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ReportsCUPERTINO LIBRARY MARCH 2018 1 CUPERTINO LIBRARY MONTHLY REPORT – MARCH 2018 Our Cupertino Library monthly report highlights the diverse collections, programs, and outreach our staff provide to our Cupertino community. For more information, please contact me at 408.446.1677 or at cvaresio@sccl.org. – Clare Varesio, Community Librarian DID YOU KNOW? ReadyRosie is a resource for parents and caregivers of children ages 0-6 years. Parents and caregivers can register to receive weekly messages by email or text with fun and educational videos and activity ideas. The two minute videos cover many topics that help children get ready for school and formal learning. Sign up today at https://www.sccl.org/Kids/Early- Learning/Ready-Rosie. FEBRUARY 2018 CIRCULATION STATISTICS 2018 2017 NEW PATRONS 689 602 VISITORS 66,474 63,824 ADULT & TEEN CIRCULATION 74,417 74,104 CHILDREN'S CIRCULATION 112,692 117,163 OVERDRIVE EBOOK CIRCULATION 4,785 4,033 TOTAL CIRCULATION 187,109 191,267 LIBRARY NEWS Santa Clara County Library District wants you back in the library! From April 2-30, 2018, make a non-perishable food donation and SCCLD will waive up to $100 in outstanding fines and fees. Separate donations are required for each account, and all food donations will go to Second Harvest Food Bank. It’s a win-win for you and your community. CUPERTINO LIBRARY MARCH 2018 2 MARCH 2018 PROGRAM HIGHLIGHTS 2018 2017 ADULT PROGRAMS 26 33 TEEN PROGRAMS 8 6 PRESCHOOL PROGRAMS 18 19 SCHOOL AGE PROGRAMS 17 21 TOTAL LIBRARY PROGRAMS 69 79 ADULT PROGRAM ATTENDANCE 833 1,044 TEEN PROGRAM ATTENDANCE 330 109 PRESCHOOL PROGRAM ATTENDANCE 1,092 1,490 SCHOOL AGE PROGRAM ATTENDANCE 597 665 TOTAL PROGRAM ATTENDANCE 2,761 3,308 ADULT & TEEN PROGRAMS March was a busy month at Cupertino Library. We had programs on a number of subjects: acupressure, memory skills, and bees. Only at the library would all of those subjects be in the same sentence! March featured the second meeting of the popular Children’s Literature for Adults book club with 32 attendees, as well as our usual adult book discussion and Chinese book discussion groups. Master Gardeners presented on attracting bees to the urban garden. Health programs included sessions on maximizing your memory and acupressure for head, neck, feet and knee pain. All health sessions were offered in both English and Chinese. As April 15 draws near, the VITA volunteer tax guides are a big draw, with 20-25 attendees every Sunday afternoon. Teen programs included a two-part Teen Photography workshop and a culminating photography show/contest; 109 attendees came to the final session to view the teens’ photography work. We thank the Friends of the Cupertino Library for their generous support of this new program! CUPERTINO LIBRARY MARCH 2018 3 CHILDREN’S PROGRAMS March was a busy month in the Children’s Room as well, with many fun programs. Musician Jim Gill engaged with families, bringing his signature zany approach to early literacy learning through music. Silicon Valley Reads author Wendelin Van Draanen presented two programs at Cupertino: an author visit for children and a special guest visit at the Children’s Literature for Adults book club meeting. We thank the Friends of the Cupertino Library for their support of our Silicon Valley Reads programming! The Children’s Garden re-opened in March after a winter hiatus. The kids helped to “wake up” the garden by learning about cover crops, pulling weeds and exploring the wildlife currently living in the garden. Slugs and snails in the library! As part of a gastropod-themed School-Age Storytime, kids created eyestalk head gear. MARCH 2018 LIBRARY OUTREACH 2018 2017 OUTREACH EVENTS 8 4 OUTREACH ATTENDANCE 305 15 TOTAL VOLUNTEER HOURS 854 878 We had a very successful outreach event at Rainbow Chinese School on Saturday, March 17. Approximately 150 visitors learned about the library’s Chinese resources for children and adults. CUPERTINO LIBRARY MARCH 2018 4 UPCOMING APRIL 2018 PROGRAMS We thank the Friends of the Cupertino Library and the Cupertino Library Foundation for their generous support of our library programs! To view all upcoming events, visit https://www.sccl.org/Locations/Cupertino. TUESDAYS, April 3, 10, 17, 24, 3:30 pm, Library Courtyard – Children’s Garden Open Hours SUNDAY, April 8, 2:00 pm, Story Room – VITA Tax Preparation FRIDAY, April 13, 11:00 am, Story Room –English/Mandarin Bilingual Storytime SATURDAY, April 14, 4:00 pm, Community Hall – The Charged Particles Jazz Ensemble MONDAY, April 16, 7:00 pm, Story Room - Warlords of the Air: Raptors with Photographer Joan Sparks WEDNESDAY, April 18, 4:00 pm, Community Hall – Chamber Music by the Bay for Children THURSDAY, April 19, 7:00 pm, Community Hall - BEING Onstage: Acting for Entrepreneurs THURSDAY, April 19, 7:00 pm, Story Room – Adult Book Discussion Reads The Alice Network MONDAY, April 23, 7:00 pm, Story Room - FPA: Downsizing to Freedom TUESDAY, April 24, 7:00 pm, Story Room - Community Poetry Night with Cupertino Poet Laureate Kaecey McCormick (Left to right – Charged Particles Jazz Ensemble, Warlords of the Air, Chamber Music by the Bay) FOLLOW THE LIBRARY! Cupertino Library Facebook - https://www.facebook.com/CupertinoLibrary SCCLD Newsletter – https://www.sccl.org/About/Library-News/Newsletter Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga April 2018 Commission Report Nancy Howe, County Librarian Food for Fines Bringing Patrons to the Library in April Santa Clara County Library District (SCCLD) currently has over 100,000 patrons with an outstanding fine or fee on their library card. Many of these include students, seniors and low-income patrons. In an effort to welcome our patrons back to the library, SCCLD will be offering a Food for Fines program in the month of April through a partnership with Second Harvest Food Bank. From April 2-30, patrons can bring in any non-perishable food donation per account and have up to $100 waived from their outstanding fines/fees. We recognize that living in the Silicon Valley is expensive. One in four residents of the county are food insecure, meaning they do not have reliable access to a sufficient quantity of affordable and nutritious food. Food for Fines will feed the mind and the body. Offering this program in April, we’re able to welcome our patrons back to the library just in time for summer, and provide much needed food to the residents who are at risk for hunger. We are supporting this program through a wide variety of promotional activities including flyers in English/Spanish, press release, working with our local schools, and a media event at Gilroy Library on Saturday, Apr 7 at 10:30am, just to name a few. We will also be emailing 75K patrons with outstanding fines to let them know about the program and welcome them back to the library by making a food donation. For more details, visit http://www.sccl.org/foodforfines Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga New Passport Service at the Library- UPDATE Beginning in April, SCCLD will be offering passport services as an official Passport Acceptance Facility. We will be opening the doors at our official passport offices on April 2, at the Milpitas Library and April 3 at the Cupertino Library. All appointments must be reserved at least 12 hours in advance online. No walk-in appointments will be accepted Milpitas Passport Office Hours: Cupertino Passport Office Hours: Sun 11am – 4pm Tue 1 – 7pm Mon 1 - 7pm Wed 11am – 4pm Tues 11am – 4pm Thur 1 – 7pm Wed 1 – 7pm Fri 11am – 4pm Thur 11am – 4pm Sat 11am- 4pm We will provide the following services: • First-time passports • Renewals for passports issued before the applicant was 16 years of age • Renewals for expired passports issued more than 15 years ago • Replacements for lost, stolen, or damaged passports. • Passport photo service ($12 for a set of two photos) UPDATE: With a press release issued on March 15, as of March 29, we have taken 200 appointments in Cupertino and 150 in Milpitas. This takes us through the end of April and every Saturday through mid-May in Cupertino and every appointment through mid-April plus every Sunday appointment through the end of April in Milpitas. We anticipate our Passports to be a very popular and highly valued service. JOINT POWERS AUTHORITY MEETING The JPA Finance Committee Meeting is scheduled for Wednesday, Apr 11 from 2-3:30pm at the Services and Support Center. On the agenda is the first review of the FY18-19 budget. In addition, the next JPA meeting will be held on Thursday, Apr 26 from 1:30-3:30pm at the Services and Support Center. Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga STAFF DEVELOPMENT DAY- April 27, 2018 Every other year, we close our libraries and take a day to bring together the SCCLD staff. It is important that we learn, grow and develop new skills together as a team. As our community needs change, it affects the services needed from the library and we must continue to adapt. For a broader view of the changing landscape for libraries and library professionals, please see the Trend Report. As a reminder, all SCCLD libraries will be closed on Friday, April 27 for Staff Development Day. LIBRARY TRENDS: As libraries and the role they play within the community continues to evolve, so must our staff. From recruiting to training to customer service, we will continue to focus on the future of libraries and what steps we need to take along the way to adapt with the changes. While we are mostly focused on our patrons and providing the best patron experience, this requires that we are also looking internally and ensuring we are structured, trained and have the right staff to deliver on this patron experience. Transforming the Library Profession Recruiting librarianship's best and brightest By Hallie Rich and Sari Feldman Technological advancements are driving an increasingly interconnected global landscape, which contributes to rapid political, economic, social, and environmental change. Faster communication systems and enhanced access to information bind countries, economies, and businesses in far more complex ways than we have ever conceived. This interdependence on a global scale makes risks such as rising Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga socioeconomic inequality particularly pernicious because of the inherent instability of weak economies and social fragility. The good news for libraries is that investment in drivers of inclusive growth—public services such as schools, libraries, and telecommunications infrastructure—represents a critically important risk mitigation strategy. Education and knowledge are essential to successful communities, organizations, and economies, and they represent the future for the information profession if, of course, library professionals keep pace with the changing dynamics of the various communities they serve. In order to be effective in this evolving global landscape, library organizations must be nimble, creative, and customer-focused, and—above all—must embrace learning. Gone are the days when libraries cornered the market on information, delivering value almost exclusively as content providers. Library work creates value today in ways that are far more personal and collaborative. Library professionals need to be viewed as trusted advisors, but trust grows only when we build relationships with our customers. For instance, the library as provider of access to technology is insufficient if, like approximately 70 million American adults, the library customer lacks the basic digital literacy skills needed for robust online use. (See John B. Horrigan’s June 2014 paper “Digital Readiness.”) Economic inequality most certainly plays a role in digital literacy, serving both as a driver of the digital divide and a condition exacerbated by a global economy that requires digital participation. The library professional who builds relationships—one who can coach, teach, or direct the customer to resources that support digital readiness—is the one who provides value today. Library professionals support the unique information needs of library customers by facilitating learning experiences. Now is the time for those of us within the library profession to recast the image of the library professional. It’s not about replacing gray buns and glasses with pink hair and tattoos (although both images are tired tropes at this point); it’s about demonstrating that library professionals see the critical difference between tracking down an answer to a question for customers and helping customers craft the questions they need to ask. Today’s library is less about what we have for people and more about what we do for (and with) people. This distinction is important because communicating the value of the library professional is the only way to ensure our future viability. We must tell the story in a way that Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga resonates with the customer, attracts talent to the profession, and secures funding from key stakeholders. Engage customers Today’s library professionals are the “genius bar” for everyday users. From school libraries to public libraries, academic library spaces, and more, customers expect library professionals to support their information needs regardless of the format of that information. At a time when content is not reserved to a particular conduit, library professionals must become format- agnostic information experts, providing equitable access to physical material, internet- connected devices, and online content all while helping customers develop the skills needed to take advantage of the educational, economic, and social opportunities associated with technology. While the addition of technology into the content provider space is not a dramatic transformation of the library professional’s work, we can see the meaning of “access” evolving as we increasingly help customers—be they students, entrepreneurs, or curious creatives— develop their own content and make it available to others. For example, libraries of all kinds now offer makerspaces with equipment, software, and services to stimulate content creation. As expectations and demand for experiential learning opportunities grow, library professionals are at the forefront of providing training in digital media, including animation, video recording and editing, and app development; helping indie authors self-publish content on library platforms; and supporting researchers using Big Data stores and stimulating innovation by managing Big Data repositories. The movement from consuming content to creating content is opening opportunities for the new library professional. Professionals in the academic library, school library, and public library environment are not simply making other people’s great ideas and stories available to their customers; they are delivering learning experiences that inspire great ideas and stories from their customers. To put it another way, library professionals are not just providing the menu; they are cooking the meal with customers. Attract new professionals Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga As the library profession transforms to respond to an increasingly high-tech/high-touch environment, the talents and skills embodied by all library professionals are necessarily changing. We need to recruit a more diverse and creative workforce by starting to tell a different story about the library profession and creating a pipeline of talent to deliver in the new service models for all library types. It was difficult even a decade ago to imagine having a world of information always available in your pocket, but now it is almost as difficult to imagine not being connected to people, places, and things 24/7. One implication of this rapid adoption of mobile technology is that it’s entirely possible that some individuals will never set foot into a library for the first two decades of their life. Given this context, we need to develop a plan for bringing the best and brightest to the library workplace to be part of the transformation within our profession. How will we recruit talent when that talent’s experience with library organizations may be limited to simply downloading content from their school or public library or, worse, grounded in old stereotypes of libraries as passive vehicles for content consumption? We need to clearly demonstrate how traditional library values can leverage dynamic disruptions in technology to deliver meaningful learning experiences for customers. For instance, library professionals are rallying around our professional value of open access to develop training programs that help customers access robust innovations in health care, education, and government service delivery through the growing “internet of things.” Repositioning the library professional as an educational resource for a more interconnected global community more accurately describes contemporary library work. Appealing to the interests of those who enjoy working with people, solving problems, and designing innovative approaches to tackling challenging questions will be crucial to future talent attraction. Advance information policy agenda and advocacy It stands to reason that information professionals deliver significant value in a knowledge- based economy. However, library professionals have the opportunity to better engage national decision makers and influencers through strategic communication and outreach that illustrates the value of libraries in economic and social terms. Elevating awareness of the library Serving the unincorporated areas of Santa Clara County and the cities of Campbell | Cupertino | Gilroy | Los Altos | Los Altos Hills | Milpitas | Monte Sereno | Morgan Hill | Saratoga professional’s critical role in the digital age—and the expanding opportunities that still remain within library organizations—will be most powerful when we align our outcomes with the agendas of key decision makers at the national level and with funding organizations and prospective collaborators such as foundations, government agencies, and businesses. The Policy Revolution! initiative of ALA’s Office for Information Technology Policy provides critical direction to maximize the efforts of a coordinated advocacy approach. While the priority in communicating the positive and robust contributions that libraries make in the way of economic and social growth is to secure and stabilize library funding, we also see advocacy around issues of national information policy energizing our profession. The profession’s core values of equitable access, privacy, and intellectual freedom have been activated in recent legislative and regulatory efforts related to broadband access (E-Rate), net neutrality, the USA Patriot Act, and the Electronic Communications Privacy Act. Ultimately, we will be most successful as a profession when we advocate collectively and collaboratively, regardless of library type. Articulating the value of the library professional in ways that resonate with national decision makers and influencers will be most successful when we demonstrate how the library professional supports learning in the context of inclusive growth. This kind of credibility can be helpful in policy discussions that deal less with library funding and more with issues that advance the broader public interest. Today our experienced professionals and new library workers must find their passion around people to build an educated and involved citizenry and ensure digital and economic opportunity for all. Library professionals are the essential element of strong schools, colleges, universities, and public communities.