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    CC 12-05-23 Item No. 1 Tax Revenue_Written Communications (2)CC 12-05-2023 
Written Communications 
Item No. 1
Receive presentation 
regarding revenue tax 
measure options
From:Kitty Moore
To:Pamela Wu; City Clerk; Kirsten Squarcia
Cc:Matt Morley
Subject:Re: Dec 5 Study Session Item 1 Staff Questions also submitted for Written Communications
Date:Monday, December 4, 2023 6:54:05 PM
Attachments:SalesTaxReformOptions150406.pdf
Hi,
 
I have met with staff and UFI today and have edited my Staff Questions and Written
Communications (redlined) below. Please include the revised items for the Written Communications.
 
Thank you,
 
Kitty Moore
 
Kitty Moore
Councilmember
City Council
KMoore@cupertino.gov
(408) 777-1389
From: Kitty Moore <KMoore@cupertino.gov>
Date: Monday, December 4, 2023 at 7:07 AM
To: Pamela Wu <PamelaW@cupertino.gov>, City Clerk <CityClerk@cupertino.org>,
Kirsten Squarcia <KirstenS@cupertino.gov>
Cc: Matt Morley <MattM@cupertino.gov>
Subject: Dec 5 Study Session Item 1 Staff Questions also submitted for Written
Communications
Hi,
 
The following questions/comments and the attached file are regarding Item 1 of the December 5
Study Session for Staff and submitted for Written Communications (including the attached file):
 
Thank you for providing the revenue generating strategies for Tax Measures.
 
Attached please find the Budget Balancing Strategies from FY 21-22 which has more data estimates
and the Vallco/Rise Plan check fee estimate.
 
Question 1:
 
Business Operations Tax: Palo Alto, Mountain View, Santa Clara, and Sunnyvale each receive a
significant amount of annual revenue from this source and have large business presences in their
cities. Could there be more explanation for why this is not a recommended strategy when 95% of
cities impose one or more of these taxes, and what are the special purposes the local and statewide
cities are using these funds for? How are the surrounding cities (Mountain View, Palo Alto)
calculating their Business Operations (Head) Tax?
 
Question 2:
 
With regards to the Vallco/Rise Plan check fee estimate, how much of the $30M estimate is a pass
through to the plan check contractor who would be responsible for that work, how much would go
to funding City Staff, and what would be the left-over portion? Is it General Fund or assigned? When
the Development Impact Fees are deposited with the City for this project, those funds are restricted
to their various accounts, is that correct? For instance, Transportation Impact Fees must be used for
transportation impact and cannot be reallocated to salaries as these are AB 1600 funds.
 
 
Question 3:
 
In FY 21-22 the TUT increase was estimated at $4M and this year it is estimated at $5.4M when the
total Sales Tax is estimated at $9M. I suggest that this estimate be reviewed and revised significantly
downward, and please provide the calculation assumptions. If we are currently at $9M, receiving 1%,
increasing to !.25% will not bring in over 50% more sales tax revenue (the $5.4M). Please also
explain what purchases we make which will have this increase (when we buy online, in person in
Cupertino, etc.).   Thank you for the informative meeting with Staff and UFI today, December 4,
2023. If I understand correctly, the $5.4M TUT is correct given approximately $2B in sales with
destination/use within Cupertino is estimated. Is this correct? SUT is based on the point of sale
which CDTFA has challenged for a major sales tax revenue generator, the point of sale (SUT) is
determined in a completely different way from the destination/use (TUT). What do each of the Santa
Clara County cities have as their TUT? Has the city considered advocating for Bradley Burns reform?
http://californiacityfinance.com/SalesTaxReformOptions150406.pdf
 
Question 4:
 
At the previous Council meeting, the 4th of July fireworks were canceled to save approximately
$140k without looking at Budget-Balancing Strategies as a whole which would be a combination of
Revenue and Expenditure modifications. This Study Session contemplates only taxing the
community. Are we going to have a meeting discussing a more holistic approach to Budget Balancing
and/or provide a recap of what has been done so far?
 
Question 5:
 
What calculations have been made with regards to square footage parcel tax? Specifically, please
show the assumptions ($/sf, square footage) and calculations. It is my understanding that all
properties are treated equally when applying a square footage parcel tax, whether commercial or
residential, is that correct?
 
Thank you,
 
Kitty Moore
 
 
 
 
Image removed by sender.
Kitty Moore
Councilmember
City Council
KMoore@cupertino.gov
(408) 777-1389
Image removed by sender.Image removed by sender.Image removed by sender.Image removed by sender.Image removed by sender.Image removed by sender.Image removed by sender.
 
CaliforniaCityFinance.Com 
Evaluating Some Options For Sales Tax Reform 
At its January 16, 2015 meeting the League’s Revenue and Taxation Policy Committee heard a presentation on 
the sales and use tax and directed staff to return with specific ideas for reform.  The presentation followed a year-
long study by a League Task force on the sales and use tax. The Task Force examined the issues including: 
 the accelerating decline and concentration of local sales tax revenues,  
 changes in demographics, purchasing behavior, and technology;   
 tax rates and application to various categories of goods and services in other states; 
 the use of tax rebates,  
 tax sourcing rules (definition of the location of sale for purposes of determining tax rate and distribution) 
 the distribution of pooled revenues.  
The group also discussed a number of ideas for reform related to these issues and gathered input from technical 
experts in the field of municipal taxation including staff at Muniservices LLC and HdL Companies.  
This report summarizes the issues, describes pertinent policies and principles to guide decisions on possible 
reforms, and examines various reform ideas in light of these principles. 
I. The Problems  
A. Weak Growth In Revenues, Below The Pace of Population Growth and Inflation   
Sales and use tax (SUT) revenue collections do not keep pace with growth in the economy or with inflation 
and population growth.  This is largely due to two things:    
1) Growth in the economy and consumer spending has been stronger in areas which are generally not taxed 
in California.  The cost of services, which are generally not taxed, has generally increased at a higher rate 
over time than the cost of goods.  
 
 
 
 
 
 
 
 
217 Isle Royale Lane • Davis, CA • 95616-6616 
hone: 530.758.3952 • Fax: 530.758.3952 
6 April 2015 
Sales and Use Tax Reform Proposals   – 2 –    6 April 2015 
 
CaliforniaCityFinance.com      
2) A growing portion of previously taxable goods are now being provided digitally and in that form are 
generally not taxed.  Examples include music, videos and computer software. 
 
 
 
 
 
 
 
 
B. Concentration of Revenues and Leakage Through Rebate Agreements 
There has been and alarming increase in arrangements to encourage certain land use development with 
rebates and incentives which exploit California’s odd origin sales tax sourcing rules.  This has resulted in the 
concentration of sales tax revenues in a few jurisdictions at the expense of many many others.  It has resulted 
in the diversion of sales tax revenues away from the provision of important public services in amounts far in 
excess of any conceivable economic benefit. 
In the typical arrangement, a city provides tax rebates to a company that agrees to move or expand their 
operations in the jurisdiction of the city. The expansion may be little more than an order desk. Under such an 
arrangement, the company generally agrees to make a specified amount of capital investment and create a 
specific number of jobs over a period of years in exchange for specified tax breaks, often property tax 
abatement or some sort of tax credit.  In some cases, this has simply taken the form of a sales office, while 
customers and warehouses and the related economic activity are disbursed elsewhere in the state. In some 
cases the development takes the form of warehouses, in which the sales inventory, owned by the company, is 
housed.  
Current sales tax incentive agreements in California rebate amounts ranging from 50% to 85% of sales tax 
revenues back to the corporations.  Today, experts familiar with the industry believe that between 15% to 20% 
of local Bradley-Burns sales taxes paid by California consumers is diverted from local general funds back to 
corporations; over $1 billion per year.1 
                                                           
1 There is no comprehensive list of sales tax rebate agreements, but this estimate is based on the close understanding of current 
rebate agreements consultants involved with sales tax collection analysis for local governments. Twenty percent of the current 
$6 billion annual 1% local Bradley Burns rate is $1.2 billion. 
Sales and Use Tax Reform Proposals   – 3 –    6 April 2015 
 
CaliforniaCityFinance.com      
C. Revenues Reported to County Pools Are Not Fully Allocated On The Situs of 
Transactions From Which They Come 
Sales tax revenues in a countywide pool are allocated among the local agencies in that county in proportion 
to other taxable sales.  That is, regardless of the particular jurisdiction in a county where a taxable product is 
received or used, the revenues are distributed among all based on the proportion of other taxable sales.  Why 
do we do it this way?  Historically, for ease of administration for the BOE and taxpayers. But this method does 
not reflect the true economic activity or public service impacts associated with the use of the product, a fact 
implicitly recognized in existing regulations which provide that revenues from purchases in excess of $500,000 
in value be sourced to the location of first use. Today, technology is vastly more sophisticated than twenty or 
thirty years ago such that the administrative ease justification seems weak. 
 
II. Guiding Principles 
A. League of California Cities’ Policies and Guiding Principles  
The League’s Policies and Guiding Principles2 provide us a framework for evaluation as we consider 
these and other ideas. Pertinent to this issue are the following:  
1) Revenue from new regional or state taxes or from increased sales tax rates should be 
distributed in a way that reduces competition for situs-based revenue. (Revenue from the 
existing sales tax rate and base, including future growth from increased sales or the opening of 
new retail centers, should continue to be returned to the point of sale.)  
2) The existing situs-based sales tax under the Bradley Burns 1% baseline should be preserved and 
protected. Restrictions should be implemented and enforced to prohibit the expansion of 
questionable businesses formed to circumvent the principle of situs-based sales and used to 
divert sales tax revenues from other regions in return for favorable treatment. 
3) Cities and the League should continue to emphasize efficiency and effectiveness, encouraging 
and assisting cities to achieve the best possible use of city resources. 
4) Revenues should be logically linked to traditional and emerging responsibilities. 
5) To preserve local authority and accountability for cities, state policies must … ensure the 
integrity of existing city revenue sources for all cities, including the city share and situs 
allocation, where applicable, of property tax, sales tax, vehicle license fees, etc. 
 
 
                                                           
2 See “League of California Cities, Summary of Existing Policy and Guiding Principles” Revenue and Taxation section. 
 
 
Sales and Use Tax Reform Proposals   – 4 –    6 April 2015 
 
CaliforniaCityFinance.com      
B. Guiding Principles from Other Local Government Fiscal Reform Efforts  
In my review of prior reform issues and efforts in the area of local and state government finance in California, 
I offer four broad principles to guide proposed solutions:3  
 seek greater fiscal stability and local choice; 
 better match local government revenues with local public service costs; 
 improve transparency and simplicity to residents, taxpayers and customers; 
 avoid harmful effects on individual agencies and groups. 
I offer one more, a paraphrase of an aphorism attributed to Voltaire:  
 “Don’t let the perfect be the enemy of the good.” 
 
III. Some Reform Ideas 
A. Expand Taxable Sales to Include Areas Commonly Taxed In Other States 
Mazeroff (2009) offers the following benefits to expanding the sales tax base to include services: 
 Taxing additional services can generate substantial new sales tax revenue. Broadening the tax base 
could substantially increase revenues.  
 
 
 
 
 
 
SOURCE: Based on a memorandum from California State Board of Equalization Member Judy Chu April 2008 
 
 Taxing services broadly is essential if the long-run revenue adequacy of the sales tax is to be 
maintained. Household spending has been shifting from goods to services for decades. Largely to 
compensate for this trend, states have increased sales tax rates. 
 Bringing services into the sales tax base may reduce the year-to-year volatility of sales tax 
collections. Research suggests that including more services in the sales tax base could moderate the 
volatility of sales tax revenues over the course of the business cycle. 
                                                           
3 See Multari, Coleman, Hampian and Statler, “Guide to Local Government Finance in California” 2012 Solano Press Books, 
Chapter 17, page 237. 
 
 
 
Sales and Use Tax Reform Proposals   – 5 –    6 April 2015 
 
CaliforniaCityFinance.com      
 Expanding the taxation of services will make the sales tax fairer. The sales tax is intended to be a 
general tax on consumption. There is little reason to distinguish between consumption of goods and 
consumption of services, which in fact can be substitutes for one another. For example, it is not 
equitable — it violates the principle of “horizontal equity” — to tax the person who rents a videotape 
but not the person who watches a pay-per-view movie on cable TV. 
 Imposing a sales tax on services can improve the allocation of economic resources. Taxing goods but 
not services creates an artificial incentive to purchase services rather than goods.  
 Expanding the taxation of services can simplify the process of administering and complying with the 
sales tax.  If all of a retailer’s sales, rather than just the non-labor portion, are subject to tax, many 
accounting burdens and disputes diminish or disappear. 
 
Taxation of Digital Sales in the States (2012) 
Source: Mazerov (2012) 
 
 
 
 
Sales and Use Tax Reform Proposals   – 6 –    6 April 2015 
 
CaliforniaCityFinance.com      
Specific reform ideas: 
 Expand taxable sales to include products delivered in digital form.  California’s SUT laws were enacted 
in the 1950s and could not have contemplated the digital economy of today.  Increasingly, products 
including books, music, games, movies and software are sold in digital form over the Internet. Unlike 
twenty-three other states including Texas, Idaho, Utah, and Washington, California has not updated 
its SUT law to cover goods and services sold and delivered digitally even though these states tax the 
sale of identical items sold in physical stores. The lost revenue is in excess of $150 million per year and 
growing, including over $130 million from the 7.5% base composite statewide rate. Bradley Burns 1% 
losses are about $18 million per year.4  
 
 
 
 
 
 
 
 
 
 
 
 
 
 Expand taxable sales to include recreation and entertainment. Most other states that impose a sales 
tax include most sales of recreation and entertainment as taxable.  In most cases, the vendors 
providing these services already have sales tax permits and are collecting and remitting sales and use 
tax revenues on taxable goods. This will help mitigate the administrative cost to the vendors and the 
BOE of such a change.  The BOE costs would netted out of the state and local revenues they collect.  
                                                           
4 Based on Mazerov’s 2012 collection estimates for nine states, adjusting for rates and populations. 
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Sales and Use Tax Reform Proposals   – 7 –    6 April 2015 
 
CaliforniaCityFinance.com      
The foregone sales tax revenue in California from not taxing these categories exceeds $300 million per 
year including nearly $50 million to the local Bradley Burns 1% rate.5 
Recreation and Entertainment Not currently Taxed in California
 Professional sports 
 Amusement parks 
 Cultural events 
 Circus / fairs
 Bowling alleys 
 Video, billiards 
 Marina services  
 Health clubs  
 Private club memberships 
 Expand taxable sales to cover maintenance and repair services. Repair and maintenance services are 
commonly defined as taxable sales in most other states that impose a sales tax.  Providers of these 
services in California are typically already collecting and remitting sales and use tax revenues on taxable 
goods (e.g., parts, materials, etc.), but not on the labor portion of the transaction. The foregone sales 
tax revenue in California from not taxing these categories exceeds $1.6 billion per year including over 
$250 million to the local Bradley Burns 1% rate.6 
Maintenance and Repair Services Not Currently Taxed in California
 Carpet and upholstery cleaning
 Extermination 
 Landscaping and yard care  
 Swimming pool maintenance and cleaning  
 Building repair or remodeling (including 
plumbing, electrical, flooring, etc.)  
 Automobile repair, installation, washing,
rustproofing 
 Appliance repair or installation (incl. TV, 
sound systems, kitchen appliances, etc.)  
 Garment or shoe repair or alteration, 
 Laundry/dry cleaning 
 Eliminate the sales tax exemption for candy, snacks and bottled water. California, like most states, 
exempts food products from taxable sales.  Unlike many other states, California also exempts, candy, 
confectionary and snack foods and bottled water. The BOE estimates this exemption results in the loss 
of $1.3 billion annually in sales and use tax revenues to governments including $120 million per year in 
city/county local Bradley Burns sales tax and over $100 million in local add-on transactions and use taxes. 
 Eliminate the sales tax exemption for custom computer programs.  Customized computer programs are 
non-taxed service, unlike “off-the-shelf” computer programs if delivered in tangible form (i.e. not 
digital). The BOE estimates that governments in the California lose about $400 million annually from this 
exemption, including about $50 million per year in city/county local Bradley Burns sales tax and over 
$42 million in local add-on transactions and use taxes. 
 Tax reduction offset.  The sales tax rate could be reduced to mitigate, all or in part, the initial revenue 
impact of expanding what activities are taxable.  A 0.25% reduction is roughly equivalent to $1.6 million 
annually at present.  A 0.1% reduction is roughly equivalent to $640 million. However, there are 
complications with this. The Legislature is constitutionally prohibited from reducing some components 
of the sales and use tax including: the 1% local Bradley Burns general rate,7 the 0.25% Bradley Burns 
                                                           
5 Based on Mazerov (2009), BOE (2010) 
6 Based on Mazerov (2009), BOE (2010) 
7 Proposition 1A, Cal Const Art XIII Sec 25.5 (a)(2) 
Sales and Use Tax Reform Proposals   – 8 –    6 April 2015 
 
CaliforniaCityFinance.com      
county transportation rate,8 the 0.5% Proposition 172 public safety rate,9 the 0.5% and 1.0625% local 
realignment fund rates,10 and any of the voter approved local transactions and use tax rates (add-on 
sales taxes).11  Revenue gains from an expansion would occur for all of these rate categories, but an 
offsetting rate reduction could only be enacted on the 3.9375% state general fund rate. Consequently, a 
reduction that fully offsets the revenue increase would produce a revenue decrease to the state general 
fund. 
B. Strictly Limit or Eliminate New Sales Tax Rebate Agreements 
 Eliminate SB27 loophole for impacts on revenues from pools.  The last sentence of Government Code 
Section 53084.5 (a)(1) allows a rebate agreement even if it results in a reduction of revenues to other 
agencies if those reductions occur from a countywide pool.  A retailer’s change from collecting and 
reporting use tax into county pools to sales tax does not justify a rebate agreement. 
 Eliminate SB27 loophole for impacts on revenues where a retailer is expanding operations.  The last 
sentence of Government Code Section 53084.5 (a)(2) allows a rebate agreement when there is an 
expansion of the retailer’s operations with the result that the retailer is conducting a comparable 
operation in both jurisdictions.  Eliminating this loophole would of course not prevent such expansions 
but it would not allow this to enable rebate agreement.  
 Eliminate SB27 loophole for impacts on revenues related to reimbursement to a retailer for public 
works improvements. Government Code Section 53084.5 (c). Eliminating this loophole would of course 
not prevent the reimbursement of retailers for public works improvements.  But such reimbursement 
could not come in effect at the expense of other agencies via a rebate agreement. 
 Eliminate SB27 loophole for impacts on revenues related to a “buying company.” Government Code 
Section 53084.5 (d) allows a rebate agreement when there is a buying company involved.  Eliminating 
this loophole would of course not prevent the establishment or use of buying companies but it would 
not allow this a justification for a rebate agreement. 
 Eliminate SB27 loophole for impacts on revenues in cases where there is a use tax direct payment 
permit involved. (Government Code Section 53084.5 (e)).  Eliminating this loophole would of course not 
prevent these use tax direct payment permits but it would not allow a rebate agreement in such a 
circumstance. 
C. Reduce The Leakage of Local Sales Tax Revenue Under Existing Agreements 
 Redefine sales tax sourcing rules to destination instead of origin. Under California’s current origin based 
sourcing rules, retail sales are generally sourced to the local jurisdiction of the retailer’s place of business 
and where the principal sales negotiations took place. Under destination based sourcing, sales are 
instead sourced to the jurisdiction where the purchaser receives the property, if the information is 
                                                           
8 Proposition 1A, Cal Const Art XIII Sec 25.5 (a)(2) 
9 Proposition 172, Cal Const Art XIII Sec 35 
10 Proposition 30 
11 Proposition 1A, Cal Const Art XIII Sec 25.5 (a)(6) 
Sales and Use Tax Reform Proposals   – 9 –    6 April 2015 
 
CaliforniaCityFinance.com      
available to the retailer at the time of sale.  If the location where the purchaser takes possession of the 
property is not known by the seller, alternative methods to source the tax include (in order): 
• the location indicated by delivery instructions known to the seller, 
• the location indicated by the address of the purchaser available in the seller’s records, 
• the location of the purchaser’s payment instrument, or 
• the location from which the property is shipped. 
 
 Alternative: phase in destination rules over time to arrive at a split of the source between the origin and 
the destination locations. For example: on July 1, 2017, 25% destination and 75% origin; on July 1, 2020, 
50% destination and 50% origin; and on July 1, 2023, 75% destination and 25% origin. 
D. Reduce Pools, Send Revenues to Specific Location of Economic Activity  
 Redefine the sourcing rules for all use tax transactions to specify the location of product receipt 
(destination) is the specific jurisdiction, not the county, unless it is not reasonably possible to determine. 
Current Board of Equalization regulations provide that the use tax from taxable transactions of $500,000 
or more by out-of-state retailers who are engaged in business in California is allocated to the jurisdiction 
in which the first functional use of the property occurs. This is generally deemed to be the jurisdiction 
to which the goods are shipped.  Use tax revenues from transactions below this threshold are reported 
to pools and then disbursed among jurisdictions based on the share of other taxable sales. 
 
 Alternative: Reduce the pool threshold from $500,000 to $10,000 (or some amount).  
 
 
 
  
Sales and Use Tax Reform Proposals   – 10 –    6 April 2015 
 
CaliforniaCityFinance.com      
ADDENDUM:  Excerpt from “Guide to Local Government Finance in California” 
  
Principles of Local Government Fiscal Reform
from Multari, Coleman, Hampian and Statler, “Guide to Local Government Finance in California” 
 
Enhance Fiscal Stability and Local Choice.  The efficient and effective delivery of public services requires reasonable durability and 
stability of fiscal resources.  It also requires flexibility for local policy makers to make choices, including the reallocation of resources to 
meet changing needs.  Improvements to the local fiscal system should: 
 
 Increase “local control,” the ability of local governments to respond effectively and efficiently to local public service priorities and needs 
of their residents, property owners, businesses and civic institutions. 
 Stabilize and protect local government revenues and prevent mandated responsibilities from capricious actions by the State. 
 Improve the efficiency, effectiveness and responsiveness of local government by consolidating finances, roles and responsibilities and 
increasing the ability of cities and counties to decide the allocation of public revenues, and how and what municipal services they will 
provide.  
 Provide sufficient fiscal resources to underfunded local governments. 
 Enable and encourage intergovernmental cooperation, consolidation and improvement. 
 Establish a local fiscal system that is sustainable, and that can respond to evolving economic conditions and local public service needs.  
 
Match Local Government Revenues with Local Public Service Costs.  When the demand for local public services expands due to 
development and population growth, local fiscal resources need to grow in tandem. Improvements to the fiscal system should: 
 
 Provide a responsive palate of revenues that grows concomitantly with service demand so as to minimize the need for restructuring or 
tax increases except to enhance service levels. 
 Provide sensible incentives for desired land uses that may not generate high revenues, such as affordable housing or open spaces. 
 Avoid incentives that encourage cities and counties to overemphasize certain land uses, such as retail development, at the cost of well-
balanced communities. 
 Consider tax deductibility, so that the structure of state and local taxes causes the federal government to shoulder a greater share of 
public service costs and provide tax relief and/or service improvements.  
 
Improve Transparency and Simplicity to Residents, Taxpayers and Customers.  The local fiscal system is extremely complicated.  
Unnecessary complexity wastes resources and creates distrust.  Improvements to the fiscal system should: 
 
 Enhance the transparency of where taxes, fees and other funds are allocated and spent, making the system more understandable, 
accessible and less complicated. 
 Minimize administrative bureaucracy and costs while providing sufficient systems to assure accountability and to measure the efficiency 
and effectiveness of public service delivery. 
 
Avoid Harmful Effects on Individual Agencies and Groups.  In almost any fundamental change to the local fiscal system there will be 
some agencies and individuals that will be better and some worse off. This is the “winners and losers” challenge of reform.  Improvements 
to the fiscal system should endeavor to minimize or mitigate the impact of changes on institutions and individuals.  
 
California communities and the public agencies that serve them are diverse in service needs, in philosophy, and in the structure of their 
finances. Changes to the system should allow for local flexibility and choice and avoid “one size fits all” solutions. 
Sales and Use Tax Reform Proposals   – 11 –    6 April 2015 
 
CaliforniaCityFinance.com      
ADDENDUM:  Countywide and Statewide Pools in California 
Under current California State Board of Equalization regulations, a substantial portion of local use tax collections 
are allocated through a countywide pool to the local jurisdictions in the county where the property is put to its 
first functional use. The state and county pools now constitute over 15% of local sales and use tax revenues. 
Under the pool system, the tax is reported by the taxpayer to the countywide pool of use and then distributed to 
each jurisdiction in that county on a pro-rata share of taxable sales. If the county of use cannot be identified, the 
revenues are distributed to the state pool for pro-rata distribution on a statewide basis. 
BOE rules call for the use of these pools rather than sending the revenue to the jurisdiction of first use despite 
the fact that - in most cases now - transactions include a district tax component which is allocated not to any 
pool, but to the specific jurisdiction.  For example, Amazon collected an 8% rate on my purchase of a book last 
week, the total rate in my hometown.  This includes a 0.5 percent rate, the add-on transactions and use tax 
(district tax) allocated to my city.  But the Bradley Burns one percent portion of the tax I paid goes into the county 
pool and is shared among all cities and the county.  Under destination sourcing rules, that local one percent would 
be allocated to the city, a stronger move toward true situs allocation. 
The largest components of these pools are from:  
 Private party sales of vehicles, vessels and aircraft registered at the Department 
of Motor Vehicles, and mobile homes reported by the Department of Housing and 
Community Development. 
 Private party sales of vessels (not required to register with the DMV) and 
aircraft purchases.  
 Use tax paid by contractors who are considered consumers of materials 
purchased without tax, but used by the contractor in the improvement of real 
property, and whose job site is regarded as the place of business. 
 Merchandise shipped directly to consumers by common carrier from inventory located outside the state with 
the title passing out of state. 
 Long term leases of tangible personal property except long term leases of motor vehicles (see below). 
 Catering trucks, itinerant vendors, vending machine operators and other permit holders who operate in more 
than one local jurisdiction and are unable to readily allocate taxable transactions to specific points of sale. 
 Use tax on purchases consumed at non-selling facilities (research and development, for example.) 
 Use tax on motor vehicle leases negotiated by out-of-state leasing companies. 
State law does provide special allocation procedures for use taxes collected on certain products. Generally, these 
special allocation rules allow use tax revenue that would otherwise be shared via the countywide and statewide 
pools to be directly allocated to the jurisdiction of use. These include: 
• Jet Fuel: The sales tax on jet fuel generally goes to the jurisdiction where the fuel is pumped into the aircraft. 
• Long Term Leases of Motor Vehicles (greater than four months): Sales tax from rentals of equipment and 
vehicles is allocated to the jurisdiction where the rental company is located. Rentals exceeding four months or 
longer are considered long term leases. When the leased vehicle is either purchased from a California dealer or 
leased by a California dealer-lessor, the tax is allocated to the place of business of the dealer or lessor. If the leased 
vehicle comes from an out-of-state source, the tax is allocated through the county-wide use tax allocation for the 
county in which the vehicle is registered. 
Revenue from the Pool: An 
Example 
A city generating 4% of all 
taxable sales in a given 
county receives 4% of the 
pool.  
Sales and Use Tax Reform Proposals   – 12 –    6 April 2015 
 
CaliforniaCityFinance.com      
• Auctioneers conducting auction events at locations other that their regular place of business when the taxable 
sales total $500,000 or more: The local tax is to be allocated to the jurisdiction in which the auction occurs. 
• Construction Contracts equal or greater than $5,000,000. Construction contractors have the option to 
allocate use tax on materials consumed and fixtures furnished directly to the jurisdiction where the jobsite is 
located if the sales or purchase value exceeds $5 Million. The Board of Equalization will not allocate to the jobsite 
if a sub permit for the location is not taken out prior to commencement of the project. 
• Sales and Purchases of $500,000 or More Subject to Use Tax. Use tax from transactions by out-of-state 
retailers who are engaged in business in California is allocated to the jurisdiction in which the first functional use 
of the property occurs. This generally is deemed to be the jurisdiction to which the goods are shipped. 
 
 
mjgc  
 
 
  
Sales and Use Tax Reform Proposals   – 13 –    6 April 2015 
 
CaliforniaCityFinance.com      
 
ADDENDUM:  Destination Sourcing12 
A change from origin sourcing rules to destination sourcing 
rules for the local tax component of California’s sales tax would 
improve overall revenue collections and distribute these 
revenues more equitably among all of the areas involved in 
these transactions.  
A change from origin based sourcing to destination based 
sourcing would have no effect on state tax collections.  
However, it would alter the distribution of local sales and use 
tax revenues among local agencies.  Most retail transactions 
including dining, motor fuel purchases, and in-store purchases 
would not be affected.  But in cases where the property is 
received by the purchaser in a different jurisdiction than where 
the sales agreement was negotiated, there would be a different 
distribution than under the current rules. 
Under California’s current origin based sourcing rules, retail 
sales are generally sourced to the local jurisdiction of the 
retailer’s place of business and where the principal sales 
negotiations took place. Under destination based sourcing, 
sales are instead sourced to the jurisdiction where the 
purchaser receives the property, if the information is available 
to the retailer at the time of sale.  If the location where the purchaser takes possession of the property is not 
known by the seller, alternative methods to source the tax include (in order): 
• the location indicated by delivery instructions known to the seller, 
• the location indicated by the address of the purchaser available in the seller’s records, 
• the location of the purchaser’s payment instrument, or 
• the location from which the property is shipped. 
Moving to destination based sourcing rules will not reduce the amount of local tax collected (in fact it will 
INCREASE the overall amount of tax retained by cities and counties), but it would result in different distributions 
among local jurisdictions. These differences would occur in cases where a retailer ships or delivers the property 
sold to locations outside the local jurisdiction of the retailer’s place of business.  Specifically, a different 
distribution would occur under destination sourcing if: 
1. The sold property is delivered to the purchaser in another taxing jurisdiction, or 
2. The purchaser receives the property at a retailer’s business location other than where the principal 
negotiations took place. 
                                                           
12 The same issues that are of concern regarding the local sales tax do not apply to California’s Transactions and Use Taxes 
(“Add-on sales taxes”) as these transactions, when not over the counter, are generally allocated to the location of use or, as in 
the case of vehicles, product registration.  There is no need to alter the sourcing rules for transactions and use taxes. 
The Source of Origin Based Sourcing 
Problems 
Where other than over-the-counter sales are 
concerned origin sourcing often causes a 
concentration of large amounts of tax revenue in 
one location, despite the fact that the economic 
activity and service impacts are also occurring in 
other locations.  
The large amounts of revenue concentrated in a 
few locations by California’s “warehouse rule” 
origin sourcing causes a concentration of revenue 
far in excess of the service costs associated with 
the development.   
In order to lure jobs and tax revenues to their 
communities, some cities have entered into 
rebate agreements with corporations.  This has 
grown to such a problem, that experts estimate 
15% to 20% of total local taxes paid statewide are 
being rebated back to corporations rather than 
funding public services. 
Sales and Use Tax Reform Proposals   – 14 –    6 April 2015 
 
CaliforniaCityFinance.com      
Cities and counties that are comprised of a large number of retailers that routinely sell property that is shipped 
or delivered to purchasers outside their local jurisdiction may see a reduction in tax revenues compared to the 
current origin based system.  But cities and counties that are comprised of businesses with a significant amount 
of over-the counter sales and residences that receive property from outside their local jurisdiction, may see an 
increase in local revenues.  
Moving to Destination Sourcing: Issues 
1. Destination Sourcing Would Add Some Complexity for Some Sellers.   
For most transactions, including brick and mortar transactions and any transaction in which the seller delivers 
the product within the same jurisdiction, the seller’s tracking and reporting would be no different under 
destination rules.  However, for deliveries outside the jurisdiction in which the seller resides, destination 
sourcing requires more information tracking.  Under origin-based sourcing, sellers generally only have to know 
the sales tax rates in effect where their place of business is located. Destination-based sourcing requires sellers 
to properly apply sales tax rates for all the jurisdictions into which they deliver taxable items. 
However, California’s transactions and use taxes (district taxes), now numbering over 121, require a seller to 
collect and remit the tax for a district if a delivery is made into that district AND the seller is “engaged in 
business” in that district.  Large retailers with multiple locations are now, as a matter of practice, tracking 
collecting and remitting district tax rates.  So the location of “receipt” is already being tracked and used for tax 
reporting.   It seems no more difficult to apply this information to the sourcing of rest of the sales tax.  In fact, 
it is arguably simpler and many large remote sellers are – for various reasons - already sourcing their 
transactions as “use tax” rather than sales tax. 
A switch to destination sourcing would create a greater compliance burden for smaller sellers who do not 
currently use programs or databases to assist them in properly collect taxes. However, such programs are 
readily available. 
2. Destination Sourcing Would Increase City and County Revenues 
A switch to destination sourcing would increase city general fund revenues by over $800 million to $1+ billion 
per year.  Substantial amounts of local revenue that are currently being rebated back to corporations through 
sharing agreements would instead allocated to receipt locations not affected by those agreements. This 
amounts to an increase in sales tax revenues for every city of $25 to $35 per resident per year on average.   
3. A Switch to Destination Sourcing would Alter Revenue Distributions Among Cities and Counties 
The greatest concern regarding the switch from origin-based to destination-based sourcing is the 
redistribution of local sales taxes from jurisdictions where taxable items are purchased to jurisdictions where 
the items are delivered.  
A switch to destination sourcing would cause some shift in sales and use tax revenue distribution among cities 
and counties.  Cities with less than average per resident taxable sales of products that are delivered to locations 
outside the jurisdiction will see an increase in revenues.  Cities with a greater-than-average per resident 
amount of taxable sales of products delivered other locations will see some loss.  In some cases, this loss will 
exceed the gain in revenues from the added amount of revenues to all cities (above).    
 
 
Sales and Use Tax Reform Proposals   – 15 –    6 April 2015 
 
CaliforniaCityFinance.com      
4. Destination Sourcing Rules Reduce the Incentive for Tax Rebate Agreements 
Add-on transactions and use taxes would not need to change.  California’s Transactions and use tax is already 
a form of destination sourcing. The exception is the special provisions for motor vehicles where the district tax 
is sourced to the location where the property is registered.  A change in the sourcing method of the Bradley 
Burns rate would not require an alteration of these rules.  In effect, taxes would be applied to auto sales just 
as they are now. 
5. Out of the Pool: Destination Sourcing Would Allocate Revenue to the True Locations of Economic Activity. 
As a part of the shift to destination based sourcing, most revenues currently allocated to pools would instead 
be allocated to the specific jurisdiction where the property is received.  Statewide and countywide pools would 
only be used when it is too difficult for a retailer to identify and report tax to specific jurisdictions. In this way 
destination sourcing allocates these tax revenues more closely to the situs of the economic activity (the sales 
transaction).   
 
mjgc  
 
 
  
Sales and Use Tax Reform Proposals   – 16 –    6 April 2015 
 
CaliforniaCityFinance.com      
ADDENDUM:  Notes from a Meeting with BOE Staff 
In March, Dan Carrigg and Michael Coleman met with several members of the Board of Equalization’s sales tax 
staff to discuss practices and issues regarding the collection and distribution of sales tax especially use tax pooling.  
BOE staff emphasize that they provide administration under state law and regulations adopted by the board, that 
they are “policy neutral.”  Their role is to provide needed information to support policy decisions and 
implementation.  If instructed to do so, the staff can and will administer the taxes differently, but in order to do 
so, BOE may need additional resources and that may necessitate additional administrative charges to tax revenue 
recipients.  BOE staff noted that the pools were implemented many decades ago, prior to the existence of 
computers as we know them, when remote sales consisted primarily of catalogue sales.  They note that the largest 
component of countywide pools is third party automobile sales (i.e. non-dealer sales).  In those early days, over 
50 years ago, the pooling system was established to reduce administrative costs and burden on the taxpayers (58 
locations rather than hundreds for taxpayers to identify in their returns).   
Computers today are vastly more sophisticated and capable.  But while it would appear that the technology to 
identify specific locations of delivery in order to get distributions out of pools and out fully to the jurisdictions of 
distribution (true situs), there is no agreed-upon adopted GIS system.  The technology appears close, with 9-digit 
zip codes and sophisticated geo-mapping.  But the 9-digit zip code is administered by the US Postal Service with 
no concern for tax zones.  In some cases even these small 9-digit zip areas cross jurisdictions with different tax 
rates.  In order to establish and maintain a central – agreed upon, master address to tax rate database, would 
require new systems and resources and an ongoing maintenance staff.  The BOE is currently updating its data 
systems but the eventuality of a master central database for the determination of use tax apportionment by 
taxpayers as well as BOE has apparently not been explicitly anticipated.  
 
mjgc  
 
 
From:Rhoda Fry
To:City Clerk; City Council
Subject:December 5 2023 "Study Session"
Date:Tuesday, December 5, 2023 2:16:18 PM
Attachments:Potential Budget.pdf
CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Dear City Clerk,
 
Please include the text of the attached for public comment for the December 5 2023 “study
session” (not just a link to the document).
 
The staff report proposes that a sales-tax increase will generate an additional $5.4M in revenue
– however this same tax was assumed to generate around $3 to $4M in FY 20/21.
Can you please show the data that produced the $5.4M number?
 
Even if we get to $5.4M in additional sales tax revenue – it will not make a big enough
difference in the budget deficit.
The revised estimate for sales tax revenue for the next fiscal year $9M. So that would take us
to $14.4M.
Will that be enough?
Note that our net sales tax revenue in FY 15/16 was $18.6M (and FY 22/23 it was $34.8M).
Will each election as to add another tax?
 
Please take a look at the data I compiled in the attachment.
 
Thanks,
Rhoda Fry
“Potential Budget-Balancing Strategies” mentioned in Cupertino Budget 
Budget Year Staff 
Report 
FY 23/24 
page 188 
FY 22/23 
page 175 
FY 21/22 
page 177 
FY 20/21 
page 160 
FY 19/20 
page 141 
0.25% sales 
tax 
$5.4M $5.4M $5.2M $4M $3-4M n/a 
TOT – 
transient 
occupancy 
Increase 
to 15% 
$1.9M* 
Increase hotel tax from 12% to 14%:  
$1.7M @ $10 base or $1.25M at $7.5M base 
or $833k at $5M base 
Increase to 
14%: $2M 
n/a 
Biz License 
was FY 
20/21 TOP 
CHOICE 
 
$4.1M Not 
mentioned 
Not 
mentioned 
Not 
mentioned $10M On 
Workplan 
Parcel Tax $3.7M $3.5M flat rate per parcel  
$3.6M variable rate per sf 
Not  
mentioned 
Not 
mentioned 
*15% TOT assumes $7.6 base (base was $9.7 FY 19/20); FY 20/21 Added stormwater fee $1.1M 
*Staff report favors non-ad valorem over square footage parcel tax – that would be regressive 
 
Actual TOT (Tr ansient Occupancy Tax – Hotel Tax) per Cupertino Opengov 
Actual  FY 22/23 FY 21/22 FY 20/21 FY 19/20 FY 18/29 FY 17/18 FY 16/17 
(open gov) $7.1M $4.4M $2.1M $9.7M $8.9M $6.8M $6M 
Note:  Residence Inn was built in 2017 and Hyatt House was built in 2018 
 
Actual Sales Tax Income (after internet sales-tax-sharing rebates to two companies) 
Actual 
Net 
Sales 
Tax 
FY 
23/24 
FY  
22/23 
FY 
21/22 
FY 
20/21 
FY 
19/20 
FY  
18/19 
FY  
17/18 
FY 
16/17 
FY  
15/16 
~$9M $34.8M $42.4 $42.6 $35.7M $24.9M $26.2 $23.4M $18.6 
Projected Net Sales Tax income 23/24 is $9M. Sales tax proposal of $5.4M only gets us to $14.4M.  
FY 20/21 estimated that income at $3-4M. Is $5.4M estimate realistic or sustainable? 
Note - Sales tax income spiked during COVID mainly due to increase in statewide sales of Apple 
goods; Cupertino received $0.65 out of every $100 spent on goods from Apple online in California. 
 
Cupertino Property Tax: Cupertino doesn’t get its fair share of property taxes. Of the 1% in property 
taxes that residents pay in Santa Clara County, the amount returned to cities varies greatly, with Cupertino 
getting only 6.51% of that 1%. Can staff work on fixing this? Or propose a per square foot on buildings 
tax rather than per parcel tax? 
City % City % City % City % 
Milpitas 16.26% Los Altos 11.66% Gilroy 9.70% Monte Sereno 6.35% 
Mountain View 16.07% Campbell 10.51% Palo Alto 9.42% Los Altos 
Hills 
6.24% 
San Jose 13.29% Morgan Hill 10.29% Los Gatos 9.42% Saratoga 5.77% 
Sunnyvale 13.28 % Santa Clara 10.02% Cupertino 6.51%   
 
Cupertino Business License Tax is much lower than other cities on larger businesses (small businesses 
pay about the same as other cities). Other cities apply tax based on number of employees, revenue, square 
foot of buildings, etc… Cupertino pays much more per resident for Sheriff than Los Altos Hills and 
Saratoga. Why? Cupertino has a larger daytime population. Are businesses paying their fair share or are 
they being subsidized by residents. 
 
Compiled by Rhoda Fry fryhouse@earthlink.net 408-529-3560