PC 10-11-94
"
CITY OF CUPERTINO, STATE OF CALIFORNIA
10300 Torre Avenue
Cupertino, CA 95014
(408) 777-3308
MINUTES OF THE AD10URNED MEETING OF THE PLANNING COMMISSION
HELD ON OCTOBER 11,1994
Chair Mahoney called the meeting to order at 6:47 p.m.
SALUTE TO THE FLAG
ROLL CALL
Commissioners Present: Chr. Mahoney
Com. Doyle
Com. Roberts
Com. Harris
Commissioners Absent: Com. Austin
Staff Present: Robert Cowan, Director of Community Development
Ciddy Wordell, City Planner
Colin Jung, Associate Planner
Bert Viskovich, Director of Public Works
Consultants Present: Michael Freedman, Freedman, Tung & Bottomley
WRITTEN COMMUNICATIONS - None
POSTPONEMENTSIREMOV AL FROM CALENDAR - None
ORAL COMMUNICATIONS - None
CONSENT CALENDAR - None
PUBLIC HEARING
1.
Application No.:
Applicant:
Property Owner(s):
Location:
81,152
City of Cupertino
various
properties along or near Steven Creek Boulevard from
Highway 85 to the eastern city limits
PLANNING COMMISSION MINUTES
October 11, 1994
Page 2
HEART OF THE CITY SPECIFIC PLAN meeting to review the progress of the
work on the draft land use and development character policies, development
. standards and design guidelines, and financing of streetscape and other
improvements.
ENVIRONMENTAL DETERMINATION: to be detennined at a later date.
Colin Jung, Associate Planner, presented the staff report. He explained the discussion
outline and said this is the first fonnal public hearing on the specific plan. It will be a
progress review of work preparation of the specific plan with the hopes of looking at land
use policies, site and architectural guidelines, development standards anq touching on the
financing aspects of the plan.
The three major parts of the presentation will be overview, historical background and
special plan issues.
1. Overview
Mr. Jung said the specific plan is a mid range planning tool, going from the general plan
to review of specific development proposals in a specific plan area. There are four basic
parts to the specific plan: Land use element, development standards (streetscape design,
setbacks, building height, design guidelines, etc.), infrastructure (new streets, sewers,
etc.), and implementation (financing).
2. Historical background
Mr. Jung reviewed the following:
· 1983 Stevens Creek Boulevard conceptual zoning plan (showing streetscape and
discussing some defects of the plan and why it had not been implemented)
· 1990 General Plan Goals - "Community Identity"
· 1993 General Plan - "Heart of the City"
· 1993 Heart of the City Design Charette
· 1994 Joint Planning Commission/City Council meeting on streetscape design.
3. Specific plan issues
Mr. Jung referred to Exhibit C of the staff report entitled, "Heart of the City Specific
Plan, Major Themes and Planning Approaches." The major themes are as follows:
1. Provide for a mixture of land uses, including housing, that promote activity.
2. Plan for pedestrian usage. .
3. Create an aesthetically pleasing environment and retain the City's suburban
character.
4. Serve multiple modes of transportation.
PLANNlNG COMMISSION MINUTES
October II, 1994
Page 3
5. Sustain business vitality which includes maintaining commercial visibility.
6. Protect adjoining neighborhoods from the potential negative effects of more
intense developments.
4. Implementation (financing)
Mr. lung introduced Michael Freedman, Freedman, Tung & Bottomley. Mr. Freedman
said that that Mr. Cowan has basically set out to do three things: 1. Develop a
streetscape that implements the charette focus. 2. Meet with, listen to needs of, review
and keep moving the current development from investors and developers who are making
proposals. 3. Meet with Chamber of Commerce to make sure that as we enhance the
visual character, the needs of businesses are met in the combination of development
guidelines and standards and streetscape design.
Mr. Freedman said he was here to show the Commission preliminary graphics and
recommendations of the guideline element to complement the streetscape. The Chamber
had seen them and given their input 'He said he has been asked to present a streetscape
and show preliminary recommendations as they came out of meetings with staff and the
Chamber. This has been a four or five year effort that got a lot of focus from the charette.
Mr. Freedman continued his presentation using slides including key team graphics from
the charette. One of the concepts from the charette was that the corridor should be
unified and have a visual character or identity. That identity should bring back orchards
and groves and reflect the community's history in a way that makes the corridor's visual
character increase and does not make it look like every other major corridor in the Bay
Area. He said they wanted something simple, beautiful, recognizable and reflective of
our region. He showed a slide of Cupertino taken in the '40s which showed the
orchards..
To implement the unity, the concept of groves will be employed from end to end of the
City. They had to combine that with making three recognizable areas: Val1co, City
Center and OakslDeAnza. The unity is the groves, and the groves have to change. At the
western gateway will be an Oak grove. An Ash grove will be at the eastern gateway. The
plan is to add to what's there. The town center will contain a flowering orchard. Mr.
Freedman said there are basically four conditions along the route and showed how they
will become what is proposed. The City will immediately install as many trees as
possible and sidewalks will be moved. The second row of trees will be planted and
decorative fencing, grass and irrigation will be installed as development occurs.
Mr. Freedman said the lighting in the middle of the road is fine but they want to
. complement that lighting by putting in low scale lighting fixtures, 13 ft. high along
walkways. This would accomplish two things: make the road safer and make it feel more
"peopled." He showed a drawing of the recommended style of light standard.
The charette results said there should be big noticeable gateways at the west and east ends
of the corridor. Historical photos show that there once was a sign over the street. Mr.
. PLANNING COMMISSION MINUTES
. October 11, 1994
Page 4
Freedman showed ·drawings of the proposed western gateway, and said they were trying
to strike a balance between high tech and the aspirations of community.
Another idea from the charette was that the city center ought to feel like "the center of the
center of things." The idea is that whatever one sees while moving down the corridor, it
culminates here. In dealing with this area, the idea of using the undeveloped corner was
not enough, and they explored a lot of options. As part of the effort, Mr. Cowan directed
them to meet with the Chamber and developers. They boiled it down to two choices: I.
Placing a landmark building on the corner, helping the Apple building step down,
enhancing the retail presence on the corner, making retail visible there, and helping
enclose the public space. 2. Making the whole thing a public space; frontage on the
"hotel" site and the other development site would all be stores that would front on the
corner square. There would be orchards flowering at different seasons.
Developers preferred the building while the majority of the community preferred the
other option. The consultant likes both. Mr. Freedman showed a drawing of what the
preferred design would look like including a sundial which would be a landmark visible
from moving traffic.
J
By and large people like the street design in terms of planting trees and enhancing visual
character, but there is a worry from the business community - they want their stores to be
seen.
Mr. Freedman said there are four principles for implementing the charette.
· Unify visual appearance of street with orchard/grove street tree plantings, consistent
furnishings and civic landmark.
· Improve pedestrian environment along street frontage with planting strips and
buffering trees and shrubs.
· Allow flexibility to address access and visibility needs of commercial development.
· Accommodate options for implementing streetscape improvements, e.g., City
construction, renovation of existing development, standards for new development.
Mr. Freedman said they met with the Chamber and talked about their approach to dealing
with the visibility issues as part of the standards. He showed them the streetscape design
. presented at that time and said the response was some relief but some concerns about two
issues regarding business viability or the effect ~ of the overall combination of the
streetscape and guidelines: visibility and cost of improvement to sites as imposed by city
policy. The consultants are recommending a relaxing of requirements for landscaping on
site. Mr. Freedman suggested a trade - spend money on the edge and open up a corridor
to the inside of the site by pulling the trees out to the edge of the property and using
regularity of spacing to call attention to access to businesses. They could do that by
-....-......,
PLANNING COMMISSION MINUTES
October 11, 1994
Page 5
planting trees in .an unbroken regular line and allowing big breaks which will be
noticeable. Mr. Freedman showed a slide of current placement of signs and how it would
look by allowing them nex;t to the curb on public property. The plan will have good
visual standards. The signage proposed is much more visible than it is today. Mr.
Freedman showed how various situations would look including stores set back on a site,
smaller sites with stores behind parking, frontage buildings with shared driveways, small
shopping centers behind parking with multiple tenants, and residential over retail. He
said they are recommending that the setback be reduced to 35 ft. if all other requirements
are met.
Mr. Freedman showed drawings with a screen wall and trees planted to separate uses
including between businesses and behind businesses separating them from residential. He
pointed out a screen wall and trees protecting neighbors. He also showed pictures of
signs as they are now and ex;plained the advantages of proposed changes.
Regarding office development, Mr. Freedman recommended some on site landscaping for
really big office parking areas but relaxing of frontage standards and replacement with
light standards previously talked about in the groves, 1/3 maximum for the clear zone and
signs as shown before. They want to allow highly visible architectural articulation and
spotlit and backlit signs attached to architecture. Mr. Freedman said they think the
Chamber, staff and consultant are happy.
Mr. Freedman said his last recommendation was regarding architectura1 style. Should
there be a theme? He said he felt no sense of unanimity of preference for any style. He
said it is clear that Cupertino has an eclectic mix of architectural styles and they do not
suggest that a style be forced. He said the City should make sure that they end up with
quality architecture using the two visual guiding elements that 1. Landscaping would
unify corridor visually, not one kind of architecture, and 2. Guidelines are not to enforce
a particular style but to make sure the landscaping is unified and that quality continues to
increase. He said they need the Commission's input.
Commission members and Mr. Freedman discussed the following:
· Timing (phasing) of planting trees, moving sidewalks, constructing gateways
· Screen walls separating businesses - how it blends with minimizing curb cuts
· Feasibility of realizing objectives simultaneously without relieving Stevens Creek
Boulevard of traffic; possibility of light rail - the current plan does not affect traffic
and does not include a transit system in the design
· Keeping Cupertino green, "parkurbia" - seems to have gotten translated into paying
tribute to Cupertino's agricultural past. Thought emphasis was more on present and
future (high tech). Consultant thought intent was to change back to a more suburban
look using regional materials, a blending of past and present. Charette said orchard
from end to end (groves). Low fences - thought they went with the orchard theme
(not from charette)
PLANNING COMMISSION MINUTES
October 11, 1994
. Page 6
· A better vision. of trees, signs, fences - will they create a barrier? Consultant says you
will see trees, openings and signs at irregular intervals and signs are lit or on tower of
building. "Screen and trame" concept - won't see buildings as well, so big openings
and signs near street are necessary
· Tradeoff of reduced landscaping on site with trees on edge - concerns that you will
only see buildings from on foot, no trees
· Concerns regarding landscaping if water becomes scarce and/or more expensive.
Use of reclaimed water possible in future
· Must be a compromise regarding signs - signs must be big or plan will kill businesses
- allow individual banner signs, signs for multiple tenants, variety of sizes, lighting
and design, desire for unity, more control of signs than in proposal
· Idea that three nodes should not be so traffic- or auto-oriented and should be more
pedestrian friendly. Consultant says this is not included in this proposal, Grand
Boulevard design was thrown out earlier
· There will be a residential only schematic presented
· Office massing - encouraging towers to show over trees
· Unifying or highlighting decorative elements (gateways, sculpture, fences, etc.).
Possible consultation with Fine Arts Commission or art community, degree of
participation of Fine Arts Commission - Staff recommends no on fundamental street
design but on sculpture at DeAnza Boulevard and Stevens Creek Boulevard, other
opportunities. Strongly recommend against using artistic input for fence (time,
hassle, expense), only on public parts, not private. Consult Fine Arts Commission
regarding what they are prepared to do (staff has letter from them). Will talk about
degree of participation later
· Winter aspect - screening walls are deciduous trees - consultant described seasonal
interest, better visibility in winter. Concerns regarding maintenance, leaves
· Concerns regarding City Center - orchard/sundial compatibility
· Recommendation for comer - building or no building? - Can be a major retail
destination or a "set piece" plus some retail
· Southeast comer of DeAnza and Stevens Creek Boulevards crucial to success of
Heart of City plans
· How to tie in Apple towers to rest of development - will guidelines alone suffice?
Have to be market realistic
· Coordination of buildings not built with ones already there - can create standards to
fit with Heart of the City concept. Requirement for master plans, continue
collaboration with developers
· Concept of increasing wall and window sign size as visibility issue
· Need more stringent architectural guidelines (massing, entry location, roof shape,
fenestration, grouping, proportion of windows and doors, etc.) \
· Levels of detail to address at this meeting, scope - staff said visibility to buildings is
critical
· Cost outlines of different aspects presented does include cost of moving sidewalks
· Existing guidelines regarding tower ( southeast comer) - presented unobstructed
views of towers or softening of aspect
PLANNING COMMISSION MINUTES
October 11,1994
Page 7
Public Testimony
Farokh Deboo, 10257 Nile Drive, Cupertino Waterfall, commended the City on their
progress and said he hopes they continue to encourage affordable housing. The density
of town center is increasing. He and other residents have encouraged open space and
pocket parks. Mr. Deboo indicated a triangular area and said he hoped it would be park
and open space.
Mr. Deboo was informed that the Parks and Recreation Commission will be looking at
parks in the area and that staff will be directed to track when those discussions will take
place.
Mr. Deboo said that staff is already showing the triangle with housing, and he felt this is
objectionable. He asked what discussion had been held in this regard.
Mr. Cowan said the key is a question of having small scale sites. The City or someone
would have to buy the property in order for it to be a park. The Parks and Recreation
Commission wiJI look at this issue. Land use issues have not been talked about at this
meeting.
Mr. Deboo said he feels the need for a master plan and public participation before other
applications are heard for this area. He mentioned Application 7-U-94 which was for
rental use.
Mark Kroll said he represented ownership at City Center. He said there is a master plan
for City Center that was the subject of many hours of Planning Commission and Council
deliberation. City Center is unfInished and could take a long time to build out. Mr. Kroll
said the existing master plan has buildings that will step down to the street from the
towers. The landscaping already installed along Steven Creek Boulevard is in keeping
with what is proposed. He said owners are interested in working with what is proposed
and in listening and cooperating. It is key to the City and to the value of the property.
Referring to the triangular parcel, Mr. Kroll said it has never been open space. If
someone wants to buy it for a park, owners would have no objections. Hotel and retail at
the comer would be exciting, but must also be economically viable in order to attract the
capital necessary to make it happen.
John Statton, Cupertino resident and Executive Director of the Chamber of Commerce,
said the Chamber has been involved with beautifying Stevens Creek Boulevard since
1966 when they planted ISO trees. As a result of these and other efforts the street is
beautiful and· supports a thriving commercial area. Mr. Statton said the Chamber is not
really happy about the proposal, but is cautiously optimistic. Certain principles need to
be addressed:
I. Reduction of visual access to their places of business. There needs to be no
natural loss of visibility. He expressed concerns regarding screening of buildings
by trees. Mature trees would have a canopy that would not obscure the businesses
PLANNING COMMISSION MINUTES
October II, 1994
. Page 8
behind them, and a corresponding reduction in interior landscaping would offset
the impact of the foreground plantings. Increased on site signage would be
required.
2. Saddling business with a disproportionate share for a community wide benefit.
One option for maintenance would be to treat this as an "urban parkway" and
have maintenance cost above existing levels paid for in the same manner that the
City uses for its other parks.
3. Existing businesses will incur significant cost for adapting to the new landscape.
Mr. Statton said it is only fair that if Steven Creek Boulevl\1"d landscape is
changed dramatically that the City should establish a no interest loan fund to help
offset the burden that will be created.
Mr. Statton said that some businesses are only marginally viable. The Chamber has had
good discussions with Michael Freedman and staff, but this is only the beginning. He
said he didn't think that some of the things that should be addressed have been. He said it
is their desire to conÛDue to work with staff, Commission and others toward a plan that
will beautify the community and strengthen it economically.
Murray Horton, 27040 Stevens Creek Boulevard, owner of Fontana's and the Good Earth
restaurants, said the country is going through a period of recession. Businesses are
looking up but there are still lots of vacancies. The key is location and signage. Finding
a store or restaurant is critical from a visibility point of view. With the proposed plan,
you are talking about five rows of trees across the street. Driving by you have four lanes,
a center divider and two rows of trees. Even if signs are set out a little bit from the trees
it is not clear whether those signs would be visible when you are driving by. Mr. Horton
said this needs to be more fully explored. He suggested an alternative using native plants
and flowers to beautify the street. Obscuring the businesses might do more damage than
good. He said he would be very interested to know if this type of plan has been carried
out elsewhere and would like to talk to merchants in other areas. Did they get greater
volumes and would the city benefit? Mr. Horton said there is impulse buying, and
sometimes "out of sight, out of mind" applies. Mr. Statton will be talking with other
Chamber members. They would like to work with the City.
Judy Tembrock, 20791 Scofield Drive, said she thought everyone was ignoring the fact
that making everything look better is good for business. She said she has lived here 27
years. Despite trees, we know Valleo is along Wolfe Road. Though we want to be
unique, is there any precedent for using Oak trees as street trees? Do they work? Ms.
Tembrock suggested using sycamores. There are lots of them at DeAnza College. She
said she thinks the college has been ignored. Ms. Tembrock said sycamores have been
used on The Alameda and she has no problem finding places there. Also, there is a
precedent for their use: in Rome and Paris, they are the major street trees and you can
still could find places you are looking for.
-...----.
PLANNING COMMISSION MINUTES
October 11, 1994
Page 9
Alex Byer representing Byer Properties, San Francisco, said his family owns the
Crossroads Center, and Mr. Horton is their tenant. He said calls from tenants regarding
visibility are the ones most often received. The proposal is an excellent thing that
everyone has worked hard on. Mr. Byer said his biggest concern is that business is not so
great right now. Cupertino sales numbers have taken as big a dive as any due to a
number of economic factors. Mr. Byer said he has heard that Cupertino is difficult when
it comes to signage. He said if we don't address the visibility issue we will scare off
potential property owners. Beautification and unification are wonderful, but the tree issue
is one we have to look at and not scare away merchants but attract them. Mr. Byer said
he thinks everyone's goals are the same. We need to alleviate tenant concerns. At this
time there is no vacancy in Crossroads. It is a good location and it is visible.
When asked for an example of a retail project merging visibility and aesthetics, Mr. Byer
mentioned one in Campbell at Bascom and Hamilton, and one in San Jose at Camden and
Union. He said his company is doing one at El Camino and San Tomas in Santa Clara.
There are plenty of trees and landscaping but you can see it. He said he thinks the
proposal can be worked out in spite of the trees. He has seen successful projects where
these objectives have been met.
When asked if he thought the project would be recognizable after it has been worked out,
Mr. Byer said the bottom line is we need businesses inside the stores. Out of sight out of
mind is the biggest negative in trying to attract tenants. Stevens Creek needs to be
improved, but he said he didn't know that trees are the answer. He said he often gets
calls from tenants asking when he is going to trim or cut down trees.
Mr. Cowan suggested that staff come back on October 24 with just a scheduling item, no
testimony. Staff needs to talk to the consultant and budget issues need to be worked out.
He asked for direction.
Chair Mahoney said he would like to have general direction about the major issues heard
at this meeting, especially on the visibility issue.
Com. Harris said she believed a concept can be worked out in everyone's favor. She
.
would like to see the City and the Chamber of Commerce work together. She believes
the elements along Stevens Creek Boulevard need to be unified, for example the fence,
parking, trees, etc. should be uniform. Ms. Harris expressed concerns about the cost of
watering as well as maintenance of the deciduous trees and the painted light standards
and other costs that would not be met by an assessment district. She said she would like
staff to comment on these items. She stated she is in favor of the gateways, orchards in
the center, the sundial and maybe some trees.
Com. Roberts said he continues to be enthusiastic about the plan but we may have run
into a potential major obstacle. Any major compromise on the landscaping would be
tantamount to ditching the plan. He said we need a compromise. He said he has trouble
relating to the sign issues, but if a compromise can be found that retains this unifying
landscape element, we still have a plan. Another major issue he felt had not been
PLANNING COMMISSION MINUTES
October I I, 1994
Page 10
addressed satisfactorily is that of mixed use. He said he was not sure if there was a
consensus on this issue. He said he needs to see some tangible alternatives as to what it
would look like and would like to know how the business community feels about it. Mr.
Roberts said he feels strongly that what happens in the city center area is crucial to the
success of the plan. He feels there is a strong base at each end but some deficits at the
intersection of Stevens Creek and DeAnza Boulevards. He said we need a concept and to
implement it carefully if it will work, particularly integration of the towers into the rest of
the Heart of the City.
Com. Doyle said Commission should not be specific now and thinks the Chamber and the
City need to work as a team so there is a converging of input and actions.' He said we are
asking businesses to pay for changes and they need to know how the project will benefit
them. Mr. Doyle said he would like to have staff address that question and come back
with ideas. Either business will payor the community will pay in some way or other. He
said he would like to see some example of how other people have made this concept
work, someone who has done it right. He requested examples of the best projects of this
type.
Chair Mahoney agreed that Commission needs examples. He also said he would like to
know if the old post office location already has a problem with trees, and if so, how
would that compare with what we are talking about. He felt the questions raised about
funding are very compelling and other alternatives must be explored. The examples are
the key. Mr. Mahoney said that given those issues, he still finds the proposal very
exciting.
Mr. Cowan said the item will be placed on the agenda for October 24 just to talk about
scheduling. He said the Parks and Recreation Commission will be considering land use
in reference to parks; he will find out what their schedule is and then will recommend a
more detailed schedule for Planning Commission.
By consensus, the matter was continued to October 24 for purposes of scheduling.
At 9:50 p.m., the meeting was adjourned to October 16 for a joint meeting with City
Council to hear a report and provide input in regard to the County's draft general plan.
Roberta Wolfe, Recording Sec etary