CC Resolution No. 24-076 accepting the Annual Evaluation Report for Fiscal Year 2024 (Year 3) of the 2021 Santa Clara County Multi-Jurisdictional Program
RESOLUTION NO. 24-076
A RESOLUTION OF THE CUPERTINO CITY COUNCIL
ACCEPTING THE ANNUAL EVALUATION REPORT FOR FISCAL YEAR
2024 (YEAR 3) OF THE 2021 SANTA CLARA COUNTY MULTI-
JURISDICTIONAL PROGRAM FOR PUBLIC INFORMATION
WHEREAS, in 1968, the United States Congress passed the National Flood
Insurance Act creating the National Flood Insurance Program (NFIP). The NFIP
was designed to reduce future flood losses through local floodplain management
programs and provision of flood insurance to those most in need. The NFIP
requires that participating communities adopt certain minimum requirements
intended to reduce future flood losses; and
WHEREAS, in 1990, the NFIP implemented the Community Rating System
(CRS) as a voluntary program for recognizing and encouraging community
floodplain activities that exceed the minimum NFIP standards; and
WHEREAS, in 2005, the City of Cupertino was admitted to the CRS. The
City’s participation in the CRS program gives flood insurance policy holders a
discounted premium; and
WHEREAS, in 2013, the Federal Emergency Management Agency (FEMA),
the agency responsible for implementing the NFIP, updated the CRS program by
adding the formation of a Multi-Jurisdictional Program for Public Information
(PPI), a public outreach element that will encourage targeted outreach to a larger
regional area; and
WHEREAS, in 2015, the first Santa Clara County Multi-Jurisdictional PPI
(2015 PPI) was approved by the Santa Clara Valley Water District Board for use by
communities within Santa Clara County that participate in the CRS program; and
WHEREAS, every five years, the PPI must be updated and adopted by the
governing bodies of all participating communities in order to continue receiving
CRS credit for the PPI activity. The 2021 Santa Clara County Multi-Jurisdictional
PPI (2021 PPI) is the updated five-year plan adopted by the Santa Clara Valley
Water District; and
WHEREAS, on August 17, 2021, the City Council of the City of Cupertino
adopted Resolution No. 21-073 accepting the 2021 PPI; and
Resolution No. 24-076
Page 2
WHEREAS, in each subsequent year, FEMA requires an annual evaluation
report be created to describe PPI implementation within the fiscal year. The annual
report must be shared with a community’s governing body in order to continue
receiving CRS credit for the PPI activity; and
WHEREAS, on July 19, 2022, the City Council of the City of Cupertino
adopted Resolution No. 22-088 accepting the Annual Evaluation Report for FY22
(Year 1), the first annual evaluation report of the 2021 PPI; and
WHEREAS, on July 18, 2023, the City Council of the City of Cupertino
adopted Resolution No. 23-090 accepting the Annual Evaluation Report for FY23
(Year 2), the second annual evaluation report of the 2021 PPI; and
WHEREAS, in 2024, the City of Cupertino, along with other communities
in Santa Clara County, worked with the Santa Clara Valley Water District to create
the Annual Evaluation Report for FY24 (Year 3), the third annual evaluation report
of the 2021 PPI.
NOW, THEREFORE, BE IT RESOLVED that the City Council hereby
accepts the Annual Evaluation Report for FY24 (Year 3) of the 2021 Santa Clara
County Multi-Jurisdictional Program for Public Information.
PASSED AND ADOPTED at a regular meeting of the City Council of the City of
Cupertino this 16th day of July, 2024, by the following vote:
Members of the City Council
AYES: Mohan, Fruen, Chao, Moore, Wei
NOES: None
ABSENT: None
ABSTAIN: None
Resolution No. 24-076
Page 3
SIGNED:
________
Sheila Mohan, Mayor
City of Cupertino
________________________
Date
ATTEST:
________
Kirsten Squarcia, City Clerk
________________________
Date
7/25/24
7/25/24
MEMORANDUM
FC 14 (01-25-23)
TO: Rick L. Callender, Esq.
Chief Executive Officer FROM: Marta M. LugoActing Chief of External Affairs
SUBJECT: FY24 Annual Evaluation Report
(Year 3: July 2023 – June 2024) for the
2021 Santa Clara County Multi-Jurisdictional
Program for Public Information (PPI)
DATE: June 21, 2024
Valley Water continues to participate in the Federal Emergency Management Agency's (FEMA's) National Flood Insurance Program (NFIP) Community Rating System (CRS) program. The CRS is a voluntary incentive program that recognizes and encourages community floodplain management activities that exceed the minimum NFIP requirements.
Through the CRS, flood insurance holders in participating communities receive discounted premium rates to reflect the reduced flood risk. The three goals of the CRS are:
1.Reduce flood damage to insurable property,2.Strengthen and support the insurance aspects of the NFIP, and3.Encourage a comprehensive approach to floodplain management.
Background
Valley Water began participating in the CRS program as a “fictitious community” in 1998. Since Valley Water is not a land-use agency, it is not considered an NFIP community and does not technically qualify to participate in the CRS program. This designation is unique; in fact, Valley Water is the only fictitious CRS community in the nation.
Valley Water's participation as a fictitious community allows it to document qualifying flood risk reduction activities it performs throughout Santa Clara County (county). CRS credits Valley Water earns for activities within those communities are transferred to each CRS participating community, supporting savings on NFIP insurance policies within those jurisdictions. Currently, 11 of the 16 communities (cities, towns, and the county) within Santa Clara County participate in the CRS program.
For many of our communities, Valley Water’s CRS credits serve as a baseline. Between Valley Water’s baseline and the CRS community’s credit, NFIP flood insurance policyholders receive an average 15% discount. The average NFIP flood policy premium in Santa Clara County is approximately $1,000, meaning that CRS participating communities save their flood insurance holders about $150 to $200 per year by documenting the flood risk reduction activities it performs. Participation in the CRS program generates an annual savings of approximately $1.8M for NFIP policyholders in Santa Clara County.
The Santa Clara County Multi-Jurisdictional Program for Public Information
FEMA first introduced the Program for Public Information (PPI) as a CRS creditable activity in 2013. The PPI encourages CRS participating communities to work with local stakeholders to design a program for community outreach on flood risk reduction that best fits local needs.
Valley Water led the development of the first Multi-Jurisdictional PPI, which was adopted in 2015 (2015 PPI). This countywide collaboration outreach program standardizes our flood risk and loss reduction outreach messaging while increasing communities’ CRS points.
Attachment B
~ Valley Water
Rick L. Callender, Esq. 2 June 21, 2024
Program for Public Information Requirements Participating communities must update the PPI every five years to maintain CRS credit. Valley Water continued its role as the lead agency in developing the subsequent 2021 Santa Clara County Multi-Jurisdictional PPI (2021 PPI). On April 27, 2021, the Valley Water Board of Directors adopted the 2021 PPI; the other CRS participating communities' governing bodies adopted the 2021 PPI soon thereafter. In addition to updating the PPI every five years, FEMA requires an Annual Evaluation Report on PPI efforts and requires the communities to share the annual report with their governing bodies. Attached is our submittal of the Annual Evaluation Report for Fiscal Year 24 (Year 3). Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY24. The objectives of participating in the 2021 PPI continue to reduce flood risks and earn valuable CRS credit points by continually assessing and enhancing the effectiveness of the flood-preparedness messaging to Santa Clara County. Valley Water’s CRS Program staff, the CRS Users Group, and the 2021 PPI Committee will continue their work efforts through FY25. Please direct questions about the PPI Annual Evaluation Report to Kristen Yasukawa, Manager, Office of Civic Engagement at (408) 630-2876. ___________________________ Deputy Administrative Officer acting for Rachael Gibson Chief of External Affairs External Affairs Division Attachment: Annual Evaluation Report for FY24 (Year 3) for the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information (PPI) cc: R. Gibson, M. Lugo, K. Yasukawa, A. Fonseca, CRS File, Egnyte electronic filing system ML:af
W:\External Affairs\Office of Civic Engagement\CRS Program\62041023 Community Rating System (CRS)\CRS\PPI\PPI
Annual Evaluation Reports\2021 PPI\2021 PPI Year 2 (FY23)\07-03-23 Memo to CEO from Acting CEA_Final.docx
Santa Clara County Multi-Jurisdictional Program for Public Information 2021
FY24 Annual Evaluation Report
(Year 3: July 2023 to June 2024)
June 2024
Prepared by:
Santa Clara Valley Water District
and
Santa Clara County CRS communities
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I. INTRODUCTION
The Community Rating System (CRS) is a voluntary program of the Federal Emergency Management Agency’s
(FEMA) National Flood Insurance Program (NFIP). The CRS program allows communities to earn flood insurance
premium discounts for their residents and businesses by implementing local mitigation, floodplain management,
and outreach activities that exceed the minimum NFIP requirements to reduce the risk of flooding.
In Santa Clara County, 11 (eleven) communities, including Santa Clara Valley Water District (Valley Water) have
actively participated in the FEMA NFIP CRS for over 30 years.
The CRS participating communities (CRS communities) are City of Cupertino, City of Gilroy, City of Los Altos, City
of Milpitas, City of Morgan Hill, City of Mountain View, City of Palo Alto, City of San Jose, City of Santa Clara, City
of Sunnyvale, and the Santa Clara Valley Water District (Valley Water).
CRS communities, along with their external non-governmental stakeholders, non-CRS communities: City of
Saratoga, Town of Los Altos Hills, Town of Los Gatos, and the County of Santa Clara who opted to join the 2021
Program for Public Information (PPI), comprised the 2021 PPI Committee. The original 2021 PPI Committee is
listed in Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee of the 2021
PPI (Attachment 1). Since the development of the 2021 PPI, there may have been changes to the community’s
original 2021 PPI Committee members (either the internal representatives to the organization and/or the external
stakeholders). Those member changes are noted on the meeting attendance sheets.
For CRS credit, FEMA requires that each CRS community provide at least two representatives to the regional PPI
Committee, with at least half of the representatives from outside the local government. Additionally, at least half of
the representatives must attend all the meetings of the regional PPI Committee. Non-CRS communities are also
required to provide an external stakeholder.
An important benefit of the PPI Committee’s work is close collaboration between local public agency staff who
work on flood protection throughout Santa Clara County. Together, PPI Committee members continue
strengthening their individual CRS programs and ensuring communities can evaluate their flood programs against
a nationally recognized benchmark.
The 2021 PPI Committee, the remaining non-CRS communities (City of Campbell and City of Monte Sereno), and
other interested parties make up the Santa Clara County CRS Users Group.
The Santa Clara County CRS Users Group collaborates to ensure floodplain management activities
provide enhanced public safety, reduced damage to property and public infrastructure, and avoidance of economic
disruption and loss in Santa Clara County. Through the five-year PPI development and the annual reporting
process, members of the SC County CRS Users Group learn from one another about local floodplain management
activities, including flood protection and land use issues. For both the Santa Clara County CRS Users Group and
the 2021 PPI Committee, the PPI is one of the most impactful activities of the CRS program.
Under the CRS program, flood insurance premium rates are discounted to reward CRS communities’ actions that
meet the three goals of the CRS:
(1) reduce flood damage to insurable property
(2) strengthen and support the insurance aspects of the NFIP; and
(3) encourage a comprehensive approach to floodplain management.
Flood insurance premiums for CRS communities are reduced in 5% increments for every 500 CRS points earned.
As of April 30, 2023, the total savings for Santa Clara County residents from CRS discounts is approximately $1.5
million.
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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Valley Water is the lead flood protection agency for Santa Clara County. Valley Water performs many flood
preparedness outreach and stream stewardship/maintenance activities that earn credit points for CRS
communities. Since Valley Water is not a land-use agency, the points Valley Water earns as a “fictitious
community” provide a foundation upon which the CRS communities can build. FEMA approved this unique
arrangement with Valley Water in 1998.
The CRS Coordinator’s Manual, 2013 Edition, included the option to undertake a Program for Public Information
(PPI), which standardizes our flood preparedness outreach messages and increases communities’ CRS points.
Each participant of the PPI Committee brings unique perspectives and suggestions that enhance the PPI. Each
community must adopt the PPI through a formal vote by the community’s governing body.
In 2013, Valley Water initiated and facilitated the effort to develop the first Multi-Jurisdictional PPI so that all
Santa Clara County CRS communities could work together and benefit from this activity.
Non-CRS communities were also invited to participate in the development of the PPI. This work effort resulted in
the 2015 Multi-Jurisdiction PPI (2015 PPI).
On April 14, 2015, Valley Water’s Board adopted the 2015 PPI, which sunset in April 2020. Following Valley
Water’s lead, the other CRS communities’ governing bodies adopted the 2015 PPI soon thereafter.
Under the CRS, the PPI must be updated every five years. Each subsequent year after adopting the PPI, the PPI
Committee must submit an annual evaluation report to FEMA describing the PPI implementation for the prior
fiscal year. The PPI Committee must evaluate whether the flood risk reduction messages in the PPI are still
relevant and adjust the PPI, if needed. The annual evaluation report is shared with each CRS community’s
governing body as an informational item.
As required, annual evaluation reports for FY16 (Year 1 of the 2015 PPI) through FY19 (Year 4 of the 2015 PPI)
were prepared, sent to each CRS community’s governing body, and included in each community’s respective
annual recertifications or as part of a community’s documentation for those that were cycled on any given year.
In FY20 (Year 5 of the 2015 PPI), the PPI Committee was required to update the 2015 PPI. The Insurance
Services Office (ISO), FEMA’s CRS program management contractor, exempted the PPI Committee from
submitting an annual evaluation report for FY20 (Year 5 of the 2015 PPI) as the committee focused on updating
the document.
In February 2020, Valley Water hosted the start of the five-year PPI updated process. Fifteen Santa Clara
County communities worked together to update the 2015 PPI. These communities included the current 11
CRS communities as well as four non-CRS communities that expressed interest in joining the 2015 PPI
and possibly the CRS program. Staff and external stakeholders from each agency participated in
developing the new PPI.
In March 2020, the Coronavirus (COVID-19) outbreak started. The California State Emergency Services Act,
the Governor’s Emergency Declaration related to the COVID-19 pandemic, the Governor’s Executive Order
N-29-20, and Order of the County of Santa Clara Public Health Officer dated March 16, 2020, went into effect.
The COVID-19 pandemic caused far-reaching, unprecedented changes. Businesses and organizations faced
economic and operational uncertainty across every industry and sector. The workforce impacts during
COVID-19 caused delays beyond control, including the PPI Committee’s ability to continue its work of updating
the 2015 PPI. Many communities shifted priorities to respond to the public health crisis; therefore, FEMA
provided an extension of completing the update to the 2015 PPI to early 2021.
The 2021 PPI Committee reconvened in October 2020 to resume the 2015 PPI update. Several virtual
meetings followed until the 2021 PPI Committee completed the 2021 PPI in April 2021. The 2021 PPI was
adopted by CRS communities, as indicated in Table 1. Adoption Dates 2021 PPI.
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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II. 2021 PPI DEVELOPMENT PROCESS
Valley Water, CRS, and non-CRS communities initiated the 2021 PPI process in February 2020. Due to
COVID-19, discussions were postponed; the process was reinitiated in October 2020. The Santa Clara
County 2021 Multi-Jurisdictional Program for Public Information document was completed in April 2021
(refer to Section I. Introduction for COVID-19-related delays).
Virtual meetings were held between 2020 and 2021 to develop the 2021 PPI. FEMA’s six priority topic messages
and the three additional messages identified in the 2015 PPI carried forward into the 2021 PPI. The 2021 PPI
Committee felt all nine topics and supporting messages were still relevant for reaching Santa Clara County
residents and ensuring they are flood-ready.
The below listed is Table 3 in the 2021 PPI: CRS Priority Messages
Topic
Number Topic message Public Message
(Select one message per topic)
TOPIC #1 Know your flood hazard
• Know your flood risk
• Contact your floodplain manager to find out if your
property is in a floodplain
• Check if your home or business is in a
Special Flood Hazard Area
TOPIC #2 Insure your property for your flood
hazard
• Get flood insurance ahead of time
• Insure your property
• There is a 30-day waiting period for the policy to take
place
TOPIC #3 Protect people from the flood hazard
• Put your 3-day emergency kit together
• Follow evacuation orders
• Learn the best route to high ground
TOPIC #4 Protect your property from the flood
hazard
• Protect your home from flood threats
• Prepare your home
• Sandbags can offer protection against a foot or less of
floodwater
• Get sandbags before a flood
TOPIC #5 Build responsibly
• Build responsibly in floodplains
• Comply with development requirements
• Check with your city/county floodplain manager before
you build
TOPIC #6 Protect natural floodplain functions
• Keep creeks clean and flowing
• Keep debris and trash out of our streams
• Don’t pollute, dump, or drain anything in creeks
Additional Outreach Topic Messages
(only one message per topic)
TOPIC #7 Develop an emergency plan • Develop an emergency plan
TOPIC #8 Download disaster apps • Download disaster emergency apps
TOPIC #9 Understand shallow flooding risks––
don’t drive through standing water
• Understand shallow flooding risks - don’t drive through
standing water
The 2021 PPI Committee worked between the meetings to draft the 2021 PPI and review the extensive list of
outreach and flood response projects (Attachment 2).
Based on the 2021 PPI Committee’s evaluation of the 2015 PPI, the consensus was that most of the 2015
PPI flood risk reduction messages were still relevant, so only minor edits were incorporated as needed.
This became the basis for the 2021 PPI; therefore, no additional FEMA review was required, as the 2015
PPI already ensured its provisions were fully compliant with FEMA requirements.
FEMA's ISO CRS Specialist and Technical Reviewers determine how many CRS points the 2021 PPI activities
will earn. The PPI Committee estimates that of the possible 350 points for Activity 330, each CRS community
could earn up to 300+/—points for PPI efforts.
I
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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Once Valley Water approved the 2021 PPI (5-Year Plan), the final document was provided to the
2021 PPI Committee to present to their governing bodies for adoption and implementation.
Table 1. Dates of 2021 PPI Adoption shows each agency's 2021 PPI approval dates; all 11 CRS
communities have adopted the 2021 PPI.
Table 1. Adoption Dates of the 2021 PPI
Community Date Presented Adopted
Santa Clara Valley
Water District 4/27/21 X
City of Cupertino 8/17/21 X
City of Gilroy 7/01/21 X
City of Los Altos 7/13/21 X
Town of Los Altos Hills
(*non-CRS community)
Not required Not required
Town of Los Gatos
(*non-CRS community)
Not required Not required
City of Milpitas 5/18/21 X
City of Morgan Hill 6/16/21 X
City of Mountain View 6/22/21 X
City of Palo Alto 6/14/21 X
City of San Jose 11/16/21 X
City of Santa Clara 7/06/21 X
County of Santa Clara
(*non-CRS community)
Not required Not required
City of Saratoga
(*non-CRS community)
Not required Not required
City of Sunnyvale 6/29/21 X
Total Approved 11
*Non-CRS communities are encouraged to participate in the ongoing efforts and initiatives of the Santa Clara County CRS Users Group and/or
PPI Committee; however, those who opted to participate in the 2021 PPI are not required to adopt the PPI or share annual evaluation reports
with their governing bodies.
III. ANNUAL EVALUATION REPORTS
The 2021 PPI states that the 2021 PPI Committee will meet at least once yearly to evaluate the PPI and
incorporate any needed revisions. This meeting is coordinated in conjunction with the ongoing CRS User’s
Group meetings, which occur at least twice a year.
The evaluation will cover the following:
● Review of projects that were completed.
● Evaluate progress toward outcomes.
● Provide recommendations on projects that have not been completed.
● Provide recommendations for new projects not previously identified.
● Address any Target Audience changes; and
● Assess the program's impact during an actual flood event if one has occurred.
The 2021 PPI Committee prepares the annual evaluation report for submission with each CRS community’s
annual CRS recertification package (or scheduled 5-year cycle visits). The annual evaluation report is then
shared with each CRS community governing body as an informational item.
Section V. 2024 Santa Clara County CRS Users Group/PPI Committee Meetings – Monitoring and Evaluating
the 2021 PPI of this annual evaluation report summarizes the meetings held to develop the FY24 Annual
Evaluation Report (Year 3 of the 2021 PPI).
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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Table 2 below shows how each community expects to share the FY24 Annual Evaluation Report with its
governing body.
Table 2. How the 2021 PPI FY24 Annual Evaluation Report, Year 3 will be shared with the
Community’s Governing Body
Community Method for Sharing
Santa Clara Valley Water District Board Non-Agenda Item
City of Cupertino Consent Item Council Agenda
City of Gilroy Consent Calendar
City of Los Altos Council Informational Staff Report
Town of Los Altos Hill (*non-CRS community) Not required
Town of Los Gatos (*non-CRS community) Not required
City of Milpitas Memo to City Council
City of Morgan Hill Council Consent Calendar
City of Mountain View Council Weekly Update “Council
Connection”
City of Palo Alto Informational Staff Report
City of San Jose Council Consent Calendar
City of Santa Clara Council Consent Calendar
County of Santa Clara (*non-CRS community) Not required
City of Saratoga (*non-CRS community) Not required
City of Sunnyvale City Manager’s “Update Sunnyvale”
*Non-CRS communities are not required to share annual evaluation reports with their governing bodies.
IV. 2021 PPI ACCOMPLISHMENTS FOR FY24
The 2021 PPI Committee identified three efforts needed from each CRS community to prepare and finalize
subsequent annual evaluation reports.
1. Governing bodies must adopt the 2021 PPI (Table 1. Adoption dates of the 2021 PPI). The 2021 PPI
Committee must prepare an annual evaluation report and share it with its governing body as informational
items (Table 2. How the 2021 PPI Annual Evaluation Report for FY24, Year 3 will be shared with the
Community’s Governing Body).
2. For each fiscal year (July 1 - June 30), the communities must implement and monitor the outreach/flood
response projects identified in Appendix A, CRS Creditable Outreach and Flood Response Projects by CRS
Community of the 2021 PPI (Attachment 2).
3. The PPI Committee must review and consider the ‘New Initiatives’ identified in the 2021 PPI (page 66) for
advancing flood risk reduction efforts.
Governing Bodies Approval: All 11 CRS communities’ governing bodies, including Valley Water, adopted the
2021 PPI. Each agency (Community) shows the approval dates in Table 1 noted above.
Tracking System: The 2021 PPI is multi-jurisdictional and includes 15 agencies (11 CRS communities and four
non-CRS communities). Tracking implementation is quite complex compared to a single-agency PPI. As the
informal lead agency, Valley Water oversees the record-keeping to ensure consistency throughout the county.
An electronic file-sharing system, Egnyte, is set up with folders for each community to file and share documents
related to the 109 potential outreach/flood response projects identified in the 2021 PPI and all CRS-related
documentation. This also includes a comprehensive spreadsheet tracking which lists outreach projects
accomplished in any given fiscal year by each community (Attachment 2). This spreadsheet, along with the
annual evaluation report, will be submitted with annual CRS recertifications or as part of scheduled 5-year cycle
visits.
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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ISO assigns credit for Valley Water outreach/flood response projects to all Santa Clara County CRS
communities’ ratings. Some communities also choose to carry out and report on their own outreach/flood
response projects, in addition to those of Valley Water. These projects are shown on the composite spreadsheet
(Attachment 2 - Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY24 Project Accomplishments)
and include input from each agency.
The PPI Committee discussed the benefits of using the Egnyte shared-filing system for tracking the 2021
PPI outreach/flood response projects and all CRS-related documentation. The PPI Committee also
discussed the importance of ensuring each agency regularly uploads its CRS documentation. These
benefits are:
- Information Share/Knowledge Transfer: CRS communities can view each other’s program
documentation. When a community improves its CRS rating, another community can access the
documents submitted to determine how the CRS credited activities helped improve the score. - Document Repository: A central location for CRS-related documentation, organized to mirror the CRS
Coordinator’s Manual (by community/activity/element), proves helpful when a community experiences staff turnover.
- Documentation Submittals: CRS documents are organized and easy to share with the CRS Specialists
conducting cycle visits and/or annual recertification.
Summary of PPI Projects Accomplished in FY24
Attachment 2 of this annual evaluation report includes the complete list of outreach/flood response projects. It
lists all projects proposed in the 2021 PPI, with a “Project Accomplishments” column noting actions taken during
the third year, FY24 of the 2021 PPI.
Audiences Projects Accomplished
Community at Large (CAL) 81 potential projects, 64 accomplished
Residents and Businesses in the Special Flood
Hazard Area (SFHA)
18 potential projects, 16 accomplished
Messengers to Other Target Audiences
(Organizations & Businesses Serving the
Community)
10 potential projects, 10 were accomplished
*Total Accomplished Projects 90 of 109
* Note: All projects carried out by CRS communities were accomplished in FY24. Variance in the number of potential projects
versus accomplished projects is due to no updates from non-CRS communities, which is not required for this annual evaluation report.
These numbers go well beyond the minimum requirements of the CRS program for PPI credit under
Activity 330; we anticipate all CRS communities will receive the maximum number of credits for our collective
efforts in FY24.
Valley Water’s Outreach/Flood Response Projects
The 2021 PPI Committee identified the outreach/flood response projects for each community. The implementation
of these projects is reflected in the ‘FY24 (Year 3) of the 2021 PPI Project Accomplishments’ column of
Attachment 2.
FY24 Annual Flood Awareness Campaign
Valley Water's FY24 Flood Awareness Campaign (Attachment 3 for more details) theme was "Get Flood Ready.
You Live In a Flood Zone.” Valley Water's outreach employed digital geo-targeting technologies to reach
businesses and residents in the flood zone. The campaign sought to drive awareness of flood risk, encourage
residents to sign up for emergency alerts, and know where to find sandbags. Our materials emphasized our efforts
to reduce the risk of flooding by working on capital improvement projects and showcasing our crews' work before,
during, and after a storm emergency to keep the community safe from flooding. The overarching message was that
we are ready and ask everyone to take steps to be flood-ready.
I
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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CRS Communities Outreach/Flood Response Projects
Other Community Engagement Efforts
October officially kicked off the flood season. CRS staff regularly met with the California Department of Water
Resources and state-wide partner agencies (communities and local, state, and federal agencies) to discuss the
flood season, including sharing information about flood risk and how to prepare, and the 12th Annual California
Flood Preparedness Week (CFPW). On September 26, 2023, Valley Water’s Board passed a resolution declaring
October 21-28, 2023, as CFPW in Santa Clara County. Valley Water set-up a “Get Flood Ready” display in our
Headquarters’ lobby. The resolution and display encourage residents and businesses to “Get Flood Ready” by
preparing for the flood season.
Valley Water CRS staff provided materials for the Office of Communications’ Flood Preparedness 2023 Press
Conference held on October 25, 2023 (https://www.youtube.com/watch?v=g5CbaVSWIuw). The Flood
Preparedness Press Conference marked the launch of Valley Water’s 2023 flood campaign and coincided with
California Flood Preparedness Week (CFPW).
Valley Water, the County of Santa Clara, and the City of San Jose are preparing for a strong El Niño and the
possibility of extreme winter storms. Watch the news conference to learn about the National Weather Service's
winter outlook forecast and an outline of our joint flood emergency preparedness efforts.
Valley Water CEO, staff, and then Chair John Varela, Valley Water Board of Directors; Brian Garcia, Warning
Coordination Meteorologist, National Weather Service SF Bay Area/Monterey; Supervisor Sylvia Arenas, Santa
Clara County Board of Supervisors, District 1, and Councilmember Domingo Candelas, San Jose City Council,
District 8 were in attendance.
The event was live-streamed on Valley Water’s Facebook page. Valley Water staff showcased our Stream
Maintenance Program heavy equipment and set up a sandbagging demo booth and an emergency kit table similar
to the one displayed in Valley Water’s headquarters lobby at the onset of CFPW and remains throughout the flood
season.
“Get Flood Ready” HQ lobby table display with sample contents encouraging visitors and staff to create a three-day emergency kit.
In November 2023, Valley Water presented and hosted a booth on flood preparedness at the Community
Emergency Response Team (CERT) City of San José District 5 Emergency Preparedness Event at the Mayfair
Community Center in San José. Attendees included the San José Fire Department, the American Red Cross, the
San José Neighborhood Watch Program, CERT volunteers, and members of the public.
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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In November, Valley Water, along with other emergency preparedness organizations, presented flood preparedness tips at the
Mayfair Community Center in San José.
In December 2023, the Organization for Latino Affairs (OLA) provided Valley Water’s emergency starter kits,
English and Spanish flood preparedness information, and giveaways to approximately 500 attendees at the Santa
Visits Alviso Foundation event in San José.
In February 2024, Valley Water partnered with Sacred Heart Community Service to provide free emergency starter
kits and multilingual educational materials to distribute at events to help residents “Get Flood Ready!” In addition,
Valley Water hosted a booth with “Get Flood Ready!” materials at the Silicon Valley Bicycle Coalition’s King Tide
Ride Event 2024 held on February 10, 2024, at Riverwalk Park in San Jose.
Valley Water provides “Get Flood Ready!” materials and tips at Silicon Valley Bicycle Coalition’s King Tide Ride event
in the Alviso community in north San José.
In April 2024, Valley Water participated in two emergency preparedness events to share the “Get Flood Ready”
message. Staff hosted a booth at the Eggstravaganza Family Event organized by the Strong Neighborhood
Initiative Program Mayfair Neighborhood Advisory Council in San Jose, which had more than 350 attendees. Valley
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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Water also participated in an educational workshop with 40 attendees at The Links, Incorporated “Emergency
Preparedness: Safety Now, Peace Later” event at the African American Community Service Agency in San Jose.
Valley Water provided flood-preparedness materials at the Eggstravaganza Family Event in San Jose.
Valley Water Education Outreach Program
Valley Water’s Education Outreach includes flood awareness messaging in year-round classroom lessons. A
dedicated flood-focused lesson is offered from October through April. Valley Water’s role as a flood protection
agency is introduced in all lessons so that participants in Education Outreach programs know that flood protection
is one of Valley Water’s core objectives in Santa Clara County.
The following are the Education Outreach efforts from October 2023 − April 2024.
Flood-Focused Programs
Education Outreach offers two lessons focused on flood awareness and preparedness: The Three Little Pigs and
the Bad Weather Wolf for transitional kindergarten through second grade, and Watershed Maps for second and
third grades.
The results of the Flood-Focused Programs delivered are as follows:
• 82 lessons
• 2,142 students
• 82 educators
Flood Awareness Messaging
In addition to Flood-Focused Programs, Education Outreach provided additional flood awareness messaging in
general classroom presentations, assemblies, libraries, and public events.
The results of the general flood protection messaging are as follows:
• 241 events
• 8,021 students
• 343 educators
• 2,211 members of the public in Santa Clara County
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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Community Events and Engagement
Booth Support at Events
Valley Water staff made a concerted effort to actively participate in community events, including community
festivals and emergency preparedness affairs, particularly in communities and neighborhoods in or near flood
zones. In FY24 (from September 2023 – May 2024), Valley Water and the communities’ staff hosted 25 booths and
distributed flood preparedness information on flood safety and emergency preparedness materials, including Valley
Water’s annual FPM. Those events are listed below:
1) 2023 Santos Family 17th Annual Car Show, Alviso, CA – 9/2/23
2) Silicon Valley Fall Festival (Day n Night Festival), Cupertino, CA – 9/9/23
3) Mountain View Art & Wine Festival – 9/9 – 9/10/23
4) Viva Calle, San Jose, CA – 9/10/23
5) Picnic by the Lake Multicultural Festival and Resource Fair, San Jose, CA – 9/20/23
6) County Parks La Fuente Celebration, San Jose, CA – 9/23/23
7) Children’s Moon Festival. San Jose, CA – 9/30/23
8) Assembly Member Ash Kalra’s Veggie Fest, San Jose, CA – 10/7/23
9) Supervisor Lee’s Day on the Bay, Alviso, CA – 10/14/23
10) Bay Area Diwali Festival of Lights, Cupertino, CA – 10/14/23
11) Pumpkins in the Park, San Jose, CA – 10/14/3
12) Shoreline 40th Anniversary Event, Mountain View, CA – 10/15/23
13) Teatro Vision Dia de Los Muertos Matinee, San Jose, CA – 10/20/23
14) South Asian Cultural Association of Sunnyvale’s Diwali Festival – 10/21/23
15) Morgan Hill Kidz Fest and Safe Trick or Treat – 10/28/23
16) City of Morgan Hill Fourth Saturday Downtown Event – 10/28/23
17) D8 Family Fall Festival, San Jose, CA – 10/28/23
18) Santa Visits Alviso – 12/9/23
19) Vietnamese American Roundtable Lunar New Year, San Jose, CA – 2/3/24
20) VMC Foundation Women’s Leadership & Policy Summit, San Jose, CA – 3/23/24
21) AAUW Wildflower Run, Morgan Hill, CA – 3/24/24
22) Cupertino Earth and Arbor Day Festival – 4/20/24
23) Emergency Preparedness Workshop, San Jose, CA – 4/27/24
24) Tech Interactive Tech Challenge, San Jose, CA – 4/28/24
25) Berryessa Art Festival, San Jose, CA – 5/11/24
Speakers Bureau Program
In FY24, Valley Water's ‘Let’s Talk Water Speakers Bureau Program’ reached the 22 organizations listed below. All
general presentations mention flood protection and the need to ‘Get Flood Ready’ regardless of the county’s
drought status. They also include links to Valley Water’s ‘Flood Ready’ information and resources webpage
(ValleyWater.org/floodready), the hotline to call to report obstructions in creeks, and flood preparedness collateral
available for all in-person events.
Valley Water’s Speakers Bureau Program can customize presentations to update community groups on water-
specific issues and provide updates on projects in their area. The FY24 presentations that included flood
preparedness information are listed below.
1) June 2, 2023 – Rotary Club of Saratoga luncheon (FY23)
2) June 12, 2023 – Almaden Valley Community Association meeting (FY23)
3) June 22, 2023 – Gilroy Sons in Retirement meeting (FY23)
4) July 11, 2023 – Morgan Hill Kiwanis Club meeting
5) July 19, 2023 – Rotary Club of Morgan Hill meeting
6) July 25, 2023 – After Hours Rotary Club of Gilroy meeting
7) August 3, 2023 – Evergreen Community Roundtable
8) October 4, 2023 – Almaden Senior Association meeting
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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9) November 16, 2023 – San Jose Sons in Retirement meeting
10) November 29, 2023 – Rocketship School Parents meeting
11) December 1, 2023 – Leadership Sunnyvale meeting
12) December 7, 2023 – Palo Alto Kiwanis Club meeting
13) January 8, 2024 – Berryessa Citizen Advisory Committee
14) January 26, 2024 – Valley Water Next Gen Career Pathways
15) February 4, 2024 – Unitarian Fellowship of Los Gatos
16) February 9, 2024 – The Forum
17) February 28, 2024 – Lions Club of Willow Glenn meeting
18) March 4, 2024 – Leadership Morgan Hill meeting
19) March 12, 2024 – Oak Grove Neighborhood Association meeting
20) March 19, 2024 – Santa Clara City Libraries
21) April 4, 2024 – Valley Water 101 Academy
22) April 18, 2024 – Kaiser Permanente Physicians
V. 2024 SANTA CLARA COUNTY CRS USERS GROUP/PPI COMMITTEE MEETINGS –
MONITORING AND EVALUATING THE 2021 PPI
The FY24 Santa Clara County CRS Users Group/PPI Committee meetings were held on March 26, 2024 and
May 29, 2024. Attendance by CRS communities was high. Staff from some non-CRS communities, external
stakeholders, and other interested parties were also in attendance. Agendas, meeting notes, and attendance
sheets for each meeting are included (Attachments 4-8).
As required by CRS, the objective of the March and May 2024 meetings was to monitor the implementation of the
2021 PPI, determine if the desired outcomes were achieved, and discuss whether any changes to the 2021 PPI
were needed to complete this annual evaluation report. The PPI Committee agreed that the 2021 PPI messaging
and projects would remain the same for the duration of the 2021 PPI, which sunsets in 2026.
VI. FUTURE MESSAGING – Other New Initiatives
The PPI Committee identified several opportunities to expand on existing initiatives and initiate new ones as
follows:
1. Continue and expand the standardized flood message prepared for each community to include flood
messages in utility bills yearly, including PG&E.
2. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness
information.
3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas.
4. Expand on outreach to ‘hot spots’/flood-prone areas by hosting on-site or virtual public events.
5. Expand the reach to local homeowners’ associations (HOA)s and apartment associations
(i.e., Executive Council of Homeowners [ECHO]).
6. Expand the reach to residents in historically underserved and low-income communities through partnerships
with organizations that serve these communities (i.e., Second Harvest Food Bank and others).
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and
Flood Insurance Promotion (Activity 370).
9. Develop a region-wide Flood Response Preparations (FRP) messaging plan.
The messages the PPI Committee originally chose are still relevant to Santa Clara County. The committee will
continue to increase its efforts to encourage people to prepare personal/family emergency plans and be flood-
ready. This will be incorporated into the flood preparedness outreach starting every fall. The PPI Committee will
also continue coordinating efforts with Valley Water’s Education Outreach Program to promote flood
preparedness in local schools.
The PPI Committee recommends continued use of social media for messaging. Mobile usage among individuals
has increased exponentially over the years, and online platforms are rapidly adjusting to mobile-friendly
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
FY24 Annual Evaluation Report (Year 3: July 2023 to June 2024)
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standards. This provides an excellent opportunity to modernize campaign ad efforts by utilizing social media and
digital advertising to increase exposure and reach more residents in Santa Clara County. Furthermore, these
modern advertising methods allow for specialized demographic targeting to reach a narrow and defined
audience, improving the ability to reach vulnerable populations effectively.
In support of our preparedness messaging, the PPI Committee will continue to promote the importance of
having family emergency plans and kits ready before an emergency/flood event occurs.
The PPI Committee will continue to promote the American Red Cross All-Hazard App, which monitors alerts for
severe weather, including floods, and the Floodsmart.gov and Ready.gov websites. The communities will
distribute American Red Cross Emergency Contact Cards at events throughout the county.
VII. CONCLUSION
Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY24. The 2021 PPI
allowed PPI Committee members to mutually decide which flood risk reduction messages are most appropriate
for our residents and identify how to deliver these messages effectively. Participating in the 2021 PPI aims to
enhance the effectiveness of the flood risk messages to residents, reduce flood risks within Santa Clara County,
and earn valuable CRS credit points when identified outreach projects are implemented.
The CRS Users Group/PPI Committee will continue its outreach efforts through FY25.
________________________________________________________________________________________
Attachments for submission to Valley Water Board, City Councils/Managers, and FEMA as part of
2023 Annual Recertification/5-year Verification Package, as required:
1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee 2. Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY24 Outreach Project Accomplishments 3. Valley Water's FY24 Flood Awareness Campaign 4. March 26, 2024, Santa Clara County CRS Users Group Meeting Agenda 5. March 26, 2024, Santa Clara County CRS Users Group Meeting Attendance Sheet 6. March 26, 2024, Santa Clara County CRS Users Group Meeting Notes 7. May 29, 2024, Santa Clara County CRS Users Group Meeting Agenda 8. May 29, 2024, Santa Clara County CRS Users Group Meeting Attendance Sheet 9. May 29, 2024, Santa Clara County CRS Users Group Meeting Notes
----
ATTACHMENT 1
Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee
Community Local Government Representative and Alternates External Stakeholders
County of Santa Clara Chris Freitas, Sr. Civil Engineer Neville R. Pereira, PE, Development Services Manager, Department of Planning and Development, Floodplain Manager
Marsha Hovey, CADRE Board Chair
Cupertino Chad Mosley, Assistant Public Works Director/City Engineer, Public Works Department, Floodplain Manager Jennifer Chu, Senior Civil Engineer Public Works Department
Jim Oberhofer, Emergency Coordinator Cupertino ARES/RACES
Gilroy Gary Heap, City Engineer Public Works Department Jorge Duran, Senior Civil Engineer, Floodplain Manager Public Works Department
Merna Leal, City of Gilroy resident
Los Altos Steven Golden, Senior Planner, Floodplain Manager Andrea Trese, Associate Civil Engineer Christopher Wilson, Operations Manager, Los Altos Suburban District, California Water Company Los Altos Hill Carl Cahill, City Manager, Floodplain Manager Nichol Bowersox, Public Works Director/ City Engineer Christine Hoffmann, Assistant Engineer (DPW)
Phil Witt, General Manager Purissima Hills Water District
Los Gatos WooJae Kim, P.E, Town Engineer Parks and Public Works, Floodplain Manager Annamaria Swardenski, Swardenski Consulting
Milpitas Steven Erickson, City Engineer/Engineering Director, Floodplain Manager Kan Xu, Principal Civil Engineer, Engineering Land Development Section Brian Petrovic, Associate Civil Engineer Engineering Land Development Section Elizabeth Koo, Administrative Analyst, Engineering Land Development Section
Warren Wettenstein, Chairman of the Economic Development & Trade Commission and President of the Milpitas Chamber
Morgan Hill Maria Angeles, Senior Civil Engineer, Floodplain Manager, CFM Charlie Ha, Supervising Civil Engineer Engineering & Utilities Department
Swanee Edwards, City of Morgan Hill resident
Mountain View Renee Gunn, Senior Civil Engineer, Public Works Department Gabrielle Abdon, Assistant Engineer, CFM
Kevin Conant, PG&E
Palo Alto Rajeev Hada, Project Engineer, CFM Public Works Department, Engineering Services Division, Floodplain Manager
Dan Melick, CERT Volunteer City of Palo Alto resident
San Jose Arlene Lew, Principal Engineering Technician Vivian Tom, Senior Transportation Specialist Department of Public Works Development Services Division
Shari Carlet, City of San Jose resident, certified Floodplain Manager
Santa Clara Evelyn Liang, Senior Civil Engineer Falguni Amin, Principal Engineer Public Works – Engineering
Kevin Moore, Retired City Council member
Saratoga David Dorcich, PE, QSP/D, Associate Civil Engineer, Community Development Department, Floodplain Manager
Rebecca Gallardo, Real Estate Agent for Intero, a Berkshire Hathaway Affiliate, servicing all areas of the Bay Area Sunnyvale Tamara Davis, Senior Management Analyst Jeff Holzman, Director, Real Estate District Development Google Agnes Veith, City of Sunnyvale resident Valley Water Trisha Howard, Program Administrator Paola Giles, Public Information Representative III Sherilyn Tran, Office of Civic Engagement Unit Manager
Nikki Rowe, American Red Cross
Note: Since the development of the 2021 PPI there may have been changes to a community’s 2021 PPI Committee members
(either the local government representatives and/or the external stakeholders). Those member changes are noted on the meeting
attendance sheets.
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Community At Large
(CAL)
-Multilingual
Communities
-Groups with
Special Evacuation
Needs
-New Residents,
Visitors and
Tourists
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if
your property is in a floodplain
Message 1C - Check if your home or business is in a Special
Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to
take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high groundVVW
c
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard
Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or
less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before
you build
Educate our community on flood
protection and preparedness measures
(VW OP #01) Multi-language Countywide Mailer
(CWM) to every postal address in Santa Clara County
(Topics 1-5 and 7, 8)
Valley Water
Communications
Each late
October or
November
All Santa Clara
County CRS
CommunitiesC
Valley Water’s Countywide Mailer (CWM) ‘Flooding
can happen. Anytime. Anywhere. Get Flood Ready’
was mailed countywide from November 17 through
December 5, 2023, to 755,210 addresses. The CWM
included an update on Valley Water's flood
protection projects, stream maintenance, and storm
preparation efforts. The mailer also included a
multilingual section outlining the 9 CRS flood tips:
know your flood risk, get flood insurance ahead of
time, develop an emergency plan and kit, protect
your home from flood threats, keep creeks clean and
flowing, sign up for emergency alerts (AlertSCC and
the American Red Cross Disaster Emergency App),
build responsibly in floodplains, and avoid
floodwaters - understanding shallow flooding: Turn
Around Don’t Drown®.
https://s3.us-west-1.amazonaws.com/valleywate
r.org.us-west-1/s3fs-public/2023%20Countywide
Mailer.pdf
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(VW OP #02) Distributes a soft copy of our Flood
Safety Tips brochure for all SCC CRS communities’ use
(print hard copies to distribute at events and/or post
of flood preparedness webpages) (Topics 1-9)
Valley Water
Communications
Annually,
November/
December
All Santa Clara
County CRS
Communities
‘Get Flood Ready. You Live in a Flood Zone’
multilingual postcards that included the nine CRS
topics and supporting messages, and links to various
flood readiness/preparedness webpages, were
3 A stakeholder can be any agency, organization, or person (other than the community itself) that supports the message. Stakeholders can be: an insurance company that publishes a brochures on flood insurance, even if it is set out at City Hall; a local newspaper that publishes a flood or hurricane season
supplement each year; FEMA, if, for example, a FEMA brochure is used as an informational material; schools that implement outreach activities; a local newspaper; a neighborhood or civic association that sponsors and hosts a presentation by a community employee; a utility company that includes pertinent
articles in its monthly bills; or presentations made by state or FEMA staff at a Risk Map meeting.
2 Each September, all deliverables need to be reported to Valley Water for tracking purposes.
1 Message Topics:Outreach Projects (OP):Topic 1 – Know your flood hazard; Topic 2 – Insure your property for your flood hazard; Topic 3 – Protect people from the flood hazard; Topic 4 – Protect your property from the hazard; Topic 5 – Build responsibly;
Topic 6 – Protect natural floodplain functions; Topic 7 – Develop a Family Emergency Plan; Topic 8 – Download disaster Apps; Topic 9 – Understand shallow flooding risks – “Don’t drive through standing water.”
Flood Response Preparations (FRP):What to Do Before, During and After a Flood/Storm
1
ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through
standing water
Message 9A - Understand shallow flooding risks - don’t drive
through standing water
FEMA’s message: “Turn Around Don't Drown®.”
produced and distributed to 49,806 properties in the
FEMA SFHA in October 2023.
Additionally, Valley Water’s floodplain mailer
featured QR codes, a magnet with important flood
safety websites, a detachable emergency phone list,
photos of our most recent flood protection projects,
a slideshow of our storm management efforts, which
include operating an EOC, filling sandbags,
monitoring stream levels, and removing blockages, A
QR code led to a video showcasing our stream
maintenance work to prevent flooding.
https://youtu.be/XCEixz0JzFQ?si=X7llwwnCSJolLdkp
A trifold ‘You Live in a Flood Zone– Get Flood Ready.
Do You Know What to Do Before, During, and After a
Flood?’ was mailed in January 2024.
In mid-October 2023, Valley Water’s 2023-2024
Flood Awareness Outreach Partner Social Media
Toolkit, 'Get Flood Ready', was available for
download to all partnering agencies, including CRS
communities. The toolkit provided digital and social
media banners and animations featuring the
campaign’s calls to action: Get flood ready, know
your risk, sign up for emergency alerts, and find
sandbags. The toolkit included multilingual graphics
showcasing the 9 CRS tips and offered the
opportunity to request co-branded bill inserts and
banners.
The toolkit includes the following items which
contained messages for all nine flood awareness tips
(PPI CRS message topics) for all Santa Clara County
communities to use:
●Get Flood Ready
●Know your risk
●Sign up for emergency alerts
●Find sandbags
●Flood zone cards and banners
●Multilingual Flood Ready tips
2
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Cupertino distributes copies of Valley Water’s Flood
Safety Tips at various fairs/events (i.e., Earth Day
Festival) and provides additional copies for the public
on display at City Hall. Cupertino also has a direct
link to Valley Water’s annual mailer and Flood Ready
webpage on the City’s “Floodplain Management”
webpage.
Los Altos distributes brochures available at City Hall,
library, and community center. They are also
distributed at community events (emergency
training, wine stroll, etc.).
Morgan Hill hosted ‘National Night Out’ on
August 1, 2023. Flood preparedness information
(Valley Water floodplain mailer, red ‘Get Flood
Ready’ which includes an emergency supply list, tote
bags, etc.) were distributed and general Flood Facts
were posted for the public’s information. Morgan Hill
also held other events (Leadership Morgan Hill in
February 2023 and Public Works Week in May 2023)
where flood prepared information was shared.
Valley Water’s flood safety brochures were also
available at City Hall.
Mountain View promotes and distributes Valley
Water’s Flood Safety Tips and emergency kits at fairs
(i.e., Earth Day Celebration, Community Summer
Kick-Off Event). Valley Water’s flood safety brochures
are available at city hall.
Palo Alto promotes and distributes Valley Water’s
Flood Safety Tip and emergency kits at fairs (i.e.,
Earth Day Festival) and provides as an informational
item on Utility Inserts sent every year. Valley Water’s
flood safety brochures are available at city hall.
The City of Santa Clara has hard copy brochures
available at city hall and central library. They are
distributed at the yearly art & wine festivals as well.
3
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(CUP OP #03) Flood notice in the local newsletter,
“The Cupertino Scene” (Topics 1-9)
City of Cupertino Each October
or November
issue
N/A Cupertino changed the frequency of the local
newsletter from monthly to quarterly. Therefore, the
annual flood preparation article was published in the
September 2023 issue of “The Cupertino Scene”.
(LA OP #04) Two (2) newspapers ads, in the Los Altos
Town Crier (Topics 1-5)
City of Los Altos Each fall N/A Los Altos published two newspaper ads titled “Assess
Your Flood Risk and Flood Insurance Availability” on
10/4/23 and on 10/11/23 in the Los Altos Town Crier.
(LAH OP #05) The town’s “Our Town” quarterly
newsletter includes information on flood
preparedness. The newsletter is mailed out town-wide
and is also available online on the town’s website
(Topics TBD during cycle visit)
Town of Los Altos
Hills
Each fall N/A Town of Los Altos Hills: No update available -
non-CRS participating community.
(LAH OP #06) The town distributes various flood
preparedness and safety materials at events, including
Valley Water’s annual floodplain mailer and
promotional item (e.g., emergency starter kits, Get
Flood Ready Emergency Supply Checklist tote bags,
etc.), FEMA flood insurance information, ReadySCC,
and American Red Cross Flood apps, AlertSCC,
sandbag guidelines, flood protection project-specific
notices, FEMA NFIP materials, and preparedness
activity/coloring books, etc.) to the public
Town of Los Altos
Hills
Annually,
spring and late
summer
N/A Town of Los Altos Hills: No update available -
non-CRS participating community.
(MIL OP #07) “Flood Public Advisory” brochure to
community at large (Topics 1-6)
City of Milpitas Each December
to January
N/A Milpitas: Utility bill inserts was sent to every address
in Milpitas in May 2024, and will be sent out within
the fiscal year going forward. This was sent out in
four languages (English, Vietnamese, Spanish, and
Chinese).
(MH OP #08) Sends a citywMide “Flood Report”
brochure (Topics 1-9)
City of Morgan
Hill
Annually, close
to or during
the start of the
rainy season
N/A The City of Morgan Hill will mail out the citywide
“2024 Flood Report” in July/August 2024.
(MV OP #09) Sends “The View” citywide newsletter,
Winter version, includes information on flood risk,
flood safety, and the importance of buying flood
insurance (Topics 1-9)
City of Mountain
View
Fall newsletter
edition
N/A Mountain View sent out “The View” for Fall/Winter
2023 with information on flood risk, flood safety, and
the importance of buying flood insurance (Topics 1-9)
4
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(MV OP #10) Mails a utility bill insert to all resident
and businesses that contains information on flood risk,
flood safety, and the importance of buying flood
insurance (Topics 9)
City of Mountain
View
Between July -
September
N/A Mountain View sent out Valley Water’s Get Flood
Ready flier as a utility billing insert to every City
utility customer in Winter 2023/2024.
(PA OP #11) Sends the “Are You Ready for Winter
Storms?’ flier (aka utilities insert) to all residents and
businesses in the City, along with their utility bills
(Topics 1-9)
City of Palo Alto Each Fall N/A Palo Alto sent “Are You Ready for Winter Storms?”
fliers to all residents and businesses along with their
utility bills in September 2023. The social media ad
campaign (i.e. Facebook, Instagram, Nextdoor) was
also included in the utility bills that went out in
September 2023.
(PA OP #12) Sends out utility announcement, “Anytime
it can rain, it can flood. Don’t get caught off-guard”
(Topics 1, 2,3, 4, 5, 6, 7, & 9 –will pursue adding other
topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent a utility announcement as an
informational announcement on utility bills went out
in December 2023. Effective FY23, the City’s Public
Works Department shifted from the March/April
time frame of this announcement, to December each
year.
(PA OP #13) The city distributes various flood
preparedness and safety documents, including FEMA
NFIP materials for public/policyholders
City of Palo Alto Year Round N/A Palo Alto distributed flood preparedness documents,
including the emergency starters kit, during Earth
Day Event on 4/20/24, and also makes
dinformational materials available in our HQ lobby.
(SC OP #14) Mails out a citywide newsletter for
residents and businesses called “Inside Santa Clara”
(Topics 1-9)
City of Santa Clara Each fall N/A Santa Clara: For the flood 2023 season, in-lieu of the
newsletter, a Flood Ready email was sent out to
residents in 12/12/23, as well as a Utility BIll Insert
on flood information in Spring 2024. The next
newsletter is projected to be in Fall 2024.
Educate our community on flood
protection and preparedness measures
Increase in ‘hits’ on Valley Water and
communities Flood Protection Resources
webpage
______________________
These website projects are credited under
Activity 350 – Flood Protection
Information, element c). Flood protection
website (WEB),
not credited under Activity 330
(VW OP #15) Flood Ready webpage: Flood & Safety,
Flood Protection Resources, includes floodplain and
countywide mailers
https://www.valleywater.org/bfloodready
Valley Water Year Round All Santa Clara
County CRS
Communiohties
Valley Water’s flood protection resources landing
page includes the most current version of the annual
floodplain mailer ‘Get Flood Ready. You Live in a
Flood Zone. Know your flood risk. Sign up for alerts.
Get Sandbags’ (dated 9/23)
https://online.flipbuilder.com/tkap/qkwt/; and
CWM “‘Flooding can happen. Anytime. Anywhere.
Get Flood Ready’(dated 10/23)
https://s3.us-west-1.amazonaws.com/valley
water.org.us-west-1/s3fs-public/2023%20Co
untywideMailer.pdf,; and
5
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Note: To receive any WEB credit, the
community’s website must meet the
following criteria:
The community must check the website’s
links at least monthly, and fix those that
are no longer accurate. At least annually,
the community must review the content to
ensure that it is still current and pertinent
“You Live in a Flood Zone, Make Sure You Are Ready.
Do You Know What to Do Before, During, and After a
Flood?”’ trifold (dated 12/23)
https://s3.us-west-1.amazonaws.com/valleywater.or
g.us-west-1/s3fs-public/2023%20flood%20mailer.pdf
; and
‘Get Flood Ready. You Live in a Flood Zone’
multilingual postcards (dated 09/23)Download
postcard
Cupertino’s “Floodplain Management” webpage has
a link that redirects to Valley Water’s Flood Ready
landing page.
Gilroy’s “Flood Management” and “Emergency
Preparedness” web pages link to Valley Water’s
Flood ready landing page.
Los Altos’ “Floodplain Management Information”
web page links to Valley Water’s Flood Ready web
page.
Morgan Hill’s “Floodplain Management” landing
page redirects to Valley Water’s Flood Ready landing
page.
Mountain View’s “Flood Protection and Insurance
Information” webpage links to Valley Water’s Flood
Ready web page.
Palo Alto’s “Flood Information and Winter Storm
Preparedness” webpage redirects to Valley Water’s
Flood Ready landing page.
City of Santa Clara’s “Flood Protection Information”
web page redirected to Valley Water’s Flood Ready
page.
6
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
All Santa Clara communities flood protection
resource landing pages redirect to Valley Water’s
Flood Ready landing page.
(ALL OP #16) All communities’ website flood
protection resources webpage includes language that
contains the three additional PPI priority messages
noted below:
7. Develop an emergency plan
8. Download disaster apps
9. Understand shallow flooding risks––don’t
drive through standing water
All Santa Clara
County
Communities
Year Round N/A Valley Water’s flood protection resources landing
page includes the top 6 CRS priority topic messages,
as well as the 3 additional messages identified in the
2021 PPI (page 45). Reminders to verify required
language/links was on all communities websites was
discussed at both the 3/26/24 and 5/29/24 CRS
Users Group/PPI Meetings.
Cupertino’s “Floodplain Management” webpage has
a link to Valley Water’s annual mailer which includes
the CRS 9 topics.
Gilroy’s “Emergency Preparedness”' webpage
redirects to Valley Water’s Flood Ready landing page,
‘9 Essential Tips to Get Flood Ready.’ Our Emergency
Preparedness page also includes topics 7, 8, and 9.
Morgan Hill’s “Flood Information, Floodplain
Management” webpage currently includes a link to
the “2023 Flood Report” that includes the CRS 9
topics. The link will be updated when the “2024
Flood Report” version is available in July/August
2024.
Mountain View’s “Flood Protection and Insurance
Information” webpage has a link to Valley Water’s
annual mailer which includes the CRS 9 topics.
Palo Alto’s utility insert includes all three additional
PPI priority messages, and the Flood Information and
Winter Storm Preparedness website has a link to the
utility insert which shows the three additional PPI.
City of Santa Clara’s “Flood Protection Information”
web page includes resources for preparedness.
7
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SCC OP #17) Hosts a “Storm and Flood Information
and Resources” webpage available for all residents in
the county, includes re-directing to
www.floodsmart.gov
https://www.sccgov.org/sites/opa/Pages/storm.aspx
Santa Clara County
Office of Public
Affairs
Year Round N/A Santa Clara County: No update available - non-CRS
participating community
(SCC OP #18) Hosts a “Flood Safety Information”
webpage, includes re-directing to
www.valleywater.org/floodready
https://cpd.sccgov.org/flood-safety-information
Santa Clara County
Consumer
Protection Division
Year Round N/A Santa Clara County: No update available - non-CRS
participating community
(SCC OP #19) Hosts a “Be a Prepared Community
Member” webpage that includes emergency
preparedness information
https://emergencymanagement.sccgov.org/be-prepar
ed-community-member
Santa Clara County
Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS
participating community
(SCC OP #20) Hosts a “People with Access and
Functional Needs (AFN)” webpage
https://emergencymanagement.sccgov.org/people-ac
cess-and-functional-needs-afn
Santa Clara County
Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS
participating community
(CUP OP#21) Hosts a “Citizen Preparedness” webpage
that includes emergency preparedness information,
includes re-directing to Valley Water’s
www.valleywater.org/floodready webpage
https://www.cupertino.org/residents/community-serv
ices-programs/emergency-services/citizen-preparedne
ss
City of Cupertino
Office of
Emergency
Services
Year Round N/A Cupertino has archived the “Citizen Preparedness”
webpage and created a new “Floodplain
Management” webpage:
https://www.cupertino.org/our-city/departments/pu
blic-works/permitting-development-services/floodpl
ain-management
(GIL OP #22) The city hosts an “Emergency
Preparedness” webpage Emergency Preparedness |
Gilroy, CA - Official Website (cityofgilroy.org)(listed in
Appendix B)
City of Gilroy
Fire Department
Year Round N/A Gilroy continues to maintain an “Emergency
Preparedness” webpage, including a link that
redirects to Valley Water’s Flood Ready landing page,
the National Weather Service webpage, Ready.gov,
FloodSmart.gov, and the City’s Flood Management
webpage. The Emergency Preparedness webpage is
reviewed once a month and updated as needed.
(LA OP #23) The city’s Public Works Department hosts
a ‘Flood Zone Information’ webpage on its website
(listed in Appendix B)
https://www.losaltosca.gov/publicworks/page/flood-z
one-information
City of Los Altos
Public Works
Department
Year Round N/A Los Altos’ webpage is updated as needed. The
webpage URL is:
https://www.losaltosca.gov/publicworks/page/flood
plain-management-information
(LAH OP #24) The town hosts a “Flood Information”
webpage on the town’s website. This webpage
Town of Los Altos
Hills
Year Round N/A Town of Los Altos Hills: No update available -
non-CRS participating community
8
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
I
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I
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Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
includes information on the PPI nine topics, including
a supporting message. The webpage redirects to the
following key resource websites:
www.valleywater.org/floodready,
www.floodsmart.org, www.ready.gov,and
www.weather.gov
(LG OP #25) The town’s website encourages residents
and businesses to purchase flood insurance and
redirects visitors to www.floodsmart.gov
Town of Los Gatos Year Round N/A Town of Los Gatos: No update available - non-CRS
participating community
(MIL OP #26) The city’s’ website has a “Flood
Information” webpage that contains information on
several of the PPI message topics; the webpage also
redirects to Valley Water, FEMA, NOAA,
www.floodsmart.gov,www.Ready.gov, and USGS
webpages
The city’s website also has a “Important Flood Hazard
Information” webpage that contains information on
several of the PPI message topics; the webpage also
redirects to Valley Water, FEMA, NOAA,
www.floodsmart.gov (listed in Appendix B)
https://www.ci.milpitas.ca.gov/milpitas/departments/
engineering/flood-information/
City of Milpitas
Engineering
Department
Year Round N/A Milpitas: On-going.
Link:
https://www.milpitas.gov/280/Flood-Information
(.MH OP #27) The city’s website has a “Flood
Information, Floodplain Management” webpage that
contains city’s flooding information which redirects to
their Floodplain Management page and includes a link
to the city’s latest annual “Flood Report.” The
webpage redirects Valley Water’s flood ready webpage
and also contains FEMA flood information
http://www.morgan-hill.ca.gov/747/Flood-Informatio
n
Floodplain Management | City of Morgan Hill, CA -
Official Website
City of Morgan Hill
Engineering Land
Development
Year Round N/A Morgan Hill’s “Flood Information, Floodplain
Management” webpage will be updated to include a
link to the “2024 Flood Report” brochure which is
estimated to be available in July/August 2024.
9
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
I
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I
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I-
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(MH OP #28) The city’s website has an “Emergency
Preparedness’ webpage (listed in Appendix B)
http://www.morgan-hill.ca.gov/133/Emergency-Prepa
redness
City of Morgan Hill
Police Department
Year Round N/A Morgan Hill continues to maintain its “Emergency
Preparedness” landing page.
The Emergency Preparedness landing page promotes
“Do 1 Thing” a 12-month program with a goal of
assisting the community to be better prepared for
emergencies and disasters. This information was also
included in the “Weekly 411.”
(MV OP #29) Hosts a “Flood Protection and Insurance
Information” webpage on its website (listed in
Appendix B)
www.mountainview.gov/depts/pw/flood_protection.a
sp
City of Mountain
View Public Works
Department
Year Round N/A City of Mountain View’s “Flood Protection and
Insurance Information” web page includes resources
for preparedness and links to Valley Water’s
Floodplain Mailer.
(PA OP #30) Hosts a “Floodplain Management”
webpage (listed in Appendix B)
https://www.cityofpaloalto.org/gov/depts/pwd/storm
water/floodzones.asp
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the “Floodplain
Management” webpage that has all relevant
information regarding flood plain management
topics.
(PA OP #31) Hosts a “Flood Safety Tips” webpage
www.cityofpaloalto.org/storms;flood_safe_11-16.cdr
(cityofpaloalto.org)
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the “Flood Information
and Winter Storm Preparedness Webpage” which
has links to the “Flood Safety Tips” flier under
‘Before the Storm Additional Information.’
(PA OP #32) Hosts a ‘Creek Monitor’ webpage (listed in
Appendix B)
https://www.cityofpaloalto.org/gov/depts/pwd/creek
_monitor/default.asp
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the real time creek
monitor webpage that warns residents of imminent
danger of flooding.
(PA OP #33) Hosts a “Flood Information and Winter
Storm Preparedness” web page which contains useful
information for flood readiness (listed in Appendix B)
https://www.cityofpaloalto.org/services/public_safety
/flood_information_winter_storms/default.asp
City of Palo Alto
Office of
Emergency
Services
Year Round N/A Palo Alto continues to host the “Flood Information
and Winter Storm preparedness” website has useful
information on flood preparedness for before storm,
during storm and after storm.
(SJ OP #34) The city’s webpages includes a “Flood
Hazard Zones” webpage which includes information of
flood preparedness
https://www.sanjoseca.gov/your-government/depart
ments/public-works/development-services/floodplain-
management
City of San Jose
Public Works,
Development
Services
Year Round N/A San Jose: Website includes flood zone and flood
smart information. Updated link:
https://www.sanjoseca.gov/your-government/depar
tments-offices/public-works/development-services/fl
ood-hazard-zone
10
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SC OP #35) The city’s “Flood Protection Information”
webpage contains valuable information on flood
related topics
https://www.santaclaraca.gov/our-city/departments-g
-z/public-works/engineering/flood-protection (also
listed in Appendix B)
City of Santa Clara Year Round N/A Santa Clara: Website is updated and maintains flood
topic information
(SAR OP #36) The city’s website encourages
residents/businesses to purchase flood insurance and
redirects visitors to www.floodsmart.gov
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating
community
(SAR OP #37) The city has a “Staying Safe, Winter
Storms” webpage. They have also linked the city’s
Winter Storms webpage to Valley Water’s Flood Ready
webpage
https://www.saratoga.ca.us/218/Winter-Storms
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating
community
(SUN OP #38) The city has a “Flood Protection”
webpage Sunnyvale, CA - Flood Protection (listed in
Appendix B)
City of Sunnyvale Year Round N/A Sunnyvale: The City continues to maintain its flood
protection website.
Topics 1-9 and supporting messages
Flood Awareness Media Campaign, including social media
Educate our community on flood
protection and preparedness measures
(VW OP #39) Conducts a flood awareness media
campaign, reaching the community at large, including
our multilingual community. Many of the Santa Clara
County CRS Communities recognize Valley Water’s
Flood Awareness Campaign and link it on their
community’s flood information web page and redirect
to Valley Water’s Flood Ready webpage (Topics 1-9)
Campaign features social media videos and postings
on various platforms
(i.e., Facebook, Twitter, Instagram, Nextdoor, etc.),
digital banners, newspaper advertorials, radio ads,
billboards, utility bill inserts for communities to use,
communities redirect to ValleyWater.org/FloodReady
and television/mobile ads targeting residents who live
in flood-prone areas and multilingual ethnic
communities
Valley Water
Communications
Annually, for
the duration of
the rainy
season,
typically from
November to
April
All Santa Clara
County CRS
Communities
Valley Water's FY24 Flood Awareness Campaign
theme was "Get Flood Ready. You Live in a Flood
Zone.” Valley Water's outreach employed digital
geo-targeting technologies to reach businesses and
residents in the flood zone. The campaign sought to
drive awareness of flood risk, encourage residents
to sign up for emergency alerts, and know where to
find sandbags. Our materials emphasized our
efforts to reduce the risk of flooding by working on
capital improvement projects and showcasing our
crews' work before, during, and after a storm
emergency to keep the community safe from
flooding. The overarching message was that we are
ready and ask everyone to take steps to be
flood-ready.
An educational paid advertising campaign
supplemented Valley Water's community outreach
effort. Polling results from the prior winter
campaign supported the advertising campaign,
helping to understand target audiences and their
awareness levels and explore what educational
messages and images most appealed to them.
11
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
__________ I __ _
t----------+----+------------------1 __ _
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
The Flood Awareness Campaign lasted six months,
from October 2023 to March 2024, and cost
$336,000. Valley Water’s FY24 Annual Flood
Awareness Campaign cemented the shift to a digital
geo-targeted campaign supplemented by four
direct multilingual mailings to approximately 49,806
homes and businesses in or near a high-risk flood
area, as designated by the FEMA Special Flood
Hazard Area (SFHA).
See Attachment 3 of the FY24 Annual Evaluation
Report for flood awareness campaign and post
campaign survey details.
Los Altos included an insert provided by Valley Water
to all residents and businesses via a refuse collection
bill insert in November 2022 (non-residential) and
January 2023 (residential).
Morgan Hill’s flood preparedness outreach efforts for
FY24 are listed below:
●August 1, 2023 - Hosted ‘National Night Out.’
Flood preparedness information (Valley Water
floodplain mailer, red ‘Get Flood Ready’ which
includes an emergency supply list, tote bags,
etc.) were distributed and general Flood Facts
were posted for the public’s information.
●August 25, 2023 - Included Emergency
Preparedness resources and tips in its Weekly
411.
●September 2023 - Announced in its Weekly 411
that September was Emergency Preparedness
Month. City’s Office of Emergency Services also
held an Emergency Preparedness Presentation
on September 20, 2023 at the City’s Centennial
Recreation Senior Center.
●October 2023 - Starting in July 2023, began
participating in the ongoing statewide agency
coordination calls that led up to California Flood
Preparedness Week held during the week of
October 21-28, 2023.
12
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
All Santa Clara communities support and promote
Valley Water’s outreach projects
(VW OP #40) As part of the flood awareness campaign,
a ‘Get Flood Ready, Social Media and Web Resources
Guide’ is provided to all cities/county in Santa Clara
County for their use as part of their outreach efforts
Valley Water Upon the
completion of
the annual
FPM
All Santa Clara
County CRS
Communities
Valley Water also deployed a small-scale
multilingual social media campaign with the slogan
"Get Flood Ready’ on social media and web
platforms. The campaign launched in winter 2023,
starting with the season's first rains, and continued
through March 2024.
A key strategy for the paid flood awareness campaign
was incorporating the 2021 Program for Public
Information (PPI) 6 priority topics and the three
additional outreach topics, including messages
supporting the nine topics, in Valley Water ads. Staff
crafted messages derived from Valley Water's annual
FPM to residents in the SFHA.
The ‘Get Flood Ready’ Partner Toolkit
(https://conta.cc/46LwBzd) includes ‘Multilingual
Flood Ready Tips’ for communities to share the 9 key
multilingual flood preparedness tips on social media
or post individually as a multilingual slideshow.
Download CRS tips
See Attachment 3 of the FY24 Annual Evaluation
Report for flood awareness campaign and post
campaign survey details.
Los Altos has included links to the flood awareness
campaign web resources in electronic newsletters
during the 2022/2023 flood season and on the city’s
website.
Morgan Hill’s Public Information utilizes Valley
Water’s Get Flood Ready social media and resources
as they deem applicable on any given period.
Mountain View’s “Flood Protection and Insurance
Information” webpage has links to Valley Water’s Get
Flood Ready webpage.
13
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Palo Alto has Valley Water’s Flood Awareness
Campaign linked on the City’s Flood Information and
Winter Storm Preparedness website.
Santa Clara has Valley Water’s Flood Awareness
Campaign linked on the City’s Public Works,
Engineering, Flood Protection Information landing
page on their website.
All Santa Clara communities flood protection
resource landing pages redirect to Valley Water’s
Flood Ready landing page.
(SCC OP #41) Shares Valley Water’s digital social media
resource links during the flood season. The “Floods
Follow Fires. Are you Ready?” and “Got Sandbags”
messages redirect to Valley Water’s website.
Messages are used on social media, short form
newsletter, short form email, web, and Nextdoor
Santa Clara County
Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS
participating community
(CUP OP #42) Recognizes the robust social media
campaign led by Valley Water and has linked the city’s
main flood preparation webpage to Valley Water’s
Flood Ready webpage
City of Cupertino Year Round N/A Cupertino continues to maintain the “Floodplain
Management” webpage, including a link that
redirects to Valley Water’s Flood Ready webpage.
(GIL OP #43) The city recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready webpage
City of Gilroy Year Round N/A Gilroy: The “Emergency Preparedness” and Public
Works “Flood Management” webpage both link to
Valley Water’s Flood Ready webpage.
(LAH OP #44) The town recognizes Valley Water’s
Flood Awareness Campaign and has linked the town’s
main flood webpage to Valley Water’s Flood Ready
webpage
Town of Los Altos
Hills
Year Round N/A Town of Los Altos Hills: No update available -
non-CRS participating community
(LG OP #45) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the Town’s main
flood webpage to Valley Water’s Flood Ready webpage
Town of Los Gatos Year Round N/A Town of Los Gatos: No update available - non-CRS
participating community
(MV OP #46) The city does a social media notification
about storm preparation for winter storms ahead of
time. The notification directs residents to their “Flood
Protection and Insurance Information” webpage. The
city has also linked the city’s webpage to Valley
Water’s Flood Ready webpage
City of Mountain
View
Year Round N/A Mountain View shared several social media posts
before, during and after the major rain events during
the winter. Posts included information on
preparation, forecasts for rain events and real time
updates on current flooding.
14
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
__________ I __ _
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SC FRP #47) City publishes social media posts, on
Facebook, Twitter, and other platforms, focused on
safety.
The city has prepared a pre-flood plan (FRP) for public
information projects that will be implemented before,
during, and after a storm/flood, as well as identifying
who is responsible for posting these messages, what
type of events they apply to, what social media
platforms to post to and how often
City of Santa Clara
Office of
Emergency
Services
During the
storm season
N/A Santa Clara: Information was posted on social media
for flood awareness week led by City Streets Division
(SJ OP #48) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready
webpage. Keeps Valley Water’s floodplain mailer static
location at City Hall for residents to pick-up and is also
distributed at various events throughout the year
City of San Jose Year Round N/A San Jose places Valley Water’s FPM at City Hall and
their website redirects to Valley Water’s Flood Ready
webpage. The City recognizes and supports Valley
Water’s Flood Awareness Campaign.
(SAR OP #49) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready webpage
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating
community
(SAR OP #50) The city does a social media notification
about storm preparation for winter storms ahead of
time
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating
community
(SUN OP #51) The city actively posts flood safety and
preparedness messaging through social media
platforms (i.e., Facebook and Twitter)
City of Sunnyvale
Environmental
Services
During the
rainy season
(October –
March)
N/A Sunnyvale: City staff posted information to Facebook
regarding keeping the storm drain clear to prevent
clogging.
Topics 1-9 and supporting messages
Community Events – Distribute flood preparedness materials to
the community
Educate our community on flood
protection and preparedness measures
Increase in ‘hits’ on Valley Water and cities
Flood Protection Resources pages and
improve Valley Water’s Flood Campaign
results
Residents less stress during emergencies
and better prepared before a flood event
(VW OP #52) Copies of Valley Water’s multilanguage
floodplain mailer is made available to all Santa Clara
County CRS Communities to disseminate at various
events, including keeping the mailer static in lobby
areas for visitors to pick-up. Valley Water attends
various communities’ events/fairs throughout the
county and disseminates flood readiness materials,
including various FEMA flood-related publications and
Valley Water flood ready materials (Topics 1– 9)
Valley Water Annually,
September -
May
All Santa Clara
County CRS
Communities
The below table reflects the quantities
requested/sent by/to the agency. FPM estimated
delivery date December 2023, Postcard and Trifold
estimated delivery date January 2024.
Community Floodplain
Mailer
Postcard /
Trifold
City of Los Altos 50 100 / 20
Town of Los Altos Hills 25 150 /20
City of Los Gatos 25 25/20
City of Milpitas 50 25/20
City of Morgan Hill 150 150/150
City of Mountain View 25 25/20
City of Cupertino 50 50/20
VW CRS Program 150 300/50
City of Palo Alto 100 25/20
City of Sunnyvale 25 25/20
All other cities/county
(6 ct. )
25 25/25
15
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
_________ I __ _
_________ I __ _
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
The FPM is posted on our website
https://online.flipbuilder.com/tkap/qkwt/
Valley Water’s 2023-2024 Flood Awareness Outreach
Partner Toolkit (https://conta.cc/46LwBzd) was
made available for download to all partnering
agencies and includes access to our FPM:
In mid-October 2023, Valley Water’s 2023-2024
Flood Awareness Outreach Partner Social Media
Toolkit, 'Get Flood Ready', was available for
download to all partnering agencies, including CRS
communities. The toolkit provided digital and social
media banners and animations featuring the
campaign’s calls to action: Get flood ready, know
your risk, sign up for emergency alerts, and find
sandbags. The toolkit included multilingual graphics
showcasing the 9 CRS tips and offered the
opportunity to request co-branded bill inserts and
banners.
Cupertino distributes copies of Valley Water’s
Floodplain Mailer at various fairs/events and
provides additional copies for the public on display at
City Hall.
Los Altos distributes copies of the Valley Water’s
Floodplain Mailer and postcards at City Hall and
Community Center buildings.
Mountain View distributes copies of Valley Water’s
Floodplain Mailer and postcards at City Hall and
during tabling events such as Earth Day and Summer
Kick-Off.
Palo Alto distributes Valley Water’s multi-language
floodplain mailer during fairs during Earth Day event
and Palo Alto’s Open House every year.
Santa Clara: Fliers and additional information are
currently at city hall and public library.
16
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(CUP OP #53) Distributes flood readiness outreach
materials at various events/ facilities
City of Cupertino Year Round, as
needed
N/A Cupertino distributes copies of Valley Water’s
Floodplain Mailer and other promotional items
provided by Valley Water at various fairs/events and
provides additional copies of the mailer for the
public on display at City Hall.
(GIL OP #54) Participates in two fair/events: Gilroy
Garlic Festival (GF) and city’s Public Works Week
Community Open House (PWWCOH)
City of Gilroy End of July (GF)
Typically, in
May
(PWWCOH)
N/A Gilroy: There was no Garlic Festival (due to the
shooting at this festival in July 2019, the City has
postponed this event indefinitely), so no materials
were distributed at this event. However, on August
1, 2023, the City hosted National Night Out where
flood readiness materials were distributed.
Materials were also distributed during the PWWCOH
on May 22, 2024.
(LAH OP #55) Hosts two events - Earth Day (ED) and
the Town Picnic (TP)
Town of Los Altos
Hills
Annually,
Spring (ED) and
late Summer
(TP)
N/A Town of Los Altos Hills: No update available -
non-CRS participating community
(MIL OP #56) Distributes FEMA flood-related
publications at various events
City of Milpitas Year Round N/A Milpitas: Ongoing. Distributing flood ready kits and
information on “Earth Day” which is on
April 22, 2024.
(MV OP #57) The city participates Mountain View Art
& Wine Festival (MVA&WF) and Thursday Night Live
(TNL) and distributes flood preparedness information
City of Mountain
View
Each
September
(MVA&WF)
Months of
June/July (TNL)
Valley Water Mountain View attends various events such as Earth
Day, Summer Kick-Off, and Public Works Week and
distributes flood readiness fliers and handouts
during these events.
(PA OP #58) Staff hosts a flood readiness table at city’s
annual Earth Day (ED) event and at the city Municipal
Corporation Open House (MCOH). Upon request, the
city also participates in other fairs and promotes flood
readiness, including Creekwise mailer/brochure
City of Palo Alto Each April (ED)
and July
(MCOH)
Can vary
depending on
requests made
to City to
support fairs
Palo Alto hosted a flood readiness table at the Earth
Day Event on 4/20/24 and will host a table at the City
Municipal Corporation Open House which will be
held on 7/15/24 (FY25).
(SJ OP #59) Staff hosts and participates in the ‘Building
Permits and Home Safety Open House.’ The city’s also
hosts ‘Pumpkins in the Park’ event which Valley Water
staff participates in and promotes flood preparedness
City of San Jose Each May and
October
Valley Water San Jose hosts the annual Building and Home Safety
Open House. This year’s open house was held on
5/2/24. The City also hosted “Pumpkins in the Park”
on 10/14/23. Valley Water hosted an information
17
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
booth and distributed flood preparedness
information on flood safety and emergency
preparedness materials, including Valley Water’s
annual floodplain mailer.
(SC OP #60) City hosts a flood readiness table at the
Art & Wine Festival. Valley Water also sponsors a table
at the festival promoting flood preparedness and
distributes various flood readiness materials to the
community
City of Santa Clara Each
September
N/A Santa Clara: Flood readiness table was set-up at Arts
& Wine Festival September 2023. Flood promotional
packets and fliers provided by Valley Water were
distributed to visitors.
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 9: Understand shallow flooding risks – don’t drive through
standing water
Message 9A - Understand shallow flooding risks - don’t drive
through standing water
FEMA’s message: “Turn Around Don't Drown®.”
Less damage due to the floods; improve
sandbag distribution
Fewer accidents and rescues
(SUN OP #61) City has permanent “Road May Flood”
street signs in areas of the City prone to flooding and
promotes the “Flood Zone Look Up” featured on the
city’s website
City of Sunnyvale Year Round N/A Sunnyvale: Ongoing. City staff still promote the use
of the “Flood Zone Lookup.”
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard
Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or
less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before
you build
Increase in inquiries on retrofitting
measures. Decrease the number of
repairs and elevations without permits.
Increase number of repairs with permits
Ensure people who are interested in
protecting their property from flooding
are getting the help they need
Keep families safe
(CUP OP #62) The city offers Flood Protection
Assistance, Property Protection Advice. Staff provides
in-person flood risk consultation at the front counter
and/or site visits when requested
City of Cupertino Year Round N/A Cupertino: Ongoing. The City maintains a log of
FEMA-related requests.
(MIL OP # 63) The city offers Flood Protection
Assistance, Property Protection Advice and provides
in-person flood risk consultation at the front counter
City of Milpitas Year Round N/A Milpitas: Ongoing. City maintains logs of
FEMA-related requests.
(SC OP #64) The city offers Flood Protection
Assistance, Property Protection Advice
City of Santa Clara Year Round N/A Santa Clara: On-going per requests to the city
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks
Cleaner streams and fewer dumping
violations
Fewer debris blockages during high-flow
events
Drainage inspectors report fewer calls
and a decrease in the amount of trash
removed
(VW OP #65) “Do Not Dump”/illegal dumping message
is sent each year to all Santa Clara County residents in
Valley Water’s CWM and FPM
Valley Water
Communications
Each late
October or
November
(CWM)
Each
November/
December
(FPM)
All Santa Clara
County CRS
Communities
Valley Water’s FY24 FPM included the 'Do Not
Dump/Illegal to Dump' (Topic 7, page 5) messaging.
Additionally, Valley Water’s website ‘Get Flood Ready
Essential Tips’ landing page contains ‘Keep debris
and trash out of our streams,’ and the, dump, or
drain anything in creeks’ under the ‘Flood Safety
Advice: Before a Flood’ section., and our ‘Report
Creek Blockages and local street flooding’ promotes
the do not dump/illegal dumping message.
18
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
-
-
-
I
-
-
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
https://www.valleywater.org/flooding-safety/flood-r
eady
https://www.valleywater.org/flooding-safety/flood-r
eady/flood-safety-advice
https://www.valleywater.org/flooding-safety/flood-r
eady/report-creek-blockages-local-flooding
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results:53 sites; 1,209
Volunteers; 61.06 distance cleaned (miles); 23,456
weight of trash collected (rounded up to the nearest
pound); 3,614 weight of recyclables collected
(rounded up to the nearest pound);and
National River Cleanup Day (NRCD) on May 18, 2024
(Preliminary Results: 43 sites; 690 Volunteers; 66.22
distance cleaned (miles); 16,481 weight of trash
collected (rounded up to the nearest pound); 773
weight of recyclables collected (rounded up to the
nearest pound)
https://cleanacreek.org/past-results-2/
Several Santa Clara communities participate in these
clean-up events.
Cupertino’s “Floodplain Management” webpage has
a link to Valley Water’s Floodplain Mailer. The City
also includes the “Do Not Dump” messaging in The
Cupertino Scene’s annual flood preparedness article.
Morgan Hill includes this message in their annual
Flood Report. The report is posted on the City’s
“Floodplain Management” landing page.
Mountain View’s “Flood Protection and Insurance
Information” webpage has a link to Valley Water’s
Floodplain Mailer and notes who to call in the city to
report illegal dumping.
19
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Palo Alto has Valley Water’s CWM and FPM linked on
the City’s Flood Information and Winter Storm
Preparedness website.
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(VW OP #66) “Do Not Dump” signs placed by
waterways/channels
Valley Water O&M Year Round N/A Valley Water’s Operations & Maintenance continues
its practice of placing ‘Do Not Dump’ signs on
waterways/ channels.
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(VW OP #67) Lists Pollution Hotline number in all
Project Notices
Valley Water
Communications
Year Round N/A Valley Water’s project notices lists the pollution
hotline number.
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(SCC OP #68) Storm Drain Stenciling/Medallion
Program
Santa Clara County Year Round All Santa Clara
County CRS
Communities
Mountain View installs Stenciling/Medallion on all
catch basins and inlets in the public right of way.
Palo Alto installs Storm Drain Stenciling/Medallion
on all public right of way catch basin and inlets.
City of Santa Clara: Medallion installed on public
catch basins/inlets.
Santa Clara County: No update available - non-CRS
participating community.
(SUN OP #69) The city’s “Horizon” newsletter, includes
Do Not Dump messaging
City of Sunnyvale Annually, fall N/A Sunnyvale: The City still produces the Horizon
newsletter and includes a “Do Not Dump” message.
It was published in fall 2023.
20
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(ALL OP #70) Developments that are modifying or
constructing new catch basins/storm drains/inlets are
required, per the below-noted permits, to stencil the
“No Dumping! Flows to Bay.” In addition, some of
these cities require all bid documents for capital
projects which are modifying or constructing new
catch basins, and require the contractors to install the
same stencil. The program is also highlighted on cities’
websites.
▪South County municipalities are subject to the
statewide “Phase II” NPDES Permit
▪North County municipalities are subject to the SF
Bay Municipal Regional Stormwater NPDES Permit
All
Add Headings
(Format >
Paragraph styles)
and they will
appear in your
table of contents.
Year Round N/A Valley Water mark’s each inlet with a “No Dumping!
Flows to Bay” message on Valley Water properties.
Cupertino requires all storm drain inlets to include a
medallion with “NO DUMPING - FLOWS TO
CREEK/BAY” for development projects.
Gilroy requires all new storm inlets and catch basins
to include a stencil or medallion with no dumping,
flows to creek/waterway language for development
projects.
Morgan Hill requires all storm drain inlets and catch
basins within the project area of development
applications to be stenciled with prohibitive language
(such as: “NO DUMPING – DRAINS TO CREEK”)
and/or graphical icons to discourage illegal dumping.
Mountain View requires all storm drain inlets to
include a medallion with “NO DUMPING - FLOWS TO
CREEK/BAY” for development projects.
Palo Alto requires all storm drain inlets to include a
medallion with “NO DUMPING-FLOWS TO
CREEK/BAY” for development projects.
City of Santa Clara provides and installs “No Dumping
Flows to Bay” medallions near each catch basin for
any new storm drain inlets constructed as part of a
project per the City specifications
(CUP OP #71) The city’s annual flood notice in the local
newsletter, ‘The Cupertino Scene,’ contains dumping is
illegal messaging and how to report
City of Cupertino Annually,
October
-November
N/A Cupertino includes the “Do Not Dump” messaging in
The Cupertino Scene’s annual flood preparedness
article.
(CUP OP #72) Participates in clean-up events: the
annual National River Clean-up Day (NRCD) and
Coastal Clean-Up Day (CCD). They coordinate with
Valley Water on both these clean-up efforts. The city
also participates in Valley Water’s Adopt-a-Creek
Program
City of Cupertino Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Cupertino participated in Coastal Clean-Up Day on
9/23/23 and National River Clean-Up Day on
5/18/24.
The City no longer participates in Valley Water’s
Adopt-a-Creek Program.
21
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(LAH OP #73) The town participates in annual clean-up
events: National River Clean-up Day (each May) and
Coastal Clean-up Day (each September) and
coordinates volunteers. They coordinate with Valley
Water on both these clean-up efforts. The town also
participates in Valley Water’s Adopt-a-Creek Program
Town of Los Altos
Hills
Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Town of Los Altos Hills: No update available -
non-CRS participating community.
(MIL OP #74) “Flood Public Advisory” brochure
contains dumping is illegal messaging and how to
report
City of Milpitas Annually from
December to
January
N/A Milpitas: Utility bill inserts was sent to every address
in Milpitas in May 2024, and will be sent out within
the fiscal year going forward. This was sent out in
four languages (English, Vietnamese, Spanish, and
Chinese).
(MIL OP #75) Participates in annual clean-up events:
National River Clean-up Day (NRCD) and Coastal
Clean-Up Day (CCD). They coordinate with Valley
Water on both these clean-up efforts. The city also
participates in Valley Water’s Adopt-a-Creek Program
City of Milpitas Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Milpitas: CCD held as an in-person event on
September 22, 2023. NRCD was held or
May 18, 2024 with one cleanup location.
(MH OP #76) “Flood Report” contains message on
keeping debris and trash out of streams – Do Not
Dump messaging
City of Morgan Hill Annually, close
to or during
the start of the
rainy season
N/A Morgan Hill’s “2024 Flood Report” brochure will
contain the message “It’s illegal to dump debris and
trash into our creeks.”
(PA OP #77) “Are You Ready for Winter Storms?”
utilities insert contains the Do Not Dump and report
illegal dumping messages
City of Palo Alto Each fall N/A Palo Alto includes Do Not Dump and Report Illegal
Messages on City’s utility insert that was sent out in
October 2023.
(PA OP #78) Utility bill insert includes a ‘Utility
Announcement on Flood Safety Tips,’ including Protect
natural floodplains - keep rain gutters and drainage
channels free of debris
City of Palo Alto Annually,
March-April
N/A Palo Alto includes Protect Natural Floodplains-keep
rain gutters and creeks free of debris messages on
flood safety tips sent as Utility Announcement and
the flier sent as an attachment on utility bills every
year.
(PA OP #79) Participates in annual clean-up events:
National River Clean-up Day (NRCD) and Coastal
Clean-Up Day (CCD). They coordinate with Valley
Water on both these clean-up efforts. Additionally, the
city participates in Valley Water’s Adopt-a-Creek
Program
City of Palo Alto Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Palo Alto participates every year during National
River Clean-up Day on Matadero and Adobe Creek.
Palo Alto also participates in the multi-jurisdictional
effort on creek clean-up of San Francisquito Creek.
(PA OP #80) Clean-ups of trash booms located in
Matadero Creek and Adobe Creek are done annually
on an as-needed basis. The city also assesses its hot
spots and cleans up the local drainage system on an
ongoing basis and part of its operations and
maintenance
City of Palo Alto Annually,
as needed
N/A Palo Alto City staff continue clean-ups of trash
booms on Matadero Creek and Adobe Creek, assess
hot spots and clean ups on an ongoing basis on the
entire City’s storm drain network system.
22
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
__________ I ___ I
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SUN OP #81) “Horizon” newsletter includes a “Know
How to Be FloodSafe” article that promotes the Do
Not Dump message
City of Sunnyvale Each October,
Fall Edition
N/A Sunnyvale: The City still includes a “flood Safe”
message in the fall Horizon. It was published in fall
2023.
Residents and
Businesses in the
Special Flood Hazard
Area (SFHA)
-Low Lying Areas,
Along Rivers and
Creeks
-Coastal Communities
at Risk for Sea Level
Rise/Tsunamis
-Repetitive Loss (RL)
Areas
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if
your property is in a floodplain
Message 1C - Check if your home or business is in a Special
Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to
take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard
Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or
less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before
you build
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Residents/businesses in the SFHA are
aware they’re in the SFHA and prepare
before floods
Increase in number of flood insurance
policies in the SFHAs and RLAs in the
county in general
Prospective buyers understand flood risks
Increase number of elevation certificates
on file, and structures repaired with
permits; decrease the number of
repetitive loss increase homes
Increase in the number of flood insurance
policies with contents coverage
(VW OP #82) Multi-language floodplain mailer (FPM)
to all residents and businesses within the SFHA in
Santa Clara County (Topics 1– 9)
Valley Water Each
November/
December
All Annual Floodplain Mailer (FPM) - Valley Water’s
multi-language (English, Spanish, Chinese, and
Vietnamese) annual FPM “Get Flood Ready. You Live
In A Flood Zone” (dated 09/23) mailed on December
2023 to approximately 49,806 homes and businesses
in or near a high-risk flood area, as designated by the
FEMA Special Flood Hazard Area (SFHA)..
https://online.flipbuilder.com/tkap/qkwt/
The FPM featured QR codes, a magnet with
important flood safety websites, a detachable
emergency phone list, photos of our most recent
flood protection projects, a slideshow of our storm
management efforts, which include operating an
EOC, filling sandbags, monitoring stream levels, and
removing blockages, A QR code led to a video
showcasing our stream maintenance work to prevent
flooding.
https://youtu.be/XCEixz0JzFQ?si=X7llwwnCSJolLdkp
Hard copies of the FPM’s (quantities noted below, as
requested by the communities), postcards and
trifolds were also mailed to each city/County in
approximately January 2024 and the FPM was mailed
in approximately November/December 2023
Community Floodplain
Mailer
Postcard /
Trifold
City of Los
Altos
50 100 / 20
Town of Los
Altos Hills
25 150 /20
City of Los
Gatos
25 25/20
City of Milpitas 50 25/20
City of Morgan
Hill
150 150/150
City of
Mountain View
25 25/20
City of
Cupertino
50 50/20
VW CRS
Program
150 300/50
23
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through
standing water
Message 9A - Understand shallow flooding risks - don’t drive
through standing water
FEMA’s message: “Turn Around Don't Drown®.”
City of Palo
Alto
100 25/20
City of
Sunnyvale
25 25/20
All other
cities/county
(6 ct. )
25 25/25
The FPM, postcards, and trifolds posted on Valley
Water’s website ‘Flood Ready’ landing page:
https://www.valleywater.org/flooding-safety/flood-r
eady
Valley Water’s FPM was distributed throughout the
county various events through the flood season, and
we kept copies in our HQ lobby area.
The City of Los Also posted Valley Water’s FPM on
our flood protection website and we kept copies in
the city hall lobby.
The City of Cupertino posted Valley Water’s FPM on
our flood protection website and we kept copies in
the City Hall lobby.
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(CUP OP #83) Flood notice in the local newsletter, The
Cupertino Scene, which reaches residents and
businesses in the SFHA (Topics 1-9)
City of Cupertino Each October
or November
issue
N/A Cupertino published the annual flood preparation
article in the September 2023 issue of “The
Cupertino Scene”.
(LA OP #84) Letter, along with a “Are You Prepared for
a Flood in Your Neighborhood?” brochure to property
owners in the SFHA (Topics 1-8)
City of Los Altos Annually, each
fall
N/A Los Altos mailed letters to all SFHA property owners
in October 2023.
(LAH OP #85) The town’s “Our Town” quarterly
newsletter includes information on flood
preparedness. The newsletter is mailed out town-wide
and is also available online on the town’s website
(Topics TBD during cycle visit)
Town of Los Altos
Hills
Each fall N/A Town of Los Altos Hills: No update available -
non-CRS participating community.
(MIL OP #86) “Flood Public Advisory” brochure to
residents and businesses within SFHA (Topics 1-6)
City of Milpitas Each December
or January
N/A Milpitas: Utility bill inserts was sent to every address
in Milpitas in May 2024, and will be sent out within
the fiscal year going forward. This was sent out in
24
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
-
-
-
I
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
four languages (English, Vietnamese, Spanish, and
Chinese).
(MH OP #87) Sends a citywide “Flood Report”
brochure, including to those in the SFHA (Topics 1-9)
City of Morgan Hill Annually, close
to or during
the start of the
rainy season
N/A Morgan Hill’s “2024 Flood Report” brochure is
anticipated to be mailed out in July/August 2024.
(MV OP #88) Sends “The View” citywide newsletter,
Winter version, includes information on flood risk,
flood safety, and the importance of buying flood
insurance (Topics 1-9)
City of Mountain
View
Fall newsletter
edition
N/A Mountain View sent out “The View” for Fall/Winter
2023 with information on flood risk, flood safety, and
the importance of buying flood insurance (Topics
1-9)
(MV OP #89) Mails a utility bill insert to all resident
and businesses that contains information on flood risk,
flood safety, and the importance of buying flood
insurance (Topics 9)
City of Mountain
View
Between July -
September
N/A Mountain View sent out Valley Water’s Get Flood
Ready flier as a utility billing insert to every City
utility customer in December 2022.
(PA OP #90) Sends the “Are You Ready for Winter
Storms?’ flier (aka utilities mailer) to all residents and
businesses in the city, including to those in the SFHA,
along with their utility bills (Topics 1-9)
City of Palo Alto Each fall N/A Palo Alto sent “Are you Ready for Winter Storms?”
flier as utility inserts was sent out in
September 2023.
(PA OP #91) Sends out utility announcement, “Anytime
it can rain, it can flood. Don’t get caught off-guard”
(Topics 1, 2,3, 4, 5, 6, 7, & 9 –will pursue adding other
topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent flood safety tips as a utility
announcement in December 2023.
(SC OP #92) Mails out a citywide, including all
addresses in the SFHA, newsletter for residents and
businesses called “Inside Santa Clara” (Topics 1-9)
City of Santa Clara Each fall N/A Santa Clara: An additional Flood Preparedness email
was sent out 12/13/23, with a utility bill insert
mailed to residents in Spring of 2024.
(SUN OP #93) Sends two (2) mailers and one (1)
“Horizon” newsletter article “Know How to Be Flood
Safe” that promotes flood safety and flood
preparedness messaging targeted to all residents and
businesses within the SFHA (Topics 2 and 4)
City of Sunnyvale Each fall
around
October
N/A Sunnyvale: The City still sends out mailers to targeted
residents and a flood safe newsletter article. The
mailers were sent October 2023.
(SUN OP #94) Sends mailer to all those in the SFHA
(Topics 1-4, and 7)
City of Sunnyvale Each October N/A Sunnyvale: The City still sends out these mailers. The
mailers were sent October 2023.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Increase in number of flood insurance
policies in the SFHAs, RLAs, and in the
county in general
Prospective buyers understand flood risks
(SCC OP #95) Sends letters to the properties in the
unincorporated section in the areas of the county’s
mapped repetitive loss areas
Santa Clara County Annually, each
fall
N/A Santa Clara County: No update available - non-CRS
participating community.
25
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
I
-
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Message 2C – There is a 30-day waiting period for the policy to
take place
Increase in the number of flood insurance
policies with contents coverage
(CUP OP #96) Continues to send a letter to former
repetitive loss properties
City of Cupertino Annually,
mid-year
N/A Cupertino continues to send out an annual letter to
former repetitive loss properties.
(MH OP #97) Sends a notice to repetitive loss (RL)
areas as required by FEMA
City of Morgan Hill Annually, each
summer
N/A Morgan Hill will send letters to properties in the
City’s mapped repetitive loss areas in June 2024.
(PA OP #98) Sends letters to the properties in the city’s
mapped repetitive loss areas, highlighting flood safety
tips
City of Palo Alto Annually,
typically
August -
September
N/A Palo Alto sent letters to properties in the City’s
mapped repetitive loss areas, highlighting flood
safety tips in August 2023.
(SJ OP #99) Sends letters to the properties in the city’s
mapped repetitive loss areas
City of San Jose Annually, each
typically
between
September -
December
N/A San Jose sent letters to general repetitive loss
property areas in March 2024.
26
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
I
I I
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Messengers to Other
Target Audiences
(Organizations &
Businesses Serving
the Community)
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if
your property is in a floodplain
Message 1C - Check if your home or business is in a Special
Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to
take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard
Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or
less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before
you build
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Educate our community on flood
protection and preparedness measures by
working and coordinating with groups
who serve as messengers, to people who
are at risk of flooding, as they provide
their respective business service
(VW OP #100) Administers a “Let’s Talk Water”
Speakers Bureau Program that customizes
presentations to update groups on specific issues,
provide updates on Valley Water projects, including
flood protection projects and to educate residents on
existing flood risks as well as provide resources and
tips to be flood ready.
https://www.valleywater.org/learning-center/lets-talk-
water-speakers-bureau
Valley Water
Communications
Unit
On a
project-specific
basis or as
requested
Could vary from
year-to-year
Kiwanis
Rotary Clubs
Homeowners
and
Neighborhood
Associations
Forum Groups
Association of
Realtors
In FY24, Valley Water's ‘Let’s Talk Water Speakers
Bureau Program’ reached the 22 organizations listed
below. All general presentations mention flood
protection and the need to ‘Get Flood Ready’
regardless of the county’s drought status. They also
include links to Valley Water’s ‘Flood Ready’
information and resources webpage
(ValleyWater.org/floodready), the hotline to call to
report obstructions in creeks, and flood
preparedness collateral available for all in-person
events.
Valley Water’s Speakers Bureau Program can
customize presentations to update community
groups on water-specific issues and provide updates
on projects in their area. The FY24 presentations that
included flood preparedness information are listed
below
1.June 2, 2023 – Rotary Club of Saratoga
luncheon (FY23)
2.June 12, 2023 – Almaden Valley
Community Association meeting (FY23)
3.June 22, 2023 – Gilroy Sons in
Retirement meeting (FY23)
4.July 11, 2023 – Morgan Hill Kiwanis
Club meeting
5.July 19, 2023 – Rotary Club of Morgan
Hill meeting
6.July 25, 2023 – After Hours Rotary Club
of Gilroy meeting
7.August 3, 2023 – Evergreen Community
Roundtable
8.October 4, 2023 – Almaden Senior
Association meeting
9.November 16, 2023 – San Jose Sons in
Retirement meeting
10.November 29, 2023 – Rocketship
School Parents meeting
27
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Topic 9: Understand shallow flooding risks – don’t drive through
standing water
Message 9A - Understand shallow flooding risks - don’t drive
through standing water
FEMA’s message: “Turn Around Don't Drown®.”
11.December 1, 2023 – Leadership
Sunnyvale meeting
12.December 7, 2023 – Palo Alto Kiwanis
Club meeting
13.anuary 8, 2024 – Berryessa Citizen
Advisory Committee
14.January 26, 2024 – Valley Water Next
Gen Career Pathways
15.February 4, 2024 – Unitarian Fellowship
of Los Gatos
16.February 9, 2024 – The Forum
17.February 28, 2024 – Lions Club of
Willow Glenn meeting
18.March 4, 2024 – Leadership Morgan
Hill meeting
19.March 12, 2024 – Oak Grove
Neighborhood Association meeting
20.March 19, 2024 – Santa Clara City
Libraries
21.April 4, 2024 – Valley Water 101
Academy
22.April 18, 2024 – Kaiser Permanente
Physicians
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(VW OP #101) Participates in booth duty support at
various events and fairs throughout the county,
including Valley Water Capital project meetings or
other events, as requested by various organizations
Valley Water
Office of
Government
Relations
Annually.
During the
flood season
(starting in
September –
May)
All Santa Clara
County CRS
Communities
Valley Water staff made a concerted effort to
actively participate in community events, including
community festivals and emergency preparedness
affairs, particularly in communities and
neighborhoods in or near flood zones. In FY24
(from September 2023 – May 2024), Valley Water
and the communities’ staff hosted 25 booths and
distributed flood preparedness information on
flood safety and emergency preparedness
materials, including Valley Water’s annual FPM.
Those events are listed below:
28
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
1)2023 Santos Family 17th Annual Car Show,
Alviso, CA – 9/2/23
2) Silicon Valley Fall Festival (Day n Night
Festival), Cupertino, CA – 9/9/23
3) Mountain View Art & Wine Festival – 9/9 –
9/10/23
4) Viva Calle, San Jose, CA – 9/10/23
5) Picnic by the Lake Multicultural Festival and
Resource Fair, San Jose, CA – 9/20/23
6) County Parks La Fuente Celebration, San
Jose, CA – 9/23/23
7) Children’s Moon Festival. San Jose, CA –
9/30/23
8) Assembly Member Ash Kalra’s Veggie Fest,
San Jose, CA – 10/7/23
9) Supervisor Lee’s Day on the Bay, Alviso, CA –
10/14/23
10) Bay Area Diwali Festival of Lights, Cupertino,
CA – 10/14/23
11) Pumpkins in the Park, San Jose, CA – 10/14/3
12) Shoreline 40
th Anniversary Event, Mountain
View, CA – 10/15/23
13) Teatro Vision Dia de Los Muertos Matinee,
San Jose, CA – 10/20/23
14) South Asian Cultural Association of
Sunnyvale’s Diwali Festival – 10/21/23
15) Morgan Hill Kidz Fest and Safe Trick or Treat –
10/28/23
16) City of Morgan Hill Fourth Saturday
Downtown Event – 10/28/23
17) D8 Family Fall Festival, San Jose, CA –
10/28/23
18) Santa Visits Alviso – 12/9/23
19) Vietnamese American Roundtable Lunar New
Year, San Jose, CA – 2/3/24
20) VMC Foundation Women’s Leadership &
Policy Summit, San Jose, CA – 3/23/24
21) AAUW Wildflower Run, Morgan Hill, CA –
3/24/24
22) Cupertino Earth and Arbor Day Festival –
4/20/24
29
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
23) Emergency Preparedness Workshop, San
Jose, CA – 4/27/24
24) Tech Interactive Tech Challenge, San Jose, CA
– 4/28/24
25) Berryessa Art Festival, San Jose, CA – 5/11/24
Morgan Hill hosted ‘National Night Out’ on
August 1, 2023. Flood preparedness information
(Valley Water floodplain mailer, red ‘Get Flood
Ready’ which includes an emergency supply list, tote
bags, etc.) were distributed and general Flood Facts
were posted for the public’s information.
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(VW OP #102) Partner with local Second Harvest Food
Bank with distributing FEMA and Valley Water flood
preparedness materials, including promotional item(s)
as available
Valley Water CRS
Program
In October
(during CFPW)
Second Harvest
Food Bank of
Silicon Valley
In February 2024, Valley Water partnered with
Sacred Heart Community Service to provide free
emergency starter kits and multilingual educational
materials to distribute at events to help residents
“Get Flood Ready!” In addition, Valley Water hosted
a booth with “Get Flood Ready!” materials at the
Silicon Valley Bicycle Coalition’s King Tide Ride
Event 2024 held on February 10, 2024, at Riverwalk
Park in San Jose.
In April 2024, Valley Water participated in two
emergency preparedness events to share the “Get
Flood Ready” message. Staff hosted a booth at the
Eggstravaganza Family Event organized by the
Strong Neighborhood Initiative Program Mayfair
Neighborhood Advisory Council in San Jose, which
had more than 350 attendees. Valley Water also
participated in an educational workshop with 40
attendees at The Links, Incorporated “Emergency
Preparedness: Safety Now, Peace Later” event at
the African American Community Service Agency in
San Jose.
In December 2023, the Organization for Latino
Affairs (OLA) provided Valley Water’s emergency
starter kits, English and Spanish flood preparedness
information, and giveaways to approximately 500
30
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
attendees at the Santa Visits Alviso Foundation
event in San José.
(ALL OP #103) Other New Initiatives (as noted in the
PPI document)
1. Continue and expand the standardized flood
message prepared for each community to include
flood messages in utility bills each year, including
PG&E.
2. Expand on partnerships with local chambers of
commerce to disseminate and share flood
preparedness information.
3. Expand on outreach to the Asian and Latino
communities who live in flood prone areas.
4. Expand on outreach to “hot spot” flood prone
areas by hosting on-site or virtual events.
5. Expand on reaching local homeowners
associations (HOA)s and apartment associations
(i.e. Executive Council of Homeowners [ECHO])
6.Expand on reaching residents in marginal and
low-income communities through partnering with
organizations that reach these communities.(i.e.
Second Harvest Food Bank and others)
7. Communities could pursue FEMA Matching Funds
Grants for severe Repetitive Loss Areas.
8. Review and expand other public information
activities, such as Flood Protection Assistance
(Activity 360) and Flood Insurance Promotion
(Activity 370).
9. Develop a region-wide Flood Response
Preparations (FRP)messaging plan.
All TBD TBD The Santa Clara County CRS Group/PPI Committee,
included the ‘Other New Initiatives’ topic for
discussion at both the March 26, 2024 and May 29,
2024 meetings.See Section V. SC County CRS Users
Group/PPIM Committee Meetings - Monitoring and
Evaluating the 2021 PPI in the FY24 Annual
Evaluation Report for details regarding the
review/discussion of the nine other new initiatives.
3/26/24 Meeting, Item #6: Review 2021 PPI “Other
New Initiatives” discussion was as follows:
Focus on two PPI New Initiatives:
Initiative #2: Expand partnerships with the local
chamber of commerce to disseminate and share
flood preparedness information.
■Approach the Silicon Valley Chamber of
Commerce and identify opportunities for
partnerships. We need to be able to reach
residents and businesses.
■Morgan Hill—Chamber of
Commerce/Downtown Association. Economic
Development staff can support the
distribution of information.
· Outreach timing – End of Summer 2024.
Action Item:
Identify each city's chamber of commerce or
equivalent and find ways to share information via
websites, blogs, and newsletters.
Who in each organization can help establish a
connection with the chamber of commerce and
downtown associations?
31
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Initiative #4: Expand on outreach to "hot spot"
flood-prone areas by hosting on-site or virtual
events.
■Valley Water has hotspot data; cities may
maintain different hotspot data depending on
need (e.g., trash hot spots).
■Valley Water has floodplain flood data; it’s
been provided to cities.
■Identify high-risk areas (e.g., libraries,
parks, stores, etc.) to provide flood
preparedness information.
■Valley Water maintains GIS layers with
hotspot information.
We have flexibility with this initiative; we can get
creative on addressing it.
Questions:
●What do we mean by "hot spot"? Is it a
real event or a modeling hotspot?
●Valley Water has modeling results for
design flows with hot spot GIS layers. The
GIS layer is based on historical
observations of repeated flooding.
●Valley Water has recently installed
cameras to assist with flood monitoring.
○https://alert.valleywater.org/ma
p?p=map
●Valley Water and cities might have
different hot spot information based on
what they manage (e.g., storm drains)
5/29/24 Meeting,Item #2: Review of the Meeting
Goals and Agenda discussion was as follows:
Review pending “Action Items” from the committee’s
meeting on March 26, 2024.
Agenda Item #6: Review 2021 PPI “Other New
Initiatives”
Based on targeted outreach efforts utilizing hotspot
information,initiative #4 (expand on outreach to
32
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
"hot spot" flood-prone areas by hosting on-site or
virtual events)is complete.
Initiative #2I: Identify the Chamber of Commerce or
equivalent in each city and find ways to share
information via websites, blogs, and newsletters.
This initiative will be re-evaluated next fiscal year.
All Santa Clara communities support and promote
Valley Water’s outreach projects.
(CUP OP #104) The city provides a Winter
Preparedness notification informing contractors that
during the winter season, they need to winterize their
project(s) site as certain soil disturbance activities are
not allowed during the rainy season
City of Cupertino On a
project-specific
basis
Various
contractors
Cupertino continues to prepare and mail the rainy
season letters every year to applicable projects.
These letters were mailed in mid-August 2023.
(MIL OP#105) On a project-specific basis, the city
provides contractors a Winter Preparedness
notification that informs them that during the winter
season, they need to winterize their project(s) site.
Certain soil disturbance activities are not allowed
during the rainy season
City of Milpitas On a
project-specific
basis
Various
contractors
Milpitas: On-going. The City of Milpitas sent out
winterization notices to larger development projects
in October 2023.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take
place
Increase in number of flood insurance
policies in the SFHAs and in the county in
general
Prospective buyers understand flood risks
These projects are credited under Activity
340 (DFH and REB) – Additional credit is
provided if the PPI states that real estate
agents should (or have agreed to) advise
house hunters about the flood hazard and
that real estate agents give house hunters
a REB brochure
(MH OP #106) The city mails out a newsletter, “Ask
Before You Buy: Know Your Flood Risk!” to local real
estate agents which are provided to homebuyers to
help determine the flood risk of the property being
purchased (listed in Appendix B)
City of Morgan Hill During or prior
to the rainy
season
Real Estate
Agencies/Agent
Morgan Hill will be sending the brochure to real
estate agents in June 2024.
(PA OP #107) Sends out letters to real estate agencies
informing them of their responsibility to identify flood
hazard areas and to take advantage of the Flood Zone
Lookup on the city’s website
City of Palo Alto Annually,
beginning of
flood season
(September/
October)
Real Estate
Agencies/Agent
Palo Alto sent letters to real estate agencies
informing of their responsibility to identify flood
hazard areas in August 2023.
(SJ OP #108) Sends out letters to real estate and
insurance agencies and lenders, informing them of
their responsibility to identify flood hazard areas and
to take advantage of the Flood Zone Lookup on the
city’s website on the “Flood Hazard Zones webpage
and advises to contact the city for map reading
services and elevation certificates on file
City of San Jose At the
beginning of
the flood
season
(September –
December)
Real Estate
Agencies/Agent
San Jose emailed letters to real estate, insurance
agencies and lenders in March 2024.
33
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurisdictional PPI 2021
FY 2024 (Year 3) Outreach Projects Accomplishments by CRS Communities
Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2024 (Year 3 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SUN OP #109) Sends mailer/postcard targeted to real
estate agents informing them of the client’s
responsibility for identification and purchase of flood
insurance and the availability of the automatic 15%
discount
City of Sunnyvale Each October Real Estate
Agencies/Agents
Sunnyvale: The City sent the mailers to real estate
agents October 2023.
34
Valley Water hosted Coastal Cleanup Day (CCD) on
September 23, 2023 (Results: 52 organized clean-up sites; 1,100 volunteers;24,076 pounds of garbage on roadsides, along water channels and other public properties; 3,584 pounds of recyclable material that had been improperly discarded was collected)
https://morganhilltimes.com/volunteers-pick-up-tons-of-garbage-on-coastal-cleanup-day/;ATTACHMENT 2
1 of 11
Santa Clara Valley Water District
FY24 Flood Awareness Campaign
Valley Water's FY24 Flood Awareness Campaign theme was "Get Flood Ready. You Live in a Flood Zone.”
Valley Water's outreach employed digital geo-targeting technologies to reach businesses and residents in the
flood zone. The campaign sought to drive awareness of flood risk, encourage residents to sign up for emergency
alerts, and know where to find sandbags. Our materials emphasized our efforts to reduce the risk of flooding by
working on capital improvement projects and showcasing our crews' work before, during, and after a storm
emergency to keep the community safe from flooding. The overarching message was that we are ready and ask
everyone to take steps to be flood-ready.
An educational paid advertising campaign supplemented Valley Water's community outreach effort. Polling results
from the prior winter campaign supported the advertising campaign, helping to understand target audiences and
their awareness levels and explore what educational messages and images most appealed to them.
The Flood Awareness Campaign lasted six months, from October 2023 to March 2024, and cost $336,000. Valley
Water’s FY24 Annual Flood Awareness Campaign cemented the shift to a digital geo-targeted campaign
supplemented by four direct multilingual mailings to approximately 49,806 homes and businesses in or near a
high-risk flood area, as designated by the FEMA Special Flood Hazard Area (SFHA).
Targeted Mailings
1.FLOOD CAMPAIGN ANNUAL FLOODPLAIN MAILER
Annual Floodplain Mailer (FPM) - Valley Water’s multi-language (English, Spanish, Chinese, and Vietnamese)
annual FPM ‘Get Flood Ready. You Live in a Flood Zone. Know your flood risk. Sign up for alerts. Get Sandbags’
was mailed in December 2023.
https://online.flipbuilder.com/tkap/qkwt/
The FPM featured QR codes, a magnet with important flood safety websites, a detachable emergency phone list,
photos of our most recent flood protection projects, a slideshow of our storm management efforts, which include
operating an EOC, filling sandbags, monitoring stream levels, and removing blockages, A QR code led to a video
showcasing our stream maintenance work to prevent flooding.
https://youtu.be/XCEixz0JzFQ?si=X7llwwnCSJolLdkp
ATTACHMENT 3
2 of 11
2.FLOOD CAMPAIGN POSTCARD MAILER
‘Get Flood Ready. You Live in a Flood Zone’ multilingual postcards that included the nine CRS topics and
supporting messages, and links to various flood readiness/preparedness webpages, were produced and
distributed to 49,806 properties in the FEMA SFHA in October 2023.
Download postcard
3.FLOOD CAMPAIGN TRI-FOLD BROCHURE
Trifold ‘You Live in a Flood Zone– Get Flood Ready. Do You Know What to Do Before, During, and After a
Flood?’ was mailed in January 2024.
https://s3.us-west-1.amazonaws.com/valleywater.org.us-west-1/s3fs-public/2023%20flood%20mailer.pdf
4.COUNTYWIDE MAILER
Valley Water’s Countywide Mailer (CWM) ‘Flooding can happen. Anytime. Anywhere. Get Flood Ready’ was
mailed countywide from November 17 through December 5, 2023, to 755,210 addresses. The CWM included an
ATTACHMENT 3
3 of 11
update on Valley Water's flood protection projects, stream maintenance, and storm preparation efforts. The mailer
also included a multilingual section outlining the 9 CRS flood tips: know your flood risk, get flood insurance ahead
of time, develop an emergency plan and kit, protect your home from flood threats, keep creeks clean and flowing,
sign up for emergency alerts (AlertSCC and the American Red Cross Disaster Emergency App), build responsibly
in floodplains, and avoid floodwaters - understanding shallow flooding: Turn Around Don’t Drown®.
https://s3.us-west-1.amazonaws.com/valleywater.org.us-west-1/s3fs-public/2023%20CountywideMailer.pdf
CRS Community Resources
Santa Clara County cities and County Public Works and Planning Departments received requested copies of
Valley Water’s FPM, postcards, and trifold mailers for their outreach efforts.
Public Agency
Annual Floodplain Mailer (FPM) Postcard Trifold
(Estimated Mail Date
January 2024)(Estimated mail dates Nov/Dec 2023
and January 2024)
City of Los Altos 50 100 20
Town of Los Altos Hills 25 150 20
City of Los Gatos 25 25 20
City of Milpitas 50 25 20
City of Morgan Hill 150 150 150
City of Mountain View 25 25 20
City of Cupertino 50 50 20
City of Palo Alto 100 25 20
City of Sunnyvale 25 25 20
VW CRS Program 150 300 50
All other cities & County (6 count) 25 count each 25 count each 25 count each
ATTACHMENT 3
4 of 11
All cities and the County were requested to add a link redirecting site visitors from their respective flood protection
resource pages and homepage to ValleyWater.org/floodready, Floodsmart.gov, and Ready.gov.
Partner Toolkit
In mid-October 2023, Valley Water’s 2023-2024 Flood Awareness Outreach Partner Social Media Toolkit, 'Get
Flood Ready', was available for download to all partnering agencies, including CRS communities. The toolkit
provided digital and social media banners and animations featuring the campaign’s calls to action: Get flood
ready, know your risk, sign up for emergency alerts, and find sandbags. The toolkit included multilingual graphics
showcasing the 9 CRS tips and offered the opportunity to request co-branded bill inserts and banners.
https://conta.cc/46LwBzd
Partnerships and Media
On October 26, 2023, Valley Water, the County of Santa Clara, and the City of San Jose held a news conference
at a recently completed stream maintenance site to inform the community about preparedness for the possibility
of extreme winter storms. The news conference included an update from the National Weather Service and an
interactive display on proper sandbagging techniques. https://youtu.be/g5CbaVSWIuw?si=XH54H-Fg8fgUBemn
ATTACHMENT 3
Get sandbags.
Get Flood Ready
The rajny season ~ around the comer. and
we'Ve go l new dig ita l banners ror you lo
share on soc ial media with the hashtag
;rtGe tFloodReady as a rem inder to be
prepared.
Know your risk
You don't have to [ive near a creek to be
tmpacled D~ flood ing. Visit
11alleywater.orgffloodrea dy to check:
whether your house or bus iness is in a
FEM A Special Flood Hazard Area
Download GIF
Sign u p for emergency a lerts
Preparing ror emergencies can be
overwhelming . You can 1eam more about
Sanla Clara Counly's emergency aler1
syslem al vatleywaler.org/f\oodready .
Download GIF
Fi nd sandbags
Valley Wa ter offers free sandbags fo r
res idents of San ta Clara County l oose
sand and empty bags for self.filling are
also availab le. f or a list of locations. visit
vall eywater.org/floodread y.
Down.load GIF
Flood zone ca r ds and banners
Pri nt out our multi lingual Get Flood Ready
double-s ided cards and bill insens or hang
a custom ized banner to quick ly share flood
preparedness tips witb you, community.
Prinl a flood ru:eparedness P-OStca rd
Multilingual Flood Ready t i ps
Sha re 9 key mulliltngua l f1ood
preparedness ti ps on soc ial med ia You
can post individually or as a multilingual
slid es how.
Download CRS Ii~
5 of 11
On November 14, 2023, a joint news conference involving Valley Water leaders and the City of San Jose was
held at the Coyote Creek Flood Protection Measurements Project site. Valley Water CEO Rick Callender attended
the event and was joined by Valley Water Board Director Richard Santos, San Jose Mayor Matt Mahan, and
Assistant City Manager Lee Wilcox to brief the public and the media on winter storm preparations.
New Technologies and Animations
In November 2023, Valley Water created an animation explaining the use of our stream gauge portal. The
animation outlines how users can see live updates on the stream levels in the County. Our newsletter shared the
animation and sent it to 61,000 email addresses and social media channels.
https://youtu.be/XCEixz0JzFQ?si=X7llwwnCSJolLdkp
The FY23-24 campaign also featured geotargeted digital alerts sent to the IP addresses of homes in areas prone
to flooding (hot spots). The alerts were deployed with National Weather Service alerts, and residents were
encouraged to sign up for emergency alerts.
Leveraging Community Channels
Valley Water also used its monthly newsletter, news blog, and social media profiles to enhance flood awareness
efforts before and during forecasted storms starting as early as September 2023. During the length of the
campaign and leading up to anticipated storm events, Valley Water posted flash flood warnings, shared posts with
critical messages about flood safety, and promoted the Flood Watch Tool throughout the winter.
Additionally, the Valley Water Board of Directors shared posts on Nextdoor highlighting the ‘Get Flood Ready’
messaging and the nine CRS topics throughout winter 2023-24. Valley Water also posted a flood preparedness
blog, a digital copy of the FPM, and a guide on what to do before, during, and after a flood.
Valley Water’s flood protection resources page at ValleyWater.org/floodready acted as a hub of flood safety
information, with icons leading to a series of related web pages. The page includes information on flood zone
maps, signing up for emergency alerts, sandbags, reporting local flooding, and safety tips.
Organic Social Media
Valley Water also deployed a small-scale multilingual social media campaign with the slogan "Get Flood Ready’
on social media and web platforms. The campaign launched in winter 2023, starting with the season's first rains,
and continued through March 2024.
A key strategy for the paid flood awareness campaign was incorporating the 2021 Program for Public Information
(PPI) 6 priority topics and the three additional outreach topics, including messages supporting the nine topics, in
Valley Water ads. Staff crafted messages derived from Valley Water's annual FPM to residents in the SFHA.
The campaign achieved the following social media metrics with a modest spend:
ATTACHMENT 3
Post Nam e Boos t Date Platform Ti m efra me A udie n c e Ca m paig n Enga g ements link Cl icks Spe nd
Know Hood risk 1014/2023 Facebo ok 1014/202~ 111412023 61,539 1,656 932 S1,000_00
A re y ou flood re ady? 121712023 Facebook 12/7/23-121 1712D23 88 .970 1,656 1,657 3635 .D0
Three day e merge ncy kit 11130 12023 Facebo ok 1/1 6/2023 -312012023 34 ,475 1,223 104 S725-7 1
Emerge fl cy Apps 11161202 4 Facebook 1/2512 4-3120/202 4 74,118 1 ,466 1.4 54 3 1,00D .D0
Don driv e 112312 4 Fa cebo ok 1/24/24 -3,12012024 24 ,79 3 1,655 1629 56 12 .23
Prot ect y o ur hom e fr om fl ood t h re at s 1 125/2 4 Fa cebo ok 1/2 5/24-.312 0/2024 74,118 1,466 1.454 357 0.90
Flood Insurance 1111/23 Facebook 1/11/24-3120/2024 88 ,860 1,637 1,6 17 S6 25 .47
Keep creeks hea lthy 2127 /24 Facebook 2/27/24-312 0/24 62 .952 908 895 5436 .22
6 of 11
ATTACHMENT 3
t7:\ Valley Water O
\.:5) Pub-·s~ed by Sprout Soc;al O • Februazy 27 • 0
Healthy, flowing creek s r educe flood risks by car rying stormwaters away from properties and road s.
Don't pollut e, dump, or drain anythi ng in cr eeks. Dumping i nto a stream is illegal; it affect s t he water
quality and cr eek habitat. It can also ca use blocka ges, i ncreasing flood risks.
1iJ Rep ort blockag es lik e wood or debris d umping in creeks to t he Valley Wat er Watersheds Operat ions
& Maintenanc e ho t line at 408-630-23 78.
CJ Report pollution in a creek. pond, o r r eservo ir, call 1-888-5 10 -515 1. You ca n also repo rt these issues
through Access Va ll ey Water.
(;;:\ V~ll;,y w ~tPr •
\_y Pubfshedbv Sp ·Qlrl5ocial 0 -Jan,iarv19 0
As we rnnt inue through :he ra iny ~eason, we w.ant to rem nd yo u tc, st.ay s:1fe on t he road.
Keep an eye o ut for puddle~ which can lead to hydro i:;laning and Ce cau tious. o f fal ing d ebris d L,e to
heavy winds. A.ct, as terrpti ng as i: may be, never drive o r walk throug1 flooded arEa s, no matt er h01t-1
shallow. Kememb er, sate:y fir st ! t-or m::ire ffood tip ~, visit valley,Mt er.orgJfloodr ead y.
~ Valley Wa ter O \:!::) Pubishedby Sprout Social O •January 25 ·0
We want to make sure yoJ r famil y 3nd your ho me are prote<:ted. Know t our near est sa ndbag pickup
loc.:iti on before the next tig $t or m h it ~.
Visit valleywat er.org/flood r eady tc a list of sandbag sit es.
Ge a,\'ere fJ ~ prei:;are:i ra ke :i=:i:i'\.
v i, t ,·r l F},'W.lfPrt"triJ.rtlo.,rtn:io;uiy t o-finc1 niir i ' 1ni.1 li\•j:, ir ~ t"iJh-ri;t flr:r"1 1,...-i.=i
b l ~ c:lt-1l:1 falf 1.n iµ,m1u ,, Atlu1::
Vi~ t::-'i.:licyw.:it ::-r .agtflo:i:ire,1dv ,:;J .1 ~OC'r ~ vi\'C en u1 ::i ·c.:1 con .:il:o ncX}C d:-i'\.,m:i.xione ..
H3/d T1 9.:X:.Oiua'l b j :;,,jn '.;l 19 ~.:irh ,j;;ng.
l r JY ciip ·1aReyw:1:er.o~/fbcdre:i~ dl t lm hie°J )IEn quy 11 :0 sCn£ trcng ,Un;, cO 1191..y cO'hi h,it ,:ao
h,y<hiing
~,;:iQ. ~~~ ~fT::..1.
hll,J//;.11·-v:tll:'/lodll t'l -3(,.3 (:dl79Lu y1r ooUH:cdUl;. --,.IU~ ..... ~a*~Ml'F;t.;JX _
\olstte ""11..,-...~u.r :)rg t1ood eadj
pu<11~~I5lvl••eonunai .... c.oi1
allO fi;:'!!;(10 (IC!! lnuod.acl□ne-s
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7 of 11
ATTACHMENT 3
~ Valley Water 0
\_y Published by Spro.rt Soc:aJ e . October 4 ;!()23 . 0
It's ti me to Get Flood Ready! l ea rn mo re at valleywater.org/floodready.
Preparese para las inundaciones. Puede conocer m.3 s i nformaci6n en valle,,water.org/floodready.
~~tt§. http://Xn-·va11eY'...-ater-2uOr77 3c 155bwclj 1 b8a.org/floodready , 7 ~:m~fa.~,.
HAY sAN G SANG OOt PH6 LO U,JT. a uy vj cb t he tim hieu them t~i vaUeywater.org/floodready.
{D Valley Wa ter 0
\::::J P\Jb shed t1j Sprout Social • 14"..l.llry 9 0
You can register to r&eive em ergency alerts and wammgs by sig n.Ing up for Santa Clara County's
AlertSCC system: https://emergencymanage-nentsccgov.org/AlertSCC
Puede registrarse p ara recibi r alertas y advertencias de emergencia a traves del sistem a AlertSCC de4
Condado de Santa Clara: https://emergencymanagementsccgoY.org/AlertSCC
Quyvi c6th€ nt$l C.3c t in n~n baa d 9(1g lcha'n ca'p 3 tU' Quan hat Santa Clara bo3ng c.3ch dang kyv6i
Alenscc: https//emergencymanagementsa:gov.Olg/AlertSCC
~,:JJWCJ..~t-.ti)ll,lli:Il~'li:il D'iti!r
~ AlertSCC ~ https;//ernergencymanagement.sccgov.org/AlertSCC
{A\ Valley Wat er •
\c) P\Jbo'Stled by Sorout SociJI . No\.-err.~ 30, 2023, (3
You never know when the next btg storm w ill hit Make sure you have alt of the essent ials in your 3-day
emerg ency lat.
Visit valleywate<.or91floodready to learn more about what you should pack in case of an emer gency.
('i::\ Valley W ater O
\::;j Pub-iYted by Sprout SOOal •• March 1 •0
This is an important flood tip remind er! Your local government r equires special permits for co nstruction
w ithin Special Flood Haz.ard Area (S FHA) zones.
Property own ers can also make p hysical alt erations to build ing s, such as elevat ing a st ructu re, to reduce
flood r isks and insurance premiums. Before you build Of begin upgrades to your p roperty, check wit h
your loca l floodplain manager t o ensure complian ce with special requirements.
Visit valley.vater.org/f!oodready f0< a list of Santa Clara Co unty floodpl ain managers.
FLOOD
8 of 11
Public space banners and lobby display
Valley Water also hung ‘Get Flood Ready’ banners in 10 areas identified as flooding hot spots. The banners
included our calls to action and a QR code leading to our ValleyWater.org/floodready page. A display featuring
the contents of an emergency kit was placed at a prominent location in Valley Water’s headquarters. Readiness
materials were made available.
Get Flood Ready banners placed throughout the County in Valley Water hotspot areas.
ATTACHMENT 3
(7;'\ Va ll ey Wate r Ill
\::5) Pi..ib lish&d bySprout Soa3I 8 -Janwry 11 a
Does your ins urance policy cover fi ood da mage:
If yoa own pro perty, whether ins·de or outs ide of th e FE M A-des ignated SFHA, you st-ould cons;de r
p rchasin.g fl ocd insurance fe r the protection and peace of mind rt brings, Even if you alread y have a
po'icy, most prope rty cwr,,ers· and rer;:ers · insu rance policies don't cover da mage tro m natural d·sas.:ers
such as fl oods.
Typ·ca lly, there·s a 30-day wa·t ing period from the d ate of purdlase uritil your fl ood insurance po licy
goes into e ect. So now ·s th e perfect rme to ensure your por cy is up to d ate.
Visit vall eywat er.orgrloodrea dy to leam more.
9 of 11
Valley Water HQ Lobby Displaying FY24 Flood Readiness Materials
Valley Water HQ Lobby Displaying FY24 Flood Readiness Materials
Valley Water 2023-24 Flood Media Campaign
The main objective of the 2023-24 Flood Awareness Campaign was to alert the public in Santa Clara County of
FY 24 Floodplain Mailer
FY 24 Postcard
FY 24 Countywide Mailer
FY 24 Trifold Mailer
Emergency
Contact Cards
ATTACHMENT 3
10 of 11
the area's ongoing flood risks. Valley Water used geo-mapping data to target residents in areas at high risk of
flooding, demographically targeting ads in the four most prominent languages in Santa Clara County (English,
Spanish, Chinese, and Vietnamese).
The digital outreach campaign featured three engaging multilingual animations encouraging residents to get flood-
ready by knowing their risk, signing up for emergency alerts, and finding sandbags. Platforms used included
Google and Meta and digital banners on multilingual community newspaper sites. Our website and social media
platforms were also branded with the Get Flood Ready theme for the campaign's duration.
The campaign spent $107,778 overall. The campaign served over 20 million impressions and sent over 2.9 million
people to the landing pages to learn more about their flood risks and options to prevent danger in their
neighborhood.
The Media Buy:
The Ads
ATTACHMENT 3
SPEND
Meta
Google
Programmatic
Loal Newspapers
Overall :
%% of Overall:
CLICKS
Meta
Google
Programmatic
Overall:
%% of Overall:
English Spanish Ch inese
$15,860 $7,138 $7,193
$19,590 $6,450 $6,518
$20,477 $1,022 $1,022
$4,600 $1,000 $1,200
$60,527 $15,610 $15,933
56%
English Spanish
6,541
65,848
2,804,492
2,876,881
98 .4%
14% 15%
Chinese
3,629 3,138
13,436 13,350
144 144
17,209
0 .6%
16,632
0.6%
Vietnamese Overall
$7,188 $37,379
$6,498 $39,056
$1,022 $23,543
$1,000 $7,800
$15,708 $107,778
15%
Vietnamese Overall
7,188 20,496
6,498 99,132
144 2,804,924
13,830
0.5%
2,924,552
♦ Valley Water
IKnow your flood risk. 1
Sign up for alerts.
Get sandbags.
11 of 11
2023-24 Flood Awareness Campaign Results
Probolsky Research conducted A post-Flood Awareness Campaign survey of 400 residents in the FEMA Special
Flood Hazard Area between March 7 and 14, 2024. Results indicated a 15.3% increase in outreach mailing
recollection versus 2023 and a 21% increase in flood preparation. The number of residents who think Valley
Water is doing an excellent or good job of informing Valley Water on what to do when flooding occurs increased
by 10% versus 2023 and now sits at 54%.
The post-2024 Flood Awareness Campaign survey found:
• 54% remember receiving mail with information about flood safety in the past year (39% in 2022-23).
• 82% are confident they have taken all necessary measures to protect themselves from flooding impacts
(64% in 2022-23).
• 54% say Valley Water does an excellent/good job keeping residents informed about what to do when
flooding occurs (43% in 2022-23).
o Among those who said excellent/good
o 76% said good, 24% said excellent.
• 53% say their home is located in a flood zone or at risk of flooding area (48% in 2022-23).
• 45% of respondents have flood insurance (39% in 2022-23).
o 24% of renters polled have flood insurance (15% in 2022-23)
• 64% do not have flood insurance because they don’t think they need it.
• 72% say their home is prepared for a flood.
o Among those who said they are confident, 57% are very confident.
• 85% have never experienced flooding in their home.
• 47% are most likely to notice and remember social media ads.
Based on the findings, we will continue with targeted mailings to the FEMA SFHA as our outreach strategy for the
flood awareness campaign and targeted advertising.
ATTACHMENT 3
Sign up for alerts. Get sandbags.
valleywater.org/lloodready valleywater.org/ffoodready
1 of 2
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting
March 26, 2024 | 2:30 PM – 4:30 PM
Join Zoom Meeting
https://valleywater.zoom.us/j/86013495419
Meeting ID: 860 1349 5419 | +1 669 900 9128 US (San Jose)
Purpose: PPI Stakeholder Committee Annual Evaluation Meeting per Activity 330, Outreach Project, Element
332.c. Program for Public Information, Step 7 requirement (page 2)
Outcome: Complete development of the 2021 Multi-Jurisdictional Program for Public Information (PPI)
Annual Report for FY24 (Year 3: July 2023 to June 2024)
Item Meeting Topic Presenter Time
1. Introductions Amy Fonseca 10 min
2. Review of the meeting goals and agenda Amy Fonseca 2 min
3. Annual review of CRS Communities Roster (Google Link) Amy Fonseca 2 min
4. Valley Water CRS Program updates Amy Fonseca 5 min
5. Floodplain Management Plan (FMP) update Amy Fonseca Melissa Mitchell Tetra Tech 15 min
6. Review 2021 PPI ‘Other New Initiatives’ Amy Fonseca 20 min
7.
2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report Complete development of the Annual Evaluation Report for FY24 (Year 3: July 2023 to June 2024)
•Reference the Activity 330 Outreach Project sheets located here
https://fta.valleywater.org/fl/1a2Jh3wyoO as a starting point to update
Appendix A from 2021 SC County Multi-Jurisdictional PPI
•Update the FY24 Project Accomplishments column for your community
Google Link NOTE: Update Input Here Only column; Do Not edit anything else
•Communities’ updates are due by next CRS Users Group/PPI Meeting or
no later than May 31, 2024
Amy Fonseca 45 min
8.
Activity 350 – Flood Protection Information, c. flood protection website (WEB) (page 350-7)
The community must: 1)The community must check the website’s links at least monthly, and fix thosethat are no longer accurate.
2)At least annually, the community must review the content to ensure that it isstill current and pertinent (e.g., make sure names, addresses, phonenumbers, and other contact information are still correct; update anyordinance changes; etc.).
Amy Fonseca 2 min
9.
Next meeting – Joint CRS Users Group/Program for Public Information (PPI) Committee meeting •Complete the development of the 2021 PPI Annual Report Year 3(FY 2024)
Amy Fonseca 2 min
10. Adjourn
ATTACHMENT 4
2 of 2
Excerpt from 2017 CRS Coordinator’s Manual:
“Step 7: Implement, monitor, and evaluate the program. The Program for Public Information committee
meets at least annually to monitor the implementation of the outreach projects. The committee assesses
whether the desired outcomes were achieved and what, if anything, should be changed. This work is
described in an evaluation report that is prepared each year, sent to the governing body, and included in
the annual recertification.
The community must update its Program for Public Information at least every five years. This can be a
new document or an addendum to the existing document that updates the needs assessment and all
sections that should be changed based on evaluations of the projects.
The Program for Public Information update will be reviewed for CRS credit according to the Coordinator’s
Manual currently in effect, not the version used when the community originally requested this credit.
The update can qualify as the annual evaluation report for the year it was prepared. The updated
Program for Public Information must be adopted following the same process as adoption of the original
document.”
AGENDA ITEM NO. 6 [Excerpt from page 66 from 2021 PPI]
For questions, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell)
or afonseca@valleywater.org
ATTACHMENT 4
Other New Initiatives
The P I committee identified a number ot 11ew iniiiat ives:
1 . Conti nue an.d expand the standardized flood rn essage prepa red for each
oomn1.m ity to include flood messages in ut ility b"lls each year , in clud ing PG&E
2. Expand Oil pafilners hips with local chamoors of comme rce to disseminate and
share llood preparedness • fom,aUo ll.
3. Expand Oil outreacl1 t o the Asian and Latino communities who Iii e • fl ood prone
areas.
4 . Ex;pand on ou treadt t o ilot spoF ffood prone areas by lnost ing1 on-s Lte or virtua l
events.
5. Expand 0111, reaching rocaJ i1011100"m1e rs assoc iations (HOA)s and apartrnef111
associat ions
(i.e. Executive Council ot Homeo mer:s [ECHO!)
6. Expand 0111, reaching residents • marg ina l and low-income commun ities lhro ugh
partneling wit h organfzat ion s that reach these commu nities _ (i. e_ Second Harvest
Food' Bank and othe,s)
E Communities cou cf pursue FEMA Matching Funds Grants fo r seve re Repetitwe
LossAleas _
8. Rev iew and eJ!il)a nd other pub lic infomm ·on activ ities, suc l1 as Froodl Prote ction
AssistMce t o\ctivity 360) and Flood lnsmance Promotion (Activity 370 ).
9. Develo p a reg ionwide IRood Respo11se Program messag i11g plan.
Name Agency
Robb Lampa California Department of Water Resources
Jenn Chu City of Cupertino
Susana Ramirez City of Gilroy
Vency Woo City of Los Altos
Chris Wilson City of Los Altos External Stakeholder
Arthur Valderrama City of Milpitas
Brian Petrovic City of Milpitas
Roberto Alonzo City of Milpitas
Maria Angeles City of Morgan Hill
Renee Gunn City of Mountain View
Rajeev Hada City of Palo Alto
Vicki Thai City of Palo Alto
Arlene Lew City of San Jose
Vivian Tom City of San Jose
Brandon Coco City of Santa Clara
Christian Tran City of Santa Clara
Lea Velasco City of Sunnyvale
Tamara Davis City of Sunnyvale
Darrell Wong County of Santa Clara
Emma Kilkelly Tetra Tech, Consultant
Amy Fonseca Valley Water
Diana Padilla Valley Water
Emily Zedler Valley Water
Jessica Vasquez Valley Water
Kristen Yasukawa Valley Water
Merna Leal Valley Water
Rene Moreno Valley Water
Santa Clara County CRS Users Group / PPI Committee Meeting
Attendance Sheet
March 26, 2024 | 2:30 - 4:30pm | Zoom
ATTACHMENT 5
1 | Page
The meeting notes correspond with the discussion of the meeting agenda items.
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI)
Committee Meeting Notes
March 26, 2024 | 2:30 pm – 4:30 pm
Item #1: Introductions/Attendance
Item #2: Review of Meeting Goals and Agenda / Agenda Item #3: Annual Review of CRS
Communities Roster:
•The main objectives of the meeting are as follows:
o Fulfill the requirements for CRS PPI credit as per the CRS Coordinator’s Manual.
o Initiate the Annual PPI Reporting process for the 2021 PPI, year 3, which will conclude at
the end of May 2024.
o Review the status of the outreach initiatives listed in the 2021 PPI.
o Discuss the Multi-jurisdictional Hazard Mitigation Plan.
o Provide updates on the Regionalization Project and other Valley Water updates.
•Action Items:
o Review the CRS community roster within the next 2 weeks and ensure accurate
information.
Item #4: Valley Water CRS Program Updates
•Transition the Hazard Mitigation Plan to the watersheds division for better alignment, with Emily
Zedler (Valley Water) being the new contact.
•Amy Fonseca has taken a new leadership role at Valley Water. Amy and Merna Leal will continue
to support certain aspects of the plan during the transition to the watershed division.
•Valley Water is collaborating with Emma Kilkelly from Tera Tech, who will assist with the Hazard
Mitigation Plan.
•Valley Water has been receiving several event tabling requests from different communities. We
will share relevant events with the group and invite you to participate. This could be a great
opportunity to use the flood event kits provided last year. Valley Water will try to attend the event,
but if you cannot, we would encourage you or someone else from your office to attend.
o Valley Water wants to coordinate with cities to prevent duplicating efforts and attend the
same events (and distribute the same materials).
o Valley Water receives calls/emails from residents and will forward calls/emails to
respective cities' contacts as listed in the CRS roster.
Item #5: Floodplain Management Plan (FMP) Update:
•Valley Water/Tetra Tech will coordinate a meeting to discuss the mitigation plan.
•Emma Kilkelly (Lead Planner, Tetra Tech) presented an overview of the Flood Hazard Mitigation
Plan.
o The purpose of this plan is to reduce the adverse impacts of flooding by assessing
existing measures and conducting hazard and risk assessments. Emma outlined the 10-
step planning process, following the Community Rating System (CRS) guidelines.
•Action Items:o Provide Tetra Tech presentation to the group.
o Merna to meet with Emily Zedler to continue the conversation on hotspots.
•Questions:o When will the plan be valid? Is it a five-year plan, and if so, what are the active dates?
This information is important for people who plan their schedules around their cycle. For
instance, we just passed our cycle for Santa Clara in 2023. Will the new plan be active
from 2024 until 2029, and will it be valid during our next cycle?
•The validity of the document will start from the time it is adopted or approved by
CRS, and it will last for 5 years. The document will still be valid during
ATTACHMENT 6
2 | Page
The meeting notes correspond with the discussion of the meeting agenda items.
Santa Clara’s next cycle. If, for any reason, it increases your points, you can
always request a modification of your score.
o In the past, we had an appendix for the mitigation plan when we used it for our floodplain
management credits, and the county prepared the documents for this. Will there be an
appendix for each of our agencies so that we can provide specific details and data for
you to fill in? Or will it be just one comprehensive document that's standard for all
agencies? It's important to have an appendix for each agency as the issues we face are
different and specific to each of us.
• All agencies will be covered under the general floodplain plan, but the specifics
regarding the appendices are currently uncertain. We need to address specific
requirements for each jurisdiction. Our goal is to include all agencies within the
general plan.
o Could we get a copy of the presentation provided by Tetra Tech?
• Yes, the presentation will be shared with the group.
o The all-hazard mitigation plan is typically developed by the county with input from
representatives of the Office of Emergency Services (OES) rather than Floodplain
managers or CRS coordinators. Will we be working with or mentioning the plan to the
county OES to stay informed on its progress? Will there be regional coordination to
ensure that everyone is aware of what is happening with the plan?
• We intend to create a flood hazard mediation plan, which will be rolled into the
counties either as an appendix or at the time of their next update. We hope they
will be able to add the CRS requirements in a way that is similar to what they did
in 2017. However, that is still a long way away, and we all need to be thinking
about it. It may not affect you, but sometime in 2028 or 2029, we need to ensure
everyone is on board with the CRS requirements, as they could impact your
credit rating.
o Is the plan to assess and evaluate the known flood hotspots part of the new initiative?
Could this be done to align with other efforts?
• It depends on the hotspot definition; there's no formal definition. But Valley Water
and cities could align. As we start the planning process, there is an opportunity
for credits when evaluating hotspot information.
Item #6: Review 2021 PPI “Other New Initiatives”
• Focus on two PPI New Initiatives:
o Initiative #2: Expand partnerships with the local chamber of commerce to disseminate
and share flood preparedness information.
• Approach the Silicon Valley Chamber of Commerce and identify opportunities for
partnerships. We need to be able to reach residents and businesses.
• Morgan Hill—Chamber of Commerce/Downtown Association. Economic
Development staff can support the distribution of information.
• Outreach timing – End of Summer 2024.
o Action Item:
• Identify each city's chamber of commerce or equivalent and find ways to
share information via websites, blogs, and newsletters.
Who in each organization can help establish a connection with the
chamber of commerce and downtown associations?
o Initiative #4: Expand on outreach to "hot spot" flood-prone areas by hosting on-site or
virtual events.
• Valley Water has hotspot data; cities may maintain different hotspot data
depending on need (e.g., trash hot spots).
Valley Water has floodplain flood data; it’s been provided to cities.
Identify high-risk areas (e.g., libraries, parks, stores, etc.) to provide flood
preparedness information.
Valley Water maintains GIS layers with hotspot information.
• We have flexibility with this initiative; we can get creative on addressing it.
ATTACHMENT 6
3 | Page
The meeting notes correspond with the discussion of the meeting agenda items.
•Questions:
What do we mean by "hot spot"? Is it a real event or a modeling hotspot?
•Valley Water has modeling results for design flows with hot spot
GIS layers. The GIS layer is based on historical observations of
repeated flooding.
•Valley Water has recently installed cameras to assist with flood
monitoring.
•https://alert.valleywater.org/map?p=map
•Valley Water and cities might have different hot spot information
based on what they manage (e.g., storm drains)
Agenda Item #7: 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation
Report
•330 Outreach Project (OP) Worksheet (on Egnyte):o Each city has a worksheet available. Sections include 1) All OP projects – each city can
receive credits, 2) City-specific and 3) Valley Water-specific credits.
•Appendix A
o Review and update information in the “FY 2024 (Year 2 of the 2021 PPI)” column.
Focus only on each respective community and two OP #All. Double-check
information to ensure relevance. If there are any changes, provide a brief
explanation.
Do not update or change any information in the other columns.
•If changes to other columns are needed, please note any changes in the
“FY 2024 (Year 2 of the 2021 PPI)” column.
Reminder—Appendix A is due August 1, 2024. However, it must be approved by
the governing body as part of the annual recertification package.
Check if the governing body takes a summer recess to ensure it's approved by
8/1/24 (annual recertification due date), and/or when you are cycled by ISO.
o When the PPI report is unavailable, cities are given a draft report by Valley Water, which
is submitted along with an explanation regarding the governing body approving PPI.
This is an information item. The report describes how each city takes it to its
governing body.
o Action Item:
Review and update information in the “FY 2024 (Year 2 of the 2021 PPI)” column
by the end of May 2024.
Agenda Item# 8: Activity 350 – Flood Protection, c. flood protection website
•Action Item:
o Check flood protection resource web page links monthly to ensure active links; update
the entire content annually.
•Make sure to redirect to 1) valleywater.org/floodready, 2) floodsmart.gov, and 3)
ready.gov.
Agenda Item#9: Next meeting – Joint CRS Users Group/Program for Public Information (PPI)
Committee meeting
•Upcoming meeting in May 2024. A Doodle Poll will be sent.
o Upcoming Agenda Items:
Valley Water’s Communications Unit will provide an update on their flood
preparedness campaign.
Solicit ideas for next year’s campaign.
Discuss promotional materials for future flood readiness campaigns.
ATTACHMENT 6
4 | Page
The meeting notes correspond with the discussion of the meeting agenda items.
General Updates/Announcements:
o CRS regionalization Feasibility Study:
• Thank you for your feedback. Your input has been used to readjust the study
recommendations. Along with the baseline model suggested by Tetra Tech,
Valley Water is currently exploring ways to simplify the program. The study is still
ongoing, and Valley Water is evaluating various models. We will keep you
informed as we move forward.
o Upcoming State CRS Users Group meeting – April 17, 2024.
o Reflections on recent ISO evaluations and efforts to improve documentation for ISO
certification. Participants discuss their experiences with ISO specialists, challenges faced
during ISO evaluations, and strategies for improving their scores, particularly in areas like
floodplain management and hazard mitigation plans.
o Reminder to upload post-cycle documentation to Egnyte to ensure information is
available for future use.
o Questions:
− Can ISO revisit the evaluation if sufficient points are obtained from Valley Water's
hazard mitigation plan? ISO may agree to a revision if points from the hazard
mitigation plan can elevate the city's rating, but this depends on meeting or
surpassing the threshold for the next class.
− What documentation does ISO require from Valley Water for water drainage within
Milpitas? ISO requirements for documentation from Valley Water may have changed
over time. Previously, a comprehensive cost and accomplishment report sufficed, but
confirming current requirements is essential. If documentation is needed, submit a
request to Valley Water with enough time to pull reports/documentation. It is up to
each community to conduct the impact adjustment analysis.
ATTACHMENT 6
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting
May 29, 2024 | 2:30pm – 4:30pm
Join Zoom Meeting
https://valleywater.zoom.us/j/81019341372?pwd=MmpVU1RJK1RsU0pNcXkvanBFcU53UT09
Meeting ID: 810 1934 1372 | Passcode: 653912 | +1 669 900 9128 US (San Jose)
Purpose: PPI Stakeholder Committee Annual Evaluation Meeting to monitor the Implementation of the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information per Activity 330, Outreach Project, Element 332.c. Program for Public Information (PPI), Step 7 requirement
Outcome: 2021 PPI Annual Evaluation Report, FY24 Year 3 of 5
Item Meeting Topic Presenter Time
1. Introductions
Roll Call / Roster Updates
Amy Fonseca 10 min
2. Review of the Meeting Goals and Agenda
Review pending Action Items from this committee’s 3/26/24 meeting (see attached
list)
Amy Fonseca 10 min
3. Flood Awareness Survey 2024 Results Presentation
FY23-24 Flood Awareness Campaign Results
Launch of Valley Water’s Annual Flood Awareness Campaign kicks-off October
2024.
Adam
Probolsky
Paola Reyes
15 min
10 min
4. Valley Water update of the Feasibility Study for Regionalizing CRS in Santa Clara
County and the Santa Clara County Multi-Jurisdictional Floodplain Management Plan
(FMP) (flood-focused)
Amy Fonseca 10 min
5. CRS 2024 Cycle Group (San Jose and Valley Water) and Annual Recertification Amy Fonseca 5 min
6. California Flood Preparedness Week (October 2024)
1.The committee roster is shared w/CA DWR to include all communities to the
CFPW meetings.
2.Please attend for good ideas, networking, and sharing resources (DWR has a lot
of samples and other items).
3.Invite your Communications and OES staff to help promote flood-readiness.
4.Opportunity for DWR to report on your work and participation and vis-versa.
Amy Fonseca 5 min
7. Complete Development of the 2021 Multi-Jurisdictional Program for Public
Information (PPI) Annual Report, FY 24 (Year 3: July 2023 to June 2024)
Reference the Activity 330 Outreach Project sheets located herehttps://fta.valleywater.org/fl/1a2Jh3wyoO as a starting 0oint to updateAppendix A from 2021 SC County Multi-Jurisdictional PPI
Update the FY24 Project Accomplishments column for your community
Google Link NOTE: Update Input Here Only column; Do Not edit anything
else
Communities’ updates are due by next CRS Users Group/PPI Meeting or by
the DEADLINE no later than May 31, 2024 (Friday)
Amy Fonseca 20 min
8. Other Items Amy Fonseca 5 min
9. Adjourn
For questions, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell)
or afonseca@valleywater.org ATTACHMENT 7
Pending Action Items from the
3/26/24 CRS Users Group / PPI Committee Meeting
AGENDA ITEM #2: Review of Meeting Goals and Agenda / Agenda Item #3: Annual Review of CRS Communities Roster:
Action Item:
Review the CRS community roster within the next 2 weeks and ensure accurate information.
https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5urxqRJ-GxZDZ0jG6g/edit#gid=1135493871
AGENDA ITEM #5: Floodplain Management Plan (FMP) Update
Action Items:
Merna will meet with Emily Zedler to continue the conversation on hotspots.
Amy & Merna briefly met with Emily. It was determined that VW hotspots most likely differ from a community-identified
hotspot/problem area. VW conducted hotspot outreach in FY24; we sent a community toolkit, materials, and signs to
organizations in hotspot areas on 11/23 and 2/24. This will be reflected in the FY24 Annual Evaluation Report, and
Paola Reyes will share details at the 5/29/24 PPI Committee Meeting.
You could build on VW's Field Information Team (FIT) hotspot GIS layer for communities wanting to do their own outreach to
hotspot areas. https://tinyurl.com/scvwdfit.
AGENDA ITEM #6: Review 2021 PPI “Other New Initiatives”
Action Items:
Initiative #2: Identify the Chamber of Commerce or equivalent in each city and find ways to share information via websites,
blogs, and newsletters. This initiative will be re-evaluated next fiscal year.
Who in each organization can help establish a connection with the Chamber of Commerce and downtown associations?
Initiative #4: Expand on outreach to "hot spot" flood-prone areas by hosting on-site or virtual events.
Valley Water has hotspot data; cities may maintain different hotspot data depending on need (e.g., trash hot spots).
−Valley Water has floodplain flood data; it’s been provided to cities.
−Identify high-risk areas (e.g., libraries, parks, stores, etc.) to provide flood preparedness information.
−Valley Water maintains GIS layers with hotspot information. https://data-valleywater.opendata.arcgis.com/
We have flexibility with this initiative; we can get creative on how to address it. See notes on Action Item #5 mentioned
above.
AGENDA ITEM #7: 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report
Action Item:
Review and update information in the “FY 2024 (Year 2 of the 2021 PPI)” column by the end of May 2024.
https://docs.google.com/document/d/1zYW25x_MB3lNnmTBV8CrlfgTE7zoEZKJ/edit
AGENDA ITEM # 8: Activity 350 – Flood Protection, c. flood protection website
Action Item:
Check flood protection resource web page links monthly to ensure active links; update the entire content annually.
Make sure to redirect to 1) valleywater.org/floodready, 2) floodsmart.gov, and 3) ready.gov.
AGENDA ITEM #9: Next meeting – Joint CRS Users Group/Program for Public Information (PPI) Committee meeting
Upcoming meeting in May 2024. A Doodle poll will be sent.
Upcoming Agenda Items:
−Valley Water’s Communications Unit will provide an update on their flood preparedness campaign.
−Solicit ideas for next year’s campaign.
Discuss promotional materials for future flood readiness campaigns. Due to budget constraints, Valley Water's
approach to giveaway items for community use will change starting in the October 2024 flood season.
ATTACHMENT 7
Name Agency
Robb Lampa CA Department of Water Resources
Jenn Chu City of Cupertino
Susana Ramirez City of Gilroy
Brian Petrovic City of Milpitas
Charlie Ha City of Morgan Hill
Maria Angeles City of Morgan Hill
Lauren Cody City of Mountain View
Renee Gunn City of Mountain View
Rajeev Hada City of Palo Alto
Vivian Tom City of San Jose
Brandon Coco City of Santa Clara
Christian Tran City of Santa Clara
Darrell Wong County of Santa Clara
Lea Velasco City of Sunnyvale
Amy Fonseca Valley Water
Kristen Yasukawa Valley Water
Merna Leal Valley Water
Paola Reyes Valley Water
Rene Moreno Valley Water
Adam Probolsky Valley Water Consultant, Probolsky Research
Santa Clara County CRS Users Group / PPI Committee Meeting
Attendance Sheet
May 29, 2024 | 2:30 - 4:30pm | Zoom
ATTACHMENT 8
1 | Page
The meeting notes correspond with the discussion of the meeting agenda items.
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI)
Committee Meeting Notes
May 29, 2024 | 2:30 pm – 4:30 pm
Item #1: Introductions/ Roll Call/ Roster Updates
Item #2: Review of the Meeting Goals and Agenda
•Review pending “Action Items” from the committee’s meeting on March 26, 2024.
o Agenda Item #2: Review of Meeting Goals and Agenda / Agenda Item #3 – Annual
Review of CRS Communities Roster – Reminder to update the CRS community roster.
o Agenda Item #5: Floodplain Management Plan (FMP) Update – Valley Water met
with Emily Zedler to discuss hotspots. Based on the conversation, there was no
specific outreach to hotspots because they differ based on agency. A GIS layer is
available for agencies to use to conduct targeted outreach.
o Agenda Item #6: Review 2021 PPI “Other New Initiatives” – Based on targeted
outreach efforts utilizing hotspot information, initiative #4 (expand on outreach to
"hot spot" flood-prone areas by hosting on-site or virtual events) is complete.
Initiative #2: Identify the Chamber of Commerce or equivalent in each city and find
ways to share information via websites, blogs, and newsletters. This initiative will be
re-evaluated next fiscal year.
o Agenda Item # 8: Activity 350 – Flood Protection, c. flood protection website – Check
links and ensure links direct to 1) valleywater.org/floodready,
2)floodsmart.gov, and 3) ready.gov. to ensure agencies receive CRS WEB credit.
o Giveaway Items: Starting in FY25, Valley Water will be limited on giveaway items due
to budget constraints. For the October 2024 flood season, Valley Water has
purchased first aid pocket kits that will be provided to all SC County agencies for
their use. Valley Water will also order emergency starter kits that we will distribute
throughout the county; emergency starter kits shared previously will no longer be
available to communities.
Action Items:
o Review and update the CRS community roster, including additional staff positions
outside the CRS coordinator (if needed).
•CRS community roster link: https://docs.google.com/spreadsheets/d/1ttp_t7c6-
XXCfQ5urxqRJ-GxZDZ0jG6g/edit#gid=1135493871
o Review and check links to ensure they direct to Valley Water's website.
Item #3: Flood Awareness Survey 2024 Results Presentation
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The meeting notes correspond with the discussion of the meeting agenda items.
•Paola Reyes from Valley Water’s Communications Unit shared a presentation providing
an overview of the launch of Valley Water’s Annual Flood Awareness Campaign (FY24).
•Adam Probolsky from Probolsky Research shared a presentation providing an overview
of the 2024 Flood Awareness Survey Results.
Item #4: Valley Water update of the Feasibility Study for Regionalizing CRS in Santa Clara
County and the Santa Clara County Multi-Jurisdictional Floodplain Management Plan (FMP)
(flood-focused)
•A draft of the Feasibility Study for regionalizing CRS was shared with the CRS Users
Group and Valley Water management. Valley Water Management is still considering the
ideas proposed in the plan and has requested ways to streamline the program's
administration. Tetra Tech, Valley Water’s consultant, continues to work on the study,
and there have been no major changes since it was shared with the CRS Users Group.
•Valley Water is working on the flood-centric Multi-Jurisdictional Floodplain
Management Plan and aims to provide an update soon. Tetra Tech is assisting in
developing the floodplain management plan; they will reach out to Marlene Jacobs, ISO
CRS Specialist, to review the 510 FMP checklists for both Valley Water and the City of
San Jose (communities scheduled to be cycled in 2024) using the 2023/2024 (?) SC
County Multi-Jurisdictional Hazard Mitigation Plan. The goal is to avoid duplicating
efforts as the flood-centric FPM is developed.
Item #5: CRS 2024 Cycle Group (San Jose and Valley Water) and Annual Recertification
•If you completed the cycle last year, please upload the information to Egnyte. This will
enable Valley Water to support future efforts in potential transition and provide
examples for other cycling agencies.
•San Jose and Valley Water are scheduled to be cycled in November 2024. There have
been no updates regarding the upcoming cycle. Valley Water can schedule a meeting
with San Jose if they need our assistance/Valley Water documentation.
•Letters from ISO/FEMA for the annual recertifications should arrive soon. Valley Water
will start gathering information for Activity 540; agencies requiring this and other Valley
Water documentation for other activities should contact us.
•Final PPI Annual Evaluation Report should be ready to submit to ISO for recertification
due on August 1, 2024 (see Agenda Item #7).
•Action Item:
o If you do not receive a recertification letter or email from ISO by mid-June 2024,
please contact Bradley Arkens @ Bradley.arkens@verisk.com for further
information.
•Question:
o Where can agencies upload their recertification files to Egnyte? Is there a specific
folder? All recertification documents should be uploaded to respective community
folders. If there are any access or questions, please contact Valley Water.
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The meeting notes correspond with the discussion of the meeting agenda items.
Item #6: California Flood Preparedness Week (October 2024)
•In preparation for California Flood Preparedness Week, the Department of Water
Resources (DWR) will begin planning the upcoming campaign. Partner meetings will
start soon. Please ensure that the contact information in the CRS community roster is
current, as it will be shared with DWR to send out meeting invitations.
•Valley Water will have its separate kickoff event, including a flood preparedness week
resolution and outreach, in October 2024.
Item #7: Complete Development of the 2021 Multi-Jurisdictional Program for Public
Information (PPI) Annual Evaluation Report, FY 24 (Year 3: July 2023 to June 2024)
•All agencies should review and update FY24 Project Accomplishments column as soon as
possible. Valley Water is preparing the non-agenda item for the Valley Water Board
(June 21, 2024) submitting the Annual Evaluation Report.
•Each community should specify how the PPI Annual Evaluation Report will be shared
with its governing board. At the meeting, each community confirmed the method of
sharing the annual report with its governing body, and the present communities noted
no changes.
o Note that the PPI Annual Evaluation Report only needs to be sent (does not need to
be adopted – only the PPI itself has to be adopted) to their respective governing
body before submitting the report as part of the recertification documentation
submittal that’s due on August 1, 2024.
o Valley Water will provide the committee with the final PPI Annual Evaluation Report
and our Board non-agenda item cover memo by June 21, 2024 (after 5:00 pm PST).
•If communities do not update the PPI Annual Evaluation Report, Valley Water will
proceed with the report without community information.
Action Item:
o Deadline – May 31, 2024: Update the FY24 Project Accomplishments column for
your community Google Link NOTE: Update Input Here Only column; Do Not edit
anything else
•Question:
o It was mentioned that Valley Water plans to take the report to the Valley Water
Board on June 21, 2024. Will the report be available after that? Cupertino plans to
present to the council in July and will need the report in late June. The PPI Annual
Report will be posted and sent to the CRS community group on June 21 (after 5:00
pm PST). If content is required before June 21, contact Valley Water for draft content.
Agenda Item #8: Other Items
•Rob Lampa from DWR is preparing to send an invite to an upcoming webinar series.
ATTACHMENT 9
Page CEO BULLETIN & NEWSLETTERS
3 CEO Bulletin: 06/20/24
BOARD MEMBER REQUESTS & INFORMATIONAL ITEMS
7
BMR/IBMR Weekly Reports: 06/21/24
8
Memo from Lilian Dennis, Management Analyst in the Risk Management Unit,
to the board, dated 06/10/24, providing a copy of recent Risk Management
staff’s communication with parties/individuals that have filed a claim against
Valley Water.
54
Memo from Lilian Dennis, Management Analyst in the Risk Management Unit,
to the board, dated 06/13/24, providing a copy of recent Risk Management
staff’s communication with parties/individuals that have filed a claim against
Valley Water.
67
Memo from Marta Lugo, Acting Chief of External Affairs to CEO Rick
Callender, dated 06/21/24, providing the FY24 Annual Evaluation Report for
the 2021 Santa Clara County Multi-Jurisdictional Program for Public
Information (PPI).
146
Memo from Darin Taylor, Chief Financial Officer to the board, dated 06/18/24,
providing the summary of monthly report of investments for May 2024.
INCOMING BOARD CORRESPONDENCE
164 Board Correspondence Weekly Report: 06/21/24
166 Email from Libby Lucas to the board, dated 06/13/24, inquiring about the
Calabazas/San Tomas Aquino Creek Marsh Connection Project. C-24-0150
168 Email from Janet Miller, CarbUSA LLC to the board, dated 06/18/24, inquiring
information on the Santa Teresa Water Treatment Plant. C-24-0151
OUTGOING BOARD CORRESPONDENCE
170 Letter from Director Beall to John Richards, dated 06/13/24, replying to their
request regarding the most pressing issues confronting Valley Water.
Board Policy EL-7 Communication and Support to the Board
The BAOs shall inform and support the Board in its work.
NON-AGENDA
June 21, 20242424 Valley Water 2 202
SANTA CLARA VALLEY WATER DISTRICT