CC 03-03-2025 Item No. 1. Final Ranking Sheet from Workshop 3.3.25#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
1 Economic
Development RW
Economic Development Restore economic development committee, explore
grant writer position, attract startups and companies
in the tech ecosystem.
Sustainability
and Fiscal
Strategy
City Attorney's
Office/City Manager's
Office
$$Small City Attorney's Office 27
2 Economic
Development SM
Business
Revitalization
Explore options to support small businesses, fill
empty storefronts, and encourage entry of new
forms of retail to promote revitalization
Sustainability
and Fiscal
Strategy
City Manager's Office $$Medium City Manager's Office 27
3 Permitting JF
Permit Streamlining and
Simplification for Small Home
Upgrades
Develop a suite of improvements to (1) improve
access to, and (2) speed the processing of permits for
small home upgrades so as to enhance compliance
and improve overall efficiency.
Quality of Life CDD $Medium Community
Development
27
4 Financial Policies LC
Financial, Investment, and
Cashflow Policy Review (TBD
item)
Review and assess the City’s investment policy and
best practices with an analysis of quarterly treasurers
report.
Establish a cashflow management policy with the goal
to reduce the total percentage in cash from 20% to
2% and to reduce the total percentage in cash and
cash-equivalent to at most 10%, on par with other
cities.
Sustainability
and Fiscal
Strategy
Administrative
Services $$ Medium Administrative
Services
24
5 Heart of the City JR
Heart of the City Specific Plan
Update
Revise the Heart of the City Specific Plan and relevant
neighboring planning areas to focus residential
growth on major corridors to better support
commercial activity, and an increased tax base as well
as the creation of "third spaces" for community
building, while bringing homes, amenities, and jobs
closer together to reduce vehicle miles traveled and
improve the atractiveness of active transportation
options.
Quality of Life CDD $$$Large Community
Development
24
6 Impact Fees SM
Update City's
Impact fees
Update governing policies and guidelines for all
impact fees
Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$$Large Community
Development
21
List of Priorities - For Ranking
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
7 Impact Fees LC
Defensible Impact Fee Nexus
Study for Traffic Impact Fee,
Retail Impact Fee, BMR Impact
Fee
With almost every infill project approval and revision,
we are losing almost all retail with almost zero
parking. New units tend to provide more town
homes, rather than much needed smaller starter
units or senior flats. With potential challenges to
waive impact fees and design standards, a defensible
Nexus study is necessary to protect the city in order
to collect impact fees since California Constitution
does not allow unfunded mandates levied on cities.
Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$Large Community
Development
21
8 Environmental /
Sustainability KM
Water Conservation Policies
(replaces city water
conservation/ turf conversion)
Reduce irrigation while increasing pollinator
supporting vegetation (turf conversion). Optimize
irrigation systems including CUSD use agreement
sites.
Sustainability
and Fiscal
Strategy
Public Works $$Medium Public Works 18
9 Economic
Development JF
Small Business Revitalization
Plan
Develop a plan and implementation strategy to
support (1) new small business establishment; (2)
preservation of existing small businesses in order to
improve placemaking in the city and the city's
revenue stream.
Quality of Life City Manager's Office $$Medium City Manager's Office 17
10 Parks SM
Blackberry Farms Pool and
Picnic Area - CEQA Review
Eliminate the 100 day restricted operation of BB
Farms picnic area facilities and swimming pool - and
open all year. Current restrictions deprive city of fee
revenues, and deprive public access to public
facilities.
Quality of Life Parks &
Recreation/City
Attorney's
Office/Public
Works/CDD
$$$Large Parks & Recreation 17
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
11 Senior Services LC
Enhance Senior Services Due to the high cost of senior centers, many seniors
have to "age in place", but do still need services
typically provided in senior centers, in addition to
common home maintenance.-
- Utilizing the survey results conducted in 2022 and
2023 to meet the needs of Cupertino seniors
- Consider consultant services similar to Palo Alto or
Saratoga Senior Center to enhance services, while
reducing cost to the city.
NOTE: Cupertino Age-Friendly could make a
presentation on the result of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community
Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap analysis and
feasibility analysis
Quality of Life Parks & Recreation $$Large Parks & Recreation 17
12 Economic
Development RW
Small Business Revitalization
Ordinance
Streamline permitting process, explore more themed
events like restaurant week and bobatino, attract
more festivals, create a small business council,
provide regulatory support.
Sustainability
and Fiscal
Strategy
CDD/City Manager's
Office/Parks &
Recreation
$$Large Community
Development
15
13 City Properties / EOC KM
City Properties: Planning for
Optimal Use (Formerly City
Properties 2.0)
Revisit City Hall/Torre Annex Planning RE
Seismic/EOC. Future planning strategies for
Stocklmeir house/garages, Blech House, Blue
Quality of Life Public Works/City
Manager's Office $$Medium Public Works 14
14 Emergency
Preparedness RW
Emergency Operations
Readiness
Review fire, earthquake tornado, active shooter,
Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a
Sustainability
and Fiscal
Strategy
City Manager's
Office/SC County
Sheriff's Office
$$Medium City Manager's Office 14
15 Environmental / Trees SM
Urban Forest
Program
Expand tree list review in current CWP to include
specifics to develop an urban forest plan to increase
trees, landscaping and greenery in all parts of the city
Quality of Life Public Works/CDD $$ Medium Public Works 14
16 5G RW
5G Ordinance Update 5G Ordinance Quality of Life Public Works/City
Attorney's Office $Small Public Works 12
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
17 Permitting RW
SFH permitting review process.Improve turnaround times. Set SLA's for staff and
outsourced reviewers, customer service KPI's,
templates to reduce back and forth, internal staff
expertise to reduce consulting expenses. Simplify
permitting for small home upgrades.
Quality of Life CDD/City Attorney's
Office $Medium Community
Development
12
18 Unhoused KM
Unhoused Policies (Formerly
Support for the Unhoused 2.0)
Continue this work program item. Determine best
practices for limited budget smaller cities to manage
the unhoused. Review RV practices in surrounding
cities for impacts and potential adoption. Review
Quality of Life CDD/Public
Works/City Attorney's
Office/City Manager's
Office
$Large Community
Development
12
19 City Work Program KM
Work Program Process Review Work Program History, budget considerations
and timing, key takeaways, best practices, mission
and vision, goal categories, staff suggestions for
process improvement and workload management.
Sustainability
and Fiscal
Strategy
City Manager's
Office/ALL DEPT $Medium City Manager's Office 11
20 Public Engagement SM
Leadership
Academy
Re-establish leadership program in collaboration with
neighboring cities and non-profits - to educate the
public on public policy issues, and encourage new
participation in city's civic life.
Public
Engagement
and
Transparency
City Manager's Office $Small City Manager's Office 11
21 Public Engagement LC
Enhance Notification Methods
for Development Projects and
General Plan Amendments
* Consider a community meeting requirement for any
major project application, especially those requiring a
general plan amendment, as some other cities have
adopted.
* Consider increasing notification radius from 300
feet to 500 feet (or even 1000 feet for major
projects) for any project application, especially those
requiring a general plan amendment.
* C id ddi i l ifi i i f
Public
Engagement
and
Transparency
CDD/City Manager's
Office/City Attorney's
Office
$Medium Community
Development
11
22 Public Engagement JF
Public Engagement Strategy
and Policies in Support of
Planning Initiatives
Consolidate existing CWP (Attachment B Item 10) and
proposed CWP public engagement-related items
(Attachment B Items 4 and 5) to establish more
focused policies governing public outreach and
engagement with respect to General Plan
amendments and rezonings with special
consideration to lessons learned from the 6th RHNA
Cycle Housing Element revision.
Public
Engagement
and
Transparency
CDD/City Manager's
Office $$Large Community
Development
11
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
23 Transportation LC
Adopt LOS and improve TDM
Accountability
Adopt LOS (Level of Service), in addition to VMT
(Vehicle Miles Traveled), in any traffic assessment,
since LOS is still a better measure of traffic impact.
Transportation CDD/Public
Works/City Attorney's
Office
$$Large Community
Development
11
24 Transportation RW
Major thoroughfare congestion
study and road improvements.
Study De Anza, Stevens Creek, Stelling, Wolfe,
Homestead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on
Quality of Life Public Works $$ Large Public Works 11
25 Economic
Development JF
Commercial Diversification Plan Develop a plan and implementation strategy to
diversify the range and types of medium-sized
businesses operating in the city.
Quality of Life City Manager's Office $$Medium City Manager's Office 10
26 Environmental / Trees JF
Urban Forest 10-Year Plan Develop a plan and implementation strategy to
increase the tree canopy in Cupertino to achieve at
least 30% coverage in every city neighborhood by
2035 using climate-resilient species.
Sustainability
and Fiscal
Strategy
Public Works/CDD $$Medium Public Works 10
27 Impact Fees KM
Impact Fees Evaluate and realign impact fees.Sustainability
and Fiscal
Strategy
CDD/City Attorney's
Office/Public Works $$$Large Community
Development
10
28 Parks LC
Reduce the Scope of Memorial
Park Plan to under $40M
The Memorial Park Plan like other plans tend to
include too many features in one park, which the city
cannot afford to accommodate. We should reduce
Sustainability
and Fiscal
Strategy
Parks &
Recreation/Public
Works
$$ Medium Parks & Recreation 10
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
29 Transportation JF
Active Transportation Plan Continue the existing CWP item.Transportation Public Works $$ Medium Public Works 10
30 4th of July JF
Independence Day Celebration
Enhancement
Identify and pursue low-hazard alternatives to the
traditional fireworks presentation if no safe venue for
traditional fireworks in Cupertino can be found.
Quality of Life Parks & Recreation $$Large Parks & Recreation 9
31 Public Engagement LC
Enhance Art In-Lieu Fee policy
for better engagement
Each development project has to dedicate art in-lieu
fee, but the selection process does not engage the
public to benefit the city as a whole. Explore policies
adopted in other cities for better public engagement.
NOTE: To expand the current work program item "Art
Quality of Life CDD/City Manager's
Office/City Attorney's
Office/Public
Works/Administrative
Services
$Medium Community
Development
9
32 Public Engagement LC
Transparency for Commisison
Meetings
Restore Hybrid Commission Meetings with both
virtual and in-person public comments - with minimal
staff support.
Include presentations, design docs in the agenda
Public
Engagement
and
Transparency
I&T/ALL DEPTS $Large Innovation &
Technology
8
33 Senior Services SM
Ad Hoc Senior
Commission
Establish an ad-hoc senior commission/
committee/working group to create channels of
communication between the senior population,
senior center, senior living facilities - and address
Quality of Life Parks &
Recreation/City
Manager's Office/City
Attorney's Office
$Large Parks & Recreation 8
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
34 Transportation KM
Night time safety awareness Coordinate public education and potential (private
and/or public) grants for night time safety for
bikes/peds/pets (Fall Bike Fest, SR2S, festivals)
Quality of Life Public Works/SC
County Sheriff's Office $ Medium Public Works 8
35 Public Engagement SM
General Plan
Community
Meetings
Consider community meetings for any development
or project that requires a GP amendment.
Public
Engagement
and
Transparency
CDD/City Manager's
Office $Medium Community
Development
7
36 Transportation KM
SV Hopper Feasibility Determine a future funding source for this grant-
funded program. Provide two ridership and financial
updates per year. (reworded, but the same)
Transportation Public Works $Small Public Works 6
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
37 Environmental / Trees KM
Tree Planting (replaces Tee List
2.0)
Increase tree canopy on city-owned properties with
climate appropriate, preferably suitably CA native
trees with volunteer tree-planting opportunities as
feasible.
Sustainability
and Fiscal
Strategy
Public Works $$$Large Public Works 5
38 Environmental /
Sustainability KM
Environmental hazards Add Geotracker and DTSC sites to the GIS mapping
layers in the city to improve public awareness.
Public
Engagement
and
Transparency
I&T/CDD $Small Innovation &
Technology
5
39 Emergency
Preparedness RW
Public Safety - Block Leader and
Neighborhood Watch
Strengthen Block Leader/Neighborhood Watch
programs to ensure the leaders are active and expand
the coverage of active neighborhoods.
Quality of Life City Manager's Office $Small City Manager's Office 4
40 Transportation JF Bicycle Facilities Continue the existing CWP item.Transportation Public Works/Parks &
Recreation $ Medium Public Works 4
41 Transportation KM
Bus Stop Inventory Inventory city bus stops and coordinate with VTA for
improvements to seating, shading, and security
(reworded, but the same)
Transportation Public Works $Small Public Works 4
42 Quarry SM
Lehigh Quarry Continue to monitor quarry activities and present bi-
annual updates to Council. Continued collaboration
with County and neighboring cities is recommended.
Public
Engagement
and
Transparency
CDD/City Manager's
Office/City Attorney's
Office
$$Medium Community
Development
2
43 Emergency
Preparedness RW
License Plate Readers Deploy city-owned license plate readers and
implement policies to allow neighborhood-owned
ones.
Quality of Life City Manager's Office $$Small City Manager's Office 1
44 Parks RW
Memorial Park Renovation Reduce plan or place in phases, consider revenue
models such as concessions and services in the mix
for the park.
Quality of Life Parks &
Recreation/Public
Works
$$Medium Parks & Recreation 1
#Topic Proposed By Council
Member
Councilmember Submitted
Title Councilmember Proposed Project Description Council Goal Lead Department Est budget Est staff hours Lead Department(s)Total Ranking
List of Priorities - For Ranking
45 Economic
Development LC
Strategies to Enhance Sales Tax
Revenue
Develop strategies to improve sales tax revenue,
including, but not limited to:
- With each infill redevelopment, provide
transparency on the retail space and loss in retail
categories and sales tax revenue
- Find out what businesses generate B2B taxes in
Cupertino and in other cities
- Attract businesses that generate sales taxes to
Cupertino
- Explore potential incentives to attract them to
Cupertino, such as tax breaks or fee waivers
Sustainability
and Fiscal
Strategy
City Manager's
Office/CDD/Administr
ative Services/City
Attorney's Office
$$Large City Manager's Office 0
46 Emergency
Preparedness SM
City Hall Seismic
Safety Issues
Determine cost and feasiblility options to deal with
City Hall seismic safety: pros and cons of retrofit,
remodel, lease temporary facility, purchase a new
building. Include plans for Stocklmeir and Torre.
Sustainability
and Fiscal
Strategy
Public Works/City
Manager's Office $$ Medium Public Works 0
47 Emergency
Preparedness RW
City Hall Retrofit and EOC
Readiness Plan
Implement the previously approved 2022 Council
plan with EOC migration.
Sustainability
and Fiscal
Strategy
Public Works/City
Manager's Office $ Small Public Works 0
48 Permitting SM
Expedite and/or
streamline building
permit and inspection
permit processes
Remove gridlock in construction, repairs and
remodeling by streamlining permitting process.
When processes get cumbersome, they get
circumvented. Delays impact property tax and
permitting fees revenues
Sustainability
and Fiscal
Strategy
CDD $$Large Community
Development
0
49 Taxes / Revenue LC
Tax Measures on the 2026
Ballot
- Real Estate Transfer Tax (similar to Mountain View,
San Jose and other cities) for large transactions - to
capture profits made as a result of upzoning
- Head tax (similar to Mountain View and other cities)
for large employers or renegotiate tax sharing
agreements
- Sales tax (to be collected only if the county takes
away the remaining 0.25%)
Sustainability
and Fiscal
Strategy
City Attorney's
Office/Administrative
Services/City
Manager's Office
$$$Large City Attorney's Office 0