Agenda Packet_04.03.19CITY OF CUPERTINO
AGENDA
LIBRARY COMMISSION
7:00 PM
Cupertino Library, 10800 Torre Ave, 2nd Floor ThinkTank
Wednesday, April 3, 2019
CALL TO ORDER
ROLL CALL
APPROVAL OF MINUTES
1.Subject: Regular Meeting of March 6, 2019
Draft Minutes
POSTPONEMENTS
ORAL COMMUNICATIONS
This portion of the meeting is reserved for persons wishing to address the commission
on any matter not on the agenda. Speakers are limited to three (3) minutes. In most
cases, State law will prohibit the commission from making any decisions with respect to
a matter not listed on the agenda
WRITTEN COMMUNICATIONS
OLD BUSINESS
2.Subject: Discussion of a Marketing Plan for the Tri-Annual Library Survey
3.Subject: Discussion of Future Library Commission Work Plan Items to Submit
for City Council Approval for FY 2019/2020
A - Library Commission Work Plan Discussion Items.pdf
B - Commissioners' Work Plan Ideas and Comments.pdf
NEW BUSINESS
4.Subject: Discussion of Observations and Lessons Learned from "Root Causes of
Pain" Community Outreach and Social Media Campaign, to Identify an Upcoming
Program to Promote, and/or Setup a Promotion Strategy to Test in April, 2019
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April 3, 2019Library Commission AGENDA
STAFF AND COMMISSION REPORTS
5.Subject: Receive Monthly Update Reports from:
Cupertino Community Librarian
County Librarian
Friends of the Library
Cupertino Library Foundation
Commissioners
Poet Laureate
6.Subject: Discussion of Commissioners' Attendance at Upcoming Meetings and
Community Events
ADJOURNMENT
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April 3, 2019Library Commission AGENDA
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning
to attend the next meeting who is visually or hearing impaired or has any disability
that needs special assistance should call the City Clerk's Office at 408-777-3223, 48
hours in advance of the meeting to arrange for assistance. Upon request, in advance,
by a person with a disability, meeting agendas and writings distributed for the meeting
that are public records will be made available in the appropriate alternative format.
Also upon request, in advance, an assistive listening device can be made available for
use during the meeting.
Any writings or documents provided to a majority of the members after publication of
the agenda will be made available for public inspection. Please contact the City
Clerk’s Office in City Hall located at 10300 Torre Avenue during normal business
hours.
IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal
Code 2.08.100 written communications sent to the Cupertino City Council,
Commissioners or City staff concerning a matter on the agenda are included as
supplemental material to the agendized item. These written communications are
accessible to the public through the City’s website and kept in packet archives. You are
hereby admonished not to include any personal or private information in written
communications to the City that you do not wish to make public; doing so shall
constitute a waiver of any privacy rights you may have on the information provided to
the City.
Members of the public are entitled to address the members concerning any item that is
described in the notice or agenda for this meeting, before or during consideration of
that item. If you wish to address the members on any other item not on the agenda, you
may do so during the public comment.
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DRAFT MINUTES
LIBRARY COMMISSION
Wednesday, March 6, 2019
LIBRARY COMMISSION REGULAR MEETING
CALL TO ORDER
At 7:04 p.m., Chair Crabtree called the meeting to order at the Cupertino Library, 10800 Torre
Ave, Cupertino, in the Think Tank Room.
ROLL CALL
Commissioners: Liana Crabtree, Amanda Jia Wo, Qin Pan, Rahul Vasanth
City/County Library Staff: Jeff Milkes, Heather Minner, Clare Varesio, Chris Brown
Absent: Christie Wang
APPROVAL OF MINUTES
Meeting of February 6, 2019
Commissioner Vasanth made a motion to approve the minutes with the following amendment:
under Old Business, Book Recommendations, add that the item was postponed “due to time
constraints” and Commissioner Pan seconded. Motion passed unanimously.
CEREMONIAL MATTERS AND PRESENTATIONS
Brown Act Presentation
City Attorney Heather Minner gave a brief overview and how it relates to commission
activities.
All meetings must be noticed and open to the public with a few exceptions
Written materials should be made available to the public
Public must be allowed to speak
POSTPONEMENTS
None
ORAL COMMUNICATIONS
None
WRITTEN COMMUNICATIONS
None
OLD BUSINESS
Proposed Questions, Marketing Plan, and Incentive Programs (Tri-Annual Library Survey)
Chris Brown reported on status of the tri-annual survey.
Library District has started working on the survey
Harder & Company, a research based firm in San Francisco, will do the survey design
Hope to launch the survey at the end of April
Need Library Commission support to focus on promotion and outreach about the
survey as opposed to incentives
Two focus groups, one for north county and one for south county, consisting of 8-10
people on each
Online survey with paper copies available
Available in multiple languages
Purpose is to provide useful and actionable information
Move item to April meeting for further discussion as Marketing Plan for Tri-Annual Library
Survey.
Library Commission Work Plan Items
Director Milkes discussed next steps for work plan items.
Prioritize actionable items want to accomplish while keeping in mind Council’s draft
work plan items
Create a month-to-month agenda of items to work on
Ask for items to be added to the budget
Chair Crabtree would like to see issues related to short-term parking, signage, and patron drop-
off and pick-up added to work plan items. Commissioner Vasanth spoke about the lack of
library space to bring in speakers.
Chair Crabtree requested that all commissioners be sent the link to the Library Commission
work plan items document. Commissioners should send a list of priority items plus any new
items to Kevin Khuu by March 20, as well as any ideas on a template to organize the work plan
items. Cross-reference priority items with some of City Council’s work plan items. Bring item
back at the April meeting.
Commission directed staff to investigate how to promote library events on City’s Next Door
social network.
Vice Chair Wo made a motion to approve the suggestion to run a trial outreach to promote “The
Root Causes of Pain” event on March 24, 2019 and Commissioner Vasanth seconded. Motion
passed unanimously.
NEW BUSINESS
Book Recommendations
Vice Chair Wo gave an update. The item has been on the agenda for three months giving the
public an opportunity to speak on how the Library select books to add to their recommendation
list. The item can now be removed from the agenda for next month.
STAFF AND COMMISSION REPORTS
Cupertino Community Librarian Report
Clare Varesio reported as submitted.
County Librarian Report
Chris Brown reported as submitted.
Friends of the Library Report
None
Cupertino Library Foundation Report
None
Commissioner Reports
Commissioner Vasanth reported on the March Mayor’s meeting.
Poet Laureate Report
None
Staff Report
None
Calendar Review
Commissioner Pan will attend the April Mayor’s meeting and Commissioner Wang will attend
the May Mayor’s meeting.
ADJOURNMENT: The meeting adjourned at 9:21 p.m. to April 3, 2019 at 7:00 p.m.
Respectfully Submitted by,
Jeff Milkes, Director of Recreation and Community Services
Minutes approved at the ____________ _meeting.
CITY’S WORK PLAN PRIORITIES
Operational Efficiency Public Engagement &
Transparency
Public & Private
Partnership
Community Livability
& Sustainability
Infrastructure
Solve programming &
library space issues
Poet Laureate
meetings, support
program, reports and
selection planning
School outreach –
know about our school
system – parenting
style workshop – how
to involve PTA
Holiday spirit
Library parking
issues/safety and use
of temp spaces
Celebrate National
Library Week April 7 –
13, 2019
Attend other County
Library meetings –
SCCLD Library visit
Crime awareness
Library budget review Support Library survey Attend other
Commission meetings
& brainstorm activities
Health awareness
Strive to learn more
about library
trends/technology
Focus on Library digital
resources & ways to
promote
Connecting &
collaborating with
other Library Systems
in the City
Parenting style
workshop – how to
handle stress
Connect directly to JPA
and attend JPA board
meetings
E-resource demo day Friends’ Foundation
meeting
Create an iconic
program from
Cupertino Library
Running Dashboard of
Status/Progress
Summer Reading open
& close ceremony
Voter registration
education
Cupertino signature
program
Cupertino Community
Librarian report
Seasonal bookmark
craft events
Corporate relationship
for sponsorship
County Librarian report Silicon Valley reads Digital gateway to
connect all
Commissions
Friends of the Library
report
Quarterly updates to
City Council
Regular meetings with
Councils & Liaisons
Subcommittee to
review Gates Fund
report
Encourage patron
engagement – be an
advocate for
participation in Library
Commission meetings
& events
Annual joint
Commission/Friends
Foundation meeting
Operational Efficiency
(cont’d)
Public Engagement &
Transparency (cont’d)
Public & Private
Partnership (cont’d)
Community Livability
& Sustainability
Infrastructure
Commissioner report Community Outreach –
Wechat group
California Library
Assoc. Conference
Staff report Community Outreach –
ESL service
Volunteer Fair &
programs
Select Chair and Vice
Chair
Community Outreach –
Gogo Biblio
Partnership with CLF
for Education/Health
Services
City Commissioner
Appreciation Dinner
Community Outreach –
Senior caregiver
seminar
Monthly Mayor’s
meetings
Promote Library
programming &
services – advertise via
personal networking,
social media & events
Monthly library
commission meeting
ACE & Zoia Horn award
Support Council work
plans and initiatives
Routinely join staff at
Community events &
engage in events led by
CLF & Friends of the
Library
Commissioners’ Proposed Future Work Plan Ideas
and Comments
Chair Crabtree
• Promote the 2019 Library Patron Survey (FY 2018-2019)
• Promote Opportunities for Community Engagement at the Library (ongoing)
• Promote Opportunities for Securing a Program Room for the Library (ongoing)
• Promote Cupertino Library, SCCLD, Cupertino Library Foundation, and Friends of the
Cupertino Library programming and fundraising efforts within the community,
including outreach to individuals, community groups, and sibling City commissions.
(ongoing)
• Promote the Poet Laureate Program. Participate in the Effort to Select a New Poet
Laureate (FY 2019-2020)
Commissioner Vasanth
• Community Room Expansion
o Immediate short term parking solutions (ex: new slots along the creek by the
field) as the expansion/construction will reduce parking
o Review of documents and all information from previous architects
o immediate temporary solutions for community events within the library
• Community Hall
o streamlining current community hall integration with library programs and as
additional space
• Wellness
o Programs fostering social interaction with senior citizens, elderly, and children
• Marketing
o Physical Banner near library
Commissioner Pan
• More study space in the library
• Figure out a way to easy the parking situation during peak library usage hours- explore
the possibility to use Eaton parking lot during weekend
• Program room
Vice Chair Wo’s Comments
We used four old city work plan items to categorize our work plan items.
Operational
Efficiency
Public Engagement &
Transparency
Public & Private
Partnership
Community
Livability &
Sustainability
Infrastructure
I reviewed city new priority and think "Community Engagement (ranked the 3rd
priority), Develop Cupertino Marketing Program (ranked the 6th priority) and Event
Support (ranked the 12th priority) can replace the three old categories. I re-arranged the items
accordingly under three new categories name.
And for operational efficiency, it is no longer showed as priority from city work plan but I think
it is very important. City does have items "Commissions and Committees (Mergers? New?)"
and "Development Accountability" to have the signs of the importance. I kept it as it is.
That is said, I think the work plan items we've developed earlier still align with new city work
plan.
Regarding new items, city plan has below items:
• Develop funding strategy for implementation of major projects identified as priorities in
completed master plans
• Councilmember Webpages and Outreach
I assumed the master plans are for the housing projects. If it is not just housing projects, I'd like
to know what are the master plans are about and if library funding of projects are included.
And we might want to lobby council members to include library issues in their webpages for
better community outreach.