CC 03-03-2025 Item No. 1. Attachment F - Revised Consolidated List for Ranking#
Proposed
By Council
Member
Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
4th of July
1JFIndependence Day Celebration
Enhancement
Identify and pursue low‐hazard alternatives to the traditional fireworks presentation if no safe venue
for traditional fireworks in Cupertino can be found.
$$Parks and Recreation
5G
2RW5G Ordinance Update 5G Ordinance $Public Works/City Attorney's Office
City Work Program
3KM
Work Program Process Review Work Program History, budget considerations and timing, key takeaways, best practices,
mission and vision, goal categories, staff suggestions for process improvement and workload
management. Include CIP projects which are in process and their costs.
$City Manager's Office/ALL DEPT
Economic Development
4SMBusiness
Revitalization
Explore options to support small businesses, fill empty storefronts, and encourage entry of new
forms of retail to promote revitalization
$$City Manager's Office
5JF
Small Business Revitalization Plan Develop a plan and implementation strategy to support (1) new small business establishment; (2)
preservation of existing small businesses in order to improve placemaking in the city and the city's
revenue stream.
$$City Manager's Office
6JFCommercial Diversification Plan Develop a plan and implementation strategy to diversify the range and types of medium‐sized
businesses operating in the city.
$$City Manager's Office
7LC
Strategies to Enhance Sales Tax
Revenue
Develop strategies to improve sales tax revenue, including, but not limited to:
‐ With each infill redevelopment, provide transparency on the retail space and loss in retail
categories and sales tax revenue
‐ Find out what businesses generate B2B taxes in Cupertino and in other cities
‐ Attract businesses that generate sales taxes to Cupertino
‐ Explore potential incentives to attract them to Cupertino, such as tax breaks or fee waivers
$$City Manager's Office/Community Development
Department/ Administrative Services Department/
City Attorney's Office
8RWEconomic Development Restore economic development committee, explore grant writer position, attract startups and
companies in the tech ecosystem.
$$City Attorney's Office/City Manager's Office
9RW
Small Business Revitalization
Ordinance
Streamline permitting process, explore more themed events like restaurant week and bobatino,
attract more festivals, create a small business council, provide regulatory support.
$$Community Development Departmen/City
Manager's Office/Parks & Recreation
Consolidated Revised Top 10 List ‐ ALL Councilmembers
ATTACHMENT F
1
#
Proposed
By Council
Member
Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
Consolidated Revised Top 10 List ‐ ALL Councilmembers
City Properties/EOC
10 KM
City Properties: Planning for
Optimal Use (Formerly City
Properties 2.0)
Revisit City Hall/Torre Annex Planning RE Seismic/EOC. Future planning strategies for Stocklmeir
house/garages, Blech House, Blue Pheasant. Goal of judicial use of city‐owned properties. Investigate
potential purchase of CUSD Finch/Phil property.
$$Public Works/City Manager's Office
Emergency Preparedness
11 SM
City Hall Seismic
Safety Issues
Determine cost and feasiblility options to deal with City Hall seismic safety: pros and cons of retrofit,
remodel, lease temporary facility, purchase a new building. Include plans for Stocklmeir and Torre.
$$ Public Works/City Manager's Office
12 RW
Emergency Operations Readiness Review fire, earthquake tornado, active shooter, Tsunami, hazardous transport accident policies; and
ensure EOC is active and functioning with a permanent position not consultant running the program.
$$City Manager's Office/Sheriff'S Office
13 RW
City Hall Retrofit and EOC
Readiness Plan
Implement the previously approved 2022 Council plan with EOC migration.$ Public Works/City Manager's Office
14 RW
Public Safety ‐ Block Leader and
Neighborhood Watch
Strengthen Block Leader/Neighborhood Watch programs to ensure the leaders are active and
expand the coverage of active neighborhoods.
$City Manager's Office
15 RW
License Plate Readers Deploy city‐owned license plate readers and implement policies to allow neighborhood‐owned ones. $$City Manager's Office
Environmental/Trees
16 SM
Urban Forest
Program
Expand tree list review in current CWP to include specifics to develop an urban forest plan to
increase trees, landscaping and greenery in all parts of the city
$$ Public Works/Community Development
Department
17 KM
Tree Planting (replaces Tee List
2.0)
Increase tree canopy on city‐owned properties with climate appropriate, preferably suitably CA
native trees with volunteer tree‐planting opportunities as feasible.
$$$Public Works
18 JF
Urban Forest 10‐Year Plan Develop a plan and implementation strategy to increase the tree canopy in Cupertino to achieve at
least 30% coverage in every city neighborhood by 2035 using climate‐resilient species.
$$Public Works/Community Development
Department
Environmental/Sustainability
19 KM
Water Conservation Policies
(replaces city water conservation/
turf conversion)
Reduce irrigation while increasing pollinator supporting vegetation (turf conversion). Optimize
irrigation systems including CUSD use agreement sites.
$$Public Works
20 KM
Environmental hazards Add Geotracker and DTSC sites to the GIS mapping layers in the city to improve public awareness.$Information & Technology/ Community
Development Department
ATTACHMENT F
2
#
Proposed
By Council
Member
Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
Consolidated Revised Top 10 List ‐ ALL Councilmembers
Financial Policies
21 LC
Financial, Investment, and
Cashflow Policy Review (TBD
item)
Review and assess the City’s investment policy and best practices with an analysis of quarterly
treasurers report.
Establish a cashflow management policy with the goal to reduce the total percentage in cash from
20% to 2% and to reduce the total percentage in cash and cash‐equivalent.to at most 10%, on par
with other cities.
$$ Administrative Services Department
Heart of the City
22 JR
Heart of the City Specific Plan
Update
Revise the Heart of the City Specific Plan and relevant neighboring planning areas to focus residential
growth on major corridors to better support commercial activity, and an increased tax base as well
as the creation of "third spaces" for community building, while bringing homes, amenities, and jobs
closer together to reduce vehicle miles traveled and improve the atractiveness of active
transportation options.
$$$Community Development Department
Impact Fees
23 SM
Update City's
Impact fees
Update governing policies and guidelines for all impact fees $$$Community Development Department/City
Attorney's Office/Public Works
24 KM
Impact Fees Evaluate and realign impact fees.$$$Community Development Department/City
Attorney's Office/Public Works
25 LC
Defensible Impact Fee Nexus
Study for Traffic Impact Fee,
Retail Impact Fee, BMR Impact
Fee
With almost every infill project approval and revision, we are losing almost all retail with almost zero
parking. New units tend to provide more town homes, rather than much needed smaller starter
units or senior flats. With potential challenges to waive impact fees and design standards, a
defensible Nexus study is necessary to protect the city in order to collect impact fees since California
Constitution does not allow unfunded mandates levied on cities.
$$Community Development Department/City
Attorney's Office/Public Works
Parks
26 SM
Blackberry Farms Pool and Picnic
Area ‐ CEQA Review
Eliminate the 100 day restricted operation of BB Farms picnic area facilities and swimming pool ‐ and
open all year. Current restrictions deprive city of fee revenues, and deprive public access to public
facilities.
$$$Parks & Recreation/ Public Works/City Attorney's
Office/Community Development Department
27 LC
Reduce the Scope of Memorial
Park Plan to under $40M
The Memorial Park Plan like other plans tend to include too many features in one park, which the
city cannot afford to accommodate. We should reduce the scope to under $40M to only essential
elements
$$ Parks & Recreation/ Public Works
28 RW
Memorial Park Renovation Reduce plan or place in phases, consider revenue models such as concessions and services in the mix
for the park.
$$Parks & Recreation/ Public Works
ATTACHMENT F
3
#
Proposed
By Council
Member
Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
Consolidated Revised Top 10 List ‐ ALL Councilmembers
Permitting
29 JF
Permit Streamlining and
Simplification for Small Home
Upgrades
Develop a suite of improvements to (1) improve access to, and (2) speed the processing of permits
for small home upgrades so as to enhance compliance and improve overall efficiency.
$Community Development Department
30 SM
Expedite and/or
streamline building
permit and inspection
permit processes
Remove gridlock in construction, repairs and remodeling by streamlining permitting process. When
processes get cumbersome, they get circumvented. Delays impact property tax and permitting fees
revenues
$$Community Development Department
31 RW
SFH permitting review process. Improve turnaround times. Set SLA's for staff and outsourced reviewers, customer service KPI's,
templates to reduce back and forth, internal staff expertise to reduce consulting expenses. Simplify
permitting for small home upgrades.
$Community Development Department/ City
Attorney's Office
Public Engagement
32 SM
Leadership
Academy
Re‐establish leadership program in collaboration with neighboring cities and non‐profits ‐ to educate
the public on public policy issues, and encourage new participation in city's civic life.
$City Manager's Office
33 SM
General Plan
Community
Meetings
Consider community meetings for any development or project that requires a GP amendment.$Community Development/City Manager's Office
34 LC
Enhance Notification Methods for
Development Projects and
General Plan Amendments
* Consider a community meeting requirement for any major project application, especially those
requiring a general plan amendment, as some other cities have adopted.
* Consider increasing notification radius from 300 feet to 500 feet (or even 1000 feet for major
projects) for any project application, especially those requiring a general plan amendment.
* Consider additional notification requirements for any project application seeking
concessions/waivers of existing standards, such as parking reduction, building height, setback, retail
space reduction, and/or impact fees.
For city‐wide general plan amendment, such as multiple sites for the Housing Element, consider
comparable notification methods as single sites, rather than only through the newspaper, which has
been insufficient.
$Community Development/City Manager's
Office/City Attorney's Office
ATTACHMENT F
4
#
Proposed
By Council
Member
Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
Consolidated Revised Top 10 List ‐ ALL Councilmembers
Public Engagement
35 LC
Enhance Art In‐Lieu Fee policy for
better engagement
Each development project has to dedicate art in‐lieu fee, but the selection process does not engage
the public to benefit the city as a whole. Explore policies adopted in other cities for better public
engagement.
NOTE: To expand the current work program item "Art in Public and Private Areas": Revisit Municipal
Code standards for art in public and private development, including the standards in the Municipal
Code and developing an Art‐in‐lieu fee policy.
$Community Development/ City Attorney's Office/
City Manager's Office/Pubilc Works/ Adminstrative
Services
36 LC
Transparency for Commisison
Meetings
Restore Hybrid Commission Meetings with both virtual and in‐person public comments ‐ with
minimal staff support.
Include presentations, design docs in the agenda packet so that attendees who missed the meeting
have access to them, such as the design docs for bike path projects.
$Innovation and Technology/City Manager's Office/
City Attorney's Office/City Clerk's Office/All
Departments
37 JF
Public Engagement Strategy and
Policies in Support of Planning
Initiatives
Consolidate existing CWP (Attachment B Item 10) and proposed CWP public engagement‐related
items (Attachment B Items 4 and 5) to establish more focused policies governing public outreach and
engagement with respect to General Plan amendments and rezonings with special consideration to
lessons learned from the 6th RHNA Cycle Housing Element revision.
$$Community Development/City Manager's Office
Quarry
38 SM
Lehigh Quarry Continue to monitor quarry activities and present bi‐annual updates to Council. Continued
collaboration with County and neighboring cities is recommended.
$$Community Development/City Manager's
Office/City Attorney's Office
Senior Services
39 SM
Ad Hoc Senior
Commission
Establish an ad‐hoc senior commission/ committee/working group to create channels of
communication between the senior population, senior center, senior living facilities ‐ and address
concerns re: housing, transportation, medical facilities.
$Parks & Recreation/City Attorney's Office/City
Manager's Ofice
40 LC
Enhance Senior Services Due to the high cost of senior centers, many seniors have to "age in place", but do still need services
typically provided in senior centers, in addition to common home maintenance.‐
‐ Utilizing the survey results conducted in 2022 and 2023 to meet the needs of Cupertino seniors
‐ Consider consultant services similar to Palo Alto or Saratoga Senior Center to enhance services,
while reducing cost to the city.
NOTE: Cupertino Age‐Friendly could make a presentation on the result of 2023 survey, in
collaboration with the city staff.
NOTE: Successful Aging Solutions & Community Consulting (SASCC), who runs the Saratoga Senior
Center could provide a free gap analysis and feasibility analysis
$$Parks & Recreation
ATTACHMENT F
5
#
Proposed
By Council
Member
Councilmember Submitted Title Councilmember Proposed Project Description Ranking Est budget Est staff hours Lead Department(s)
Consolidated Revised Top 10 List ‐ ALL Councilmembers
Taxes/Revenue
41 LC
Tax Measures on the 2026 Ballot ‐ Real Estate Transfer Tax (similar to Mountain View, San Jose and other cities) for large transactions ‐
to capture profits made as a result of upzoning
‐ Head tax (similar to Mountain View and other cities) for large employers or renegotiate tax sharing
agreements
‐ Sales tax (to be collected only if the county takes away the remaining 0.25%)
$$$City Attorney's Office/ Administrative Services/City
Manager's Office
Transportation
42 JF
Bicycle Facilities Continue the existing CWP item.$ Public Works/Parks & Recreation
43 KM
Night time safety awareness Coordinate public education and potential (private and/or public) grants for night time safety for
bikes/peds/pets (Fall Bike Fest, SR2S, festivals)
$ Public Works/SC County Sheriff's Office
44 KM
SV Hopper Feasibility Determine a future funding source for this grant‐funded program. Provide two ridership and
financial updates per year. (reworded, but the same)
$Public Works
45 KM
Bus Stop Inventory Inventory city bus stops and coordinate with VTA for improvements to seating, shading, and security
(reworded, but the same)
$Public Works
46 JF
Active Transportation Plan Continue the existing CWP item.$$ Public Works
47 LC
Adopt LOS and improve TDM
Accountability
Adopt LOS (Level of Service), in addition to VMT (Vehicle Miles Traveled), in any traffic assessment,
since LOS is still a better measure of traffic impact.
Adopt requirements to ensure accountability of TDM (Traffic Demand Management) system since
TDM often does not mitigate traffic impact as intended.
$$Community Development/Public Works/City
Attorney's Office
48 RW
Major thoroughfare congestion
study and road improvements.
Study De Anza, Stevens Creek, Stelling, Wolfe, Homestead, and Bollinger, Road improvement
options include adaptive traffic signals, no turns on red near schools during school hours, street
paving, and traffic enforcement of bikers, cars, and pedestrians.
$$ Public Works
Unhoused
49 KM
Unhoused Policies (Formerly
Support for the Unhoused 2.0)
Continue this work program item. Determine best practices for limited budget smaller cities to
manage the unhoused. Review RV practices in surrounding cities for impacts and potential adoption.
Review transitional housing outcomes in surrounding cities. Policies to include nimble contingency
plans.
$Community Development/Public Works/City
Attorney's Office/City Manager's Office
ATTACHMENT F
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