ReportsCUPERTINO LIBRARY AUGUST 2019
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CUPERTINO LIBRARY
MONTHLY REPORT – AUGUST 2019
Our Cupertino Library monthly report highlights the diverse collections, programs, and
outreach our staff provide to our Cupertino community. For more information, please
contact me at 408.446.1677 or at cvaresio@sccl.org. – Clare Varesio, Community Librarian
DID YOU KNOW?
CUSD and FUHSD students head back to school this month, and the library is
here to support them. Our student portal at student.sccl.org features
eResources to help students with their homework, prepare for tests or college
applications, or even connect with a free tutor. All students are automatically
enrolled for student cards, which allow them to access the site using their
student ID.
JULY 2019 CIRCULATION STATISTICS
2019 2018
NEW PATRONS 731 743
VISITORS 80,949 81,419
PASSPORT APPLICATIONS ACCEPTED 201 149
MEETING ROOM BOOKINGS 79 - - -
ADULT & TEEN CIRCULATION 94,750 97,068
CHILDREN'S CIRCULATION 127,974 132,253
OVERDRIVE EBOOK CIRCULATION 13,249 7,784
TOTAL CIRCULATION 222,724 229,321
Checkouts of Overdrive eBooks by Cupertino Library
patrons increased from FY18 to FY19.
Keep on reading!
CUPERTINO LIBRARY AUGUST 2019
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AUGUST 2019 PROGRAM HIGHLIGHTS
2019 2018
ADULT PROGRAMS 19 14
TEEN PROGRAMS 2 2
PRESCHOOL PROGRAMS 9 7
SCHOOL AGE PROGRAMS 7 6
TOTAL LIBRARY PROGRAMS 37 29
ADULT PROGRAM ATTENDANCE 600 523
TEEN PROGRAM ATTENDANCE 59 22
PRESCHOOL PROGRAM ATTENDANCE 591 992
SCHOOL AGE PROGRAM ATTENDANCE 192 469
TOTAL PROGRAM ATTENDANCE 1,442 2,006
CHILDREN’S PROGRAMS
Families enjoyed the final days of summer in
the Cupertino Library courtyard. The Big Blue
Blocks were back, and we delighted in the
amazing creations kids and families built
together. Kids transformed the pavement into
beautiful works of art during our Sidewalk
Chalk Hour, and more beautiful artwork
appeared throughout the Children’s Room
during our Fun with Colors day. Thanks to the
Friends of the Cupertino Library for supporting
our programs, including Summer Reading!
CUPERTINO LIBRARY AUGUST 2019
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ADULT & TEEN PROGRAMS
Our Appraising Antiques program, featuring Steve
Yvaska, writer of “The Seasoned Collector” column in
the Mercury News, saw all kinds of possessions brought
in for appraisal, including rings, guitars and china. We
also hosted Kaecey McCormick, the current Cupertino
Poet Laureate, for her Lunch Hour Language Artists
workshops. August’s Courtyard Concert featured the
Peninsula Banjo Band, and our Teen Photography
Workshop drew budding shutterbugs. Thanks to the
Friends of the Cupertino Library for supporting our
programs!
AUGUST 2019 LIBRARY OUTREACH
2019 2018
OUTREACH EVENTS 20 7
OUTREACH ATTENDANCE 1,217 291
TOTAL VOLUNTEER HOURS 1,225 964
Our Go Go Biblio traveled with library staff all
over town, attending outdoor movies, concerts
and festivals and offering storytime in our parks
– a dozen outdoor events in all. Thanks to
Cupertino’s Parks and Recreation staff for
helping coordinate our efforts! We’ve been
able to connect with hundreds of people, many
of whom are not regular library visitors, and
remind of them of the many wonderful services
that Cupertino Library offers.
CUPERTINO LIBRARY AUGUST 2019
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UPCOMING SEPTEMBER 2019 CUPERTINO LIBRARY EVENTS
We thank the Friends of the Cupertino Library and the Cupertino Library Foundation for their
generous support of our library events and programs! To view all upcoming events, visit
https://www.sccl.org/Locations/Cupertino.
MONDAY, September 2 – Cupertino Library Closed for Labor Day
WEDNESDAY, September 4, 7:00 pm, Cupertino Community Hall – Master Gardeners: Landscaping
for Wildfire Protection
THURSDAY, September 12, 7:00 pm, Library Story Room – Children’s Literature for Adults Book Club
Reads The Westing Game
SATURDAY, September 14, 2:00 pm, Library Story Room – Mindfulness Rx for Teens *
MONDAY, September 16, 6:30 pm, Library Story Room – Mindfulness Meditation
WEDNESDAY, September 18, 7:00 pm, Library Story Room - The Importance of Standardized
Testing in College Admissions Workshop with Flex Prep *
THURSDAY, September 19, 4:00 pm, Library Story Room – LEGO Club
THURSDAY, September 19, 7:00 pm, Library Story Room – Adult Book Discussion Reads Bad Blood
FRIDAY, September 20, 11:30 am, Library Parents’ Corner – Bilingual Storytime Mandarin
Chinese/English
SATURDAY, September 21, 12:00 pm, Library Courtyard – Courtyard Concerts: Great American
Songbook
MONDAY, September 23, 6:30 pm, Library Story Room - Mandarin Movie Series: Electric Shadows
(Meng ying tong nian)
TUESDAY, September 24 and SATURDAY, September 28, Library Lobby – National Voter
Registration Day
THURSDAY, September 26, 4:00 pm, Library Story Room – Game Day
SUNDAY, September 29, 2:00 pm, Cupertino Community Hall – Wellness: 21st Century Nutrition
* Registration Required
FOLLOW THE LIBRARY!
Cupertino Library Facebook - https://www.facebook.com/CupertinoLibrary
SCCLD Newsletter – https://www.sccl.org/About/Library-News/Newsletter
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
September 2019
Commission Report
Nancy Howe, County Librarian
Announcing the SCCLD Distinguished Author Series
SCCLD is proud to introduce the first Distinguished Author Series,
featuring acclaimed best-selling writers who have captivated us,
challenged us and fostered curiosity. This fall, we welcome Sonia
Nazario, John Carreyrou, and Susan Orlean. Hear from them
firsthand and gain a deeper insight into their stories, and how they
crafted their works through meticulous and detailed research and
reporting.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
SCCLD hosts voter sign-up groups on September 24
Our representative democracy needs the participation of voters in
order to ensure that the people are properly represented and our
elected leaders prioritize the issues that matter most to us. In
recognition of National Voter Registration Day, SCCLD will once
again be hosting non-partisan, informational groups including the
League of Women Voters at our eight libraries on Tuesday,
September 24. They will be offering help with voter registration for
anyone not already registered to vote locally. For those who
recently turned 18, or who might have moved and not had a chance
to re-register, this is an easy way to sign up to vote.
Creating Awareness on Dementia
Lewy body dementia is the second most common type of
progressive dementia after Alzheimer’s disease dementia,
according to the Mayo Clinic, with as many as 1.3 million
Americans suffering from it.
One local couple, Sue and Chuck Berghoff of Morgan Hill, want to
educate the community about the condition. The documentary
film, Sue’s Story, takes a look at the rise of dementia in a world
unprepared to deal with it. The film takes viewers on a journey
with Sue, who has Lewy body dementia. She is determined to
bring about change, so other dementia patients can live their lives
with purpose, dignity, and hope.
SCCLD will host screenings of Sue’s Story at all of our libraries including a Q&A discussion
with the Berghoffs and guest speakers from healthcare, medical research, and older adult
services. All events are free and open to the public.
Morgan Hill Library: Tuesday, September 24 at 6:30 pm
Gilroy Library: Monday, September 30 at 6:30 pm
Cupertino Library: Monday, October 7 at 6:00 pm
Milpitas Library: Saturday, October 12 at 2:00 pm
Our other libraries will host screenings throughout the fall. Learn more at sccl.org/events.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
Save the Date
The next Library JPA Board meeting is set for Thursday, Oct 24 at 1:30pm.
The 17th Annual Friends, Foundations, Endowment & Commissioners Forum is set for
Saturday, February 1, 2020. You will be receiving a formal Save the Date invitation once
we set the theme and keynote speaker. We hope that you will be able to join us for this
annual event where we share our updates from the library, bring in a thoughtful keynote
speaker and celebrate what makes the Library s o special—you.
Santa Clara County Master Contract Negotiations
Every several years, the County re-negotiates the master contracts with the two union
representative groups, SEIU (staff level) and CEMA (managers, supervisors). As you may
have heard in the news, the County has not yet reached agreement on the terms of the
master contracts which has led to talks of a possible strike. Our library staff are County
employees.
Providing safe library operations and services is always a top goal. Should a strike occur,
the extent of the services and operations we can safely provide to the public will be
determined by the staff available. Should there be a strike, the Library will be affected, but
we do not yet know to what extent. We will keep you informed as more information becomes
available.
Trend Report
One of the most important tenants of the public library is patron privacy. We provide multiple
levels of security to protect our patrons’ privacy including their personal information and what
content they borrow. Lynda.com, soon to become LinkedIn Learning, is requiring users to
provide additional personal information to continue using this service. This change comes
with big challenges of balancing patron privacy and providing our patrons with free resources
they have come to rely on.
At this time, SCCLD continues to negotiate with LinkedIn to change their policy. Currently,
we are opting to allow our patrons to decide whether they would like to continue using
Lynda.com and comply with the new rules, or discontinuing use of this service. We take the
responsibility of educating our patrons on the importance of privacy and terms of use from
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
our various services, but we offer our patrons the opportunity to make their own informed
decisions. Other libraries are taking a stance and dropping Lynda.com which takes this
resource away from their patrons. Unfortunately, there is no comparable substitute in the
market today and Lynda.com is a very popular learning resource utilized by our patrons.
Why librarians are up in arms against LinkedIn
PUBLISHED WED, AUG 28 2019 10:54 AM EDT UPDATED WED, AUG 28 2019 1:04 PM EDT
Jennifer Elias@JENN_ELIAS
Add librarians to the list of people angry at big tech in 2019.
Librarians across the country are vocalizing their f rustration with LinkedIn over a new policy
to its Lynda.com learning tools, which are being rebranded as LinkedIn Learning by the end
of this year. The update requires library patrons using the learning programs to create a
LinkedIn account using their full name. Library heads told CNBC they are angry because it’s
a violation of their clients’ privacy and because the company has not held a serious dialogue
with them.
Some librarians say they are ready to drop the product unless the policy changes, and
they’re urging others to do the same.
The flap is the latest example of the perception gap between big tech companies and the
people who use them, as lawmakers and regulators alike scrutinize Big Tech’s growing
power. Unlike other social media companies, particularly Facebook, Microsoft-owned
LinkedIn has largely escaped criticism about data privacy.
Company spokeswoman Andrea Roberts told CNBC that LinkedIn met with its largest library
customers to validate the change before moving forward and that 67% of library customers
have decided to renew their subscriptions. LinkedIn also confirmed that it had no plans to
change the policy and pointed to a June announcement.
A ‘violation of everything public libraries stand for’
Lynda.com offers hundreds of online courses in areas like programming, business and
design. LinkedIn acquired the company for $1 .5 billion in 2015 and announced plans to
rebrand it as LinkedIn Learning.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
In late June, the company announced in a blog post that library patrons would need to sign
up for a LinkedIn profile using their full name and email address in order to use it.
Registration helps the company “to authenticate that users are real people and further
protect our members,” wrote Mike Derezin, vice president of Learning Solutions at LinkedIn.
Since then, blogs have filled with comments from librarians berating the company’s rollout
and calling it “disturbing.” Patrons’ full names would be searchable on Google and LinkedIn,
librarians noted.
It is a “violation of everything public libraries stand for,” according to California State librarian
Greg Lucas, who added that other state library heads reached out to him with their concerns.
“LinkedIn is strategically taking advantage of technology novices all the while fleecing money
from limited library budgets,” Samantha Lee, the Intellectual Freedom Committee Chair of
the Connecticut Library Association, wrote in a June blog post. She went on to call it a “gross
overstep” adding that the company “presumes to supersede a library’s authority to
authenticate patrons.”
Librarians said the company told them users can toggle the privacy settings after they sign
up, but that’s not good enough for some of them.
“Representatives from libraries around the country have met with LinkedIn, asking that they
respect the privacy rights of library users,” Lucas said. “To date, LinkedIn has refu sed to do
so, stating that the requirement to create a LinkedIn profile is a security measure to prevent
fraudulent access to LinkedIn’s content.”
Erin Berman, a division director at Alameda County Library and chair of the American Library
Association’s Intellectual Freedom Committee’s Privacy Subcommittee, wrote: “When asked
why a public social media profile is the only option for authenticating users, LinkedIn told
libraries that the ‘library market’ wasn’t a significant enough revenue stream to warrant
creation of a custom solution.”
“These new accounts will be subject to an artificial intelligence tool that determines if a
person is a real user,” Berman added.
Wanda Kay Brown, president of the American Library Association, said she and the
organization are “deeply concerned” adding it “violates the librarian’s ethical obligation to
keep a person’s use of library resources confidential.”
“It’s the worst privacy policy I’ve ever seen and this is the first time I’ve seen a company so
dismissive,” said Jill Bourne, San Jose Library director who has lived and worked in the
Silicon Valley for several years. “Their [LinkedIn’s] response has been ‘We’re listening to
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
librarians’ and every librarian I know, myself included, is livid because they’re so not
listening.’”
Bourne said she’s particularly upset by the the lack of dialogue from LinkedIn because its
headquarters is based in the same region as her library and its patrons.
“Our residents are just trying to get by — the cost of living is so high that kids are having
trouble succeeding, especially in our lower-income communities,” she said. “There’s a lot of
people in various levels of immigration status and there’s a huge fear right no w of anybody
feeling that they can be tracked through any system online.”
Lucas, Brown and Bourne all said they continue to hope LinkedIn will consider changing the
policy, but, as of now, they have decided to discontinue use and urged others to do the
same.
They said other companies are knocking at their doors.
“We have two or three companies saying, ‘Hey, we have an awesome online learning
platform and we won’t make you do anything LinkedIn is making you do’,” Lucas said.
Bourne said she’s received alternatives as well, but acknowledged that LinkedIn’s programs
have been “the best.”
LinkedIn’s Roberts responded to CNBC with the following statement:
We did meet with a number of our largest library customers to validate the change before
deciding to move ahead. While some libraries have decided to not continue to work with us,
so far 67% of our library customers in the US have decided to renew their subscriptions. We
have also reached out to the president of the American Library Association and have not yet
heard back. While this is small from a revenue perspective, it is very important for us to
continue to work with libraries as their efforts and patrons are clearly aligned with our
mission.
Having a profile authenticates the patron. This does not impact higher ed institutions as
students will access via their standard authentication systems. Profiles help us to
authenticate that users are real people and help to ensure we give our members a safe,
trusted environment to interact with others and learn.
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