CC 03-03-2025 FY 2025-2027 City Work Program Prioritization and Goal Setting Workshop_PresentationCity Council Priority Setting Workshop
MONDAY, MARCH 3, 2025 | 5 P.M.
Tina Kapoor, Deputy City Manager
— PRESENTER & FACILITATOR —
CUPERTINO CITY COUNCIL
Kitty Moore
VICE MAYOR Liang Chao
MAYOR
Sheila Mohan
COUNCILMEMBER
J.R. Fruen
COUNCILMEMBER
R “Ray” Wang
COUNCILMEMBER
ROLE OF CITY COUNCIL
The City Council serves as the policy-making body for the City of Cupertino. Elected by the
community, the Council is responsible for setting the City's vision, priorities, and policies to
ensure the well-being and prosperity of residents and businesses.
KICK OFF WORKSHOP Wrap-Up and
Next StepsReview
City Work
Program
Prioritization
SECTION 1:
Workshop Agenda
1 2 3 4 5 6
Develop A
Strategic Vision
(Discuss)
SECTION 2:SECTION 3:
Rank New
Council
Priorities
(Break)
SECTION 4:
Narrow Top
Projects List
(Discuss)
LET’S KICK OFF!
Effective
Council/Manager Form
Of Government
“WHAT”“HOW”
“WHAT”“HOW”
“WHAT”“HOW”
BOUNDARIES ARE IMPORTANT
THINGS TO
PONDER:
Not To Be Taken For Granted
The Work Of City Council Is Not Easy!
What Can Get In The Way
Aim To Maximize
Why Is It Important To The City Manager?
Best Practices
BEST PRACTICES:
(FOR COUNCIL
AND
MANAGER)
Understand/Respect Council/Manager
Form of Government
Appreciate “Community Perspective”
& “Professional/Technical Expertise”
Having Policy Direction is Critical
Tolerate Organizational Imperfections
(Mistakes!)
Establish Clear Communication
Trust Above All
Take Your Role Seriously, But Not Yourself
Today’s Exercise is a Perfect Example of
TEAMWORK
between Council and staff
Kick off
Workshop
Wrap-Up and
Next StepsREVIEW
CITY WORK
PROGRAM
PRIORITIZATION
SECTION 1:
Workshop Agenda
1 2 3 4 5 6
Develop A
Strategic Vision
(Discuss)
SECTION 2:SECTION 3:
Rank New
Council
Priorities
(Break)
SECTION 4:
Narrow Top
Projects List
(Discuss)
APPROACH &TIMELINE
Council Goal Setting and CWP Workshop Prep
JAN 2025
Council and Community Engagement
DEC 2024
City Work Program Updates
JUL - OCT 2024 MAR 2025
To the Workshop!
MAR - JUN 2025
City Work Program and Budget Adoption
To ensure a thorough and thoughtful
prioritization and adoption process, staff has
designed a comprehensive approach
City Work Program
Context For Priorities
Council Priorities
The Foundation:
Effective Day -To-Day Operations
Major Projects Underway +
Other Mandates
Time Allocation of Management Staff
MANAGEMENT OF STAFF TIME
Day-to-Day Management
of Municipal Services
Unforeseen Challenges
City Work Program
•Realistic goals with a focus on
most important priorities
•Creation of and agreement on
process
•Understanding limited
organizational capacity
•Ensuring accountability on
implementing council prioritiesI N G R E D I E N T S F O R A
SUCCESSFUL CWP
Celebrating Accomplishments
WORK PROGRAM ITEMS FROM FY 23 -25
Vision Zero
Cybersecurity Education
License Plate Readers
Intergenerational Engagement
Commission Governance Reform Package
Public Safety Commercial Corridors
Kick off
Workshop
Wrap-Up and
Next StepsDEVELOP A
STRATEGIC
VISION
(DISCUSS)
SECTION 2:
Review
City Work
Program
Prioritization
SECTION 1:
Workshop Agenda
1 2 3 4 5 6
SECTION 3:
Rank New
Council
Priorities
(Break)
SECTION 4:
Narrow Top
Projects List
(Discuss)
STRATEGIC VISION
D E V E L O P I N G A
Council Priorities
The Foundation:
Effective Day -To-Day Operations
Major Projects Underway +
Other Mandates
CITY COUNCIL GOALS
PUBLIC ENGAGEMENT & TRANSPARENCY
Creating and maintaining key conversations and interactions with the Cupertino community.
•Improving Traffic Flow and Alleviating Congestion
TRANSPORTATION
Providing access to an efficient, safe multi-modal transportation system for our community, and advocating for effective, equitable mass transit in the greater region.
HOUSING
Contributing meaningfully and in a balanced manner to the housing inventory in support of our community needs, including affordable housing (from extremely low-income to moderate-income level housing) and addressing homelessness.
•Air Quality and Noise
•Public Safety
•Recreation
•Access to Goods and Services
QUALITY OF LIFE
Furthering the health and well-being of all Cupertino community members.
SUSTAINABILITY & FISCAL STRATEGY
Continuing Cupertino’s commitment to building a sustainable and resilient community for future generations.
FIVE COUNCIL GOALS
Public Engagement and TransparencyCOUN CIL GOAL
Active Transportation Plan
Transparency for Commisison Meetings
Environmental Hazards
Strategies to Enhance Sales Tax Revenue
Leadership Academy
City Properties: Planning for Optimal Use (Formerly City Properties 2.0)
Heart of the City Specific Plan Update
Enhance Art In -Lieu Fee Policy for Better
Engagement
Unhoused Policies
(Formerly Support for the Unhoused 2.0)
Water Conservation Policies (Replaces
City Water Conservation / Turf Conversion)
Night Time Safety Awareness
Enhance Notification Methods for Development
Projects and General Plan Amendments
General Plan Community Meetings
Lehigh Quarry
Tree Planting (Replaces Tree List 2.0)
Public Engagement Strategy and Policies in Support of Planning Initiatives
PROPOSED PROJECTS
TransportationCOUN CIL GOAL
Heart of the City Specific Plan Update
Night Time Safety Awareness
SV Hopper Feasibility
Bus Stop Inventory
Bicycle Facilities
Active Transportation Plan
Adopt LOS and Improve TDM Accountability
PROPOSED PROJECTS
PROPOSED PROJECTS
Quality of LifeCOUN CIL GOAL
Bus Stop Inventory
Enhance Senior Services
Heart of the City Specific Plan Update
Adopt LOS and Improve TDM Accountability
Commercial Diversification Plan
Blackberry Farms Pool and Picnic Area - CEQA Review
Enhance Art In-Lieu Fee Policy for Better Engagement
Financial, Investment, and Cashflow Policy Review (TBD item)
Ad Hoc Senior Commission
5G Ordinance
Bicycle Facilities
Defensible Impact Fee Nexus Study for Traffic Impact Fee, Retail Impact Fee, BMR Impact Fee
City Properties: Planning for Optimal Use(Formerly City Properties 2.0)
Active Transportation Plan
Business Revitalization
Environmental Hazards
Independence Day Celebration Enhancement
Reduce the Scope of Memorial Park Plan to under $40M
Urban Forest 10-Year Plan
Night Time Safety Awareness
SV Hopper Feasibility
Public Safety - Block Leader and Neighborhood Watch
Unhoused Policies (Formerly Support for the Unhoused 2.0)
Work Program Process
Memorial Park Renovation
License Plate Readers
Permit Streamlining and Simplification for Small Home Upgrades
Tree Planting (Replaces Tree List 2.0)
Small Business Revitalization Plan
Major Thoroughfare Congestion Study and Road Improvements
SFH Permitting Review Process
Urban Forest Program
Sustainability and Fiscal StrategyCOUN CIL GOAL
Bus Stop Inventory
Heart of the City Specific Plan Update
Permit Streamlining and Simplificationfor Small Home Upgrades
City Properties: Planning for Optimal Use(Formerly City Properties 2.0)
Enhance Senior Services
Defensible Impact Fee Nexus Study for Traffic Impact Fee, Retail Impact Fee, BMR Impact Fee
Financial, Investment, and Cashflow Policy Review (TBD item)
City Hall Seismic Safety Issues
Business Revitalization
Commercial Diversification Plan
Expedite and/or Streamline Building Permit and Inspection Permit Processes
Emergency Operations Readiness
City Hall Retrofit and EOC Readiness Plan
Economic Development
Impact Fees
Reduce the Scope of Memorial Park Plan to under $40M
Unhoused Policies (Formerly Support for the Unhoused 2.0)
SV Hopper Feasibility
Water Conservation Policies (ReplacesCity Water Conservation / Turf Conversion)
Tree Planting (Replaces Tree List 2.0)
Strategies to Enhance Sales Tax Revenue
Small Business Revitalization Ordinance
Tax Measures on the 2026 Ballot
Work Program Process
Urban Forest 10-Year Plan
Small Business Revitalization Plan
Update City's Impact fees
PROPOSED PROJECTS
HousingCOUN CIL GOAL
PROPOSED PROJECTS
Unhoused Policies
(Formerly Support for the Unhoused 2.0)
Public Engagement Strategy and Policies in
Support of Planning Initiatives
Heart of the City Specific Plan Update
Defensible Impact Fee Nexus Study for Traffic
Impact Fee, Retail Impact Fee, BMR Impact Fee
Enhance Notification Methods for Development
Projects and General Plan Amendments
Potential Focus Areas
Emergency Management
Small Business Revitalization
Fiscal Strategy
Council Priorities
The Foundation:
Effective Day -To-Day Operations
Major Projects Underway +
Other Mandates
STRATEGIC VISION &
DIRECTION
PUBLIC ENGAGEMENT & TRANSPARENCY
TRANSPORTATION
HOUSING
QUALITY OF LIFE
SUSTAINABILITY & FISCAL STRATEGY
FOCUS AREASFISCAL
RESILIENCE
SMALL
BUSINESS
REVITALIZATION
EMERGENCY
MANAGEMENT
1
PUBLIC ENGAGEMENT & TRANSPARENCY
TRANSPORTATION
HOUSING QUALITY OF LIFE
ENVIRONMENTAL SUSTAINABILITY
FISCALSTRATEGY
FOCUS AREASFISCAL
RESILIENCE
SMALL
BUSINESS
REVITALIZATION
EMERGENCY
MANAGEMENT
2
Adjust/Re-Affirm
Council Goals
Confirm Strategic
Vision Framework
Kick off
Workshop
Wrap-Up and
Next StepsReview
City Work
Program
Prioritization
SECTION 1:SECTION 3:
SELECT NEW
COUNCIL
PRIORITIES
(BREAK)
Workshop Agenda
1 2 3 4 5 6
Develop A
Strategic Vision
(Discuss)
SECTION 2:SECTION 4:
Narrow Top
Projects List
(Discuss)
CWP Projects by Departments
CWP Projects by Size
1 - 300 Hours
301 - 1,000 Hours
1,001+ Hours
Under $60K
$61K - $500K
$500K+
STAFFING ESTIMATES
BUDGET ESTIMATES
Preliminary Resource Allocation
Small
Small
Medium
Medium
Large
Large
City Hall Seismic
Safety Issues
Determine options to deal with City Hall seismic
safety: pros and cons of retrofit, remodel, lease
temporary facility, purchase a new building
Public Works/
CMO
Sustainability
and Fiscal
Strategy
Strategies to
Enhance Sales
Tax Revenue
Develop strategies to improve sales tax revenue,
including, but not limited to:
•With each infill redevelopment, provide
transparency on the retail space and loss in
retail categories and sales tax revenue
•Find out which businesses generate B2B
taxes in Cupertino and in other cities
•Attract businesses that generate sales taxes
in Cupertino
•Explore potential incentives to attract them
to Cupertino, such as tax breaks or fee
waivers
City
Manager’s
Office
Sustainability
and Fiscal
Strategy
Hmm ... Large or Small?
Ranking Process
1. Review Consolidated List
2. Public Comment
3. Council Ranks Projects
5. Council Discusses Potential Priorities
Methodology
•Up to 5 projects will get a score of 10
•Up to 5 projects will get a score of 7
•Up to 5 projects will get a score of 4
•Up to 5 projects will get a score of 1
Each Councilmember will use the
following agreed upon ranking
methodology to select a total of 20
projects on the consolidated list.
Projects will be ranked as follows:
4. Staff Tallies & Produces Consolidated Ranks
2. Public Comment
BREAK
3. Council Ranks Projects (15 mins)
4. Staff Tallies & Produces Consolidated Ranks (15 mins)
Kick off
Workshop
Wrap-Up and
Next StepsDevelop A
Strategic Vision
(Discuss)
SECTION 2:
Review
City Work
Program
Prioritization
SECTION 1:SECTION 3:
Rank New
Council
Priorities
(Break)
SECTION 4:
NARROW
TOP
PROECTS LIST
(DISCUSS)
Workshop Agenda
1 2 3 4 5 6
YES!
NOT YET
MAYBE?
Most Important
Less Important Now
Discuss/Help Us Understand
DISCUSSION
5. Council Discusses Potential Priorities
Staying on Track with Priorities
Report Regular Progress
Hold off New Council Initiatives
Until Next Goal Setting Cycle
Assign Leadership and Resources
Clarify/Define Success
Best Practice Criteria for Adding Initiatives and Projects Mid-Cycle
Emergency New Outside Funding New Multi -Agency
Opportunity
Community Safety Changes in Law or
Mandates
Otherwise wait
until next priority-
setting process
Natural disaster,
pandemic, civil unrest
What comes off the plate if something goes on?
What are the consequences of shifting direction mid-cycle?
Opportunity that is
time-sensitive Cannot be delayed
Issue that must be
addressed in near term
CommitmentsFrom Staff
Align programs, projects, and
activities to further Council
priorities consistent with budget,
staffing, and workloads
Build Council direction into budget
and work plans
Report on progress periodically
01
02
03
04
Apply technical knowledge to clarify
project descriptions and scope for
Council consideration
Kick off
Workshop
WRAP-UP AND NEXT
STEPSReview
City Work
Program
Prioritization
SECTION 1:
Workshop Agenda
1 2 3 4 5 6
Develop A
Strategic Vision
(Discuss)
SECTION 2:SECTION 3:
Rank New
Council
Priorities
(Break)
SECTION 4:
Narrow Top
Projects List
(Discuss)
WRAP-UP &NEXT STEPS
FY 25-27 CWP
Launches
Staff will return to
Council for formal
adoption of the
Work Program
Staff will prepare a
workshop report
Today Mar - June July
Closing Comments