CEP 04-25-2022 Searchable PacketCITY OF CUPERTINO
CEP - STRATEGIC ADVISORY COMMITTEE
AGENDA
10300 Torre Avenue, City Hall Conference Room C and Via Teleconference
Monday, April 25, 2022
11:00 AM
Special Meeting
IN-PERSON AND TELECONFERENCE / PUBLIC PARTICIPATION INFORMATION
Members of the public wishing to observe the meeting may do so in one of the following
ways:
1) Appear in person at City Hall. Members of the audience who address the Committee are
requested to complete a Speaker Card and identify themselves. Completion of Speaker
Cards and identifying yourself is voluntary and not required to attend the meeting or
provide comments.
2) E-mail comments by 10:00 a.m. on Monday, April 25 to the Committee at
planning@cupertino.org. These e-mail comments will also be forwarded to Committee
members by the staff liaison before the meeting and posted to the City’s website after the
meeting.
3) E-mail comments during the times for public comment during the meeting to
planning@cupertino.org. The staff liaison will read the emails into the record, and display
any attachments on the screen, for up to three minutes (subject to the Chair’s discretion to
shorten time for public comments). Members of the public that wish to share a document
must email planning@cupertino.org prior to speaking.
4) Teleconferencing Instructions
Members of the public may observe the teleconference meeting or provide oral public
comments as follows:
Oral public comments will be accepted during the teleconference meeting. Comments may
be made during “oral communications” for matters not on the agenda, and during the
public comment period for each agenda item.
To address the Committee, click on the link below to register in advance and access the
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meeting:
Online
Register in advance for this webinar:
https://cityofcupertino.zoom.us/webinar/register/WN_FuuTS6H-Q2KqYZ_wWCx-LA
Phone
Dial: 669-900-6833 and enter Webinar ID: 951 4949 4326 (Type *9 to raise hand to speak, *6 to
unmute yourself). Unregistered participants will be called on by the last four digits of their
phone number.
Or an H.323/SIP room system:
H.323:
162.255.37.11 (US West)
162.255.36.11 (US East)
Meeting ID: 951 4949 4326
SIP: 95149494326@zoomcrc.com
After registering, you will receive a confirmation email containing information about
joining the webinar.
Please read the following instructions carefully:
1. You can directly download the teleconference software or connect to the meeting in your
internet browser. If you are using your browser, make sure you are using a current and
up-to-date browser: Chrome 30+, Firefox 27+, Microsoft Edge 12+, Safari 7+. Certain
functionality may be disabled in older browsers, including Internet Explorer.
2. You will be asked to enter an email address and a name, followed by an email with
instructions on how to connect to the meeting. Your email address will not be disclosed to
the public. If you wish to make an oral public comment but do not wish to provide your
name, you may enter “Cupertino Resident” or similar designation.
3. When the Chair calls for the item on which you wish to speak, click on “raise hand,” or, if
you are calling in, press *9. Speakers will be notified shortly before they are called to speak.
4. When called, please limit your remarks to the time allotted and the specific agenda topic.
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to
attend this teleconference Commission meeting who is visually or hearing impaired or has
any disability that needs special assistance should call the City Clerk's Office at
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CEP - Strategic Advisory Committee Agenda April 25, 2022
408-777-3223, at least 48 hours in advance of the Commission meeting to arrange for
assistance. In addition, upon request, in advance, by a person with a disability,
Commission meeting agendas and writings distributed for the meeting that are public
records will be made available in the appropriate alternative format.
NOTICE AND CALL FOR A SPECIAL MEETING OF THE CUPERTINO COMMUNITY
ENGAGEMENT PLAN - STRATEGIC ADVISORY COMMITTEE
NOTICE IS HEREBY GIVEN that a special meeting of the Cupertino Community
Engagement Plan - Strategic Advisory Committee is hereby called for Monday, April 25,
2022 commencing at 11:00 a.m. in Conference Room C, City Hall, 10300 Torre Avenue,
Cupertino, California 95014 and via teleconference. Said special meeting shall be for the
purpose of conducting business on the subject matters listed below under the heading,
“Special Meeting."
SPECIAL MEETING
ROLL CALL
APPROVAL OF MINUTES
POSTPONEMENTS
ORAL COMMUNICATIONS
This portion of the meeting is reserved for persons wishing to address the Committee on any matter
within the jurisdiction of the Committee and not on the agenda. Speakers are limited to three (3)
minutes. In most cases, State law will prohibit the Commission from making any decisions with respect
to a matter not on the agenda.
PUBLIC HEARINGS
OLD BUSINESS
NEW BUSINESS
1.Subject: Report from staff and EMC Planning Group describing next steps for
Affirmatively Furthering Fair Housing (AFFH) and outreach efforts for Cupertino's
Housing Element Update process and presents recent housing survey results from
West Valley Community Services (WVCS) clients.
Recommended Action: Receive updates and survey report.
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CEP - Strategic Advisory Committee Agenda April 25, 2022
1 - EMC Public Outreach Update and Survey Report Memorandum
2 - EMC Memo Attachment A: Survey responses from initial outreach to WVCS clients
3 - EMC Memo Attachment B: List of groups who have been contacted for upcoming meetings
4 - EMC Memo Attachment C: Draft agenda for the upcoming Community Meeting
5 - EMC Memo Attachment D: HCD Public participation outreach checklist
6 - EMC Memo Attachment E: Draft timeline for web tools
STAFF AND COMMITTEE REPORTS
FUTURE AGENDA SETTING
ADJOURNMENT
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to attend this
meeting who is visually or hearing impaired or has any disability that needs special assistance should
call the City Clerk's Office at 408-777-3223, at least 48 hours in advance of the meeting to arrange for
assistance. In addition, upon request, in advance, by a person with a disability, meeting agendas and
writings distributed for the meeting that are public records will be made available in the appropriate
alternative format.
Any writings or documents provided to a majority of the members after publication of the agenda will
be made available for public inspection. Please contact the City Clerk’s Office in City Hall located at
10300 Torre Avenue, Cupertino, California 95014, during normal business hours.
IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal Code section
2.08.100 written communications sent to the Cupertino City Council, Commissioners or City staff
concerning a matter on the agenda are included as supplemental material to the agendized item. These
written communications are accessible to the public through the City’s website and kept in packet
archives. Do not include any personal or private information in written communications to the City
that you do not wish to make public, as written communications are considered public records and will
be made publicly available on the City website.
Members of the public are entitled to address the members concerning any item that is described in the
notice or agenda for this meeting, before or during consideration of that item. If you wish to address the
members on any other item not on the agenda, you may do so during the public comment.
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CITY OF CUPERTINO
Agenda Item
22-10762 Agenda Date: 4/25/2022
Agenda #: 1.
Subject: Report from staff and EMC Planning Group describing next steps for Affirmatively
Furthering Fair Housing (AFFH) and outreach efforts for Cupertino's Housing Element Update
process and presents recent housing survey results from West Valley Community Services (WVCS)
clients.
Receive updates and survey report.
CITY OF CUPERTINO Printed on 4/22/2022Page 1 of 1
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To: CEP - Strategy Advisory Committee
From: Ande Flower, EMC Planning Group
Date: April 25, 2022
Re: Public outreach update & survey report
SUMMARY
This memorandum describes next steps for AFFH and outreach efforts for Cupertino’s Housing Element
Update process and presents recent housing survey results from WVCS clients.
ACTION REQUEST
Receive updates and survey report.
BACKGROUND
The success of the 6th Cycle Housing Element Update process hinges in part on a community outreach
and engagement program that is robust, inclusive, and meaningful. In 2018, Assembly Bill 686 (AB 686)
established a state mandate that expanded the duty of all California’s public agencies to affirmatively
further fair housing (AFFH).
At the April 6, 2022, meeting, Committee members requested more information about the upcoming
focus group meetings, a better understanding of how these fit into an overall Community Engagement
Plan, and a list of individuals and groups who will have been contacted for this initial meeting.
DISCUSSION
Outreach efforts and education with West Valley Community Services (WVCS) has included an initial
survey to introduce the Housing Element Update process and to learn some basic information for those
who access services provided by WVCS. Survey results are attached.
CUPERTINO COMMUNITY MEETING (Initial Focus Group)
Preferred date: May 23, with alternatives available for May 24, or 26, 2022.
Goals for the initial meeting: To understand what AFFH is, who it encompasses, how to meet AFFH
standards, and how participants can help meet these standards.
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OUTREACH LIST OF ORGANIZATIONS
In preparation for the initial Community Meeting and subsequent focused group meetings, several diverse
groups have been contacted. Following is a summary of the groups and attached is a list with much more
detailed information.
Cupertino – General List of Groups (28)
Cupertino - De Anza College List of Groups (14)
Regionally Focused Interest Groups (24)
OVERALL PLAN FOR ENGAGEMENT
• Upcoming focus groups (3)
o Host 3 focus groups, each focusing on a different population/issue. For example:
Disability, homelessness, racism, immigration, families, etc. The focus groups would be
formatted like the Housing Element events WVCS has hosted in Cupertino and Los
Gatos. These focus groups may be virtual or in-person, depending on the direction
provided by the Strategic Advisory Committee. This will include a thorough post-focus
group written report which can be added to the final Housing Element. This will provide
justification for policies and demonstrate the inclusion of low-income and
underrepresented community members, as well as the community at-large.
• Faith community outreach
o Coordinate outreach to Cupertino’s faith communities, including:
Email and phone outreach
One-on-one conversations with faith leaders in the community
Focus groups
Education/awareness
o One of the primary purposes of this outreach will be to raise awareness about the
Housing Element and bills such as AB 1851, which makes it easier for faith-based
organizations to build affordable housing on their parking lots, with an emphasis on how
to get involved in the process. The purpose is also to make it easier for faith-based
groups to get involved in the process, and to ensure their voices are included.
• Qualitative individual interviews, videos, and qualitative feedback
o Videos of WVCS clients speaking about housing and their lived-experience will be
incorporated on the Cupertino Housing Element website. Clients will be compensated
for their time and vulnerability. Community feedback, needs comprehension, and AFFH-
focused online public surveys will assist with informing future policy discussions.
• Individual and group participation recruitment
o Recruit individuals and groups for participation including those recommended by HCD to
be involved in the Housing Element. This will be done through in-person outreach,
emails, phone calls, flyers, coordinated case management, and more.
GETTING THE WORD OUT
• Request recommendations for additional means of getting the word out on the Housing
Element update. The banners used by Saratoga and use of QR codes were mentioned at the
April 6 Committee meeting. What additional ways would the Committee recommend making
the public at large more aware and interested in the Housing Element update?
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WEBSITE IMPROVEMENT PROGRESS
• Incorporating an index of topics related to HCD’s site selection memo.
• Maximizing opportunities and incorporating ideas from the 21 Elements and the City of
Saratoga’s website.
• Proactively prepare for upcoming AFFH and sites evaluation information.
REMINDER OF GOALS STATED FROM COMMITTEE
• Assessment of demographics
• Approaches to addressing Missing-Middle housing
• Involve Apple and other major employers to better understand employee housing needs
• Discover potential policies to limit or prevent corporate ownership of housing stock
• Increase opportunities for inclusive process (i.e. materials in Library, Senior Center)
• “Get Loud” with campaign for next steps of announcements (Banners, posters, social media)
• Examples of banner locations: 1) Corner of Stevens Creek & D’Anza 2) Sports Center 3) Gateways
into the City 4) Freeway exits
UPDATE TO PUBLIC OUTREACH NEXT STEPS
• Initiate a new, stand-alone Engagement HQ website for Housing Element Update outreach and
communications.
• EMC Planning Group to provide bi-weekly updates to Council and to subscribers to the website.
• Next Meeting: Guests to join the meeting? an HCD representative, ABAG Collaborative
representative, and/ or a planner or lawyer from a Southern California jurisdiction that has
recently submitted an adopted Housing Element update to HCD.
ATTACHMENTS:
Attachment A: Survey responses from initial outreach to WVCS clients
Attachment B: List of groups who have been contacted for upcoming meetings
Attachment C: Draft agenda for the upcoming Community Meeting
Attachment D: HCD Public participation outreach checklist
Attachment E: Draft timeline for web tools
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A survey was provided for distribution among WVCS clients in multiple languages. These initial
responses were received at the Cupertino WVCS Cupertino location, where services are provided in a
fixed location. This survey will continue to be shared among the mobile markets, and responses will be
collated. Narrative responses have not yet been translated and incorporated into the results.
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Cupertino – General List of Groups
Cupertino City Council
SafePark in Cupertino
Indivisible
League of Women Voters of Cupertino-Sunnyvale
Better Cupertino
Cupertino For All
The Rise (Development)
Cupertino Rotary
Cupertino Chamber of Commerce
Quinlan Community Center
Cupertino Planning Commission
Cupertino Housing Commission
Cupertino School Peach Jar
Cupertino NextDoor
Cupertino High School Students
Governing Board Member, Cupertino Union School District
Cupertino Union School District Board Trustee
Asian Pacific American Leadership Institute (APALI)
Cupertino Unified School District (CUSD)
Fremont Union High School District (FUHSD)
Superintendent of the Fremont Union High School District FUHSD
Walk-Bike Cupertino
Santa Clara Valley Audubon Society - Cupertino
Charities Housing
Cupertino Moms Facebook Group
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Cupertino - De Anza
President of De Anza College at Foothill-De Anza Community College District
De Anza Faculty
De Anza Faculty Association
De Anza: Renter's Rights Vasconcellos Institute for Democracy in Action (VIDA) program and
Equity Advisory Group
Ability De Anza [Inactive]
De Anza Black Student Union
De Anza Burmese Student Association
De Anza Chinese Students and Scholars Association (CSSA)
De Anza Hong Kong Student Association
LGBTQ+ Alliance, De Anza
De Anza Malaysian and Singaporean Association
De Anza Permias Indonesian Students Organization (PISO)
De Anza Taiwanese Student Association
De Anza Vietnamese Student Association
De Anza Zero Waste and Climate Awareness Club
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Regional Focused Interest Groups
Neurodivergence/mental disability
● Autistic
Physical disability
Youth
Seniors
Unhoused - Streets
Unhoused - Car
Unstably housed
Food insecure
Low-income (general)
Service worker
Unemployed
Commuter/desires to be resident
LGBTQ+
Veterans
Single mothers
Undocumented citizen (would remain anonymous)
Chinese
Vietnamese
Latinx
Russian
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Taiwanese
Philippino
Asian - Indian
Middle Eastern
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Cupertino AFFH Community Meeting
May 23, 24, or 26, 2022
Draft Agenda
1. Welcome (6:00-6:05 pm)
a. Opening poll questions
i. For example: How have you been involved with the Housing Element so
far?
ii. What do you know about AFFH, or Affirmatively Furthering Fair Housing?
iii. Which of the following demographics, stakeholders, and interest groups
would you consider yourself to represent?
b. Welcome to Partners and Council, elected representatives, and/or
commissioners who attend
c. Goals
i. To understand what AFFH is, who it encompasses, how to meet AFFH
standards, and how participants can help meet these standards
d. Flow of the evening
e. Community agreements
i. Use I statements
ii. Step up, step back
iii. What’s said here, stays here; what’s learned here, leaves here
iv. Assume best intentions
v. Listen and don’t interrupt
vi. It’s ok to disagree
vii. Be respectful
viii. Engage in conflict resolution in a constructive manner
ix. Respect everyone's different experience with different subjects;
knowledge is a privilege
x. Uplift each other—check in on each other
f. Zoom Housekeeping
2. Presentation on the Housing Element and AFFH (6:05-6:20 pm)
a. Level-setting presentation briefly explaining what the Housing Element is, and
diving deeper into AFFH so that attendees understand the context of the panel
and the reason for this community meeting
3. Breakout Rooms 1 (6:20-6:30 pm)
a. Your name and what brings you here tonight?
b. How do you see Affirmatively Furthering Fair Housing fitting in with the Housing
Element in Cupertino?
c. What questions do you want to ask the panelists?
4. Panel (6:30-6:55 pm)
a. Four panelists, representing: Neurodivergence, Homelessness/Housing, Chinese
facing discrimination, Root Policy input/data
b. Facilitated by Josh
c. Pre-developed questions
5. Questions for Panelists from Audience (6:55 pm-7:10 pm)
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a. Panelists send in questions, which are organized behind the scenes and sent to
Josh
6. Breakout Rooms 2 (7:10-7:25 pm)
a. How did hearing from the panelists change your perspective on housing, the
Housing Element, and representation?
b. What is one way you think you could contribute to meeting AFFH requirements,
and/or to the Housing Element process in general?
7. How to Stay Involved/ Thank You/ Closing Remarks/ Goodnight (7:25-7:30 pm)
a. Future opportunities for involvement, sign up for email list, visit website, attend
public meetings
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HCD Housing Element Public Participation Checklist
Crafting a Strategy
☐ Did you review your demographic data? Tip – use your housing needs section.
☐ Does the strategy incorporate a variety of outreach channels (social media, local
radio stations, one-on-one meetings, focus groups, etc.) to reach a variety of
socioeconomic groups (low-income families, people experiencing homelessness,
builders, seniors, etc.)?
☐ Did you contact organizations that represent all segments of the community
contacted for their input on the strategy?
☐ Is the strategy proactive? For example, did you affirmatively contact and make the
process and preparation of the housing element available to organizations that
represent all economic segments and special needs populations?
☐ Is the strategy transparent and are all economic segments of the population included
at key decision-making points of the process, such as the beginning when the draft is
being scoped and at the end when the draft was being finalized?
Choosing Proper Outreach Channels
☐ Did you tailor your outreach channels based on the target audience?
☐ Did you use a variety of communication channels? (social media, newspapers, zoom
webinars, public meetings, advisory groups, surveys etc.)
☐ Did you make the draft available to the public for a sufficient amount of time prior to
sending the draft to HCD?
☐ Did you make the draft available throughout the housing element update process?
Prior to sending it to HCD and prior to adoption?
Designing Outreach Materials
☐ Did you translate your outreach materials to languages commonly spoken in your
community?
☐ Did you create a variety of outreach materials? (Flyers, newspaper ads, short videos,
etc.,)
☐ Did you ensure that your outreach materials were understandable to a variety of
educational backgrounds?
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☐ Did you create outreach materials explaining the importance of the housing element?
Why they should care about the housing element?
In the Housing Element
☐ Did you describe your outreach and engagement strategy in the housing element?
And why you chose that strategy?
☐ Did you describe who you received comments and feedback from through your
outreach?
☐ Did you describe how you incorporated comments in the housing element update
process?
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Housing Element (2023-2031) Draft Schedule
updated 10/26/2021
This is a living document and changes will be made at key milestones of this project in response to data received.
Community Engagement Website Tools Deliverable Due date or Meeting date Stake HC PC CC PW
Site Launch Landing pages for 6 language portals 16-Nov x
Context Build FAQ, summary of the process, graphics
Needs analysis check-in
Quick poll to set baseline of expectations &
newsletter
Opportunity Sites Informed Mapping exercise
Stakeholder portals Launch Curated questions 9-Dec X
Forums Launch Sub-group conversation starters 16-Dec x
Opportunity Sites 12/21/21
What we've heard report Newsletter
Safety Element Intro New page
Sites Intro New page/ mapping 11-Jan x
Forum Focus New activities
Stakeholder Portal Focus New activities 25-Jan x
Stories New Question
Visual Preference Integrate ODDS concepts
Private Forum Report Newsletter
Sites Inventory Report Survey 15-Feb x
Sites Inventory Report Survey follow-up
CEQA Intro New Page
CEQA Intro Survey
Housing Element Programs Intro New Page
Housing Element Programs Intro Survey
Forum Focus New activities
Stakeholder Portal Focus Open House: Draft Elements
What we've heard report Newsletter
doc Calendar/ text message
Anything we missed?Survey
Provide updates Post survey results
Draft Housing Element for HCD Calendar/ text message
Housing Element Public Draft Open House: Housing Element post HCD
What we've heard report Newsletter
comments Survey
HCD Draft Housing
Element
Community Engagment
Plan
Data & Background
Site Options Analysis
Draft Site Options
Report
CEQA Direction
Draft Housing Element/
Draft Safety Element
CEQA ReportsPolicy deep dive
Public Review of draft Housing
Element
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Provide updates Post survey results
Final CEQA Report publication Provide document/ text message
Provide updates Calendar/ text message
Provide updates Newsfeed & New page (if appropriate)
questions Survey
Provide updates Post survey results
Provide updates Provide new draft
Provide updates Calendar/ text message
Provide updates Newsfeed & Newsletter
Provide updates Calendar/ text message
Provide updates Newsfeed & Newsletter
HCD Submittal
Provide updates Newsfeed & Newsletter
Newsfeed & text message
Provide updates as available Newsfeed & text message
Planning Commission &
City Council AdoptoinProvide updates as available
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