ReportsCUPERTINO LIBRARY APRIL 2018
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CUPERTINO LIBRARY
MONTHLY REPORT – APRIL 2018
Our Cupertino Library monthly report highlights the diverse collections, programs, and
outreach our staff provide to our Cupertino community. For more information, please
contact me at 408.446.1677 or at cvaresio@sccl.org. – Clare Varesio, Community Librarian
SPECIAL REPORT: FAMILY CONCERT SERIES OUTCOMES
In March 2018, Santa Clara County Library District held a Family
Concert series with musician Jim Gill. These concerts helped
promote essential early learning skills that set our youngest library
goers on the road to becoming readers. Parent and caregiver
attendees were surveyed using PLA’s Project Outcome, and over
90% responded that they learned something they could share
with their children, felt more confident helping their children
learn, intend to spend more time interacting with their children,
and were more aware of services and resources provided by the
library. Comments included, “Lots of jumping and fun”, “Great way to get community together”
and “Librarians are awesome”.
MARCH 2018 CIRCULATION STATISTICS
2018 2017
NEW PATRONS 568 516
VISITORS 74,909 70,152
ADULT & TEEN CIRCULATION 81,519 77,772
CHILDREN'S CIRCULATION 127,753 120,317
OVERDRIVE EBOOK CIRCULATION 5,506 4,257
TOTAL CIRCULATION 209,272 198,089
CUPERTINO LIBRARY APRIL 2018
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APRIL 2018 PROGRAM HIGHLIGHTS
2018 2017
ADULT PROGRAMS 14 20
TEEN PROGRAMS 5 3
PRESCHOOL PROGRAMS 18 17
SCHOOL AGE PROGRAMS 22 25
TOTAL LIBRARY PROGRAMS 59 65
ADULT PROGRAM ATTENDANCE 354 610
TEEN PROGRAM ATTENDANCE 91 140
PRESCHOOL PROGRAM ATTENDANCE 1,258 1,525
SCHOOL AGE PROGRAM ATTENDANCE 1,001 1,064
TOTAL PROGRAM ATTENDANCE 2,704 3,339
ADULT & TEEN PROGRAMS
April is the month for appreciating both poetry and jazz. At Cupertino Library we celebrated both
art forms in style, along with some more practical programs like tax assistance. Charged Particles
Jazz trio, always a reliable act, attracted 44 attendees
for their return performance, sponsored by the Friends
of the Cupertino Library. This group, comprised of
Stanford faculty whose avocation is jazz, always
weave an educational component into their
performances. Kaecey McCormick, Cupertino’s
current Poet Laureate, gave three different workshops
in honor of poetry month: one for teens (13 teens
attended) and two for adults (a total of 42
attendees). VITA volunteer tax assistance finished
their annual residency on April 8, having served an
average of 17 filers each Sunday.
CHILDREN’S PROGRAMS
Chamber Music by the Bay returned to the Cupertino Library
with a fun, interactive music program on Beethoven,
followed by an Instrument Petting Zoo. 180 attendees
enjoyed this show, generously sponsored by the Friends of
the Cupertino Library.
CUPERTINO LIBRARY APRIL 2018
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There are babies in the Children’s Garden! A mother Junco bird is
sitting on a nest with four eggs in one of our garden beds. While we
wait for the babies to hatch and take flight, children will be
participating in various bird-related activities outside of the garden in
the courtyard. One week, kids created nesting material balls. Garden
activities are sponsored by the Friends of the Cupertino Library.
April is poetry month, and in the Children’s Room 128
young poets practiced writing haikus. Check out some of
their results.
APRIL 2018 LIBRARY OUTREACH
2018 2017
OUTREACH EVENTS 10 15
OUTREACH ATTENDANCE 741 1,246
TOTAL VOLUNTEER HOURS * 844
Cupertino’s annual Earth Day & Arbor Day Celebration
took place Saturday, April 21, and the library
participated as always. 402 festival-goers answered
library trivia questions and learned about the library’s
green resources. Lisa Taber’s ongoing series of e-
resource workshops at the Senior Center continued
with a session on PressReader, and Judy Dana
continued her usual round of book discussion groups
not just at the library, but also at Chateau Cupertino
and the Senior Center.
CUPERTINO LIBRARY APRIL 2018
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UPCOMING MAY 2018 PROGRAMS
We thank the Friends of the Cupertino Library and the Cupertino Library Foundation for their
generous support of our library programs! To view all upcoming events, visit
https://www.sccl.org/Locations/Cupertino.
TUESDAYS, May 1, 8, 15, 22, 29, 3:30 pm, Library Courtyard – Children’s Garden Open Hours
WEDNESDAY, May 2, 7:00 pm, Community Hall – Container Gardening with Master Gardeners
FRIDAY, May 4, 11:00 am, Library Story Room – English / Mandarin Bilingual Storytime
FRIDAY, May 4, 4:00 pm, Teen Group Study Room – DiversiTea Book Discussion for Teens
MONDAY, May 7, 7:00 pm, Library Story Room – FPA Estate Planning Myths and Realities
WEDNESDAY, May 9, 7:00 pm, Library Story Room – League of Women Voters: Pros and Cons of
the Primary Ballot Propositions
THURSDAY, May 10, 7:00 pm, Library Story Room – Children’s Literature for Adults Book Club
SATURDAY, May 12, 12:00 pm, Library Courtyard – Flutes in the Courtyard
MONDAY, May 21, 7:00 pm, Library Story Room – FPA Optimizing Social Security Benefits
WEDNESDAY, May 23, 7:00 pm, Library Story Room – Planning Your College Campus Visit for Teens*
SATURDAY, May 26, 12:00 pm, Community Hall – Teen Study Day
SUNDAY, May 27, 2:00 pm, Community Hall – WELLNESS: The Ins and Outs of Digestion
* Registration required!
Don’t miss!
Friends of the Cupertino Library Used Book Sale
SATURDAY, May 19, 9:00 am – 3:00 pm and SUNDAY, May 20, 12:00 pm – 3:00 pm, Community Hall
FOLLOW THE LIBRARY!
Cupertino Library Facebook - https://www.facebook.com/CupertinoLibrary
SCCLD Newsletter – https://www.sccl.org/About/Library-News/Newsletter
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
May 2018
Commission Report
Nancy Howe, County Librarian
Summer Reading is one month away…
Reading takes you everywhere… especially this summer at all SCCLD Libraries. Reading
can help you see a new place or learn what it’s like inside a flower…REALLY thanks to our
sponsors, Gilroy Gardens, the SF 49ers and The Tech Museum.
This year’s GRAND PRIZE is a Unique 49ers Game Day experience!
All kids ages 5 -12, teens and adults who enroll through Beanstack and read and log at least
5 books by July 31st are entered into the drawing for this amazing prize.
Check out our website for more patron prize details at www.sccl.org/summerreading2018.
Your library is a special place in your city. All kinds of people come to take advantage of the
wonderful programs, fun spaces and of course, the books. And with our fabulous online
library, some simply visit us virtually. AND all of these visitors are part of the SCCLD
community, and Summer Reading helps build this community of readers. All reading is
good reading, and we want all of our residents to be a part of the fun.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
If 10% of all SCCLD
Library cardholders enroll
in Reading takes you
everywhere and read at
least 5 books, we can read
over 100,000 books
TOGETHER. We want
everyone on the journey to
read together. This year
we will be tracking the
number of books read
every week and mapping
the progress!
Readers can sign up easily online with Beanstack or at the library. Preregistration opens
today so make sure and sign up and let everyone know they can enroll now. If you are
already registered in Beanstack, just log back in with your email and join with a click.
Thank you for making summer special at the library.
May is Mental Health Awareness Month
Did you know Mental Health Awareness Month
has been observed in the United States since
1949?
The Gilroy Library received a grant from the
California State Library to hold a Mental Health
Resource Fair. The event, Mindquest, will be
held May 19 at the Gilroy Library in recognition
of Mental Health Awareness Month.
Visit resource tables from local organizations,
take part in our arts and crafts for families, or
enjoy yoga classes for adults and kids. Other
activities include chair massages, adult coloring
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
for mindfulness, and lectures in English and Spanish on emotional intelligence, dealing with
trauma and various mental health topics.
Whether you come for a massage, a yoga class, or to learn more about mental health, we look
forward to seeing you at Mindquest!
Update from the April Joint Powers Authority Meeting
On April 26, the SCCLD Joint Powers Authority Board met to discuss various agenda items.
Below are the main agenda items and the outcome of the discussions:
Consider and discuss the FY18/19 SCCLD preliminary budget
o The preliminary budget was discussed. Final budget will be presented at the next
JPA meeting scheduled for June 7, 2018.
Receive the expanded hours report and provide direction to staff
The JPA unanimously directed staff to prioritize the addition of open hours, favoring
Option 2 in the staff report which would increase all community libraries to a minimum
of 61 hours per week including Sunday hours and in accordance with the funding
formula. Also discussed was the need to open hours that are most convenient for our
public; sustainability of hours; and efficiency of costs.
Consider and discuss a resolution supporting the Library’s full cooperation with the
County of Santa Clara Registrar of Voters to increase voter participation.
o A JPA board member requested the JPA review the Library District’s policy on
offering early voting and/or voter ballot boxes in and/or near the entrance of the
library. The discussion involved two important civil rights: The right of free
speech and the right of civic involvement. (Note: No campaigning or tabling can
take place within 100 feet from an official ballot drop off box or voting site.) The
conflict involved a voter drop off box that is located within 100 feet of the
entrance of the Cupertino Library in the Civic Center Plaza.
It was determined by the JPA board that SCCLD will continue to support
the County Registrar of Voters as an early voting site and/or offering
voting ballot drop off boxes within the library if asked. The library has no
jurisdiction over where voting ballot boxes are located outside of the
library.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
Cupertino Library to Expand Hours to 72
Beginning June 1, Cupertino Library will be expanding their
hours from 66 to 72 hours per week. Based on information
from the State of the Valley 2018 Index Report, the average
commute is 30 minutes and commutes over 90 minutes have
doubled in the past 5 years. In response to SCCLD’s Patron
Satisfaction Survey findings from Cupertino residents the
Cupertino Library will be open Monday through Friday 10am
– 9pm, Saturday and Sunday 10am – 6:30pm starting June
1.
Please save the date for Saturday, June 9. We plan on having a community celebration event
for all ages to celebrate our extended hours. Details will follow.
Library Trends:
As the federal and state support for funding public libraries continues to change, it is important
to remain aware of voter perceptions on the importance of, and support for public libraries.
SCCLD is fortunate that a majority of our funding is sourced from local property taxes. As our
economy and property value have continued to increase as a whole in the Silicon Valley, we
have been able to make improvements to our libraries, increase hours and provide valuable
services to our patrons.
The following article, From Awareness to Funding, was published by OCLC in partnership with
the American Library Association (ALA) and its Public Library Association (PLA) division to
investigate current perceptions and support among US voters and how they may have shifted
in the past decade since the report was first issued in 2018.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
In 2008, OCLC published From
Awareness to Funding: A
Study of Library Support in
America, a national study of
the awareness, attitudes, and
underlying motivations among
US voters for supporting library
funding. The research, which
was led by OCLC with funding
by the Bill & Melinda Gates
Foundation and conducted by
Leo Burnett USA, dispelled
longheld assumptions and
provided eye-opening insights
about who supports public
library funding and for what
reasons. A decade later, OCLC has partnered with the American Library Association (ALA)
and its Public Library Association (PLA) division to investigate current perceptions and support
among US voters and how they may have shifted in the intervening years. The partners re-
engaged Leo Burnett USA and revisited the survey instrument used in the original research.
To allow for comparisons across segments and time, the new study is based largely on the
original survey instrument and population (voters age 18 to 69 living in populations of 300,000
or less), yet expands queries into new types of library services, community impact, perceptions
of funding sources other than taxes, and attitudes toward federal funding. Two population
segments that were not part of the original research panel—people age 70 or older and people
who live in large cities (populations greater than 300,000)—have been added and analyzed
separately. The Methodology section (p. 30) details the methods and research questions used
for this study in comparison to the original research and provides definitions of some of the
terms used in this report. This summary includes key findings from the 2018 research and
highlights notable comparisons to 2008 results. The analysis shows that libraries remain
valued institutions that most voters have a positive association with and find useful. There
continues to be stalwart support for library funding in many communities as evidenced by the
fact that the majority of local library ballot measures in recent years have passed. This new
national voter data, however, indicates a softening in committed support for libraries over the
past decade. Libraries and library advocates should take action to address this downward
trend. Readers can visit oc.lc/awareness2018 to access 2018 survey questions, data set and
data tables, and summary analyses of the two additional population samples. Case studies,
commentary, resources, and programming related to this research will be added to the website
as they are made available.
Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno |
Morgan Hill | Saratoga
For the full report, please visit https://www.oclc.org/research/awareness-to-funding-2018.html