Sustainability
and Fiscal
Strategy
Public Works $$Medium Public Works 18
9 Economic
Development JF
Small Business Revitalization
Plan
Develop a plan and implementation strategy to
support (1) new small business establishment; (2)
preservation of existing small businesses in order to
improve placemaking in the city and the city's
revenue stream.
Quality of Life City Manager's Office $$Medium City Manager's Office 17
10 Parks SM
Blackberry Farms Pool and
Picnic Area - CEQA Review
Eliminate the 100 day restricted operation of BB
Farms picnic area facilities and swimming pool - and
open all year. Current restrictions deprive city of fee
revenues, and deprive public access to public
facilities.
Quality of Life Parks &
Recreation/City
Attorney's
Office/Public
Works/CDD
$$$Large Parks & Recreation 17
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
11 Senior Services LC
Enhance Senior Services Due to the high cost of senior centers, many seniors
have to "age in place", but do still need services
typically provided in senior centers, in addition to
common home maintenance.-
- Utilizing the survey results conducted in 2022 and
2023 to meet the needs of Cupertino seniors
- Consider consultant services similar to Palo Alto or
Saratoga Senior Center to enhance services, while
reducing cost to the city.
NOTE: Cupertino Age-Friendly could make a
presentation on the result of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community
Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap analysis and
feasibility analysis
Quality of Life Parks & Recreation $$Large Parks & Recreation 17
12 Economic
Development RW
Small Business Revitalization
Ordinance
Streamline permitting process, explore more themed
events like restaurant week and bobatino, attract
more festivals, create a small business council,
provide regulatory support.
Sustainability
and Fiscal
Strategy
CDD/City Manager's
Office/Parks &
Recreation
$$Large Community
Development
15
13 City Properties / EOC KM
City Properties: Planning for
Optimal Use (Formerly City
Properties 2.0)
Revisit City Hall/Torre Annex Planning RE
Seismic/EOC. Future planning strategies for
Stocklmeir house/garages, Blech House, Blue
Quality of Life Public Works/City
Manager's Office $$Medium Public Works 14
14 Emergency
Preparedness RW
Emergency Operations
Readiness
Review fire, earthquake tornado, active shooter,
Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a
Sustainability
and Fiscal
Strategy
City Manager's
Office/SC County
Sheriff's Office
$$Medium City Manager's Office 14
15 Environmental / Trees SM
Urban Forest
Program
Expand tree list review in current CWP to include
specifics to develop an urban forest plan to increase
trees, landscaping and greenery in all parts of the city
Quality of Life Public Works/CDD $$ Medium Public Works 14
16 5G RW
5G Ordinance Update 5G Ordinance Quality of Life Public Works/City
Attorney's Office $Small Public Works 12
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
17 Permitting RW
SFH permitting review process.Improve turnaround times. Set SLA's for staff and
outsourced reviewers, customer service KPI's,
templates to reduce back and forth, internal staff
expertise to reduce consulting expenses. Simplify
permitting for small home upgrades.
Quality of Life CDD/City Attorney's
Office $Medium Community
Development
12
18 Unhoused KM
Unhoused Policies (Formerly
Support for the Unhoused 2.0)
Continue this work program item. Determine best
practices for limited budget smaller cities to manage
the unhoused. Review RV practices in surrounding
cities for impacts and potential adoption. Review
Quality of Life CDD/Public
Works/City Attorney's
Office/City Manager's
Office
$Large Community
Development
12
19 City Work Program KM
Work Program Process Review Work Program History, budget considerations
and timing, key takeaways, best practices, mission
and vision, goal categories, staff suggestions for
process improvement and workload management.
Sustainability
and Fiscal
Strategy
City Manager's
Office/ALL DEPT $Medium City Manager's Office 11
20 Public Engagement SM
Leadership
Academy
Re-establish leadership program in collaboration with
neighboring cities and non-profits - to educate the
public on public policy issues, and encourage new
participation in city's civic life.
Public
Engagement
and
Transparency
City Manager's Office $Small City Manager's Office 11
21 Public Engagement LC
Enhance Notification Methods
for Development Projects and
General Plan Amendments
* Consider a community meeting requirement for any
major project application, especially those requiring a
general plan amendment, as some other cities have
adopted.
* Consider increasing notification radius from 300
feet to 500 feet (or even 1000 feet for major
projects) for any project application, especially those
requiring a general plan amendment.
* C id ddi i l ifi i i f
Public
Engagement
and
Transparency
CDD/City Manager's
Office/City Attorney's
Office
$Medium Community
Development
11
22 Public Engagement JF
Public Engagement Strategy
and Policies in Support of
Planning Initiatives
Consolidate existing CWP (Attachment B Item 10) and
proposed CWP public engagement-related items
(Attachment B Items 4 and 5) to establish more
focused policies governing public outreach and
engagement with respect to General Plan
amendments and rezonings with special
consideration to lessons learned from the 6th RHNA
Cycle Housing Element revision.
Public
Engagement
and
Transparency
CDD/City Manager's
Office $$Large Community
Development
11
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
23 Transportation LC
Adopt LOS and improve TDM
Accountability
Adopt LOS (Level of Service), in addition to VMT
(Vehicle Miles Traveled), in any traffic assessment,
since LOS is still a better measure of traffic impact.
Transportation CDD/Public
Works/City Attorney's
Office
$$Large Community
Development
11
24 Transportation RW
Major thoroughfare congestion
study and road improvements.
Study De Anza, Stevens Creek, Stelling, Wolfe,
Homestead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on
Quality of Life Public Works $$ Large Public Works 11
25 Economic
Development JF
Commercial Diversification Plan Develop a plan and implementation strategy to
diversify the range and types of medium-sized
businesses operating in the city.
Quality of Life City Manager's Office $$Medium City Manager's Office 10
26 Environmental / Trees JF
Urban Forest 10-Year Plan Develop a plan and implementation strategy to
increase the tree canopy in Cupertino to achieve at
least 30% coverage in every city neighborhood by
2035 using climate-resilient species.
Sustainability
and Fiscal
Strategy
Public Works/CDD $$Medium Public Works 10
27 Impact Fees KM
Impact Fees Evaluate and realign impact fees.Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$$Large Community
Development
10
28 Parks LC
Reduce the Scope of Memorial
Park Plan to under $40M
The Memorial Park Plan like other plans tend to
include too many features in one park, which the city
cannot afford to accommodate. We should reduce
Sustainability
and Fiscal
Strategy
Parks &
Recreation/Public
Works
$$ Medium Parks & Recreation 10
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
29 Transportation JF
Active Transportation Plan Continue the existing CWP item.Transportation Public Works $$ Medium Public Works 10
30 4th of July JF
Independence Day Celebration
Enhancement
Identify and pursue low-hazard alternatives to the
traditional fireworks presentation if no safe venue for
traditional fireworks in Cupertino can be found.
Quality of Life Parks & Recreation $$Large Parks & Recreation 9
31 Public Engagement LC
Enhance Art In-Lieu Fee policy
for better engagement
Each development project has to dedicate art in-lieu
fee, but the selection process does not engage the
public to benefit the city as a whole. Explore policies
adopted in other cities for better public engagement.
NOTE: To expand the current work program item "Art
Quality of Life CDD/City Manager's
Office/City Attorney's
Office/Public
Works/Administrative
Services
$Medium Community
Development
9
32 Public Engagement LC
Transparency for Commisison
Meetings
Restore Hybrid Commission Meetings with both
virtual and in-person public comments - with minimal
staff support.
Include presentations, design docs in the agenda
Public
Engagement
and
Transparency
I&T/ALL DEPTS $Large Innovation &
Technology
8
33 Senior Services SM
Ad Hoc Senior
Commission
Establish an ad-hoc senior commission/
committee/working group to create channels of
communication between the senior population,
senior center, senior living facilities - and address
Quality of Life Parks &
Recreation/City
Manager's Office/City
Attorney's Office
$Large Parks & Recreation 8
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
34 Transportation KM
Night time safety awareness Coordinate public education and potential (private
and/or public) grants for night time safety for
bikes/peds/pets (Fall Bike Fest, SR2S, festivals)
Quality of Life Public Works/SC
County Sheriff's Office $ Medium Public Works 8
35 Public Engagement SM
General Plan
Community
Meetings
Consider community meetings for any development
or project that requires a GP amendment.
Public
Engagement
and
Transparency
CDD/City Manager's
Office $Medium Community
Development
7
36 Transportation KM
SV Hopper Feasibility Determine a future funding source for this grant-
funded program. Provide two ridership and financial
updates per year. (reworded, but the same)
Transportation Public Works $Small Public Works 6
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
37 Environmental / Trees KM
Tree Planting (replaces Tee List
2.0)
Increase tree canopy on city-owned properties with
climate appropriate, preferably suitably CA native
trees with volunteer tree-planting opportunities as
feasible.
Sustainability
and Fiscal
Strategy
Public Works $$$Large Public Works 5
38 Environmental /
Sustainability KM
Environmental hazards Add Geotracker and DTSC sites to the GIS mapping
layers in the city to improve public awareness.
Public
Engagement
and
Transparency
I&T/CDD $Small Innovation &
Technology
5
39 Emergency
Preparedness RW
Public Safety - Block Leader and
Neighborhood Watch
Strengthen Block Leader/Neighborhood Watch
programs to ensure the leaders are active and expand
the coverage of active neighborhoods.
Quality of Life City Manager's Office $Small City Manager's Office 4
40 Transportation JF Bicycle Facilities Continue the existing CWP item.Transportation Public Works/Parks &
Recreation $ Medium Public Works 4
41 Transportation KM
Bus Stop Inventory Inventory city bus stops and coordinate with VTA for
improvements to seating, shading, and security
(reworded, but the same)
Transportation Public Works $Small Public Works 4
42 Quarry SM
Lehigh Quarry Continue to monitor quarry activities and present bi-
annual updates to Council. Continued collaboration
with County and neighboring cities is recommended.
Public
Engagement
and
Transparency
CDD/City Manager's
Office/City Attorney's
Office
$$Medium Community
Development
2
43 Emergency
Preparedness RW
License Plate Readers Deploy city-owned license plate readers and
implement policies to allow neighborhood-owned
ones.
Quality of Life City Manager's Office $$Small City Manager's Office 1
44 Parks RW
Memorial Park Renovation Reduce plan or place in phases, consider revenue
models such as concessions and services in the mix
for the park.
Quality of Life Parks &
Recreation/Public
Works
$$Medium Parks & Recreation 1
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
45 Economic
Development LC
Strategies to Enhance Sales Tax
Revenue
Develop strategies to improve sales tax revenue,
including, but not limited to:
- With each infill redevelopment, provide
transparency on the retail space and loss in retail
categories and sales tax revenue
- Find out what businesses generate B2B taxes in
Cupertino and in other cities
- Attract businesses that generate sales taxes to
Cupertino
- Explore potential incentives to attract them to
Cupertino, such as tax breaks or fee waivers
Sustainability
and Fiscal
Strategy
City Manager's
Office/CDD/Administr
ative Services/City
Attorney's Office
$$Large City Manager's Office 0
46 Emergency
Preparedness SM
City Hall Seismic
Safety Issues
Determine cost and feasiblility options to deal with
City Hall seismic safety: pros and cons of retrofit,
remodel, lease temporary facility, purchase a new
building. Include plans for Stocklmeir and Torre.
Sustainability
and Fiscal
Strategy
Public Works/City
Manager's Office $$ Medium Public Works 0
47 Emergency
Preparedness RW
City Hall Retrofit and EOC
Readiness Plan
Implement the previously approved 2022 Council
plan with EOC migration.
Sustainability
and Fiscal
Strategy
Public Works/City
Manager's Office $ Small Public Works 0
48 Permitting SM
Expedite and/or
streamline building
permit and inspection
permit processes
Remove gridlock in construction, repairs and
remodeling by streamlining permitting process.
When processes get cumbersome, they get
circumvented. Delays impact property tax and
permitting fees revenues
Sustainability
and Fiscal
Strategy
CDD $$Large Community
Development
0
49 Taxes / Revenue LC
Tax Measures on the 2026
Ballot
- Real Estate Transfer Tax (similar to Mountain View,
San Jose and other cities) for large transactions - to
capture profits made as a result of upzoning
- Head tax (similar to Mountain View and other cities)
for large employers or renegotiate tax sharing
agreements
- Sales tax (to be collected only if the county takes
away the remaining 0.25%)
Sustainability
and Fiscal
Strategy
City Attorney's
Office/Administrative
Services/City
Manager's Office
$$$Large City Attorney's Office 0
From:S B
To:City Council; Pamela Wu; Chad Mosley; David Stillman; Rachelle Sander; Kristina Alfaro; Benjamin Fu
Cc:City Clerk
Subject:CWP and the residents priorities
Date:Monday, March 3, 2025 5:12:56 PM
CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Please include this as part of written communications for the Meeting on March 4th 2025.
Also Im writing this email o behalf of myself as a concerned resident of the city.
To the mayor and City Council members,
I’m writing to urge the Council to reconsider any proposal to raise taxes on residents or hotels.
Our issue is not a lack of funds, but rather the need for more efficient, rather than wasteful
spending. Please do not approve any CWP item that proposes introducing new taxes. It is also
crucial that the Council prioritize the needs of current residents when considering CWP items,
especially given that only a small percentage of staff time is allocated to CWP tasks. We
should focus on issues that truly matter to the city residents, are fiscally responsible and ensure
Cupertino remains competitive and resilient in the face of future challenges.
By concentrating on the priorities below, we can ensure a more sustainable and equitable
future for Cupertino.
Development in Cupertino: Priorities and Concerns for the Community
Study on impact Fees: The lack of impact fees can have significant negative consequences for
a city. When developers are not required to contribute financially to the infrastructure and
services they affect, the burden falls on existing residents. Without these fees, the city
struggles to address the increased demand on public services, such as schools, roads, water
systems, and emergency services. This can lead to overcrowded schools, traffic congestion,
deteriorating infrastructure, and higher maintenance costs. In the long run, the absence of
impact fees may force the city to divert funds from other essential services or raise taxes on
residents to cover the costs, placing an unfair burden on the community. Proper impact fees
ensure that developers contribute fairly to the infrastructure their projects rely on, helping to
maintain the quality of life for current residents and supporting sustainable growth. It is crucial
that an Impact fees study be completed promptly to prevent developers from bypassing fees,
as was the case with The Rise. Without a thorough fee study, we risk being forced to waive
fees in the future, which would ultimately incur unnecessary costs for the city.
Streamline the process for residents: I urge the city to streamline the process and simplify the
permit requirements for single-family homes, whether it's a simple remodel or a complete
rebuild. It is crucial that homeowners, - current residents, are not burdened by lengthy delays
or complicated procedures. Developers should not be prioritized over residents who are
seeking to improve or maintain their homes. A more efficient permitting process will ensure
that current residents are supported while maintaining the quality of life in our community.
Revisit heart of City plans: The Heart of the City plans are removing much-needed retail
spaces and replacing them with 3-4 story developments that not only detract from the city’s
aesthetic but also fail to deliver the affordable housing that developers claim to be addressing.
We need to revisit these plans and ensure that we consider the pipeline projects already in
place to meet our HCD requirements, which were set at just 4,588 units.
Urban Forest Plan: With all the development happening within the city, we are cutting down
trees and negatively impacting the environment. It’s essential that we prioritize maintaining an
urban forest within Cupertino, including in Memorial Park, where the current $80M plan
proposes further tree removal.
Cost-Saving Initiatives for Cupertino: Prioritizing Efficiency and Sustainability:
2022 City Hall improvements: Regarding City Hall, we don’t need a new project. Let’s retrofit
the current building based on the plan created in 2022, as it was an optimal solution in terms
of safety and cost.
Revisit Memorial Park PlanThe proposed $80M plan for Memorial Park is excessive and
represents a significant waste of taxpayer money. It is unclear where the funding for this
multi-year project will come from, and the lack of transparency raises concerns about its
financial feasibility. Given the uncertainty surrounding the funding sources and the high cost,
this plan needs to be revisited and carefully reconsidered before proceeding.
Do Not Extend Blackberry Farm Access Year-Round – Blackberry Farm is a valuable
resource for residents, that is currently only open 100 days a year for a reason. This limitation
was based on the understanding that the pool remains unused during the winter months, and
keeping it open year-round would incur additional costs for the city. Rather than reopening
this pool year-round, we should explore the possibility of utilizing the De Anza pool. What
would it take to ensure that Cupertino residents have year-round access to this facility?
Enhancing Traffic and Public Safety in Cupertino: Priorities for a Safer Community
Public Safety: We need more patrols throughout Cupertino, and it's crucial to install license
plate readers as soon as possible. Additionally, we should implement red light cameras. Once
these measures are in place, we can consider allocating more funds for neighborhood watches
and block leaders in the next cycle.
Traffic Improvements: While biking and walking are important modes of transportation, they
should not be the sole solutions for ensuring safe routes to school and promoting
sustainability. We need a more balanced approach that includes improving traffic
infrastructure, such as better traffic signals, fewer right-turn restrictions, and a review of recent
intersection changes. Given the fire safety concerns highlighted in the Mercury News’
regional fire map, it is crucial that we prioritize fire safety over the construction of bike lanes,
which are largely unused for most of the day. Bike lanes should not be the priority when they
primarily serve enthusiasts who may only use them once or twice a day. Instead, we should
explore more comprehensive and practical solutions for traffic and public safety. For example,
the cement blocks on McClellan Avenue pose a significant issue in the event of an emergency,
particularly during wildfire evacuations. The current one-lane setup severely limits the ability
to evacuate the west side of Cupertino efficiently. By removing the cement blocks, McClellan
could be expanded to two eastbound lanes, allowing emergency vehicles to travel westbound.
The road is wide enough to accommodate three lanes, improving emergency access and
evacuation routes. Additionally, implementing school buses for city schools would reduce
traffic congestion, or during school traffic hours, we could consider making certain streets
one-way to improve traffic flow. We need to think more creatively about safe routes to
schools, moving beyond reliance on cement blocks or bollards around town which are quite
expensive and haven’t proved to be any safer.. Increased patrolling during school hours would
also help ensure safer, more disciplined traffic. By focusing on these broader strategies, we
can better address both public and traffic safety needs while ensuring sustainable solutions for
our community.
Establishing an Economic Development Committee: Shaping Cupertino's Future
Establishing an Economic Development Committee in Cupertino is essential to fostering the
city's long-term growth and sustainability. This committee would bring together diverse
perspectives from local businesses, residents, and city officials to identify opportunities for
economic growth, improve the business climate, and address challenges such as job creation,
housing affordability, and sustainable development. By having a dedicated group focused on
strategic economic planning, the city can ensure that development projects align with the
needs of the community, support small businesses, and attract investment that enhances
Cupertino’s financial health and quality of life. Moreover, an Economic Development
Committee can help the city navigate the complexities of a rapidly changing economy and
ensure that Cupertino remains competitive and resilient in the face of future challenges.
Regards
Sashi