ReportsCUPERTINO LIBRARY JANUARY 2019
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CUPERTINO LIBRARY
MONTHLY REPORT – JANUARY 2019
Our Cupertino Library monthly report highlights the diverse collections, programs, and
outreach our staff provide to our Cupertino community. For more information, please
contact me at 408.446.1677 or at cvaresio@sccl.org. – Clare Varesio, Community Librarian
DID YOU KNOW?
New year, new skill? Santa Clara County Library District offers a number of
online learning services, including Creativebug for crafts, Lynda.com for
software and business skills training, Rosetta Stone for languages, Treehouse
for coding and web development, as well as The Great Courses,
LearningExpress Library, and Universal Class. Go to Online Learning and
Services at https://www.sccl.org/OnlineResearch and start learning today!
DECEMBER 2018 CIRCULATION STATISTICS
2018 2017
NEW PATRONS 11,471 429
VISITORS 70,500 70,041
PASSPORT APPLICATIONS ACCEPTED 183 - - -
ADULT & TEEN CIRCULATION 89,750 83,330
CHILDREN'S CIRCULATION 124,841 118,621
OVERDRIVE EBOOK CIRCULATION 9,980 5,094
TOTAL CIRCULATION 214,591 201,951
Students in Fremont Union High School District received SCCLD student cards in
December, creating a marked increase in our new patron numbers.
In addition, total circulation numbers for December increased 5% over 2017.
Total circulation for Cupertino Library remains approximately 26% of circulation
for the entire library district.
CUPERTINO LIBRARY JANUARY 2019
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LIBRARY NEWS
Cupertino Library welcomes Alice Erickson as our new Children’s librarian! Alice is
joining us from Seattle, Washington, where she worked as a student specialist at
the University of Washington Library. Alice earned her MLIS from UW and worked
with the Seattle Library to complete her capstone project, running a ten-week
program teaching participatory design to children.
JANUARY 2019 PROGRAM HIGHLIGHTS
2019 2018
ADULT PROGRAMS 16 13
TEEN PROGRAMS 3 10
PRESCHOOL PROGRAMS 19 19
SCHOOL AGE PROGRAMS 20 14
TOTAL LIBRARY PROGRAMS 58 56
ADULT PROGRAM ATTENDANCE 716 459
TEEN PROGRAM ATTENDANCE 39 305
PRESCHOOL PROGRAM ATTENDANCE 1,011 1,006
SCHOOL AGE PROGRAM ATTENDANCE 913 746
TOTAL PROGRAM ATTENDANCE 2,679 2,516
CHILDREN’S PROGRAMS
Cupertino Library brought together patrons young and old to laugh, sing, listen and ignite the
spirit of Lunar New Year on January 26. Librarian Sharon Pao kicked off the event with a dynamic
and delightful Lunar New Year themed storytime with new year’s songs and the thrilling story of
the Nian monster. Storytime was followed by a dragon puppet craft. In addition, twenty lucky kids
CUPERTINO LIBRARY JANUARY 2019
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got their faces beautifully painted by art instructor, Cynthia Cheng. After stories and crafts, the
audience regrouped for a family-friendly show of dance and music presented by the talented
Chinese Performing Arts of America dancers and musicians. It was a day of joyous celebration,
togetherness, and family – the perfect way to kick-off the Lunar New Year – with 310 patrons
attending these programs for children. In addition, we welcomed back Chamber Music by the
Bay on January 30. We are grateful to the Friends of the Cupertino Library for sponsoring these
programs!
ADULT & TEEN PROGRAMS
We celebrated Lunar New Year with a presentation by popular Chinese-language author Lin-Yao
Wu, who gave a humorous talk on New Year’s resolutions and what to expect in the Year of the
Pig. We had a large turnout for this event – over 200 people, some traveling from the East Bay for
the rare chance to hear Ms. Wu speak. We also hosted a Tax Question Day sponsored by the
California Society of Enrolled Agents. Volunteers from CSEA were available on a drop-in basis to
answer tax questions; Cupertino’s session featured agents who spoke both Mandarin and Korean
for patrons who wanted help in their native languages, with 35 people dropping by to talk taxes.
JANUARY 2019 LIBRARY OUTREACH
2019 2018
OUTREACH EVENTS 13 9
OUTREACH ATTENDANCE 676 110
TOTAL VOLUNTEER HOURS 828 835
This month’s e-resources workshops at the Senior Center featured the SimplyE eBook app and
Freegal. In addition, our Children’s librarians presented research skills and information about our
new student cards to 443 children at Regnart Elementary, as well as 20 Regnart PTO members.
CUPERTINO LIBRARY JANUARY 2019
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UPCOMING FEBRUARY 2019 CUPERTINO LIBRARY EVENTS
We thank the Friends of the Cupertino Library and the Cupertino Library Foundation for their
generous support of our library events and programs! To view all upcoming events, visit
https://www.sccl.org/Locations/Cupertino.
WEDNESDAY, February 6, 4:00 pm, Library Story Room – Middle School Library Crew *
WEDNESDAY, February 6, 7:00 pm, Community Hall – Master Gardeners: Vertebrate Pest Control
SATURDAY, February 9, 2:30 pm, Library Story Room – Tell Your Family Story with Olga Loya
WEDNESDAY, February 13, 4:00 pm, Library Story Room – Valentine’s Craft
FRIDAY, February 15, 11:00 am, Library Story Room – Bilingual Mandarin/English Storytime
SATURDAY, February 16, 12:30 pm, Community Hall – The Truth Behind the Tweets
SUNDAY, February 17, 2:00 pm, Library Story Room – Wellness+: Alzheimer’s Association Research
Updates
FRIDAY, February 22, 7:00 pm, Library Story Room – Finger Labyrinth Craft
MONDAY, February 25, 7:00 pm, Library Story Room – Silicon Valley Reads Film Series: Stories We
Tell
WEDNESDAY, February 27, 4:00 pm, Teen Group Study Room – Silicon Valley Reads: Finding
Identity in Family History Journals for Teens
WEDNESDAY, February 27, 7:00 pm, Community Hall – Feng Shui Program for the Year of the Boar
WEDNESDAY, February 27, 7:30 pm, De Anza College Visual & Performing Arts Center – Silicon
Valley Reads Signature Event with Paula Williams Madison and Bill Griffeth
THURSDAY, February 28, 7:00 pm, Library Story Room – Community Poetry Night with Cupertino
Poet Laureate Kaecey McCormick
* Registration Required
DON’T FORGET! Friends of the Cupertino Library Used Book Sale
Saturday 2/23 & Sunday, 2/24
FOLLOW THE LIBRARY!
Cupertino Library Facebook - https://www.facebook.com/CupertinoLibrary
SCCLD Newsletter – https://www.sccl.org/About/Library-News/Newsletter
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
February 2019
Commission Report
Nancy Howe, County Librarian
Bringing Documentary Films to the Library
SCCLD has partnered with UNAFF in Libraries (United Nations
Association Film Festival) to bring international documentary films
dealing with thought-provoking topics to the library.
Gilroy Library is hosting UNAFF in Libraries film screenings
throughout February and March. All of the events, which highlight
current world issues, are free and open to the public.
Racing to Zero: In Pursuit of Zero Waste- a quick moving, upbeat look at new solutions
to the global problem of waste disposal. Discussion to follow with UNAFF founder
Jasmina Bojic.
Monday, February 4, 2019. 6:30 – 8:30 pm, Gilroy Library, Community Room.
Stink!- a first-person story about one father’s absurd journey to find out what kinds of
chemicals are hidden in a pair of his kid’s pajamas. Discussion to follow.
Monday, February 11, 2019. 6:30 – 8:30 pm, Gilroy Library, Community Room.
The Other Side, Without Country and They Came for Us- three short works tackle
issues around migration and discrimination, from the U.S.-Mexico border fence,
deportation, and efforts to register or ban Muslims from entering the country. Discussion
to follow with Donald K. Tamaki, lawyer and president, San Francisco Japantown
Foundation.
Monday, February 25, 2019. 6:30 – 8:30 pm, Gilroy Library, Community Room.
Happy and Lost Crops- Happy explores the secrets behind our most valued emotion. In
Lost Crops a doctor in search of sustainable superfoods teams up with a botanist and
humanitarian for a journey of international discovery. Discussion to follow.
Monday, March 4, 2019. 6:30 – 8:30 pm, Gilroy Library, Community Room.
As a part of the programming for Silicon Valley Reads, Saratoga and Cupertino libraries will
host the following UNAFF in Libraries films:
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Facing the Dead- a moving film that travels through today’s Russia on a quest for the
lost faces of a generation following Stalin’s rule. During these years, even owning
photographs of people considered “enemies of the state” was punishable by death.
Monday, March 11, 2019. 7:00 – 8:00pm, Saratoga Library, Community Room
Daughter from Danang- a film that tells the poignant story of a Vietnamese mother and
her Amerasian daughter separated by the Vietnam War and reunited 22 years later.
Monday, March 18, 2019. 7:00 – 8:30pm, Cupertino Library
Silicon Valley Reads—Signature Event
From author talks to
documentaries, Silicon Valley
Reads offers over 140 events
for all ages centered on the
theme “Finding Identity in
Family History.” The
Signature Event features two
of our main authors. Paula
Madison, author of Finding Samuel Lowe, and Bill Griffeth, author of The Stranger in my
Genes, grew up in very different households on opposite sides of the country. Each achieved
professional and personal success, and were shaken to their cores when they discovered
secrets about their families and themselves.
This special program is a conversation with both authors and moderated by Mercury News
columnist, Sal Pizarro, about their experiences in self-discovery in the context of family history.
Wednesday, Feb 27, 7:30pm., Visual & Performing
Arts Center, De Anza College
Doors open at 6:45pm. No tickets or reservations
required.
The adjacent Euphrat Museum of Art will be open from
6:30 – 7:30pm and after the program for free viewing of
the exhibit “Ancestral Journeys”. The campus
bookstore will sell books before and after the program,
and the authors will be available to sign books after the
program.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
Below are other highlight SVR events in February and early March:
Campbell Library:
Finding Your Family Using DNA Testing- Tue, 2/5 7pm
Film: Finding Samuel Lowe- Mon, 2/25 6:30pm
Cupertino Library:
Tell Your Family Story (bilingual family event)- Sat, 2/9 2:30pm
Film: Stories We Tell- Mon, 2/25 7pm
Teen Journaling Workshop- Wed, 2/27 4pm
Bill Griffeth- Sun, 3/3 4pm
Gilroy Library:
Genealogy Research: Where to Begin- Mon, 2/4 1:30pm
Searching the Internet for Family History- Mon, 2/11 1:30pm
Family Stories from Santa Clara County, Sat, 3/2 11am
Los Altos Library:
Film: Twinsters- Tue, 2/12 7pm
Author Gayle Green: Missing Persons- Wed, 2/20 7:30pm
Tell Your Family Story (bilingual family event)- Sat, 3/2 11am
Brenda Woods-The Blossoming Universe of Violet Diamond- Thur, 3/7 4pm
Milpitas Library:
Film: Finding Samuel Lowe- Sat, 2/9 3pm
Tell Your Family Story (bilingual family event)- Tue, 2/26 7pm
Brenda Woods-The Blossoming Universe of Violet Diamond- Wed, 3/6 4pm
Genealogy for Asian Americans- Thur, 3/7 7pm
Morgan Hill Library:
Learning About DNA (school age)- Tue, 2/26 3pm
Tell Your Family Story (bilingual family event)- Wed, 3/6 3:30pm
Film: Finding Samuel Lowe- Sat, 3/9 3pm
Saratoga Library:
Genealogy for Asian Americans- Sat, 2/23 2pm
Film: Three Identical Strangers- Mon, 2/25 7pm
Journaling for Teens- Sat, 3/2 2pm
Kelly Loy Gilbert-Picture Us in the Light- Mon, 3/4 7:30pm
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Trend Report:
Technology and libraries continue to play an integral part in every community. The Library
offers much more than just books for today’s patrons. Technology is advancing the way
Libraries are able to deliver information, education, services and resources. Below is an
article from TechSoup for Libraries. TechSoup for Libraries grew out of a desire to
specifically address the technology needs of public libraries. An important part of the
program is the information developed as part of the MaintainIT Project, which was funded by
the Bill and Melinda Gates Foundation and managed by TechSoup (501c3 non-profit).
Library Tech Trends for 2019
Jim Lynch 14 January 2019 - 5:54am
Here are TechSoup's library tech predictions for 2019. We forecast patron interest in controlling their
privacy, particularly for Facebook, how to deal with the now universal fact of cyberbullying, graphic design
trends, the state of fake news, tips on updating your media lab and makerspace and, as always, our favorite
bleeding-edge tech you'll want to be super careful with. All that plus Ida Joiner's LITA Top Technology
Trends Committee predictions. Get ready for 2019!
Privacy
Patrons will finally be interested in taking some control of their online privacy. At the same time, legal
structures are being put in to place to protect consumer information. We're getting much better clarity on the
perils of not paying attention to our digital identity. For example, see Visual Capitalist's revealing
infographic, The Data Big Tech Companies Have on You. The incessant media coverage of Facebook's
privacy failures is the main reason for the jump in interest, though. ZDNet's Larry Dignan and company
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report, "Folks who dropped the social network in 2018 are just the beginning of a mass exodus. By 2023,
Facebook will be renamed Instagram. And by 2028 we won't remember either."
Pew Research found that in 2018, some 74 percent of Facebook users either adjusted their privacy settings,
stopped checking their account for a period of several weeks, or deleted the app from their phone entirely.
They also found that young adults who use Facebook are particularly likely to have deleted the Facebook
app from their phone. However, just 12 percent of users 65 and older say they have deleted the app in the
past year. Young adults are migrating to Snapchat and Instagram.
Here are some resources for patrons interested in improving their privacy:
How to set your Facebook settings to maximum privacy
How to get all your stuff out of Facebook before deleting it
How to permanently delete your Facebook account
How to optimize the Google Chrome browser for maximum privacy
On the policy level, U.S. Sen. Brian Schatz of Hawaii has introduced federal legislationthat would make
large companies that collect our data legally liable for handling it responsibly. California has already passed
similar legislation called the California Consumer Privacy Act of 2018.
Cyberbullying
Pew Research finds that majority of U.S. teens (59 percent) have experienced some form of cyberbullying.
Nearly half of teens ages 13 to 17 say they have been called offensive names online or on their cellphone,
and a third say they have had false rumors spread about them. Online harassment is now a near-universal
problem that affects teenage patrons.
Here are some resources for teenage patrons and parents struggling with cyberbullying:
TechSoup for Libraries' Mobile Phone Safety for Children
Dealing with cyberbullying for parents and librarians
Kids' books on cyberbullying
On an allied topic, The New York Times' Brian X. Chen recommends well-developed smartphone parental
control apps like Screen Time for iPhone and Google's Family Link for Android to control screen time and
remotely monitor children's smartphone activity.
Graphic Design Trends
It's not easy for all of us to be slaves to fashion, but in the web design and social media world, it's at least
useful to know what will be expected of us in our images and look. Social Media Today has helpfully
published an infographic on how we should appear online in 2019 with examples of things like pops of vivid
color, futuristic color palettes, abstract patterns, complex gradients and duotones for our backgrounds, and
fun hand-drawn illustrations.
Fake News and Fake Information
How much of the Internet is fake? It turns out, a lot of it, and it is getting worse. New York magazine's Max
Read recently discovered that less than 60 percent of web traffic is now human. On Twitter, bots may be
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behind more link sharing than human beings. Many Internet metrics are fake, as are people, businesses,
content, and politics. In the coming year, patrons may need a new crash course in Internet literacy to
decipher what is real and what is not. In addition, your audience for your online communications will
increasingly crave authenticity in your personal and unique voice.
The Printed Book Shall Continue to Rise Again
NPR's Marketplace reports that e-books have declined in popularity in recent years. According to the NPD
Group, sales peaked in 2013 and dropped nearly 30 percent by the end of 2018. Surprisingly, the shift is
being driven by younger readers. Jim Fetherston, president of the Book Manufacturers' Institute, says that
for the first time in a decade, the book manufacturing industry is seeing more demand than it can supply.
The current polarized political climate has been very good for print publishing. Political book sales have led
growth in U.S. nonfiction print book sales. This trend should hold for 2019. The larger long-term trend of
readers preferring printed books to e-books will continue as well.
The Bleeding Edge: Facial Recognition Is Coming of Age
Facial recognition is a type of sophisticated biometric technology that photographs people and then uses
statistical measurements to determine their identity almost instantly. Applications like
Amazon's Rekognition are already in use by events companies like Ticketmaster to identify attendees.
Police departments, airports, and even restaurants use the technology. The restaurant chain CaliBurger
uses it to remember customers' past orders. The technology is easy enough to implement now. A Chinese
high school in Hangzhou is using facial recognition technology that scans students every 30 seconds.
Libraries could consider this technology as a tool to simplify access to buildings, resources, and services.
Facial recognition has the potential to replace traditional library cards. By using the technology, librarians will
know as soon as individuals walk into the library who they are, where they live, what books they have
checked out, and if any of their books are overdue.
The ALA brief on facial recognition, recognizes that the technology is already raising ethical concerns that
might go against the core values of libraries, including intellectual freedom, privacy, equitable access, and
diversity. Tech companies, such as Microsoft, have argued for governmental regulation of facial recognition.
Microsoft's president and chief legal officer Brad Smith compares the technology to medicine and cars in its
need for regulation, stating that "a world with vigorous regulation of products that are useful but potentially
troubling is better than a world devoid of legal standards." Washington Post writer Ben Sobel goes further,
saying that the technology, now in wide use, may not even be legal.
Libraries Should Be Tech Risk Averse
The chief digital officer of New York Public Library, Tony Ageh, was recently in Seattle to talk about libraries'
digital transformation. He maintains that "libraries have been very reluctant to move too quickly and have
allowed the marketplace and allowed other organizations to kind of prove things work before libraries have
taken the plunge." He thinks this wait-and-see behavior generally suits libraries well. On Ageh's list of
proven digital services a library can provide are loanable Wi-Fi hotspots. Patron privacy is another area of
great concern for NYPL. See Geekwire's interview with Tony Ageh here, which includes his vision of the
ideal future library.
Updating Media Labs and Makerspaces
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Morgan Hill | Saratoga
Now that maker programs are in most public libraries, patrons are getting used to being exposed to new
technologies like 3D printers, design software, virtual reality platforms, and audio and video editing. If your
library has been offering those services for a while, it may be time to upgrade to some new-generation tech.
For 3D printer recommendations, see PC Magazine's The Best 3D Printers for 2019. Consumer
models like the Flashforge Finder 3D Printer start at $300. ZDNet's David Gewirtz recommends the
more expensive LulzBot Mini 2 that prints on different types of materials.
For VR recommendations, check out PC Magazine's Best VR (Virtual Reality) Headsets for 2019.
For additional product and programming ideas have a look
at Makerspaces.com, MakeyMakey.com, makercamp.com, and YOUmedia.org.
For libraries still without a media lab, See librarian Liz Hickok's recommendations for building a
media lab on a shoestring.
Finally, WebJunction is expanding its IMLS-funded Small Libraries Create Smart Spaces project. This is a
grant program to help 15 rural libraries transform a space in their library to encourage more hands-on,
participatory, active learning. Selected libraries will get up to $5,000 in federal grant funds to create smart
spaces. Find out more about this opportunity and apply here. Applications are being accepted through
January 18, 2019.
Ida Joiner's Top Technology Trends Committee Predictions for 2019
Ida Joiner is a member of ALA's Library and Information Technology Association (LITA). The LITA Top
Technology Trends session at the ALA Midwinter Meeting 2019 in Seattle will be on Sunday, January 27,
2019.
5G Communication
5G will explode in 2019. 5G is the fifth generation of cellular mobile communications that will connect many
devices to the Internet. According to experts at PC Magazine, one of the biggest uses for 5G will be in virtual
and augmented reality. Phones will transform into devices meant to be used with VR headsets. The very low
latency and consistent speed of 5G will provide an Internet-augmented world. Driverless cars may utilize 5G
to really take off as well since the first generation of driverless cars will be self-contained. However, future
generations will interact with other cars on smart roads.
Wearable Technology and Healthcare
Wearable technologies based on artificial intelligence (AI) for healthcare will continue to grow in 2019 and
beyond. Imagine high-tech devices that can track our health, diagnose our illness, offer a treatment plan,
and if necessary perform the medical procedure. For example, a device might measure your glucose level
without drawing blood, detect breast cancer through an implant worn in a bra, and administer
antidepressants through a headband. The wearable device market is expected to nearly quadruple to 430
million according to the market intelligence company Tractica.
Drones
The use of drones in a myriad of ways will continue to grow in 2019. Patrons will be more interested in them
than ever. Experts at Inc. magazine predict that 2019 will be the year that commercial drone integration
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really takes flight. In 2019, we will continue to see the impact of these innovations across industries as well
as changes in regulatory policies. Drone usage in classrooms and libraries will increase in 2019 also.
Ida Joiner is an author, technologist, educator, and librarian. She currently serves as the senior librarian at
the Universal Academy in Irving, Texas. Ida just published her first book, Emerging Library Technologies: It's
Not Just for Geeks (Elsevier, August 2018).